Home&tex stimulated the industry! Design trends by Milou Ket
4 HTE
Home&Tex showed its success! The Turkish home textile industry is one of the world leaders with its wide range of products and superior quality in home textile production, especially in the production of towels, bed sheets and covers, curtains, tulle, embroidery, guipure and quilt covers. Turkey has the largest machine park for the production of both embroidery and guipure in the world. Europe’s largest factory producing quilt covers is in Turkey. The Turkish home textile industry has also acquired the latest technology with a high production capacity, a highly skilled labor pool, and design and fashion capabilities. In addition, the industry has managed to reduce the cost of production below the world average while it has increased the quality of its products. Therefore, with a huge production capacity, high quality and strong competitiveness, Turkey is among the world’s top three suppliers of towels, bed sheets, bedspreads and curtains. Turkey is a textile center of the world in both, home textile and apparel. It has also a lot in store for home décor. This is the area where Home&Tex show excels. Although it is only a four-year event, it has already be an international prestigious fair for the home textile and home décor sector. The popularity of Home&Tex has gained ground around the globe in a short time as in domestic market. The show, where domestic and foreign buyers of home textile and decoration meet, was held over a gigantic area. Hometex has been the most efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation between the countries. We have prepared an excellent international fair distribution and coverage program for 2017. As always, we will start with European fairs in January. We will be first in Heimtextil-Frankfurt which will be followed by Domotex-Hannover, IMM-Cologne and Maison&Objet Paris. Every March we are seen in the East, Kazakhstan and China. May is Proposte and Evteks season in the industry. In August we take the magazines to Shanghai. September means a good mixture of places for the sector: Paris, Belgium, Guangzhou and Moscow. This is the annual story of the sector and of our team and magazine. This is the chorus we sing every year.
Group Chairman
H.Ferruh ISIK
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti.
General Manager
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
Responsible Editor-in-Chief
Yusuf OKÇU
Advisory Board
Osman Nuri CANIK Ufuk OCAK Hilmi GULCEMAL Pınar TASDELEN Ayse Mehtap EKINCI
Editorial Consultants
Prof. Dr. Ismail KAYA Assoc. Prof. Mehmet Ali OZBUDUN Ibrahim KUPELI Inkrit BERBEE (inkrit@lobsterconcepts.nl) Milou KET (studio@milouket.com)
Trend Advisor
Canan Sonmez CANIK
Editorial Coordinator
Omer Faruk GORUN (fgorun@ihlas.net.tr)
Advertising Coordinator
Emir Omer OCAL (emir.ocal@img.com.tr)
Advertising Sales Staff
Adem SACIN (adem.sacin@img.com.tr) Nazım KARA Yılmaz OZKAN
Correspondents
Elke ARORA
Artdirector
İsmail GURBUZ (ismail.gurbuz@img.com.tr)
Artwork Consultant Design&Graphics
Tolga ÇAKMAKLI (tolga.cakmakli@img.com.tr)
Design&Graphics
Tayfun AYDIN (tayfun.aydin@img.com.tr)
Chief Accountant
Mustafa AKTAS (mustafa.aktas@img.com.tr)
Subscription
İsmail OZCELIK (ismail.ozcelik@img.com.tr)
Computing
Emre YENER (emre.yener@img.com.tr)
Social Media
Emir YENER (emir.yener@img.com.tr)
HEAD OFFICE Güneşli Evren Mah. Bahar BURSA Cad. Polat İş Mrk. B Blok No:3 34197 ISTANBUL/TURKEY Tel:+90. 212 604 50 50 KONYA Fax: +90. 212 604 50 51 www.hometextile.com.tr
Mehmet SOZTUTAN (mehmet.soztutan@img.com.tr)
LIAISON OFFICE: Buttim Plaza A. Blok Kat:4 No:1038 Tel: +90. 224 211 44 50-51 Fax: +90. 224 211 44 81 H. Ulusahin IS Mrkz. C. Blok Kat:6 No:603-604-605 Tel: +90. 332 238 10 71 Fax: +90 332 238 01 74 PRINTED BY IHLAS GAZETECILIK A.Ş. Merkez Mah. 29 Ekim Cad. İhlas Plaza No:11 A/41 Yenibosna Bahçelievler/ISTANBUL Tel: 0212 454 30 00
November 2016
NEWS
8 HTE
New trends in furniture are set in Istanbul Furniture Fair (ISMOB)
Furniture follows devices in getting smarter November 2016
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urniture trend setter Istanbul Furniture Fair (İSMOB) will surprise its visitors with the power of technology along with classic designs this year. Smart furniture will also stand out in the fair that will be open between January 10 to 15, 2017. Today, details are of great importance at home where we spend the most valuable times of our lives. Furniture getting smarter with the power of technology along with classic designs at furniture trend setting Istanbul Furniture Fair (İSMOB) will attract the attention of visitors. ISMOB will be hosting its visitors between January 10 to 15, 2017 and furniture characterized with fire resistant, water proof, scratch proof, sun light protected fabric will be exhibited along with classical and modern furniture this year. Exhibiting a wide range of furniture from living rooms to dining rooms, kids rooms to bedrooms, TUYAP will ensure visitors to comfortably examine the products in 14 halls and 120 thousand square meter exhibition space. ISMOB will also make an indelible impression in the sector with its international hall and will be hosting leading names of furniture in its trend area.
“URBAN TRANSFORMATION AFFECTS DESIGNS” TUYAP General Manager İlhan Ersözlü emphasized the fact that urban transformation led to a decrease in living spaces, and noted that furniture models adapted to the transformation. Aout the products to be exhibited during the fair, Ersözlü said: “In 2017, pastel tons will be dominant in furniture. Basic family structure also impacted the designs of homes. Consumers now prefer compact furniture. Seating groups are now replaced with “mix and match” sets. Country style furniture models will be predominant next year. This year in the fair, it will also be possible to see furniture using fire resistant, water proof, sun light protected fabric.”
İlhan Ersözlü underlined the importance of ISMOB both for the furniture sector and for TUYAP and said “Design of living spaces where we spent the most valuable times of our lives is important for all. That is why furniture should appeal to our bodies and souls. That is why both the sector and the end users follow ISMOB closely.”
PROFILE
14 HTE
Boyteks takes the lead in contract projects November 2016
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“Contract business is a teamwork. We have to have a good team, working delicately both on visual and technical details,� says Mevlut Baydar.
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top brand in the production of upholstery fabric, Boyteks is also active in contract business. Emphasizing on specially finished fabrics production, the company has also in-house test facilities in addition to their 1.2 million meters capacity factory. Mevlut Baydar, upholstery fabric marketing manager of the company, informed about their products, process and projects.
On the position of Boyteks in contract business segment We have regional customers besides other target buyers in the region. Business goes as usual with these buyers. We have specific fabrics for contract segment. You may have either versatile products that may be utilized in the production of chairs, pillows, background drapery, or runners lay on the beds in hotels. It depends on the structure and other characteristics of the fabrics. We especially keen on the durability of fabrics. For this end we have made some tests in our laboratory. We offer end-to-end services to our customers. We make fabrics and offer the result of the tests we have made. Then we produce on order we got for special projects. Having our own dyeing and finishing sections in our factory is an advantage for us against our rivals. Some specifications of the fabrics are decided by our clients who prepared the contract work.
PROFILE
16 HTE
solution. Nano-clean complies to the Bluesign Standard; poses no danger to human health or the environment. They do not affect the touch, pile, look, pliability or air flow features negatively. It supports the environment by minimizing the need to wash frequently; thereby saving on water, energy and detergent. Nano-clean helps make textiles more durable and longer wearing.
On the kinds and specifications of the fabrics that the company offers Innovation is a passion for us. Meanwhile, our biggest source of inspiration, and the most important part of it is our company culture. We always aim to innovate new solutions. This is the reason of our reputation in innovation fabrics. We developed lots of new innovations in upholstery fabrics. Each innovation of us has led higher expectations from upholstery fabric. With all of our products we presented unexploited and undetected standards in upholstery fabric. Triple Fresh, Silver Active, Amethyst, Oxygen Plus, Thermo-cool are some of our new innovations which can be found in our new range. We will be developing more innovations to continue being innovator in this sector in future.
Learning from nature keeps textiles dry and clean. Lotus leaves and fly wings are always clean. Water droplets and dust do not stick on their surface. This phenomenon is called “nano-clean” or in other words self-cleaning effect. Inspired by the lotus and the wings of the fly, our company concentrates on self-cleaning fabrics. Nano-clean is a self-cleaning, ecologically sound, multi-functional sleep
Nano-clean is durable against friction and pressure yet does not compromise on comfort, feel, pliability or free airflow. It’s impermeability; it’s dirt and oil repellant power is unmatched to date. ketchup, coffee, honey, red wine and many other materials are easily cleaned off from nano structured surfaces. It’s protective features remain active even after 50-80 washings at up to 75 degrees and does not require use of softeners. The Triple Fresh’s specially formulated metal complex acts as a catalyst to decompose odorous hazardous gases like formaldehyde, ammonia, acetic acid and nicotine and transforms them into respiratory waste. Unlike previous products developed to treat odors, Triple Fresh is a sure solution for refreshing the ambient air by actually diffusing unwanted odors rather than masking or confining them. This technology triggers continuous purification process for indoor air making it possible to maintain maximum healthy air quality all the time. The Trevira CS is a high technology textile with flame retardant characteristics that are not diminished in any way over time and use. The flame retardant property is a part of the polyester fiber`s chemical formula. It is a feature integrated November 2016
into the fiber and thus remains unchanged under the force of external factors. Even after several washings the fabric retains its flame retardant characteristics. Besides the protection and trust it offers, Trevira CS is a practical fabric that is easy to clean, fast dry, and washable at low degrees and is wrinkle resistant. The Flaret is a new formula to offer innovative solutions for different living needs. This is a new era in sitting technology with Boyteks Flaret fabric, which can be laminated to upholstery fabric to protect against the risk of fire. In contrast to the existing fire retardant technologies, Flaret offers maximum safety.
On what distinguishes Boyteks from others Contract should only be associated with hotels. People do not need so much specifications in their personal lives. However, cruise liners or hospitals may demand more variety in patterns, colors and forms. These are add value of the products. Our greatest advantage is that we can do all finishing works in our facility. We have an annual production capacity of 1.2 million meters, more than the total production of 5 to 6 producers operating in Bursa. We have also great stocks for yarns. The cost of them can not be burdened by our rivals. What we are also ahead in the contract works, is that we can add specific characteristics to our production and being a customer-centered company.
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PROFILE
18 HTE
On his views about the effects of contract projects on the development of producing companies Contract business is growing fast in America. We have now five items that are used in hotel projects. For example, a customer in Florida wants to apply a new concept in its facility. And then they decide to open another hotel in California. The work we done in the first hotel is to be repeated in the second; we just produce the same pattern once more. This is good for a contract business. Higher the production higher the productivity.
On the key success points in project works The order cycle for a project is the most important point for the project owner. At the last resort, the architect chooses the product and the company that suits best to
its design, his visional concept and color choices. When our offers meet the requirements of them, we will get the order. A project comes and you study it and try to find new ways and solutions in line with research and development staff. If you have already any product that meet the demanded criteria, you start production. We then sent samples to the customer. They sent their feedbacks. Sometimes, some changes are necessary and tests are made. In short, contract requires care and effort, working on details and you must have a team keen on details, visual and technical matters. A settled organization, having special departments for pattern, project and collection development are our plus side in the market. You have to have both quality products and attractive prices.
November 2016
20 HTE
PROFILE
Bold, large scale textiles from Brentano Left to Right: Junction 6531: Zócalo 07, Times Square 01, Pizza del Campo 03, Trafalgar 02
Inspired by connections and intersections, Junction’s textured lines create a geometric motif that is as structured in design as it is in construction.
Fall collection embraces unique color, pattern and performance
Wheeling, III. — Drawing inspiration from the energy and graphics of the urban landscape, the 18 new patterns in the fall 2016 Cityscape collection capture the eccentric life of the big city. Bold, large-scale textiles dominate the new collection, representing Brentano’s dedication to create functional art. Inspired by connections and intersections, Junction’s textured lines create a geometric motif that is as structured in design as it is in construction. With a stain resistant finish and acrylic backing, the 54” upholstery merges contemporary design with contract performance and adds a point of interest to any interior. Available in seven colorways— from soft contrasting neutrals to vivid red and cool teal – Junction’s path is quite intriguing.
Junctio 6531
Available in seven colorways - from soft contrasting neutrals to vivid red and cool teal Junction’s path is quite intriguing.
November 2016
EVENTS
28 HTE
St채ubli celebrates opening of new facilities in Turkey Mega Tekstil recently celebrated its 40th anniversary, and on this occasion St채ubli Flash talked with Erol T체rk체n, founder and owner of the company and third- generation descendant in a family of textile industrialists.
November 2016
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fter months of architectural project planning and intense working at the construction site, Stäubli opened its new facilities situated on the Eastern side of Istanbul - in 33956 Tuzla on 31st May 2016. 80 national and guests from abroad, including members of the board and committees of the different Stäubli production units appreciated the opening ceremony in the most modern building. The state-of-the-art facilities mark a milestone in the Stäubli history in Turkey. The success story of Stäubli in Turkey started in the 60s with a renowned agent in order to introduce the extensive range of textile machinery in the promising Turkish market. Decades later, in 1995 it was decided to found Stäubli Turkey to fulfill a clear mission: serve the Turkish market even more intensively and extend step by step the Stäubli organization. Mr. M. Sinangil, as the first employee, moved into the rented headquarters in Istanbul at that time. He is still running the Stäubli organization successfully today. 2016 marks another historical cornerstone of the Stäubli history in Turkey - its 20 years of existence! During this build up of the group the Textile, Connector and Robotic activities came to fruition. All activities gained substantial market shares in their respective fields of business. Stäubli Turkey is now employing some 60 people. Turkey is today, more than ever, the arch to Europe and has ambitious goals in
terms of increasing its export statistics and expanding the local production and service industries to serve European but also international customers. This offers great prospects to visionary mechatronics solution providers like Stäubli. In order to succeed, the local Stäubli team will be more than ever supported by the international Group to capture the chances offered by this market. Meanwhile all Turkish salesmen, administrative people and technicians on-site continue to maintain their common aim that is to satisfy all Stäubli customers throughout the country. With this celebration the local team embarked upon the journey of serving customers for the next coming decades. Mr. M. Sinangil said: “we always believed in this country. This is why we made the investment in the first place. We look forward to actively supporting our existing and prospective customers going forward.”
Multi-generation partnership for Jacquard machines “If you are happy with a supplier in a partnership”, says Erol Türkün, “you should stay loyal and not change just because of another offer with cheaper prices. Since we started using electronic Jacquard machines, the problems have been minor compared with what we had with mechanical types. And when we need support, we can rely on Stäubli’s very responsive after-sales service.” Türkün knows that can count on Stäubli’s efficient delivery of spare parts even for older machines installed years ago.
EVENTS
30 HTE
Mega Tekstil is one of Turkey’s biggest textile manufacturers and an internationally renowned supplier of a wide range of high-quality textiles including extraordinary curtain and upholstery fabrics for home furnishing, linens of various blends, cushions, table cloth, mattress ticking, sophisticated Jacquard fabrics, and even ultra-wide multiple-layer print cloth. The company’s production capabilities cover the spectrum from yarn preparation to finished home textiles. The heart of manufacturing is undoubtedly the weaving department, where 162 stateof-the-art shuttleless weaving machines are in operation equipped with either dobby or Jacquard shedding systems. Mega Tekstil recently celebrated its 40th anniversary, and on this occasion Stäubli Flash talked with Erol Türkün, founder and owner of the company and third- generation descendant in a family of textile industrialists. 40 years ago Türkün was a pioneer in Bursa, and the company was probably one of the first to start using Jacquard machines in the mid-eighties. The first electronic Jacquard machines were then appearing on the market, but the technology was not mature, and Türkün began its Jacquard operations with mechanical Jacquard machines. But the company was determined to use electronically controlled Jacquard machines, and around 1991 Türkün was first in the Bursa area to procure such machines from Stäubli. Today Erol Türkün looks back on 30 years of partnership with Stäubli. Over this time, several new generations of machines have been developed based on customers’ requests and subsequently proven in daily use. Mr. Türkün is fully satisfied with the performance of Stäubli’s electronic Jacquard machines and has continuously updated Mega Tekstil’s inventory with the most recent and advanced models. Without investing in modern technology such as rapier weaving machines and electronic Jacquard machines, it would have been impossible for the company to create so many different designs and constantly adapt to the latest fashions. Jacquard weaving will remain a core business of Mega Tekstil, perhaps more because of the capability to vary the structure and effects than the colours. Such structures can include three-dimensional fabrics woven from several warp beams. “Creativity follows technology” means designers will always exploit the options offered by the machine. This rule is a key reason why Stäubli is committed to developing versatile products for Jacquard weaving.
Besides his optimism about future demand for traditional but highly fashionable textiles – and thus the continuing demand for Jacquard weaving – Türkün anticipates a shift towards technical textiles in all kinds of applications such as aircrafts, automobiles, construction, chemistry, healthcare, and many other industries. This will also affect weaving technology, which will increase pressure on both manufacturers of weaving machinery to develop new products and on fabric producers to adapt their processes. In order to bring out new machinery generations within a reasonably short time, machine manufacturers and textile manufacturers must constantly work closely together – and this requires partnership based on mutual trust. At Mega Tekstil, the chances are good that the fourth generation will direct the enterprise or at least part of it towards technical weaving. Erol Türkün’s two sons and daughter have joined or are about to join the industrial or textile business. In all probability, however, Mega Tekstil will also continue to produce beautiful and creative Jacquard fabrics on a long-term basis – and a vital factor in both cases remains good partnership.
November 2016
EVENTS
32 HTE
Heimtextil Russia has risen to another quality level 2016 edition gave new opportunities for the development of your business
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he 18th International Trade Fair for Home Textiles, Floor Coverings and Interior Furnishings Heimtextil Russia took place from 20 to 23 September 2016 in Moscow, Russia. The fair was conducted on its traditional grounds in IEC Crocus Expo, Pavilion 1, Halls 3 and 4. The exposition of 15,300 sq.m presented 229 exhibitors from 18 countries. This latest Heimtextil Russia again celebrated an increase in the amount of visitors: 17,656 professionals of the textile industry visited the exposition during the four days. Fair visitors could see the novelties of home and interior textiles presented by the companies from all over the world: Austria, Bulgaria, China, Egypt, Finland, Georgia, Germany, India, Italy, Japan, Kazakhstan, Moldova, the Netherlands, Pakistan, Portugal, Tunisia, Turkey, Vietnam and others. National pavilions of Germany, China, Egypt,
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EVENTS
34 HTE
Pakistan, Turkey took part in Heimtextil Russia 2016. The international part of the exposition included such market players as Hefel (Austria), KT Exclusive (Germany), Bovi (Portugal), Neutex Home Deko (Germany), Castiglioni (Italy), Verbeekdesigns (the Netherlands), Gujarat Flotex (India), United Textiles (Egypt), Bari Testile (Pakistan), TIROTEX (Moldova) and others. Textile products of the domestic market were presented by such Russian companies as Gallery Arben, Casablanca, MONOLIT, Goldtex, Protos & Co, Vologda Textile Factory, Teatr Tkaney, DĂŠcor City, TexRepublic and others. Both visitors and exhibitors of the trade fair noted the quality growth of Heimtextil Russia. The range of the companies participating in the trade fair as well as their presented products proved the image of Heimtextil Russia as a professional event of high level, high quality and high standards. The fair exposition also featured an increase of some product groups. Apart from the general exposition of textiles and already traditional pavilion of wallpaper and wall coverings (AdaWall (Turkey), Pina Tekstil (Turkey), SIHL GmbH (Germany), Fuggerhaus (Russia), Zhejiang Lulian Decorative Material (China), Heimtextil Russia 2016 presented for the second year an expanded pavilion of surface design. The pavilion named Design Laboratory featured nine designers and design studios. Another new product group was Digital Print. Within the framework of this group Epson, SMART-T, RussCom Graphics and Textile&Technologies demonstrated the advantages of digital print on fabrics.
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ed ializ dic e sp au is a ional ro a i ss ofess b2b p he u R t r l xtil era ing e p mte or th r sev d dur ad a i e h f H yea ucte rs epnt eve . This cond visito pany r at. e e enc s wer where th com s form cm , wi es r ufa gra fai eet busin e man was e m d l a ti tra ce to an tex s in ge. n kist cha ntative m with nd Pa s loun til a x s rese progra Egypt usine eimte at b H B2b s from in the amed s held ar n fe ture ucted oject nia wa th. It r d o a p ead n o l co ecial ine M al b e h e t b d l A sp ia On xtil glo ves of terior nd s i n Rus eimte sentat s on i ome a H l e r a fh e t p o r h t re po hops d n e sia ine s tur ed Rus nl tinu es ing and o ile. n o c t til sign ior tex 016 of tex ight 2 r hl e sia inte Rus them he hig merl i t T m x the ss. ng. f co mte Hei evelop busine ent o cateri s, d m t cafe to rac uip blic ont ile eq r pu , bars, prodc t in fo s tex xtile ant ing ts was objec estaur ers. Te cater c r i cial were nd oth publ a y in The tclubs used h s nig roup g uct
EVENTS
36 HTE
include kitchen textiles, table decoration, curtains, wallpaper and wall coverings, carpets, furniture upholstery, etc. The exposition of Heimtextil Russia 2016 presented a number of companies with a wide assortment of textile products used both for interior decoration of restaurant dining areas as well as for textile equipment of its kitchen area. The main theme of the fair was supported with the annual contest for interior designers, which is also an amazing growth opportunity for young and talented designers. The contest this year was named “New Perspectives” and it was dedicated to the best textile decoration of a restaurant, café or bar. INTERIOR + DESIGN magazine was the media partner of the contest; AG Concept, Hellenic Goods, Tefal®, Rondell sponsored the contest prizes. According to the contest conditions, an applicant had to send his project of textile decoration of a restaurant, café or bar in style with Heimtextil 2016/2017 trends. The first stage of the contest was supported by Pinwin. ru. The expert jury board defined three finalists, who became guest designers to decorate a special trend installation at Heimtextil Russia 2016. They were Vladimir Andriuschenko from Krasnodar, Marat Mazur from Saint Petersburg and Marina Sarkisyan from Moscow. During the fair they implemented their vision of table decoration using textile materials provided by the Sponsors of the Trend installation: Gallery Arben (Russia), Anka (Turkey), Fabreex (Russia), Treartex (Russia), mulNovember 2016
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tiSTiQ (Germany), Figurniye Lambrekeny (Russia), Spradling International (Germany), Ernst Feiler (Germany). Vladimir Andriuschenko was recognized as the author of the best decoration, and in January 2017 he will go to the international trade fair for home and contract textiles, Heimtextil in Frankfurt, Germany. Marat Mazur and Marina Sarkisyan were the second and the third correspondingly. The three winners received many prizes from the sponsors of the contest. Also near the trend installation “New Perspectives� visitors could see a Top 10 Gallery with the 10 best projects defined during the first part of the contest. Images for the Top 10 Gallery were printed by Epson, the sponsor of the contest.
EVENTS
38 HTE
One of the key events of the fair was Heimtextil Russia Design Academy, which includes multiple projects and expositions. Lectures and seminars dedicated to interior design were conducted in a specially designed trend area, sponsored by TIROTEX textile company. This year the lecture program was divided into several topical groups. The leading designers and decorators spoke about the features of textile equipment for hotels and restaurants; representatives of the successful Russian portals on interior design and online shops for home and interior textiles delivered lectures in the framework of Heimtextil Russia Online Mania project. Our praised guest from Amsterdam, designer Anne Marie Commandeur, presented the famous Heimtextil Trends 2016/2017 during the first three days of the fair. And the premiere of Heimtextil Russia was a special exposition named Design Education, dedicated to higher education on interior design in Russia. Fair visitors had an opportunity to meet representatives of Moscow Architectural Institute, Stroganov Moscow State University of Arts and Industry, Surikov Moscow State Academic Art Institute, Institute of Business and Design (B&D) and discuss learning environments, as well as take part in the practical workshops conducted by teachers of institutes throughout the trade fair. People could also visit Millami School sketching workshops. For those who wanted to have a rest during the intensive fair day and charge their mobile devices there were several Heimtextil Russia relaxation areas with special charging terminals, provided by the partner of the fair sky production company. Without doubt, Heimtextil Russia is a brand with its own story. The next edition of Heimtextil Russia will take place on September 20- 22, 2017 in Moscow, IEC Crocus Expo.
November 2016
PROFILE
42 HTE
Aydin Textile enters new markets
Delivering its products to 60 countries, Aydin Tekstil targets to penetrate into new markets with trust and confidence.
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ne of the leading brands in the mattress textiles industry in Turkey continues to emphasize in exports. Having sales in 60 countries from America to Middle East the company aims to increase its number of markets. Sales manager of the company Berhan Kaya informed about their products and expressed his views on production and export activities in the mattress industry.
Will you furnish us with information about Aydin Tekstil? What are your major activities? Aydin Tekstil produces quality, technologic and natural products on high technology machinery in its integrated factory. Having a total quality concept, our company invests in human resources as well, keeps an eye on techNovember 2016
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nology, and has deep-rooted assets for running in the future. It follows the latest trends and designs and develops its own style in the field of fabric production for mattress industry. The company also is sensitive to the ecology and human health. Its vision is to keep its leadership by being a distinguished firm and having high level of competitive advantage and to produce value both for the industry and national economy. Our values and human resources are our most valuable assets. We respect the rights of labor and have an organization composed of encircled teams from department to department and from individuals to individuals. It is important to pay their due rights to all people in teams, it is necessary for success to be shared by everybody in the firm. We are focused on solutions by sharing all problems that we have met.
How do you evaluate recent developments in the mattress industry in Turkey? As a manager of one of the leading companies in the sector, would you share your views in this regard? Mattress industry in Turkey is growing fast. 95 % of the products sold in Turkey are spring type, other 5 % share are foam type. Annual growth rate in the market is 7 % on average and the annual sales of the industry is about 69 million dollars. More than half of total exports are delivered to Europe and Middle East, including France, Germany
PROFILE
44 HTE
and Holland. According to the data released by some representatives of the industry, about 3 million mattresses are sold to individual buyers and 1 million mattress are sold in bulk to hotels, hostels and hospitals. There are hotels and hospitals investments having about 800 thousand beds capacity, and these are regarded as a symbol for continuous development of the industry in the future.
What is your opinion about differences between designs and developments in Turkey and in the world? Is Turkey in a position to set the trends in fabrics for the mattress industries? In a world that global competition gains momentum, it is important for any country to be successful in R&D activities and be a leader in the market. R&D is a job for those disciplined entrepreneurs who have curiosity and inspiration to make changes, and a high ability to act on their own aims. In this matter, education and eco-system for innovations are needed. There are an increasing demand for flexible, disciplined, hard working, and expert people in R&D markets. Countries and companies are trying to be distinguished in the market by having innovative and differentiated products to run ahead of their competitors. Activities in R&D and innovation fields in Turkey are improving at fast pace than the activities in other countries.
To which markets does Aydin Tekstil export its products? Are there any new markets in the horizon? All markets and countries are our target in the world, as Turkey becomes a global player in the world. We have been exporting for many years. By now, our products have been sold in 60 countries. We aimed to enter new markets and to offer our brand and thrust to the people in these markets. England, America, Italy, Middle East, Poland and Russia are our major markets for exports.
November 2016
PROFILE
46 HTE
CONTRACT FABRICS FROM AKARCA TEXTILE Akarca Textile produces fabrics for decorative draperies, having its own designs and works with authoring companies in abroad.
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roducts that were designed by the company on the patterns purchased from abroad are reinterpreted and than sold to 70 countries for draperies. Irfan Bahadir, General manager of Akarca Textile, located in Bursa, informed about his company and his views on COHO fair.
What is your position in the contract business as Akarca Textile? We produce mainly fabrics for decorative draperies. Our product range covers varieties such as fabrics for background, for blinding and other kinds demanded by contractors. Actually, we produce fabrics for authoring companies in the world. They offer their collections as a book, and then we make annual contracts with them. We export to 70 countries in total.
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PROFILE
48 HTE
How do you develop your products? Do your own patterns interpret in house? Supply and demand is important in this matter. Mostly we buy patterns from abroad and interpret them in our design studio. The motives are then colored before offering to our buyers. Some of the authoring firms demand us when they saw our patterns in fairs. We may re-interpret some of our motifs for our buyers. We adjust the sizes, colors and structures of patterns as requested. We do coupon works.
How are your activities in export markets? Exporting is a must in our business. You have to follow developments in foreign markets and seek for new motifs, qualities and yarns to produce new offerings for your customers. Our products are exported to European markets, Russia, Middle East, Australia, New Zealand, China, Japan and Thailand, totaling to 70 countries.
What markets do you want to enter? We also were affected negatively by the problems in other sectors in the world. However, our business was not so bad. We headed to American and Canadian markets, rather then European markets. We keep our studies in these markets. But, European market is the most important. Fairs and visiting buyers are important in this regard. We have been in abroad at least three months each year.
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What do you think about the future of your industry? The sector will maintain its position in the future. Especially our proximity to Europe is important. We can produce every product that has been produced in Italy. We make quality fabrics. The image of Made in Turkey has been settled.
What do you have to say about COHO fair’s impact on your industry and the future of the fair? At this first step, we do not expect much but it should be emphasized that the fair will make great strides in the future. It is especially beneficial for businesses in Bursa, because demand in contract business sector is on the rise. I think that, technical fabrics will be on the agenda more in the future. Customers are demanding special fabrics, having certificates for certain specifications, such as flame-resistant, anti-bacterial etc. We are now able to produce these kinds of fabrics in Bursa. So, this is another plus point for this fair. We are going to take our place in COHO fair with our special products used in the hotel industry.
PROFILE
50 HTE
Marbled Cork - Azul, Verde, Gris, Giallo, Madeira, Crema, Cristalita
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ew York City — The Innovations Design Studio looked to nature and geology for their October wallcoverings collection. The nine new patterns explore trend-setting textures and colors, from terraqueous pastels to the deepest ruby red, in a wide variety of textures like Marbled Cork, raffia Turbidite and vinyl Lucerne. New for fall, Marbled Cork layers materials—and colors—in an innovative way. The 36-inch cork wallcovering undergoes a traditional gravure printing process, but with an innovative roller instead of an engraved cylinder. Pigments flow across the surface of the cork (and peeks of its metallic foil substrate) in a matte, marbled pattern. Available in 10 colorways, Marbled Cork introduces a palette of pastels, baby blue, pale, pale pink, apricot and yellow, that explore the soft and sophisticated side of cork.
Nature inspires Innovations’ soft color palette New wallcovering Marbled Cork pairs pastel pigments with cork, metallic foil
November 2016
TRENDS
58 HTE
Design trends by Milou Ket Milou Ket gives insight into her new INTERIORS book, edition 2017-2018.
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n this time of transformation, there is interest in sustainability and innovation, inventions and exploration. Fantasy and Imagination are connected with Nature and Technology. Neutrals have become an interesting option again. We see them especially in very light and cool variations, but can be combined with darker and warmer shades. But now also darker, moody colours are accepted, mainly in shades of blue and blue green, and in dark neutral variations, to emphasize atmosphere. Our interior is the expression of our own personality; it has become more individual, and shows traces of wear and use. Textures, aged and worn aspects give warmth and homely features to the interior. There will be more interest in non-aggressive natural colours, often with vegetal dyes. Designers are researching, discovering and exploring old and new resources and techniques. New shapes, rounded and friendly are used for multi-functional furniture. Digitally printed carpets and wallpaper give a boost to the interior. Industrial vintage is popular. The first, neutral coloured theme, is called “The luxury of Silence”, where we slow down in a serene atmosphere. The second theme is called “Surprise the Senses”, with fresh pastel colours. The third theme is called “Embrace Diversity”, focussing on multicultural and Bohemian lifestyles. Bright colour takes a dominant place in “Colorific!” In “Forces of Nature” everything evolves around nature. In “Glamorama” historical, oppulent and precious influences are combined in dark shades.
TRENDS
60 HTE
November 2016
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1. Luxury of Silence Inspiration In our noisy, busy lives, overwhelmed by information, we value the “Luxury of Silence�, space and light. In our homes we want as little as possible distraction, we want to focus on the essential and keep it simple, to have a kind of Nordic safe heaven or nest, our own sanctuary. The atmosphere is quiet and serene. We want to slow down. Wire furniture is barely visible. Colours are light and modern. Textures and traces of aged and worn effects play a very important role, to make us feel comfortable, as they add warmth to our environment. Handmade aspects, as well as one of kinds products are popular. Textiles are therefor very important, but we see also how other products show texture, such as concrete, wood, cork etc. Even more than before we balance opposites, such as round and square, soft and hard, textured and smooth, light and dark, new and old etc. Especially carpets are applied to add warmth and texture in our lives. Digital printed wallcoverings imitate the real material, such as (scrap) wood, concrete, marble, stone, textured textiles, etc.
Colours In this theme we see a range of neutral colours. They are refined, light, cool and serene. They show just a hint of a tint. They can be combined with the warm copper shades, brown and anthracite grey from our last theme for more definition. Thin lines are added as outlines, for a minimalistic approach. As colours we see Pearl Grey, Lilac Grey, White, Pale Grey, Ivory, Pale Pink, Light Sand and Light Beige. Black and white are still around.
TRENDS
62 HTE
2. Surprise the Senses Inspiration We have called this direction “Surprise the Senses”. Pastel colours play a very important role to achieve this, but also the touch and the smell are important. Gradation of colour plays in important role, we see lots of gradients, and colour transitions, hence the popularity of handpainted and aquarel techniques, with their dissolved colours. This direction is contemporary, without being too sweet or romantic. Furniture is contemporary, and open. There are many new shapes, soft and rounded. Also modular sofa’s adapted to our new life style, with multiple devices. We see furniture with different functions. We will see a lot of geometric ideas, sometimes a bit blurred, or with overlapping colours. The lipstick pink colour acts as an accent. There is also Oriental inspiration. We see that in the decoration with fans, furniture, Oriental umbrella’s and delicate decoration. Besides that, we see influences from exotic far-away Islands, the jungle, almost like Paradise with it’s palms, foliage, flowers and exotic birds such as flamingo’s.
Colours The pastel colours for this styling direction are fresh and vivid, reminiscent of sherbets and candy. Often these colours are combined with white or with a neutral base. Often a bright colour is added to these pastels in prints, but also dark colours are added to give the range more strength. As colours we see Soft Lilac, Anis Green, Soft Pink, Lipstick Pink, Pastel Aqua, Pastel Blue, Soft Pistachio and Pastel Turquoise. Lipstick Pink is the brightest colours in this range, and acts as an accent colour.
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TRENDS
64 HTE
November 2016
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3. Embrace Diversity Inspiration In this direction “Embrace Diversity� we celebrate the multi-cultural influences from all over the world. We cherish the products that we bring from our travels and showcase them in our homes as souvenirs. But also in the large towns in different countries, people from many different ethnic backgrounds are living together, sharing their way of living, cooking and musical preferences in order to enjoy the Nomadic mix. Alone in Amsterdam already, there are people from169 different nationalities, living together, all with their different cultural backgrounds and roots. They have produced a large carpet where all people have collaborated to depict their different handcrafted motifs, all characteristic for their original region. Handcrafted, unique products are cherished. We see among others carpets, textiles and woven baskets, inspired by the Global Bazar. Old techniques are revived, such as tie & dye, ikat, batik, block print, shibori etc. Also African influences, sometimes with a primitive twist, are present.
Colours For this direction the colours are warm and vegetal, and are reminiscent of old and worn handmade ethnic products. They are often combined with dark brown and brique from our last range, but also black and white are used as an accent to highlight a product. Neutral colours are often used as a ground colour. As colours we see Corn, Light Terra Cotta, Terra Cotta, Red Brown, Hortensia Rose, Light Purple, Dark Beige and Light Olive. Indigo Blue, as shown in the previous books, is also still around.
TRENDS
66 HTE
4. Colorific! Inspiration In this style direction “Colorific!� bright colours play a role. Colour is applied for paint with a striking effect for the interior. We see how for instance a chair in a bright colour will be highlighted. A retro Mood, influenced by the Swinging Sixties and London, plays a role, with ironic Pop-Art prints, colourful checks, and a mix of Peace symbols, Optical effects are obtained by combining bright colours with black and white, to make the colours pop. Art, especially the Memphis movement are important. The combination with white makes a summery and fresh impression. Prints are either bright and colourful, or more tone-in-tone for a more decent effect. Also in this style direction gradients are important. And we see overlapping colour fields in prints. The shapes of the furniture are rounded and friendly. Glass filters are applied for interesting effects. There are new mirror materials available, also with the addition of colour. Shiny surfaces are opposed to matte materials.
Colours In this colour direction we see bright and cheerful colours, brought to life in combination with black and white. Also these colours play an important role when added to the pastel range, where often also a darker shade is added. These colours are important as well, when they are used tone-in tone, as accents. As colours we see Bright Red, Pink, Orange, Acid Yellow, Fresh Green, Cyan, Middle Green and Radiant Blue. In the interior these bright colours are added for accessories, and also to highlight single objects such as a remarkable chair.
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TRENDS
68 HTE
November 2016
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5.Forces of Nature Inspiration This style direction is directly influenced by the “Forces of Nature”, a continuation of our “Aquatic& Botanical’’ theme of last year. It does not only mean, that we want to take nature into our homes. We cherish herbs, green plants and healthy food. Nature and Technology are combined. New products with Led’s are developed so everyone can have “green fingers”. But we also are interested in sustainable products, in the circular “Blue Economy” as promoted by Gunter Pauli. Young designers are experimenting and exploring resources and the laws of physics and nature. They experiment with minerals to obtain different effects, and recycle hemp, linen and even wool fibres to make interesting chairs and other pieces of furniture. After many seasons now darker moody colours are accepted as paint colour for walls, especially moody blues and blue/greens are popular to simulate the colours from nature. Products from the Industrial era make popular vintage furniture to obtain a worn and aged look.
Colours These vegetal colours, reminiscent of oceans, lakes and lagoons, and foliage are inspired by nature. The first three colours act as neutral shades; the other colours are shades of blues and greens. They are a continuation of our last year’s theme “Aquatic & Botanical”. As colours we see Light Greenish Yellow, Light Ochre, Soft Brown, Greyish Aqua, Greyish Green, Light Blue, Greyish Dark Blue and Dark Leaf Green. They all combine well, and give a harmonic and natural effect.
TRENDS
70 HTE
6.Glamorama Inspiration The galaxy with bright shining stars against a dark background is the source of inspiration for our theme “Glamorama�. Also historic influences play a role here. We see ideas derived from pieces from well-known art museums that are applied with a contemporary twist. Luxurious materials play a role here. Gold and copper as well as silver, brass and bronze will remain important additions to the interior. Mysterious darks play in colourful opulence with precious jewel colours for an encounter of Heritage and Future. Space, height and size add to the feeling of luxury and show monumental solutions. Traditional craftsmanship is appreciated and applied in new ways, sometimes with a twist. All things precious and rare are a luxury and therefor valued and in demand. Matte materials are often opposed to shiny materials. The interior is not always opulent; it may also be minimal in shape, but luxurious and high-end in the execution of materials. Images of eyes show up here and there on decorative products.
Colours These dark glowing colours evoke the memory of a nightly sky, or of infinite space with bright coloured stars against a dark sky. Also the night blue of previous seasons should be added as a dark background colour. Metallics such as brass and gold, but also warmer shades such as bronze and copper remain important to obtain a certain luxury. As colours we see Peacock, Dark Magenta, Deep Cardinal, Golden Ochre, Rich Copper, Anthracite Grey, Brown and Black. The two metallic colours may be used, as well as a warm yellow and as orange. Contact: studio@milouket.com Turkish Agent: didem@fabricconcept.com
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PROFILE
72 HTE
Libeco, pure European, pure Belgian‌
Arrow stitch done by hand and available in pillow shams
100% organic linen, GOTS-certified (Global Organic Textile Standard).
November 2016
PROFILE
74 HTE
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ibeco Home announces the expansion of their organic bedding collection for the 2015 summer season. Organic linen and sustainability in general, is something Libeco strongly believes in, so the addition of white sheeting to the Heritage collection seemed like a logical next step. The white sheeting is also GOTS-certified and has one special addition: an arrow-stitched pillow sham.
November 2016
PROFILE
76 HTE
White available in duvets, sheets, pillow shams and pillowcases.
With the growing environmetal consciousness and the worldwide concerns about the future of our planet, it’s important to mention flax and its inherent ecological characteristics. Libeco is very aware of the need to protect the environment. The company constantly invests in more efficient material and work methods in order to reduce water and energy needs.
November 2016
PARIS / JANUARY 20-24, 2017 PARIS NORD VILLEPINTE
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WWW.MAISON-OBJET.COM
#MO17
TASARIM GROUP RAŞIT TIBET - TEL : +902164495575 - RASITTIBET@TASARIMGROUP.COM.TR SAFI ORGANISATION, A SUBSIDIARY OF ATELIERS D’ART DE FRANCE AND REED EXPOSITIONS FRANCE / TRADE ONLY / DESIGN © BE-POLES - IMAGE © GETTY / PETAR CHERNAEV
PROFILE
78 HTE
Producing ecologically has always been important at Libeco. To reduce their impact on the climate even further they started working with a research bureau in 2011, implementing an extensive ecological strategy. During the last years, they already reduced a third of their CO2-emissions and in April 2014 they were declared carbon neutral at their production facility in Meulebeke. Each year their remaining emissions are offset through financial support to an international climate project. In January 2014, Libeco Home launched Libeco Organic, a unique collection of organic bed linen named Heritage. The complete production process was GOTS certified, which guarantees that this collection was produced in the most ecological and socially responsible manner. From raw material to end product, no harmful products were used.
November 2016
80 HTE
PROFILE
Libeco is the leader in Belgium (with approx. 60% market share) and is one of the largest linen weavers in Europe (with annual production of 5 million m2). 85% of the turnover is made from exporting to about 80 countries worldwide. The company currently employs 180 people and generated a turnover of +/35 million euros in 2013. The officials of the company describe their mission as to perpetuate the tradition of manufacturing linen and promoting it throughout the world. The production of innovative linen products with a significant added value is essential to the company. They want to make the consumer dream of a timeless, simple and essential product, in a world seeking true values.
Libeco was founded in 1858 by Paul Libeert as a small hand-loom weaving workshop. The region of Meulebeke (between Courtray and Bruges) has - by tradition - always been active in the growing of flax, retting (the Lys river) and the transformation of flax. In 2008 they celebrated their 150th anniversary. For generations they have worked linen with passion and today the 5th generation of the Libeert family is leading the company.
November 2016
PROFILE
82 HTE
VigoHome, the innovative, quality and competitive home textile brand of Universal Textile
Being among Turkey’s leading companies in polyester knitted fabric production VIGOHOME is now offering finished products as well. The major target of the company is to enter every home through many sales points. November 2016
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stablished in Corlu, Tekirdag, Universal Textile company is a recognized and respectful name in the textile industry serving to both wings of the textile industry, clothing and home textiles. With the products produced in the integrated facilities of knitting, dyeing, printing and finishing up, the company is providing a wide variety of fabrics for the industry of inner and outer clothing, home textiles and upholstery industry. VIGOHOME, the home textile brand of Universal Textile is a sought after name in domestic market and it is on the way to become a world brand with its innovative products. The company would produce and supply a wide variety of fabrics but now it is also supplying excellent finished products with its own trendy fabrics with an aim to enter every home with its elegant products through a great many sales points in and out of Turkey.
PROFILE
84 HTE
With trained employees and modern technology used in the production line, Universal Textile is among Turkey’s leading companies in the manufacture of polyester knitted fabric and has always been at the forefront of innovation in the sector. Universal Textile has quality certificates such as ISO 9000 and Oeko-Tex Standard 100 for the products it manufactures in its own facilities. The company has always paid attention to protect the nature using chemical waste facility in sensitivity and responsibility of environmental protection. Universal Textile offers fashion collections prepared in accordance with current trends in domestic and foreign markets to its customers. An official of the company says: “On the way to be a leading company in our field by developing the most competitive production processes using the new technologies, raising the educational level of our employee, Universal Textile is determined to ensure hundred percent customer satisfaction applying quality standards at every stage of production starting from raw materials, until delivery of packaged goods to customers. It is our philosophy to produce the desired quality according to the customer’s request at once at each stage of production. We attach extra importance on enhancing productivity and production investing in technology and people by adopting the philosophy of continuous improvement and the spirit of teamwork to respond to changing customer and market conditions, and consider the environment and human health in all the activities, and work in this direction.”
November 2016
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NEWS
86 HTE
imm cologne 2017: sustainability takes over the bedroom
In Cologne, bed manufacturers will be presenting their new products and ideas in the Sleep segment. The subject of sustainability will be a key area of focus in a segment strong on innovation.
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ou made your bed, now sleep in it�, so the saying goes. The choice of bed determines how well we sleep. That sounds simple, but is in fact quite complex. There are beds of different heights, with varying levels of mattress thickness, type and size, box spring beds, waterbeds and futons. This year, once again, the Sleep segment at imm cologne 2017 offers a complete overview of what is currently on offer from the industry. Across approximately 18,000 square meters, all of the big names in the industry will be presenting their ranges. The themes of the action areas are sustainability and recycling. imm cologne is the perfect place to guide the trade through the multiplicity of beds and mattresses: once again, in 2017 bedroom furniture for every taste and need will be on show here. Says Arne Petersen, Vice President Trade Fair Management
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at Koelnmesse: “Our Sleep segment is again expected to be hugely popular at the coming imm cologne 2017. Hall 9 is already fully booked and Hall 5.1 has also to a large extent been booked by vendors from the Sleep segment.” The big exhibitors will without exception be represented again this year in the city on the Rhine, including the German company Oschmann, which has been manufacturing upholstered beds for five generations, and the home textile specialist Frankenstolz. And Tempur, Hilding Anders from Sweden, Badenia, Rummel Matratzen, Veldeman, Auping, Fey & Co. as well as De Rucci will be showcasing their contributions to a restful sleep in Cologne. A lot of international companies will be debuting at imm cologne in 2017, including Perzona International, Ecus Sleep, Ersan Madeni, Boydak and Toom Tekstiil, among others. And a number of German companies will also be among those represented at imm cologne for the first time, including Centa Star and Shogazi. Shogazi has been specialising in healthy sleep since 2002. With its mattresses made from natural materials, the Munich-based manufacturer is a perfect match for the focal point of the Sleep segment at imm cologne 2017. The subject of sustainability will be addressed in two special areas: in cooperation with the American organization ISPA (International Sleep Products Association), Koelnmesse is building a Lounge area in Hall 5.1 on the theme of “Mattress Recycling”. Hall 9 also addresses the topic of the responsible use of resources: “The Recycling Lounge ties in with the topic we’ll be covering in Hall 9, which is the subject of sustainability”, explains Petersen. “In this way, the Sleep segment in 2017 will again illustrate the current state of the bedroom furniture segment whilst at the same time offering answers to issues that are relevant to society.”
EVENTS
88 HTE
Home&tex stimulated the industry! Domestic and international, 22,134 professionals visited Home&Tex show.
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ome&Tex, the most efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation the countries held between 26 and 29 October, 2016.
Russian liked gold, Arabs liked flower Organized to increase exports of home textiles and decoration sector, HOME & TEX - Home Textile and Decoration Fair was completed at CNR EXPO Yesilkoy. 3 thousand 790 of them are international, a total of 22,134 industry professionals visited the fair. The collections specially prepared for the companies were well appreciated by both the domestic market and international investors. Arab countries in fair were interested in colored, floral, printed print home textiles, while Russians preferred gold and silver tones.
EVENTS
90 HTE
By Istanbul Fair A.S., one of CNR Holding Organizations, Home&Tex “Home Textile and Decoration Fair” organized by the Turkish Home Textile Industrialists’ and Businessmen’s Association (TETSIAD) was held for the 4th time this year. Domestic and international 22,134 industry professionals visited Home&Tex Fair which exhibited curtains & tulles, accessories, devices, upholstery, bedroom products, kitchen & dining room textiles, towel & bathroom products, decoration products, wall covering and floor covering. 22 thousand 134 industry professionals from domestic and international visited Home&Tex, the most efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation the countries. Home&Tex Fair hosted buyers from 96 countries, notably from Russia, Germany, France, Italy, North Africa, Turkic Republics, Middle East and Gulf Countries.
Arab countries prefer vivid colors in home textiles The collection prepared by the firms special for the fair attracted the appreciation by both domestic market and international investors in Home&Tex Fair held in CNR Expo Yesilkoy with the participation of 600 brands. Noting that preferences in home textiles and decorations vary according to the regions, companies point out that cream, earth and blue tones are preferred in home textiles in domestic market, gold and silver tones are preferred in Russia and loose piece pattern and vivid colors are preferred in Arab countries. Stating that Arab countries, especially Saudi Arabia, are very interested in lustrous printed bathrobes, Ozkan Irman, owner of Minteks, said: “We prepared our collections special for fair with multi colored, floral prints and printed prints for our European customers and domestic market in particular. However, Arab countries attached greatest interest in our colorful and floral bathrobes in the fair.”
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Roller blind with red light Visitors from Muslim countries such as Indonesia, Algeria, Morocco and Libya were very interested in velvet couture. Curtains and home textile collections of TAC including trends and innovations were also appreciated in Home&Tex. TAC’s stain-resistant roller blind with red light was met with great success as well. Turkey with its location, where all trade roads are crossing, has to assert the policies for increasing the business volume of the home textile industry by a better using of this advantage. The innovations at this track will effect as a leverage in the sector. Hometex, has been an efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation with other countries. The popularity of Home&Tex has gained ground around the globe in a short time as in domestic market. The show, where domestic and foreign buyers of home textile and decoration met, was hel over a gigantic area. Hosting almost 600 exhibitors Home&Tex attracted buyers’ delegations from 92 countries including Germany, France, Russia, Italy, North Africa, Central Asian Turkic Republics and Middle East. Home&Tex brought together the professionals of importers, exporters, manufacturers, wholesalers, distributors, dealers, retail stores and department stores.
PROFILE
92 HTE
Fall 2016 Cityscape Collection by Brentano New collection draws inspiration from the energy and graphics of the urban landscape
Metropolis- Nightlife 4569-06, CityscapeMarina Towers 4565-04, Boulevard-Gran Via 456803 - - Cityscape captures the urban landscape within a two dimensional textile form. Its 15 plus inch vertical repeat and 7 bold colorways reflect the complexities found in any major metropolitan city.
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heeling, IL. — The fall 2016 Cityscape collection captures the urban landscape within a two dimensional textile form. Design Director Iris Wang and the Brentano design studio were inspired by all senses represented within the metropolitan environment – such as the towering skyscrapers, perpetual movement and energetic sounds that pulse throughout any city. The 18 new patterns symbolize society’s kinetic energy while offering a unified balance of residential, hospitality and contract textiles. Representing the eccentric life of the big city, the new collection includes graphic large-scale patterns (Cityscape and Boulevard) with small-scale coordinates (Metropolis and Boomtown) that push the limit of expected design. Built for high performance contract applications all four patterns offer outstanding wearability, exceeding over 75,000 double rubs (Wyzenbeek, Cotton Duck) and include Incase finishing and acrylic backing for a wide range of applications. Boomtown-Showgirl 4564-02, Metropolis-Improv 4569-03 -- Inspired by the rapid growth and expansion of Chicago in the early 19th century, Boomtown’s explosion of buildings turns history into a contemporary and playful motif.
November 2016
Havaalanı Mah. Taşocağı cd. Gerede sk. No: 10/B (Tekstilkentin altı) Esenler / İstanbul / TURKEY Tel : +90 0212 629 12 22 Cep : 0538 879 95 15 www.ekobag.net - www.ekobag.com.tr info@ekobag.net Bugünümüzü değil yarınlarımızı kurtarmak için
Ekobag
PROFILE
94 HTE
Lenzing redefines softness in textiles Without softness there is no comfort
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oftness is the key to comfortable textiles. With Lenzing Modal®, MicroModal® and MicroModal® AIR fibers, softness can be obtained in textiles in a completely natural way. The higher the share of MicroModal® or MicroModal® AIR in the textile, the softer and suppler it becomes. Using a variety of different test methods, Lenzing has set a new standard, which gives new definition to softness and shows how Lenzing Modal® fibers can change a textile’s degree of softness. This test method combines the well-known ring method with a new technology specially developed for textiles with Lenzing – the TSA method (Tissue Softness Analyzer).
Measurable softness Softness is the key to comfortable textiles. And this is something the user has to be able to experience, both when deciding to buy a textile and when using it. Judging softness is an individual, dynamic process that results from the interplay between textiles and the skin. To depict this complex sensory interaction in an objective way, scientists are working on physical methods to measure softness. November 2016
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Softness is an individual feeling. The goal is to make it measurable.
MicroModal is the winner Textiles of MicroModal attain the highest level of softness. Thanks to the low fiber rigidity and fiber cross-section, Lenzing Modal fibers are natural softeners. In 100% of cases, the fibers develop pure softness and produce wonderful textiles with outstanding comfort. They also last longer since textiles made with Lenzing Modal remain as soft as they were when they were new and do not harden after several washes.
Tactile softness Physical measuring methods are one way to determine softness. However, the human hand should serve as the primary method to test softness. And here again, in touch tests MicroModal was convincing. A panel of 17 textile experts felt MicroModal and declared it to be the softest fiber among cotton, viscose, and Lenzing Modal fibers.
PROFILE
96 HTE
TENCEL – next generation ecological fiber ®
Lenzing is launching a new TENCEL® fiber made from cotton waste fabrics to drive ‘circular economy’ solutions in the textile industry.
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enzing achieved another milestone in its innovation heritage in the textile industry by developing a TENCEL® fiber based on cotton fabric waste. Lenzing is the first manufacturer worldwide to offer such cellulose fibers incorporating recycled materials on a commercial scale. TENCEL®, already a market success as an eco-friendly fiber, is now achieving another key milestone by creating from natural resources what is likely the most sustainable fiber. TENCEL® from cotton waste fabrics will further build Lenzing’s reputation as a leader in the field of environmental technology and will push new solutions in the textile industry towards circular economy by recycling waste. “For Lenzing, developing circular business models in the fashion industry ensures the decoupling of business growth from pressure on ecological
resource consumption. It reduces the need to extract additional virgin resources from nature, and reduces the net impact on ecological resources,” says Robert van de Kerkhof, CCO of Lenzing.
TENCEL®, the most ecological fiber from nature, now featuring circular economy TENCEL® has already been awarded the EU award for the most eco-friendly production process based on 99.7% closed loop circulation in the production and use of bio-energy. The renewable raw material of wood from sustainable forestry is another key advantage in terms of sustainability for TENCEL®. The latest next-generation TENCEL® fiber combines the best of two worlds - recycling cotton waste fabrics and using the most sustainable TENCEL® technol-
PROFILE
98 HTE
ogy - to create one of the most ecological wood-based fibers on the planet. The recycling of cotton waste fabrics into virgin textile TENCEL® fibers offers a practical solution to enable circular economy in the apparel industry.
New approaches to marketing The new TENCEL® fiber introduces an innovative approach to marketing. The fiber is not sold directly to yarn or fabric manufacturers. It will be exclusively offered to leading retailers and brands that in turn could produce their garment collections in the most sustainable way by engaging the right value chain partners. This ensures close co-operation and transparency in the entire textile value chain.
The new generation of lyocell fibers will be the most ecological wood-based fiber on the planet – combining cotton waste recycling with Lenzing’s pioneering closedloop TENCEL® production on a commercial scale. Lenzing is pushing new frontiers in ecological innovation and circular economy. A new type of identification procedure is employed to guarantee transparency for the TENCEL® fiber. This allows Lenzing to assure retailers that the TENCEL® fibers in the garment are indeed the most eco-friendly woodbased fibers. At the current time, the fiber is being tested with selected brand manufacturers and retailers and is at the point of being introduced to the market. “Close cooperation with the sustainability leaders in the retail business gives us the chance to find common solutions to overcome sustainability related challenges in the fashion industry and effectively implement circular economy concepts,” van de Kerkhof explains. “The next generation TENCEL® fiber is revolutionizing the fiber industry and has the potential to significantly change consumers’ behavior,” van de Kerkhof continues.
November 2016