Humana Vitality by HOK Experience Design

Kinetic worklife Experimental Workscape Reflecting Envigorating Spirit

C h i c a g o | i l l i n o i s | U SA

Humana Vitalityâ&#x20AC;&#x201D;Chicago, USA

The New Visual Workscape The workscape is the next experience economy venue. The culturally optimized 21st century workplace will foster the creativity of knowledge workers, aid in the recruitment from todayâ&#x20AC;&#x2122;s interest in creative thinkers, and enhance the retainment of invested knowledge and intellectual capital by impacting employee satisfaction. The new work environment can use a mix of corporate values, naming word play and retail / tradeshow / entertainment quality displays to cause employees and visitors alike to download a sense of creativity and innovation. The new workscape also plays a part in recruitment and retention of next generation employees and partners. These concepts can be used by the 21st century enterprise to communicate ongoing internal evolution...and materialize a desired cultural endstate that reflects new models for communication, collaboration, and creativity. This is a pride-of-place concept that migrates to the future. The workplace is now a sales tool. But not just the customer presentation center of yesterday. The entire facility will now be a strategized and scripted experience used to position positive messages in the minds of employees, customers, partners and community. The type of messages that will differentiate your enterprise from your competitors.

Humana Vitality—Chicago, USA

Experience Enhanced Facilities It really is about convergence…info-tainment, edu-tainment, retail-tainment, techno-tainment. The workplace already cross-polinates the tradeshow with lifestyle amenities. So, guess what’s next…the convergence of enterprise and entertainment. The environment can cause the facility visitor and workscape users to “download” a style and feel about an organization. The reverse effect is also true: Facilities can also disconnect from enterprise promoted brand (or corporate culture). Efforts by an organization outside of corporate real estate (such as marketing, branding, advertising, public relations, product design) can create expectations for facility attributes. Facility attributes can also create expectations that the rest of corporate culture must live up to. All the Work’s a Stage: Requires the physical setting (and it is becoming very much like a theatre set — mobile furniture props and display metrics scenery that change with each improvisational act of commerce) that accommodates the new experience economy — where everything must engage, amuse, entertain, inform — including the new workscape.

Possibilities Sketchbookâ&#x201E;˘ This quickly recorded sketchbook of ideas documented the possibility thinking about all the image, message, packaging, and communication issues that could play a part in this projectâ&#x20AC;&#x2122;s success. These sketch pages froze spoken concepts as pictures and allowed them to live, morph, and link. Getting our interview concepts down on paper allowed us to test consensus on each idea, prioritize need, and strategize procurement.

Messaging Site Plan

CREDENZA

1 Elevator Lobby Display Wall 554

2 Elevator Lobby Visitor Employee Entrances

10b

3 Reception Retrofit

12c 12a

12b 7b 10a 7a 9

13d

30X60

OFFICE 30X60

30X60

13c

4 Media Wall

5 Freestanding Display of Messages

6 Testimonial Exercise

7 Visible Advantages

8 Food for Thought

8b 8h

9 World Overview

1 8i

13e

13b

10 Room Naming Art

10a 10b 10c 10d 10e

11 Artful Vitality

12 Art Program Is Thematic as Well

12a 12b 12c 12d 12e

13 Walk with Vitality

13a 13b 13c 13d 13e 13f

8g 8a 2b

13f

13a

3a 3b 11

12e

10d 12d 10e 4

CLASSROOM

10c

575

Color Reference and Usage in Document

SPOT

Color Reference and Usage in Document

CMYK

The colors below were also included to create a more vibrant and well rounded color palette for this project. The additional colors were chosen from the Humana brand standards.

The colors used in the document are referenced from HumanaVitality and Humana brand guides. Spot colors (Pantone Colors) are to be used whenever possible to maintain color consistency. In instances where spot colors

PANTONE 326 The colors used in use theCMYK document arethat referenced Humana and Colors Humana brand guides. are unavailable, equivalents best matchfrom the intended spotVitality color visually. in the document are Spot colors (Pantone Colors) are to be used whenever possible to maintain color consistency. In instances where spot colors areoutput unavailable, CMYK best matchduring the intended spot color visually. Colors in the document are used as representations of the true output used as representations of the true color and use not to be usedequivalents as a referencethat for color matching the PANTONE ® 143 color and are not to be used as a reference for color matching during the fabrication process. ®

fabrication process.

PANTONE ® 265

87 00 38 00 00 35 85 00 54 69 00 00

Updated Humana Vitality Brand Colors Aside to Humana Blue and Vitality Orange, these colors were included as part of the updated brand standards.

Color Reference and Usage inSPOT Document

CMYK

Yellow

The colors used in the document are referenced from HumanaVitality and Humana brand guides. Spot colors

PANTONE 293 Humana Blue 100 57 00spot 02colors (Pantone Colors) are to be used whenever possible to maintain color consistency. In instances where ®

are unavailable, use CMYK equivalents that best match the intended spot color visually. Colors in the document are ®

PANTONE 166

00 64 100 00

used as representations of the true output color and not to be used as a reference for color matching during the

Humana Vitality Green

fabrication process.

PANTONE ® 376

50 00 100 00

Apple Green

Secondary Colors SPOT

53 00

CMYK

95 19

Humana Blue

PANTONE ® 576 PANTONE ® 293

78 05 98 24 100 57 00 02

Vitality Orange

Black 30% PANTONE ® 166

00 00 00 30 00 64 100 00

PANTONE ® 376

50 00 100 00

Primary Colors

Secondary Colors

PANTONE ® 299

53 00

96 00

PANTONE ® 180

95 19

PANTONE ® 576

78 05

Black 30%

00 00

00 30

01 100

12 87 10000 02 00 38 00

Blue

PANTONE ® 143

85 00 92 006035 01 00

Purple

PANTONE ® 265

00 00 43 547669 01 00 01 100

70 AsideSky to Humana Blue Blue and Vitality Orange, these colors were included as part of the updated brand standards.

96 00

PANTONE 180 ®

31 100

PANTONE ® 326

Updated Humana Vitality Brand Colors

PANTONE ® 299

M CMYK

Pink

Red

Humana Vitality Green

The colors below were also included to create a more vibrant and well rounded color palette for this project. The additional colors were chosen from the Humana brand standards.

Primary Colors

Vitality Orange

SPOT

15 C

00 M

00 Y

Turquoise Yellow

30 47 06 01 31 100 00

Lime Green Apple Green

00 100 00 50 01 100 00

Pink

12 100

Purple

Red

01 100

Sky Blue

Turquoise

Lime Green

00 100

Note on Brand Colors: No PMS colors values were indicated in the latest Vitality brand standards received 8/16/11. All colors were given as CMYK equivalents. CMYK combinations with decimal values are rounded off. Fabricator/printer to ensure all instances of the same Blue color value to match across the install locations. Small adjustments in the CMYK values may be necessary in final artwork to better suit printing conditions.

Note on Brand Colors: No PMS colors values were indicated in the latest Vitality brand standards received 8/16/11. All colors were given as CMYK equivalents. CMYK combinations with decimal values are rounded off. Fabricator/printer to ensure all instances of the same color value to match across the install locations. Small adjustments in the CMYK values may be necessary in final artwork to better suit printing conditions.

Elevator and Visitor Lobby Visitors entering the elevator lobby and reception area are greeted by silhouettes in vibrant Humana colors in active poses.

Visitor Lobby Vibrant colors were used in a rhythm consistent with Vitality brand and also reinvigorate the space with energy and movement.

Visitor Lobby

Freestanding Message

Panel 1A Healthy Family Panel

Panel 1B Healthy Family Panel

Panel 2A Healthy Community Panel

Panel 2B Healthy Community Panel

Panel 3A Healthy Work Panel

Panel 3B Healthy Work Panel Attachment hardware to mimic existing building exterior glass clamps

With HumanaVitality , members and their families get rewarded for: ℠

Walking the dog

Chicago, home of HumanaVitality , is dedicated to creating healthier communities: ℠

3M Dark Gray Opaque Scotchcal graphic film

Signing kids up for sports league

3M Dark Gray Opaque Scotchcal graphic film

Getting CPR certiﬁed And many more activities!

The working environment of HumanaVitality encourages health: ℠

Window 67 1/2”

3M Dark Gray Opaque Scotchcal graphic film

Walk stations

Approx. 88 1/2”

Healthy vending machine Ergonomic furniture

Over 30 farmers markets bring more than 70 vendors selling fresh fruits and vegetables throughout the city

Learning of ways to manage stress

3M Apple Green Opaque Scotchcal graphic film

Walking track (16 laps = 1 mile)

570 parks covering more than 7,600 acres 117 miles of on-street bike lanes and miles of oﬀ-street paths (including the 18.5-mile Lakefront Trail)

Competing in a 10K

16 1/2”

Healthy Work

Healthy Community

Sign Support approximately 3.5” in width; fabricator to determine final dimensions for adequate support structure

Healthy Family

3M Bright Orange Opaque Scotchcal graphic film

Healthy Work

3M Dark Violet Opaque Scotchcal graphic film

Healthy Community

Healthy Family

Soffit

LEED-certiﬁed oﬃce building Reusable HumanaVitality water cups Chill-out room

B-Cycle bike rental program And headquarters of HumanaVitality!

3M Dark Gray Opaque Scotchcal graphic film

Allow for open space between wall and sign support, do not fasten sign support to wall

34 1/2” 26”*

If ectched and filled, match fill color to 3M Dark Violet vinyl. If vinlyl cut out, use 3M Dark Violet Opaque Scotchcal graphic film.

5 4

If ectched and filled, match fill color to 3M Bright Orange vinyl. If vinlyl cut out, use 3M Bright Orange Opaque Scotchcal graphic film

If ectched and filled, match fill color to 3M Apple green vinyl. If vinlyl cut out, use 3M Apple Green Opaque Scotchcal graphic film

5 1

Side View Scale 1:25

Side View Scale 1:12

*Note: Installation height of 26” (from bottom of graphic panel

to the floor) must be strictly observed to meet ADA standards. Do not deviate.

Freestanding Message

Testimonial Exercise

Graphic panels: Direct print on .060 or .080 Aluminum graphic panels with factory pre-finished white enamel surface (preferred).

Space in between panels are open to wall

Silhouette Figures: Position infront of aluminum panels

6 3

Graphic Layering Schematic Scale: NTS

Attachments: Stand offs, pegs, z-clips, or cleats

Testimonial Exercise

Painted edges to match surface color; satin finish

Surface color; satin finish Inspirational words: 3M Matte White Opaque Scotchcal graphic film

n panels

Minimize visible fasteners on first surface

Design Notes on Attachments: Minimize visibility of attachments hardware by insetting the placement of attachments within the area of silhouette art and/or reduce contact points whenever possible.

Not to exceed 2 1/2â&#x20AC;? projection from wall

Note on Direct Print on Metal Quality: Fuji Spyder or equivalent quality direct printing on aluminum. Ensure solid colors reproduction without blotches or excessive half tone patterns in art/text while maintaining rich color saturation. If gradients are present, ensure smooth transitions of colors without excessive banding.

6 5

Silhouette Figures Details Scale: NTS

Testimonial Exercise

Food For Thought

3M Bright Orange Opaque Scotchcal graphic film

Food For Thought

3M Medium Gray Opaque Scotchcal graphic film

4 5/8” 7” leading 1 7/8”

8 17

Location 8i Quote Details Scale 1:20

243 3/4” 3” Cap height

44 3/4”

32 1/2”

32 1/2” 4 1/2”

7 7/8”

3 1/2” leading

“To know that even one life has breathed easier because you have — Mark Twain

72 1/2”

“I am what I am today because of the choices I made yesterday.” 89 1/8”

lived, that is to have succeeded.”

58 vvv”

— Ralph Waldo Emerson

58 vvv”

46 1/2”

51 1/4”

60”

89 1/4”

6 1/2” 36” 1”

8 18

Location 8i Scale 1:32

8 5

Location 8c Scale 1:32

8 6

World Overview Map panels with dynamic shapes in Vitality brand colors. Location markers with geographic information are used to locate branch offices from around the world.

World Overview

Location Markers: Graphic output sandwiched between two pieces of clear acrylic of identical shape. Buff and polish edges; attach Location Markers on top of map in their corresponding locations. Clear acrylic (Back)

Aluminum graphic panel Use fasteners 1/4” diameter or smaller. Secure front and back acrylic panels together

Chicago,

London,

C O M P A N I E S

Humana, Inc. Discovery Holdings

Prudential of the United Kingdom Discovery Holdings

United States

Clear acrylic (Front)

Paint tip of fasteners with approximate color of graphic print; inset into panel

United Kingdom 4 1/4”

“The City” Coordinates: 51° 30ʹ 26″ N, 0° 7ʹ 39″ W Airport: LHR | LGW Population: 7,825,200 (2010) Greeting: Hello Currency: Pound

eq.

“The Windy City” Coordinates: 41°52ʹ55″N, 87°37ʹ40″ Airport: ORD | MDW Population: 2,695,598 (2010) Greeting: Hello Currency: Dollar

Graphic print; trim to fit between acrylic

Approx. locations of fasteners

Johannesburg, South Africa

Shanghai,

Isometric View Scale: NTS

China

C O M P A N I E S

Discovery Holdings

Ping An Health of China Discovery Holdings

“Place of Gold” Coordinates: 26°12ʹ16″S, 28°2ʹ44″E Airport: JNB Population: 3,888,180 (2007) Greeting: Hello Currency: Rand

9 12

“The Oriental Paris” Coordinates: 31°13’20”N, 121°27’29”E Airport: PVG Population: 23,019,148 (2010) Greeting: Ní hǎo Currency: Yuan

1 1/4”

Where It All Began

eq.

5 1/2”

Pre-drilled holes to receive fasteners

Graphic print (in yellow)

Clear acrylic with clear polished edges. Each (front and back) panel to be 1/4” thick (not to exceed 1/2” in thickness). Mounting material using low profile double-sided tape or silicone and completely hidden from view. Reference image of acrylic location makers

9 10

Layout Details Scale: NTS

9 11

Details Scale 1:2

9 13

Reference Image Scale: NTS

Dynamic Room Naming Art The graphical vision screen carries the thematic active silhouettes throughout the space.

Dynamic Room Naming Art

Artful Vitality: Whatâ&#x20AC;&#x2122;s Your Vitality Age?

Walking with Vitality: The Experience Walk Experience stations are spaced out along the core of the building along the path of a typical visiting client’s tour. An active silhouette graphic accompanies each of the color coded informational panels.

Raised aluminum panel with vinyl cutouts

Direct printing on aluminum

Low profile substrate flush mounted to the wall

QR codes; scan to access more information EXPERIENCE ONE

welcome & overview HumanaVitality encourages and rewards its members to be proactive about making smarter choices and lasting changes to better their health and their lives. 2 million members

EXPERIENCE SIX

EXPERIENCE FIVE

get rewarded

EXPERIENCE TWO

EXPERIENCE THREE

EXPERIENCE FOUR

know your health

plan with a personal pathway

engage in your health

industry-leading

globally

EXPERIENCE SIX

EXPERIENCE FIVE

future experience enhancers

get rewarded

innovations

Taking the health assessment is the ﬁrst smart choice to making lasting changes to better your health and life.

Easy to set up and administer. Easy for employees to sign up and remain engaged

100% veriﬁable data to measure and monitor program eﬀectiveness

future experience enhancers

Aggressive schedule of

Proven track record with

Comprehensive, innovative incentive and reward solution that’s hard-wired into the business model

EXPERIENCE FOUR

engage in your health

EXPERIENCE THREE

plan with a personal pathway

EXPERIENCE TWO

know your health

EXPERIENCE ONE

welcome & overview

From the health assessment and other health proﬁle information about you, HumanaVitality℠ develops a personalized program and recommends goals and related activities to help you address health risks and achieve optimal health.

Healthy Living Discover how your current lifestyle and daily habits

Walk the consumer experience!

contribute to your well-being. MY VITALITY

AGE

DOWNLOAD MY REPORT

Redeem Vitality Bucks® for rewards

Participate in health-related activities and meet your goals Fitness & Exercise

Get Educated

See how a physically

Enroll in online courses for managing stress, quitting smoking, living ﬁt and many

active lifestyle can beneﬁt your health. Regular exercise can

You'll get rewarded for

improve your cardiovascular

engaging in activities to help

health and earn you other great

you improve your risk factors.

rewards from HumanaVitality℠`.

more. Participate in messaging campaigns and use interactive tools to learn more about health risks and how to recognize symptoms, avoid problems and get healthier.

From movie tickets and music downloads to electronics and hotel packages, the HumanaVitality Mall℠ provides a wide array of rewards to motivate you. You can also participate in a monthly Jackpot and periodic

Grand Prize drawings.

• Courses • Campaigns • Conversations

Take the health assessment which asks questions about your medical history, eating habits, physical exercise and other activities and behaviors.

Take this with you!

Get your “Vitality Age™,” an age-adjusted estimate of your risk for developing lifestyle-related conditions based on your answers to the health assessment.

Receive a My Health Results report to view aspects of your health that require more attention as well as suggestions on improving them.

• Prevention programs

Follow up with a Vitality Check®, a blood screening and biometric assessment, to ﬁnd out if you’re at risk for a potentially serious illness.

• Maternity care program • Health management programs

• Athletic events

• Calculators

What ideas do have

you ?

HumanaVitality℠ is working to make your experience even better! Wearable sensors / worksite sensors HumanaVitality mobile apps Social media and communities for sharing and challenges Experiences for kids Nutrition activities

• Fitness devices • Sports leagues • Health clubs