Heimtextil 2017 10-13 January 2017 Hall 4.0 Booth A50
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Turkey is full speed towards its major targets of 2023
The 2023 vision is a list of goals released by the administration of Prime Minister (now President) Recep Tayyip Erdoğan, to coincide with the centenary of the Republic of Turkey in 2023.
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
General Manager
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Responsible Editor-in-Chief
Yusuf OKÇU
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl)
* Become one of the top ten world economies * Gross domestic product of $2 trillion by 2023 * Increase annual Turkish exports to $500 billion * Per capita income of $25,000
Milou KET (studio@milouket.com)
* Foreign trade volume of $1 trillion * Increase the employment rate by 10 points to a working population of 30 million * Reduce the unemployment rate to 5 percent Turkey’s economic success and growth easily outshines its neighbors in Europe and the Middle East. During the European economic crisis, it managed to sustain growth rates second only to China. Rigorous reforms and a program of stabilization have secured Turkey’s place as the world’s 16th-largest economy by gross domestic product (GDP). But its ambitions reach further, and with a clear vision for growth and development, Turkey steadily asserts itself as a global economic power. Investments in public infrastructure are some of the more visible measures the government is taking to feed Turkey’s burgeoning economy and to ready the country for further growth. “We have an ambitious plan for 2023 and have to prepare the country accordingly,” says Binali Yildirim, Prime Minister of Turkey. Towards that majör target of 500 billion dollars of exports, over 300 Turkish exporting companies are in Germany in January to exhibit in Heimtextile, Domotex and imm cologne fairs. We will be at all of them to distribute free copies of our five titles and to cover the events from the standpoints of Turkish exhibitors as well as in general coverage of these largest shows of the home textile, floor covering an furniture industries. We wish a very happy and prosperous new year and very lucrative business for the exhibitors around the world.
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Trend Advisor
Canan Sonmez CANIK
Editorial Coordinator
Omer Faruk GORUN (fgorun@ihlas.net.tr)
Advertising Coordinator
Emir Omer OCAL (emir.ocal@img.com.tr)
Advertising Sales Staff
Adem SACIN (adem.sacin@img.com.tr) Yılmaz OZKAN
Correspondents
Elke ARORA
Artdirector
İsmail GURBUZ (ismail.gurbuz@img.com.tr)
Artwork Consultant Design&Graphics
Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Mustafa AKTAS (mustafa.aktas@img.com.tr)
Subscription
İsmail OZCELIK (ismail.ozcelik@img.com.tr)
Computing
Emre YENER (emre.yener@img.com.tr)
Social Media
Emir YENER (emir.yener@img.com.tr)
HEAD OFFICE Güneşli Evren Mah. Bahar BURSA Cad. Polat İş Mrk. B Blok No:3 34197 ISTANBUL/TURKEY Tel:+90. 212 604 50 50 KONYA Fax: +90. 212 604 50 51 www.hometextile.com.tr
LIAISON OFFICE: Buttim Plaza A. Blok Kat:4 No:1038 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 H. Ulusahin IS Mrkz. C. Blok Kat:6 No:603-604-605 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74 PRINTED BY IHLAS GAZETECILIK A.Ş. Merkez Mah. 29 Ekim Cad. İhlas Plaza No:11 A/41 Yenibosna Bahçelievler/ISTANBUL Tel: 0212 454 30 00
January 2017
PROFILE
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More colorful bathrooms by Ozdilek in winter
Ozdilek keeps pace and the pulses of home textile world with its rich varieties and attracts likes of customers with colorful bathroom carpets
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nown for its quality, innovative and attractive products and services, home textile company Ozdilek keeps growing by differentiating itself against competition. The company offers a fresh breath into bathrooms with its soft, durable and hygienic bathroom sets including bathroom carpets made of the highest quality yarns. The series that is highly resistant to wear and tear and they also offer harmony of colors and patterns in bathrooms. The bathroom sets of Ozdilek are durable, high quality and washable in laundry machines. The sets are sold either in double or triple items and are used for closets and on floor and are liked by women for both their practicality and aesthetics.
January 2017
www.telamor.com
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Proposte returns to its regular dates
As the expo days are left behind, the two-year antedating of Proposte Fair ends and it returns to its own time as the first week of May, the 3rd thru the 5th. January 2017
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earing in mind the calendar, the holidays and the other international fairs, the Board of Directors of Proposte Srl together with the new President Mauro Cavelli, who succeeded Piercarlo Viganò, decided that the dates for the 2017 edition of the Fair will be from Wednesday 3 to Friday 5 May and will be held as always in the modern exhibition center Villa Erba in Cernobbio and in the marvelous and picturesque Villa Antica.
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It will be the XXV edition, an important milestone. The first time that the Fair’s doors opened to visitors was on 4 May 1993, a date that will coincide with the second day, in other words the heart of the event’s next edition, when a press conferences and gala evening will be held. In 1993 there were 42 exhibitors, this year the show reached 90 and the peak was in 1999 with the presence of 114 companies. There have been lots of changes over the quarter century, but one thing has remained unchanged, every year Proposte reaffirms itself as an excellent showcase for new collections of furnishing fabrics and for curtains.
PROPOSTE is a world preview for next trends. It has become a must-see fair for the professionals of interior decoration all over the world. HTE has been participating in the fair with a stand for over ten years although the show is an only-European event. Last two years three other Turkish textile exhibitors have also had their stands inside the Villa. January 2017
TRENDS
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Heimtextil: the most important platform for textile design Creative hotspot: key players and newcomers present their designs
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TRENDS
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eimtextil once again presents itself as the most important platform for textile design: in the “Design live” area in hall 4.2, renowned design studios and talented young designers will showcase their creative designs for house and home textiles from 10-13 January 2017. With record participation levels of around 230 exhibitors from 28 countries, visitors will find the world’s largest range of textile design on offer here. The high-quality designs by the studios are shaped by various influences and styles and together produce variety of the kind that can only be seen in one place at Heimtextil. Companies can find fresh designs for their new collections here and also make new contacts with the creative minds in the industry. The up-and-coming generation of designers also has its own platform in hall 4.2 where young talented designers from European higher education institutions will present projects related to the “Young Creations Award: Upcycling” and “Heimtextil CAMPUS”.
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‘Good designs are what really make a collection attractive’, says Sabine Scharrer, Manager of Heimtextil: “They are the first thing a customer sees. We’re proud of the continued growth in exhibitors and the international variety amongst the textile designers presenting here.” The top players who will be presenting their designs for house and home textiles at “Design live” include Art Cottage Ltd (United Kingdom), Alvisi e Alvisi di Fulvio Alvisi (Italy), Atelier Mineeda Co Ltd (Japan), Björkforth AB (Sweden), Blom Liin Maria (Finland),
CJHM Verbeek (Netherlands), Diane Harrison (United Kingdom), Kosak Wolfgang (Austria) and many more.
Newcomers and tomorrow’s talent The studios exhibiting in the design area also include participants in the Heimtextil development program “new & next”, that is, aimed in particular at promising start-ups. The creative newcomers’ companies have only been in existence for a maximum of five years and will be presenting at Heimtextil for the first time. Those attending include Connie Luisa’s
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Home (Taiwan), Format Raisin (France), Lösbrock Design (Germany), Marjoleinodink (Switzerland), Martina Teepe Design Berlin (Germany), Naghsh Negaran Pendar (Iran), NuPrimary LLC (USA), SC Touch (Austria), Shinrindo LLC (Japan), Studio RIIS (Denmark) und The Pattern Boutique (United Kingdom).
Young Creations Award: Upcycling Right next to the “Design live” area, participants in the “Young Creations Award: Upcycling” will be presenting their innovative textile projects made from recycled materials. This competition will take place for the fifth time during this year’s Heimtextil and is aimed at students and graduates of European higher education institutions in the fields of interior design and design, as well as young masters and master students of interior decoration. The projects show how high-quality objects can be developed for interiors out of waste materials. An expert jury will decide the winner of the competition for young talent. Selected projects and the award winners will be exhibited at Heimtextil in hall 4.2 at stand C 92.
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Mobility in focus at “Heimtextil CAMPUS” Mobility is increasingly becoming a part of everyday life – a development that presents challenges to designers. In the young designers area “Heimtextil CAMPUS” at stand J60 in hall 4.2, students from European higher education institutions will focus on issues relating to the motto “Mobile Home”. In line with this central theme, the participating higher education institutions will present their designs, whether in the form of research into shape and functionality, materials research or an artistic installation. In cooperation with bestofdesign.org,”Heimtextil CAMPUS” gives up-and-coming talent the opportunity to make inroads into their chosen career: here, they can make contacts with textile companies and get to grips with current trends.
EVENTS
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Design brings power to Bursa Organized by BTSO, Bursa Chamber of Trade and Industry, and BEBKA, Bursa Eskisehir Bilecik Development Agency, on the theme of “A world full of inspiration, design and innovation�, Design Summit has convened businesspeople, academia, students and designers in Bursa. January 2017
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eputy governor of Bursa, Ahmet Hikmet Sahin emphasized on the industrial power accumulated in the city in several fields and said, “Bursa is the leader in textile, automotive and furniture industries in Turkey. Export powers of these industries are also rising steadily. We aimed to keep and maintain our leadership in the future, as well.�
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Deputy chairman of BTSO, Ismail Kus, said in his address to the guests, “We started with a slogan that says “if Bursa grows, Turkey grows”, with an aim to compete in international markets. Innovation and design are prime tools for the development and production of higher value added goods.” Design Summit was held for the second time in Merinos Center of Congress and Culture, representatives of the companies, academia, students and designers participated in the event. Anon Pairot was the key speaker and several designers addressed to the guests, including Nicoline Dorsman, Percy Emmelt, Prof. Alper Ay, Engin Ayaz, Ezra&Tuba Cetin, Dr. Cigdem Kaya, Sami Savatlı, Adnan Serbest, Emre Evrenos, Gokhan Karakus and Raf Stesmans.
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Guests and speakers visited the Textile design and technology exhibition and Fashion exhibition of Anatolian Regions during two days event. Designers have exhibited their new and innovative products, such as fiber dresses, butterfly bridal, prototype bags that change its color, Anatolian dresses made by combining the traditional and the modern.
TRENDS
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“Selfie” themed curtain wins the best design award Organized by UTIB (Uludag Textile Exporters’ Association) the 6th Turkey Home Textile Design honored innovative designs inspired by selfie, traffic and urban themes.
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Organized by UTIB (Uludag Textile Exporters’ Association) to increase added value in home textiles, to lead the fashion and to gain new designers to the sector, the winners of the 6th Turkey Home Textile Design contest were awarded. Tugce Yildirim won the first award with her curtain design made with physiognomy of selfie taking children while Mehmet Emre Ermis ranked second with his design describing a game carpet interpreting children’s enable to design their own city. Dicle Goral awarded with third prize for her bedspread inspired by red stoplights waiting at traffic. The fourth prize went to Ayca Dundar for her portable separator dividing tables and rooms in offices and homes.
Results of 6th Turkey Home Textile Design Contest of UTIB announced
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Mr. Ibrahim Burkay, president of UTIB said, “While the average export value is 1.3 dollar per kg., this figure is 14 dollars in home textiles. The contribution of the sector to innovation, fashion and design in this success is very big.”
Ibrahim Burkay, President of UTIB said, “As the business world of Bursa, which is leading the way in major targets of our country, we consider the investments made in R&D, innovation and design for the future of our people. We are progressing on our way to set fashion and trend in international arena with this contest started with the motto of ‘show your difference’. These are our investments for the future of our people We will continue to raise young talents for the benefits of our sector.”
January 2017
PROFILE
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Fabric is not only an upholstery material any more… January 2017
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oyteks Textile, as an innovative fabric manufacturer, aims to differentiate the interest of people towards fabrics and the furniture products comprising of fabrics accordingly as well as develop standard fabric qualities. In order to achieve this purpose, the manufacturing and R&D operations are performed within the framework of product quality, genuine pattern practices and innovation. BOYTEKS, aiming at manufacturing fabrics that support the human health and render comfortable living spaces from standard fabrics and putting that into practice successfully, enhances the importance of fabrics in furniture sector. Furthermore, BOYTEKS, not only offering easy-to-clean products but also fabrics increasing the body communication and therefore enhancing the body balance, presents its products and many innovative solutions such as fabrics not only clean-
PROFILE
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ing the product but also cleaning the ambient air to furniture manufacturers through distinctive marketing methods. Previously, the durability, comfort and ergonomics of the products of furniture manufacturers used to remain in the forefront. Right now, BOYTEKS, with its innovative products, ensures that the manufacturers become distinct in the sector. The furniture manufacturers with their fabric preferences of BOYTEKS innovative products both increase their awareness in the market and enhance the added values of their products. BOYTEKS is able to apply its entire innovations on fabrics of office furniture with its upholstery fabric product line. Furniture manufacturers are now able to become prominent in their markets with its unique products through special innovative products specific to BOYTEKS along
with the well-known properties such as fabrics with fire-retardant properties. One of the most substantial products is BALANCETECH. BALANCETECH is able to applique more than 20 different minerals in the nature to the fabrics and therefore achieved its objective. Thanks to BALANCETECH, the body communication of the users is improved and the body balance is maintained on the office furniture and other furniture groups utilizing upholstery fabric. Moreover, BOYTEKS, just like in its other innovative products, can easily prove the attribute of the fabric by a 5 minutes test. The entire BOYTEKS innovative products are certified and do not contain hazardous substances on human health.
EVENTS
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Carpets and rugs, wallpapers, textiles – the revival of fabrics in the living area
or a long time, carpets and rugs had it hard in modern households, whose fashion-conscious members preferred to rely on wooden floors and other textile-free materials when it came to choosing the right flooring. Walls had to be equally clean – homeliness achieved, at best, with an occasional lick of paint to relieve the otherwise uniformly white walls. But gone now are the days of minimalism and the accompanying lack of textiles in the home. At imm cologne, exhibitors at the “Pure Textile” special event await with a wide palette of new designs and grades of fabric for every situation and circumstance.
Rugs and carpets are enjoying a comeback with models in a previously unseen variety of colors and forms, and wallpapers for every taste and wallet are taking back the living space. Woven accessories such as decorative fabrics and cushions – particularly those made out of natural materials – are currently right on trend. Border rugs are making a particularly strong comeback nowadays. Laid over smooth wooden or synthetic floors, they provide homeliness and can fundamentally change the ambience of a room. The Danish label &Tradition renounces familiar archetypes with its models: “The Moor Rug” from design studio All The Way To Paris places the focus on unusual shapes that are reminiscent of cut gemstones.
January 2017
EVENTS
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The Björk Wool Rug Collection by Swedish designer Lena Bergström for Design House Stockholm brings birch to mind with its intertwined, black-and-white structure. The interlaced effect is developed by knitting together woolen threads of different gradations of color during the weaving process. Wool is not only especially warming: thanks to its natural oils, it is also dirt-repellent. The range is rounded off with a pouffe in the same look. Likewise for Design House Stockholm, Icelandic designer Ragnheiður Ösp Sigurðardóttir has created a quirky cushion: The Knot Cushion consists of a voluminous knot that is tied using a metres-long knitted tube, making the colorful models as comfortable as they are eye-catching. Walls, too, are becoming cozy. The ADO CoverTexTM wall covering system from ADO Goldkante offers new options in room design. Not only walls, but also cupboards and room dividers can be upgraded with a variety of fabrics in different designs. A positive side effect of the system is that it improves the indoor climate, provides heat insulation and serves as a sound absorber. But the wallcoverings at imm cologne are not all made out of fabric – the event will also showcase paper and other
wall-adhering materials, offering many inspiring ideas for lining the inside of the home in appealing and original ways. Modern wallpapers work just as well as background players as they do as lead actor, depending on the furniture alongside which they are to be staged. Elegance prevails at Zimmer+Rohde: the company’s “Identity” wallpaper collection epitomizes elegant reserve with subtle, glamorous effects. A fine patina and the interplay of matt and gloss distinguish the models in the range. At this year’s imm cologne, the German Wallpaper Institute (Deutsche Tapeten-Institut/DTI) also will once again illustrate the trends in wallpapers. “Wallpaper offers the freedom to express what we are feeling in a way that virtually no other interior design medium can. Our unusual, ambiguously colorful shared accommodation symbolizes the variety of color and the resulting options this variety offers people to live life in their own way. Wallpaper facilitates individuality and change instead of mainstream and monotony”, affirms DTI’s Managing Director Karsten Brandt. Homeliness and cosines are in strong demand again. But textiles allow for much more than just a feeling of well being; their many positive characteristics make them valuable aides and outstanding accessories in the living area.
January 2017
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Evteks to set trends for home textiles in 2017 and 2018 Preparations are underway for Evteks Fair, keeping the pulse of home textile sector around the world
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e have recently interviewed Ali Sami Aydın, Chairman, TETSIAD-Turkish Home Textile Industrialists’ and Businessmen’s Association. Ali Sami Aydın, Chairman of TETSIAD pointed out, “ We are ready to host professionals of the sector in Istanbul for EVTEKS 2017- International Home Textile Exhibition, one of the biggest home textile exhibitions of the world. While we expect 5 % growth for hometextiles in 2016, the sector recorded a 1.8% negative growth rate. During the first quarter of 2016, the sector grew 3-4% but the July 15 Coup Attempt and Brexit affected our growth rate negatively. In addition to these factors, Fed’s decisions for probable interest rate hikes and the shrinking world economy, affected the growth performance of the sector unfavorably. These factors promted
Ali Sami Aydın, Chairman, TETSIAD
us to produce a series of new designs and innovative products.” Ali Sami Aydın, Chairman of TETSIAD said, “ We have already record number of participation for Evteks, one of the two leading fairs of the world in its field of specialization. We expect visitors from the European countries, the Middle East, Africa, Far-East, Iran, Russia and Turkic Republics. Wherever you go, whatever country you visit, the home textile products with the label “Made in Turkey” attract the interest and confidence of the people around the world.”
EVENTS
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He noted, “While we were organizing “Home&Tex Fair, we considered the sociological realities of the region. As known, Syria used to produce low and medium quality home textile products. Home&Tex Fair also focused on this market share to meet the additional demand directed to hometextiles.” Ali Sami Aydın, Chairman of TETSIAD added, “We have well constructed, easy to use and easy to install fair booths in order to serve the participant firms and visitors efficiently. We will determine the strategies of the home textile sector for the future with all our partners in the sector. We will carry out many studies within the scope of such strategy from nano textile to smart textile.”
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Trends 2017/18 Heimtextil Frankfurt am Main 10 - 13.01.2017 Curated by Mrs. Niek De Prest
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Trends 2017/18
FUSION BEAST NOW-STALGIA CRUDE SENSORY SATISFACTION REALITY#BYTES
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FUSION BEAST THEME 1
NOW-STALGIA G ‘ ive me Yesterday‘
Be inspired by old designs, old decoration, old habits and old colors. Creations inspired from the stylistic approaches that were ‘en vogue’ years ago. From everyday life as well as high society. NOWSTALGIA layers the new on top of the old.
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FUSION BEAST THEME 1
NOW-STALGIA G ‘ ive me Yesterday‘
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FUSION BEAST THEME 1
NOW-STALGIA COLORS
Colors: deep red, dark army green, dirty olive green, deep purple, volcano brown, Accents: orange, blue and power green
Aqua 15-4717 TPX
Sun-Dried Tomato 19-1531 TPX
Meleagrini 18-1248 TPX
Limeade 13-0645 TPX
Greenbriar 16-6127 TPX
Calla Green 18-0435 TPX
Rabbit 19-3905 TPX
Acai 19-3628 TPX
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FUSION BEAST THEME 2
CRUDE
W ‘ elcome to Nature's lab‘ The primitive way of living provides a counter balance for the ubiquity of technology. We go back to what nature provides us in the purest way. Crude is rude and archaic. It unprocessed and raw. Sometimes immature and unripe. It comes the way nature’s lab provides it: uncolored and imperfect.
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FUSION BEAST THEME 2
CRUDE
W ‘ elcome to Nature's lab‘
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FUSION BEAST THEME 2
CRUDE COLORS
Colors: dark and light neutrals, colored neutrals like crude marbled aged meat, wheat color, chalky earth and grayish greens Accents: very small accents only in purple, pink, fresh green or yellow
Plum Wine 18-1411 TPX
Evening Sand 14-1311 TPX
Biscotti 13-1009 TPX
High Rise 15-4101 TPX
Tea 16-0213 TPX
Brown Sugar 17-1134 TPX
Muskmelon 15-1242 TPX
Shale 19-3903 TPX
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FUSION BEAST THEME 3
SENSORY SATISFACTION Stimulating the Senses
Stimulating for the eyes and oddly satisfying. Sensory Satisfaction focuses on sensorial triggers. From odd combinations of raw and smooth materials to super soft or surprising combinations of textures and senses. Sensory Satisfaction is a strong statement that demands for strong and unexpected colors.
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FUSION BEAST THEME 3
SENSORY SATISFACTION Stimulating the Senses
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FUSION BEAST THEME 3
SENSORY SATISFACTION COLORS
Colors: strong uni-colors, bright pastels or dusty basic colors. The designs draw their strength from perfect combinations or tone to tone harmony.
Dazzling Blue 18-3949 TPX
Poppy Red 17-1664 TPX
Sugar Coral 16-1640 TPX
Coral Blush 14-1909 TPX
Muskmelon 15-1242 TPX
Italian Straw 13-0917 TPX
Sweet Lavender 16-3931 TPX
Hint of Mint 11-4805 TPX
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FUSION BEAST THEME 4
REALITY#BYTES
Hyperfunctional - Mixed Media We are living in times of mixed media. The digital is fusing with the traditional. Hyper performance and hyper functionalities have become mainstream. Radical technologies are shaping the new creations. Reality#Bytes introduces an eclectic and expressive style that embraces innovative but hidden material performance.
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FUSION BEAST THEME 4
REALITY#BYTES
Hyperfunctional - Mixed Media
TRENDS
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FUSION BEAST THEME 4
REALITY#BYTES
Colors and Design: fairy tales, gaming and art inspire the design. Luxury is never far away in this theme.
Bachelor Button 14-4522 TPX
Harbor Blue 18-4728 TPX
Pale Gold 15-0927 TPX
Muskmelon 15-1242 TPX
Buttercup 12-0752 TPX
Brunette 19-1235 TPX
Sun-Dried Tomato 19-1531 TPX
Calla Green 18-0435 TPX
January 2017
EVENTS
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cadex generates more business opportunities for flooring companies among architect and designers Design and Architecture will take centre stage as highlights of DOMOTEX asia/CHINAFLOOR in 2017.
January 2017
EVENTS
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adex, the international event for connecting, learning and doing business in the design and architecture industry will be hold for the second year and for the first time as an integrated part of DOMOTEX asia/CHINAFLOOR inside W5 and N2 Halls. cadex will work as collective of architecture and design-related stimulating content and will generate two and half days of conferences, networking events, interactive activities, creative display and much more. cadex will invite design Masters to explore the most cutting edge and hottest topics within the industry such as All-in-one home decoration, retreat and boutique hotels, smart home, culture architecture and rebuild. cadex will cooperate with the Chinese Tongji University – College of Design & Innovation to establish Flooring LAB, a platform to analyze the upcoming flooring trends and discover new creative ways of using flooring materials. Key opinion leaders will hold forth of a variety of dialogues and they will also guide tours throughout the whole Exhibition Center to point out and explore the most relevant content, specially tailored for architecture and design professionals. Once again cadex will host Materia, the global network in the area of innovative materials. In a total area of 300m2, visitors can get a closer look to hundreds of outstanding innovative building materials samples. January 2017
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In 2016 cadex attracted more than 8000 professional visitors of which more than 60% were architects and designers operating in the Chinese Market and scouting for some interesting new materials to use in their projects. The remaining parts of the visitors included traders, contractors, real estate developers and leading industry Media. “In recent years in Asia Pacific region, the influence of architects and designers for buying decisions has increased. The ability requested to architecture and design offices to serve clients more completely have grown in importance and their specifications or suggestions are taken very much into consideration before taking buying decisions. Furthermore for any project, the general level of quality requested from the final client considerably raised and therefore the need to have architects and design expertise on the ground and more involved in pur-
January 2017
EVENTS
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chasing decisions became also imperative. ” says Mr. David Zhong, President of VNU Exhibitions Asia, one of the organizers of the shows. “As a result of these market changes and the increased need of our exhibitors to focus more on these categories of visitors, we decided to bring together our leading Trade Show (DOMOTEX asia/CHINAFLOOR) and a successful platform like cadex to increase the possibilities of business and give more visibility to flooring companies also among the architecture and design Community” concludes Zhong. While cadex is building up an outstanding program for all visitors and exhibitors DOMOTEX asia/CHINAFLOOR, as the leading flooring tradeshow in Asia Pacific, is filling up its space very fast! With 4 months remaining before the show opening on March 21st ,2017, the booked exhibiting space reached already over 90% of the available fairground.
January 2017
PROFILE
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Plasmat offers quality sample hangers
The company produces a wide range of products such as sample hanger tops, book hangers, roller blinds and zebra curtain catalogues, folders, and other complementary products, packaging materials, etc.
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ne of the leading companies operating in the sample hanger business in Turkey, Plasmat has been producing a wide variety of products in its field since 1997. We conducted an interview with Mr. Ahmet Aydin, proprietor of the company, about the success story of Plasmat. Full text of the exclusive interview follows:
On the company Having deep roots in the printing industry Plasmat was established in 1997. Our history of 25 years is the proof of the success of our company.
Product groups and production capacities We produce every kind of sample hangers that are used to bond samples of home textile products. Sample hanger tops, book hangers, roller blinds and zebra curtain catalogues, folders, and other complementary products, packaging materials are among the products we produce. Our production capacity is about 250 thousand pieces monthly, aside from other special products.
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On production facilities Our factory was built on a 2-thousand sqm land, and all operations are carried out on automatic machinery by professional staff. All operations are realized in the factory. On target markets 70% of our products are sold in the country and the balancing 30% is delivered to export markets. We export our products to Germany, Spain, Portugal, Iran, Poland, Holland, Norway, Italy, S. Arabia, Egypt, Israel and Russia.
On customers and customer satisfaction Despite recent recession in the market, we keep going successfully. We are aware of the importance of customer satisfaction and try to maximize it by adapting our operations and building a strong corporate identity. Behind our success are our solutions to save time and cost of sample hangers mounting and packaging. Trust that we built on our customers is a result of our success in answering the needs of them efficiently, economically and timely.
Targets for 2017 We want to increase our production capacities by entering new markets in abroad by following technologic developments closely. We visit or participate in the fairs in abroad and in Turkey. Fairs are important tools for us to expand our vision and finding new buyers.
Additional comments The quality of home textile products also depends on the quality of packaging and sample hanger preparation. Both are important for successful presentations. Efforts to grow home textile industry are also helpful for the producers of sample hanger and product handlers. www.plasmat.net info@plasmat.net
plasmat printing sample hangers
PROFILE
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Depar supplies coating, coagulating and flock products to several industries
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ainly known as imitation leather producer, Depar serves to the needs of businesses with wide range of products. Export manager, Adnan Yenipazarli informed about his company and products. January 2017
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On the brief history of the firm Established in 1981 Depar company has been producing polyurethane and polyvinylchloride coatings, coagulate and flocked products used as either input or accessories by the footwear, bag, dressing, upholstery and automotive companies.
On products and production capacities We have several product categories in our product line, each aiming a specific sector, including Fiera for footwear, bag and other accessory industry, Atlas for bookbinding, and other packaging needs, Lea, for home decoration needs, Pro, is for contract, automotive and technical industries and D’lux, for home decoration and draperies, Confex produces PU coatings and accessories for apparel industry. Our annual loading capacity is about 20 million meters. We headquartered in Avcilar, Istanbul in our factory of 40 thousand sqm. also having test and control laboratories.
On export markets and customer satisfaction? We actively export our products to England, Europe, Middle East, Africa, China and lately the USA. Our aim is to expand our customer portfolio and increase our sales in the markets.
On their customer service policy and promotional activities Our aim is to maximize customer satisfaction at every stage of our business operations by developing and offering new and quality products that are made with modern equipment. To this end, we regularly visit the events held in Europe, namely Mood in Belgium, Paperworld in Frankfurt, Interzum in Cologne and in other countries. They are important tools for promotion.
On targets for the new year Under the present circumstances we have been living in the last couple of years in domestic and international markets, having higher sales targets have become more important. We hope and target for more. This year, we introduced Myratile, a new wall covering material made of imitated leather in Evteks and Hometex fairs.
PROFILE
86 HTE
An elegant touch on the curtains by Toplu Tekstil
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anufacturing curtain smocking tape and tarlatan, Toplu Tekstil exports to the countries in Russian Federation and many countries in Europe and Asia. Mr. Orhan Yildizhan, Chairman of Toplu Tekstil, with whom we got together at their manufacturing plants, said that they have got prepared carefully for CNR Evteks Fair, and they are proud of being an exhibitor such a great fair.
Orhan Yildizhan, Chairman of Toplu Tekstil
January 2017
The company manufactures subindustry products with apparel, curtain smocking tapes, curtain tarlatans and roulettes for the home textiles
Could we get to know you firstly? “I was born in Istanbul in 1969 and am originally from Kastamonu. My career kicked off in with narrow woven industry in 1978. And I have continued my career with narrow woven industry.
Could you tell us about Toplu Tekstil? What are the differences of Toplu Tekstil from other companies? Our company was established in 1978. They started to operate in the narrow woven industry in 1997 with the production of sub-industry products for footwear and apparel (strap, rubber, lace). We revised our investments that we started in 2005 to comply with the conditions emerging while the years were passing away, and considering the requirements of our customers. We renewed both our machinery and our manufacturing plants using the cutting edge technology. We started to provide services in curtain, finishing, and accessories industry. We manufacture sub-industry products with apparel, curtain smocking tapes, curtain tarlatans and roulettes for the home textiles. We manufacture with various widths from 1 mm to 200 mm for all our product ranges. Our company has a monthly production capacity of 15.000.000 meters. We meet the demands of the companies that make export to Europe and many other countries around the world. We could smoothly meet all our customers’ requirements thanks to both our machinery and our technical personnel. In addition, we provide support for our customers’ R&D works. We deliver the special fabrications received from our customers as soon as possible by diligently working. That’s to say, we have a customer-oriented sense of working.
How does your company contribute to the economy? “Having become a well-recognized brand in its industry, Toplu Tekstil makes exports to many countries in especially Russian Federation and many countries in Europe and Asia. We desire that we could produce economic, up-to-date and innovative solutions for the customer demands and meet the domestic market requirements without needing foreign market. In this sense, as Toplu Tekstil, we are trying to do our best to transform our country into a country that exports instead of imports.”
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sustainability takes over the bedroom January 2017
NEW
FROM WEDNESDAY UNTIL FRIDAY
6-7-8 SEPTEMBER
2017 #moodbxl moodbrussels.com #indigobxl indigobrussels.com MoOD & Indigo Brussels are organised by Textirama vzw, Poortakkerstraat 9d, BE-9051 Gent, Belgium phone +32 9 243 8450 - fax +32 9 243 84 55 - email: info@moodbrussels.com - info@indigobrussels.com
EVENTS
92 HTE
I
n Cologne, bed manufacturers will be presenting their new products and ideas in the Sleep segment. The subject of sustainability will be a key area of focus in a segment strong on innovation. “You made your bed, now sleep in it�, so the saying goes. The choice of bed determines how well we sleep. That sounds simple, but is in fact quite complex. There are beds of different heights, with varying levels of mattress thickness, type and size, box spring beds, waterbeds and futons. This year, once again, the Sleep segment at imm cologne 2017 offers a complete overview of what is currently on offer from the industry. Across approximately 18,000 square metres, all of the big names in the industry will be presenting their ranges. The themes of the action areas are sustainability and recycling.
January 2017
EVENTS
94 HTE
imm cologne is the perfect place to guide the trade through the multiplicity of beds and mattresses: once again, in 2017 bedroom furniture for every taste and need will be on show here. Says Arne Petersen, Vice President Trade Fair Management at Koelnmesse: “Our Sleep segment is again expected to be hugely popular at the coming imm cologne 2017. Hall 9 is already fully booked and Hall 5.1 has also to a large extent been booked by vendors from the Sleep segment.� The big exhibitors will without exception be represented again in the coming year in the city on the Rhine, including the German company Oschmann, which has been manufacturing upholstered beds for five generations, and the home textile specialist Frankenstolz. And Tempur, Hilding Anders from Sweden, Badenia, Rummel Matratzen, Veldeman, Auping, Fey & Co. as well as De Rucci will be showcasing their contributions to a restful sleep in Cologne. A lot of international companies will be debuting at imm cologne in 2017, including Perzona International, Ecus Sleep, Ersan Madeni, Boydak and Toom Tekstiil, among others.
January 2017
EVENTS
96 HTE
And a number of German companies will also be among those represented at imm cologne for the first time, including Centa Star and Shogazi. Shogazi has been specialising in healthy sleep since 2002. With its mattresses made from natural materials, the Munich-based manufacturer is a perfect match for the focal point of the Sleep segment at imm cologne 2017. The subject of sustainability will be addressed in two special areas: in cooperation with the American organisation ISPA (International Sleep Products Association), Koelnmesse is creating a Lounge area in Hall 5.1 on the theme of “Mattress Recycling”. Hall 9 also addresses the topic of the responsible use of resources: “The Recycling Lounge ties in with the topic we’ll be covering in Hall 9, which is the subject of sustainability”, explains Petersen. “In this way, the Sleep segment in 2017 will again illustrate the current state of the bedroom furniture segment whilst at the same time offering answers to issues that are relevant to society.”
January 2017
PROFILE
100 HTE
EgeHome Textile, a respectful brand in home and hotel textiles
Towels, bathrobes, beach towels, promotional items, peshtemal, slippers, waterproof mattress covers, ihrams, piques, sheets and linens, quilts and pillows, kitchen aprons, blankets, drying cloths, polar shawls, stock textiles and more‌ From Denizli to the world‌ January 2017
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stablished in 1978, EgeHome Textile Company served in domestic market for several years. After developing its production and operations, Denizli-based company gained the confidence of its customers and started to serve foreign markets in 1997, with the quality and competitive prices. EgeHome Textile exports 70% of its total production to world markets. The company now operates in three main fields where it is very much specialized: Firstly, EgeHome Textile Company produces specially designed towels. Thanks to its award-winning designers the company always offers new models to its customers and informs them about new trends, colors and fashion. Secondly, the company offers excellent hotel and hospital textiles. EgeHome is specialized in this field thought its quality laborship from yarn to washing and being resistant against reveling. Especially the waterproof alezes are resistant against high temperature washing and breathable. These important features make the beds long lasting. The third main field of activity of EgeHome Textile is promotional textiles. Textile has an important role in promotional materials which have critical importance on promoting the companies. EgeHome offers excellent choices in towel, peshtemal and polar groups at all quality levels for any budget with maximum orders.
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PROFILE
104 HTE
Celik Tekstil grows in export markets M anufacturing a wide range of home textile products Celik Tekstil has been supplying quality products over two decades. The company has been exporting to eastern and western markets and aiming at diversifying its markets. We asked their success story to Isa Celik, general manager of the company. The interview follows:
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Will you brief us about the past of your company? Founded in Istanbul in 1996 to take Turkish home textile products at better positions in the world markets, Celik Tekstil started to export it products. Having their own original patterns and motives on their products, now sells its products in more than 300 stores in the country and in 200 stores in 35 countries in abroad.
On product groups and production capacity We produce fabrics for bed covers, digital pressed bed sets, towels, bathrobes, tablecloths, etc. Our monthly capacity is 1.4 million meters.
Info about exports and target markets We have been already in Caucasus, the Balkans, North Africa, East Europe, and Middle East. Central and south Africa, Middle East and North America are our target markets for exports.
On customer satisfaction policy The best way to satisfy the customers is to know more about them. It means having knowledgeable about the traditions, fashions, culture, living standards, and market conditions in related countries. Also we have to offer them the best products produced on Turkish standards.
PROFILE
106 HTE
On participation in international fairs We participate in many international fairs. There are several efficient fairs held in North African region. Besides the trade fairs are organized in European countries in which we find opportunity for either direct or indirect contacts with professionals representing supermarket, shopping malls, stores and tradespeople.
On your plans for 2017 In 2017 we, as Celik Tekstil, aimed to reach wider markets in the world through our powerful and global network.
Do you have any additional comment on your activities and about the industry? Textiles have been regarded as second class industry in the development of countries. However, we believe that having value added products and powerful brands are more important to close the gap of foreign currency balance in national economy.
January 2017
PROFILE
108 HTE
Kırayteks produces home textiles for four decades January 2017
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nur Kirayoglu of Kirateks company, informed us about his company, their products and activities.
On brief history of the company Established by our forefathers in 1960, our firm has been producing home textiles for 40 years and now is managed by third generation.
On products and capacities Store blinds, hotel draperies and mattress fabrics are our major product categories. Our annual capacity is more than 20 million sqm.
On production facility Our factory is located in Demirtas Organized Industrial Zone in Bursa. It has 40 thousand sqm covered area and 300 people are employed in the production. Having integrated operations the factory has weaving, knitting, dyeing and finishing sections.
Onur Kirayoglu
PROFILE
110 HTE
On export markets We sell our products to several export markets including England, Germany, America and Russia. They are our major targets for exports.
On participation in the international fairs Every year we have been participating in two to three fairs held in abroad. Fairs are important media to get into contact with buyers from all over the world, especially the ones held in Europe.
On targets of the company for 2017 We have had to set our targets limited for the year 2016 due to global developments in politics and economics. As our company and for the national economy we are more optimistic for the year 2017.
On additional comments on the industry We want to emphasize the importance of fairs in our businesses and advise to our partners to increase their activities in fair organizations.
January 2017
112 HTE
TRENDS
Design Trends by Milou Ket Milou Ket gives insight into her new Interiors book, edition 2018/2019.
Introduction Sustainability and innovation in materials are key in design. We experiment, research and explore materials to find old and new solutions for instance with algae, cow dung, composites, and using waste for a circular economy. The first, theme, with very light neutral colours and some refined pastel colours, is called “Where Serenity Reigns”, to create a peaceful environment. The second theme, “Acid Transformation”, is influenced by fresh, bright pastel colours, inspired by candy, for geometric or more organic design.
The third theme, called “Around the World” is based on the mix of influences from all over the world. Deep, warm colours prevail. In the fourth theme “High Voltage” primary and bright colours prevail and are the base of a more colourful interpretation. In the theme “Nature’s Calling” we see the influence from nature in shades of green, but also in blue water shades. Old and new are combined, the natural in an industrial setting.
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1. Where Serenity Reigns Inspiration The first theme is called “Where Serenity Reigns�. It is a theme with a quiet, cosy atmosphere, our own safe heaven where we can relax, and distract ourselves from the noisy world, truly our home. We are looking for consolation and security, and especially here we see an interest in textiles. Nature plays an important role. Materials are very important, because they are strongly linked to effects of textures. Warm felt, heavy textured knits, fur, suede, wood and leather, are opposed to smooth materials. Especially materials with a pile give character to products, such as velvets and the interest in rugs and carpets. The materials are often lightweight, but bulky. They often show a protective effect, are soft, airy and padded. There are interesting products with acoustic properties, such as felt tiles in interesting shapes.
The shape of furniture is soft and rounded. We will see more colour in our interiors, in cool pastel colours. Often unexpected or accidental oxidation, the effect of time and weather determines the appearance of products, marbling, stone and natural effects.
Colours Besides some neutral colours, we will see more colour in the interior. Especially soft pink will be important. Often we see that different shades and intensities are combined for an interesting effects. As colours we see: Greyish Blue, Greyish Green, Greyish Lilac, Cream Pink, White, Yellow Beige, Light Taupe and Light Camel. The combination of black and white will continue, but not as strong as before and will be applied in finer effects. Colour ranges can be combined, but this range is the base.
TRENDS
114 HTE
2. Acid Transformation Inspiration This direction is called “Acid Transformation” as the colours are almost as acid like sweet candy. Gradients and watercolour effects are important ways of decorating products. We also see aquarel prints, spots and stains. In this theme we see more synthetic influences, inspired by the 50-ties and -70-ties with rubber, silicone, plastic, dichroid and coloured glass and porcelain. Transparency combined with opaque, and iridescence are important in rounded “blob” shapes, but also in facetted design with hard edges. Colours can overlap each other to obtain interesting shades. Also here accidental ways of decorating are important, aging or shifting of materials. We see often very airy shapes in this styling direction, with furniture made out of metal wire, for an airy effect. Furniture is often upholstered by airy, padded materials. The candy colours only add to that special effect. A special, popular category are the printed flower designs, for bedding, pillows, sometimes out of scale. Handwritten text adds a certain casual touch to prints.
Colours The pastel colours for this styling direction are fresh and cheerful, reminiscent of fruits and candy and much stronger than we have seen before. Especially pinks are striking. As colours we see Pastel Lemon, Pastel Lime, Light Lipstick, Pastel Lilac, Lipstick Pink, Pastel Pink, Pastel Blues and Pastel Turquoise. These colours are added as accents to the previous range, or may be combined with darker shades for more effect. Colours can be almost layered, from very light to medium, strong or dark.
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TRENDS
116 HTE
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3. Around the World Inspiration In almost all large cities in the world, people from different ethnic backgrounds live together, and leave a mark by sharing their different backgrounds while cooking or making music. They influence each other. We also travel a lot, and bring home memories from our travels. In this way we see a renewed interest and appreciation in hand-made products, and old crafts that are revived, or combined with modern techniques. Also the different shades of wood are important. Organic products such as leather and suede, wood, fringes, irregularities, old techniques such as shibori, wood work, marbling, raffia, etc. are popular again. Natural fibres are popular, such as bamboo, pineapple fibre, seagrass etc. Sometimes we see an unconventional combining of different weaves and prints, of with animal prints, inspired by African people, by Aboriginals or influences from the Far East, especially Japan and China. Indigo dyes, shibori techniques and other old crafts regain popularity again. Chalk paint is used to paint the house in an uneven way.
Colours For this direction the colours are warm and rich and remind us of earth colours, of clay and pottery, or the autumn. As colours we see Amber, Light Terra Cotta, Faded Beige, Bleached Blue, Clay Brown, Warm Red, Peacock and Reddish Brown. These colours can be combined as well with the range of bright colours. Sometimes a pink colour is added, or we see a kind of tomato red. Brown is an important background colour, light beige will be used to highlight a product and may not be missed.
TRENDS
118 HTE
4. High Voltage Inspiration Modern art is an important source of inspiration for this style direction, called “High Voltage�. Especially the Memphis movement is an influence. Strong and bold contrast, with the addition of black and white plays a role. Mostly we see facets, geometry and graphical ideas. We see an interest in coloured glass products, often with overlapping colour, reminiscent of stained glass windows. Also mirrors are used to paint on. Popular products are executed in various rainbow colours and are offered as modules, for instance chairs, but also seating elements and bookcase elements. Besides that, these bright colours are used for outdoor products to evoke a sunny, summery atmosphere. There is also interest in cheerful African products. In prints designers make use of accidental effects, with spots and stains and bright colour splashes. This direction is important for accessories, rugs and carpets, ceramics and glass, but now also for bold colour statements of painted walls.
Colours Colour, mainly primary and bright colours are the base of this colour range, often used as variation of the same product. As colours we see Acid Yellow, Bright Orange, Candy Pink, Bright Red, Turquoise, Bright Green, Cobalt Blue and Purple. They can be applied in strong contrast or tone in tone. In the interior they are also important as paint colours, for a single wall. Black and white are often added for more definition, and to bring the necessary contrast. Also these colours are combined with darker colours, and are used as well in combination with light and brighter pastels.
January 2017
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TRENDS
120 HTE
January 2017
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5. Nature’s Calling Inspiration In this style direction, called “Nature’s Calling”, we see how natural elements, with lots of greens, are combined with industrial elements, old and faded, worn and aged. Old and new are combined. Flora and fauna and botanical ideas play an important role, but we see a shift towards more exotic elements. There is interest in prints for the colonial history of exotic places with palm trees and ideas derived from old engravings. Whole landscapes are depicted. Digital techniques make it possible to imitate all these effects. We see that especially in large digitally printed wall murals. Materials take a major role, are often imitated and should show traces of use. Piles, textures, relief, and high/low effects are important, think of suede, velvets and acoustic materials, such as felt. Also in carpets, digital techniques and laser cutting are quite new. Designers continue to be fascinated by experiments with materials and natural elements, such as oxidation, the weather, the tide, seas and clouds. And make use of accidental designs.
Colours These shades of green and blues evoke a soft natural organic atmosphere, reminiscent of the greens from nature and the blues from water. As colours we see Greenish Yellow, Soft Green, Light Olive, Blueish Green, Greenish Blue, Golden Green, Olive Green and Bronze Green, a kind of Khaki. Because textures are so important, the result is very lively, with highlights and shadows. It is possible to combine these colours with the blues and greens of our other style directions for an interesting effect, either pastels or bright accents. Contact: studio@milouket.com Turkish agent: didem@fabricconcept.com
PROFILE
122 HTE
Zorel Textile set to export more of Z&R HOME brand home textiles
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nown for its quality and innovative products, Zorel Textile, a leading home textile company located in Denizli, sells Z&R HOME brand home textile products in export markets. Thanks to its years of experience the company has gained to respectful place in the sector. Rafet Zora, proprietor of the firm, outlined the details of their success story for the readers of HTE magazine:
On the history of company Zorel Textile was established in 1989 as a fabric weaving business. In 1996 we started to produce and export towels and bathrobes. We have been selling 15 million dollars of goods annually to more than 30 countries in Europe, America, Far East, South Africa and in the Middle East.
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On products and production capacity Towels and bathrobes are our major products, however, we sell other varieties under our Z&R Home brand including bed linens, bed covers, kitchen, bathroom and kids textiles. Our factory employs 150 people and produces 150 tons of products monthly. Weaving and dyeing operations are all carried out in the factory of 25 thousand sqm.
duced at important trade fairs. They are also important as platforms to meet with our customers and to evaluate the prospects in the future.
On targets for 2017
Quality products and fast delivery are our priority. Our policy is to provide the right products at reasonable prices to right customers as fast as we can.
Our priority target for 2017 is to reach the sales targets we have determined and higher levels of customer satisfaction. We aim to make the collection products we produce for Z&R HOME brand to be known in international markets, and to produce and export more value added products for the benefit of both our company and our country.
On sectoral and international fair activities
On additional comments
We have been in 6 to 10 international fairs annually, especially in Heimtextil-Frankfurt and Evteks-Istanbul. We participate in other events in parallel to our target markets. Fairs have always been a major promotional activity in home textile business. New products and trends are intro-
Turkey and Denizli province have been major production centers in the world for home textile products. Our main aim is to provide valuable contributions to the national targets for exports by producing innovative and high value products.
On customer services
PROFILE
124 HTE
Cottonize, a respectful brand of Kadir Ikizler Tekstil The company exports towels, bathrobes and bed textiles to a great number of countries including Russia, Ukraine, Algeria, Iran, Azerbaijan, Uzbekistan, Kyrgzstan and UAE.
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adir İkizler Tekstil was established in Marmaris region of Mugla in 1990, with the goal of becoming a leader in the field of innovation and enterprise. As a first step in the retail sector, providing direct access to the ultimate consumer began its adventure was accelerated with the evolution of Turkey’s tourism sector. The company has become an arbiter with its successful works and bulk towels in the region. Its daily production capacity is 5 tons including terry, armored and jacquard fabrics.
“After the crisis in Turkey and the decrease of the production in 2000, we started Kadir İkizler Tekstil San. ve Tic. Ltd. with our production in 2004. We managed to make our presence felt in the sector with strong competition,” says the official of the company. “Our quality starts with raw materials. We get the best raw materials and within all production units from weaving to embroidery, from packaging to distribution and shipment is made by our experienced staff.”
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“Our target is to open the doors through Dubai to Central Asia and Africa with our registered trademark ‘Cottonize’. Kadir İkizler Tekstil presciences production ecology of raw materials and chemicals used in textile manufacturing in terms of environmentally friendly technology as an approach envisages the use of selection and treatment methods required in every possible aspect. Compatible with the expectations of the environment and workers in the appropriate direction to social and ethics, customer expectations and demands meet up any activities recognizing this sense, customer and staff satisfaction as one of the main operating principles we are realizing this consciousness. Kadir İkizler Tekstil shows respect for fundamental rights and freedoms of workers and ensures that all employees are legally granted with their rights.”
Metin Doğu Export Manager
PROFILE
126 HTE
Barine, a prestigious brand in home decoration and apparel E
stablished ten years ago in Denizli, Barine sends Made in Turkey labeled products to world markets and sells online. Seyma Sengil Ozansoy of the company informed us about their brand and operations.
Brief info about the company We have been producing for several brands and companies in the world as a supplier of home textiles since our foundation in 2007. Besides, we have our own brands namely Barine, Ozyka and evimhayatim. com for retail sales. January 2017
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PROFILE
128 HTE
On products and production Home textiles and home decoration products and outwear are our main product categories. Our factory is able to respond both smaller sized orders and large volume of demands. Our factory has units for weaving, apparel and quality control. We also outsource some of our operations and services such as design works. This adds to our flexibility while designing new products.
On export markets and targets in abroad Europe, America, Australia and some of the Far Eastern countries are our main export markets. We aimed to increase our share in export markets especially in Far Eastern countries.
On relations with customers We are sensitive about customer satisfaction. For this end, we develop our quality standards, improve production runs and timings, and be careful about the interest of our customers. When we encounter any problem we try to solve them immediately with all of our staff. Profitability comes next.
Seyma Sengil Ozansoy
Ozan Ozansoy
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On fairs and exhibitions We participate in Maison & Objet Paris fair twice annually. This is an important event where decoration trends in the world are shown. Since we also want to develop our own brand this fair is one of the most effective organizations for us. Fairs has several advantages for both producers, suppliers and customers. The stability of fair events, fair organizations and activities of participants are also important. In 2017 we want to participate more fairs held for international audiences.
On the targets of the company for 2017 The period that we have been in has come with problems and hardships. However we take our measures to overcome this and to realize our plans. For the year 2017 our priority is to improve our brand value in present markets. We revise and develop plans for more sales, and higher brand awareness.
Trevira CS at Orgatec
PROFILE
130 HTE
Trevira City at Orgatec presenting textile ideas and the Trevira „Cloud“.
Trevira City – textile solutions for modern worlds of work
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ith its first appearance this year at Orgatec, Trevira is taking up the Fair slogan with its stand concept. “New visions of work“, the creation of fresh solutions for modern work environments via textile innovation: this is the message of “Trevira City“, which is where the fibre manufacturer is making its presentation, along with six fabric partners. The City itself stands for new perspectives of contemporary worlds of work, where the borders between working and living become blurred and acknowledgment of this demands fresh approaches to design.
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The exhibition set is made up of eight houses, made of textile materials and loosely arranged on the stand area. In the middle of the houses, whose symbolic function becomes clear from their reduced shape and archetypal silhouette, there is an open space that stands for the central themes of efficient work processes: communication, creativity, inspiration, networking and motion. The individual houses take up the core themes of the participating exhibitors, which have a direct bearing on the highly contemporary issues in office planning. entry of colours and structures previously reserved by tradition for the home into the world of work acoustics as one of the most important elements in office planning. From the outside, “Trevira City” appears in a tone-in-tone design of various shades of grey and thrives on a variety of textures and transparencies. The interiors of the houses are furnished in different colour ranges – thus the interior and exterior skins of the houses alone demonstrate a vast spectrum of textile design possibilities. The unusual design of the stand aims to communicate messages with a long lasting effect. “In place of the rather factual product presentation, which has up until now been customary, we wished to do the unexpected with our presentation and set a clear sign“, explains
PROFILE
132 HTE
Trevira’s Head of Marketing, Anke Vollenbröker. “Our aim here is to show interior designers and furnishers particularly, how versatilely Trevira CS textiles meet the demands of modern office interiors – be it as “problem solvers” when it comes to improving room acoustics, or as furnishing elements with strong design and high textile performance”. The various facets of the exhibition display the huge range of possibilities that the participating manufacturers have already created with their Trevira CS products. Fidivi for instance is showing a great variety of fabrics in an all-over cushion installation, in the Pugi house there is a display of materials with a wink in oversized embroidery frame strips and Baumann Dekor has an oversized lamp bursting the house dimensions.
Fidivi
In the Casalegno Tendaggi house the visitor dives into a fabric labyrinth. On the acoustics theme Hohmann has the visitor strolling through a display of ear sculptures and Müller Zell offers the chance of a sound shower. Other fabric suppliers have also contributed to the textile furnishings of the fair stand. Création Baumann, JAB Anstoetz, Mattes & Ammann and Silent Gliss are sponsors for the textile decoration of the two Trevira houses. Riva
One of the two Trevira houses accommodates the reception and catering area, impressively showing in the background how printed fabrics can provide depth to a room. The second Trevira house presents the variety of Trevira CS collections, with samples from 15 fabric suppliers. Here too the design mirrors the office theme – the fabric samples are displayed on a collection of 230 clip boards. For the design of the lounge area in the centre of “Trevira City” 23 further fabric samples, provided by ten suppliers, have been used. „Trevira City“ stands as a meeting place for ideas, as a melting pot for innovation and as a place at which and about which people speak. This is supported by a daily performance, when a “real“ cloud hovers over “Trevira City”. This striking image is to be both eye-catcher and symbol: textile ideas, condensed in the Trevira “Cloud” for all who create modern working spaces. Collections from exhibiting Trevira CS partners:
FIDIVI's new very hardwearing office upholstery fabric with high resistance to abrasion (100.000 cycles) from spun-dyed yarns.
Langhe New upholstery fabric collection with melange effect from FIDIVI, available in 33 colours. © Photos: FIDIVI
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Pugi
Hohmann
Mirage
3D acoustic fabric Tasso from flame retardant Trevira hybrid yarns with stiffening effect.
Upholstery fabric in modern appearance with stretch effect and high resistance to abrasion and pilling.
Trevi Style A superior upholstery fabric with natural look. Š Photos: Pugi
Š Photo: Hohmann
PROFILE
134 HTE
Happylife Tekstil offers happiness in kitchens January 2017
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eeing a window of opportunity in kitchen textiles in the market, the company started to produce items of kitchen textile in 2000. Then, in line with growing demand for the category, it now produces waterproof kitchen aprons and other varieties, including the aprons for kids, handling textiles and kitchen gloves. Production and sales of design product volumes have been increased three fold in and out of the country. A dynamic and visionary organization, Happylife Tekstil, tries to be one of the major participants contributing to national economy with its invesments and activities. The company maintains its innovative and leading position in the market. The mission of the company is to be a locomotive company with its policies in the field of human resources, market planning, technological development, research and development, systemic and customer oriented activities.
PROFILE
136 HTE
Tan family returns home as Bella Maison after 14 years in Algeria Moved its furniture factory to Algeria during 2000 crisis from Samandra, Istanbul, Tan family returns back home with its Bella Maison brand in home textile and decorations.
January 2017
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ne of the leading distributors of the world’s kitchen brands in Algeria, Tan family returns home back to Turkey and enters home textile business. Muhammed Tan, chairman of the company says, “I reflected my yearning of Turkey to my Bella Maison brand with ‘my sweet home’ motto. First shop was opened in Istanbul and 5 others in Turkey and one in Algeria and a corner shop in Kuwait will be opened in the first quarter of 2017.
Tan family has moved to Algeria under the management of father Ali Tan following the crisis in 2000 by opening Sarl Cocon, a supplier for furniture industry. Assumed the distributorship of a largest kitchen companies in Algeria, the family decided in 20016 to produce prestigious kitchens under their Coccinelle brand. The company now has a capacity to produce 1000 bedrooms and 10 thousand kitchens annually. Sales of two brands accounts for 40 million dollars annually. The company now aimed to open 60 stores by investing 30 million dollars.
Muhammed Tan, Chairman of the Company
PROFILE
138 HTE
M. Tan says, “We will invest 2 million dollars in 2017 and we targeted to earn 100 million dollars in five years. Our stores will be located at prestigious parts of the cities, Alger, Istanbul and Kuwait. We signed export contracts with a British company, and expect to get 10 million dollars from exports. We are interested in markets in France and South America. In line with growth in real estate industry, needs for other necessities, furniture and home textiles are growing. We studied the markets for our Bella Maison brand. First we got Istanbul region distributorship of a major mattress company in Kayseri. It was beneficial for us to get to know about home textile business. We are going to open new stores in Nisantasi, Etiler and Bagdat Caddesi each are of 150 sqm where we plan to sell every item needed at home including bed covers, blankets, colognes, and kitchen items.�
January 2017
PROFILE
140 HTE
GCM exists where textile is! E
stablished in 1988 GCM company has obtained a wide customer portfolio with its quality and customer oriented after sales services, and has become a leader in its field first at domestic market and in abroad where it has been exporting to more than 30 countries. The knowledge and experience that GCM obtained as Güven Çelik, are combined under the name of “GCM Group” as follows: “GCM” brand in the “Textile Machinery” sector “GCM Geri Dönüşüm” in the “Plastic Recycling Machinery” sector
Koray KUTLU Owner of GCM GROUP
“GCM Otomasyon” in the “Automation and Software Systems” sector.
January 2017
The firm has a wide area of customers in the textile industry from integrated textile industry to weavers, from knitted fabric manufacturer to fabric wholesaler, from ready-to-wear manufacturer to fabric importers. The clients of GCM comprise numerous firms all over Turkey. “Our target is to enlarge our export program and to introduce our machines to all Textile Industry in the world, currently and permanently. We have been continuing our production and after sale service activities with our experienced and expert staff at our factory in Hadimkoy, Istanbul. We are more powerful, more enthusiastic and more customer-oriented solution partner with our GCM brand,� explains an official of the company.
GCM product portfolio includes: Fabric Inspection Machines, Fabric Double Folding Machines, Fabric Roll Packing Machines and Automation, Laboratory Test Equipment; Spectrophotometer, Rubbing Resistance Test Apparatus (Crockmeter), Light Box. Manuel and Automatic Swatch Cutting Knife Machines, Portable Swatch Cutting With Laser, Barcode Management for Fabric Sample, Fabric Quality Inspection System and Bar code Warehouse Management System, Drilling Machines.
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PROFILE
142 HTE
Troyhome Collection offers elegance and quality Troy Home Collection of Altindis has important features as variety, quality and modern line in drapery.
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E
stablished in 1950s in Develi town of Kayseri, Altındiş family business is an experienced company operating in the textile sector. Targeting constant innovation and growth the company opened its premises in Sultanhamam, the center of the textile market in Istanbul in the mid-1970s. Successfully serving the family sector at all times in many years Texting area acquired innovative approach in 1985 by exhibiting its competitive products at its showroom. Altındiş Textiles Company increased its product range and developed its market simultaneously. Serving to many brands with its quality production line Altındiş started the production of HOME and presented to the market. Today TROY, TROY HOME, HOME PLUS and the PLATINUM collections are still in production and they have a respectful place in the market.
“From the first generation the family business has always continued in honesty and brought to perfection the forefront of its work in the textile sector,” comments Ahmet Yasin Altındiş of the company. “We are continuing with a successful and visionary way. The most effective way in our business is to respond to the needs of the industry, which necessitates recognizing the needs, and to serve in that direction. Our customer-oriented activities have been developing every day and we are running towards our major target of making our brands worldwide recognized and respected brands.”
PROFILE
144 HTE
multiSTiQ tags well‌ m
ultiSTiQ is a leading producer for base materials for both the label- and textile industry. Main items are reinforcement materials for sample makers e.g. waterfall collections and edge fixing and labels with very high adhesion performance. multiSTiQ also supplies a range of label materials for the carpet- and mattress industry. Next to a range of standard products, multiSTiQ successfully develops tailor-made products for the customers. The 35-year experience in these markets is one of the key drivers in this process. multiSTiQ is part of the Permess/multiSTiQ group with subsidiaries in the Netherlands, UK , Italy, Turkey and Bangladesh. As a traditional show venue for multiSTiQ the company has been participating in Heimtextile-Frankfurt this year also. It can be visited at Hall 5 Level 1 Booth B06, 10-13 January 2017.
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On exhibiton, multiSTiQ will have a shared stand with Jaydee and Fepatex. These two Dutch companies operate in the textile industry. Where multiSTiQ and Jaydee service the market for sample making and Fepatex more general the market for interior textile. multiSTiQ will concentrate on material for waterfall collections, It will have waterfall machine on booth to show and sell with attractive prices. Next to that multiSTiQ will show a wide line of edge framing materials in self-adhesive and to iron on. For label printing (identification of the samples) the company will show a big range of different label materials for TTR printing and now also for digital printing in full color high-speed inkjet. These printing machines are also on display to show quality and speed of printing on MQ materials. multiSTiQ can also support those companies that are planning to set up or professionalize their own sample making department.
PROFILE
146 HTE
A
Has Group excels in textile and carpet technologies
s a respectful member of VDMA, German Mechanical Engineering Industry Association, Has Group has been producing machines by combining design, project, sale and after sale services. In addition to its manufacturing line dominated in textiles and technical textiles Has Group is a big brand in carpet technologies as well. We conducted an exclusive interview with Levent DemirtaĹ&#x;, Carpet Finishing Lines Sales Manager of Has Group. Full text of the interview follows:
What do you have in your machinery portfolio? We have all finishing machines for the back coating or lamination (secondary backing) of carpets. Actually, we produce complete finishing lines for all tufted, woven, artificial grass, bathroom carpets. Carpet tile / PVC Coating ranges are also in our portfolio.
Can you give some technical details about your carpet machinery? What superiorities do they have when compared with competitors? We have a great experience on the finishing machines of textiles since 25 years. We adapted these experiences on our carpet finishing machines, too. Now our carpet finishing machines are produced with the latest technology in the World. You can control our lines with your tablets or even with your mobile phones. January 2017
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Environment & energy saving are also another key points for us while producing our machines. Everyday our R&D center is working on reducing the energy consumptions of our machines. We are able to get at least 18 % of the energy back with our newly developed heat-recovery systems. In Turkey, HAS GROUP is the only carpet machine producer company working on these details and in the world it is one of the few.
What will you display at Domotex 2017? This is our 5th time we are in Domotex Hannover. This year we will represent our carpet tile / PVC coating lines for the first time. Also, we will represent our lamination lines first time for the blanket-carpet sector which is an emerging trend.
How is your market position in Turkey and in other markets? We are the market leader for tufted & artificial grass carpet finishing lines in Turkey. In woven carpet finishing lines we have a very accelerated sales graphic in Turkey. Last year we sold our first carpet finishing machines and shearing machines to South America, Europe & Middle East markets. We have some new contacts to sell our first carpet finishing machines to the US market in 2017.
Do you have additional comments about your company, products or markets? Even the last few years were not so satisfying for carpet market in the world & especially in Turkey, we still have been able to double our carpet finishing machine sales in last 3 years. We have a very high repeat-order rate. This proves that all our customers are well satisfied with our quality & systems.
PROFILE
148 HTE
Clariant’s ColorForward 2018 Forecast reflects a dark mood among consumers
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Colors for 2018 will be organic and tinged with grey
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uttenz – Clariant, a world leader in specialty chemicals announces the release of ColorForward® 2018, the 12th edition of the annual color forecasting guide for the plastics industry. As it does every year, the international ColorForward team took a deep dive this past September into the state of consumer attitudes and likely color preferences for the coming years. All four of the global social trends identified reflected an over-arching feeling of sadness, fear and distrust of the conventional world as-it-is. Behind that, however, is what might be termed a “silver lining.” A sense of resolve… of determination to endure and a cautious optimism that people can make a difference and things will get better over time. This melancholy mood is evident in the fact that all the colors are toned down and a little bit grey but, at the same time, warm, organic and hopeful.
Clariant’s ColorForward® 2018 Forecast Reflects a Dark Mood Among Consumers. (Photo: Clariant)
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The ColorForward concept was developed to help brand managers and designers anticipate – years in advance -- what colors will connect with consumers on a deep, emotional level. Today, after twelve successful years, this unique design tool is rapidly gaining credibility. “We will present the 2018 forecast at Heimtextil in Frankfurt in January and at Stockholm Design Week in February, and we have been invited to speak at the prestigious Fuse London design event in October,” says Judith van Vliet, ColorWorks Designer and a leader of the ColorForward team. “It is very unusual for a company like Clariant to be consulted on trends by the design community and I think is very real reflection of the respect they have for our work.” The ColorForward advantage arises from its longterm global view of social trends. Other forecasts, van Vliet explains, are more focused on reacting to short-term trends. Clariant, on the other hand, tries to identify the deep-seated emotions that influence how consumers respond to color and, by extension, to a manufacturer’s product. She concludes: “I think
that’s what makes ColorForward different from other forecasts and why we are getting so much attention.” ColorForward 2018 has been completely repackaged this year. The presentation materials are simpler and cleaner. The forecast developers composed a single image for each of the four trend themes. Then, discrete facets of each image are used to represent the different elements of each trend. The trend colors are offered in a printed booklet and with molded plastic plaques that allow participants not only to see the colors but also to touch them, feel them and hold them in different lighting or against different backgrounds.
The ColorForward 2018 trends and colors include: Newmorrow The Newmorrow trend theme reflects a sort of yin-yang mood among consumers. On the one hand, they believe the “system” is rotten; unable to change economic and social conditions that have become intolerable. On the other hand, there is also a
PROFILE
150 HTE
conviction that change is still possible… not by government but from grass-roots efforts of individuals and small groups. This change, it is understood, will come only slowly and so there is a need for “cathedral thinking.” Just as it took the work of generations to build the huge medieval churches of Europe, changing and improving a corrupt system requires unselfish commitment, a long-term vision and faith that the final objective can be achieved in the end. It is not surprising then, that the Newmorrow color palette includes a brownish green called Primordial Soup. It prompts references to sewage and death and some have referred to it as “the ugliest color in the world,” but it also reminds us of the verdant, rich biological goop that spawned life as we know it. LongitudeLatitudeAttitude Dissatisfaction with conventional ways of living also stands behind the LongitudeLatitudeAttitude trend theme. It acknowledges that a growing number of human beings are choosing to have no fixed address. These are the “new nomads.” Many are artists, musicians or creative entrepreneurs, but what they really have in common is the desire for a minimalist, wandering lifestyle, limiting their possessions to what they can conveniently carry. These New World citizens cherish January 2017
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the flexibility of a lifestyle that embraces their passion for life on the move and that immerses them in a fusion of ethnicities and interests. The colors of LongitudeLatitudeAttitude are Bohemian. They range from a purplish fuchsia, called Nomadness, a warm, almost-orange yellow named Kaleido tribe, and grey blue called Cirrus aviaticus after the contrails of jet planes against the otherwise cloudless sky. Through the mirror Somewhere along the way, many consumers began to experience unpleasant feelings of emptiness related to their mainstream lifestyles. There is a sense that they have lost touch with their inner selves or, perhaps, never really considered that inner self as they felt their way through their lives. The trend theme named Through the Mirror attempts to capture a sense of ennui -- of being adrift in a modern world while, at the same time, knowing that a spiritual reawakening is possible. The yoga practice of inspires the pearl orange color in the Through the Mirror palette. This Sanskrit phrase is pronounced ‘trataka’ and means to gaze steadily at a fixed spot in order to focus the mind inward, blanking out visual perception and withdrawing from the external world.
Nerdylicious Out from the gloom that seems to lie behind the other trends described above, there comes the story about the validation of a group of people long stereotyped as a bunch of quirky, overly intellectual misfits – the “nerds.” The Nerdylicious trend theme sees these brainiacs finding acceptance as innovators in a complex world, with continuous curiosity and a passion for exploring new ideas and complex puzzles. Although the colors of Nerdylicious are soft and subdued like most in the other trend groups, they are nevertheless the brightest and most optimistic of any in the 2018 palette. For instance, Lightning Boot is a transparent almost orange yellow that is reminiscent of LED lights on a control panel, while Alberting out! is a slightly dirty optical white -- a tribute to the ultimate nerd, Albert Einstein. It reminds one of lab coats gone dingy after back-toback 18-hour w o r k days.
PROFILE
152 HTE
SPGPrints announces digital solutions for interior decor and wallcovering with PIKE® and 3200mm-wide JAVELIN® printers at Heimtextil 2017
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oxmeer, Netherlands, 6 December 2016: SPGPrints will introduce new digital printers for the interior decor and wallcovering markets based on their unique Archer® Technology on two stands at Heimtextil 2017 (Hall 3, Level 1, Stand B17, and Hall 6, Level 0, Stand B22), 10 – 13 January, Messe Frankfurt, Frankfurt-am-Main, Germany.
The stand in Hall 6 features live demonstrations of the new wide-format JAVELIN® digital inkjet printer for decorative textile products including bed linens, curtains and upholstery. The Hall 3 stand will feature SPGPrints’ leading solutions for rotary screen printing and information on the new PIKE® Decor printers for home deco applications.
At the heart of the new JAVELIN and PIKE printers is SPGPrints’ established Archer Technology that accurately fires variable drop sizes to print sharp detail, fine lines, solid blotches and smooth gradations on a wide range of substrates.
Wide-format digital textile printing Making its global debut at the show, the new wide-format JAVELIN digital inkjet printer has a 3200mm width capability to enable the printing of home deco textiles including bed linens, curtains and hangings. Shorter runs, limited editions, and custom designs can be printed for domestic use as well as for hotels and resorts.
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Digital printing for laminates and wallpaper
Both these PIKE printers deliver the digital advantage of cost-effective short runs, fast change overs, minimal waste, fast time-to-market, streamlined logistics, reduced stock-holding and warehousing. These benefits go straight to the bottom line and have the power to transform the production of furniture, kitchen units, and furnishing for hotels, restaurants, hospitals and other private and public spaces.
Details of two exciting new PIKE digital inkjet printers are being presented in Hall 3 aimed at providing the many advantages of digital printing to laminates and rigid decor applications and wallpaper.
Furthermore, SPGPrints has successfully adapted its Archer Technology for wallcover printing applications, and is working to develop a printing line for this application.
A 700mm-wide PIKE printer uses a central impression cylinder to apply graphic images, textures and protective coatings to laminates. These can be used to produce a wide variety of effects like stone, wood, brick, ceramic tiles, among others, to enable maximum creativity cost-effectively. A wide range of protective coatings may be applied for gloss, matt, satin and silk effects, enhancing the printed images. Textures may also be added to make additional verisimilitude to furniture and other surfaces.
SPGPrints leading rotary screen technologies
JAVELIN prints up to six colours at 550m2 per hour. It features a robust build and offers ease of use and maintenance. Live demonstrations will take place in Hall 6 and SPGPrints personnel will be available to discuss applications, configurations and how this new digital capability can complement your existing production methods.
A 1300mm flat-bed PIKE printer enables the direct printing of rigid substrates. Doors, table-tops, ceiling tiles and panels can be quickly imaged and customised products produced.
Rotary screen printing remains a vital method of printing for the wallcovering industry. SPGPrints provides solutions for every step in the workflow. Information on SPGPrints wide range of screens and laser engraving systems for textile applications will be available on the Hall 3 stand enabling visitors to compare the options and receive guidance on selecting the best solution for their specific requirements.
NEWS
154 HTE
Anon Pairot: “Design means understanding the nature of humans and technologies�
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he Second Design Summit was held at Merinos Congress and Cultural Center in Bursa. As known, Bursa has the potential to be a unique city to be looked up to as a model across Turkey. Bursa has various platforms for industrialists, academicians, entrepreneurs and people of Bursa. Design Summit is the product of this vision. The Summit play a vital role for Bursa to highlight design and innovation as an important part of its city identity. Anon Pairot, a Thai artist and designer based in Bangkok, Thailand, participated in the Summit. Pairot sees the need for diversity not only in his design work but also in the company. He acts as both a design as well as branding consultant, employing industrial designers, graphic designers, interior designers, stylists, sculptors and architects. According to Pairot, design is about people’s problems. Pairot said that he wanted to produce something that people would love to have and interact with for its practical use.
Anon Pairot
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He pointed out “Design museums are not just to keep my design works in glass boxes but to use them in everyday life, too. I like fixing people’s problems by design. And I see their value as equal in terms of one function only: to solve people’s problems.” He added, “Design is the art of changing people’s valuation process.” Influenced by the hybridizing and mixing of contemporary art and cultures in the age of globalization, is one of the modern design artists. He is a furniture and product designer from Thailand with a body of work that reflects an innovative use of both material and function. His portfolio explores several design areas: industrial, interior, architecture, and furniture design. With its trend discussions, the Summit turned out to be a platform that gathered decoration and design world and the visitors together.
EVENTS
156 HTE
Heimtextil: Première of the “ Micro Factory” See a digital textile production chain live January 2017
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t the upcoming Heimtextil, Messe Frankfurt will present the “Digital Textile Micro Factory” in the “digital print technology” segment for the first time in hall 6.0. As part of this presentation, which has been set up in collaboration with the German Institute for Textile and Fibre Research and in partnership with renowned representatives from the industry, a digital production chain will be showcased live on site. From the design and digital printing to cutting and confection, visitors will experience the completely networked production of textiles. Visitors can either discover the Micro Factory alone or take part in one of the free guided tours that take place twice a day in German and English. ‘With the “Digital Textile Micro Factory”, we’ll be revealing a model of the future. It enables individualised products to be manufactured in a competitive, regional way to meet demand through the digital networking of automated processes’, says Sabine Scharrer, Manager of Heimtextil. ‘The possibilities are almost limitless and we’re proud to be able to implement this project with our partners’.
EVENTS
158 HTE
More space for digital printing With its new location in hall 6.0, the digital print technology segment will be given more space in a central area of the exhibition site. Leading printer manufacturers from across the world will present their innovations and technologies for the textile segment here. Located right next to the “Theme Park” trend area, hall 6.0 combines inspiration and innovation in one place. With more exhibitors and more surface area than last year, this successful segment will grow for the fifth time in a row at the upcoming Heimtextil. With the “Digital Textile Micro Factory”, the field will see another impressive demonstration of the huge potential of digital printing in the textile segment.
From the design to the finished product The seamless digital networking of the production steps within the Micro Factory ensures optimal material consumption, quicker processing time for orders and the highest level of flexibility to enable producers to react to market needs in a short space of time. Visitors walk through the Micro Factory following a specified path with various different stations portraying the manufacturing steps undertaken in textile production. Experts are on hand to explain technical details and answer questions. The starting point is the design area where the workflow starts with the selection and preparation of the design. The station is manned by European higher education institutions which are coordinated by Heimtextil partner Printcubator.
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The next step shows how the textiles are printed using the digital printing procedure. Manufacturing orders can be combined and printed in a colour binding way using various parameters. The specific know-how is provided by hardware and software partners Mimaki, Ergosoft and Multiplot. The digital cutting of the textiles is realised at the next station in partnership with the company Zünd. One of the biggest challenges of this production step is the automatic identification of the orders in order to be able to cut various materials in accordance with their specific characteristics and to the best standard of quality. In the last production stage, the cut textiles are sewn together using automatic identification. The latest machine developments, the recognition of textiles and categorisation as well as the digital networking of sewing machines are presented by the experts at Heimtextil partner Juki.
The tour through the “Digital Textile Micro Factory” ends with a shop window display coordinated by Hochschule Luzern and the Metropolia University of Applied Sciences from Helsinki. As in the first production step, the design area, students from the higher education institutions The Strzemiński Academy of Art Łódź and MOME Moholy-Nagy Kunstakademie, Budapest, support the depiction of this process at this station. The students present possible applications for textile printing in the home textile industry. Visitors to the Micro Factory will get one of the textile products printed on site as a gift. The “Digital Textile Micro Factory” can be seen at Heimtextil in hall 6.0 at stand B30. The guided tours take place on all the trade fair days in the morning at midday as well as at 4 p.m. on Tuesday until Thursday in English
TRENDS
160 HTE
Mobsad Deputy Chairman Cuneyt Yanikcioglu: “Turkey sets the trends in furniture”
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eputy chairman of Mobsad, Association of Furniture Industrialists, Cuneyt Yanikcioglu assessed the performance of the furniture industry in Turkey, which strives to be among the top 5 countries in the world.
How long have you personally been in furniture business? Furniture is a family profession for three generations. My grandfather was one of the first masters in Kuledibi, Istanbul. Up until to may grandfather’s time, most of the craftsmen and masters were concentrated in Galata section of the city in the 1900’s.The voyage that my forefathers have started is still running with me as the third generation member of the family. This business is my life style, I grew with furniture, every topic was related with this. My father, 79, is still working as a master. Our business is as old as a century.
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Targeting 10 billion dollars of exports in 2023 the Turkish furniture industry, which sells products to China, aimed to be fifth largest in the world.
Cuneyt Yanikcioglu Mobsad Deputy Chairman
How fares the use of furniture in Turkey? People in Turkey have different habits to use furniture. In our culture people do not replace their furniture frequently, but they keep them for years. It is also true for younger generations can not replace their furniture more frequently, because this is an expensive investment. Young couples prefer spend limited amount of money for their choices. So our sales become more limited in the country. However, replacement periods for the furniture are shorter in Europe.
How do you evaluate the position of Turkish furniture in the world? “The Turkish furniture sector is an important sector that serves its own region and neighboring geography. The confusion in the world and the wars and conflicts between countries negatively affect the dynamics of the industry. If the furniture sector is still able to reach these export figures against internal and external factors, and if we can do something, it is obvious that we will reach to much better position in the world market. “
What do you think about export performance of the industry? Turkey has become the 12th largest exporters in the world with 2.1 billion dollars volume in 2015. 2016 targets, 3 billion dollars were realized as 2.7 billion and that carried Turkey to the tenth place. As Mobsad, our aim is to make it the fifth largest country by exporting more valuable products. We can produce our products at the aesthetic level of Italians, at German standards and by embellishing them with Turkish motifs. As members of Mobsad, we assume projects from all over the world for hotels and public buildings. We produce added value for the economy by exporting our products even to America and China. Turkish furniture is known as European products. Chinese began to prefer our products when our prices become more competitive. Small business in China are used to export, they don’t know imports. However, with our partners in China we try to overcome this barrier.
TRENDS
162 HTE
Will the furniture industry be able to hit the share in 2023 targets of Turkey? The national target for 2023 is to export 500 billion dollars. As the furniture industry we aimed to produce 25 billion dollars worth of furniture and 10 billion dollars of sales in 2023. We strive to be the fifth biggest exporter country in the world. We enter new markets, such as Far East countries. We can get promising shares from these markets. To this end, small and medium sized businesses have to be supported and motivated, markets should be proliferated, promotional activities have to be improved.
What is your opinion about IMOB fair, the major meeting for the furniture industry? What do you think about the concurrent organization of two different fairs for the furniture industry? As Mobsad, we are going to participate in IMOB Furniture Fair, held for the 13th time in CNR Expo. On 24 to 29 Jan. 2017. This is an important event for small and medium sized furniture companies. The problems with these two events are a matter of timing. They are held one after the other only ten days after. Since the number of companies is beyond the limits of only one venue, some companies could not find room for themselves. So, they participate in other fair. In my opinion, these two event should be organized at the same time but in separate locations, visitors should be shuttled between the two. Thus they will be able to visit both economically. The competition among the fair organizers causes harm for the furniture industry.
January 2017
Heimtextil 2017 10-13 January 2017 Hall 4.0 Booth A50