园景
打造景点
街景
思维景观
苏州工业园区金鸡湖畔文化水廊区域中央河商业街项目建筑设计 SUZHOU INDUSTRIAL PARK JIN JI LAKE CULTURAL WATER CORRIDOR DISTRICT ZHONGYANGHE RETAIL STREET ARCHITECTURAL DESIGN
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Creating Thematic Community Landscape
Placemaking
Zhongyanghe Retail Street
Streetscape
Mindscape
Perception creation about personality of place; reinforced by a visual vocabulary of art and artifacts, strategically evidenced across the site. Placemaking
Landscape and Streetscape
Mindscape
• visual storytelling using art and artifact
• contextual design in support of humanistic activities
• visible marks artfully, logically presented
• design that fosters human activity and interaction
• on-street vehicular balanced by off-street pedestrian
• strategized messages with crafted content
• scripted wayfinding with thematic naming and addressing
• published guidelines for products and procurement
• consistent positioning of desired perceptions
• messages re: personality, reinforced by physical amenities
• diligent adherence to standards and processes
• dedicated maintenance of these intangible assets
• desired perceptions reinforced by stakeholder behaviors
• a framework for: rehabilitation, optimization, expansion
• an in-print, on-screen, on-site, in-mind campaign
• respects and / or reinforces history, culture, and character
• dedicated maintenance of tangible assets
• click-thru, foot-fall, and drive-by impressions are aligned
Suzhou Times Square Promotional Names
时代广场西楼群 Times Square Towers West
What are the marketplace names for our site? Naming that clues to activities and compass orientation.
时代广场东楼群 Times Square Towers East
新街名?可以将其纳入时代广场主题吗? New Street Name? Can it be part of Times Square theme? 时代广场西商场 Times Square Shops West 时代广场用餐 Times Square Dining
时代广场东商场 Times Square Shops East
时代广场车站 Times Square Station
时代广场用餐 Times Square Dining
时代广场北水廊 Times Square Canal Walk North 时代广场南水廊 Times Square Canal Walk South 时代广场喜庆游廊 时代广场步廊 Times Square Festival Walk Times Square Boardwalk 时代广场休闲 Times Square Leisure 时代广场购物中心 Times Square Mall 时代广场居家 Times Square Home
开发名称 Development Names
N2
N3
N5
N6
S2 S3
S4
商业宣传名称 Promotional Names
生活方式活动 Lifestyle Activities
“时代广场楼群” “Times Square Towers”
工作时光 Work Times
“时代广场购物商场” “Times Square Shops” “时代广场餐厅酒楼” “Times Square Dining”
购物时光 Shopping Times 用餐时光 Dining Times
“时代广场休闲” “Times Square Leisure” “时代广场居家” “Times Square Home”
休闲时光 Leisure Times 购物时光 Shopping Times
时代广场购物中心 “Times Square Mall”
购物时光 Shopping Times
时代广场“广场” Times Square Plaza 标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Mixed Use Sign Families
Suzhou Times Square Mixed Use Sign Families 3HOPPING -ALL
2:00 PM 2:00 PM
WELCOME TO Times Square
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Special event date: July 23, 2009
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Retail Mall
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Retail Shops
Leisure Times
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7ATER 4AXI
$IOR #HANEL
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Water Taxi
3HOPPING 0ARKING
Board Walk
Canal Walk
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Bridges
2ESTAURANTS 0ARKING
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Board Walk
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
Suzhou Times Square Message Distribution
标记及路线指南可行性设计 SIGNAGE AND WAYFINDING POSSIBILITIES
创建时代广场主题园区 借助艺术及艺术品视觉语言的效果, 通过整个场景巧妙地体现, 强化对场景个性的感性创意。
打造景点
园景及街景
思维景观
• 借助艺术及艺术品,利用视觉讲述故事
• 支持人文活动的内容设计
• 以艺术及逻辑表现力烘托视觉标志
• 激发人文活动和人际互动的设计
• 街心车流和街边人流的平衡
• 以工艺内涵巧妙传达信息
• 以主题命名及设址的文字路标
• 产品及采购明文规定
• 执著追求认知定位
• 宗旨:以身心娱乐加强景点个性
• 认真遵守标准和流程
• 认真敬业的物业保养
• 以相关者的行为加强理念
• 具有重建,优化及扩展的框架结构
• 以印刷品、显示屏幕和现场展示达到耳濡目染
• 尊重和强调历史,文化和特点
• 认真敬业的物业保养维修
• 网上查询,实地漫游,乘车浏览多管齐下
Managing Complexity Through Visual Communications HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your information, position your image, or promote your product. Our forty plus years of client experience is broad in scope and international in reach. We offer deep, knowledgeable expertise in communicating about all aspects of the built environment including: real estate, land planning, facilities design, building construction, and workplace provisioning. We seek functional, aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.
Image and Identity Planning Information Media Wayfinding and Architectural Graphics Display Environments
HOK Visual Communications 2800 Post Oak Boulevard Suite 3700 Houston, Texas 77056 USA +1 713 407 7700   hal.kantner@hok.com