Cummins Columbus OIB Lobby by HOK Experience Design

RED TURNS GREEN

M E S S AG I N G C O N C E P T S A N D E X H I B I T S O L U T I O N S F O R A S T O R Y T E L L I N G L O B BY E X P E R I E N C E

COLUMBUS | INDIANA | USA

Team CUMMINS

HOK

XIBITZ

SIMON GUEST

GER ALD CALLO

R A N DY D U S H A N E

MICHAEL MARCIANO

HAL K ANTNER

TONY MONTERUSSO

ALEX WHITE

AL AN NG

CHUCK PLOCKMEYER

M O L LY Y E D I N A K

MELISSA SCHMITZ

Contents 0 4

S U RV E Y A N D S T R AT EGY

P OS S I B I L I T I ES S K E TC H B O O K

ENHANCED GR APHICS

4 4

I N S TA L L E D E X H I B I T S

Survey and Strategy

cummins emission solutions | columbus, indiana

Message Masterplanning | Cultural Wayfinding: We Here Are ( T h e

O v e r a r c h i n g

P h i l o s o p h i c

A p p r o a c h

t o

B r a n d

a n d

)

M e s s a g i n g

Beyond spatial wayfinding, this project employs cultural wayfinding: Messaging and visual communications embedded in the workplace and supportive of desired cultural change and desired collective end states. These outcomes may require definition or redefinition or invention. These visual totems and signals of cultural direction add a new mantra to architecture and workscape: Culture Follows Experience. Or perhaps with regards to workplace its better stated: Environment Clues Culture

“You Are Here” yes, all that is associated with spatial wayfinding messages, but also now provisioned are cultural wayfinding messages...

The multimedia now appearing in facilities allows collective vision to be depicted and cultural values to be evidenced with increased vitality, agility, and saturation. The highly potent tools of pixels and bits can project a future and engage the present. New channels of communication allow us to better define the ‘Here’ in ‘You-Are-Here’. Cultural wayfinding now has a more versatile GPS.

When we employ these marks on spatial maps, ‘Here’ has always been a physical place. This is the elementary answer to “Where Am I?” You-Are-Here can also be used in a timeline. Across time, you are currently here - benefactor of a storied past and on the cusp of an anticipated future. You-Are-Here, temporally in time, is now as easy to map as ‘You-Are-Here’ spatially.

YOU ARE HERE

Perhaps more evolved thinking would employ the plural: ‘We-Are-Here’. Multi-generational, yes. Diverse humanity, yes, but in workplace this pronoun is more importantly thought of as multi-player and multi-site. Collective teams – whose connections ebb and flow – and whose interactions result in co-authored and co-produced value.

WE ARE HERE

“You Are Here” amidst rich history “You Are Here” in the midst of today’s global leader “You Are Here” on the cusp of great tomorrows “You Are Here” contributing to Cummins Engine (or Emissions, or Filtration, or Fuel Systems...)

WE: Embraceable culture that is increasingly akin to multi-player, multi-locational gaming with collective tribe-like lore and character. WE

WE HERE (

ARE

)

A richer, more informative marker would offer an explanation of where you are experientially. What 'here' is possible, promoted, prohibited, anticipated, accepted, applauded. The cultural wayfinding totems and organizational direction messages would fill in the blank of ‘We-Here-Are '. Those answers would visually lead the way to maximizing organizational performance, optimizing collective culture, crystalizing cultural vision, actualizing brand personality.

HERE: Stage set and spatial setting, but also the experience of the environment.

HERE (

ARE

)

ARE: Past evidenced understood, present delineated and actionable, future anticipated with known direction.

( Fill In This Blank ): The success attributes, the endorsed behaviors, the encouraged mindset, the collective outlook.

cummins emission solutions | columbus, indiana

Message Masterplanning | Geographic Positioning P l e a s e

E s t i m a t e

o f

S t o r y l i n e

p e r

G e o g r a p h y

What is the Geography of the Storyline? Can We Estimate the Perspective of the Story Relative to the Available Options? Is It a Columbus Voice Speaking with a Global Point of View? Or a Global Perspective with a Spoken Columbus Accent? Or a Mix? columbus

indiana

u n i t e d s tat e s

world wide

P OV

columbus

% of Story Suggested topics

Special Place

Midwest Ingenuity

Technology Leadership

Global Reach

Design Culture

Midwest Ethics

Emissions Patents

Multi-Domestic Complience

Community Leader

Employment Statewide

Economic Benefits

Culturally Cognizant

cummins emission solutions | columbus, indiana

Time Zones for Stories W h a t

I s

t h e

T i m e z o n e

f o r

S t o r y :

P a s t ,

P r e s e n t ,

F u t u r e

How Much Pre-Cummins History Is Desired? Or Cummins History?

acquired enterprise

point of acquisition Acquisition’s Past

Acquisition’s Origins

% of Story

P l e a s e

E s t i m a t e

t h e

Cummins Past

% of Story

Granularity of Story D e p t h

a n d

B r e a d t h

cummins branding

% of Story

o f

t h e

Cummins Today

% of Story

Cummins Tomorrow

% of Story

Cummins Far Horizon

% of Story

S t o r y l i n e

How Much of this Lobby’s Storyline is Beyond Emission Solutions?

resident business Emissions Components Business

% of Story

colleagues Overall Components Business

% of Story

Overall Engines Business

% of Story

Overall Cummins Enterprise

% of Story

pa r t n e r s

clients

Cummins Alliances and Partners

Cummins Clients

% of Story

cummins emission solutions | columbus, indiana

Artifact Strategy | Scale and Quantity of Artifacts P l e a s e

E s t i m a t e

a n d

Q u a n t i t y

o f

A r t i f a c t

U s a g e

Can We Learn the Expectation for the Artifacts Exhibited? Are they All Existing and in Show Condition? Or will Historical Items Need to be Harvested and Restored?

huge scale

of Displays

large scale

of Displays

Quantity of Displays

m o d e r at e s c a l e

Quantity of Displays

of Displays

Quantity of Displays

minute scale

of Displays

Quantity of Displays

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AV Screen

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Engine on stands or display structure Full vehicles

Q: Will cars fit thru existing openings?

Q: What is load limit for the lobby floor?

XL Will most easily appear reduced on-screen, in-print.

Large Artifacts will limit the quantity of full size displays.

Artifacts and parts frozen in acrylic with jewel lighting beneath

Artifacts and parts strung on familiar cable

Q: Is power available from below the floor? Moderate Sized artifacts extend the quantity of displays.

XS Sized artifacts will most easily appear enlarged in-print, on-screen.

cummins emission solutions | columbus, indiana

Message Masterplanning | Aligning Media Expectations with Funding W h e r e

o n

t h i s

S p e c t r u m

D o

W e

W a n t

t o

L a n d ?

The Desire for Technology Driven Storytelling Has Higher Entry Costs and Continual Support Costs. increasing costs

increasing complexit y

i n c r e a s i n g c u r at i o n

i n c r e a s i n g c o n t e n t c r e at i o n

Ar tifact & Exhibitr y Lighting

V i d e o A s s e t s , AV H a r d w a r e & C o n t r o l s with Exhibitr y Surround

M e d i a A s s e t s , AV H a r d w a r e & C o n t r o l s , w i t h I n te r a c t i v e Programming-in an Exhibtr y Surround

M e d i a A s s e t s , AV H a r d w a r e & C o n t r o l s , w i t h I n te r a c t i v e P r o g r a m m i n g , i n a n E x h i b t r y Surround Presenting Ar tifacts

Continuing investment at this end: Updates to content, maintenance of hardware, tech support for software.

Diesel Oxidation Catalyst

Artifact

Diesel Particulate Filter

EGR

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Pressure Sensing

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AdBlue Mixing

NOx Sensing

Pixels

Artifact

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Bits

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Bits

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Power & Data Traditional Exhibit: Atoms of products, explained by passive print interpretations.

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Power & Data

On-Screen Media: Pixels of video broadcast at you, and/or bits of data activated via touch screen.

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Power & Data Multi-Media: Print introduces topic, part represents topic, screen presents video that you navigated to interactively.

cummins emission solutions | columbus, indiana

Message Masterplanning | BYOD: Bring Your Own Device There is now a receding sea of separation around the islands of digital devices, which will arrive at one continuous landmass of digital experience: device agnostic. See, Skim, Study progression of audience interest now evolves to include Sense, Scan and Swipe. Sense: Sensors in your device (or eventually in you) detect your environment and selects — from data offered by your pathway — the types of information you have included in your self-administered filters and settings. Scan: Your device collects links to data for future attention— or display will pick up proximity scan if you subscribed to that topic on enterprise or facility app. Swipe: Interact with pass-by, topical screens by swiping smart badge or personal digital device and get an uplink or download about that topic.

Decision Spectrum for the Audience Experience Spectrum mapping helps determine attributes of the audience experience. Establish a target area on the experience spectrum between the paired variables below.

See, Skim, Study |_____|_____|_____|_____|_____|_____|_____| Sense, Scan, Swipe A learning environment dedicated to the present moment absorbtion of content as an in-place experience. Offer of messaging and content is accepted and consumed by you on the spot.

(Please mark likely range on each spectrum)

At distance, at leisure, absorbtion of content remote from the environment that originally offered the interaction. Offer of messaging and content is accepted simply by your proximity via protocals you decide to select.

Decision Spectrums for the Messages Spectrum mapping helps determine message attributes. For each message: establish a target area on the spectrums between each paired set of variables.

Scripted Experience |_____|_____|_____|_____|_____|_____|_____| Ad Hoc Experience Streaming Content |_____|_____|_____|_____|_____|_____|_____| Interactive Content Passive Messages |_____|_____|_____|_____|_____|_____|_____| Dynamic Messages Looping Content |_____|_____|_____|_____|_____|_____|_____| Navigatable Content Illustrate with 2D Art |_____|_____|_____|_____|_____|_____|_____| Illustrate with 3D Artifact Fixed Installation |_____|_____|_____|_____|_____|_____|_____| Temporal Event Controlled Content |_____|_____|_____|_____|_____|_____|_____| Co-Authored Content

cummins emission solutions | columbus, indiana

Message Masterplanning | Message Profile Worksheet P l e a s e

Title

I m a g i n e

H o w

W e

W o u l d

H a r v e s t

t h i s

I n f o r m a t i o n

What is Optimal Media for Message? (more than one media may apply)

(Plan Designation)

(Shorthand for Message) Topic

Passive Long Life

Passive Rotating

Digital Broadcast

Digital Interactive

Color Coding:

Mobile Device

Art Program

(Shorthand Summary)

(We would like to summarize the message and intent here)

Occurrence in Building Once

Content Creation: Indicate Percentage of Content that will be Authored Internally by Cummins Check box if necessary in message

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Photography 0%

10%

Repeatedly

Scale of Message Where It Occurs

Copywriting 0%

Occasionally

XXL

Funding Available Outside This Project 20%

30%

40%

50%

60%

70%

80%

90%

100%

YES

Further Explanation

Illustrating, Charting, Graphing 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Will Cummins Export This Message to Other Facilities Highly Unlikely

Highly Likely

Multimedia Data 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Video and Movies 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Identify Point of Contact for Message(s) Name

Preferred Phone

Name

Preferred Phone

cummins emission solutions | columbus, indiana

Go Forward Strategy | How Can this Project be Valued Elsewhere? P l e a s e

I m a g i n e

H o w

W e

W o u l d

E x t e n d

t h i s

I n v e s t m e n t

Which Efforts Undertaken Now for CES Will Provide Further/Future ROI in Parallel Projects?

BESPOKE: Custom to this Facility and this Topic

EXPORTABLE: To Other Facilities and Other Topics

Contextual Finishes

Philosophy Toward Architecture

Situational Materials

Exhibit Vocabulary

Module of Measurements

Industrial Design of Displays

Business Unit Specific Copy

Corporate Voice and Visual Style

Business Unit Specific Artifacts

Project Logic and Delivery Tools

Business Unit Specific Media

Approach to Project Management

Is this a one-off project? Or could it be a pilot project for advancing the ability to use the enterprise facilities as a media vehicle? Imagine Manufacturing Environments, R+D Environments, Officing Environments all enabled with unified brand and messaging. Delivered via unified approach and process.

Possibilities Sketchbook

cummins emission solutions | columbus, indiana

Possibilities Sketchbook P r o g r a m m i n g

a n d

S c h e m a t i c

D e s i g n

cummins emission solutions | columbus, indiana

Possibilities Sketchbook P r o g r a m m i n g

a n d

S c h e m a t i c

D e s i g n

Enhanced Graphics

cummins emission solutions | columbus, indiana

Messaging Masterplan I r w i n

O f f i c e

B u i l d i n g

L o b b y

8 4

2 1b

L EG E N D

ENHANCED GR APHICS

Panelized Bookend Displays

Artful Table Tops*

Historical Building Marker*

Large Scale Wall Mural

Panelized Wall Displays

Planters Repurposed*

Dimensional Artifact Displays

Graphic Film as Vision Screen

Digital AV Display

Interpretive Automobile Display*

*RETIRED ITEM. NOT INCLUDED IN IMPLEMENTATION

cummins emission solutions | columbus, indiana

Panelized Bookend Displays P u b l i c

E n t r y

Minimal number of penetrations into masonry wall of historic building. Framing Options: 1/4 thick “L” frame exposed. Continuous around edges; Frames added to all panelized displays. Face of aluminum “L” frame aligns with face of inserted panel; Match frame color to trellis/mullion color

Location Plan Panels fit snugly into frames yet are removable without demounting frame from wall. Panel painted to match PMS 485; Logo and text to be cut white vinyl; Matte finish

2 5/8”

Medex panel painted to match trellis cream color; Logo and foreground digitally printed atop; Matte finish

Corner 60”

72”

40”

You Are Here

Emission Solutions

Cummins Emission Solutions has a diverse staff located throughout the United States, Europe, Brazil, India and China and our global presence continues to expand. This presence enables us to combine market knowledge with our knowledge of aftertreatment technologies in order to deliver the best solutions to meet the needs of any customer, wherever they are. USA: COLUMBUS, INDIANA CUMMINS EMISSION SOLUTIONS HEADQUARTERS Headquartered in Columbus, we’re in the midst of innovation and the hub of Cummins culture. USA: MINERAL POINT, WISCONSIN Our main manufacturing site in the United States providing product for On & Off Highway applications. USA: JANESVILLE, WISCONSIN System assembly, product packaging and logistics center.

You Are Here Cummins Emission Solutions has a diverse staff located throughout the United States, Europe, Brazil, India and China and our global presence continues to expand. This presence enables us to combine market knowledge with our knowledge of aftertreatment technologies in order to deliver the best solutions to meet the needs of any customer, wherever they are. USA: COLUMBUS, INDIANA CUMMINS EMISSION SOLUTIONS HEADQUARTERS Headquartered in Columbus, we’re in the midst of innovation and the hub of Cummins culture.

INDIA: PUNE Cummins Emission Solutions Global Development Center focused on advances in SCR systems and components.

USA: MINERAL POINT, WISCONSIN Our main manufacturing site in the United States providing product for On & Off Highway applications. USA: JANESVILLE, WISCONSIN System assembly, product packaging and logistics center. USA: STOUGHTON, WISCONSIN Industry leading research & development center. 57 And counting aftertreatment technology patents from work at this center.

CHINA: BEIJING Regional support center with sales and engineering personnel and home of our joint venture with Dongfeng (DCES).

Frame color to match mullion color

BRAZIL: SAO PAULO Regional support center with sales and engineering personnel.

ENGL AND: DARLINGTON System assembly, technical center and regional support center. GERMANY: MARKTHEIDENFELD Home of our Doser Technology Business. Design, Engineering and manufacturing of our urea dosing systems. THE NETHERL ANDS: HELMOND Mainland Europe customer support center with account management, engineering and program management personnel.

2”

48”

BRAZIL: SAO PAULO Regional support center with sales and engineering personnel.

USA: STOUGHTON, WISCONSIN Industry leading research & development center. 57 And counting aftertreatment technology patents from work at this center.

Elevation

Art Detail (Shown Flat)

Scale: 1/8” = 1’-0”

Scale: 3/8” = 1’-0”

INDIA: PUNE Cummins Emission Solutions Global Development Center focused on advances in SCR systems and components. CHINA: BEIJING Regional support center with sales and engineering personnel and home of our joint venture with Dongfeng (DCES). ENGL AND: DARLINGTON System assembly, technical center and regional support center. GERMANY: MARKTHEIDENFELD Home of our Doser Technology Business. Design, Engineering and manufacturing of our urea dosing systems. THE NETHERL ANDS: HELMOND Mainland Europe customer support center with account management, engineering and program management personnel.

1/8” Reveal

Confirm wall obstruction location

Side view

cummins emission solutions | columbus, indiana

Panelized Bookend Displays P u b l i c

E n t r y

Frames painted to match mullion/trellis color; Removable without demounting frame from wall.

Medex panel painted to match PMS 485; Medex panel fits snugly into frames;

Logo and text to be cut white vinyl; Matte finish

Medex panel painted to match trellis cream color

Digital output printed atop painted medex; Matte finish

You Are Here

Emission Solutions

Scale: 1” = 1’-0”

The Netherlands: Helmond

USA: Mineral Point, Wis.

Engineering and Customer Support

Manufacturing and Engineering

Manufacturing, Engineering and Marketing & Sales

USA: JANESVILLE, WISCONSIN System assembly, product packaging and logistics center.

Left Display

Manufacturing, Engineering and Marketing & Sales

USA: Stoughton, Wis. Research and Development (R&D), Engineering and Information Technology

China: Beijing

USA: COLUMBUS, INDIANA CUMMINS EMISSION SOLUTIONS HEADQUARTERS Headquartered in Columbus, we’re in the midst of innovation and the hub of Cummins culture. USA: MINERAL POINT, WISCONSIN Our main manufacturing site in the United States providing product for On- & Off-Highway applications.

United Kingdom: Darlington

USA: STOUGHTON, WISCONSIN Industry leading research & development center. 57 and counting aftertreatment technology patents from work at this center.

GERMANY: MARKTHEIDENFELD Home of our Doser Technology Business. Design, Engineering and manufacturing of our urea dosing systems.

BRAZIL: SAO PAULO Regional support center with sales and engineering personnel.

THE NETHERL ANDS: HELMOND Mainland Europe customer support center with account management, engineering and program management personnel.

Right Display Scale: 1” = 1’-0”

Germany: Marktheidenfeld Manufacturing, Engineering and Marketing & Sales

USA: Janesville, Wis. Assembly and Manufacturing Support to Mineral Point

USA: Columbus, Ind. India: Pune

Engineering, Supply Chain, Information Technology, Reliability, Human Resources and Marketing & Sales

Engineering and Marketing & Sales

Brazil: São Paulo Manufacturing and Marketing & Sales

Cummins Emission Solutions Worldwide

cummins emission solutions | columbus, indiana

Panelized Bookend Displays E m p l o y e e

E n t r y

Minimal number of penetrations into masonry wall of historic building.

Panel width Options: 120” wide x 40” tall panels (shown)

Frame: 1/4 thick “L” frame exposed. Continuous around edges; Frames added to all panelized displays. Face of aluminum “L” frame aligns with face of inserted panel; Match frame color to trellis/mullion color 1b

Location Plan

Panels fit snugly into frames yet are removable without demounting frame from wall.

Panel painted to match trellis color; Text and image to be digitally printed; Matte finish; 1/4” thick frame with 1/8” reveal

Refer to Item 2

2”

120”

A Product for Every Application 40”

Catalysts for Change. Solutions for a Cleaner Planet.

Global emissions standards are changing and require solutions that are innovative and deliver optimal efficiency for our customers. Our deep knowledge of engine and aftertreatment systems differentiates us and the products and service we can offer. Cummins Emission Solutions strives to provide optimal and dependable solutions as unique as every piece of equipment and every customer’s needs. That’s what makes us your Catalyst for Change.

A Product for Every Application Global emissions standards are changing and require solutions that are innovative and deliver optimal efficiency for our customers. Our deep knowledge of engine and aftertreatment systems differentiates us and the products and service we can offer.

Flush display to wall

48”

Cummins Emission Solutions strives to provide optimal and dependable solutions as unique as every piece of equipment and every customer’s needs. That’s what makes us your Catalyst for Change.

Elevation Scale: 1/8” = 1’-0”

Art Detail Scale: 3/8” = 1’-0”

Side view

cummins emission solutions | columbus, indiana

Panelized Bookend Displays A r t w o r k

O p t i o n s

A Product for Every Application

Emission Solutions

• Cummins Emission Solutions strives to provide optimal and dependable solutions as unique as every piece of equipment and every customer’s needs. That’s what makes us your Catalyst for Change.

Headline Sed ut lauda veniam, quis nostrum exercitatio

• Global emissions standards are changing and require solutions that are innovative and deliver optimal efficiency for our customers. We understand commercial vehicle aftertreatment and engine systems better than anyone. • Cummins Emission Solutions strives to provide optimal and dependable solutions as unique as every piece of equipment and every customer’s needs. That’s what makes us your Catalyst for Change.

Headline Sed ut lauda veniam, quis nostrum exercitatio

Emission Solutions

Headline Sed ut lauda veniam, quis nostrum exetatio

Timeline display highlighting CES product milestone.

Collage of products in different scales. Descriptions flow around the products.

Option 1

Option 2

NTS

A Product for Every Application

Emission Solutions

Collage of products as line illustration. Details of products are deliberately left ambiguous.

Collage of products in red ink and color pencil illustration.

Option 3

Option 3 — Art Detail

NTS

A Product for Every Application • Global emissions standards are changing and require solutions that are innovative and deliver optimal efficiency for our customers. We understand commercial vehicle aftertreatment and engine systems better than anyone.

Emission Solutions

• Cummins Emission Solutions strives to provide optimal and dependable solutions as unique as every piece of equipment and every customer’s needs. That’s what makes us your Catalyst for Change.

Collage of products expressed as ink and watercolor illustration, see details on below. Details of products are deliberately left ambiguous.

Collage of products in ink and watercolor.

Option 4

Option 4 — Art Detail

NTS

Headline Sed ut m, quis nostrum m, quis nostrum veniam, quis nostrum exercitatio

Headline Sed ut a veniam, quis nostrum exercitatio quis nostrum exercitatio

Headline Sed ut lauda veniam, quis nostrum exercitatio

cummins emission solutions | columbus, indiana

Large Scale Wall Mural E m p l o y e e

E n t r y

C o r r i d o r

The focus of the lobby could be a visually magnetic media event located at the end wall. The rest of the arcade could be passive artifacts well displayed.

Notes: Digital output onto fabric stretched across frame with minimal seams. Framing: Wrapped fabric around edges of concealed frame (print 2” sides).

Location Plan 156” (13’) 155 1/4” 2 5/8”

Grill

Digital output on fabric across wood frame w/ minimal seams; fabric to be micro perforated

13 1/2” 8” (3 bricks high)

Center mural vertically between grills above and below

114 1/4”

Catalysts for Change. Solutions for a Cleaner Planet.

Grill

Catalysts for Change. Solutions for a Cleaner Planet.

48”

Cummins Emission Solutions strives to provide optimal and dependable solutions as unique as every piece of equipment and every customer’s needs. That’s what makes us your Catalyst for Change.

Refer to Item 1b

8” (3 bricks high) 13 1/2”

Elevation - Employee Entry

Side View

Art Detail

Scale: 1/8” = 1’-0”

Scale: 1/4” = 1’-0”

cummins emission solutions | columbus, indiana

Large Scale Wall Mural E m p l o y e e

E n t r y

C o r r i d o r

Gloss finished striped bars; mimics those on external glass wall

Catalysts for Change. Solutions for a Cleaner Planet. Catalysts for Change. Solutions for a Cleaner Planet.

Option 1

Option 2 (Shown in Elevation)

Scale: 1/4” = 1’-0”

Catalysts for Change. Solutions for a Cleaner Planet. Option 3

Option 4

Scale: 1/4” = 1’-0”

cummins emission solutions | columbus, indiana

Artifact Displays F l e x i b l e

a n d

C u s t o m i z a b l e

C o n s t r u c t s

47”

Total: 7

Wood finish wraps display to match bank

27”

(2 underneath the trellis + 5 in front of Item 6 (Timeline) display) Support pegs

Plan View 3

32”

Chrome legs

Artifact Displays

Isometric View

Scale: 1/2” = 1’-0”

Scale: NTS 3 47”

Total: 1

(underneath the trellis)

13”

Double teired-flat surface

Plan View

Artifact Display (with Monitor) Scale: 1/2” = 1’-0”

Location Plan

Quantities: 7 Beneath Trellis: 3 (1 with touchscreen monitor) In front of Item 6 Timeline: 5

Side View

Provide power and data through floor

Isometric View Scale: NTS

cummins emission solutions | columbus, indiana

Artifact Displays F l e x i b l e

a n d

C u s t o m i z a b l e

C o n s t r u c t s

Display totals: 8. 3 Underneath trellis (1 with touch screen monitor); 5 In front of Item 6 (Timeline).

Location Plan Display with monitor

Trellis

Displays centered in front of panel behind; Distance away TBD by client eq”

eq”

Elevation Scale: 1/8” = 1’-0”

Wood finish wraps display to match bank

eq”

Refer to Item 06 Display with monitor

5 sided acrylic box houses historic artifacts

Cummins Emission Solutions

Cummins Emission Solutions is a global leader in designing, manufacturing and integrating exhaust aftertreatment technology and solutions for the commercial on and off highway light-duty medium-duty, heavy-duty and high-horsepower engine markets. Dedicated to innovation and dependability in meeting global emission regulations, Cummins Emission Solutions develops and produces various emission solutions. These solutions are designed to meet the highest emissions standards worldwide. Our EcoFit aftertreatment technology and solutions include our diesel oxidation catalysts (DOC), diesel particulate filters (DPF) and our selective catalytic reduction (SCR) systems. We also provide engineered components to our customers, including both hydrocarbon dosing and urea dosing systems, integrated controls, and sensors. Across our vast range of products, we’ve achieve complete OBD capabilities while providing dependable products around the globe. With key operations in the United States (Indiana and Wisconsin), China, India, the United Kingdom, Germany, Brazil and South Africa, Cummins Emission Solutions serves both OEM and engine first fit and retrofit customers.

columbus CES HEADQUARTERS IS LOCATED IN COLUMBUS, INDIANA Lorem ipsum dolor sit amet, consectetur

4 BUSINESS FOUNDED IN 2002

LINES OF BUSINESS

Retrofit products are introduced into the Cummins brand

Global On-Highway Business Global Off-Highway Business Emerging Emission Business Engineered Components Business

2,500+

CHAMPIONSHIPS WON

EMPLOYEES WORLDWIDE

Lorem ipsum dolor sit amet, consectetur

CES employs 2,500+ a diverse goal driven and smiling people worldwide to help with our customer needs.

$##,000,000 columbus

COUNTRIES CES IS LOCATED IN

AMOUNT OF REVENUE GENERATED

With key operations in the United States (Indiana and Wisconsin), China, India, the Netherlands, the United Kingdom, Germany, Brazil and South Africa, Cummins Emission Solutions serves both OEM and engine first fit and retrofit customers.

From 2002-Present

CES HEADQUARTERS IS LOCATED IN COLUMBUS, INDIANA Lorem ipsum dolor sit amet, consectetur

4,300,000 VEHICLES THAT UTILIZE CUMMINS EMISSION SOLUTION TECHNOLOGY Aliquam erat volutpat. Ut eu auctor ipsum, eleifend tempor eros. Fusce non odio viverra, porta risus vel, tempus metus. Nunc turpis orci, aliquet.

2.7M POUNDS OF EMISSIONS SAVED WITH CUMMINS EMISSION SOLUTION TECHNOLOGY Aliquam erat volutpat. Ut eu auctor ipsum, eleifend tempor eros. Fusce non odio viverra, porta risus vel, tempus metus. Nunc turpis orci, aliquet.

BUSINESS FOUNDED IN 2002

LINES OF BUSINESS

Retrofit products are introduced into the Cummins brand

Global On-Highway Business Global Off-Highway Business Emerging Emission Business Engineered Components Business

2,500+

CHAMPIONSHIPS WON

EMPLOYEES WORLDWIDE

Lorem ipsum dolor sit amet, consectetur

CES employs 2,500+ a diverse goal driven and smiling people worldwide to help with our customer needs.

2012

$##,000,000

COUNTRIES CES IS LOCATED IN

AMOUNT OF REVENUE GENERATED

From 2002-Present

CUMMINS SIGNS AGREEMENT TO PURCHASE SRC DOSER ASSETS

2014

CUMMINS EMISSION

SOLUTIONS INTRODUCES ECOFITTM UREA TANKS

Your Today Is Creating Tomorrow’s Legacy...

cummins emission solutions | columbus, indiana

Artifact Displays F l e x i b l e

a n d

C u s t o m i z a b l e

C o n s t r u c t s

Clear acrylic or low iron glass

47”

18”

27”

18”

Plan View

Isometric View

15”

30”

45”

Scale: 1/2” = 1’-0”

Artifact Displays Family - Retired Option Scale: 1/2” = 1’-0”

Elevation (Random Configurations) Scale: 1/8” = 1’-0”

cummins emission solutions | columbus, indiana

Digital Displays N o r t h w e s t

E n t r a n c e

Bank Echoes in Lobby Bring wood of adjacent lobby into CES lobby (compliment to reception desk) Monitor: Samsung MD65C (65” LED Monitor) (as shown)

180”

Align both ends of display with mullions

2”

Avoid air vent in floor

Digital output on panel

Static display area for describing monitor to right

Plan View

Location Plan

180”

6 1/2”

88 5/8”

6 1/4”

4”

Welcome

Interactive Display

To Cummins Emission Solutions Headquarters Insert Content here: Aliquam quam ante, fringilla

40”

placerat dapibus nec, porttitor vitae mauris. Nam non massa turpis. Morbi eu mattis metus. Nam non tortor porttitor erat pulvinar sagittis. Nullam orci risus, lobortis id rutrum dapibus, fermentum id tellus. Phasellus volutpat lectus ipsum, ut placerat purus bibendum eu. Praesent vitae adipiscing lacus, eget consectetur tellus.

USA: COLUMBUS, INDIANA – CUMMINS EMISSION SOLUTIONS HEADQUARTERS Headquartered in Columbus, Indiana, we’re in the midst of innovation and the hub of Cummins culture. Clessie Cummins founded our company here a century ago, and we’re lucky to be grounded here today.

Clessie Cummins founded our company here in 1919. You are in the midst of innovation and the hub of Cummins culture in Columbus, Indiana.

USA: JANESVILLE, WISCONSIN The hub of our North American logistics, Janesville sees product packaging, materials handling and light system assembly.

USA: MINERAL POINT, WISCONSIN Our main manufacturing site in the United States, the Mineral Point plant sees many of our DPF and SCR system solutions for on- and off-highway applications come through each year.

USA: STOUGHTON, WISCONSIN The center of our research and developing, and product testing and validation, 57 and counting aftertreatment technology patents are a result of the hard work and dedication of our employees here.

BRAZIL: SAO PAOLO A regional support center for South American markets, the Brazil site is home to sales teams, application and service engineers dedicated to providing customer care and technical expertise to our customers.

SOUTH AFRICA: PRETORIA Reaching 500,000 manufactured SCR units, the Pretoria site has supported hundreds of thousands of trucks and buses delivering goods and people across Europe, Brazil, Australia and Japan.

INDIA: PUNE Serving as the Cummins Emissions Solutions Global Development Center, the Pune India facility focuses on continuous improvement for our SCR systems and related componentry, and scientists testing and validating our product every day.

Please take this opportunity to learn more about Cummins Emissions Solutions. Who we are. Our vision. Our history. Our products and more...

Removable shielding panel behind

Monitor bezel hidden inside display

columbus We are part of Indiana.

We are part of the United States.

We are apart of the the global community.

48”

We are part of this Columbus community.

Elevation Scale: 1/4” = 1’-0”

Provide data and power from ground

Side View Scale: 1/4” = 1’-0”

Avoid air vent in floor

cummins emission solutions | columbus, indiana

Digital Displays N o r t h w e s t

Changable graphic panel

E n t r a n c e

Monolithic box with inset monitior; painted to match mullions

Wood finish to match IOB bank wood

Match mounting of trellis

Isometric View Scale: NTS

Provide power and data through floor

3â&#x20AC;? diameter pipe column as structure at base (optional)

cummins emission solutions | columbus, indiana

Digital Displays N o r t h w e s t

E n t r a n c e

Monitor with bezel surround Creme white paint finish metal box frame with passive insert (include AV cutout window) Passive panel insert

Creme white paint finish Monitor with opaque backplate

Speakers directional

Directional speakers

Open below

3” diameter pipe column mimics trellis in spacing and finish

Welded bolts penetrate floor and anchor below

Retired Option 1

Retired Option 2

Scale: NTS

4” x 1/4” metal construct mimics windows in masonry wall grill in masonry

cummins emission solutions | columbus, indiana

Digital Displays N o r t h w e s t

E n t r a n c e

Artifact Displays Combined display for AV, static inserts, and artifacts Monitor: Who is Cummins preferred vendor and what is the largest high intensity daylight screen? Sound, Yes. Directional speakers requried.

Printed insert graphic 3D part attached

Red/white/black/green inserts offer graphic descriptions for artifacts; under glass if needed

Anchor peg (3) for larger artifacts

Single or double sided

Walnut wood face to wrap cabinet

Chrome leg match Gieger seating in lobby

Retired Option 3 Scale: NTS

Creme white metal finish to match mullions

cummins emission solutions | columbus, indiana

Timeline Display F l e x i b l e

a n d

C u s t o m i z a b l e

D i s p l a y s Magnetic “factoid markers” with interchangeable digital print; CES (and CMI) content

Cut red and white vinyl atop painted black medex

Cummins Emission Solutions

1/4” continuous metal frame and 1/8” reveals like other displays; Attached to wall with z-clip

Direct print on IOB cream painted panel; Matte finish

Cummins Emission Solutions is a global leader in the exhaust aftertreatment systems business. Designing, manufacturing and integrating aftertreatment technology solutions for On- and Off-Highway commercial vehicles and equipment. Dedicated to innovation and dependability in meeting customer needs and global emission regulations. Throughout our short history as part of the legendary Cummins family, the hard work and dedication of our employees has delivered solutions that enable our customers’ success.

Location Plan 1/4” continuous metal frame with 1/8” reveal like all panels.

Art Detail Scale: 1/2” = 1’-0”

Screen

85”

40”

2”

Cummins Emission Solutions

85 3/4”

86”

85 3/4”

Extra blocking maybe required

3 3/8”

85”

2012

CUMMINS SIGNS AGREEMENT TO PURCHASE SRC DOSER ASSETS

2014

Your Today Is Creating Tomorrow’s Legacy...

2”

CUMMINS EMISSION SOLUTIONS INTRODUCES ECOFITTM UREA TANKS Lorem ipsum dolor sit amet, consectetur

48”

Elevation - Attached to Vending Wall

Side View

Scale: 1/4” = 1’-0”

cummins emission solutions | columbus, indiana

Factoid Markers at Timeline Display F l e x i b l e

a n d

C u s t o m i z a b l e

Molly requesting from Blue Pony

1930 SETTING THE DIESEL LAND SPEED RECORD

grueling 13,535 mile run at the Indianapolis Motor Speedway in 1931.

After learning that British automotive company Sunbeam was going to attempt to break the world speed record on the beaches of Daytona, Fla., Clessie drove his Packard Roadster, equipped with a Cummins Model U engine, down to the Sunshine state to try to drum up some free publicity. Clessie generated a buzz about dependable Cummins when he attempted to set the first official speed record for a diesel powered car in May.

FM2

FM3

1919 A LEGACY BEGINS

1929 FUELING THE FUTURE

Clessie Cummins, right, was an innovative mechanic. William Glanton

Cummins mounted a diesel engine in a used Packard limousine and

Irwin was a businessman. In 1919, they came together to lead Cummins Engine Company, now Cummins Inc., into a business that would grow

on Christmas day in 1929 took W.G. Irwin for a ride in America’s first diesel-powered automobile. Irwin’s enthusiasm for the new engine led

beyond its humble roots in Columbus, Indiana and become a globallyrecognized Company.

to an infusion of cash into the Company, which helped fuel a number of speed and endurance records in the coming years—including a

FM1

D i s p l a y s

1935 RELIABILITY FROM THE START Cummins co-founder Clessie Cummins drove a Cummins-powered Auburn from New York to San Francisco in 1935 on $7.62 worth of fuel. This feat proved to be an early demonstration of the reliability that Cummins products have become known for over the years.

1950 HOLDING ON TO LAND SPEED RECORDS Motor Speedway, Cummins crafted a 4-cycle Cummins Model JS-600 engine in lightweight aluminum and added a supercharger. The engine used for qualifying produced 345 brake horsepower (bhp) at 4,000 rpm.

1940 GOING THE EXTRA MILE Cummins offers the industry’s first 100,000 mile warranty.

1944 FIRST COMMON RAIL FUEL SYSTEM

1958 CUMMINS FILTRATION IS ESTABLISHED

1963 FLEETGUARD TAKES ROOT IN TENNESSEE

Cummins Filtration is established as a single filter production line developed by the Cummins Engine Company to meet the high performance requirements of Cummins diesel engines.

The Cummins Filtration Fleetguard brand is initiated and in 1967, the business’ manufacturing operations were relocated to a new 135,000 square-foot plant in Cookeville, Tennessee.

FM11

FM12

1973 A TURBOCHARGED ACQUISITION

Clessie files for a patent for the first common rail fuel system. This patent

a mechanical failure forced it out of the race. Later that year, the same Cummins race car would set six

FM4

FM5

FM6

Based upon the need for identifying technology to help engines meet future emissions, Cummins developed a bypass burner diesel particulate filter to treat particulate matter. In 1989, Cummins developed the first commercial product —a natural gas oxidation catalyst.

F M 14

1985 A NATURAL RELATIONSHIP

1987 WINNING THE INDIANAPOLIS 500

Onan’s growing demand for Cummins engines fostered a natural link between the two companies. The relationship (as well as the harmony between generator components) grew when the Cummins Engine Company acquired 63% of Onan’s stock.

Cummins and Holset Turbochargers sponsored Al Unser, Sr. & the Penske team in the 1987 Indianapolis 500. The car started in 20th place and raced to 1st, powered with a Cummins/Holset turbocharger.

FM15

F M 16

2008 EXPANSION INTO EMERGING MARKETS

2009 INNOVATION THROUGH PARTNERSHIP

2010 LAUNCH OF PROVEN TECHNOLOGY

2011 INTRODUCING AIR-ASSISTED UREA DOSING TECHNOLOGY

The Holset area of the business changes its name to Cummins Turbo Technologies.

Cummins Emission Solutions launches the Diesel Particulate Filter (DPF) product for on-highway vehicles to meet Environmental Protection Agency (EPA) 2007 emission regulations in the United States.

Cummins Emission Solutions launches the Euro V SCR product and expands into the Brazil and China markets.

Cummins Emission Solutions forms a strategic partnership with Faurecia Emission Control Technologies to synergize technology development and best-practice sharing in product designs.

Cummins Emission Solutions launches a combination product with DPF and SCR technology to meet EPA 2010 emission regulations in the United States.

Cummins Emission Solutions launches the Tier 4 Interim off-highway product and announces the advanced development of the EcoFit UA2 Air-Assisted Urea Dosing System to reduce oxides of nitrogen (NOx) for SCR systems. The exhaust business is released from the company and CES focuses solely on aftertreatment technologies and components.

FM21

FM22

F M 24

FM25

FM26

Scale: NTS

1952 TURBOCHARGED AND READY TO WIN

1956 A GROWING GLOBAL FOOTPRINT

J. Irwin Miller becomes chairman of Cummins Inc.

1952 Diesel special is the only diesel car to win pole position for the

Cummins opens its first foreign manufacturing facility in Shotts, Scotland

Indianapolis 500. Powered by a horizontally-mounted Model JT Cummins diesel engine, Cummins used this car to introduce their first turbocharged

and by the end of the 1960s, Cummins had expanded its sales and service network to 2,500 dealers in 98 countries.

diesel engine and revolutionary PT fuel system.

FM7

FM8

FM9

F M 10

1990s BUILDING A FOUNDATION FOR RETROFIT

2007 LAUNCH OF THE DIESEL PARTICULATE FILTER

Artwork Detail

1951 THE LEGACY CONTINUES

Bonneville Salt Flats.

2006 CUMMINS TURBO TECHNOLOGIES IS FOUNDED

FM23

mph and started in 33rd position. On race day, it steadily

U.S. and international land speed records at the

Cummins acquired Holset, a Limited Company turbocharger design and manufacturing company founded in 1952.

FM13

Dubbed “The Green Hornet,” the car qualified at 129 picked off half the field and was in 16th position when

was awarded by 1946.

1980s HISTORY ON THE HORIZON

Molly to send Image

16 Years after its first appearance on the Indianapolis

Cummins launched a Diesel Oxidation Catalyst (DOC) for medium-duty diesel engines and also acquired Nelson Industries, offering the Company acoustic muffler design capabilities.

1992 ONAN BECOMES A FULLY-OWNED SUBSIDIARY OF CUMMINS The Onan division became Cummins Power Generation and the ability of one organization to supply pre-integrated product solutions was realized. The benefits of pre-integrated components include smaller carbon footprints, increased reliability, reduced installation time, lower operating costs and reduced ordering and specifying complexity.

F M 17

2012 CELEBRATING 10 YEARS: EXPANSION INTO LIQUID-ONLY DOSING TECHNOLOGY Cummins Emission Solutions celebrates its 10th Anniversary and launches the EcoFit UL2 Liquid-Only Urea Dosing System to help reduce NOx in both low-flow and high-flow SCR systems.

F M 27

FM18

2002 FOCUSED ON EMISSIONS

2006 BUSINESS IS FOUNDED

To focus on retrofit aftertreatment solutions and upcoming emission regulations, Fleetguard Emission Solutions was founded from the Cummins Filtration Business Unit.

Cummins Emission Solutions is founded from the Fleetguard Emission business and the first Euro IV Selective Catalytic Reduction (SCR) product is launched in Europe.

FM19

2013 MEETING THE DEMAND

2014 HIGH-HORSEPOWER EXPANSION

Cummins Emission Solutions launches the on-highway Euro VI emissions systems that feature DPF and SCR technology and introduces off-highway Tier 4 Final product that features a range of advanced technology to meet near-zero emissions.

Moving forward with supporting our customer’s demand for innovative high-horsepower emissions needs, Cummins Emission Solutions announced a new facility dedicated to high-horsepower manufacturing and prototype development—Cummins Mineral Point East.

FM28

FM29

FM20

cummins emission solutions | columbus, indiana

Factoid Markers at Timeline Display F l e x i b l e

a n d

C u s t o m i z a b l e

D i s p l a y s

Spacer

Small fastener receiver; magnetized Screw cap

2” thick continuous metal frame that matches the rest of the “Bookend” displays

Small, threaded fastener receiver; magnetized on back surface for attachment to map

.125” clear acrylic with polished edges

Insert with digital print

Z-clip

.375” clear acrylic with polished edges Wall surface

Direct print metal panel; matte finish; Panels mounted to wall with no exposed fasteners

Side View Scale: 3” = 1’-0”

11”

Clear acrylic

8.5”

# CHAMPIONSHIPS WON

Screw cap Acrylic with polished edge

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam

sodales justo vel feugiat rutrum. Aenean sed nisl augue. Proin sit amet sollicitudin ligula. Maecenas volutpat felis in turpis cursus accumsan. Morbi bibendum lectus non iaculis fringilla. Duis posuere mattis felis, non elementum lacus blandit vel. Aliquam erat volutpat. Ut eu auctor ipsum, eleifend tempor eros. Fusce non odio viverra, porta risus vel, tempus metus. Nunc turpis orci, aliquet.

Digital output Insert Reference Image Insert accessible by removing screw cap

Exploded Isometric

Marker - Reference Art

Scale: NTS

NTS

cummins emission solutions | columbus, indiana

Artful Table Tops C a s u a l

S e a t i n g

3’-0”

5 5

Art Detail

Shape Orgin — Rods

Scale: 1/2” = 1’-0”

Elevation Scale: 1/4” = 1’-0”

Shape Orgin — Fans

Shape Orgin — Rods

Shape Orgin — Fans

Shape Orgin — Engine

Location Plan

cummins emission solutions | columbus, indiana

Vision Screen on Glass A r c a d e

G l a s s

W a l l

Digital output on Film; second surface glass (office side)

Location Plan

Art Detail Scale: NTS

78 5/8”

6 1/2”

78 1/4”

6 1/2”

78 1/2”

6 1/2”

78 1/2”

6 1/2”

78 1/2”

Align with top of door

5”

36” Bay 1

78 1/2”

6 1/2”

Digital output on film; second surface glass

35 3/4”

34”

146”

78 3/8”

6 1/2”

55 1/2”

6 1/2”

Elevation (View from Lobby) Scale: 1/8” = 1’-0”

Handrail Bay 2

Bay 3

Bay 4

Bay 5

Bay 6

Bay 7

Lobby

Side View Scale: 1/8” = 1’-0”

Office

cummins emission solutions | columbus, indiana

Vision Screen on Glass A r c a d e

G l a s s

Option 1 Scale: 1/8” = 1’-0”

Option 2 Scale: 1/8” = 1’-0”

Option 3 Scale: 1/8” = 1’-0”

Option 4 Scale: 1/8” = 1’-0”

W a l l

cummins emission solutions | columbus, indiana

Vision Screen on Glass A r c a d e

G l a s s

W a l l

Option 5 Scale: 1/8” = 1’-0”

Option 6 Scale: 1/8” = 1’-0”

Option 7 Scale: 1/8” = 1’-0”

1 Option 8

2.15

82.9

5.33

Scale: 1/8” = 1’-0”

12.3

1.223

cummins emission solutions | columbus, indiana

Interpretive Display for Automobile O p t i o n a l

R e c e p t i o n

E x h i b i t

Graphic insert

2”

18”

Location Plan

30”

50”

Chrome finish structure

Elevation Scale: 1/8” = 1’-0” Walnut wood finish

Metallic finish base

Right Side View

Isometric View

Scale: 1/8” = 1’-0”

Scale: NTS

cummins emission solutions | columbus, indiana

Interpretive Display for Historical Building O p t i o n a l

B u i l d i n g

E n t r y

Title and summary text with photos of architect + owners and Day 1 photo Same finish, thickness as building vocabulary

Folded planes of facade echoed in reading panel

74”

Plan view Reading panel follows profile of building

4’

Building facade (Not to Scale)

Existing landscape behind Locate in the center in the park; front of the elevation of building Side view

Prespective

Detail

Scale: NTS

Scale: 1/2” = 1’-0”

Anchored next to sidewalk

Front view

cummins emission solutions | columbus, indiana

Existing Planters Repurposed A d a p t i v e

R e - U s e

o f

E x i s t i n g

A s s e t s

Existing leaf shaped pots fits the ecological vision of CES; Could add a splash green of to lobby (color and metaphor) Quantity: 3

Graphic output of leaf art under laminate

Green abstract frosted â&#x20AC;&#x153;leafâ&#x20AC;? glass with etched (or film art)

Veins or patent diagram

Chrome spacers for float Walnut refinish

Chrome legs

Green LED light added (as option)

Text reading plane Artifact display Existing planter box

Casters and support frame (inboard from view) optional

Prespective

Details

Scale: NTS

cummins emission solutions | columbus, indiana

Visualization of Unbuilt Environment C o m p o s i t e

L o b b y

Composite Lobby: Sans Trellis and Glass Facade Scale: NTS

cummins emission solutions | columbus, indiana

Visualization of Unbuilt Environment C o m p o s i t e

L o b b y

Composite Lobby: Sans Trellis and Glass Facade Scale: NTS

cummins emission solutions | columbus, indiana

Visualization of Unbuilt Environment S e l e c t e d

V i e w p o i n t s

Arial View East Lobby

Lobby View from Employee Entrance

Scale: NTS

Installed Exhibits

cummins emission solutions | columbus, indiana

Digital AV Displays N o r t h w e s t

E n t r a n c e

t o

B u i l d i n g

cummins emission solutions | columbus, indiana

H O K V I S U A L C O M M U N I C AT I O N S STORYTELLING EXPERIENCE

Services include

HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product. Our client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.

IDENTITY PLANNING

+1 713 407 7700 | hok.com | viscomm@hok.com

PLACEMAKING STRATEGIES

BRANDED ENVIRONMENTS MEDIA DESIGN WAYFINDING SYSTEMS