N AV I G AT I N G N E T W O R K E D C O M P E T E N C I E S a n E X EC U T I V E B R I E F I N G C E N T E R A N D T EC H N O L O GY S H O W C A S E
BIL L ERICA | M ASSACHUSE T TS | USA
How the World Shares Ideas
This state of the art facility was built around the client’s brand attributes and visualized their market position statement: “How the World Shares Ideas” by employing extensive use of digital output for custom created murals printed to various media. Also integrated into the thematic is use of fabric, furniture, and finishes, which were used to position the marketing messages of global and creative. The four meeting rooms were named “How”, “World”, “Shares”, and “Ideas” with the “Shares” room appropriately sub-dividable. One wall in each room displays a custom mural. Photoshopped output was used on fabric banners, laminated tabletops, and as glass vision screens. Monitor displays and media content were balanced with traditional graphics such as 3D letters on custom furniture. 2
how @ now . wow
3
Display Graphics 1
Welcome Desk Legends
16 "Ideas" Wall Mural
2 Lobby Announcer Blade
17
3 Entry Announcer Blade
18 Touchdown Door
4 Coat Room Door Codes
19 Touchdown Glass Screen
5
20 Green Room Quote Wall
Facility Map Blade
6 Help Desk Logo Display
21
7
22 Lab Chair Upholstery Logo
Help Desk Legends
23 Lab Chair Slip Covers
9 sofa.dot
24 Table Mannerisms
10 World Wide Walk
25 Infonauts Entrance
11 WWWalk Storefront Glass
26 Technology Inside
12 Briefing Room Door
27 Washroom Windows
13 "How" Wall Mural
#
Construction Notice Cart
14 "World" Wall Mural
#
Construction Barricade Mural
15 "Shares" Wall Mural
24
17
17
17
16 14
12
26
4
Web Speed Clock Display
8 Ping Point Blades
21
20
Function Room Door
11
24
10
23
15
15
12
12
22 8
6
27 10
5
23
23
4
18
19
25
18
12
3 4
26
9 13
2 1
4
25
8 7
27
12
Sign Location: 1
Welcome Desk Legends
Description: 3/16" thick cutout stainless steel letterforms to be pin mounted to existing curved desk wood surface. Letters shall have a satin stainless steel finish on the faces and returns with a protective finish. Installation to be free of damage to existing desk and exposed glue or fasteners. Graphic designer will provide digital artwork used to compose this page. Translations supplied as EPS file format where non-Roman alphabets are used. Confirm location of legends on final desk design prior to installation.
Welcome Desk Legends Artwork Scale: 3/4" = 1'-0"
Quantity: 1 set of legends as shown
5"
10.5"
4'
10.5"
8.5" 2"
Briefing center lobby presents global thinking straight away in translations, which include 8-bit ASCI code for “Hi�.
Welcome Desk Elevation Detail Scale: 1/2" = 1'-0"
5
Sign Location: 2
Lobby Announcer Blade Description: Sign Panels to be fabricated from .250" thick aliminum painted white with applied vinyl and 3/8" thick acrylic graphics. Nortel Networks logo to be painted PMS 301 Blue and all other copy shall be grey.
Welcome to
Welcome to
Vinyl cut legends applied directly to sign face panel 3/8" acrylic letterforms
Executive Briefing Center
Executive Briefing Center
The Nortel "logomark" heraldry shall be frabricated from .250 aluminum and shall be painted PMS 301 Blue. 3/8" acrylic letterforms 3/8" acrylic arrow
Rules About Badges, Cameras and Confidentiality
Rules About Badges, Cameras and Confidentiality
This text needs content and
This text needs content and coaching from Nortel Networks Executive Briefing Center
Staff.
Staff.
Vinyl cut legends applied directly to sign face panel
Quantity: 1 1" dia. T6 aluminum rod for heraldry support - polished bright 6" dia. x 3/8" thick aluminum cap polished bright
5'-0"
.187" sheet for interior, .25� for exterior aluminum Blade signface with Applied Graphics 2-1/2" for interior, 3" for exterior aluminum post with clear anodized brushed finish
Typical Copy Layout Scale: 3/4" =1'-0"
Fabricated T6 aluminum rod Blade clamp
6
Typical Elevation Scale: 3/4" =1'-0"
Profile Scale: 3/4" =1'-0"
1'-10"
2'-0"
1/2" thick aluminum base plate welded to post and attached with concrete expansion anchors - with aluminum escutcheon
7'-3/8" Overall height
coaching from Nortel Networks Executive Briefing Center
Support posts to be 2 1/2" diameter aluminum tubes with an anodized vertical brushed finish. The fabricated aluminum escutcheon shall also have an anodized brushed finish and shall conceal the mounting plate and anchor bolts.
Sign Location: 3
Entry Announcer Blade
Typical Copy Layout Scale: 3/4" =1'-0" Vinyl cut legends PMS 424 3/8" acrylic letterforms PMS 301
20" plasma screen
3/8" acrylic letterforms PMS 424
Description: Sign Panels to be fabricated from .250" thick aluminum painted white with 3/8" thick acrylic graphics painted grey (PMS 424). Support posts to be 2 1/2" diameter aluminum tubes with an anodized vertical brushed finish. The fabricated aluminum escutcheon shall also have an anodized brushed finish and shall conceal the mounting plate and anchor bolts. AV connection by others; coordinate wiring through sign post to display location with AV contractor. AV screen purchase included in facility budget (i.e. not in sign fabricators cost). Coordinate delivery of AV screen to your location for installation of screen with blade in your shop. Counter the weight of the AV screen in the structure of the sign support. Installation of the floor-to-ceiling pole can be bolt anchored at floor and pierce ceiling finish and secured to structure above ceiling. Exposed wiring exiting the pole at screen connection should be minimal and concealed if possible.
Screen recessed to flush face with sign blade AV connection; coordinate with AV contractor AV screen purchase is included in facility budget
Elevation at EBC Entrance - Room 101 Scale: 3/8" = 1'-0"
7
Sign Location: 5
Facility Map Blade
Typical Copy Layout Scale: 3/4" =1'-0"
Executive Briefing Center
3/8" thick acrylic letterforms 3/8" thick acrylic disc with computer cable locator
EBC facility map is digital color output under acrylic face with metal retainer
Please take one
Regional Maps Please take one
8
Elevation at EBC Exit - Room 102 Scale: 3/8" = 1'-0"
Support posts to be 2 1/2" diameter aluminum tubes with an anodized vertical brushed finish. The fabricated aluminum escutcheon shall also have an anodized brushed finish and shall conceal the mounting plate and anchor bolts. Graphic designer will supply digital files for facility map art. Clear acrylic holder below map easily accepts 81/2" x 11" inserts up to 1/2 inch in thickness. "You are here" emblem floats on shim slightly above surface of sign blade. Arcing metal cable extends from emblem to location point on acrylic face of map. Pierce sign face and secure cable through back of sign blade at both ends of the cable. Quantity: 1
Regional Maps
Executive Briefing Center
Description: Sign Panels to be fabricated from .250" thick aluminum painted white with 3/8" thick acrylic painted grey and grey vinyl graphics .
Clear acrylic map holder for paper maps to airport and local hotels
Sign Location: 25
infonauts only
Infonauts Entrance Description: Graphic designer to provide art files for digital color output to translucent 3M adhesive back substrate. Art files consist of distinct left and right locations as shown in illustration. Individual letter forms comprising legend "infonauts only" is computer cut from 3M color vinyl applied to corridor face of glass. Graphic band is applied to room side of glass to appear right reading from corridor. Band installed edge-to-edge across glazed opening including butt joint for occasion of door opening.
Detail of Art
Graphic on room side of glass
Quantity specific artwork tailored to 2 locations
Letters on corridor side of glass
infonauts only
Technology Gallery Doors Elevation Scale: 3/8"=1'-0"
9
Sign Location: 7
Help Desk Legends Description: 3/16" thick cutout stainless steel letterforms to be pin mounted to existing curved desk metal surface. Letters shall have a satin stainless steel finish on the faces and returns with a protective finish. Installation to be free of damage to existing desk and exposed glue or fasteners. Confirm location of legends on final desk design prior to installation. Quantity: 1 set of legends as shown.
Help Desk Legends Artwork Scale: 3/4" = 1'-0"
“Help Desk” within the conference center is the center’s concierge station.
39.375"
121.5"
10
Help Desk Elevation Detail Not to Scale
solid metal panels
Sign Location: 6
Help Desk Logo Display Description: 3" Deep Fabricated stainless steel logo letterforms to be pin mounted to existing curved wall surface that is to be painted Nortel blue PMS 301. Letters shall have a satin stainless steel finish on the faces and returns. Install letters on glass wall in such a way as to minimize exposed fasteners and hardware. As the installation of each letter takes place at faceted glass wall, fabrication may use channel letters to reduce weight if desired. Exact replication of client logo required. Graphic designer will provide digital artwork of Nortel Networks logo. Longitude and latitude legend is applied to glass surface as 3M colorless frosted vinyl similar to sign vocabulary used elsewhere on the project. Quantity: 1 EQ
2" 2"
EQ
7"
EQ
Outline of AV installation by others
2"
7'-6"
EQ
Help Desk Logo Display Detail Scale: 3/4" = 1'-0"
4'-0"
2"
Outline of desk installation by others
Billerica Longitude and Latitude Numbers Scale: 11/2" = 1'-0"
Elevation at Help Desk Scale: 3/8" = 1'-0"
11
Sign Location: 19
Touchdown Glass Screen Description: Digital photographic art printed on 3M transparent vinyl (using Lambda technology) applied to the room-side of glass. Graphic designer will provide digital artwork. Vendor responsible for dividing artwork into panels. Vendor to provide digital output samples for review.
Detail of Digital Output
Quantity: 1 - room-side artwork
3'-0"
12
Touchdown Elevation Not to Scale
10'-3" 3 equal panels
3'-0"
10.5"
10"
Sign Location: 8
Ping Point Blades Leading Edge
Back End
Description: Digital photographic art printed using Lambda technology on opaque paper. Each piece of output is laminated to light-weight substrate. Output is protected with a clear matte finish laminate. All edges to the panels are clean and crisp. Quantity: 10 - blades, same artwork on both sides
5'-1"
Vendor to provide digital output samples for review by HOK Viscomm.
Detail of Output
13
Sign Location: 20
Green Room Quote Wall 11'-2"
Description: Computer-cut 3M vinyl graphics applied directly to paint finish wall surface. Graphic designer will provide digital files used to create this page and all required fonts. Sign fabricator to submit 3M vinyl samples in colors closest approximating colors found in digital artwork for approval. Note large line art quote marks behind legends and can be screen printed applique to wall prior to installation of vinyl legends. Quantity: 1 location PMS 354 PMS 5615 PMS 876 Process Black PMS 249
9'-6"
“Green Room� for presenters prep is both green and theatrical. Pithy quote wall depicts wordplay with highlighted link-thinking.
PMS 267 PMS 301 PMS 5807 PMS Warm Gray 7
Color of existing wall
14
Quote Wall Mural Scale: 1/2"=1'-0"
Sign Location: 17
Function Room Doors
4"
1/4" base/mounting plate
Description: 3D ‘Function Key’ fabricated/sculpted from HD sign foam, painted to match PMS 555. 3D sculpted key to have smooth finish and paint to be free of orange peel texture.
1"
Legends are either screen printed 10% black or cut out of 3M Matte 10% Black vinyl, applied to face of ‘Function Key’, as shown in the design drawing.
1 1/8" 11/8"
4"
13/4"
11/16"
‘Function Key’ fabricated or sculpted from HD sign foam
Legend either screen printed or vinyl applied 10% black
‘Function Key’ to have a 1/4" base/mounting plate painted black. Base/mounting plate steps in 1/2" from all outer edge of ‘Function Key’ so that it appears to be floating off the door surface. ‘Function Key’ to be secure to door surface with foam tape and silicone glue as required.
1/4" base/ mounting plate
Quantity: 3 - doors location 45: F1 location 46: F2 location 47: F3
5'
Legends:
Mounting Locations Not to Scale
15
Sign Location: 18
Touchdown Door Signals
4"
1/4" base/mounting plate
Legends:
1"
Legend is either screen printed 10% black or cut out of 3M Matte 10% Black vinyl, applied to face of ‘Key’, as shown in the design drawing.
11/16"
1 1/8"
13/4"
‘Key’ fabricated or sculpted from HD sign foam
Legend either screen printed or vinyl applied 10% black
5'
11/8"
4"
16
Touchdown Elevation Not to Scale
Description: 3D ‘Key’ fabricated/sculpted from HD sign foam, painted to match PMS 483. 3D sculpted key to have smooth finish and paint to be free of orange peel texture.
1/4" base/ mounting plate
‘Key’ to have a 1/4" base/mounting plate painted black. Base/mounting plate steps in 1/2" from all outer edge of ‘Key’ so that it appears to be floating off the glass surface. ‘Key’ to be secure to glass surface with foam tape and silicone glue as required. "Esc" key mounted on the lobby-side of door and a matching key on room-side of door with word "Return" Quantity: 2 - doors with 2 'keys' on each door.
Sign Location: 12
Briefing Room Doors
4"
1/4" base/mounting plate
Legends:
1"
Legends are either screen printed 10% black or cut out of 3M Matte 10% Black vinyl, applied to face of ‘Key’, as shown in the design drawing.
1 1/8 "
4"
13/4"
11/16"
11/8"
Description: 3D ‘Key’ fabricated/sculpted from HD sign foam, painted to match PMS 295. 3D sculpted key to have smooth finish and paint to be free of orange peel texture.
‘Key’ fabricated or sculpted from HD sign foam
Legend either screen printed or vinyl applied 10% black
1/4" base/ mounting plate
‘Key’ to have a 1/4" base/mounting plate painted black. Base/mounting plate steps in 1/2" from all outer edge of ‘Key’ so that it appears to be floating off the door surface. ‘Key’ to be secure to door surface with foam tape and silicone glue as required. Quantity: 5 - doors
5'
location 40: Ctrl location 41: Home location 42: Alt A location 43: Alt B location 44: Shift
Mounting Locations Scale: Not to Scale
17
Sign Location: 11
WWWalk Storefront Glass Description: Digital photographic art printed on 3M transparent vinyl (using Lambda technology) applied to the room-side of glass. Frosted-vinyl artwork applied to the corridor-side of glass. Vendor responsible for dividing artwork into panels. Graphic designer will provide digital artwork. Vendor to provide digital output samples for review.
Digital output on back of glass and frosted vinyl on front, evoking optical wavelengths, data streams, with 1’s and 0’s serving also as input / output (I/O) abbreviations.
Function Rooms and Briefing Room Typ.
Dinning Room Typ. 39.167"
31"
5"
2" Typ.
39.357"
2" Typ.
5" 31"
12"
94"
18
Theatre Displays
Provide the world with a best yet understanding of the high speed internet.
“At the Pegasus project, we are funneling our energies here…”
Web Space Access
Core
Internet
Backbone
Spectrum Selling Stage
Use a visual device that allows for “internet wayfinding”. Display project’s contributions to fellow employees...
I Want the Internet to be … Understandable!
Data Center
Access
Core
Internet
Description The theatre display consists of 32 flat screen monitors displayed in a 2 high by 16 wide array. The curved wall presentation fills the peripheral vision of the theatre audience. The content display presents the Internet as a continuum of players, products, markets, and opportunities. In what can truly be described as a “big picture” presentation, the overall selling spectrum sets the stage for both context and focus on finite audience interest. The immersive nature of the spectrum presentation also reinforces the overall capabilities of the enterprise and creates opportunities for client education and expansion of sales possibilities.
Web Space Backbone
Data Center
Project Space
“How the World Shares Ideas”
“How the World Shares Ideas”
Use the “internet wayfinding” diagram as the visual learning resource that creates broadened understanding.
Project Pitch: Here’s Our Brandwagon - Hop On A You-Are-Here locating device for people and projects. A visual depiction that, by it’s simplicity can be adopted as a baseline for all team’s explaining their efforts and their project purpose.
Use a visual device that allows for “internet wayfinding”. Display scale-able end-to-end opportunity to recruits...
Use a visual device that allows for “internet wayfinding”. Display scale-able end-to-end solutions to customers... Today’s proposal to Client Name
Your Year One @ NN
Access
Core
Internet
Backbone
Data Center
Access
Internet
Core
Backbone
Data Center
Your Year 2-3 Your Year 5-8 NN Product # 6377201
Your Year 10-12 NN
Visitor
Recruit: Oh, I see here’s where I would fit in at Nortel Networks...
NN Recruiter: Yes, and here’s how you might leverage your learnings @ Nortel Networks over time to optimize your career and marketability
NN Product # 1703049
NN
Visitor
Customer: So there’s how your NN offering fits into my enterprise...
NN Seller: Yes, and here’s our entire NN offering made visible to you...
Recruiting Pitch: Incubate Here - Fertile Grounds Work with NN and have access to end-to-end opportunity through exposure to entire internet technology spectrum. Develop the knowledge and skill sets that will increase your individual market value.
Sales Pitch: We Can Provision It All - Today’s Need and Tomorrow’s Use visual depiction of internet to help visitors understand Nortel Networks entire offering.
Use a visual device that allows for “internet wayfinding”. Make the technologies we offer visible...
Use a visual device that allows for “internet wayfinding”. Make our offerings to marketplace visible...
Use a visual device that allows for “internet wayfinding”. Make the enterprise strategy visible...
Across the same scaled visual tool overlay the technologies we offer the customer:
Across the same scaled visualization tool overlay the market offering across the webspace spectrum
Across the same scaled visualization tool, illustrate the strategy behind aquisitions and their acquired capability
Web Space Access
Wireless Internet
Core
Backbone
Product Space
Web Space Data Center
Access
Wireless Internet
Core
Backbone
Access
Wireless Internet
Optical Internet
Optical Internet
Internet Telephony
Internet Telephony
Internet Telephony
Give both the presentation, and the product, context. Use the internet wayfinding diagram to show the presentation’s connection to the pricebook.
NN Presenter: We’re here today to discuss our capabilities matched to your specific need
The “internet wayfinding” diagram allows for techno drill down (just like web).
Capability Space
Core
Optical Internet
NN Presenter: We’re here today to discuss your purchase of our know how within this product space
Make the future visible... Web Space
Web Space
Sales Space
Data Center
Use a visual device that allows for “internet wayfinding”.
NN Presenter: New Acquisition So you see what a key acquisition this has been…
Backbone
Data Center
Access
Wireless Internet
Core
Backbone
Opportunity Space
Data Center
Optical Internet Internet Telephony
Financial Analyst: Oh, so that’s where your recent acquisition fits in
The “internet wayfinding” diagram also allows us to make the gaps visible to ourselves, internally.
Customer: So where do you see the opportunities in the future?
NN Presenter: We believe this space on the web has the best future...
Across the same scaled visualization tool: Promote the systems, protocols, and markets that benefit a customer’s future (and a Nortel Networks future).
19
Sign Location: 10
35"
World Wide Walk Display
PMS 287
Description: Latitude and longitude legends are computer cut 3M frosted vinyl applied to surface of glass panels in locations shown. Legends are configured and located to successfully avoid reveals in glass wall. Wave pattern representing oceans are 3/8 inch thick stainless steel cutouts with satin finish on face and returns. Adhere to glass in way that conceals fasteners or glue. Also of similar stainless steel finish is the 8pointed star shape which is adhered to glass wall surface at relative latitude and longitude location for Boston. Latitude wall markers consist of 5 stainless steel numerals (90°, 45°, 0°, 45°, 90°) with degree marks, of similar stainless steel finish to other products, mounted flush to dry wall surface at locations indicated.
35 45N 139 45E
PMS 314 PMS 313 30"
Quantity of vinyl coordinate legends is 18 total Quantity for stainless steel wave pattern is 5 sets total Quantity for 8-point star is 1 total Quantity for wall-mounted latitude markers is 4 sets total
35 45N 139 45E
Worldwide Walk: Corridor outside circular theatre space displays monitors with links to URL’s from around the world. Monitors mounting height relative to a virtual mid-wall equator.
AV installation by others
8 pointed stainless steel star Longitude & latitude numbers
stainless steel wave pattern
Monitor displays
90°
45°
Oregon
44 0N 126 0W
51 30N 0 5W
Long B. 0°
33 46N 118 12W
Grand C.
40 45N 74 0W 36 3N 112 9W
5 30N 62 40W
Guate.
Angel F.
15 40N 90 30W
Easter Is. 45°
90°
20
1/2 of the World Wide Walk Elevation NTS
27 6S 109 21W
New York
London 37 10N 3 35W
Spain
Paris
48 50N 2 20E
Note: Continued on page 15
PMS 301 Nortel blue
World Wide Walk Display Location
Pacific Undersea Volcano
20"
33 46N 118 12W
Long Beach, California
20"
36 3N 112 9W
Grand Canyon, Arizona
20"
90 0S 0 0E
Mayan Ruins, Guatemala
20"
Easter Island
5 30N 62 40W
Venice, Italy
20"
Tombouctou, Mali
15"
Antarctica
20"
55 45N 37 35E
Moscow, Russia
25"
20"
18 55S 47 31E
Antananarivo, Madagascar
15"
Angel Falls, Venezuela
20"
28 5N 86 58E
Mount Everest, Tibet
20"
40 45N 74 0W
New York, New York
25"
52 18N 104 20E
Irkutsk, Siberia
20"
51 30N 0 5W
London, England
25"
22 11N 114 14E
Hong Kong, China
15"
37 10N 3 35W
Granada, Spain
15"
35 45N 139 45E
Tokyo, Japan
25"
48 50N 2 20E
Paris, France
25"
36 52S 174 46E
Auckland, New Zealand
15"
27 6S 109 21W
Note: Continued on page 14
Monitor
Location Site Name
44 0N 126 0W
15 40N 90 30W
EBC longitude & latitude numbers
Monitor
Site Name
45 27N 12 20E 16 50N 3 0W
AV installation by others
Stainless steel wave pattern
Monitor displays
90°
Venice
55 45N 37 35E
45 27N 12 20E
Mali
1/2 of the World Wide Walk Elevation Not To Scale
Moscow
Irkutsk 28 5N 86 58E
16 50N 3 0W
18 55S 47 31E
Mt. Ever.
45°
52 18N 104 20E 22 11N 114 14E
H.K.
35 45N 139 45E
Tokyo 0°
Antan. 90 0S 0 0E
36 52S 174 46E
Auck.
45°
Antarct. 90°
21
Sign Location: 13
"How" Wall Mural Description: Mural is full color seamless digital outpu, (using Lambda or Lightjet technology, mounted to hard substrate with continuously finished edges. Output is protected with a clear matte finish laminate. Vendor to provide digital output samples for review by HOK Viscomm. Quantity: 1
144"
Plan View Scale: 3/8" = 1'-0"
40"
22
Briefing Room Wall Mural Elevation Scale: 3/8" = 1'-0"
Sign Location: 15
"Shares" Wall Murals Description: This installation consists of 2 rectangular murals. Each mural is color digital output laminated to an undulating subsurface which has a continuous finished edge. The subsurface mimics increasing amplitude across the face of the mural presenting a longer undulating wavelength at the left end and a much shorter undulating wavelength at the right end. The mural is mounted to a backing plate which sits visibly inboard from all four edges of the mural. The backing plate is mounted directly to the wall surface.The digital output should be presented in a seamless fashion across each of the murals. The face of each is protected in a clear matte finish laminate. Quantity: 2 murals create a single installation
2'-6"
Plan View of Mural's Undulation
11'-3"
Briefing Room Wall Murals Elevation Scale: 1/4" = 1'-0"
11'-3"
23
Sign Location: 14 Urban Legends:
"World" Wall Mural
2"
“World� Conference Room includes round table, circular pattern carpet, and time zones mural.
Description: The clock wall mural presents seven graphic panels in 2 planes. The base graphic is mounted directly to the wall surface and appears as one continuous rectangle. Vertical seams necessary for the digital output are hidden by the six timezone elements floating in the front plane. The timezone elements are irregular cut rectangles floating off the wall on hardware that is concealed in tubular stainless steel casings. Each of these six panels also has digital color output laminated to the surface in a seamless way.
World city locations are wired together; humanistic base art illustrates global ethnicity overlaid by network art.
All digital output is protected with a clear matte laminate. All edges to the panels are clean, crisp and paint finished.
16'-0"
Wall Mural Plan
Six timezone clocks will be provided to the sign fabricator. They are electrical and will require wiring from the back surface of the panels. Wiring to the rear of the mural wall will be provided by others. Fabricator to coordinate with AV contractor to receive clock shipment at their location. Clocks to mount as close to flush as possible with graphic panel.
Stainless steel letters
Quantity: 1 .... ....
...
.... ....
...
.... ....
... .... . . .
..
.... ....
.... ....
...
..
...
... .... . . .
... .... . . .
..
.... ....
... . . . .. . ..
3D letters on continuous copper rod
... .... . . .
7'-6"
..
...
... .... . . .
...
..
Wall Mural Elevation Scale: not to scale
..
.... .... .
.... .... .
.... .... .
.... .... .
8'-4"
... . . . .. . ..
... .... . . .
..
..
... . . . .. . ..
..
..
..
... . . . .. . ..
..
..
..
... . . . .. . ..
.... .... .
.... .... .
24
..
..
... . . . .. . ..
..
..
Seamed panels behind
Sign Location: 16
"Ideas" Wall Mural Art mural is presented in an on-screen floating windows motif, evoking ideas of global, optical, hardware, light, and transmission.
Wall Mural Plan
16'-4"
Description: This wall mural consists of six rectangular surfaces in 3 planes. The planes appear to float atop one another with minimal visibility to their fasteners. Largest base plate is mounted directly on the wall but appears floating on a concealed shim. All other components use mounting hardware concealed in tubular stainless steel casings. Each component has 3 square corners and one radius corner always in the lower right. All six elements have a surface-mounted color output (each a unique art file). Each piece of output is laminated to light-weight substrate with a paint finish edge. The face of each is protected in a clear matte finish laminate. Graphic designer will provide fabricator with all digital art files. Fabricator will provide graphic designer with sample output to insure integrity of resolution and art.
9'-6"
Quantity: 6 panels
Wall Mural Elevation Scale: 3/8" = 1'-0"
25
Sign Location: 9
PMS 410
Backrest Seating
PMS 4515
PMS 5497
sofa.dot Description: Furniture product manufactured by Herman Miller company to receive custom embroidered upholstery. Cost of furniture product is incurred by others. Specified fabric to upholster the product is incurred by others. Sign fabricator to coordinate with Herman Miller company to receive the fabric, coordinate embroidery of six legends and deliver embroidered fabric back to Herman Miller for upholstery of product at their site. Shipping and installation of final furniture product will be by others. Embroidery samples to be provided to graphic designer for approval. Samples will illustrate each actual legend, full-size, in thread color to match as close as possible the suggested pantone color. Sample embroidery can depict all six legends ganged on one swatch. Graphic designer will provide font used to create artwork. Quantity: 1
PMS 478
PMS 535
PMS 5415 26
Sign Location: 24
Table Mannerisms Description: Sign fabricator to provide eleven 36” by 36” tabletops (as well as four 30” by 36” tabletops) with radiused corners and rubber bullnose trim similar to product shown in photographs. The imagery for each individual tabletop is shown in the 11 illustrations on this page. Fabrication is a digital color plot from files supplied by graphic designer that is then face-mounted to clear laminate and adhered to high-quality tabletop substrate. Tabletops are to be delivered to project site where sign fabricator will mount them to 15 table bases previously supplied by others. Supply graphic designer with sample of fabrication process using digital files to insure integrity of resolution and art. Also provide samples of table edging product in addition to shop drawings. Quantity: 11 separate art files as 36” by 36” tabletops.
Tabletop Layouts
27
Sign Location: 22
Lab Chair Upholstery Logos Description: Logo art embroidered onto chair fabric. Furniture product manufactured by ICF Group to receive custom embroidered upholstery. Cost of furniture product is incurred by others. Specified fabric to upholster the product is incurred by others. Sign fabricator to coordinate with Loretta Fulvio (HOK) to receive the fabric, coordinate embroidery of logo art and deliver embroidered fabric back to furniture dealership for upholstery of product at their site.
Detail of Embroidery Art
Shipping and installation of final furniture product will be by others. Embroidery samples to be provided to graphic designer for approval. Samples will illustrate each actual legend, full-size, in thread color to match as close as possible the suggested pantone color. Graphic designer will provide art and fonts used to create artwork. Furniture dealership to be responsible for coordinating embroidered graphics. 4" shown here actual size
28
Quantity: 1
Sign Location: 23
Lab Coat Slip Covers
Detail of Embroidery Art
Description: Sign fabricator to create slipcover for existing chair product. Slipcover is intended to emulate lab coat complete with collar, vest pocket, buttons, and flap pockets similar to illustration shown. Coordinate with manufacturer of furniture product to succeed in successful size and fit of slipcover. White slipcover material should be highest quality, highest durability fabric suitable for application and receives 3M Scotchgard stain preventive treatment. Each slipcover also receives embroidered legend shown in illustration.
3.5" shown here actual size
Similar to other embroidery products, submit for graphic designer approval.
Top View
Quantity: 3
Thin snap buttons
Front View
Optional Pens and Plastic Pocket Protector
Side View
Side View
Back View
Functional Side Pockets
29
Sign Location: 26 Applied 3M Scotch-print graphic image out put digitally onto heavy duty vinyl
Plastic laminate peel back material to match door finish. “Wrap-back” face material to reveal “internal electronics” image. Securely attach pointed area to door face. Door Face
Technology Inside Signal Description: The Equipment Room Entry graphic shall be a combination of plastic laminate "peel-back" material and 3M Scotchprint vinyl graphics with printed images of electronic circuitry. This graphic shall give the impression that the door surface has been peeled back to reveal the electronics contained within this room. See photograph for desired look and feel of finished installation. Graphic designer to provide fabricator with art file of circuit boards. Quantity: 2
Elevation
Detail of Art at East Door
30
Detail of Art at West Door
Sign Location: 4
Coat Room Door Codes
Ethernet cable formed into coat-hanger "hook" and attached from behind triangle shape.
Description: Digital output using Lambda applied to 1/2" thick mdf painted matte black. Output is protected with a clear matte finish laminate. Slotted to insert cable
Quantity: 3 "Coat Hanger" graphics
13"
5'
Color Coded ‘Coat Wire Networks�
Mounting Locations Not to Scale
31
Sign Location: 21
Web Speed Clock Display Description: Working electrical clock and dimensional legend secured to wall surface.
Plan View of Display
1.5"
Legends consist of stainless steel letter forms (satin finish on face and returns), with visually distinct spacing changes, threaded onto copper rod. Letters are fixed in position on the rod. Last two letters "e" and "d" in legend "speed" are actually collided and cut from one piece of metal. Visually it appears that the rod is continuous and goes behind clock face. Clock face is full-color digital output (using Lambda technology) behind clear laminate mounted to 1" thick MDF painted matte black. Trimming digital output should leave a .25" blue border around the clock.
Elevation of Display Web Speed clock depicts acceleration of time in the commerce of new technologies. Custom face and accelerating, wired-together, 3D legend support clock; hands move at 3X speed.
Electrically driven clock mechanism is offset to far right of face as shown in illustration.
11"
Gearing of clock drive has been purposefully manipulated to rotate at 15x speed. Configure electrical connection from clock to existing wall-plate by fabricator in such a way as to conceal wall-plate in its entirety. Clock is removable from wall in simple ability to unplug from wall outlet. Quantity: 1
32
8"
Sign Location: 27
Restroom Windows Description: Each washroom to receive "screen-capture" pictorial sign centered on corridor face of door and mated with narrative sign mounted in identical position on room face of door. Similar at both mens and womens washrooms. The sign consists of raised textural frame complete with dimensional articulation that mimics the embossing and debossing found in window-based computer operating systems. In deepest recess are the flat bitmapped blue and pink imagery of man and woman. Atop that flat image is a 3D cursor arrow centered as shown atop the white shadow found in the base art. The narrative message on the opposite face of door appears in a similar way without the 3D cursor. Each sign mounts on shim that allows it to appear to float off of door surface.
6.25"
Chip: Exterior Sign @ Men’s Room
Bitsy: Exterior Sign @ Women’s Room
To: John Re: washroom maintenance Cc: Mike; Dave; Craig; Hal
To: Jane Re: washroom maintenance Cc: Lori; Cheryl, Naomi, Laura
We want to make sure that the visitors to the Briefing Center know to ask for anything they need. Maybe put a sign in the restroom that says “just ask the staff”.
We want to make sure that the visitors to the Briefing Center know to ask for anything they need. Maybe put a sign in the restroom that says “just ask the staff”.
What do you think?
What do you think?
Jane
John
Message Sign @ Interior Door of Men’s Room
Message Sign @ Interior Door of Women’s Room
Quantity: 1 set of two signs for each washroom (4 signs total)
33
Sign Location: As needed
Construction Message Cart Dimensions shown for “mobile easel� below are estimations to be verified by supplier. Modifications and additions are to to be adapted to fit the unit supplied so as to retain design concept.
Description: Sign fabricator to adorn manufactured furniture product from Steelcase. Cost and delivery of furniture product to site incurred by others. Sign fabricator to add indicated graphics on-site after product is delivered. Flashing construction lights are battery operated. Sample or cutsheet for construction lights desired by graphic designer for approval. Quantity: 1
Align lettering position with top of barricade light.
Paper grip rail
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. For Further Information, Contact x3331. White reflective vinyl on white board
34
Sign Location: As needed
Construction Barricade Mural Quantity: 100 linear feet of repeating pattern.
Extend panels to fit environment
9'
4'
Description: This mural is intended to adorn the construction barricade between the interior occupied office and the EBC construction. The mural is a panelized full-color output seamed together vertically. The pattern repeats in an extendable way to fit the linear length of construction barricade. Full color digital output is desired onto 3M fabric material. Install fabric in taut, billboard like fashion.
Elevation of Barricade Mural
35
H O K V is u a l C omm u nications Image and Identity Planning Information Media Wayfinding and Architectural Graphics Display Environments
HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product. Our client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design. 2800 Post Oak Boulevard | Suite 3700 | Houston | TEXAS | 77056 | USA
+1 713 407 7700 | hok.com