Home Textile Exports - October'16

Home&Tex the address of strong business relations MoOD & Indigo Brussels satisfied Heimtextil “Theme Park� sparks the spirit of research

4 HTE

Home&Tex time in the sector!

We were in Moscow for Heimtextil Russia with our previous issue and it has been another great experience for us. Fortunately the conflict between Turkey and Russia was solved a short while before the event. Both visitors and exhibitors of the trade fair noted the quality growth of Heimtextil Russia. The range of the companies participating in the trade fair as well as their presented products proved the image of Heimtextil Russia as a professional event of high level, high quality and high standards.

We also had another great success with our Sleepwell Expo Istanbul fort he third time. It hosted leading manufacturers from different countries from all segments of the sleep products industry.

With this issue we will be at home for Home&Tex. Turkey is a textile center of the world in both, home textile and apparel. It has also a lot in store for home décor. This is the area where Home&Tex show excels. Although it is only a four-year event, it has already be an international prestigious fair for the home textile and home décor sector. The popularity of Home&Tex has gained ground around the globe in a short time as in domestic market. The show, where domestic and foreign buyers of home textile and decoration will meet, will be held over a gigantic area.

Hometex will be the most efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation the countries.

We have prepared an excellent international fair distribution and coverage program for 2017. As always, we will start with German fairs in January. We will be first in Heimtextil-Frankfurt which will be followed by Domotex-Hannover and IMM-Cologne.

Group Chairman

H.Ferruh ISIK

Publisher

ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.

General Manager

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

Responsible Editor-in-Chief

Yusuf OKÇU

Advisory Board

Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI

Editorial Consultants

Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)

Trend Advisor

Canan Sonmez CANIK

Editorial Coordinator

Omer Faruk GORUN (fgorun@ihlas.net.tr)

Advertising Coordinator

Emir Omer OCAL (emir.ocal@img.com.tr)

Advertising Sales Staff

Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN

Correspondents

Elke ARORA

Artdirector

İsmail GURBUZ (ismail.gurbuz@img.com.tr)

Artwork Consultant Design&Graphics

Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)

Design&Graphics

Tayfun AYDIN (tayfun.aydin@img.com.tr)

Chief Accountant

Mustafa AKTAS (mustafa.aktas@img.com.tr)

Subscription

İsmail OZCELIK (ismail.ozcelik@img.com.tr)

HEAD OFFICE Güneşli Evren Mah. Bahar Cad. Polat İş Merkezi B Blok No:3 34197 ISTANBUL/ TURKEY Tel:+90. 212 604 50 50 Fax: +90. 212 604 50 51 www.hometextile.com.tr

Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)

LIAISON OFFICE: BURSA Buttim Plaza A. Blok Kat:4 No:1038 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 KONYA H. Ulusahin IS Mrkz.

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October 2016

EVENTS

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Home&Tex, the address of strong business relations Home&Tex, the only fair comeing to mind in Turkey when home textile and home decoration is mentioned, will be held at CNR Expo, 26-29 October 2016.

October 2016

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eIstanbul Trade Fairs, an affiliate of CNR Holding, is organizing the 4th edition of Home&Tex. It reveals the most covetable names in home fashion with a more enriched content on 26 - 29 October 2016.

To be realized with the collaboration of Istanbul Trade Fair, an affiliated company of CNR Holding, with TETSIAD (Turkey Home Textile Industrialists’ and Businessmen’s Association) for the fourth time this year will open many new business and trade opportunities.

Turkey with its location, where all trade roads are crossing, has to assert the policies for increasing the business volume of the home textile industry by a better using of this advantage. The innovations at this track will effect as a leverage in the sector. Hometex, will be

October 2016

EVENTS

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The show will host buyer delegations from 92 countries.

the most efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation the countries.

The popularity of Home&Tex has gained ground around the globe in a short time as in domestic market. The show, where domestic and foreign buyers of home textile and decoration will meet, will be held over a gigantic area.

October 2016

EVENTS

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Hosting almost 600 exhibitors Home&Tex will attract buyers’ delegations from 92 countries including Germany, France, Russia, Italy, North Africa, Central Asian Turkic Republics and Middle East.

Home&Tex will bring together the professionals of importers, exporters, manufacturers, wholesalers, distributors, dealers, retail stores and department stores.

October 2016

PROFILE

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Trevira CS at MoOD Brussels 2016

he fiber manufacturer Trevira is making an appearance at the new fair location in Brussels, based on its tried and tested concept and working together with a total of eleven partners. As in recent years, Trevira CS yarn partners Vlnap from the Czech Republic and Lei Tsu (Italy) are presenting their latest products at MoOD Yarns, while Trevira itself will be on show on the Trevira CS Contract Square, along with nine fabric manufacturers.

Trevira has further extended its range of spun-dyed yarns with new developments, including mélange hybrid yarns for stiffened textiles. In the collections a noticeable trend is evident towards more color and this is reflected in the supply of new fiber and filament yarns. Trevira and its yarn partners are also offering an extensive selection of melange yarns, reflecting the natural shades which continue to be topical.

At the end of the first half of 2016 the fiber manufacturer on balance expresses its satisfaction with business. With their strong Trevira CS customer base in Western Europe, home textiles are doing well, and there is increasing activity in Asia, which also has the support of the network of Indorama Ventures, the majority owner of Trevira.

Increasing numbers of enquiries are coming from India, Pakistan and China. These orders, however, are subject to the special brand policy for Asia, whereby the fabrics produced there are destined for the regional market.

Besides the continuing good business in hybrid yarns, filaments show a rise in standard polyester activity in the home textiles sector – there has been an increase in volume, mainly in filament yarns for velvets.

Flame retardant Trevira fibers and fiber yarns are gaining more and more ground in technical applications, accompanied by a steadily rising demand for spun-dyed qualities – which is translating into positive results in sales figures.

Here the base lies in customized development projects aimed at joint exploitation of market potential in Europe, North America and Asia.

Mrs. Anke Vollenbröker, Trevira GmbH, introduced the Trevira CS events and presence at MoOD

Trevira Contract Square at MoOD 2016

October 2016

PROFILE

30 HTE

Better House stands for better sleep!

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etter House is a Bosnian passion for home textiles and home fashion. It has very elegant products for those who care for lovely homes. We have recently conducted an exclusive interview with the manager of the company about their success story. Full text of the interview follows:

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Will you brief us about your company?

Better House was established in Bugojno city in Travnik Canton, Bosnia Herzogovina with an aim to be a producer of textile products in 2015. And started to produce in its factory of 3,000 sqm on a 5 thousand sqm land by employing more than 50 people.

On product categories and production capacity We basically have quilted cotton bed covers and embroidered bed covers in our product portfolio, which is expanding continuously. We also have sleep and linen sets in our product line. We are able to produce 200 thousand bed covers annually and it will be more in the future.

On the production facility We have ten units of 60-needle quilt machine, 30 units of electronic stitching machinery, cloth cutting platforms, spaces for storage, packaging and shipping area in our factory.

There are other facilities for the workers and staff such as dressing and dining rooms, etc.

PROFILE

32 HTE

On export markets and targeted countries Presently we sold our products to the customers in Turkey and some Arab countries. In the future we aim to enter European and Russian markets.

On customer satisfaction policy of the company Its basis is to be “customer oriented�. In line with demands and expectations of our customers we improve our processes continuously and aim to establish long-term relationships with our customers. We also keen on responding their needs and expectations fast and completely. We emphasize on keeping up to date about developments in our industry and keep product quality high. By working hard and planned we maintain the continuity of quality management system in the company.

On the targets for 2016 Our aim for the year 2016 is to increase our capacity and quality by investing in R&D activities. We targeted 30% growth in 2016.

On additional comments In parallel with the growing purchasing power of the people, demand for home textile products is also growing fast. Those who produce attractive products that aim to get their preferences will be successful in the market.

October 2016

3.HALL 3-B11 BETTER HOUSE-BOLJI DOM d.o.o add:307 motorızovane brıdge 47 70330 BUGOJNO / BOSNIA HERZEGOVINA E-mail: betterhousebugojno@gmail.com

TEL:+38730255005

FOCUS

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Turkish towels and bathrobes, the best brand in the world!

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n Turkey, the towel sector has traditional roots and its towels are known as “Turkish Towels” worldwide. Today the Turkish towel sector has competitiveness in international markets in terms of jacquard and embroidery technologies.

Bursa,which is famous for its weaving and for its beautiful towels. Towel production started in Bursa centuries ago and today they are available allover the world. that Bursa towels were exported to many foreign countries such as India, Iran, Syria, Egypt and the Balkan countries in 18th and 19th centuries. It is believed that Turkish Towels came into existence as a branch of velvet weaving at the beginning of the 18th century in Bursa, which is one of the most important textile centers of Turkey today. At first, the towels used to be weaved on handlooms.

FOCUS

38 HTE

The most favorite ones were those that were weaved on ‘Black Handlooms’ that were only produced 4 or 5 towels a day. In time, towel industry became very powerful. Turkish Towels, which are generally made of cotton, were exported to India, Iran, Syria, Egypt and Balkan countries in the 18th and 19th centuries as recorded in history books (Larousse volume 10, page: 5118).

Today Denizli is the manufacturing center of toweling sector not only in Turkey but also in the world. This city is mostly concentrated on toweling sector. Almost 200 companies manufacture cotton towels and bathrobes. This manufacturing facility on one product group in the same area is a success story and a good example of the cluster development.

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In Denizli, towels and bathrobes are manufactured from Aegean cotton which is the finest cotton in the world. These towels and bathrobes are well known throughout the world their extraordinary softness, absorbency and warmth. Their extraordinary pile thickness and density gives towels and bathrobes these superior features.

In addition, the more these towels and bathrobes are washed the softer and more absorbent they become, contrary to the ordinary products. That’s why Denizli alone has a major share of world’s cotton towel and bathrobe exports. About 90% of these products are exported to all over the world. “Turkish Towels and Bathrobes”, the ones especially from Denizli, are not used only at homes but also presented by 5 or 4 star hotels in all over the world as a quality service sign.

Moreover, visitors of these hotels would consider a negative point in their services if “Turkish Towels and Bathrobes” were not kept in bathrooms, sports centers, saunas and hamams.

PROFILE

42 HTE

Pijon Tekstil: A respectful brand in curtain fabrics October 2016

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ince its establishment Pijon Tekstil has a principal to keep the satisfactions of customers and employees at maximum level with environmentally friendly production. We conducted an exclusive interview with Mr. BĂźlent Endez, proprietor of the company.

Would you brief us about Pijon Tekstil?

Starting its business life in Bursa in 1998 Pijon Tekstil was established based on my years of experiences in the sector. Our company has always adopted innovative developments and has been modernized as a company looking forward.

PROFILE

44 HTE

What does your product range include and what is your capacity?

We have mainly been producing zebra fabrics at a monthly average of 150,000 meters. Our range of products includes general zebra curtains, curtain silhouette, aris curtain, voile curtain blinds, curtains and net curtains as digitally printed zebra varieties.

What about your production facilities?

We have a covered area of 75,000 sqm where we operate with 24 units of fully automatic weaving looms, 1 stenter and 1 printing machines.

Which countries do you export and what are your target markets?

We are shipping our products mainly to Canada, Iran, Morocco, The Netherlands and Jordan.

What can you say about your customer satisfaction policy?

The most important principle of our company is to protect and to advance our quality and customer satisfaction.

Do you participate in international fairs?

No, not yet.

Do you have targets set for 2016?

Our main goal is to keep the satisfaction of our customers, employees and the environment we live in at the maximum level and to offer the best service with most quality products with an exemplary style for its competitors and for the others.

We will keep pace with all speed of growth and development of our contemporary time.

October 2016

EVENTS

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MoOD & Indigo Brussels satisfied October 2016

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E

verybody had some questions about MoOD & Indigo Brussels 2016 before the events was held at its new venue but the show surprised exhibitors as well as visitors. The new location in Tour & Taxis turned out to be a brilliant move. The boutique show is a fact. Both visitors as well as exhibitors expressed their excitement about the new concept of the exhibition.

Uniform stands at Tour & Taxis live up to their task The new urban venue Tour & Taxis involved a radical new stand concept. Smaller and more uniformity, but above all, more room for experience. And that was exactly what the organization was aiming for. It turned out to be a calculated risk that primarily created new opportunities. Managing Director Patrick Geysels: “Change is taking risks. It is part of entrepreneurship. And we were aware of that, but we went all-in and created opportunities. We still had to convince a lot of companies to accept this change. But the reactions were already very positive during construction. The ‘boutique’ character we had envisioned was profoundly apparent. And the visitors also felt right at home. I am satisfied and I have a good feeling again about what the future will bring.”

EVENTS

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Too hot ‌but cool times ahead!

At times it was quite hard to catch a cool breath of air during the three days of MoOD and Indigo Brussels, Brussels had to cope with an exceptional heatwave. But cooling is underway: Tour & Taxis have put their plans on the table as it comes to investing in air-conditioning facilities in the near future.

Numbers confirm positive reactions to new location and concept MoOD & Indigo Brussels were attended by 4020 visitors. They mainly came from Europe (80%), followed by Asia. Over half of the 230 exhibitors already filled in the satisfaction survey during the exhibition. 80% awarded the new location a score of 6/10 or higher. 76% even gave a score of 7/10 or higher. No less than 70% of the October 2016

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exhibitors gave a positive evaluation concerning the quality of the visitors: 7/10 or higher. The new stand concept at MoOD scores along the same lines. 81% of the exhibitors award the new concept 6/10 or higher.

74% gave it 7/10 or higher. The change was therefore successful and necessary.

Producers are more focused This year the offer was again provided by producers who own their collections. The quality was good. This was reflected by the Blue Drop selection and awards.

Niek De Prest, trend coach: “The entries were stronger than previous years. Exhibitors sent in less fabrics, but they were obviously of a higher level. The jury was unanimous about the nomination of the award winners. Creativity and technicity, two priorities for the selection, turned out to be quite complimentary this year. Noteworthy trends are heavier fabrics and more focused collections. What I mean to say is that the exhibitors were more successful in creating a uniform image of their collections. Such focus can only be encouraged of course�.

Epic edition In line with the trend theme EPIC, MoOD & Indigo Brussels were looking for more experience. The Blue Drop entries were given a stage in the three EPIC trend boxes. They were categorized based on the trend theme they were closest to.

EVENTS

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Additionally, visitors could enjoy an Epic Journey through the inspiring history of the Wagons-Lits, also known as the Orient Express. Nowadays these trains are still a source of inspiration for writers, filmmakers, designers and artists. Lalique, one of the top designers from the 20th century was amongst those who designed wall coverings, upholstery and floor coverings for the Simplon-Orient Express. But above all, these luxury trains have changed the way we travel. They formed the basis and the origin of the first luxury hotels.

Modernization and innovation MoOD and Indigo Brussels have created the largest Innovation Platform ever this year. Many exhibitors and visitors were particularly interested in this. “The cross-pollination between MoOD, Indigo Brussels and the innovation is still working and better than ever,” according to Patrick Geysels. But we also had a fresh young wind blowing through the exhibition. This was the result of the Launch Pads, selected by Jennifer Castoldi. These starting entrepreneurs made their first introduction to the market at MoOD. Two times the number compared to last year. And what is most important, most of them went home with an assignment.

The next event will be held on September 6, 7 and 8 in 2017, same dates, other days…

October 2016

Havaalanı Mah. Taşocağı cd. Gerede sk. No: 10/B (Tekstilkentin altı) Esenler / İstanbul / TURKEY Tel : +90 0212 629 12 22 Cep : 0538 879 95 15 www.ekobag.net - www.ekobag.com.tr info@ekobag.net Bugünümüzü değil yarınlarımızı kurtarmak için

Ekobag

PROFILE

52 HTE

Cottonize, a respectful brand of Kadir Ikizler Tekstil The company exports towels, bathrobes and bed textiles to a great number of countries including Russia, Ukraine, Algeria, Iran, Azerbaijan, Uzbekistan, Kyrgzstan and UAE.

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adir İkizler Tekstil was established in Marmaris region of Mugla in 1990, with the goal of becoming a leader in the field of innovation and enterprise. As a first step in the retail sector, providing direct access to the ultimate consumer began its adventure was accelerated with the evolution of Turkey’s tourism sector. The company has become an arbiter with its successful works and bulk towels in the region.

Its daily production capacity is 5 tons including terry, armored and jacquard fabrics.

PROFILE

54 HTE

“After the crisis in Turkey and the decrease of the production in 2000, we started Kadir İkizler Tekstil San. ve Tic. Ltd. with our production in 2004. We managed to make our presence felt in the sector with strong competition,” says the official of the company. “Our quality starts with raw materials. We get the best raw materials and within all production units from weaving to embroidery, from packaging to distribution and shipment is made by our experienced staff.”

“Our target is to open the doors through Dubai to Central Asia and Africa with our registered trademark ‘Cottonize’.

Kadir İkizler Tekstil presciences production ecology of raw materials and chemicals used in textile manufacturing in

terms of environmentally friendly technology as an approach envisages the use of selection and treatment methods required in every possible aspect. Compatible with the expectations of the environment and workers in the appropriate direction to social and ethics, customer expectations and demands meet up any activities recognizing this sense, customer and staff satisfaction as one of the main operating principles we are realizing this consciousness. Kadir İkizler Tekstil shows respect for fundamental rights and freedoms of workers and ensures that all employees are legally granted with their rights.”

October 2016

PROFILE

58 HTE

VOLENKA, innovation for lovers As an exporter of chic and quality products Oran Textile has been building up two brands namely Merzuka and Volenka.

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ocated in Denizli, Oran Textile has been successfully producing quality home textile products. Musa İNAÇ, General Manager of Oran Textile, detailed their operations.

Can you brief the history of your company and your activities?

Oran Textile is a family business founded in Denizli in 1994 to produce private brand textiles, towels and bathrobes that are sold both in the country and in abroad. Having its own brand Merzuka and a new one Volenka, we produce new product lines of pastel colors, unique patterns and chick accessories.

PROFILE

60 HTE

About export markets and targets of the company?

We are aware of the importance of exports both for our company and for national economy. Products having Merzuka brand is exported to Russia, Ukraine, Azerbaijan, Algeria and near and Middle Eastern countries. We try to overcome the problems caused by recent recession in world economy by developing new and different products. We keep trying to find new markets and new customers.

What is your policy of customer satisfaction?

It is the key for success, besides other words quality, service and price. Customers seek better products and lower prices. They also seek for instant opportunities.

Customer satisfaction is to understand what the buyers’ needs and expectations are. We are keen on our quality, sales and after sales services, on reasonable prices.

Musa İNAÇ, General Manager of Oran Textile

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On importance and participation in national and international fairs We emphasize on both local and international trade fairs. They offer great benefit for us and for our customers. In regard, we are going to take part in Ä°stanbul textile fairs and world fairs (Ä°stanbul Home & Tex Fair and Algeria Decor Expo Fair)

Targets for the year 2016 We created in 2015 Volenka brand quality service and reasonable price approach has been appreciated by our buyers, prospective distributors and customers.. we reached 80 distributors by the end of 2015 under Volenka brand. We plan to reach our brand in 200 stores in 2016

Additional comments on the sector and activities Textile industry is as important for Denizli as for the national economy. However, recent slow down in global economies have affected to several industries including the textiles. We are trying to overcome the situation and turn it to our favorable advantage.

TRENDS

62 HTE

Heimtextil “Theme Park” sparks the spirit of research

Carlin International/Exalis present the trends for 2017/2018 as well as the design of the new “Theme Park”

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eimtextil 2017 invites us on a journey into the unknown, full of curiosities and fascination. With “Explorations”, the “Theme Park” will provide exactly the right theme for Heimtextil from 10-13 January 2017. A first glimpse of the new furnishing trends for 2017/18 was presented by those responsible for organizing the trade fair in a discussion session transmitted live across the world on 6 September 2016 at the Hotel Lindenberg in Frankfurt.

Those present included Natalie Weinmann from the design agency Carlin International/Exalis, responsible for the conception and design of this year’s “Theme Park”. With Anne Marie Commandeur from the Stijlinstituut Amsterdam and Felix Diener from the design studio of the same name, additional members of the Heimtextil Trendtable also took part in the conference and gave their prognoses for textile interior design for the coming season.

The Heimtextil trend experts have examined the disciplines of retail, technology, hospitality, transport, work and home and made numerous new discoveries. Bearing in mind the key phrase “marketing decoding”, the book informs readers

which new aspects could be of benefit for companies and their brands in future. Pioneering projects and start-up ideas are presented and creative suggestions and unconventional approaches offered. In doing so, the trend researchers are answering the ambitious call for exploration and the desire to tap into unknown worlds. Creative self-observation and the need to investigate and understand how people function also play an important role. “Based on the theme ‘exploration’, we have looked for materials, textures and elements to bring innovations to life. In doing so, we discovered fabrics that gave rise to surprising combinations when merged with other materials. It is these nine fabrics from unknown worlds that captivate us. At the same time, the natural aspects reveal an unexpected sensuousness,” explains Natalie Weinmann from the design agency Carlin International/Exalis. Both the new trend book that will be presented during the conference and the “Theme Park” at the trade fair invite visitors to carry out their own explorations and discover new production and marketing approaches. An initial overview of the statements provided by the trend researchers is already available online: background information is supplied and design projects presented at www.heimtextil-theme-park.com.

TRENDS

64 HTE

Trade fair highlight “Theme Park” in hall 6.0 As the world’s largest specialist trade fair for home and contract textiles, Heimtextil functions as a barometer for trends and yardstick for quality textiles with excellent design and innovative functionality. This is why Messe Frankfurt got the Heimtextil trend underway in 1991 and has consistently expanded it ever since.

Every year, a Trendtable with international members investigates the most important universal trends and supplies product developers, creative teams, furnishers and designers with valuable advice and reliable trend statements. At Heimtextil 2017, those responsible for organising the trade fair will continue the trend concept and implement the “Theme Park” as the central trend-related and inspirational area of Heimtextil in Hall 6.0. The conception and realisation of this showcase at the trade fair, as well as the design of the accompanying book and new website, will be managed by the French trend agency Carlin International under the leadership of Exalis from Berlin.

Heimtexil Theme Park “Explorations” – Trends 2017/2018 – an overview of the themes: Virtual Explorations Digital processes enable a new interpretation of transparency. Thanks to a mother-of-pearl-like shimmer, fabric is brought to life in a vibrant way. Films and silk are reminiscent of reflections in water thanks to dazzling holographic brilliance. Extravagant floral patterns, embroidery, jacquards and lace dominate and give rise to astonishing fascination.

A new form of digital exoticism is born. Structures from cell organisms inspire and convey a new understanding of 3D. Organic-animal structures give technical materials a sensuous-poetic flexibility. Colours are lively and reminiscent of water.

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Cultural Explorations A new urban multiculturalism unfolds: various cultural influences merge to form a unique multinational in-culture. This transformation can also be seen in interiors. A focus on particular cultures is increasingly disappearing.

Traditional techniques are being modernized and merged together, resulting in highly modern and luxurious modifications. Pigment colors merge with urban shades to form a universal ethnic look.

TRENDS

66 HTE

Planetary Explorations In an unknown, interplanetary world, raw materials are used and the interior becomes a mineral itself.

A new, magical brilliance is extracted from the materials, which are given protective characteristics.

From this wealth of materials arise material extracts and textures hitherto unknown. New wipe techniques form fine structures of mineral-like delicacy. The principle of controlled chances leads to new kinds of shading. Deliberately voluminous materials are reminiscent of the surface of the moon and serve as soft, protective shells. The color palette plays with light and dark and oscillates between bright white and ash-cultured tones.

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Natural Explorations The way to rediscovering urban aspects takes us through nature. The use of natural materials in industrial manufacturing processes is more contemporary now than ever before – not least out of respect for our planet. But this isn’t enough: the interior is entering into a symbiosis with nature. Touch is dominated by natural fiber effects such as wood-like reliefs or bark structures. The materials make use of geometric elements in order to imitate the plant world. Details from the animal world are incorporated with the help of textures. This gives rise to camouflage patterns, both original and finished, from the animal and plant world.

Intensive green tones mix with colors inspired by tree bark and earth.

EVENTS

70 HTE

Americasmart celebrates 60 years of excellence at January 2017 Market

The Atlanta International Gift and Home Furnishings Market® will be held at its traditional place, January 10-17, 2017

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TLANTA – When the Atlanta International Gift and Home Furnishings Market® opens for business at AmericasMart Atlanta® on January 10, 2017, the global retail and design community will mark and celebrate its staging as the 60th consecutive winter show under continuous Portman Family ownership and management and the latest and largest in a continuing legacy of industry-leading market events.

“The six decades linking January 1957 and January 2017 chronicle a business driven toward the future, compelled by innovation and unfailingly committed to the industry we love and lead,” notes Jeffrey L. Portman, Sr., vice chairman, president and chief operating officer of the AmericasMart marketplace envisioned and founded by his father, John C. Portman, Jr., who continues as chairman and chief executive officer.

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“While the nature of the home, rug, gift and apparel industries has evolved with unimaginable speed over those 60 years, our mission sustains the course set by our founding compass: to create markets of necessity powering the growth of the tens of thousands of buyers and sellers choosing to do business here. That was, is and forever will be our passion,” adds Portman.

The January 10—17, 2017 Atlanta International Gift and Home Furnishings Market jump-starts global retailing as the first major buying opportunity of the year with new and expanded showrooms and temporaries brimming with product introductions, complemented by industry gatherings, thought-leading programming and celebrations befitting the legacy of the internationally celebrated marketplace.

Home and rug trends start with The Atlanta International Area Rug Market® featuring the National Oriental Rug Show (Wednesday, January 11 – Saturday, January 15), staged and produced in exclusive collaboration with The Oriental Rug Importers Association (ORIA). New for 2017, the Market’s celebrated rug temporaries will be incorporated into the home furnishings and accents tradeshow, showcased in their own section alongside coordinating home product during the tradeshow dates. Other Rug Market highlights include educational opportunities and AmericasMart’s signature celebration of innovation in rug design and production, America’s Magnificent Carpets® Awards.

The gift and home furnishings Market—running Tuesday, January 10 through Tuesday, January 17 (Temporaries: Thursday, January 12 - Monday, January 16)— will give buyers a long litany of industry-leading experiences topped by: - Diamonds of Design, a new vignette gallery presented in partnership with “Southern Living,” “Coastal Living” and “Sunset” magazines. Celebrating AmericasMart’s diamond anniversary, the exhibition assembles the most brilliant designers from coast to coast in Atlanta to bring to life their favorite design moments, eras and lifestyles of the last 60 years.

EVENTS

72 HTE

- Opportunities for buyers and exhibitors to support communities in need including the second annual Home for Hope day of giving supporting City of Hope, and the annual Party on Peachtree, the single-largest event benefitting Gift For Life (GFL) and Young Gift Executives (YGE).

- Presentations from design, entertaining, lifestyle and culinary trendsetters and thought leaders including interactive events in the Fiesta Dinnerware Demonstration Kitchen. AmericasMart’s world-renowned Gift category continues its industry dominance with an unmatched depth and breadth of new product in its General & Specialty Gift, Gourmet & Housewares, Tabletop & Gift, Children’s World, Home Accents & Gifts and The Gardens® permanent collections and corresponding temporary collections. AmericasMart’s Home collection becomes the epicenter of American design as trend-leading designers and retailers gather to network,

connect with thought leaders and source product from the industry’s top home furnishing, décor and rug purveyors. The comprehensive HOME collection features top manufactures in the Home & Rug, Home Accents & Fine Linens, Home Furnishings, HOME & DESIGN categories and complementary Holiday & Floral/ Home Décor collection, which celebrates its 20th anniversary in January 2017.

AmericasMart’s industry-leading temporary collection features over 3,000 booths with growth in both the home and gift offerings. Highlights of the tradeshow include the return of its newest temporary collections ANTIQUES and DÉCOR | Light and Lifestyles, the integration of rug into the home furnishings temporaries, a largest-to-date On Trend gift collection and an unmatched luxury product offering in the HIGH DESIGN® LUXE, Gourmet LUXE, Tabletop LUXE, Gardens LUXE and HD Home collections.

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Brentano’s Annual Color Forecast: 2017 Bold colors unify adventure and optimism

Chartreuse

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heeling, IL. —As the year winds down and industry trends begin to shift, Brentano’s designers predict what colors will emerge in the upcoming year. In preparation for new development, the design department evaluates past products, collects data from the sales team and closely observes the forever-changing world of design.

Brentano’s eighth annual color forecast presents three new captivating colors (Coral, Chartreuse and Bloom), a powerful colorless shade (Almost Black) and reintroduces classic hues (Peacock and Elephant) that will dictate the future of design.

Coral – With a cheeky personality and bold flair, Coral’s pop of color is a powerful punch. The zesty accent – uplifting and bright – adds a splash of excitement to the traditional household.

Elephant

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Almost Black

Elephant – First forecast by Brentano in 2016, Elephant’s popularity carries over into 2017.

This dependable neutral highlights its practicality by complementing both warm and cool interiors.

Chartreuse – The crisp hot hue Chartreuse evokes refreshing warmth in a unique and stylish way. The harmonious hue – a fusion of green and gold – perfectly balances beauty with brilliance.

Peacock – Polished Peacock, calm and cool, remains as current as when it appeared in Brentano’s 2016 forecast. The jewel-toned teal – more romantic than sapphire but fresher than navy – fills a room with peace and serenity.

Bloom – Glowing with grace, Bloom is cultivated for its flourishing beauty. This fashion forward pinkness is comfortable being soft, with a dominant newfound voice in design.

Coral

Almost Black – Elegantly refined and dignified, this colorless shade displays confidence. Almost Black, pair-able with almost any color, makes for a bold accent; or can be luxurious all on its own.

The Brentano Design studio, led by Iris Wang, celebrated 25 years in 2015. The textile house has grown from a modest eight patterns in 1990 into an international source for polyurethane faux leather, outdoor, Crypton, Nano-Tex and GreenShield-finished, eco-friendly and fire retardant products. The carefully curated line reflects Iris’ lifelong study of fine art, nature and Asian philosophy in beautiful, high-performing solutions for the contract, hospitality, healthcare and residential markets.

Peacock Bloom

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Panayir, a home textile company from Denizli F

ounded officially in 1994 Panayir company has become one of the first producers of home textile products operating in Denizli, a hub of home textile companies in south west of Anatolia. Having a factory of about ten thousand sqm. over 13.5 sqm land, the company, founded by Mustafa Panayir and now managed by his sons, the company produces a wide variety of products that are sold under two special brands Luoca Patisca and Home Design.

Emphasizing on research and development, the company has an annual production capacity of 10 million meters, one of the largest producers of home textile products in the country and in abroad.

Having an experienced and disciplined staff both for design and production the company offers attractive and original patterns for its products. Products are manufactured for and sold to some major brands. Without compromising on quality the company has managed to have a profitable customer base that demand more volume from their supplier.

Founder of the company Mustafa Panayir says that his company sells its products to both domestic market and export markets. “We export our products to foreign countries either directly or through agents. In our customer list there are several brands who procure their goods from our collections. Our products are mainly in home textile categories. However we produce for the needs of hotels and other manufacturers of garden

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products such as umbrellas, plastic chairs etc. We also produce raw fabrics and sell them to buyers in England.

New models and patterns are important in our business. We have a team of designers who try to satisfy the demands of our buyers.�

Three sons of the founding father now are managing the company. Recep Panayir, chairman of the board, says, “Our print quality of patterns and motives are of higher quality. Our motifs and patterns are especially developed according to the taste and preferences of customer segments, the youth, the kids, and others.

Production manager Himmet Kosoglu, says that his company has more than three hundred different products in production programs, each have different specifications and patterns. We use quality yarns to weave them into high quality fabrics that are printed in the most up-to-date machinery in our facility.

We sell our products to more than 80 countries and in the country. Our aim is to have a chain stores in the country that sell our products and chain of distributors in selected markets abroad.�

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We produce technologic machinery for our customers

Recently we have visited to the factory of Has Group in Corlu and have been informed about the company and its activities by Tamer Hasbay, chairman of the board.

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On general organization of the Group and its activities By the year 2102 we have been operating in the market as Lafer Textile Machine company, a partnership with Italian partners. We as Turkish shareholders, we bought the shares of Italian’s and founded our company Has Group in 2012. Has Group started to produce machines by combining design, project, sales and after sales services under its umbrella aiming to become a technology based manufacturer. Our team and staff have been organized with an objective to be known as a technology company. Lately, we have been registered as the 250th R&D center in Turkey supported and approved by the Ministry of Science and Technology.

In this direction, we applied and accepted to be a member of VDMA, the Federation of Textile Machinery Producers in Germany. We established Has Group Academy that aims to train and educate about 10 young graduates for their managerial positions in our company in the future. Their education in their field of expertise will take four years to finish.

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80 HTE

On the relations with Lafer company We have been thinking about redesigning our activities for becoming more professional in the business since 2005. We were employing professional advisors and board members since then. Lafer earned great profits in its activities in Turkey from 1995 to 2005. We have also learned a lot about the markets and businesses both in the country and abroad. We as Has Group wanted to be not only a local company but also a firm that is able to sell its machinery in export markets as well. Thus, we disengaged with Italians.

Presently we hit almost our targets. Our aim is to reach exports share from % 52 to % 60 at the end of the year.

On the company’s export model and strategy in foreign countries We assigned several countries to our representatives in America, Europe, Middle East, Turkey, Central Asia and Far East. Our representatives managed by regional sales manager, are active to find customers, provide trainings, support for maintenance and educations of labor in the companies that uses our machinery. Similar activities have been carried out in Bangladesh, in Brazil and in South Africa.

On R&D and P&D activities Research activities must be grouped into two: Research&Development, and Product&Development. We basically are after P&D. We try to find new ways and solutions for better machinery that will consume less energy, less water, less steam, less labor while producing more product. Updating our machinery to adapt them more to the demand of customers depending on the use of different fibers, yarns etc. In my opinion, industry should be after more production, more sales and more profits, so they have to develop products and processes for this aim. This is a social responsibility for them, as well.

On new textiles and new projects and investments We established a separate department to deal with technical textiles and carpets in our organization. We have got a good way in developing technologies for carpet and tarpaulin covering. We have serious projects in technical textile field.

On fairs and fair activities in ITM2016 We participated all editions of ITM fairs. In my opinion, ITM has taken the place of ITMA that is held in several locations in Europe. ITM is more international than the other. We exhibited our R&D studies and promoted the machinery that we plan to produce in the future. We May 2016

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focused on our latest product that we developed with Scheider that can by managed online with a simple iPhone from any part of the world. It can be started, tested and its performance be gauged and measured from far away points. A brushing machine and a rope unwinding and cutting equipment, a filtering solution for chimneys has been showed in the fair.

We use every possible tools and media to promote ourselves and our products in several events including seminars, conferences and sponsorships. Lately we sponsored a seminar organized by IAV held in Kahramanmaras.

On the activities and sales of Has Group after the separation from Lafer About 210 machinery that we have produced by now are in the operation both in Turkey and in the world. 200 of them in Turkey, and the rest in abroad are active today.

During a period of 20 years from 1996 to 2016, that is the year that we started our products in our facilities following the separation we have produced 1500 finishing machinery, thousand of them are working in Turkey. Breakdown of our sales and machinery used in several countries are being updated in our web site continuously.

NEWS

82 HTE

Heimtextil Russia 2016 paves the way for new opportunities for the development of business 2016 edition gave new opportunities for the development of business

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T

he 18th International Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings Heimtextil Russia took place from 20 to 23 September 2016 in Moscow, Russia. The fair was conducted on its traditional grounds in IEC Crocus Expo, Pavilion 1, Halls 3 and 4. The exposition of 15,300 sqm presented 229 exhibitors from 18 countries. This year Heimtextil Russia again celebrates an increase in the amount of visitors: 17,656 professionals of the textile industry visited the show during the four days.

Fair visitors could see the novelties of home and interior textiles presented by the companies from all over the world: Austria, Bulgaria, China, Egypt, Finland, Georgia, Germany, India, Italy, Japan, Kazakhstan, Moldova, the Netherlands, Pakistan, Portugal, Tunisia, Turkey, Vietnam and others.

National pavilions of Germany, China, Egypt, Pakistan, Turkey took part in Heimtextil Russia 2016.

Both visitors and exhibitors of the trade fair noted the quality growth of Heimtextil Russia. The range of the companies participating in the trade fair as well as their presented products proved the image of Heimtextil Russia as a professional event of high

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level, high quality and high standards. The fair also featured an increase of some product groups. Apart from the general exposition of textiles and already traditional pavilion of wallpaper and wall coverings (AdaWall (Turkey), Pina Tekstil (Turkey), SIHL GmbH (Germany), Fuggerhaus (Russia), Zhejiang Lulian Decorative Material (China), Heimtextil Russia 2016 presented for the second year an expanded pavilion of surface design. The pavilion named Design Laboratory featured nine designers and design studios. Another new product group was Digital Print. Within the framework of this group Epson, SMART-T, RussCom Graphics and Textile&Technologies demonstrated the advantages of digital print on fabrics.

Heimtextil Russia is a specialized event for the professional audience.

This year several b2b programs were conducted during the trade fair, where visitors had a chance to meet with company representatives in a business format. B2b program with textile manufacturers from Egypt and Pakistan was conducted in the business lounge. A special project named Heimtextil Russia Online Mania was held at the Heimtextil global booth. It featured representatives of the leading Russian portals on interior design and online shops of home and interior textile.

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NEWS

86 HTE

Heimtextil Russia 2016 continues to develop the theme of textiles in contract business. The highlight of this year was textile equipment of commercial objects for public catering. These are restaurants, bars, cafes, night clubs and others. Textile product groups used in public catering include kitchen textiles, table decoration, curtains, wallpaper and wall coverings, carpets, furniture upholstery, etc. The fair of Heimtextil Russia 2016 presented a number of companies with a wide assortment of textile products used both for interior decoration of restaurant dining areas as well as for textile equipment of its kitchen area.

The show traditionally supports the main theme of the fair with the annual contest for interior designers, which is also an amazing growth opportunity for young and talented designers. The contest this year was named “New Perspectives” and it was dedicated to the best textile decoration of a restaurant, café or bar.

INTERIOR + DESIGN magazine was the media partner of the contest; AG Concept, Hellenic Goods, Tefal®, Rondell sponsored the contest prizes. According to the

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contest conditions, an applicant had to send his project of textile decoration of a restaurant, cafĂŠ or bar in style with Heimtextil 2016/2017 trends.

The first stage of the contest was supported by Pinwin.ru. The expert jury board defined three finalists, who became guest designers to decorate a special trend installation at Heimtextil Russia 2016. They were Vladimir Andriuschenko from Krasnodar, Marat Mazur from Saint Petersburg and Marina Sarkisyan from Moscow. During the fair they implemented their vision of table decoration using textile materials provided by the Sponsors of the Trend installation: Gallery Arben (Russia), Anka (Turkey), Fabreex (Russia), Treartex (Russia), multiSTiQ (Germany), Figurniye Lambrekeny (Russia), Spradling International (Germany), Ernst Feiler (Germany). Vladimir Andriuschenko was recognized as the author of the best decoration, and in January 2017 he will go to the international trade fair for home and contract textiles, Heimtextil in Frankfurt, Germany. Marat Mazur and Marina Sarkisyan were the second and the third correspondingly.

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The three winners received many prizes from the sponsors of the contest.

Also near the trend installation “New Perspectives� visitors could see a Top 10 Gallery with the 10 best projects defined during the first part of the contest.

One of the key events of the fair is Heimtextil Russia Design Academy, which includes multiple projects and expositions. Lectures and seminars dedicated to interior design were conducted in a specially designed trend area, sponsored by TIROTEX textile company. This year the lecture program was divided into several topical groups. The leading designers and decorators spoke about the features of textile equipment for hotels and restaurants; representatives of the successful Russian portals on interior design and online shops for home and interior textiles delivered lectures in the framework of Heimtextil Russia Online Mania project. Our praised guest from Amsterdam, designer Anne Marie Commandeur, presented the famous Heimtextil Trends 2016/2017

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during the first three days of the fair. And the premiere of Heimtextil Russia was a special exposition named Design Education, dedicated to higher education on interior design in Russia. Fair visitors had an opportunity to meet representatives of Moscow Architectural Institute, Stroganov Moscow State University of Arts and Industry, Surikov Moscow State Academic Art Institute, Institute of Business and Design (B&D) and discuss learning environments, as well as take part in the practical workshops conducted by teachers of institutes throughout the trade fair.

Without doubt, Heimtextil Russia is a brand with its own story. The next edition of Heimtextil Russia will take place on September 20-22, 2017 in Moscow, IEC Crocus Expo.