Monday, February 21, 2011
THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY
Martha Stewart Climbing Back from Kmart Crash
ney, Kmart, Kohl’s, Marshall’s and Walmart. Manufacturing nation The survey — which asN EW YORK — Despite rising identified for 292 items. sessed the highest and lowest raw materials prices, most retailers still managed to tighten up priced items at stores in New their prices on spring merchanYork City, New Jersey, Long Pa kis dise compared to last year. Island and Miami — is not ta n 8% HTT’s Annual Market Basnecessarily representative of a ket Survey found only five reretailer’s overall pricing grid, China 63% % 9 ia1 tailers raised their pricing in but it does assess the pricing Ind either the opening or the top consumers found in those price basket: Big Lots, JCPenstores in those markets during mid-February. ney and Kmart raised their It was surprising to find pricing in both baskets. Kohl’s *Bahrain, Brazil, Italy, Philippines, Portuso many all-cotton products and Marshall’s each raised gal, Taiwan, and Turkey. Figure also in retailers’ baskets after a their overall pricing in the represents unknown. more than a year characteropening price point basket. But the price cuts were less severe year-over ized by skyrocketing prices. In fact, 59% of year than was the case in 2010’s survey, when the 195 products constructed of fiber were top-end pricing was down by double-digits at Bed all-cotton, with all-poly products accounting SEE BASKET PAGE 10 Bath & Beyond, Big Lots, Family Dollar, JCPenBY JENNIFER MARKS
Steady Dominance
3%
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7%
SEE MARTHA PAGE 23
| Vol. 32, No. 6 | $8.00
Market Baskets Remain Steady Despite Price Hikes Oth
N EW YORK — Macy’s may have the class, but Kmart still has the mass. Martha Stewart Living Omnimedia Inc. last week said its merchandising business turned the page in 2010, having achieved “critical mass” by yearend thanks largely to the strong performances of its branded products sold at The Home Depot and Macy’s. But the conversation also opened a window on how much effort has been involved in replicating the now-defunct Kmart business – which generated $1 billion in retail sales at it peak. When the Martha Stewart Collection of hard and soft home
hometextilestoday.com
USA
BY JENNIFER MARKS AND CECILE B. CORRAL
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Heimtextil in Hindsight Last month’s Heimtextil show in Frankfurt had its moments of flair. Here, models in faux fur-trimmed devil and angel robes from designer Claudia Hagn of Germany. See page14 for more from Heimtextil. Martha Stewart checking out at the 2007 launch at Macy’s.
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Home Textiles Today
February 21, 2011
Retail Briefs Filicia Bedding to Debut on QVC
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esigner Thom Filicia’s new bedding line, produced under license by Welspun USA, launched last week on QVC. Thom Filicia Designs for Living includes comforters, pillows, throws and sheet sets with inviting textures, bold patterns and classic detailing. Pricing ranges from $28 to $250.
Jo-Ann Acquisition Moving Forward
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o-Ann Stores will hold a special meeting on March 18 for shareholders to vote on its proposed acquisition by an affiliate of the private equity firm Leonard Green & Partners L.P. The retailer said it did not receive any alternative offers.
Hedge fund Bids for Family Dollar
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edge fund firm Trian Group has come forward with a bid for Family Dollar Stores at $55 to $60 per share in cash. The company said the bid was unsolicited, but will be reviewed. In July, Trian disclosed it had taken ownership of 6.58% of Family Dollar’s stock. Yesterday, the company announced in a filing with the SEC it now owns about 8%. It said it also offered Family Dollar chairman and ceo the opportunity to join the fund as an owning investor.
News
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Kassatex to Bring Trump Home into Bath N EW YORK — The Donald is expanding in the home department again. Kassatex has signed a license with The Trump Organization to launch a branded bath collection at the New York Home Fashions Market next month. Kassatex’s Trump Home assortment will include bath towels, bath accessories, bath rugs and shower curtains. The collection includes four design groups inspired by Trump’s var-
ious luxury properties. “Our customers appreciate beautiful design, superior quality and attractive prices,” said Donald Trump, chairman and president of The Trump Organization. Luxury bathrooms are on the rise, according to Kassatex president/ceo Ernesto Khoudari, who said the collection captures “the essence of the Trump hotel experience and bring it into the home at an affordable
price point. We’ve worked hard to develop designs that appeal to a wide range of customer tastes, and we’re confident that the customer will appreciate the value that we’ve worked so hard to convey.” Trump Home offerings consist of furniture, lighting, mattresses, bedding, crystal home accessories, stemware, barware and giftware, and a recently announced home fragrance collection. HTT
Nordstrom Snapping up HauteLook SEATTLE — Nordstrom has signed the paperwork to acquire HauteLook, an online private sale club, also known as a flash market. It will pay $180 million in Nordstrom stock. HauteLook will operate as an indepdent, wholly owned subsidiary run by its current management. Its site and Nordstrom’s ecommerce site will maintain
separate identities. Nordstrom has been working to boost its multi-channel business, bringing in a new inventory management system and integrating its online and in-store processes. “This partnership gives Nordstrom and HauteLook shared growth opportunities as online shopping evolves,” Blake Nordstrom, president of the 204-unit
department store. Last May, HauteLook’s vp of home told HTT exposure on HauteLook helps brands build their businesses off-line as third-quarters of its members express interest in repurchasing the home brands they’ve seen on the site. HauteLook launched in 2007 and is headquartered in Los Angeles. HTT
NRF: January Marks Crown Crafts 3Q Sales Up, Net Income Struggles Crown Crafts million, or 12 cents per diluted and year-to-date periods. Seventh Straight Inc. churned net sales gains, par- share, in the third quarter of “We are quite pleased with ticularly for its branded products 2010. the strong response our fashMonth Of Retail like its NoJo-branded infant bedBetter off was net income ion-forward designs are having ding line, but was hurt by dou- year to date, which for the nine- with consumers at major retailble-digit net income declines month period grew 8.0% to $2.7 ers across the country,” said Sales Gains during its third quarter. million, or $0.28 per diluted Chestnut. “Driving revenue GONZALES, L A. —
WASHINGTON — Consumers’ hol-
iday spending power spilled into January, making the month the seventh consecutive to post retail sales gains, noted the National Retail Federation (NRF). January’s retail industry sales – which exclude automobiles, gas stations, and restaurants – increased 0.2% seasonally adjusted from December and 3.5% unadjusted year-over-year. “In spite of the economic uncertainties that still exist, consumers are clearly demonstrating their desire to spend on discretionary items once again,” said Matthew Shay, NRF president and ceo. “The industry is certainly benefitting from the renewed confidence we’re seeing in shoppers, although sustained growth in 2011 will largely rely on improvement in key economic indicators
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like employment and housing.” NRF Chief Economist Jack Kleinhenz explained that many factors, including stock market gains, tax cuts, income growth and savings, “built up during the recession are contributing to the recent spur in consumer spending. While some of what we saw in January is directly related to seasonal purchases, it’s encouraging to see spending on other discretionary items such as electronics also increased.” January retail sales released today by the U.S. Commerce Department show total retail sales – which include non-general merchandise categories such as autos, gasoline stations and restaurants – increased 0.3% seasonally adjusted over December and 7.1% unadjusted yearover-year.HTT
Record high raw material costs, primarily cotton, as well as increases in labor, transportation and currency costs associated with the company’s operations in China, had a negative impact on Crown Crafts’ net income and earnings per diluted share – a trend the company expects will discontinue going forward. “From a timing standpoint, we were limited in our ability to pass along these higher costs during the third quarter,” said E. Randall Chestnut, chairman, president and ceo. “We do not expect that to be the case in future quarters.” Net income for the threemonth period, ended Dec. 26, declined 31.8% to $775,000, or 8 cents per diluted share, compared with net income of $1.1
share, on net sales of $62.8 million, compared with net income of $2.5 million, or $0.26 per diluted share, on net sales of $60.1 million in the same yearago period. The bright spot for the quarter was net sales, which grew 6.31% to $21.9 million from $20.6 million last third quarter. The company noted that even those one of its major retail customers delayed some of its regular orders to adjust its inventory levels, Crown Crafts’ net sales grew during the quarter primarily as a result of promotional sales to that customer. In particular, Crown Crafts’ net sales of its branded products, especially its NoJo brand of infant bedding, blankets and accessories, increased by 22.9% and 24.1%, respectively in the third quarter
growth and margin expansion through our creative and wellcrafted branded products will continue to be a point of strategic emphasis for us going forward.” Chestnut added the company “continued to enjoy steady customer demand as well as positive market response” to its new designs across our various product lines in the third quarter. “Although our ability to translate our top-line growth into increased earnings during the quarter was muted by lower gross margins resulting from certain promotional activities and higher than expected raw material costs, we remain confident in the strength of our underlying business and the soundness of our long-range growth strategy as evident in our solid ninemonth results.” HTT
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Home Textiles Today
February 21, 2011
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OPINIONTodaY A-Tisket, a-Tasket and the Market Basket “Sometimes there’s just too much to talk about. So here are a few things rattling around in my head this week.“
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OMET IMES T HER E’S JUST TOO MUCH to talk about. So here are a few things rattling around in my head this week. Martha, Martha, Martha: I was fascinated to learn last week that The Home Depot is the largest sales generator among Martha Stewart Living Omnimedia’s exclusive retail relationships. MSLO has 20 such arrangements — most notably in the home textiles arena its Martha Stewart Collection at Macy’s. Neither MSLO nor Macy’s has disclosed the size of the program, other than to say the goal is to eventually EDITOR-IN-CHIEF generate $400 million in annual sales. Kmart and MSLO were never so coy about the numbers. Then again, Martha Stewart ended up cranking out $1 billion for the discounter, so there was plenty to crow about. What makes the Home Depot revelation particularly interesting is that the deal has been in place for only 12 months. And with 14 merchandising categories it demonstrates yet again the MSLO genius for finding things to which Stewart’s name can reasonably be affixed. Big Lots, Big Time: Big Lots has been saying for some time now the recession had driven a more monied customer into its stores. It also said it was improving the quality if its merchandise to keep her. Apparently so. HTT’s annual Market Basket survey found the total retail on Big Lots’ upper-price point basket jumped 45.6% compared to last year. What provided the boost? First, merchandise. Big Lots had a couple of items in stock that couldn’t be found last year: a bath sheet and a lotion pump. It also bundled hand towels and wash cloths to a get a higher retail on those categories than it did last year. Home has been a strong category for Big Lots throughout the economic calamity, and it came through again during the first quarter. Now the challenge will be to hang onto those customers. Here Come the Hedge Funds: Family Dollar became the latest retailer to receive an offer to sell out to a hedge fund. JCPenney recently added activist hedge fund manager (and JCP stakeholder) to its board of directors. And Big Lots earlier this month declined to confirm or deny it’s in play. I guess not every hedge fund in the world is busy driving up cotton futures. Speaking of Which: The ICE U.S. exchange finally moved to tamp down speculation in the cotton market. Effective March 1, anyone who wants to buy or sell 300 cotton contracts (about 30,000 bales) would have to prove the transaction is “economically viable.” This is being interpreted as meaning anyone who’s dealing with a lot of futures will need to demonstrate they’ve actually got a use for cotton. If it’s a swipe at the hedge funds, a harried textiles industry says: Swipe away! Market time: The deadline for submitting photos for our new products gallery in the New York Home Fashions Market issue has passed. But there’s still time to get your news about new introductions into the market issue or the market daily issue. Sooner the better. HTT
Jennifer Marks
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Why is this New Year’s Different From All Other Chinese New Year’s?
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T T HE R ISK OF MI X ING CULT UR A L , R ELIGIOUS and geographic metaphors, allow me to ask and answer this question…doing so four times, of course. (If you don’t get it, ask someone who does.) 1. Why is this Chinese New Year’s different from all other Chinese New Year’s? Ever since the textiles industry packed up and relocated to Asia, Warren American customers — importers and retailers alike — have scheduled Shoulberg their lives around this all important event on the Chinese calendar. Everyone knew the country essentially shut down for the better part PUBLISHER/ EDITORIAL DIRECTOR of two weeks and if you didn’t get what you wanted before the holiday began, you pretty much could assume the dumpling position and sit and wait. But you had a reasonable expectation that once the holiday was over, things would quickly return to normal and the world would again be safe for sheets and towels. Not this year. As the holiday ends, we’re going to see the gradual transformation of the Chinese textiles industry really pick up speed. A lot of factories are not going to come back up on line. This has been happening slowly for the past two or three years, but this New Year’s it’s going to be huge. 2. Why is this Chinese New Year’s different from all other Chinese New Year’s? In the past, the resumption of production in China almost represented a back-to-school moment, signaling a fresh start. That was often the case for prices, whether they were going down or whether they were going up. As cotton has continued its rock-and-roll pricing pattern, there has been an expectation that commodity costs would come back down to earth when the new year started. Not this year. Cotton will cost substantially more as the looms are powered up again than when they were shut down a few weeks ago, and there’s nothing on the horizon to suggest that will reverse in any meaningful way. Higher cotton prices — and polyester too — are here to stay. 3. Why is this Chinese New Year’s different from all other Chinese New Year’s? In the past, once those factories and mills did start cranking up, it meant the pipeline was reopening and in four to six weeks goods would land in Long Beach and Charleston and points in between. Not this year. This may be the Year of the Rabbit, but it’s also the year of the Chinese consumer. An unprecedented percentage of the products coming out of Chinese textiles plants are never going to leave China. They are going to go straight into stores in Shanghai and Beijing and dozens of other cities that are bigger than any of their counterparts on this side of the Pacific. 4. Why is this Chinese New Year’s different from all other Chinese New Year’s? This Chinese New Year’s is going to be different than all other Chinese New Year’s because this year marks a turning point in the worldwide home textiles industry. China is passing the percale baton in 2011 as the focal point of the business. It will still be the largest source for home textiles products and it will still be a powerhouse for product. But India — and to a lesser extent Pakistan, Southeast Asian countries like Bangladesh and even Latin America — are increasingly going to become equal and viable alternative choices for American companies looking to source home textiles. It’s a seminal moment in the global business model, truly happening even as we speak. And it’s not something that’s going to pass over. HTT
2/18/2011 4:45:48 PM
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Home Textiles Today
February 21, 2011
News
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Black Outs and Energy Savers Still Top Windows BY JILL ROWEN NEW YORK — Panels with energy
saving attributes and room darkening construction are still a strong trend in windows, vendors report. That is one part of a window market that is making function a top priority and that has suppliers differentiating themselves with “basics with an edge,” as Angela Boswell, vp, product development Ellery Homestyles reported. That “edge” for suppliers includes everything from grommet details and embroidery to light-fastness and fire retardant fabric. “We’re still seeing a lot of interest in grommet details and we’re still building on it,” said Carl Goldstein, vice chairman, S. Lichtenberg. The company is also playing in the blackout marketplace with insulated curtains marketed as energy savers. According to Goldstein, the company has responded to increased raw material prices with tweaked construction on
some items. Cotton Duck fabric — a staple for casual window treatments — is becoming more expensive as cotton prices continue to rise and the company is introducing new fabrications in polyester that mimic the look closely. Barry Goodman, vp, national accounts, Commonwealth Home Fashions says the company is also marketing details such as grommets along with an expanded line of indoor/outdoor offerings. “We’re adding tropical looks and other prints to the line,” he said. The company is also offering a print line that features images of famous cities which they anticipate will do well. Like many in home textiles, Goodman is seeing its internet business as “the fastest growing part of the business.” He added a caveat: “you have to do it right,” he noted. “Those that are buying key words and marketing themselves are going to be successful.” Prints are also as expanding
trend for Louis Hornick and Co., which is adding prints to its basic line of Firefend offerings, a flame retardant window covering. The Firefend line is made in the United States, which Louis Hornick, chairman and ceo, reports is one of its differentiators. “We still do business overseas, but it’s great to have a complex product like Firefend made here, close by where we can really stay on top of quality,” he said. One surprise trend according to Hornick: a brisk tier business, which he says has shown “dramatic increase.” Ellery will continue to grow its Eclipse room darkening/ energy saving brand, but has taken its blackout offerings a step further with a partnership with The National Sleep Foundation (NSF). The company is launching Sound Asleep, designed to darken a room effectively — one of the tenants of better sleep purported by NSF. The new line includes
eight color choices available with both a traditional and transitional valence. “We wanted to give consumers a choice,” said Boswell. Ellery will also introduce Curtain Fresh, which features Arm N Hammer odor neutralizing ingredients. According to Boswell, other “basics with an edge” trends include grommets and piecing details. Beacon Looms is one company taking its room darkening brand to new heights by expanding its kids line. Light Catcher was introduced two seasons ago and is geared specifically for the baby market. According to Sung Oh, director product development and design, the brand has gotten “good response and good placements with key accounts.” The adult brand from Beac o n – Pe r f e c t D a r k n e s s – includes triple weave constructions that block light and linings with blackout interlinings. “The collection looks very rich,” according to Oh.
For more general trends, Oh believes colors such as green will be back in olive and hunter green shades. “It’s been a while since those colors have been staples, I think their time has come again,” she noted. Oh also projects rose shades as a romantic coloring and a continuing use of textures to continue to be important in the market. No surprise that all the vendors named “value” as a priority in window and curtain product lines. According to Goodman at Commonwealth, “You can’t get away completely from using [high priced] cotton and polyester, you just have to work at creating a good product.” Oh agreed. “There is a lot less cotton now due to pricing, but some of the polyesters in the marketplace don’t look the way old polyester fabrics did,” she said. “It’s still tough out there,” said Goldstein, “But 2011 is going to be much better than 2010.” HTT
Remembering Obaid Shaikh Mohammed Obaid, the late founder of Towellers Ltd., was remembered during Heimtextil by family, friends and colleagues. He passed away in September 2010.
From left, Towellers’ managing director Mehreen Obaid; Cathy Minnaar, Springs Global; Mahjabeen Obaid, Towellers; George Gambrell and Jill Torrence, both Springs Canada; and Towellers’ Robert Horowitz.
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Home Textiles Today
February 21, 2011
News
Louisville Bedding, La-Z-Boy Expand License into U.S. Market L OUISVILLE , KY. — After three
years of working together in Canada, basic bedding house Louisville Bedding and residential furniture retail chain La-ZBoy are expanding their licensed partnership across the border into the United States. Mandy Talbert, brand manager, explained to HTT that the license covers all basic bedding products, from bed pillows and mattress pads to sheets and comforters. “Pricing and fabrication are
similar to most licensed products in their respective categories,” she said. “The difference with the La-Z-Boy collection is that everything is developed oversized and overly comfortable.” The new collection is launching in mid March during the New York Home Fashions Market, also known as market week. “Think of it as comfortable, affordable luxury … [La-Z-Boy’s] its elements of comfort and function lends itself naturally to our
categories,” Talbert added. “Permanent branding encompasses very item. Retail targets run the spectrum from department store to furniture to mid-tier and mass merchants.” Louisville Bedding, which has been working with various license brands over the past 20plus years, also currently partners with Croscill, Nautica, Simmons for its Beautyrest and Deep Sleep brands, and Share the Care, as well as several private label programs. HTT
Revere Inks Licensing Deal with Waverly for Bath Towels and Rugs DES PLAINES, ILL. — Bath towel and bath rug manufacturer Revere Mills International Group has signed an exclusive licensing agreement with Waverly for a new branded collection. Revere is currently previewing the new program of bath towels
and bath rugs and will officially launch it next month at the New York Home Fashions Market. The company said the designs “incorporate Waverly’s best-selling motifs” and coordinates jacquards and stripes styles with solid color looks. Matching cot-
ton rugs round out the collection. “We feel that the Waverly brand is a great addition to our portfolio and we’re very excited about incorporating this strong brand into our line,” said John Vanden Berge, ceo. HTT
Loloi Rugs Earns Accolades at Atlanta, Dallas Markets DALLAS — For Loloi Rugs, Jan-
uary proved an award-winning month as the company was honored twice for recent product introductions, first in Atlanta and soon after at the Dallas markets. On Jan. 15, during the biannual Atlanta International Area Rug Market, Loloi was honored at the America’s Magnificent Carpets Awards celebration in Atlanta. It won in two categories -- Best Visual Display Award, for the company’s fourth-
floor showroom design, and Best Power-Loomed Rug in the price range of $200-$400 for its new Mystique collection. Then a week later, on Jan. 22, Loloi was given the ARTS Award for Rug Manufacturer of the Year during the 22nd Annual ARTS Awards Gala at the Dallas Trade Mart. This represents the second consecutive ARTS Awards win and seventh nomination for the seven-year-old rug firm. The company said its “hard work is paying off ” with the
recent honors. Company owner Amir Loloi noted, “…this is an incredible way to start 2011. It’s been a phenomenal January for us. Our entire team of designers, sales and support staff has been working so hard to meet the needs of our retail partners. To receive this double dose of industry recognition gives us undeniable validation that we are moving forward in the right directions. We are thrilled and, again, just so proud.” HTT
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ITM Brings Faux Fur Braids Back to School C UMBERLAND , R.I. — Braided rug company ITM is hoping to go back to school with the company’s first collection of youthful faux fur rugs. Set to launch in mid March during the New York Home Fashions Market, the new collection of brightly colored pieces – available in accent through area sizes – target back-to-school and back-to-college promotions but also can meet “year-round demand,” noted Jeffrey Cohen, national sales manager. “These rugs are designed to be fun for the home. It’s all about color and texture,” Cohen said. While faux fur trend has
its roots in the tween market, Cohen added, it also poses “a fun lifestyle fashion statement. Now more than ever, people want to introduce a fun element into their home furnishing and we know these rugs will be used throughout the home.” ITM is working closely with Brunton International to create and develop the program, which will include new looks for the home. The companies will be showing the collection at ITM’s new showroom, in space 511, at 230 Fifth Avenue, during the market, which is set to take place March 14 to 18. HTT
Trendex Relocates New York Showroom at 230 Fifth MONTREAL, QUEBEC , CANADA —
In time for the upcoming New York Home Fashions market in mid-March, table linens and soft window treatment manufacturer and supplier Trendex Home Designs is moving into a new showroom at 230 Fifth Avenue. The new showroom is a 1,967-square-foot space in the building’s suite 1002. Trendex’s longtime former
showroom, which measures 1,750 square feet, was in suite 1103 at 295 Fifth Avenue. “We are extremely pleased with our new location,” said Lorraine Maberry, svp. “The expanded showroom space allows us to showcase all of our new table linen product introductions. We now also have a dedicated show space for our expanding window treatment category.” HTT
Peking Handicraft Inc. Aligns with Artist Trent for Kitchen Textiles Collection SAN FRANCISCO — Home décor
and gift house Peking Handicraft Inc. is launching this winter at the various major markets a new line of kitchen textiles with artist Ellen Crimi Trent. Trent’s designs for PHI are created in five colorful designs, all of which are whimsical duckthemed patterns. Among them are “Sugar and Spice,” “Kiss the Cook,” “Bon Appétit,” “What’s Cookin’?” and “Never Trust a Skinny Cook,” interpreted on
aprons – standard and half sides, kitchen towels and pot holders. Retail prices for each piece are set to range from $7 to $20. Trent, based in Massachusetts, draws her inspiration from magazines, books, movies, fashion, nature, and her family. She has licensed her work to many companies within the gift and home industries, and has created programs – including bedding -- specifically for major retailers like JCPenny and Fred Meyer. HTT
2/17/2011 10:03:49 AM
News
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February 21, 2011
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Home Textiles Today
Williamsburg, Royal Heritage Home Ink License Partnership WILLIAMSBURG, VA. — Williams-
burg is set to kick off its new licensing relationship with Royal Heritage Home next month with the debut of a new collection of upscale bedding. The partnership calls for Royal Heritage Home to expand the Williamsburg top-of-the-bed
program and offer iconic designs from the brand, including “Garden Images” and “William and Mary Matelasse.” The complete collections will span comforters and matching accessories, associated window décor, matelasse bedding, and a new sheet program. All
products will be based on Williamsburg fabrics produced by PK Lifestyles, a division of P/ Kaufmann, and inspiration found within Colonial Williamsburg’s archive collections. Jim Easton, vp for products of The Colonial Williamsburg Foundation, said he is looking
forward to the official start of this new relationship. “Bedding is a cornerstone of the Williamsburg brand,” Easton explained. “Our new relationship with Royal Heritage Home will bring exciting growth opportunities to the business.” In turn, Royal Heritage Home
plans to offer current and new Williamsburg bedding patterns, said Michael Kaplan, president. The Williamsburg bedding program by Royal Herit age Home will officially launch at the New York Home Fashions market, which takes place March 14 to 18. HTT
Natori, Loftex USA launch N Natori in Bath NEW YORK — The Natori Company and Loftex USA are extending the Natori brand into N Natori for bath, a diffusion label that will expose the brand to a wider audience. “We have great bath partners at Loftex USA, and we look forward to enjoying the same success with our second bath collection,” said designer Josie Natori, founder and ceo of The Natori Company. Gretchen Dale, chief operating officer at Loftex USA, said, “Based on the success of the Natori bath and beach Collections, which we launched in 2009, we are delighted to introduce N Natori to bring Josie’s color and design aesthetic to a broader range of consumers.” The collection is slated to arrive at retail in August, with 30-in. by 43-in. bath towels retailing at $16.99. The towels will be available in 12 colors with a reversible wovan and patterned end hem that takes its inspiration from a Japanese fretwork embroidery in the Natori Archive. The towels are constructed with Loftex USA’s patented LoftTwist yarns, which provide a rich, plush hand with abundant absorbency. Merchandising back to the 12 solid colors will be Shoji – an allover two-color woven that introduces texture and pattern to the collection. Shoji will debut in five two-color combinations. HTT
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Home Textiles Today
February 21, 2011
Market Basket
> hometextilestoday.com
Bed Bath & Beyond
Price Points BASKET FROM PAGE 1
for 23% of the survey and poly blends 18%. Macy’s was most averse to allpolyester constructions, with only one such item in its basket, an opening price point blanket. Family Dollar headed the all-poly pack, with 11 all-polyester items vs. seven all-cotton items. Comparing the most expensive item in each retailer’s basket to the pricing found in the 2010 survey found prices fairly consistent. Also of interest, in last year’s survey the
Opening Price Point
most expensive item for nine out of the 10 retailers was a bed in a bag. This year, sheet sets and quilts were most frequently the priciest picks in the survey. The only bed in a bag in the collection of retailer’s more expensive items was found at Family Dollar, whose $38 ensemble actually retails at $10 less than it did last year. Where there were double-digit basket declines, they occurred most often in the opening price point segment. The most aggressive cutters in this year’s survey included: • Target, with its opening basket SEE BASKET PAGE 13
Opening price point baskets, lowest to highest $94.00
Wal-Mart
$131.50
Big Lots
$139.12 $157.86
Marshall’s Target
$244.83
Kmart
$266.72
COUNTRY India China China China China China China
BATH PRICE Bath sheet $9.99 Bath towel 4.99 Hand towel 3.99 Wash cloth 2.99 Shower curtain 14.99 Bath rug 9.99 Soap dish 4.99 Lotion pump 6.99 Tissue box 5.99 Total Retail $64.91 Total Market Basket $399.83
MANUFACTURER CONSTRUCTION Revere Mills Cotton Revere Mills Cotton Revere Mills Cotton Revere Mills Cotton various Vinyl Trade Am/Mohawk Cotton Umbra Plastic N/A Plastic Umbra Plastic -20.8% from $81.91 in 2010 -12.5% from $456.83 in 2010
COUNTRY Pakistan Pakistan Pakistan Pakistan China India China China China
BEDDING PRICE Queen sheet set $199.99 Queen bed-in-a-bag 149.99 Pair of standard shams***49.98 Dust ruffle** 39.99 Queen quilt 169.99 Queen blanket 149.99 Throw 39.99 Total Retail $799.92
MANUFACTURER CONSTRUCTION Springs Global Cotton Sunham Poly/Cotton Spings Global Poly/Cotton Springs Global Cotton Nostalgia Home Fashions Cotton Sunbeam Poly/Cotton Ellery Homestyles Cotton/poly +2.4% from $780.92 from 2010
COUNTRY China China China China China China China
BATH PRICE Bath sheet $79.99 Bath towel 39.99 Hand towel 24.99 Wash cloth 14.99 Shower curtain 59.99 Bath rug 59.99 Soap dish 16.99 Lotion pump 27.99 Tissue box 34.99 Total Retail $359.91 Total Market Basket $1,159.83
MANUFACTURER CONSTRUCTION Home Source Intl Cotton Home Source Intl Cotton Home Source Intl Cotton Home Source Intl Cotton Revman International Cotton Mohawk Home Poly Springs Global Stone Springs Global Stone Springs Global Stone +0.5% from $357.91 in 2010 -1.8% from $1,138.83 in 2010
COUNTRY India India India India China China N/A N/A N/A
*Two individually packaged shams at 14.99 each. **Only one price point in this category. *** Two individually packaged shams at 24.99 each
$377.65
Kohl’s
MANUFACTURER CONSTRUCTION Brickyan Cotton Springs Global Cotton Levinsohn Cotton/Poly Springs Global Cotton Peking Handicraft Cotton Berkshire Blanket Poly Suntex Rayon/Argyle -10.8% from $374.92 in 2010
Top Price Point
The Penny-Pincher’s Picks... Family Dollar
BEDDING PRICE Queen sheet set $39.99 Queen bed-in-a-bag 89.99 Pair of standard shams* 29.98 Dust ruffle** 39.99 Queen quilt 89.99 Queen blanket 29.99 Throw 14.99 Total Retail $334.92
$399.83
Bed Bath & Beyond JCPenney
$607.93 $1,156.96
Macy’s
$100 $200 $300 $400 $500 $600
20
$0
Made in the USA % total basket items
...and the Top-of-the-Line Choices
$357.67
Wal-Mart
$2,337.97
Macy’s
$0
$400
$800
$1200
$1600
0%
Macy’s 0%
Kmart 0%
Target
Kohl’s
Big Lots
Marshallss 0%
$1,217.94
JCPenney
JCPenney
$1,159.83
Bed Bath & Beyond
WalMart
$610.34
Kohl’s
Family Dollar
$557.83
Target
Bed Bath & Beyond 0%
$521.83
Kmart
htt110202_010_013.indd 10
3.13%
$277.86
Marshalls
3.13%
3.60%
$249.00
Big Lots
6.25%
6.25%
$116.50
Family Dollar
10%
10%
Top price point baskets, lowest to highest
2/17/2011 6:37:41 PM
Market Basket
> hometextilestoday.com
Big Lots
11
Home Textiles Today
February 21, 2011
Family Dollar
Opening Price Point
Opening Price Point
BEDDING PRICE Queen sheet set $15.00 Queen bed-in-a-bag 35.00 Pair of standard shams NA Dust ruffle NA Queen quilt*** 27.00 Queen blanket 16.00 Throw 5.00 Total Retail $98.00
MANUFACTURER Big Lots Big Lots
CONSTRUCTION Polyester Polyester
COUNTRY China USA
Big Lots Poly/Cotton Big Lots Polyester Big Lots Polyester -8.4% from $107.00 in 2010
China China China
BATH PRICE Bath sheet* $10.00 Bath towel 3.75 Hand towel ** 3.37 Wash cloth 2.00 Shower curtain 4.00 Bath rug 8.00 Soap dish* 1.00 Lotion pump 6.00 Tissue box 3.00 Total Retail $41.12 Total Market Basket $139.12
MANUFACTURER CONSTRUCTION Big Lots Cotton Big Lots Cotton Big Lots Cotton Big Lots Cotton Big Lots Vinyl Big Lots Poly/Cotton Big Lots Metal Big Lots Metal Big Lots Metal +75.0% from $23.50 in 2010 +6.6% from $130.50 in 2010
COUNTRY Pakistan Pakistan Pakistan China China India China China China
MANUFACTURER Big Lots Ellery
COUNTRY India China
Top Price Point
BEDDING PRICE Queen sheet set $12.50 Queen bed-in-a-bag 38.00 Pair of standard shams* 4.00 Dust ruffle NA Queen quilt NA Queen blanket* 10.00 Throw NA Total Retail $64.50 BATH PRICE Bath sheet NA Bath towel $2.50 Hand towel* 3.00 Wash cloth 0.50 Shower curtain 6.50 Bath rug 5.00 Soap dish** 12.00 Lotion pump NA Tissue box NA Total Retail $29.50 Total Market Basket $94.00
MANUFACTURER Family Dollar Family Dollar Family Dollar
CONSTRUCTION Polyester Polyester Polyester
COUNTRY China China Pakistan
Charles D. Owen Mfg
Polyester
USA
-10.1% from $71.25 in 2010 MANUFACTURER
CONSTRUCTION
COUNTRY
Family Dollar Family Dollar Family Dollar Family Dollar Family Dollar Family Dollar
Cotton Cotton Cotton Polyester Cotton Plastic
Pakistan Pakistan Pakistan China India China
+18.0% from $25.00 in 2009 -2.0% from $96.75 in 2009
Top Price Point
BEDDING PRICE Queen sheet set $70.00 Queen bed-in-a-bag 59.00 Pair of standard shams NA Dust ruffle NA Queen quilt** 29.00 Queen blanket 20.00 Throw 8.00 Total Retail $ 186.00
CONSTRUCTION Cotton Polyester
Keeco Poly/Cotton Big Lots Polyester Big Lots Polyester +32.0% from $141.00 in 2010
China China China
BATH PRICE Bath sheet* $10.00 Bath towel 5.00 Hand towel** 6.00 Wash cloth ** 5.00 Shower curtain 8.00 Bath rug ** 12.00 Soap dish * 1.00 Lotion pump 12.00 Tissue box 4.00 Total Retail $63.00 Total Market Basket $249.00
MANUFACTURER CONSTRUCTION Big Lots Cotton Big Lots Cotton Big Lots Cotton Big Lots Cotton Big Lots Polyester Big Lots Cotton Big Lots Metal Big Lots Metal Big Lots Malamine +107.0% from $30.50 in 2009 +45.6% from $171.50 in 2009
COUNTRY Pakistan China China China China India China India China
BEDDING PRICE Queen sheet set $20.00 Queen bed-in-a-bag 38.00 Pair of standard shams* 4.00 Dust ruffle NA Queen quilt NA Queen blanket* $10.00 Throw NA Total Retail $72.00 BATH PRICE Bath sheet NA Bath towel $5.00 Hand towel* 3.00 Wash cloth 2.00 Shower curtain 10.00 Bath rug** 12.50 Soap dish** 12.00 Lotion pump NA Tissue box NA Total Retail $44.50 Total Market Basket $116.50
MANUFACTURER Family Dollar Family Dollar Family Dollar
CONSTRUCTION Polyester Polyester Polyester
COUNTRY China China Pakistan
Charles D. Owen Mfg
Polyester
USA
-17.0% from $86.75 in 2010 MANUFACTURER
CONSTRUCTION
COUNTRY
Family Dollar Family Dollar Family Dollar Family Dollar Family Dollar Family Dollar
Cotton Cotton Cotton Polyester Polyester Plastic
Pakistan Pakistan Pakistan China China China
+61.6% from $27.50 in 2010 -1.2% from $114.25 in 2010
*Only one price point in these categories ** Packaged in sets.
*Only one price point available in these categories ** Packaged as part of sets.
JCPenney
Kmart
Opening Price Point
Opening Price Point
BEDDING PRICE Queen sheet set $50.00 Queen bed-in-a-bag 140.00 Pair of standard shams* 50.00 Dust ruffle 50.00 Queen quilt 140.00 Queen blanket 49.99 Throw 19.99 Total Retail 499.98
MANUFACTURER CONSTRUCTION JCPenney Home Polyester Keeco Polyester/Cotton JCPenney Home Cotton JCPenney Home Cotton Pem America Cotton JCPenney Home Polyester JCPenney Home Polyester +7.5% from $464.99 in 2010
COUNTRY China China China China China China China
BEDDING PRICE Queen sheet set $17.99 Queen bed-in-a-bag 57.99 Pair of standard shams* 19.98 Dust ruffle 19.98 Queen quilt*** 45.99 Queen blanket 19.99 Throw 14.99 Total Retail $196.91
MANUFACTURER CONSTRUCTION Kmart Poly Koohinoor Cotton/Poly Kmart Cotton/Poly Kmart Cotton Kmart Cotton/Poly Kmart Poly Kmart Poly +20.0% from $163.93 in 2010
COUNTRY China Pakistan Pakistan China China China China
BATH PRICE Bath sheet NA Bath towel $10.00 Hand towel 8.00 Wash cloth 7.00 Shower curtain 19.99 Bath rug 24.99 Soap dish 7.99 Lotion pump 9.99 Tissue box 19.99 Total Retail $107.95 Total Market Basket $607.93
MANUFACTURER
COUNTRY
BATH PRICE Bath sheet** $12.99 Bath towel $1.99 Hand towel $1.59 Wash cloth $1.19 Shower curtain $12.99 Bath rug $5.99 Soap dish $4.59 Lotion pump $8.49 Tissue box $19.99 Total Retail $69.81 Total Market Basket $266.72
MANUFACTURER CONSTRUCTION Kmart Cotton Kmart Cotton Kmart Cotton Kmart Cotton Kmart Peva Kmart Cotton N/A Plastic N/A Plastic various Various -6.7% from $74.81 in 2010 -11.7% from $238.74 in 2010
COUNTRY China China China China China China China China China
CONSTRUCTION
Springs Cotton Springs Cotton Springs Cotton JCPenney Home Peva Mohawk Nylon JCPenney Home Composite JCPenney Home Composite JCPenney Home Composite -21.0% from $136.91 in 2010 +1.0% from $601.90 in 2010
Brazil Brazil Brazil China USA China China China
BEDDING PRICE Queen sheet set $160.00 Queen bed-in-a-bag 335.00 Pair of standard shams**100.00 Dust ruffle 70.00 Queen quilt 140.00 Queen blanket 79.99 Throw $59.99 Total Retail $944.98
MANUFACTURER CONSTRUCTION JCPenney (Chris Madden) Cotton Richloom Polyester JCPenney Home Cotton JCPenney (Liz Claiborne) Cotton/Polyester Pem America Cotton JCPenney (Chris Madden) Polyester JCPenney (Chris Madden) Polyester +6.7% from $884.99 in 2010
COUNTRY India China China China China China China
BEDDING PRICE Queen sheet set $59.99 Queen bed-in-a-bag** 57.99 Pair of standard shams*** 29.98 Dust ruffle 29.99 Queen quilt**** 69.99 Queen blanket 79.99 Throw 49.99 Total Retail $377.92
MANUFACTURER CONSTRUCTION Kmart Cotton Koohinoor Cotton/Poly Kmart Cotton Kmart Cotton/Poly Kmart Cotton Biddeford Textile Poly/Cotton Biddeford Textile Acrylic/Cotton +54.0% from $245.93 in 2010
COUNTRY China Pakistan China China China Phillipines China
BATH PRICE Bath sheet NA Bath towel $20.00 Hand towel $16.00 Wash cloth $12.00 Shower curtain $68.00 Bath rug $36.99 Soap dish $34.99 Lotion pump $34.99 Tissue box $49.99 Total Retail $272.96 Total Market Basket $1,217.94
MANUFACTURER
COUNTRY
BATH PRICE Bath sheet** $12.99 Bath towel 14.99 Hand towel 11.49 Wash cloth 6.99 Shower curtain 32.99 Bath rug 19.99 Soap dish 11.49 Lotion pump 14.99 Tissue box 17.99 Total Retail $143.91 Total Market Basket $521.83
MANUFACTURER CONSTRUCTION Kmart Cotton Kmart Cotton Kmart Cotton Kmart Cotton Pem America Poly various VariousChina/India various Various various Various various Various +5.5% from $136.41 in 2010 +36.5 % from $382.34 in 2010
COUNTRY China China China China China
Top Price Point
Top Price Point
CONSTRUCTION
JCPenney Home Cotton JCPenney Home Cotton JCPenney Home Cotton Croscill Polyester/Rayon Springs Nylon Springs Composite Springs Composite Springs Composite -8.3% from $297.95 in 2010 +3.0% from $1,182.94 in 2010
**Two individually packaged shams at $25 each. **Two individually packaged shams at $50 each.
htt110202_010_013.indd 11
India India India China USA China China China
N/A N/A N/A
*Two individually packaged shams at $9.99 each. **Only one price available for this item. *** Two individually packaged shams at $14.99 each. *** Only available in sets.
2/17/2011 6:33:04 PM
12
Home Textiles Today
February 21, 2011
Market Basket
> hometextilestoday.com
Macy’s
Kohl’s
Opening Price Point
Opening Price Point BEDDING PRICE Queen sheet set 34.99 Queen bed-in-a-bag 69.99 Pair of standard shams 14.99 Dust ruffle* 31.49 Queen quilt 89.99 Queen blanket 29.99 Throw* 24.99 Total Retail $296.43
MANUFACTURER CONSTRUCTION Kohl’s Poly/Cotton Ellison Poly/Cotton Kohl’s Cotton Kohl’s Poly/Cotton Nostalgia Home Cotton Kohl’s Polyester Kohl’s Polyester +32.4% from $223.94 in 2010
COUNTRY China China China China China China China
BATH PRICE Bath sheet $14.99 Bath towel 3.99 Hand towel 2.99 Wash cloth 1.99 Shower curtain 13.99 Bath rug 9.34 Soap dish 7.99 Lotion pump 7.99 Tissue box 17.95 Total Retail $81.22 Total Market Basket $377.65
MANUFACTURER CONSTRUCTION Kohl’s Cotton Kohl’s Cotton Kohl’s Cotton Kohl’s Cotton Kohl’s Polyester Kohl’s Nylon Linde Mfg Ceramic Linde Mfg Ceramic Kohl’s Metal +1.9% from $79.71 in 2009 +24.4% from $303.65 in 2010
COUNTRY India India India India China USA China China China
BEDDING PRICE Queen sheet set $40.00 Queen bed-in-a-bag * 400.00 Pair of standard shams**100.00 Dust ruffle 85.00 Queen quilt 160.00 Queen blanket 50.00 Throw 160.00 Total Retail $995 .00
MANUFACTURER CONSTRUCTION Sander Sales Enterprises Cotton Martha Stewart/Macy’s Poly/Cotton Charter Club/Macy’s Cotton Charter Club/Macy’s Cotton Pem America Inc. Poly/Cotton Charter Club/Macy’s Polyester Hotel Collection/Macy’s Poly/Nylon +8.4% from $1,084.00 in 2010
COUNTRY China China Portugal Portugal China China China
BATH Bath sheet Bath towel Hand towel Wash cloth Shower curtain Bath rug Soap dish Lotion pump Tissue box Total Retail Total Market Basket
MANUFACTURER CONSTRUCTION Charter Club/Macy’s Cotton Charter Club/Macy’s Cotton Charter Club/Macy’s Cotton Charter Club/Macy’s Cotton Linde Products Mfg. Co Vinyl Martha Stewart/Macy’s Cotton Paradigm Trends Metal/Glass Croscill Resin Simplehuman Metal/Plastic +1.3% from $159.96 in 2010 -7.0% from $1,243.96 in 2010
COUNTRY India India India India China India India China China
COUNTRY India China China Italy China China Italy
PRICE $28.00 $18.00 $12.00 $10.00 $17.99 $24.00 $11.99 $14.99 $24.99 $161.96 $1,156.96
Top Price Point
Top Price Point BEDDING PRICE Queen sheet set $89.99 Queen bed-in-a-bag 99.99 Pair of standard shams 29.99 Dust ruffle* 31.49 Queen quilt 119.99 Queen blanket 44.99 Throw* 24.99 Total Retail $441.43
MANUFACTURER CONSTRUCTION Kohl’s Cotton Arrow Home Fashion Poly/Cotton Kohl’s Cotton Kohl’s Poly/Cotton Nostalgia Home Cotton Kohl’s Cotton Kohl’s Polyester -7.1% from $474.94 in 2010
COUNTRY India China India China China India China
BEDDING PRICE Queen sheet set $260.00 Queen bed-in-a-bag* 400.00 Pair of standard shams***330.00 Dust ruffle 347.00 Queen quilt 200.00 Queen blanket 120.00 Throw 240.00 Total Retail $1,897.00
MANUFACTURER CONSTRUCTION Martha Stewart/Macy’s Cotton Martha Stewart/Macy’s Poly/Cotton Donna Karan Silk Sferra Bros. Cotton Martha Stewart/Macy’s Cotton Berkshire Blanket Cotton Sferra Bros. Cotton/Alpaca -15.0% from $2,230.00 in 2010
BATH PRICE Bath sheet $17.99 Bath towel 17.99 Hand towel 13.99 Wash cloth 8.99 Shower curtain 35.99 Bath rug 23.99 Soap dish 11.99 Lotion pump 13.99 Tissue box 23.99 Total Retail $168.91 Total Market Basket $610.34
MANUFACTURER CONSTRUCTION Kohl’s Cotton Saturday Knight Ltd, Cotton Saturday Knight Ltd, Cotton Saturday Knight Ltd, Cotton Pacific Coast Home Poly/Cotton Croscill Cotton Kohl’s Ceramic Kohl’s Plastic Kohl’s Plastic -18.8% from $208.11 in 2010 -10.6% from $683.05 in 2010
COUNTRY Turkey India India India China India China China China
BATH PRICE Bath sheet $75.00 Bath towel 55.00 Hand towel 30.00 Wash cloth 15.00 Shower curtain 65.00 Bath rug 110.00 Soap dish 22.99 Lotion pump 22.99 Tissue box 44.99 Total Retail $440.97 Total Market Basket $2,337.97
MANUFACTURER CONSTRUCTION COUNTRY Hotel Collection/Macy’s Cotton India Hotel Collection/Macy’s Cotton India Hotel Collection/Macy’s Cotton India Hotel Collection/Macy’s Cotton India Hotel Collection/Macy’s Cotton Turkey Hotel Collection/Macy’s Cotton India Hotel Collection/Macy’s Metal and Plastic China Hotel Collection/Macy’s Metal India Paradigm Trends Metal/Mother of pearl India +26.0% from $349.97 in 2010 -9.4% from $2,579.97 in 2010
*Only one price point available in these categories
* Only one price point available in this category. **Two individually packaged shams at $50 each. ***Two individually packaged shams at $165.00 each.
Marshalls
Target Opening Price Point
Opening Price Point BEDDING PRICE Queen sheet set $19.99 Queen bed-in-a-bag NA Pair of standard shams* 19.98 Dust ruffle NA Queen quilt 29.99 Queen blanket 19.99 Throw 9.99 Total Retail $99.94 BATH PRICE Bath sheet NA Bath towel $4.99 Hand towel 3.99 Wash cloth 2.99 Shower curtain 9.99 Bath rug 7.99 Soap dish 5.99 Lotion pump 8.99 Tissue box $12.99 Total Retail $57.92 Total Market basket $157.86
MANUFACTURER Divatex Home Fashion
CONSTRUCTION Polyester
COUNTRY China
Newton Buying Corp.
Cotton
China
Marshalls of Ma, Inc. Cotton Lauren Ralph Lauren Polyester Lauren Ralph Lauren Polyester fleece -7.4% from $107.94 in 2010
China China China
MANUFACTURER
COUNTRY
CONSTRUCTION
Marshalls of Ma, Inc. Cotton Revman Industries Inc. Cotton Marshalls of Ma, Inc. Cotton Victoria Classics Ltd. Polyester Devgiri Exports LLC Cotton Lauren Ralph Lauren Ceramic Paradigm Trends Glass and Metal NA Metal +16.0% from $49.92 in 2010 No Change from $157.86 in 2010
China Pakistan China China India China India India
BEDDING PRICE Queen sheet set $49.99 Queen bed-in-a-bag NA Pair of standard shams** 29.98 Dust ruffle NA Queen quilt 39.99 Queen blanket 49.99 Throw 19.99 Total Retail $189.94
MANUFACTURER DWI Holdings Inc.
CONSTRUCTION Cotton
COUNTRY India
Marshalls of MA, Inc.
Cotton
China
Marshalls of MA, Inc. Cotton Berkshire Blanket Polyester Marshalls of MA, Inc. Acrylic +14.5% from $165.94 in 2010
China China China
BATH PRICE Bath sheet N/A Bath towel $9.99 Hand towel 5.99 Wash cloth 3.99 Shower curtain 19.99 Bath rug 9.99 Soap dish 7.99 Lotion pump 12.99 Tissue box 16.99 Total Retail $87.92 Total Market Basket $277.86
MANUFACTURER
COUNTRY
MANUFACTURER CONSTRUCTION Target Corporation Cotton/Polyester Peking Handicraft Polyester/Rayon Target Corporation Cotton/Polyester Target Corporation Cotton/Polyester Target Corporation Cotton Target Corporation Cotton Target Corporation Polyester -21.0% from $217.92 in 2010
COUNTRY China China Bahrain Bahrain China China China
BATH PRICE Bath sheet* $19.99 Bath towel 4.99 Hand towel 3.99 Wash cloth 2.99 Shower curtain 9.99 Bath rug 9.99 Soap dish 5.99 Lotion pump 4.99 Tissue box 9.99 Total Retail $72.91 Total Market basket $244.83
MANUFACTURER CONSTRUCTION Target Corporation Cotton Target Corporation Cotton Target Corporation Cotton Target Corporation Cotton Target Corporation EVA Target Corporation Nylon Target Corporation Composite Target Corporation Composite Target Corporation Composite -4.5% from $76.41 in 2010 -14.0% from $284.34 in 2010
COUNTRY India India India India China USA China Taiwan China
BEDDING PRICE Queen sheet set $69.99 Queen bed-in-a-bag 79.99 Pair of standard shams***39.98 Dust ruffle 39.99 Queen quilt 89.99 Queen blanket 49.99 Throw 29.99 Total Retail $399.92
MANUFACTURER CONSTRUCTION Target Corporation Cotton Eastman Linens Inc. Polyester Peking Handicraft Cotton Springs Cotton/Polyester Sunham Cotton/Polyester Target Corporation Polyester Target Corporation Polyester -8.7% from $437.92 in 2010
COUNTRY India China China China China China China
BATH Bath sheet* Bath towel Hand towel Wash cloth Shower curtain Bath rug Soap dish Lotion pump Tissue box Total Retail Total Market Basket
MANUFACTURER CONSTRUCTION Target Corporation Cotton Target Corporation Cotton Target Corporation Cotton Target Corporation Cotton Target Corporation Cotton/Polyester Target Corporation Nylon Target Corporation Plastic Target Corporation Plastic Target Corporation Plastic +0.6% from $156.91 in 2010 -6.2% from $594.83 in 2010
COUNTRY India India India India China USA China China China
Top Price Point
Top Price Point
CONSTRUCTION
Microcotton Inc. Cotton CHF Industries Inc. Cotton Donna Karan Ccotton Croscill Acquisition LLC Polyester Regence Home LLC Cotton NA Metal NA Marble Lauren Ralph Lauren Ceramic -11.0% from $98.92 in 2010 +5.0% from $264.86 in 2009
*Two individually packaged shams at $9.99 each **Two individually packaged shams at $14.99 each.
htt110202_010_013.indd 12
BEDDING PRICE Queen sheet set $24.99 Queen bed-in-a-bag 79.99 Pair of standard shams** 19.98 Dust ruffle 17.99 Queen quilt 49.99 Queen blanket 14.99 Throw 9.99 Total Retail $171.92
China China China China India NA India China
PRICE $19.99 $12.99 $9.99 $8.99 $34.99 $25.99 $9.99 $14.99 $19.99 $157.91 $557.83
* Only one price point available in this category. **Two individually packaged shams at $9.99 each. ***Two individually packaged shams at $19.99 each.
2/17/2011 6:45:17 PM
Market Basket
Home Textiles Today
February 21, 2011
High Fliers ...
The High/Low
Highest priced item in top-tier basket
$ difference between the highest and the lowest priced items in the baskets
Macy’s JCPenney BBB Kohls Target Wal-Mart Big Lots Kmart Marshalls Family Dollar
Queen Bed in a Bag Queen Bed in a Bag Queen Sheet Set Queen Bed in a Bag Queen Quilt Queen Bed in a Bag Queen Sheet Set Queen Bed in a Bag Queen Sheet Set Queen Bed in a Bag
400.00 335.00 199.99 99.99 89.99 74.00 70.00 59.99 49.99 38.00
... and Low Riders
BASKET FROM PAGE 10
$0.50 1.00 1.19 1.88 1.99 2.99 2.99 2.99 7.00 10.00
* Soap dish
Wal-Mart Opening Price Point BEDDING Queen sheet set Queen bed-in-a-bag Pair of standard shams Dust ruffle* Queen quilt Queen blanket Throw* Total Retail
PRICE $19.00 44.00 8.50 16.00 20.00 10.00 14.00 $131.50
MANUFACTURER CONSTRUCTION Wal-Mart Cotton Wal-Mart Poly/Cotton Wal-Mart Poly/Cotton Wal-Mart Polyester Wal-Mart Cotton Wal-Mart Polyester Wal-Mart Polyester -22.0% from $168.72 in 2010
COUNTRY Pakistan China China China China USA China
BATH Bath sheet** Bath towel Hand towel Wash cloth Shower curtain Bath rug Soap dish Lotion pump Tissue box* Total Retail Total Market Basket
PRICE $14.00 3.42 2.88 1.88 9.86 8.87 2.77 2.87 13.00 $59.55 $191.05
MANUFACTURER CONSTRUCTION Wal-Mart Cotton Wal-Mart Cotton Wal-Mart Cotton Wal-Mart Cotton Wal-Mart Vinyl Wal-Mart Nylon Wal-Mart Ceramic Wal-Mart Ceramic Wal-Mart Metal -45.4% from $40.96 in 2010 -9.4% from $209.68 in 2010
COUNTRY China Pakistan Pakistan Pakistan China USA China China China
BEDDING Queen sheet set Queen bed-in-a-bag**
PRICE $44.00 74.00
Pair of standard shams Dust ruffle* Queen quilt Queen blanket Throw Total Retail
24.00 16.00 56.88 21.82 14.00 $250.70
MANUFACTURER CONSTRUCTION COUNTRY Wal-Mart Cotton India Wal-Mart Poly/cotton China/Mexico/ Pakistan Wal-Mart Cotton India Wal-Mart Poyester China Wal-Mart Poly/cotton China Wal-Mart Polyester China Wal-Mart Polyester China -13.0% from $287.92 in 2010 MANUFACTURER CONSTRUCTION Wal-Mart cotton Wal-Mart cotton Wal-Mart cotton Wal-Mart cotton Wal-Mart polyester Wal-Mart cotton Wal-Mart ceramic Wal-Mart ceramic Wal-Mart metal +17.6% from $90.96 in 2010 -5.5% from $378.88 in 2010
down 14.0%; • Bed Bath and Beyond, opening basket down 12.5%; • Kmart, opening basket down 11.7%; • Kohl’s, top price point basket down 10.6%. Big Lots was far and away the leader in terms of raising upper price point. Its top price point bedding basket was up 32.0%, its bath basket up 107.0% for a total top-tier basket jump of 45.6%/ Kmart was also a double-digit basket raiser on in the top tier. The retail total of its top bedding basket jumped 54.0%, and although the bath basket rose only 5.5%, its total upper-end basket climbed 36.5%. Kohl’s was the only retail in the survey to show double-digit price hikes in the opening basket. Driven by a 32.4% spike in its bedding basket, the total opening price point basket rose 24.4%. Macy’s least expensive item in the opening-tier basket — a $10 washcloth — was the only one among the survey’s cheapest merchandise to be more expensive that it was last year ($7). The spend between each retailer’s highest priced item and its lowest price item remained virtually unchanged year-over-year, suggesting retailers were satisfied with the pricing grids each set up in the teeth of the recession. The presence of U.S.-made goods, not surprisingly, remains low. There were none in the baskets at Bed Bath & Beyond, Kmart, Marshall’s and Macy’s. Family Dollar had the most U.S.-produced items in the survey, 10%. It was followed by Walmart and JCPenney (6.25% each), Big Lots (3.6%), and Target and Kohl’s (3.13% each). HTT
Methodology
Top Price Point
BATH PRICE Bath sheet* $14.00 Bath towel 9.00 Hand towel 8.00 Wash cloth 7.00 Shower curtain 16.00 Bath rug 22.97 Soap dish 8.00 Lotion pump 9.00 Tissue box* 13.00 Total Retail $106.97 Total Market Basket $357.67
$390.00 328.00 197.00 88.00 87.00 72.12 69.00 58.80 47.00 37.50
Price Points
Least expensive item – the wash cloth and a soap dish Family Dollar Big Lots* Kmart Wal-Mart Kohls Marshalls Target BBB JCPenney Macy’s
Macy’s JCPenney BBB Kohls Target Wal-Mart Big Lots Kmart Marshalls Family Dollar
13
COUNTRY China China China China China India China China China
For the 2011 Market Basket Report, HTT editors visited stores in the metro New York and Miami areas between February 9 and February 16. Only items tagged at everyday prices were included in the survey; sales or clearance items were not used. The following stores were surveyed: Bed Bath & Beyond New York City Big Lots West Babylon, N.Y. Family Dollar Lindenhurst, N.Y. JCPenney Jersey City, N.J. Kmart New York City Kohl’s Massapequa, N.Y. Macy’s Miami Marshalls Miami Target Jersey City, N.J Wal-Mart Farmingdale, N.Y.
*Only one price point available in this category. **Made in China, filled and finished in Mexico with sheets made in Pakistan
htt110202_010_013.indd 13
2/17/2011 6:43:28 PM
14
Home Textiles Today
February 21, 2011
News
> hometextilestoday.com
Trends from Heimtextil FRANKFURT, GERMANY — Heimtextil has evolved over the years into
more of a one-stop-shop for conferring with off-shore sourcing players. But the annual event does offer multiple trend and design perspectives.
A classic urban graphic featuring San Francisco. By Floral Gardinen (Germany).
Unseen Products (Netherlands) showed hand-felted floor pillows inspired by nature. Above: New York is the inspiration for a panel print from Ets Henri Robert (Belgium). Below: Proflax’s (Germany) graphic pillows look three-dimensional but are actually vivid prints.
Letters and/or words used as graphic treatments were another new trend, seen here in a pillow by Garotex (Germany).
htt110202_014_015.indd 14
2/17/2011 5:39:10 PM
> hometextilestoday.com
News
February 21, 2011
15
Home Textiles Today
Coelima’s (Portugal) urban watercolor bed is a reactive print on sateen.
Pad Home Designs (Germany) showed a collection of pillows with muted tones and a variety of textures.
Above: Kokon Mobiliar’s (Germany) Multi-Dot pillow layered pieced fabrics fixed with a variety of stitching techniques. Below: Fujitaka (Japan) introduced the Hama towel with flower design.
Caldiera (UK & China) demonstrated the emerging trend of employing classic city photos with its London bus pillow.
htt110202_014_015.indd 15
2/17/2011 5:45:55 PM
16
Home Textiles Today
February 21, 2011
> hometextilestoday.com
PEOPLETodaY Wal-Mart Creates Global Consumer Insights Team BENTONVILLE, ARK. — Wal-Mart named Cindy Davis executive vp Stores Inc. has est abof the endeavor. She lished a Global Conjoined Sam’s Club in sumer Insights division to 2007 as senior vp of help Walmart and Sam’s membership of marClub identify consumer keting. A year later, trends, assess the needs she was named exec of customers in various vp, adding oversight global markets and create of e-commerce to her analytical tools to support responsibilities. CINDY DAVIS the business. P r i o r t o S a m ’s Wal-Mart The company has Club, Davis spent
more than 20 years building brands and customer relationships for companies such as Harrah’s Entertainment, Starwood and Promus (now Hilton) Hotels, and Pizza Hut as well as with agencies BBDO, TracyLocke and Rapp Collins Worldwide. She will continue to report to Brian Cornell, president and ceo, Sam’s Club. HTT
Zenith Global Promotes Ashwell to VP Sales C ONOVER , N.C. — Home fur-
nishings supply chain company Zenith Global Logistics has named David Ashwell to the newly created post of vp, sales. He was previously director of
sales for North America. “David is a self-driven, resultsoriented professional who has been instrumental in helping Zenith Global bring its services into new markets,” said Jack
Hawn, president and ceo. Zenith operates more than 4.5 million square feet of U.S. warehouse space, including facilities in California, Texas, North Carolina and Virginia. HTT
Standard Fiber Taps Holbrook for SVP of Sales and Marketing S A N F R A N C I S C O — Standard
Fiber LLC has appointed 30year home textiles industry veteran Russell Holbrook for its svp of sales and marketing post. He was formerly with Springs Global, where he was vp of merchandising for the company’s basic bedding division. In his new stint, he reports
directly to Sand Gray, president and is based at the company’s offices in Charlotte, N.C. His responsibilities include expanding product offerings to Standard Fiber’s core wholesale bedding textile customer base as well as leading new product category initiatives leveraging the company’s deep manufacturing network
in China. “Russ brings a wealth of experience, knowledge, and creative merchandising ideas to our team,” Gray said. “His intimate understanding of our customers’ needs will ensure that we continue to increase the great value we provide to the industry. We’re thrilled to have him on our team.” HTT
Biltmore Hires Miller as Licensing Director for Home Furnishings A SHEVILLE , N.C. — Biltmore’s licensing division, a brand specializing in products inspired by the historic Biltmore House and gardens, has appointed Donnette Miller to licensing director for home furnishings. Based in High Point, Miller will be responsible for managing Biltmore’s home furnishing licensing activities and developing new business within the brand. “Donnette’s enthusiasm and understanding of branding in the home sector combined with
her ‘manufacturer’ point of view will no doubt bring value to leveraging the Biltmore brand,” said Tim Rosebrock, vp and gm. “We are fortunate to have someone of her experience and background to ensure top-level service for licensees, dealers and customers.” Most recently, Miller served as director of marketing at Universal Furniture and prior to that as vp of marketing and product development with Miresco Decorative Rugs. HTT
Travel Veteran Art Engel Launches Online Service N EW YORK — Art Engel, who originally started his career in the home textiles business and then went on to run a long-time travel agency specializing in serving the industry, has launched a new online travel service. Called NYChoteldiscounts. com, the website is a full-service agency focused on hotels for travelers to markets and trade shows in New York, including home textiles events. “We are well-known for reserving hun-
dreds of quality hotel rooms in the New York market area during market weeks at discount rates,” said Engel. The service also handles airline reservations, as well as hotels for key home textiles market events elsewhere, including Heimtextil in Frankfurt and the Hospitality Design shows in Miami and Las Vegas. Full details are on the site, and Engel can also be reached at (800) 521-8765. HTT
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MARKET KICKOFF PARTY PENTHOUSE LOUNGE & ROOFTOP CLUB Sunday, March 13, 2011 • 6pm – 8pm Cocktails & Hors d’oeuvres Industry business card required for admittance.
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Global Interiors Home Collection Show For complete information, contact: Joe Carena, Show Manager, jvcarena@gmail.com (203) 329-9553 Warren Shoulberg, Publisher, Home Textiles Today wshoulberg@hometextilestoday.com (646) 805-0226
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Home Textiles Today
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February 21, 2011
BUSINESS TodaY Net Income, Revenue Swell in 2010 for Iconix Brand Group NEW YORK — For Iconix Brand
Group Inc., 2010 proved a “transformative” year with “record” results, including a 29% boost in net income and a 43% jump in net revenue, “positioning us well for the future.” The company’s chairman and ceo, Neil Cole, attributed part of the success to its acquisition last year of the Peanuts brand, which he said expanded Iconix’s platform into new categories and geographies. Also helpful was the company’s favorable fourth-quarter results, which included net revenue of $88.0 million, a 34% increase over the year ago period’s $65.8 million, and a 12% increase in net income on a non-GAAP basis to $24.5 million and diluted earnings per share of 33 cents compared to 30 cents in the 2009 fourth quarter. On a GAAP basis, net income increased 12% to about $22.1 million as compared to the prior year quarter and GAAP diluted EPS for the fourth quarter of 2010 was 30 cents versus
27 cents for the prior year quarter. Full year 2010 results for the 27-brand company included: $332.6 million in net revenue versus fiscal 2009’s $232.1
“Everything is OK. We keep knocking on wood and feeling good about the strength of our brands.” —WARREN CLAMEN, Iconix
million; net income on a nonGAAP basis of $107.8 million compared to the prior year; and a non-GAAP diluted earnings per share increase to $1.44 versus $1.22 for the prior year. On a GAAP basis, net income increased 32% to $98.8 million as compared to the prior year period and GAAP diluted earnings per share was $1.32 versus $1.10 for the prior year. Warren Clamen, evp and
cfo, offered a general summary of the performance of Iconix’s brands and product categories. He described the home business as “OK,” but then added that, “Everything is OK. We keep knocking on wood and feeling good about the strength of our brands.” A focus going forward for Iconix is the expansion of its international presence. Cole said the company’s hope is to grow its international business segment to about one-third of annual sales from its current status of about 17% of the share. Iconix reaffirmed its full year 2011 revenue guidance of $340 million to 350 million, 2011 non-GAAP diluted EPS guidance of $1.53 t0 $1.58 and GAAP diluted EPS guidance of $1.40 to $1.45. The company said it estimates that free cash flow for 2011 will be approximately $160 million to $165 million, and noted this guidance relates to the existing portfolio of brands only and does not include any acquisitions. HTT
Same-store sales
Comps up 2% in February’s Second Week NEW YORK — Although the sales pace was un-
Redbook analyst. She added: “Valentine’s Day is one day lateven, same-store sales rose 2.2% during the second week of February, according to the John- er than last year, pushing related sales into the subsequent fiscal week and prolonging related son Redbook. Comps were up 2.7% in the department purchases.” HTT store sector and 1.9% among discounters. Johnson Redbook Index “Sales during the week Second week of February, year-over-year % change were driven by a combinaWEEK ENDED 2/5 2/12 2/19 2.26 MONTH TARGET tion of factors, including ValDepartment stores* 3.3 2.7 3.0 3.1 entine’s Day promotions (canDiscounters 2.4 1.9 2.2 2.2 dy, flowers, fashion accessories, Redbook Index 2.7 2.2 2.4 2.5 cosmetics and jewelry) and *Including chain stores and traditional department stores continuing clearance of winSource: Johnson Redbook Index ter apparel,” said Catlin Levis,
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NRF: Retail Container Traffic to be Up 11% In February, 6% in First Half Of 2011 WASHINGTON —Demonstrating retailers’ optimism about business conditions in the at least in the near term, import cargo volume at the nation’s major retail container ports is expected to be up 11% in February over the same month last year and 6% in the first half of 2011 versus a year ago. That is according to the monthly Global Port Tracker report, which was released last week by the National Retail Federation and Hackett Associates. “Strong growth in 2010 has retailers cautiously optimistic that the economic recovery is finally taking hold,” said Jonathan Gold, NRF vp for supply chain and customs policy. “While high unemployment and rising commodity prices are cause for concern, retailers are encouraged by six consecutive months of retail sales gains and improved consumer confidence.” U.S. ports handled 1.14 million TEUs – or twenty-foot equivalent units – in December, the latest month for which actual numbers are available. That was down 7% from November as the holiday season wound down, but up 5% from December 2009. It was the 13th month in a row to show a year-over-year improvement after December 2009 broke a 28-month streak of year-over-year declines. One TEU is one 20-foot cargo container or its equivalent. January remained steady at 1.14 million TEU, a 6% in-
crease over January 2010. February is forecast at 1.11 million TEU, an 11% gain over last year, March at 1.16, up 8%, April at 1.22 million TEU, or 7% higher; May at 1.3 million TEU, is going up 3%; and June at 1.37 million TEU is increasing 4%. The first half of 2011 is forecast at 7.3 million TEU, up 6% from the first half of 2010. That compares with 17% growth in the first half of 2010 over the first half of 2009. For the full year, 2010 totaled 14.7 million TEU, a 16% increase over 2009. The percentages were high because 2009’s 12.7 million TEU was the lowest level seen since 2003. “This year will see the return of the consumer as the main driving force of liner imports despite lingering high unemployment rates,” said Ben Hackett, founder of Hackett Associates. “The short-term indicators that drive our model suggest that there will be solid growth this year but our caution is that the rate of growth seen in 2010 will not be repeated. We are projecting that annual growth will be in the 7 to 8 percent range.” Global Port Tracker, which is produced for NRF by the consulting firm Hackett Associates, covers the U.S. ports of Long Angeles/Long Beach, Oakland, Seattle and Tacoma on the West Coast; New York/New Jersey, Hampton Roads, Charleston and Savannah on the East Coast, and Houston on the Gulf HTT
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February 21, 2011
A Night at the Schloss FRANKFURT, GERMANY — Stellar Alliance held its annual dinner for its customers at the Slosshotel in the hills of
Kronberg just outside Frankfurt during Heimtextil last month.
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360 Park Avenue South, New York, N.Y. 10010 Tel: (646) 805-0227; Fax: (646) 365-2307 www.hometextilestoday.com EDITOR-IN-CHIEF Jennifer Marks 375 South End Avenue #32U New York, N.Y. 10280 (212) 945-9151 | jnegley@hometextilestoday.com FOUNDING EDITOR-IN-CHIEF Carole Sloan PRODUCT EDITOR Cecile B. Corral 428 Bianca Ave. Coral Gables, FL 33146 (305) 661-7493 | cbcorral@aol.com COPY EDITOR Julie Murphy (646) 805-0224 | jmurphy@hometextilestoday.com DIRECTOR OF MARKET RESEARCH Dana French (336) 605-1091 | dfrench@sandowmedia.com PUBLISHER/EDITORIAL DIRECTOR Warren Shoulberg (646) 805-0226 | wshoulberg@hometextilestoday.com ASSOCIATE PUBLISHER Jeff Reeves (336) 605-1009 | jreeves@hometextilestoday.com ACCOUNT MANAGER NORTHEAST/MIDWEST/CANADA Mary McLoughlin (646) 805-0227 | mmcloughlin@hometextilestoday.com CLASSIFIED AD SALES Spencer Whittle (336) 605-1027 swhittle@sandowmedia.com Karen Hancock (336) 605-1047 khancock@sandowmedia.com
From left, Alan Sands York, Stellar Alliance; Angela Menendez, Garnet Hill; and Josef Kolker, Stellar Alliance.
MANAGER, CHINA Nancy Yu Tel: 86 (0) 21 5126 0111; Fax: 86 (0) 21 6539 0321 nancy@oceaniamedia.net MANAGER, EUROPE Mirek Kraczkowski Tel: 48 22 401 70 01; Fax: 48 22 401 70 16 | kraczko@aol.com MANAGER, INDIA Kaushal Shah Cell: 91-9821715431; Tel: 91-22-6663 4597 / 24988658 Fax: 91-22-66634596 | kj_reeds@yahoo.co.in ONLINE SALES MANAGER Penny Schneck (336) 605-1084 | pschneck@sandowmedia.com PRODUCTION MANAGER Rich Lamb Tel: (336) 605-1074; Fax: (336) 605-1143 | rlamb@ sandowmedia.com DIRECTOR, WEB OPERATIONS Chris Schultz | (336) 605-1076 | cschultz@sandowmedia.com MANAGER, CLIENT SERVICES, WEB ADVERTISING Dan Sage | (336) 605-1080 | dsage@sandowmedia.com E-MEDIA PROJECT MANAGER Missy Axe | (336) 605-1005 | maxe@sandowmedia.com DIRECTOR OF AUDIENCE MARKETING Allison Ternes (704) 573-9007 | aternes@sandowmedia.com VP, PUBLISHING DIRECTOR Kevin Castellani (336) 605-1034 | kcastellani@sandowmedia.com
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Above: From left, Stacy Hall, Garnet Hill; Ryan Jones, Stellar Alliance; Mary Steemburgh, Garnet Hill; and Jenna Bowen, Frontgate. Below: From left, Shannin Maher and Melanie Kaplan, both The Company Store; Josh Rosen, Stellar Alliance; Celesta Storms and Lisa Eidson, both Overstock.com.
VP CREATIVE AND EDITORIAL Yolanda E. Yoh EVP, GROUP PUBLISHER James N. Dimonekas
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THE WEEKLY BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY® 360 Park Avenue South, New York, NY 10010 Telephone: (646) 805-0227 Fax: (646) 365-2307 USPS 497-490 HOME TEXTILES TODAY (USPS 497-490) (ISSN 0195-3184) is published 29 times a year except for the weeks of 1/3, 2/14, 2/28, 3/20, 4/11, 4/25, 5/2, 5/16/,5/30, 6/13, 6/27, 7/4, 8/1, 8/15, 8/29, 9/5, 9/26, 10/17, 10/31, 11/14, 11/28, 12/12, 12/26 by Furniture/Today Media Group, 360 Park Avenue South, 17th fl., New York, NY, 10010 a subsidiary of Sandow Media LLC, 3731 NW 8th Ave, Boca Raton, FL 33431. Periodicals postage paid at New York, NY, and additional mailing offices. HOME TEXTILES TODAY copyright ©2011 by Sandow Media LLC. Annual subscription rates: U.S. and Canada $169.97; 1 year, other countries $325.99 for surface mail and $525.00 for airmail. All payments must be made in U.S. currency. Subscription inquiries: HOME TEXTILES TODAY, PO Box 5879, Harlan, IA 51593-1379. Phone: (866) 456-0405. HOME TEXTILES TODAY and THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY are registered trademarks of Sandow Media LLC, used under license. Sandow Media LLC does not assume and hereby disclaims liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident or any other cause whatsoever. (Posted under Canadian International Publication Agreement No.40624074. Sandow Media/CDS (Mint Hill) POSTMASTER: Send address changes to HOME TEXTILES TODAY, P.O. Box 5879, Harlan, IA, 51593-1379 Email: HTTcustserv@cdsfulfillment.com. Return undeliverable Canadian addresses to: RCS International; APC; PO Box 503, RPO West Beaver Creek, Rich Hill, ON L4B 4R6
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Home Textiles Today
February 21, 2011
Shaw Expands HGTV, Tommy Bahama and Angela Adams Programs DALTON , G A . — Shaw Living’s lineup for new rugs and collections for the winter markets included a new flooring label and program with HGTV, expansions to the Tommy Bahama collection and new designs added to Angela Adams’ Modern Comfort grouping. With HGTV, Shaw is launching an exclusive flooring line labeled “HGTV Home-Flooring by Shaw.” The licensing partnership includes area rugs and carpet as well as hardwood and
MSLO
MARTHA FROM PAGE 1
kicked off at Macy’s in fall 2009, many viewed it as the “replacement” for the Kmart program. But reading between the lines, it appears the Macy’s program is much smaller than many in the industry believe. Last week, MSLO executives said total retail sales of Martha Stewart products at MSLO’s four leading merchandising partnerships – Martha Stewart Living at the Home Depot, Martha Stewart Collection at
laminate flooring. Additionally, the line will comprise green choices in each category including Shaw’s Anso nylon and Epic hardwood. Shaw introduced a full marketing program for retailers in support of the launch, including the new Dealer Toolkit, which includes a variety of marketing materials from local advertisings and cutting-edge interactive offerings. Shaw also will support the program through national advertising
and public relations starting this summer. Shaw has been the exclusive flooring provider for the HGTV Green Home for the past three years and will again sponsor the home in 2011. To its long-st anding program with the Tommy Bahama brand, Shaw unveiled four new designs “that will transform your home into a well-dressed oasis,” the company said. These rugs are inspired by antique designs and the colors naturally
found along the coast. The four new rugs are: Island Lattice, a scroll design reminiscent of historic iron gates; Paradise Paisley, a grand scale and elaborately hand-colored pattern in blue, green, gold, brown, and beige with a touch of spice; Havana Bay, which Shaw said is “purely traditional” as it can live with rattan, grass cloth and plantation shutters or with formal English antiques; and Port Royal Medallion, portraying a balance of
old world charm and modern design aesthetics. All of these rugs are made of Shaw’s EverTouch nylon. The Angela Adams collection with Shaw is being expanded with new design additions to the Modern Comfort collection of organic modern design instituting an earthy palette meant to compliment contemporary and casual features. The Modern Comfort line of area rugs is made in the USA with Shaw’s EverTouch nylon. HTT
Macy’s, Martha Stewart Pets at Petsmart, and Martha Stewart Cratfs, along with the Emeril business — were approximately $750 million in 2010. Those are four out of 20 merchandising partnerships across multiple product categories for Martha Stewart and Emeril brands. Together this year, they are expected to finally hit the $1 billion in Martha retail sales once produced by Kmart. The biggest eye-opener was the identification of the greatest sales generator in the group:
The Home Depot, where Martha launched 12 months ago in 13 hard home product categories and carpeting. The Kmart impact is still being felt, and probably for the last time, Kmart royalty contributions are still being called out in MSLO’s financial results. Kmart in fiscal 2010 was $1.2 million, down from $24.5 million Kmart contributed in 2009. Kmart’s royalty contribution to MSLO in the fourth quarter of 2009 – as the program
was ended – amounted to 65% of the $25.7 million in MSLO merchandising revenue. For fourth quarter 2010, merchandising revenue was $11.6 million — but excluding the Kmart impact, 4Q revenue rose 31%. “Our merchandising business is now a portfolio of licensing partnerships rather than a single entity,” said president and ceo of merchandising Robin Marino during the company’s analyst call. “So as we prepare to take the final steps across the bridge into
the post-Kmart world, we feel very good about where our merchandising business sits,” she added. At Macy’s, the Martha Stewart Collection “continues the number one brand in the home store,” Marino said. “This holiday season was extremely successful for us across our entire business, especially soft home textiles. “Same store sales showed double digit increases compared to the prior year’s quarter, with particularly strong sales online through macys.com.” HTT
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