Medco Pharmacy Tour

Page 1

PRESCRIP TIVE BR AND DELIVERED PH A RM ACY TOUR E XHIBITS A ND MESSAGE ENH A NCED WORKSCA PES

INDIANAPOLIS | INDIANA | USA + FR ANKLIN L AKES | NEW JERSEY | USA


Project Overview – Indianapolis MEDCO AT INDIANAPOLIS: OUR NEXT STEP IN TECHNOLOGY AND SERVICE A new 400,000 SF state of the art facility is a “blank canvasâ€? This newly built automated pharmacy is at the cutting edge of technology and a shining example of the next generation in Medco service. The facility is a mix of modern office space and large open areas of machinery. The “front doorâ€? entrance lobby is primarily used by tour guests and other visitors. A side “back doorâ€? entrance is used by most employees. Primary goals for this messaging initiative were as follows: n "DD RM A .EDCM lNEPQMLAJщRW MF NJACEm n &LHALCE RHE RMSP PMSRE Q UщRH EDSCARщMLAJ DщQNJAWQ ALD A QELQE MF NPMCEQQщML n &VNJAщL RHE .EDCM ASRMKARED NHAPKACW NPMCEQQ щL A UAW RHAR щQ EAQщJW SLDEPQRMMD BW AJJ n *JJSQRPARE RHE щLREGPARщML MF RHE KMQR ADTALCED RECHLMJMGW UщRH RHE BEQR NEMNJE n *DELRщFW REAKQ ALD RMMJQ щL RHE UMPIQCANE n %щQNJAW .EDCMkQ CMKKщRKELR RM QSQRAщLABщJщRW

GREAT CLIENTS ENABLE GREAT OUTCOMES These projects illustrate what is possible when a business relationship truly becomes a collaboration of NAPRLEPQ UMPIщLG RMUAPDQ A CMKKML GMAJ 4HE FMJJMUщLG щLDщTщDSAJQ APE PEQNMLQщBJE FMP KAIщLG .EDCMkQ desire for a uniquely branded workspace a tangible, commerce-driven reality: MEDCO .щIE "DIщLQ #PAD &NQREщL -щLDA -ETW (JELL /щCHMJQ ALD .API 1SXщM HOK 3RETE #PMMIMTEP +AW %ACML $PAщG )EщL )AJ ,ALRLEP 1ARPщCI 3CHKщDR .EJщQQA 3CHKщRX ALD "LGEJA :UщLI XIBITZ 4APA $HALDJEP $HSCI 1JMCIKEWEP ALD -JMWD 3щEBJщLI HFP ACOUSTICAL CONSULTANTS, INC. Bill Schuermann


Brand Vocabulary and Iconography MEDCO VANGUARD

COLOR PALETTE

TYPOGRAPHY

The upper portion of the “d” in Medco’s logo was clipped and rotated to create the “Vanguard”. This is the primary icon of the G3 tour and symbolizes Medco’s forward advancement in cutting edge technology as well as the marketplace. The bottom corner was also rounded to reference the “humanistic” side of Medco’s business while the remaining hard corners symbolize the scientific precision of their processes.

Another element in the “kit of parts” for the G3 experience graphics is the color palette. The primary color HOK has chosen for the graphics is Medco Cyan which is used throughout the background of most displays. This color, in combination with the developed pattern, allows graphic compositions to look and feel technological and modern.

The font family used in the graphics throughout the G3 experience is called “TheSans”, Medco’s standard font. An example of each font within the family is shown below.

AaBbCcDdEe 1234567890 TheSans Plain

AaBbCcDdEe 1234567890 TheSans SemiBold

AaBbCcDdEe 1234567890

PMS Process Cyan C

TheSans Bold

Secondary colors of Medco Blue and Medco Gray are used in conjunction with Medco Cyan to create subtle shifts in hues throughout each of the displays. TheSans SemiBold for room signs

MEDCO SQUARES To add to the graphics “kit of parts” for the G3 experience, HOK incorporated a square with rounded corners as a supporting element to the main icon. While this shape has a long tradition of use within the scientific community in periodic tables, charts, etc., we have customized this version by adding the rounded, bottom right corner to reference the main icon. An isometric version of the Medco Square was also developed. It is a visual bridge between the Vanguard and Square that can be seamlessly incorporated into graphic patterns where appropriate.

PMS 2728 C

PMS 431 C

Medco Orange is used as a tertiary color for some of the displays on the tour. It functions as an accent color and never dominates any of the graphics.

TheSans SemiBold for headings and titles on smaller display graphics

TheSans Plain for body copy on smaller display graphics TheSans Bold for large ceiling banners

Parallel edges typical

TheSans Plain for large murals with short messages PMS 144 C

TheSans Bold for added contrast

Equipment Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam consectetur ornare rhoncus. Etiam hendrerit viverra ultrices.

Banner Title Lorem ipsum sit dolor


Message Distribution – Level 1 of Pharmacy Tour THE TOUR

10

Visitors are welcomed by a two-story video wall with messaging customized for the specific audience. Key locations along the tour route are enhanced with varied graphics that tell the Medco story.

1

Atrium Audio Visual Display

Messaging @ Production

9

Pharmacy Area Tour Markers

7

Tour Markers

6

Pattern on Glass

5

Messaging @ Cafeteria

DELIVERING SMARTER MEDICINE

N

Legend Key Tour Route # Graphic Location

10

6

8

7 9

7 9

9 7

7 9

9 7 8

9 7

2

5

Welcome Message

4

1 2

3

Reception Desk and Badging

4

3

Sustainability Wall Display

LEED GOLD CERTIFICATION

Member no. 202*

Guest Name:

Name: Britney Lee Condition: Acute MI (STEM)

Jane Doe

*This is a fictitious persona for demonstration purposes only and not an actual Medco member.

Guest Company:

ABC Company 2010.08.15

history: Aximusam harum, sequidicil ilignimpore placcum fa cepel lab oratin restissum etur am non num desci en dunt quaepra volor. Tarum, sequidicil ilignimpore plac epel lab restis musam haru.

LEED GOLD

U.S. Green Building Council Leadership in Energy and Environmental Design

8

Tour Markers


Message Distribution – Level 2 of Pharmacy Tour

1

Atrium Audio Visual Display (2nd level)

13

Translational Science Displays

3"

1'-6"

12

Innovations Hallway Displays

3"

3" 1'-6"

Translational Science

2"

T1 Discovery Research Early Human and Clinical Trials Medco Project Comparative Effectiveness of Smoking Cessation (CEASE 1) – Validation of genetic markers for nicotine metabolism in understanding predisposition to effective cessation therapy.

T2

T3

Broader Populations and Guidelines Research Late Phase Clinical Trials

T4

Dissemination and Implementation Research Outcomes Evaluation

Implementation and Policy Research Program Evaluation

Medco Project

Medco Project

Medco Project

Genotype Guided Comparison of Clopidogrel and Prasugrel Outcomes (GeCCO) – Comparative effectiveness of cardiovascular therapies and outcomes based on genetics.

Medco-Mayo Warfarin Study: The first nationwide prospective study designed to examine outcomes when incorporating genetic testing into the management of warfarin as part of the usual care of patients.

Additional KIF6 Risk Offers Better Adherence To Statins (Akrobats): Assessment of whether patients become more adherent when they learn their genetic profile gives them an increased benefit from statin therapy.

10

2

Pattern Art

11

Pharmacy Certificates

Collaboration Room Art Panels Command Center

8

Engineering Area Art

7

Pharmacy Overlook

9

Pattern Art

9 8

9

7

3

Member Theater

4

Patient/Pharmacist Interaction Displays

10

5

4

5 9

6

13

9 2

3

11

Bulk Fill

1

2

Automated Dispensing Workflow

Dispensing

Staging Chamber

(Tablets and capsules)

High-Speed Labeling

Carton Dispensing (Pre-packaged items)

Computer-Assisted Dispensing (Tablets, capsules, pre-packaged items)

Automated Drug Dispensing

12

Customized Member Publishing

Carton Dispensing

Order Consolidation

Special Handling

Hand Packaging

Zip Code Sorting

5

Therapeutic Resource Center Displays

6

Oncology Therapeutic Resource Center

Oncology Practices Breast Oncology General Oncology Hematology Pediatrics Urologic Oncology/Prostate

Dispensing Chamber Safety Chamber

Capping

Order Consolidation

Differentiation Messages

1


Atrium Audio Visual Display WELCOME WALL A multi-level display that presents digital imagery and messaging. Content can be customized for specific visitors and changed as needed.

Screens can show independent images or used together to form a single display

EQ

20’ 4 1/2"

14’ 9"

Elevation

EQ

Early Conceptual Kinetic Background

Concept for Video Graphics


Atrium Audio Visual Display

Digital Renderings


Welcome Message and Badging WELCOME At the reception desk, tour guests receive their own patient ID card that contains a fictitious member personae with medical history and condition. This will allow the guest to be interactive with systems throughout the tour and better understand the level of care and service Medco provides. Member no. 202*

Guest Name:

Name: Britney Lee Condition: Acute MI (STEM)

Jane Doe

*This is a fictitious persona for demonstration purposes only and not an actual Medco member.

Guest Company:

ABC Company

history: Aximusam harum, sequidicil ilignimpore placcum fa cepel lab oratin restissum etur am non num desci en dunt quaepra volor. Tarum, sequidicil ilignimpore plac epel lab restis musam haru.

2010.08.15

Installed Display

The “Pattern of Progress” symbolizes the seamless integration of Medco’s many resources and disciplines to advancing the company well into the 21st century.

Dimensional letters with brushed aluminum finish

+/- 19'-2 " 1'-0" Applied vinyl 2’ 6"

RECEPTION AREA

Elevation

Elevation


Sustainability Wall Display ENVIRONMENTAL ACHIEVEMENT This LEED wall celebrates the Medco commitment to protecting the environment and a high priority on the health and safety of its workforce.

Top view

Curve shape in the sign references the Medco “Vanguard” and provides a unique dimensionality

Metal panel with custom green finish and cut out “Vanguard” shape Applied black vinyl text and logo Photo Sketch

Installed Display

LEED graphic painted with Benjamin Moore 214 (Valley View)

3” tall applied vinyl lettering to match Pantone 429 (gray)

LEED GOLD CERTIFICATION

9’ 0"

LEED GOLD

Elevation

3 1/2” tall x 1/4” thick dimensional letters painted to match Pantone 390 (green)

U.S. Green Building Council Leadership in Energy and Environmental Design

LEED Certification Sign Concept – Front view


Collaboration Room Art Panels MAIN CONFERENCE ROOM On the South wall, five printed metal panels describe the “People of Medco” and their dedication to making lives better through personalized medicine. For the North wall (opposite page), a selection of the pharmacy’s machinery was photographed with an artistic eye and displayed as black and white prints. These were used to illustrate the “Art of Engineering”.

Artwork Detail

Installed Display

4’-0"

2’-0"

Fabric wrapped acoustic panels

4’-0"

Image printed on front and returns of metal panel

4’-0"

Elevation


Collaboration Room Art Panels

Enlarged Panels

Installed Display

Fabric wrapped acoustic panels 4’-0"

4’-0"

Image printed on Dibond panel

Elevation


The “Art of Engineering” Imagery PHARMACY THROUGH THE LENS A selection of Medco’s pharmacy was photographed with an artistic eye and reinterpreted as art. Black and white and various toned options were explored.

Blue Tone Option

Black and White Option

Sepia Tone Option


The “Art of Engineering” Imagery


Member Theater MEMBER THEATER Here, multiple projectors create a seamless panoramic display for audience immersion. Projected image Estimated viewer standing area Three projectors are used to present one continuous image on the screen

Plan View

6” tall x 3/8” thick dimensional aluminum letters with #4 horizontal brushed finish pin mounted to sign face

Photo Sketch

Plan View

14’-9 1/4"

8’-1 1/4"

1'-1/4"

Subwoofer 2’-8 1/2"

@4'-10 1/2"

Loudspeaker Projector

7’-9 1/2"

Elevation - Entry

Elevation - Theater


Member Theater

Photo Sketch

Installed Display

45’-6 3/4"

5’-7"

A short video will illustrate how Medco’s smarter medicine approach helps people live healthier lives. Content focus can be adjusted as needed for specific audiences Elevation (Flattened)

2’-11 1/2"


Home Access Stage Set PATIENT ACCESS TO CARE A typical home office set was also constructed to illustrate how a member can access Medco’s pharmacy assistance online in the privacy of their own home. In the adjacent corner of the room (opposite page), video screens and a projected display are used for an interactive example of a member’s call to a Medco pharmacist.

Four seasonal images are printed on a translucent substrate.

Early 3D Sketch

Installed Display

Patient / pharmacist interaction display Vertical mounting bars for lightbox Monitor screen Floating window frame is a lightbox that illuminates a varying seasonal image

Stainless metal shelving with items typical of home office

Sheer drapes Metal bar stool

Home office Wood desk

Plan View

West Elevation

Faux cabinet

North Elevation


Patient / Pharmacist Interaction Display

Early Digital Renderings 3 Wall monitors

Mounting ring Patient monitor

Projection screen Pharmacist monitor

3 Wall monitors

Plan View Detail

Installed Display


Therapeutic Resource Center Displays ROOM WITH A VIEW The TRC Viewing Room consists of interactive wall murals and vinyl appliques that illustrate the nationwide presence of Medco and define their areas of expertise. Windows fitted with snap glass also afford a view into the TRC where pharmacists take live calls from members.

Facility location markers

Printed mural on metal substrate

U.S. map is made up of Medco squares 15’-8"

Map detail

Location markers are painted acrylic with magnetic backers. Vinyl lettering to match PMS 431

North Varsailles Pennsylvania

Cardiovascular

Elevation

Legend panel


Therapeutic Resource Center Displays

View to TRC Viewing Room

Printed mural

15’-8"

Library

Isometric Sketch

TRC viewing area

Column wraps

End caps

9’-0"

Wall mural

Floor Plan

Elevation


Therapeutic Resource Center Displays

Pattern printed on vinyl, die cut and applied to first surface of wall

Vanguard and lettering to be die cut from colored vinyl and applied to first surface of glass. Vinyl to match PMS Process Cyan and PMS 431

Oncology Practices Breast Oncology

Oncology Therapeutic Resource Center Enlarged Pattern

General Oncology Hematology Pediatrics

Window Vinyl

Urologic Oncology/Prostate

Monitor

Applied vinyl

Frosted glass w/applied vinyl

Snap glass

Frosted glass w/applied vinyl

2" 4" 8’ 6"

Oncology Therapeutic Resource Center

Oncology Practices Breast Oncology General Oncology Hematology Pediatrics Urologic Oncology/Prostate

4’-6"

Installed Display

Elevation

5’-0"


Call Center Art NOT YOUR TRADITIONAL CUBE FARM

Columns wrapped on all sides with printed mural

The highly educated audience of pharmacists are surrounded by patterned column wraps, desking graphics and a large scale mural while they field calls from patients.

Printed graphic panels inserted into desking end caps (two-sided)

9’ 0"

Isometic View

Inset Image Details

Column Wraps

Printed mural covering wall above cubicles

9’ 0"

Elevation

Furniture End Panels

Bottom edge of mural covered by desking walls


Differentiation Messages QUESTIONS LEAD TO INNOVATIVE THINKING Wall graphics in this corridor represent a collection of individual voices that speak to the Medco approach to patient care.

Cut out acrylic Vanguard painted to match Pantone 290 (1/2” thick)

Cut out acrylic Vanguard painted to match Pantone Cyan (1/4” thick) Installed Display Stainless steel dimensional letters with #4 horizontal brushed finish (1/2” thick)

8’ 6"

Elevation

Applied, die cut vinyl quote to match Pantone 429


Pharmacy Overlook THE PHARMACY ILLUSTRATED

Level 2

Level 1

Automated Dispensing Workflow

Strategically placed diagrams give an overview of the automated process as viewers watch the machinery on the pharmacy floor in action.

Bulk Fill

Bulk Fill Dispensing

(Tablets and capsules)

Labeling

Carton Dispensing

2

2

(Pre-packaged items)

Computer-Assisted Dispensing (Tablets, capsules, pre-packaged items)

Automated Drug Dispensing

Customized Member Publishing

Capping

Order Consolidation

Carton Dispensing

Order Consolidation

Staging Chamber

Staging Chamber

Dispensing Chamber

Dispensing Chamber

Safety Chamber

Safety Chamber

Special Handling

Hand Packaging

1

1

Zip Code Sorting

Installed Display

Bottling Diagram

Workflow Diagram Diagram printed on vinyl, die cut and adhered to first surface of glass

Diagram printed on vinyl, die cut and adhered to first surface of glass

Bulk Fill

2

Automated Dispensing Workflow

Dispensing

Staging Chamber

(Tablets and capsules)

High-Speed Labeling

Carton Dispensing (Pre-packaged items)

Computer-Assisted Dispensing (Tablets, capsules, pre-packaged items)

Automated Drug Dispensing

Customized Member Publishing

Dispensing Chamber Safety Chamber

Capping

Order Consolidation

Carton Dispensing

Order Consolidation

Special Handling

LOOKOUT OVER PHARMACY FLOOR

LOOKOUT OVER PHARMACY FLOOR

LOOKOUT OVER PHARMACY FLOOR

1

Hand Packaging

Zip Code Sorting

7’ 0" 6’ 0"

Elevation


Engineering Area Art THE ART OF ENGINEERING As in the main conference room, a selection of black and white machinery images were displayed in an artistic fashion.

Enlarged Panels Image printed on front and returns of Dibond panel

3’-8"

1’-0"

3’-8"

6’ 8"

Elevation

Installed Display


Pharmacy Tour Area Markers PHARMACY TOUR Large scale, colorful banners were used to identify specific areas on the pharmacy floor.

8"

Banner mounts attach to steel column structure at top and bottom

Typical (vertical) pharmacy tour banner with graphics printed on both sides

Early Photo Sketch

+/- 30’-0"

Typical (horizontal) pharmacy tour banner with graphics printed on both sides Weighted bottom to remove any swaying

Elevation

Installed Display


Tour Markers GRAPHIC IDENTIFICATION In addition to the pole mounted banners, patterned floor graphics were used to locate tour stops and areas designated for future equipment. Mobile pedestal signs were also produced for each tour stop. These can be configured to customize the tour experience for a specific client.

3’-11"

Pattern is printed on industrial grade transparent film and applied to concrete floor at tour stop

3’-11"

Tour Stop Floor Marker 21’-3"

Pattern is printed on industrial grade transparent film and applied to concrete floor in areas reserved for future equipment

Future Equipment Floor Pattern

21’-3"

Plan View

Photo Sketches


Additional Tour Messaging

DELIVERING SMARTER MEDICINE MDF letters painted to match PMS 2728

4’-0"

21’-6"

Elevation

Installed Display

Vanguard pattern cut out of metal panel

Acrylic tour sign with non-glare face to be mounted on wall or freestanding mobile kiosk

Wall or column mounted Fun Fact sign

150° 1’-2"

1’-4"

1’-2"

Elevation

1’-0"

Elevation


Pattern Art at Command Center PURPOSEFUL PATTERNING 6’-6"

Familiar “Medco Square” patterning was used to brand the vertical circulation areas. The “Vanguard” pattern marks the viewing area into the Command Center. Translucent acrylic panels with applied second surface print

Painted metal frame 5’ 2"

Installed Display

Elevator Ceiling

Applied vinyl on adjacent wall

Alternate Option

Applied vinyl on glass

Medco Cyan PMS Process Cyan C

TheSans SemiBold 1 1/4” letters in Medco Gray PMS 431 C

2" 2 1/2" Command Center

3’ 8" 3’ 4" 2’-6"

Elevation

Command Center Vinyl Room Sign


Pharmacy Certificates Displayed OUR GREATEST ASSET A wall of modular frames is used to display the professional certifications of Medco’s highly skilled team of pharmacists and instills a sense of teamwork.

Metal FlipUp™ Frame

8 1/2” x 11” Printed Insert

Installed Displays

Slat wall for framed certificates mounted to wall surface painted to match Pantone 429 4’ 8" 9’ 6"

Inserts to be used in empty frames (random spacing)

9’ 0" 8’ 3"

10’-0"

Elevation - East Wall

10’-0"

Elevation - South Wall

10’-0"

Metal FlipUp™Frames painted to match Pantone 429 hold an 8 1/2” x 11” certificate


Innovations Hallway Displays INTEGRATED INTELLIGENCE Along this corridor, a series of 5 large scale graphic panels tell the story of how Medco is elevating the level of care they provide their customers far beyond their competitors.

Installed Displays

6’-0"

6’-0"

2’-2"

Elevation


Innovations Hallway Displays

6’-0” 9” Printed vinyl wall mural

12” x 12” Lambda print sandwiched between two acrylic panels and mounted to wall mural using z-clips

Align applied panel with adjacent white squares in mural when mounting

6’-0”

Front to have a non-glare finish

Rounded corner

2’-2”

Single Panel

Elevation

Panel Mounting Detail


Translational Science Participants ADVANCEMENTS THROUGH TEAM EFFORT

Push through white acrylic panel with colored face

A wall of backlit square panels was created to highlight the various organizations Medco partners with to advance their capabilities and service offerings.

Frame with brushed metal finish

On the opposite wall, a phasing diagram illustrates the process of bringing new genetics-focused programs to market. Push through white acrylic panel with applied vinyl logo

Note: All panels to be backlit to provide a glowing effect for viewing audience

Installed Display Logo wall

A Real-World Evaluation of Adherence of WeightLoss Pharmacotherapy in the United States: 2007-2010

9’ 0"

Elevation

Warfarin genotyping reduces hospitalization rates: Results from the Medco-Mayo Warfarin Effectiveness Study

Effect of dosedependent interaction between tamoxifen and anti-depressants on patient adherence in breast cancer patients

Comparative effectiveness and personalized medicine: Evolving together or apart

Perspective Sketch

Process wall


Translational Science Process

Phase 1

Phase 2

Translational Science

9’ 0"

Phase 3

Phase 4

Cut vinyl letters to match Pantone 431 and applied to first surface of glass Artwork printed on white vinyl, die cut and applied to first surface of glass Light gray film applied to second surface of glass Seam between glass panels

Elevation

Installed Display


rmacy is at the cutting edge of technology and a shining example of the ce. The facility is a mix of modern office space and large open areas of rance lobby is primarily used by tour guests and other visitors. A side most employees.

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Project Overview – Franklin Lakes

g initiative were as follows:

MF NJACEm

desire for a uniquely branded workspace a tangible, commerce-driven reality:

MEDCO AT FRANKLIN LAKES: OUR CURRENT REALITY

H EDSCARщMLAJ DщQNJAWQ ALD A QELQE MF NPMCEQQщML A 600,000 SF campus without a personality beyond “corporate.â€?

A beautiful, landscaped campus with processional “front doorâ€? entrance used by 25% of arrivals and a D NHAPKACW NPMCEQQ щL A UAW RHAR щQ EAQщJW SLDEPQRMMD BW AJJ

“back doorâ€? entrance used by 75%. Processional entrance: Medco is under-identified at intersection (just street numbers displayed). The security gatehouse appears vacated with storage use visible through glass HE KMQR ADTALCED RECHLMJMGW UщRH RHE BEQR NEMNJE (as first Medco impression). The processional drive is terrific with water features, rec fields, and well signed choices (“visitor, employee, deliveries‌â€?). Visitor parking is removed from visitor entrance by stairs E UMPIQCANE (no Handicap ramps available from visitor lot).

R RM QSQRAщLABщJщRW The lobby is nondescript and looks somewhat dated; Medco identity is hardly visible. The impression is a

well maintained facility that has been pushed beyond its refresh date. Circulation is confusing – with so few views to exterior it becomes difficult to orientate oneself. The 1980’s IBM approach to enclosed offices on the glass and high cubicle workstations on the interior is definitive of 20th century workscape—not of the 21st. The three floors are color-coded in finish (paint and carpet), though it is hard to recognize that coding without being told. The few Medco identified messages are banners that seem both temporal and frugal. The message is one of impermanent occupancy – as if this is purposeful and part of a facilities exit strategy. There are few discernible identifications of team or departmental identity beyond sign plaques.

HOK 3RETE #PMMIMTEP +AW %ACML $PAщG )EщL )AJ ,ALRLEP 1ARPщCI 3CHKщDR .EJщQQA 3CHKщRX A OUR DESIRED ENDSTATE: “BUILDING A SMARTER WORKPLACEâ€? Franklin Lakes offers an evolution to a more agile, collaborative, 21st century workscape. Its newer furniture tools and open, day lit floor plate should succeed in supporting the vision of B.I.A.C teams.

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This messaging initiative supports a desired Medco culture in multiple ways: n *KNPMTED UAWÉœLDщLG QRPAREGW ALD JMGщQRщCQ n "DD RM A .EDCM lNEPQMLAJщRW MF NJACEm

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n *DELRщFW REAKQ ALD RMMJQ щL RHE UMPIQCANE n

n %щQNJAW ECMJMGW KERPщCQ ALD ELJщQR GPEEL UMPI JщFE QSNNMPREPQ n 3SNNMPR CHALGE KALAGEKELR lUHAR APE WMS DMщLG RM KE m RSPLED APMSLD RM “look-what-we-are-doing-for-you!â€? n 3SNNMPR lUMPI ALWUHEPEm KMBщJщRW AQ A QHщFR щL CMPNMPARE UMPI QRWJE n 1PMTщDE FMP CMLQRPSCRщML KEQQAGEQ EVNECRARщML AJщGLKELR 1Ńˆ CMKKSLщCARщMLQ safety announcements, and hazard warnings) These components of the message initiative are layered atop, as well as integrated with, the interior architecture. They can be prioritized and phased over time or tested holistically, all-at-once, in the F2 pilot. All these messages should speak with a Medco accent, align (and evolve) the brand, and be exportable, repeatable, repurposable at other sites. In the end, the point of all messages is the advancement of a unified Medco exhibiting a desired corporate culture.


Message Distribution – Head Office Workscape

Legend Key

1

Workscape Art

1

Workscape Art

2

Artful Pattern Screens

3

Stairwell Art

4

Pantry Graphics

5

Copy Room Graphics

6

Conference Room Murals

7

Column and Elevator Patterning

8

Restroom Graphics

9

Mobile Wall Graphics

Artful Pattern Screens on Benching

Artful Pattern Screens on Benching

10

2

10

Artful Pattern Screens 1 CONFERENCE

COLLAB RM

COLLAB RM

PTR

PTR

COLLAB RM

PTR

PTR?

BENCHING

PTR

OFFICE

COLLAB RM

COLLAB RM

OFFICE

COLLAB RM

RECYCLE

COLLAB RM

TRASH

COLLAB RM

OFFICE

Mobile Wall Graphics

8

Restroom Graphics

7

Column and Elevator Patterning

BENCHING

PTR

OFFICE

OFFICE SHRED PLOTTER

SHRED

COPY RM

9

SCRUM AREA

STORAGE

WC 5740

COLLAB

NEW IDF CLOS TR F2-2

CDS F.E.

BENCHING

BENCHING

TRASH RECYCLE CDS

OFFICE

SCRUM AREA

CDS RECYCLE F.E. TRASH LOW OPEN SHELVS BULLETIN

BULLETIN

COLLAB RM

F.E.

WHITEBOARD/TACKBOARD

SCRUM AREA

WHITEBOARD/TACKBOARD

PTR

COLLAB RM

COLLAB RM

WHITEBOARD/TACKBOARD

OFFICE

SCRUM AREA

BENCHING

WC 5740

RECYCLE TRASH

STORAGE

BULLETIN LOW OPEN SHELVS

CDS F.E.

WHITEBOARD/TACKBOARD

WC 5740

COPY RM

STORAGE

BULLETIN LOW OPEN SHELVS PTR?

COPY/PTR

EXTG IDF CLOS F.E.

TR F2-1

THIS AREA TO BE PRICED SEPARATELY

STORAGE

JANITOR

SCRUM AREA

ELEC CLOSET

WHITEBOARD/TACKBOARD

DW

REF PANTRY

COFFEE

DW

REF COFFEE

PTR TRASH

TRASH

1 EWC

COLLAB RM

F.E.

STORAGE

EWC

COLLAB RM

FIRESTAIR

MICRO COMP TRASH PLAS METAL RECYCLE

RECYCLE

STORAGE

METAL PLAS TRASH COMP

MICRO

WOMEN'S ROOM

OUTGOING MAIL

PTR

UP

JANITOR

PTR

MAIL SLOTS

MAIL SLOTS

MAIL SLOTS

F.E.

SCRUM AREA

PTR

OUTGOING MAIL

EFA

F.E.

PTR

PTR

COLLAB RM

DN

BENCHING

COLLAB RM

ELECTRIC CLOSET

BENCHING

WHITEBOARD/TACKBOARD

WOMEN'S ROOM

COLLAB RM PANTRY

MEN'S ROOM

3

Stairwell Art

4

Pantry Graphics

MEN'S ROOM

5

Copy Room Graphics

6

Conference Room Murals


Workscape Art A FAMILIAR PATTERN IS PANELIZED Along the entry hallway, this panelized pattern displays the “People of Medco” and their dedication to making lives better through personalized medicine. Colored film applied to first surface of 1/4” white acrylic panel with rounded (lower right) corner

Conference rooms have similar displays, some of which focus on the “Art of Engineering”.

White “ ” to be die cut from colored film

Artwork printed directly on first surface of 1/4” white acrylic panel

Artwork Detail

50’-0"

EQ

EQ

EQ

To match Pantone Process Cyan (100%)

7’ 0"

To match Pantone 431 (100%)

Elevation

To match Pantone 2728 (100%)

Expansion joint

To match Pantone Process Cyan (40%)


Conference Room Murals

Enlarged Panels

Credenza height

Elevation

Elevation


Column + Elevator Patterning COMMON AREA PATTERNING Monochromatic “Vanguard pattern� is used to enhance columns in high traffic common areas and elevator entrances on all floors.

Medco Vanguard pattern printed on metal column wrap. Etched outline pattern on top wraps around column; Etching varies in line thickness

Installed Detail

Installed Display

Applied vinyl pattern

Not all columns feature pattern

Elevation

Elevation


Stairwell Art ENHANCING VERTICAL CIRCULATION Patterned wallpaper visually invigorates the stairwells while subtly color coding floor levels.

f

Doors painted to match Pantone 427 (Light Gray)

Background color transitions per floor level; Uses combinations of Medco brand colors; Medco Vanguard pattern atop; Printed on vinyl wall covering

Building letter and floor level to be painted acrylic applied atop mural and color coded by level

Photo Sketch

Side Wall –Elevation

f

2

f

1

Entry Wall –Elevation

3


Artful Pattern Screens GRAPHIC SEPARATION Vibrant translucent graphics applied to a glass wall provide artful privacy for the workstations beyond.

Installed Display

Printed graphics applied to first and second surfaces of glass wall to add visual depth and interest

Partial Elevation

Graphics to allow for light transmission and limited visibility to opposite side while retaining desired privacy


Artful Pattern Screens VIBRANT PRIVACY CONTROLS Similar graphics were also utilized in other areas to form spatial dividers.

Installed Display

Installed Display

Artwork printed on fabric and suspended by a metal frame forms a portable wall system

Multiple panels can be used seamlessly as required by desking layouts Artwork printed on translucent vinyl and applied to second surface of the glass. The graphic divider has full value color at bottom and fades to clear at the top

Elevation

Desking Partition


Copy Room + Pantry Graphics PANTRY + COPY ROOMS Brightly colored markers immediately identify key areas in the pantry and copy rooms.

3"

Installed Display

1’ 3"

1’ 3"

Applied printed vinyl with color coded recycling / trash information

Elevation

1’ 3"

Installed Display

1’ 3"

1’ 3"


Restroom Makeovers RESTROOMS The branding palette is even extended into the restroom area with color coding by level.

Installed Display

Medco pattern used to indicate restrooms; Color coded per floor level; Cut vinyl

Men’s restroom entry

Elevation

Storage room

Door to stairwell painted to match Pantone 427 (Light Gray)

Stair sign, fire pull and anti-bacterial dispenser in this area

Mimic graphics inside of stairwell; Printed on vinyl wall covering that will wrap both corners and return in to wall near restroom entry doors

Vinyl to match Gray PMS 431 C

Women’s restroom entry

Artwork Details

Vinyl to match Cyan PMS Process Cyan C


H O K V I S U A L C O M M U N I C AT I O N S IDENTITY PL ANNING MEDIA DESIGN BRANDED ENVIRONMENTS

HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product. Our client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.

PL ACEMAKING STRATEGIES WAYFINDING SYSTEMS

3200 SOUTHWEST FWY | SUITE 900 | HOUSTON | TEXAS | 77027 | USA

+1 713 407 7700 | hok.com


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