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V I S U A L I Z I N G C U LT U R E S PA C E R E F L EC T I N G S P I R I T: A S T O R Y T E L L I N G E X P E R I E N C E ™ G U I D E
H O K V I S U A L C O M M U N I C AT I O N S
V I S U A L I Z I N G C U LT U R E S PA C E R E F L EC T I N G S P I R I T: A S T O R Y T E L L I N G E X P E R I E N C E ™ G U I D E
Skylines Interpreted
Philosophically, we are talking about modern cave painting...
The artwork depicted on our cover was created for this Chicago based showroom. Like all of the 100+ images found in these pages, it is the creation of one HOK team, working with terrific clients and partners.
Messages ‘painted’ inside the enterprise cave that record origins of the tribe and epic events in tribal history. It also affords the ability to evidence tribal belief systems. These cave paintings serve to educate the young, and the new, more recent arrivals. These messages may also persuade visitors to join the tribe... or perhaps lets other tribes see your strengths... and convince them to ally with you... It offers up corporate lore and evolves into the corporate myth that ties the enterprise together as a community. Modern Cave PaintingTM is a useful metaphor for thinking about one’s own cave and what cultural storytelling is passively recorded on the walls; what corporate lore is relayed interactively around pixelated campfire settings; and which treasured artifacts are displayed as evidence of tribal success. We explore the cave painting analogy and review a dozen techniques used to storytell inside today’s corporate cave. C O P Y R I G H T 2 0 14 | A L L R I G H T S T O R E P R O D U C T I O N R E M A I N W I T H T H E A U T H O R
Financial Metaphors
An expectation for visually rich, experiential environments The workscape is the next experience economy venue. The culturally optimized 21st century workplace will foster the creativity of knowledge workers, aid in the recruitment from today’s sellers market of creative thinkers, and enhance the retainment of invested knowledge and intellectual capital by impacting employee satisfaction. We have come to realize that the workplace is now a sales tool. But not just the ‘customer presentation center’ and ‘executive briefing center’. The entire facility will now be a strategized and scripted experience used to position positive messages in the minds of employees, customers, partners and community. The type of unique and exceptional messages that will differentiate your enterprise from your competitors. Facilities as a media vehicle for visual imagery and artful messaging The environment can cause the facility visitor and workscape users to download a style and feel about an organization. The reverse effect is also true: facilities can also disconnect from enterprise promoted brand (or corporate culture). Efforts by an organization outside of corporate real estate (such as marketing, branding, advertising, public relations, product design) can create expectations for facility attributes. As important: facility attributes can also create expectations that the rest of corporate culture must live up to. The new work environment can use a mix of corporate values, naming wordplay and retail-like, trade show agile, entertainment-quality, displays to cause employees and visitors alike to download a sense of creativity and innovation. The new workscape also plays a part in recruitment and retention of next gen employees and partners. These concepts can be used by the 21st century enterprise to communicate ongoing internal evolution... and materialize a desired cultural endstate that reflects new models for communication, collaboration, and creativity. These are the pride-of-place concepts that migrate to the future.
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C O N T E N T S : V I S U A L I Z I N G C U LT U R E S PA C E R E F L EC T I N G S P I R I T: A S T O R Y T E L L I N G E X P E R I E N C E ™ G U I D E
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EXPERIENCE ENHANCED ENVIRONMENTS
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OUR DESIRED OUTCOME
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P E RS O N A S A N D P E RS O N A L I T I E S
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W O R KG R O U P I D E N T I T Y
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P R O D U C T S A N D S E R V I C E S D I S P L AYS
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E X H I B I T E D A R T I FAC T
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G EO G R A P H I C C O N T E X T
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GLOBAL REFERENCES
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INTERPRETIVE MUR ALS
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G L OW I N G S C R E E N S
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PAT T E R N L A N G UAG E
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E M B E D D E D WO R D P L AY
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CLEVER SIGN DESIGN
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N AT U R E M O T I F S
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A R T S E L EC T I O N
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N E W R O I : R E T U R N O N I M AG E R Y
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C U LT U R A L WAY F I N D I N G
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S T O R Y T E L L I N G E X P E R I E N C E TM
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I N T EG R AT O RS O F S PAC E A N D M E S S AG E , B R A N D A N D C U LT U R E
Visually rich constructs and artifacts
Layered imagery and meaning to decipher
References and connections discovered over time
EXPERIENCE ENHANCED ENVIRONMENTS O U R D E S I R E D O U T C O M E I S T O O P E N M I N D S T O N E W WAYS O F T H I N K I N G : S PA C E A S A M E S S A G E — FA C I L I T I E S A S A M E D I A V E H I C L E
Retailing and merchandising concepts migrate to knowledge work and a brave new workscape: The merchandising of intellectual property The retailing of knowledge work: Part point of purchase, part shop front, part museum exhibit, part art gallery, part factory field trip.
These projects are answering the question:
Imagery-based communications
How will we make technology visible, footprint tour-able, and workscape promotional?
The science of communication is increasingly expanding to new dimensions.
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We are rapidly moving from the centuries old paradigm of written word
Our design focus addresses these topics:
understanding to a world of imagery-based communications.
Workscapes designed for scripted, choreographed touring
Visually rich environments Like the retail environments, we see photographic murals and on-screen imagery in the workscape to hook into employee imaginations, engage their aspirations and facilitate their ambitions living out opportunities in a branded work world. Putting the “show” in showcase To succeed in magnetically attracting a broad new definition of work, the
Translating brand attributes to workscape personality Retailing of R+D: segregating proprietary IP from promotional PR Merchandising strategies applied to knowledge work metrics Visually shared representations of a collective vision Story ownership across distributed locations over time 3D storytelling: using space as a message Furniture tools as exhibit and display vehicles
environment will need to speak for itself. It must explain the Ferrari hidden
Positioning the project for internal acceptance
behind the wall, the invisible signals in the air, the agility of the work settings,
Packaging the project for post-project PR
as well as the evolved difference in the mindset of the people utilizing these tools. Offering literal cues and lyrical clues Visually illustrate the protocols and behaviors associated with a desired culture and spirit. Help people to understand how to use their space on a micro scale and how to live their work on a macro scale. Do this with wit, humor, and surprise.
We articulate enterprise vision architecturally. Our clients market the ROI commercially: in attraction, in retention, as e-sat, as pride of place.
OUR DESIRED OU TCOME O P E N M I N D S T O N E W WAYS O F T H I N K I N G : S PA C E A S A M E S S A G E — FA C I L I T I E S A S A M E D I A V E H I C L E
Storytelling Backdrops as Stage Sets
Macro, Micro and Mobile Theatre Settings
An evolved approach to storytelling
A revolution in media and proliferation of channels
Our focus is environments and the stories they tell us – either directly or
At this same moment, in parallel, two channels of visual communication are
implicitly. Man has been telling stories in environments since the first cave
having their own evolution — though it often appears to observers to be
painting. The stained glass windowed cathedral offered a visual story to
more akin to revolution. On-screen display technologies now enable us to
those participating with the space — a necessity in times of illiteracy. Today
serve up, project out, walk thru, interact with, a kaleidoscope of electronic
Nike Town is the cathedral of retail, telling stories throughout its environment
media whose size in itself can often be building scale. The other revolution,
to an audience that has learned how to read but now thinks visually — after
digitally printed imagery, allows us to print on a vast array of materials from
just a generation or two of 24 frames a second entertainment, music video
silk to steel and as well print visual imagery at a scale that can blanket whole
camera cuts, GPS visualization of the path to work, and a business day of
skylines. While these two thrusts are the news, other progress in media
PowerPoint and surfing web links. We have become visually astute (visually
asset management (content storage and retrieval) and visual arts software
anticipatory) and at the same time proficient at ‘reading’ environments. What
(content restoration and recombination) feed our creative capabilities and
we have experienced as a design consultancy is the underserviced desire to
provision vast new content options.
apply the storytelling in human nature and visual merchandising techniques of retail to the enterprise workplace. At first we provisioned the company
An Evolved Approach to Storytelling
store and the visitors center and then headquarters lobby and the briefing
A Revolution in Media and Proliferation of Channels
center; today we can imagine every aspect, R+D to factory floor, now
A Generational Shift in Communicative Style
prototyped with visual messages and display media.
+ The Accelerating Brand Wagon = The Brave New Workscape
WorkLifeStyle: The Co-mingling of Commerce and Amenity
Strategizing Everything as Experiential
A generational shift in communicative style
The accelerating brand wagon
And just in time because the workplace is about to experience a sea
Finally, there is the recent planetary alignment around the word ‘Brand’ to
change in generations. The black and white TV generation that watched
add to this mix. Brand has saturated public life. Its advocates tell us that
John Wayne without special effects is giving way to the Xbox generation
everything an enterprise does contributes to its brand perception. But
playing interactive HALO — followed by the new millennium where it is now
historically that expression was broadcast outward and used advertising
commonplace to post one’s self to YouTube. There will be an expectation for
and merchandising and packaging tools to accomplish ‘brand recognition’.
an info-tainment worklife, and as Facebook teaches us, it is one in which you
It is only now, when brand is being looked at holistically, that we see brand
expect to participate in authoring the messages. Or as Farmville, Second
strategy include the everyday worklife experience of internal audiences
Life, Pinterest, Vine, Instagram all illustrated, you will gravitate to media in
(employees who manifest the enterprise — and visitors who might visit and
which you share in the authoring of messages and commentary on brands.
observe them) inside the big media vehicle you own (facilities). We see the logic behind this evolution — it really is an extension of cave painting amped up by technology and enhanced by experience economy precedents.
Art, messaging, and visual communications: reinforcing of desired collective change and supportive of strategized cultural endstates.
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PERSONAS AND PERSONALITIES V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Clients and customers, employees and associates, partners and stakeholders: each can be made more tangible, more approachable, better known. The representation may be literal and true to life or lyrical and metaphoric. These exhibits and displays are portraits and their portraiture paints the workplace with the hues of humanity. Waiting Patients
Photojournalistic Style
Annotated Biographies
Collective Creativity
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Big As Life Consumers
Fellows Celebrated
Stand Amidst Predecessors
Client Profiles
Storied Statue
Customer Friendly Portrait
W O R KG R O U P I D E N T I T Y V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
The desire for identity goes beyond badging and heraldry, though each plays a role in visual culture. Every workgroup is bent on identifying their uniqueness. They are a part of team, service-line, business unit, division: yet each has a distinct and differentiating story to tell. A story of roles, responsibilities, metrics and most importantly, meaning. All desire to display the substance of their work and its rewards - to themselves and to their colleagues.
Geographic Affiliates
Visible Mindset
Leadership Personified
Depicting Attributes
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Illustrated Mates
Promoting Competencies
Lines of Business
Systemshouse Stations
Campus Components
Overview of Team Personality
P R O D U C T S A N D S E R V I C E S D I S P L AY S V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Annual report art, product photography, services literature, and advertising campaigns are harvested, repurposed and extended. 3D artifacts and 2D stories present the products and services of the enterprise via exhibit and display. Brand, message and architecture are blended to offer strategically formulated downloads. Form and finish, light and path, all play a role in design success. Educational Displays
Exhibited Expectations
Posterized Campaigns
Products Illuminated
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Products Showcased
Visual Haiku
Storytelling Exhibit
Distant Assets Made Visible
Production Metaphor
Options Visualized
E X H I B I T E D A R T I FA C T V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Product, prototypes, models, memorabilia: these are often the three dimensional evidence of success, culture and team accomplishment. Those successes can represent incremental progress or monumental breakthrough — and the attendant stage for exhibiting these artifacts will likely reflect that standing. Dimensional objects can serve as either star or supporting prop in the choreographed experience. Legacy Interpreted
Tools of Exploration
Waste Management
Initial Capitalization
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Artful Metaphor
Historical Preservation
Benchmark Brands
Historic Reference
Large Scale Storytelling
Magnified Competency
GEOGR A PHIC CON T E X T V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
To define the where in somewhere, we often turn to the clues of geographic context — that which is recognized and nearby. Contextual circumstances might include landmarks or community names and their associated imagery. These visual reference points may be within the region or just across the street. Their inclusion intends to turn generic space into familiar place. Historical Reference
Skylines Interpreted
Landmarks Referenced
Community Collaged
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Ephemeral Marketplace
GPS Positioned
Homebase Celebrated
Legendary Location
Geologic Tables
Mapping Abstracted
GLOBAL REFERENCES V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Most every act of commerce includes a “where�: locations of the buyer, the product, the resource, the asset or the facility. We expect to display locations specifically and collectively on maps. We also want to visually exhibit markets and time zones and commercial territories. To master time and space, it helps to first visualize and annotate it. Continent By Continent
Geographic Reach
Investment Sites
Sites Offshore
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State By State
Ephemeral Geography
Zone By Zone
Webwide World
Scientific Worldview
Worldwide Network
INTERPRETIVE MUR ALS V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Likely to be large in scale and visually dominant, this medium has presence and creates perception. These are storytelling moments in the workscape. Often subtle, sometimes overt, their pass-by impressions remind us of key attributes and desired outcomes. They take the form of digital output onto fabric banner, canvas mural, plots on walls, film on glass. Often complex and layered, the art can offer visual elements with cloaked meaning that can be discovered over time. Hard Science
Data Storage and Retrieval
Geologic Sciences
Computational Science
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Financial Performance
Personalized Pharmaceuticals
Industrial Marketing
Investment Marketplace
Bioscience Biography
Shared Interests
GLOWING SCREENS V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Our workscapes are increasingly composed of media. Small screens reserve rooms, control lighting, lower shades, operate meeting tools. Large screens present data, display video, augment reality, become art. The broadcast of content is increasingly being eclipsed by the expectation for interaction with — and co-creation of — on-screen content. The balanced environment will embrace media immersion yet avoid overload. Upscale Texting
Supersized Messaging
Choreographed Screen Sequence
Sequential Screen Story
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Rows x Columns
Screensaver Art
Immersive Environment
Motion Graphics Anchor
Mixing Media
Custom Configuration
PAT T E R N L A N G U A G E V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
A repeatable pattern serves as an economical graphic tool. The patterns used in workscape design can be visually artful, with a motif that reflects the context of its setting. Pattern can mark a path, screen a sightline, or denote a territory. Customized pattern art offers the ability to employ organizational color and character in a unique, visual formula that includes subtlety and variation. Familiar Phrases
Spheres of Influence
Waves of Words
Genomic Graphics
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Optical Network
Portraiture Patterns
GPS Coordinates
Complex Arithmetic
Active Matrix
Custom Fabrics
E M B E D D E D W O R D P L AY V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Large, bold, and colorful — or small, discreet, and discovered — words of wisdom are readily found in successful communities. These quoted thoughts can be attributed to voices the world knows (and whom we wish to emulate) or voices the organization knows (which we wish to align with). These typographic constructs inside the architecture help frame the cultural conversation inside the enterprise. Immersive Green Room
Motivational Touchstone
Petite and Discovered
Collective Focus
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Speaking Naturally
Large Embedded
Juxtaposed Thinking
Whimsical Injection
Timely Content
Thoughtful Furnishings
CLEVER SIGN DESIGN V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Retail-tainment, edu-tainment, info-tainment: each has become a hybrid construct tying workplace to marketplace. Small gestures act as lasting signals of: creativity-lives-here, wit-is-welcomed-here, charm-has-a-place-here. Wordplay and visual metaphor are often combined to create economical vehicles for signaling personality of place and a collective culture of invention. Competitive Salesforce
Information Technology
Optical Networks
Internet Technologists
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International Finance
Computational Cafe
Literal Metaphors
Networks Enterprise
Telephony Manufacturing
Software Enterprise
N AT U R E M O T I F S V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Not surprisingly, links to nature are increasingly found inside man’s built environments. The heightened awareness of ecology is introducing the topics of sustainability and natural resources to the workplace. Nature motifs are also desired as a counterbalance to the saturation of ever-new workplace technology. These representations of nature can be universal and abstract or locational and specific to geographic locations in which they are exhibited. Topographic References
Ambient Retreat
Metaphoric Art
Ecological Echo
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Plant Science Writ Large
Geography Reflected
Natural Selections
Immersive Thematic
Site Recycled
Poetic Totem
A RT SEL ECTION V I S U A L T O T E M S A N D G R A P H I C S I G N A L S F O R D E S I R E D E N T E R P R I S E C U LT U R E
Fine art programs are giving way to commercial art — or better said — competency art, contextual art, customized art. Visual design and digital media now allow for the creation of referential artwork that reinforces a specific worklife setting and worklife style. Art curation still plays its role: skill, craft, patience, and creativity are the cultural downloads from traditional commissioned art. The design brief and the backstory behind the art can ensure each commission is highly relevant to the workscape it enhances. Rotating installations across strategized locations extends the value of these amenities. Strategized Scrapbook
Ephemeral Representation
Lyrical Interpretation
Geographic Context
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Site Homage
Computer Aided Art
Cultural Context
Regional Context
Competency Tie-in
Enterprise as Art Patron
NEW ROI: RET URN ON IMAGERY I N S TA L L E D B R A N D C O N T E N T C R E AT E S F R E S H C O N T E N T I N O T H E R M E D I A C H A N N E L S
Commercial Backdrop
Display art that becomes backdrop, stageset, artifact, and lore
HQ Lobby Display
3 Storey Lobby Display becomes Broadcast Background
Employee Award
Company Collateral Lobby Focal Point becomes Annual Report Background
Visitor Handbook
Press Photo
Multimedia Art Workscape Art becomes Broadcast Background
These environments become backdrop and stage set Installed success creates visual content (and corporate lore) for inclusion in the next annual report, ad campaign, home page; this is a tangible return on imagery. Through the visual interpretation of corporate strategy, the enterprise can effectively shape its culture in the minds of its workforce as well as position its competencies in the arenas of the market place. Each hard won success can be catalogued and exported to any worldwide affiliate. Like nodes on a History of Teaming display becomes Employee Engagement
network, each site can offer connected culture via repetitive message and consistent presentation.
Read Annual Report with Branded HQ Imagery See Broadcast with Branded HQ Imagery + Visit Branded HQ Environment = Visually (Culturally) Aligned Enterprise Experience
Enterprise Timeline becomes backdrop for Leadership Portraits
Our completed projects supply us with a visually rich toolbox Clients have increasingly asked us to expand our work to highly branded environments, where renewed settings enhance the impression of all who experience them on-screen or in-person. Our project work creates a visual vocabulary that influences tradeshow, annual report, multimedia, employee awards, visitor mementos. We began harvesting existing media and messages to display in environments, and now these projects are creating media opportunities and become messages within themselves. Experience enhanced environments that serve
Workscape becomes Webinar Backdrop
as backdrop and stageset, that become spatial artifacts and destinations, that create enterprise myth and lore.
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C U LT U R A L W AY F I N D I N G M E S S A G I N G A N D C O M M U N I C AT I O N S I N S U P P O R T O F C U LT U R A L I D E N T I T Y
The multimedia now appearing in facilities allows collective vision to be depicted and cultural values to be evidenced with increased vitality, agility, and saturation. The highly potent tools of pixels and bits can project a future and engage the present. New channels of communication allow us to better define the Here’ in ‘You-Are-Here’. Cultural wayfinding now has a more versatile global positioning system—and the positioning refers to where we stand behaviorally, philosophically, collectively — in lieu of geographically. These outcomes may require definition or redefinition or invention.
These visual totems and signals of cultural direction add a new mantra to architecture and workscape: Culture Follows Experience.
YOU
When we employ these marks on spatial maps, ‘Here’ has always been a physical place. This is the elementary answer
ARE
to “Where Am I?” You-Are-Here can also be used in a timeline. Across time, you are currently here — benefactor of
HERE
a storied past and on the cusp of an anticipated future. You-Are-Here, temporally in time, is now as easy to map as ‘You-Are-Here’ spatially.
WE
Perhaps more evolved thinking would employ the plural: ‘We-Are-Here’. Multi-generational, yes. Diverse humanity, yes,
ARE
but in workplace this pronoun is more importantly thought of as multi-player and multi-site. Collective teams — whose
HERE
connections ebb and flow — and whose interactions result in co-authored and co-produced value.
WE
A richer, more informative marker would offer an explanation of where you are experientially. What 'here' is possible,
HERE
promoted, prohibited, anticipated, accepted, applauded. The cultural wayfinding totems and organizational direction
(
ARE
)
messages would fill in the blank of ‘We-Here-Are'. Those answers would visually lead the way to maximizing organizational performance, optimizing collective culture, crystalizing cultural vision, actualizing brand personality. Culture Follows Experience Here: Stage set and spatial setting, but also the experience of the environment.
WE HERE (
ARE
)
We: Embraceable culture that is increasingly akin to multi-player, multi-locational gaming with collective tribe-like lore and character. Are: Past evidenced and understood, present delineated and actionable, future anticipated with known direction.
(Fill In Cultural Blanks): The success attributes, the endorsed behaviors, the encouraged mindset, the collective outlook.
STORY TEL LING E XPERIENCE ™ C L I C K-T H R O U G H , R E A D -T H R O U G H , A N D WA L K-T H R O U G H A L I G N E D
HOK develops sensitive design solutions that are stimulating and create a sense of empathy and entertainment. This is achieved through careful interaction with our clients, a focus on value and a dedication to design excellence. We believe our design solutions consider our clients’ cultural influences and business traditions. Every organization is unique, and one of the ways this quality is expressed is through its visual image. Our design approach is based on the ability to identify this uniqueness and translate it into responsive planning and design outcomes.
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Branded Environments
Placemaking Strategies and Wayfinding Systems
Media Design
Identity Planning
I N T E G R AT O R S O F S PA C E A N D M E S S A G E , B R A N D A N D C U LT U R E A L I G N I N G O N - S I T E W I T H O N - S C R E E N A N D I N - P R I N T: C L I C K-T H R O U G H , R E A D -T H R O U G H , A N D W A L K-T H R O U G H A L I G N E D
We are integrators of space and message. Our days are spent scripting and storytelling, illustrating and communicating. Our value is in the ability to visualize the drivers of organization and enterprise. We make them visible, approachable experiences with a sense of place. We employ print and pixel, art and artifact, to create experiential environments that are on-brand and of-culture.
Enterprise Mission C u l t u r a l Va l u e s
Strategized experiences and scripted message downloads tied to desired cultural behaviors and business vision and values
Desired culture is reinforced. Past evidenced and understood. Present delineated and actionable. Future anticipated with known direction. Click-through, read-through, and walk-through...the experience is aligned.
Fu t u r e V i s i o n C o l l e c t i ve M e m o r y
LE ARNED MUTUALISM O U R A P P R EC I AT I O N F O R T H E O P P O R T U N I T Y T O C R E AT E W I T H O U R C L I E N T S
HOK Visual Communications
Our approach to business is an appreciation for mutual success.
Each client’s project has provided us with the opportunity to express and expand our professional capabilities. Clients challenge us. They want us to meet their expectations for a given project. This is fundamental in business today. They also provide the circumstances that allow us to challenge ourselves. Our clients provide us with the opportunity to craft – create – discover, in prolific, inventive ways. This is an exception in business today. Each project educates us. And that education makes us more capable. This is essential in business today. We bring this level of appreciation to every client relationship.
H O K V I S U A L C O M M U N I C AT I O N S | S T O R Y T E L L I N G E X P E R I E N C E S TM | +1 713 407 7700 | h o k . c o m | v i s c o m m @ h o k . c o m
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H O K V I S U A L C O M M U N I C AT I O N S Ser vices include HOK Visual Communications can strategically plan and design the appropriate vehicle to convey your message, package your
IDENTITY PL ANNING
information, position your image, or promote your product. Our client experience is broad in scope and international in reach.
MEDIA DESIGN
We offer deep, knowledgeable expertise in communicating about all aspects of the built environment. We seek functional,
BRANDED ENVIRONMENTS
aesthetic, and economic solutions that are flexible and durable and we fully understand the business implications of good design.
PL ACEMAKING STRATEGIES
+1 713 407 7700 | hok.com | viscomm@hok.com
WAYFINDING SYSTEMS