Home Textiles Today July 18th 2011 by Sandow Media

Monday, July 18, 2011

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Color, USA-made Tops in Atlanta

Contemporary rug house Momeni brought its new Vintage collection to Atlanta last week.

BY CECILE B. CORRAL

er marketing efforts by building a social media presence and establishing an active blog dubbed “Take it to the Floor.” Don Scarlata, president and ceo, told HTT that the new tactic is allowing cmi to “express our capabilities in the marketplace.” Added Roy Evans, vp of sales and marketing: “And we’re trying to reposition our braids as contemporary, new products — they’re not just old-school rugs anymore.”

ATLANTA — Price was still an important issue last week at the summer version of the bi-annual Atlanta International Area Rug Market, but in a show of optimism, suppliers came well-prepared with new product. Color was everywhere, and manufacturers with U.S. production put a big emphasis on Made in the U.S.A. marketing. Some of the highlights: • cmi (Colonial Mills Inc.) is shifting some of its SEE ATLANTA PAGE 33 sales focus to give Inside This Issue more importance to 1888 Mills, HGTV Star Partner consumers directly. for New Collection ................................page 2 The domestic manClimbing Out ..........................................page 4 ufacturer of braided Foreign Affairs .......................................page 4 and braided-texture Specialty Retailers Gain rugs and home acShare in 2010 Saless ..............................page 26 cessories, which is HTT Launches Specialty Edition based in Pawtucket, E-newsletter ........................................... page 30 R.I., has ramped up its direct-to-consum-

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hometextilestoday.com

| Vol. 32, No. 17 | $8.00

Top 50 Retailing Giants BY JENNIFER MARKS NEW YORK — In the weak economy that prevailed through much of 2010, it was a battle of inches for retailers looking to garner greater market share in home textiles. At the top of the heap, No. 2 ranked Bed Bath & Beyond is creeping close enough to Walmart to begin threatening its status as the largest seller of home textiles in the United States. In 2010, the volume distance between them was just $40 million — compared to $380 million in 2009 and $448 in 2008. After brushing aside JCPenney to claim the No. 3 spot in last year’s ranking, Target widened the gap. Target outsold JCP by $275 million in 2010 after

outpacing the department store by just $80 million in 2009. The Top 5 retailers – Walmart, Bed Bath & Beyond, Target, JCPenney and Kohl’s – once again are the only companies generating $1 billion or more in home textiles sales. As a group, their sales grew 3.2% to $13.2 billion, but their share of the Top 50’s $23.0 billion in 2010 remained st agnant: 57.4% last year compared to 57.5% a year earlier. The Top 50’s total sales rose 3.3%, compared to a 2.9% increase in total U.S. home textiles sales from all sellers, which rang in at $25.05 billion last year. No retailer made a big leap up the ladder in HTT’s exclusive

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SEE GIANTS PAGE 14

Home Textiles Sourcing Expo Set for This Week N EW YORK — More than 125 exhibitors from 10 countries will be on hand at the Jacob Javits Center here for the second annual Home Textiles Sourcing Expo, which runs in tandem with Texworld USA and the International Apparel Sourcing Expo. This year’s show, which runs from July 19-21, adds a collaboration between trade show organizer Messe Frankfurt North America and online sourcing marketplace MGF.com, which joins existing collabora-

tions with Stylesight, Lenzing and The Sub-Council of Textiles Industry, China Council for the Promotion of International Trade. Also noteworthy this year, 11 Egyptian companies have joined the Egyptian Home Textile Council in the Home Textiles Sourcing Expo, which Ashraf El Rabiey, consul and head of the Trade Office of Egypt, noted is the first trade show Egyptian manufacturers are participating in since that country’s revolution. “We are looking at a great

year for Egypt, as seen with how the changes are being embraced by everyone. We are definitely ready to once again showcase to the whole world the best of what Egypt can offer,” he said. Rabiey also will host a presentation on “How to Source DutyFree Textiles from Egypt” during the show, part of a full seminar schedule that includes presentations on trends, fibers, materials and sustainability. For further information, visit www.HomeTextilesSourcing. com. HTT

7/15/2011 4:11:52 PM

Home Textiles Today

Retail Briefs Bon-Ton to Start Remodel Project

egional department store chain The Bon-Ton Stores Inc. This fall will embark a store remodel project to update its Boston Store Southridge location in Greendale, Wisconsin. The total store remodel is set to begin in October is slated for completion by August 2012. The Boston Store location is one of five stores in the Milwaukee market inclusive of Brookfield, Bayshore, Mayfair and Grand Avenue. Bon-Ton said as part of a larger remodel effort, revamps of the Brookfield and Mayfair locations should be completed this August.

Ikea to Test Electric Vehicle Stations

kea will install Blink electric vehicle charging stations at 10 stores in Arizona, California, Oregon and Washington later this year, its first such initiative. Stores will have at least two stations, and the pilot program between ECOtality and Ikea will last through December 2012.

Kohl’s Launches Contest Ahead of J.Lo/Marc Anthony Collection

o celebrate the fall 2011 launch of the Jennifer Lopez and Marc Anthony collections, Kohl’s is launching a “Best Friends Getaway” contest, offering 15 winners of an all-expense paid trip to New York City with their best friends. The collections, available at Kohl’s beginning this September, include a home offering of bedding and towels in addition to apparel, handbags and jewelry. The contest invites participants to submit a creative video showing why they love Lopez and/or Anthony. The prize package includes attendance at a NYC Fashion Week event in September, dinner at one of the couple’s favorite restaurants, a session at an NYC salon, a $500 Kohl’s gift card, $500 spending cash and a flip cam to record and report the experience.

West Elm Opens pop up shop in DC

est Elm popped up in the Georgetown neighborhood of Washington D.C. last week for a sixmonth run. The 3,300-square-foot space features West Elm’s fall 2011 collection, including handmade and limited edition pieces. The fall line of textiles emphasized bold, graphic prints and the overall direction for fall is global. The shop is located at 3333 M Street NW, Suite B. Store hours will be 10 a.m. – 8 p.m. Monday through Saturday and noon – 6 p.m. on Sunday.

Scheduling Change for Two Vegas events L AS VEGAS — Due to a late-breaking scheduling conflict, the Summer 2011 Las Vegas Market keynote event featuring President Bill Clinton will now take place Tuesday, Aug. 2 at 6:45 p.m. at the World Market Center, instead of Monday, as previously scheduled. Market-goers can still RSVP to attend by going to www.lasvegasmarket.com/show-highlights/presidentclinton.html. The Gift for Life event, benefitting DIFFA, will now be held Monday, Aug. 1 at 6 p.m. in SkyView Terrace instead of Tuesday. HTT

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July 18, 2011

News

> hometextilestoday.com

1888 Mills, HGTV Star Partner for New Collection OAKBROOK , I LL . — 1888 Mills and HGTV celebrity David Bromstad have joined forces to create a new branded collection of bedding and bath products set to launch this fall during the New York Home Fashion Market. Bromstad is the host of cable television channel HGTV’s Color Splash decorating program, and was the original winner of HGTV Design Star. His new line with 1888 Mills was developed earlier this year and features “bold, vibrant colors and designs reflective of Bromstad’s contemporary signature style.” “The goal of designing a bed and bath collection is to give my fans and design enthusiasts

high quality products that feature bold colors and graphic patterns to instantly update two of the most important rooms in their home,” Bromstad said. More specifically, the bedding products will consist of graphics prints t aken from Bromstad’s fine art and feature embroidery and texture details on the duvets and decorative pillows. Key colors for the line include: Green Sheen, a chartreuse green; and Honeysuckle, a delicious pink shade. Re-creations of some of Bromstad’s paintings are also included in the pattern portfolio. And extras will include stripes and jacquards designed by Bromstad. The sheets will be offered in

both 300- and 500-count sateen, and design options include both sheets and top-of-bed products in bold patterns taken from Bromstad’s artwork. “Each top of bed item will be a statement maker and offer a different look than anything in the marketplace today,” 1888 Mills noted. The bath towel assortment will include USA-made products. “The David Bromstad home line brings a fresh take to bath and bedding that has been missing in home. With David’s line you are getting a piece that was designed and chosen by an actual interior designer,” said Lexi Schladenhauffen, vp of marketing and design, 1888 Mills. HTT

Best Brands to Produce Cuisinart Kitchen Textiles STAMFORD , C ONN . — Cuisinart and Best Brands Consumer Products Inc. have signed a licensing agreement that will give Best Brands the exclusive rights to develop, design and manufacture a line of kitchen textiles and table linens under the Cuisinart name. Best Brands, which is owned by investment holding company Infinity Group, produces decorative home furnishings, kitchen textiles and housewares, home and auto care products,

and electronics. Its licensing agreements include Laura Ashley, Waverly, Clean House, Freedom, and Gourmet Club. Juvenile products and toys are sold under Disney, Marvel, and Nickelodeon licensed character properties. The Cuisinart line is expected to be available in spring 2012. “We are proud to offer consumers a preeminent textiles collection that will allow the company to meet a new sector of

consumer demand while further diversifying our product offerings,” said Ron Diamond, president of Conair Corporation, Cuisinart’s parent company. The textiles collection “exemplifies the quality and innovation that the Cuisinart brand represents, and has given us the opportunity to further grow the presence of our manufactured products in the marketplace,” said Jack Albert Sr., chairman and ceo of Best Brands Consumer Products Inc. HTT

Retail Sales Clock 12th Consecutive Gain in June WASHINGTON — June marked the 12th month in a row of yearover-year sales gains for the retail industry in a performance the National Retail Federation said surpassed many analysts’ expectations. Retail sales (excluding automobiles, gas stations, and restaurants) rose 0.3% in June seasonally adjusted from May and 5.5% unadjusted year-overyear. Sales at home furnishings

stores are climbing back slowly – up 0.2% unadjusted year-overyear but slipping 0.8% seasonally adjusted over May. “A solid year of growth in sales provides further evidence that retailers continue to lead the charge in the economic recovery,” said NRF President and ceo Matthew Shay. “While spending continues to surpass expectations, sustained growth in the retail sector depends on a strong labor market.”

NRF chief economist Jack Kleinhenz noted retailers are offering aggressive promotions in response to consumer conerns bout the economy. The U.S. Commerce Department’s estimate of June retail sales (which includes non-general merchandise categories such as autos, gasoline stations and restaurants) rose 0.1% seasonally adjusted month-tomonth and 8.4% unadjusted year-over-year. HTT

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Home Textiles Today

July 18, 2011

> hometextilestoday.com

OPINIONTodaY Climbing Out

UMBER S FROM T HE TOP 50 Retailing Giants may not be super-duper, but they certainly mark 2010 as a year of recovery for many retailers. Consider that in last year’s report, 58% of the retailers on HTT’s list logged sales declines — seven of them doubledigit drops. This year, there is not a single double-digit decliner, and 66% of the retailers in the ranking reported sales gains. Only one was absolutely flat year-over-year, although it must be noted several sales increasEDITOR-IN-CHIEF es were minimal. The report covering 2010 sales performance produced six double-digit gainers: Bed Bath & Beyond, Williams-Sonoma, Ross Stores, Cornerstone Brands, Crate & Barrel and Ashley Furniture HomeStores. In last year’s report just two retailers increased sales by double-digits: Ross Stores, reaping the fruits of a down economy; and Pier 1, bouncing back from a crummy year. It’s in reviewing the 2010 net unit growth that one really sees the cautious strategies at work in the industry last year. Dollar General opened the most net new stores from January to December 2010. It opened 33 units, a far cry for the 300- to 500-unit-per-year pace that characterized the glory days. Kohl’s opened only five, Bed Bath & Beyond two and Walmart one — yet that was enough to rank all three among the Top 10 retailers by net unit growth. Instead, the year was marked by tweaking and in some cases revamping existing stores — a prudent course, to be sure. Since this past January, a number of retailers have announced plans to step up store expansion, though in most cases not as aggressively as before the crash — which also seems reasonable. Mid-way through 2011, the consumer data are still all over the place. Credit card use is rising again, suggesting more discretionary spending, and June sales exceeded expectations, but June surveys of consumer attitudes found them not so cheery about the economy. Still, the industry is climbing out of the trough, one step at a time. HTT

Jennifer Marks

Foreign Affairs

S T H E HOM E T E X T I L E S industry grapples with the complexities of international sourcing and supply chain management issues stretching half way around the globe, just imagine for a minute if things had worked out differently. Just imagine, if you will, what would have happened Warren if the giant textiles mills that Shoulberg dominated the industry during the 1990s — West Point, PUBLISHER/ EDITORIAL DIRECTOR J.P. Stevens, Springs, Fieldcrest Cannon and the rest — had turned outward, rather than inward, in their manufacturing and sourcing strategies. Think if they had opened production – maybe wholly owned, maybe joint ventures – in Asia and elsewhere to produce sheets and towels in lower cost countries. Contemplate if they had taken the cash they were generating from all of those lucrative solid color programs and instead of buying up each other had purchased foreign producers of home textiles products and invested in their physical facilities rather than the ones in the south. And just think if they had then established beachheads in the emerging marketplaces of Asia and what we used to call the Third World, setting up distribution and perhaps even their own retail outlets rather than slugging it out for 24-count washcloth packs in Bentonville. How different would things be today and would we be looking at these textiles giants as multi-national corporations, the same way we perceive Proctor & Gamble, Kentucky Fried Chicken and Buick? Well, wipe the dust from your memories because in fact virtually all of those things – the overseas fac-

tories, the joint ventures, the attempts to set up distribution in Asia – actually happened, mostly during the 1990s. Oh, they all had one more thing in common: every single one of those things failed and it was almost always because when the American companies didn’t see immediate results, they pulled the plug on those ventures faster than you can mark down a dust ruffle. WestPoint Stevens had a thriving European business in the 1980s and 1990s, which at one time included Designers Guild. Fieldcrest, even earlier, built and operated a towel plant in Ireland. WestPoint, in the early 1990s, set up an international division based in Hong Kong that was charged with opening up distribution in China and elsewhere and starting to set up joint ventures with emerging Asian textiles producers. Springs went into a joint venture with a big Chinese quilt company which grew into a sizeable manufacturing partnership in the 1990s. Fieldcrest Cannon held serious negotiations to buy outright or at least partner up with big home textiles suppliers in both India and Mexico. Those are just the deals and ventures we know about. Who knows what else was being discussed behind closed doors and over endless Chinese banquets. And in the end, it all amounted to a big fat zero. WestPoint eventually moved its production offshore, buying a factory in the Middle East and setting up a joint venture with one in Pakistan, but the company is just a fraction the size it used to be. Springs ended up selling out to its Brazilian partner, but it too is vastly smaller than the company was at its peak. Fieldcrest Cannon, Dan River, Thomaston: They’re all gone, only forgotten company names on resumes. It all could have been so much different. But that’s just not the way the textiles world turned. HTT

What’s new with

HOLLANDER? Hollander enters the World of Waverly

Beautiful design, luxurious fabrications combined with ﬁne detail create this sophisticated basic bedding collection.

w w w. h o l l a n d e r. c o m w w w. wa ve r l y. c o m

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Home Textiles Today

July 18, 2011

News

> hometextilestoday.com

Sourcing Overseas

ER H A PS NO ASPECT of buying has changed restaurants, stayed in the finest hotels, explored new cities more dramatically than procuring foreign mer- and visited points of cultural interest during downtime. But we also worked hard, often traveling inordinate chandise. What an amazing experience it was hours in primitive conditions to out-of-the in the 1960s and 70s when buyers way suppliers in our constant quest for sometook month-long trips overseas, traveling in Jody thing new. With all this exposure, we learned great style from city to city and factory to factory, in quest of unique products. Bradshaw practically all there was to know about our In the mid-sixties, for example, as a Home GUEST COLUMNIST products and became acknowledged experts in our merchandise classifications. We were Furnishings Fashion Coordinator for Bloomalso involved with our products from their ingdale’s, each spring I made three consecu“cradle to the grave” often creating, sometive one-month swings around Europe with our times uncrating and displaying, always prictable linen buyer, our housewares senior mering, inventorying, and occasionally even sellchant, and finally, with our blanket buyer. Later, ing them to the customer. as modern furniture buyer, I made spring trips to Later, in the mid-70s, as department stores Scandinavia, fall trips to Italy, and for quite some came under attack by mass merchants, stores time flew to Paris every weekend to buy one-oflike Macy’s all but abandoned Europe and a-kind artisan furniture. Buyers went almost anywhere for special products and developed strong relation- began to concentrate on the Far East, visiting both fairs and factories, in search of large quantities of mainstream ships with key suppliers. Most department stores traveled like Bloomingdale’s, products at sharp prices. By the 80s, most department stores had formed or and managements viewed foreign buying trips as more than just merchandise-procuring trips, but also as edu- joined foreign buying services, like the Associated Mercational and developmental opportunities. So, at Bloom- chandising Corporation, which gathered samples from ingdale’s a new buyer’s first three days of a European trip around the world and presented them to the buyers. were spent in Paris, absorbing the culture and learning These organizations usually held two-or three-day merhow to travel abroad. During these trips we ate in the best chandise meetings, often abroad, which became the ex-

AICO Makes Atlanta Debut ATLANTA — AICO

(Amini Innovation, Corp.) is showing its complete line of top-of-bed designs for the first time in Atlanta at the International Gift & Home Furnishings Market, which runs from July 13-20. AICO’s new showroom is located on one of the key floors in the home accents and fine linens building: Building 1 on the 9th floor, space 9 E5. “Our goal in developing Michael Amini Distinctive Bedding Designs is to add a sense of glamour and elegance to the

bedroom. Our lush fabrics and vibrant colors serve to enhance the intricate detailing of our bedroom collections,” said Jacqueline Moss, AICO’s director of fabric merchandising. The two newest additions to the line will make their debut in Atlanta. “Madison” is a rich print on cotton, and “Imperial” is a jacquard frame design. Also on display will be two collections from Michael Amini & Jane Seymour, A Design Collaboration: “Solitaire” and “Bellingham Court”.

Each bedding ensemble is sold in sets, accessorized with euro shams and feather-filled decorative pillows. “With fabrics carefully selected to correlate with our expansive line of upholstery and case goods, we’ve given the retail dealer the opportunity to create whole room environments, “said David Koehler, AICO’s vp of sales. “Ultimately, dealers will benefit from the add-on sale generated by the dramatic room presentations these bedding ensembles create.” HTT

Williamsburg Debuts New Collections ATLANTA — Colonial Williams-

burg Foundation’s Williamsburg program is launching several new home furnishings collections with six of its licensees this week in Atlanta during the AmericasMart’s Gift, Home & Rug markets. From palms and birds to pineapples, equestrian themes and magnolias, new Williamsburg products include decorative pillows by Michaelian Home, and gifts and home accents by Creative Co-Op, Department 56, Jim Shore, Andrea by Sadek, and Winward. Williamsburg noted that many of the new product assort-

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ments incorporate design aspects, such as florals and ikats, from the brand’s home furnishing textiles lines developed by fabric house P.K. Lifestyles. “The breadth of the launches in Atlanta showcases the depth of Williamsburg’s product offerings and the richness of the design inspiration found in Colonial Williamsburg’s archive collections,” said Jim Easton, vp of products for The Colonial Williamsburg Foundation. “With debuts from six licensees, Williamsburg continues to blend today’s trends with design traditions of the past.” The Williamsburg Noble

Palm collection of home décor and gift items by Creative CoOp brings tropical style into the home with fish and turtle themed pieces with an ikat accent. Michaelian Home will debut two sporting pillows based on prints in the Colonial Williamsburg collection. The pillows, titled “On the Hunt,” feature midnight black horses silhouetted against a plaid background in varying shades of red and blue. The purchase of Williamsburg products supports The Colonial Williamsburg Foundation’s award-winning educational programs and mission. HTT

tent of the buyer’s foreign travel. Today, with the emphasis on price and value, buyers no longer travel the world in search of uniqueness. Instead, vendors bring the products from overseas to them, or the buyer’s import person searches abroad for inexpensive production capabilities or cheap labor. While undoubtedly more efficient, it is certainly not as personal, nor does it afford the unforgettable globetrotting adventures that we sometimes had. Returning from a buying trip in 1976, I stopped in Russia to refresh. I was constantly shadowed during my visit, and when departing was silently, menacingly detained for many hours by airport security. Afraid I might not be permitted to leave, imagine my exaltation when finally boarding the plane to America … just in time for our Bicentennial celebration on July 4! HTT Bradshaw shattered the glass ceiling of male-dominated home furnishings retailing to hold some of the highest merchandising positions at Bloomingdale’s, A&S, and Macy’s as well as being president of Workbench and Conran’s Habitat. After publishing her autobiography Jody, she is finishing The Millionaire Shopkeeper, dedicated to helping independent retailers compete in this challenging environment. Editor’s note: This column ran in HTT”s July 11 issue with an incorrect byline. HTT regrets the error.

Angela Adams’ New Happiland a Place of Giftables PORTLAND, MAINE — Inspired by her abstract interpretations of the natural world, artist and designer Angela Adams has created a new place for home décor that she calls Happiland. A collection for the home that includes rugs and accent pieces, Adams describes her Happiland as “a new optimistic narrative made of bright colors, patterns and shapes…The figures that live within this bold landscape take on their own personalities, providing insight into a world that is written in a language of color, pattern, hope and happiness.” This collection currently comprises mini hand-wovens as well as letterpress cards, glassware, all-natural soap, and birch veneer serving trays and will soon be expanded to include soy wax candles as well as potentially other products. Many of the Happiland products are designed with holiday giftgiving in mind. HTT

Sunny is a mini hand-woven from the Happiland collection.

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cornerstone of the home textile market Best Building. Best Rent. Best Tenants. That’s why industry leaders such as Mohawk, Glenoit, Shaw, Oriental Weavers, Welspun, Home Dynamix, Gertmanian, YMF Carpets, Achim Importing, KAS Rugs, Carpet Enterprises, Natco Products, Town & Country Living and Ruia Home make 295 Fifth their home. Make it yours, and you can enjoy these advantages: • More actual square footage for your rental $. 295 Fifth has the lowest loss factor in the home textile showroom market.* Compare our space measurements and you’ll see how you’re paying much less for actual square footage at 295. • The most Market Week traffic. 295 Fifth is the only building to rent exclusively to the home textiles, tabletop and gift industries for showrooms. And we have more than double the number of showrooms than any other building. • Free freight service and more freight cars running full-time, including weekends prior to each Market Week. • State-of-the-art security and 15 daytime employees—twice the staff of any comparable building to keep the building spotless and well-serviced.

Be part of the best for less! Call Lou Lombardi at 212-685-0530. LOU LOMBARDI, President MANHATTAN PROPERTIES COMPANY Owner/Management *according to official REBNY guidelines

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3/8/2011 2:28:49 PM

Home Textiles Today

July 18, 2011

News

> hometextilestoday.com

HTT Parent Acquires Branding Agency N EW YORK — Sandow Media, parent of Home Textiles Today, has acquired Seesaw, a full-service digital strategy and media agency built on brand development and product innovation, graphic and industrial design and full-service Web, design and development.

S e e s aw, w h o s e c l i e n t s i n c l u d e AT & T, B e n j a mi n Moore, Stila Cosmetics and Singer, will be re-branded as Wonder. Sandow also recently announced the purchase of Materials Connexion and Culture & Commerce.

Wonder will remain autonomous, while solidifying a foundation for growth and gaining new synergies across the Sandow platforms of marketing, media, experiential events and commerce, according to a press release. While Wonder will remain externally focused, it

will also provide a range of marketing services to support and enhance the Sandow brands. “Wonder is a unique company that understands the value of innovation, which is why they will be a core asset to Sandow,” said Adam Sandow, chairman and ceo of Sandow Media.

One Kings Lane to Receive REA Rising Star Award

GIFT & HOME TEXTILES MARKET WEEK

W H I T E P L A I N S , N.Y. — The

AUGUST 12–18, 2011 MONDAY IS LATE NIGHT SHOPPING TILL 8 PM

60th annual Retailer Excellences Award during the New York International Gift Fair next month will honor One Kings Lane founder Susan Feldman as 2011’s Rising Star. The awards are presented by HTT sister publication Gifts & Decorative Accessories and sponsored by the NYIGF. “One Kings Lane has introduced an important new webbased opportunity for our industry. This branded on-line platform enables vendors to move excess inventory quickly, efficiently and without disruption to established channels of retail distribution,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. During the ceremony, Gift For Life – the gift and home industry’s charitable organization – will present its 2011 Industry Achievement Award to Michael Aram; and Gifts & Decorative Accessories will present a Lifetime Achievement Award to Su Hilty, who is retiring after a long career in the retailing and home furnishings industries. The REAs will be held Sunday, Aug. 14, from 6:30 p.m. to 10 p.m. at The Lighthouse at Chelsea Piers in New York City. Tickets, which cost $185 per person or $1850 for a table of 10, are available through vengel@ giftsanddec.com. NYIGF runs Saturday, August 13, through Thursday, August 18, 2011, at the Javits Center and Passenger Ship Terminal Piers 92 and 94 in New York. HTT

HOME FASHIONS MARKET ®

SEPTEMBER 19–23, 2011

7 W NEW YORK IS YOUR DESTINATION MARKETPLACE FOR THE GIFT AND HOME INDUSTRY.

FIND US ON:

7 W N E W YO R K .C O M 7 W 3 4T H S T R E E T AT 5 T H AV E . | 212 . 27 9. 6 0 6 3 7 W N E W YO R K I S O P E N DA I LY | M O N DAY– F R I DAY, 9A M – 5 P M Photo Credits: RIZZY HOME, SUITE 733 7 W New York is registered trademark of MMPI. Home Textiles Market Week is a registered trademark of GLM.

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“This acquisition shows our commitment to expanding our presence within the branding, design and digital industry.” New York-based Seesaw was founded in 2004 with the mission of closing the “brand gap” between brand planning an execution. HTT

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HOME TEXTILES SOURCING EXPO JULY 2011 SEMINAR SCHEDULE Tuesday, July 19, 2011 1:00 PM The Cellulosic Gap Franz Martin Haemmerle, Independent Textile Consultant

With the 2030 world population estimated to grow by 20%, how will we use our natural resources to meet the needs of the planet? The burden on arable land and water will be greatly influenced. The demand for all textile fibers will increase and approximately one-third of textile fibres will need to be cellulosic fibers. What is the future of fibers and what direction do you need to start moving in? 2:30 PM Retail Challenges for the Home Textiles Industry Jennifer Negley, Editor of Home Textiles Today

Many of the hot-button issues the industry is currently grappling with will still be impacting business through 2012, higher raw material costs, higher labor costs, the reconfiguring of product by suppliers and retails to deal with current market conditions and sourcing constraints, including consumer behavior. 4:00 PM How to Source Duty-Free Textiles from Egypt Dr. Ashraf El Rabiey – Consulate Head of Trade Office of Egypt in New York

Learn about the Egyptian economy and the current political situation. Get insights on how to promote business among US and Egyptian partners and an update on the Home Textile and Garment industry in the country. Find out also how your company can source duty free textiles from Egypt. The qualified industrial zones protocol among US-Egypt and Israel as well as the agreements linking Egypt with other trade partners will also be discussed.

Wednesday, July 20, 2011 11:00 AM Sourcing Home Textiles from Pakistan – Challenges and Opportunities Imran Lateef, Founder and CEO of Texlynx – a global sourcing company

Global sourcing dynamics are always changing, and companies are faced with the challenge of importing goods from the market overseas. Texlynx is one of the largest sourcing companies in Pakistan. Imran Lateef will discuss what a company needs to know about sourcing in Pakistan today and in the future. Pakistan’s provider advantages, strengths and weaknesses. What to look for in a relationship from a mill and what you need to know about costs, product quality, freight, trade policy and customs, timelines.

Visit the Lenzing Product Pavilion displaying new developments in finished product. Including Bedding Accessories, Children’s Products and Upholstery Textiles. Located adjacent to the Lenzing booth at #3005

3:00PM Color Direction: Twists, Turns and Trends for home furnishings in 2012 Laurie Pressman, Vice-President, Fashion, Home and Interiors

The road map to color for home furnishings in 2012 is filled with interesting new directions. Some paths lead to exhilarating tones and novel color combinations, while others display the more classic hues in a different kind of “mix”. The continuing challenge and goal will be in keeping the consumer visually engaged by blending the playful with the practical. To reach that destination, color is the compass.

To register: http://www.hometextilessourcing.com/ Contact: Nina Nadash n.nadash@lenzng.com

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Lenzing AG, A-4860 Lenzing, Austria

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The fiber brand for the botanic bed TENCEL速 is made from wood and is thus 100 % from Nature. TENCEL速 can be used in lots of different ways in beds, starting with mattresses and mattress overlays, to bed covers and bed linens, through to lingerie. Thus a completely botanic bed becomes a reality. Lenzing Fibers, Inc. 530 Seventh Avenue, Suite 808, New York, NY 10018-3508 Phone: 212 944-7898, E-Mail: n.nadash@lenzing.com

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Home Textiles Today

July 18, 2011

News

> hometextilestoday.com

The Rug Market America Celebrates 26th Anniversary L O S A N G E L E S — Marking its 26th anniversary in business this year, indoor and outdoor area rug company The Rug Market America has moved into a new corporate headquarters location here that includes a larger showroom space. The new address is 4200 Sepulveda Boulevard in Cul-

ver City, Calif., and its on-site corporate showroom is open by appointment for members of the trade. “The offices are trendy, fashionable and architecturally pleasing,” said owner Mike Shabtai, who started the company in 1985 and now operates it with his two sons – Aaron and

Andrew, both of whom serve in vice president posts. “We now have ample room for showcasing our full product line to the trade and a sample gallery that will be a valuable tool for use by sales representatives and buyers alike,” Shabtai continued. The new corporate headquar-

ter showroom is one of three that are new this year for the company, which is also debuting a new space at Chicago’s Merchandise Mart in adjoining suites 15-117 and 15-119 as well as the newly expanded showroom at Atlanta’s AmericasMart in suite 12-C in Building 1. The company is also mark-

ing its anniversary year with a new catalog that shows all of The Rug Market’s current line as well as the latest introductions. Those include designer lines as well as value rug additions to its Ecconox line that The Rug Market developed in response to the economic slowdown. HTT

Protect-ABed adds Game to its iPhone App C HICAGO — iPhone has a new

interactive iPhone game called Bed Bug Plague developed by Protect-A-Bed. The game is a new addition to the company’s free Bed Bugs 101 iPhone application, a reference guide on bed bugs, including how to recognize them, details on their appearance and the symptoms they cause. In Bed Bug Plague, the enemy is a continuous rush of bed bugs that are trying to make it across the screen to infest a bed. The objective is to stop the bugs from reaching the bed by building towers along the path of the bed bugs. As part of the game launch, Protect-A-Bed will offer participants a chance to win Apple gift cards by registering online at www.bedbugplague.com/game/. Each Wednesday until Aug. 31, one random registrant will win a $500 Apple gift card. The game offers five playing levels, progressing from bedrooms to a dorm room to a rental property to a hotel - the latter two must be unlocked after a period of successful play. Protect-A-Bed ceo James Bell said it’s all about taking a serious topic and having fun with it. “When we designed the educational app, we thought it would be fun to include a place where people can easily get rid of bed bugs,” he said. “This is the only place where you have 100% assurance that bed bugs are gone.” The game is part of the Bed Bugs 101 app that is now available for free on the iTunes App Store. HTT

htt110702_002_008_012 12

7/14/2011 12:36:06 PM

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Top 50

Home Textiles Today

> hometextilestoday.com

July 18, 2011

Top 50 Retailing Giants GIANTS FROM PAGE 1

Retailing Giants report this year, but several stepped up rung — most notably Ross Stores, which moved into the Top 10 for the first time. Ross dislodged Family Dollar, last year’s No. 10, with an 11.6% jump in home textiles sales to $480 million. The Top 10 saw a 3.4% increase in home textiles sales in 2010 to $16.576 billion while its share of the Top 50’s total sales remained flat at 72.0%. Among retailers ranked 1120, Big Lots was the only one to move up the line in this year’s survey, displacing Ikea to become No. 12. Within that group, No. 16 Luxury Linens is poised to eclipse No. 15 Sears (once a Top 10 retailer) as their home textiles sales in 2010 were separated by only $3 million. The Top 20 retailers generated a collective 3.5% gain in sales last year and accounted for 86.0% of the Top 50’s home textiles sales, up slightly from 85.8% in last year’s report. Four retailers in the rankings from 21-30 moved up in this year’s ranking: QVC (No. 23, moving ahead of Sam’s Club); Corner Stone Brands (No. 26, jumping ahead four places); Crate & Barrrel (No. 29, also up by four paces); and BrylaneHome (No. 30, up one spot). Market share gainers in the remainder of the Top 50 include: • Dollar General, No. 30; • Country Curtains, No. 37; • Army & Air Force Exchange, No. 39; • Ashley Furniture Stores, No. 41; • Dollar Tree, No. 44; • Garden Ridge, No. 46; • Cost Plus World Market,

No. 49. Each of them moved up one place in the ranking. Of the retailers that lost home textiles market share among the Top 50, only two slipped more than one place. Bloomingdale’s fell to No. 31 from No. 38 while Restoration Hardware dropped to No. 32 from No. 29. By channel of business, discounters continue to hold the greatest market share, with 40.6% of the Top 50’s sales compared to 41.0% in the previous year. Specialty stores constitute the second largest channel, with 26.4% of home textiles sales in 2010 compared to 25.0% a year earlier. Direct-to-consumer accounts for 4.1% of home textiles sales — but this accounts only for the pure-play retailers. Major brickand-mortar retailers as well as catalogers do big business in online retailing, but their ecommerce sales are included in their overall numbers. Amazon and Overstock.com are not ranked in HTT’s Top 50. Neither breaks out sales by product category, and the plethora of third-party sales conducted through their businesses makes it difficult to arrive at a clean number for bought-and-sold goods. The next largest channel is “Other,” which includes Sears, the Army & Air Force Exchange and Ashley Furniture Stores. The group captured 1.7% of 2010 home textiles sales. Warehouse clubs followed with 1.7% of sales compared to 1.8% in 2009. Home improvement centers generated 1.5% of home textiles sales last year, more or less in line with the 1.6% they represented the previous year. HTT

TOP MULTI-DIVISION OPERATIONS RANK

COMPANY/CITY

HOME TEXTILES SALES ($MILLIONS) 2010 2009

PERCENT CHANGE

SHARE OF HOME TEXTILES UNIVERSE

NUMBER OF STORES 2010 2009

Wal-Mart Bentonville, Ark.

$3,761

$3,760

0.0%

15.0%

4,413

4,360

Sears Holding Corp. Hoffman Estates, Ill.

$1,220

$1,228

-0.7%

4.9%

2,163

2,189

TJX Companies Framingham, Mass.

$968

$919

5.3%

3.9%

2,089

2,026

Macy’s, Inc. New York

$955

$968

-1.3%

3.8%

850

HSNi New York

$225

$198

13.6%

0.9%

1. Includes No. 1 Wal-Mart and No. 24 Sam’s Club 2. Includes No. 6 Kmart, No. 15 Sears and No. 40 Lands’ End 3. Includes No. 8 T.J. Maxx/Marshalls and No. 17 HomeGoods 4. Includes No. 7 Macy’s and No. 31 Bloominigdale’s 5. Includes No. 26 Cornerstone Brands and No. 42 HSN Source: Home Textiles Today market research

HOW THE TOP 50 WERE RANKED Home Textiles Today’s exclusive survey of the Top 50 home textiles retailers ranks the top U.S. retailers by sales of 2010 home textiles. All home textiles categories, bed, bath, kitchen, table linen and window coverings, including alternative window coverings, custom decorating and accessories that are generally sold with textile items, are included in the sales estimates. In order to be eligible for the ranking, each retailer must sell more than one home textile category. The ranking crosses all formats of home textiles retailing. Companies are classified by their primary channel of distribution. Channels include discounters; specialty stores; home improvement centers; department stores; dollar stores; national chains, such as Sears; direct-to-consumer retailers that sell primarily through catalogs, television and/or the Internet; warehouse membership clubs; military exchanges; furniture stores; and supercenters, which sell both food and general merchandise in their mix.

For Wal-Mart, Kmart and Target, the ranking includes discount stores and supercenters. All home textiles sales information, except for publicly held companies that break out lineof-business sales for home textiles, are Home Textiles Today market research estimates. Sales figures are given for the 12-month period ending closest to December 31, 2010. Individual retailer descriptions include the date of the fiscal year end or the 12-month periods that deviate significantly from that date. Sales estimates are based on information from a variety of sources including the companies themselves, public company filings with the Securities and Exchange Commission, discussions with industry analysts and suppliers and published and unpublished reports, including newspaper articles in various retail trading areas. In cases where companies have identical sales of home textiles, the one with the fastest sales growth is ranked higher.

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7/13/2011 4:35:36 PM

Home Textiles Today

July 18, 2011

Top 50

> hometextilestoday.com

RETAILING GIANTS RANK 2010

RANK 2009

STORE TYPE

COMPANY

HEADQUARTERS

DC/SC

Wal-Mart

Bentonville, Ark.

2010

$3,575

2009

$3,570

% CHANGE

HOME TEXTILES AS SHARE OF A % OF STORE’S HOME TEXTILES TOTAL SALES UNIVERSE

0.1%

1.4%

14.3%

NUMBER OF STORES 2010 2009

3,804

3,755

Fiscal year ended Jan. 31. Sales and store counts are for U.S. Wal-Mart stores and Neighborhood Market stores, plus online sales; excludes Sam’s Clubs. Began testing a smaller format, Walmart Express, store this summer. After cutting fabrics departments in 2009 as part of a streamlining process, announced in spring 2011 it would restore fabrics. International expansion included buying a Chinese ecommerce company and taking a 51% stake in Massmart, a retail conglomerate in Africa. Sales for the home category accounted for 5% of sales in 2010 and 2009. Private-label store brands for textiles include Hometrends, Mainstays and Canopy. Total 2010 sales were $260.3 billion, up 0.1% from $259.9 billion in 2009.

Bed Bath & Beyond

Union, N.J.

$3,535

$3,190

10.8% 40.4%

14.1%

1,071

1,039

Fiscal year ended Feb. 26. Operated 1,139 stores in all 50 states, the District of Columbia, Puerto Rico and Canada at fiscal year end, including 982 Bed Bath & Beyond stores, 66 Christmas Tree Shops, 46 Harmon Face Value stores and 45 buybuyBaby stores. Sales and store counts do not include the 22 stores in Canada or the 46 Harmon stores. Also not included, are the two retail stores in Mexico under the name Home & More. Domestics accounted for 41% of sales in 2010 and 2009. Bed linens declined to 12% of total sales in 2010, from 13% in 2009. Total 2010 sales were $8.76 billion, up 11.9% from $7.83 billion in 2009. Comp-store sales were up 7.8%. Opened 40 stores last year, including 18 BBB and its first store in Hawaii. Plans to open 45 new stores this year.

DC/SC

Target

Minneapolis

$2,550

$2,460

3.7%

3.9%

10.2%

1,750

1,740

Fiscal year ended Jan. 29. Opened 13 new stores in 2010 and closed three. Focused on remodeling stores and expanding food sections in general merchandise stores last year. Its short-run Liberty of London program in home and apparel in spring 2010 was a smash hit. Plans to open 21 new U.S. stores this year. Selected 105 former Zeller units in 10 Canadian provinces to remodel into Target stores following its acquisition. Comp-store sales increased 2.1%, driven by a 2% increase in the number of transactions and a 0.1% increase in the average transaction amount. Home furnishings and decor, as a percentage of total, comprised 19% in 2010, the same as in 2009. Total 2010 sales were $65.8 billion, up 3.7% from $63.4 billion in 2009.

DP/DTC

JCPenney

Plano, Texas

$2,275

$2,380

-4.4% 12.8%

9.1%

1,106

1,108

Fiscal year ended Jan. 29. Includes sales from 28 Home Stores, three furniture outlet stores and online. Opened two stores and closed four last year. In January, announced plans to wind down its catalog and outlet operations. Also plans to close six retail stores in 2011. Unveiled a new logo in February, the most meaningful update in 40 years. Liz Claiborne is new brand introduction in home fashions, with official debut set for fall 2011. Apple retail chief Ron Johnson to become new ceo, effective November, with current chairman and ceo Mike Ullman to exit the company in early 2012. Total 2010 sales were $17.8 billion, up 1.2% from $17.6 billion in 2009.

Kohl’s

Menomonee Falls, Wis.

$1,275

$1,206

5.7%

6.9%

5.1%

1,089

1,058

Fiscal year ended Jan. 29. Home outperformed total comp store sales growth last year. Home sales accounted for 18% of 2010 sales, the same as in 2009. Launched ELLE Décor in approximately 350 stores in September 2010. The brand includes contemporary home and home décor products. New Rock & Republic brand set for spring 2012 launch in apparel and footwear will eventually expand into home. Total 2010 sales were $18.39 billion, up 7.1% from $17.18 billion in 2009. Comp-store sales were up 4.4%. Opened 31 units in 2010 and remodeled 85. Plans for 2011 include opening 40 stores and remodeling 100.

DC/SC

Kmart

Hoffman Estates, Ill.

$841

$845

-0.5%

5.4%

3.4%

1,307

1,327

Fiscal year ended Jan. 29. Part of publicly held Sears Holdings, which also owns Lands’ End and Sears. Operated 1,307 stores across 49 states, Guam, Puerto Rico and the U.S. Virgin Islands at fiscal year end. Store count includes discount stores and supercenters. Also sells online. Offers a number of different textiles brands including Jaclyn Smith, Casa Cristina, Country Living and Cannon, marking its first year since the 1990s with the once-powerhouse Martha Stewart Everyday brand. Total 2010 sales were $15.59 billion, down 1% from $15.74 billion in 2009, primarily reflecting the impact of having fewer stores in operation. Comp-store sales increased 0.7%, driven by increases in most categories.

Macy’s

New York

$820

$830

-1.2%

3.3%

805

810

Fiscal year ended Jan. 29. Sales and store counts are for Macy’s only, including 67 Macy’s Furniture Gallery stores and online. Adopted mobile technology last year giving consumers the ability to use any smart phone to navigate its e-commerce sites. Also launched an upgraded iShop app for the iPhone and began piloting Shopkick, a new location-based shopping app at 150 stores in the New York, L.A., San Francisco and Chicago markets. Announced in summer 2011 the international launch of macys.com ecommerce in 91 countries. Home sales for Macy’s corporate comprised 15% of 2010 sales, down from 16% in 2009. The company’s Internet business in 2010 increased 28.7% last year. Total corporate sales were $25 billion in 2010, up 6.4% from $23.5 billion in 2009.

T.J. Maxx/Marshalls

Framingham, Mass.

$690

$657

5.0%

4.9%

2.8%

1,753

1,703

Fiscal year ended Jan. 29. Part of The TJX Companies. Sales and store counts are for the Marmaxx Group operating 923 T.J. Maxx and 830 Marshalls in the U.S. and Puerto Rico at fiscal year end. The off-price retail chains sell brand-name and designer merchandise at prices 20% to 60% below department and specialty store prices. Home categories improved significantly last year, with same store sales increases above the chain average of 4%. Total 2010 sales were $14.09 billion, up 6.2% from $13.27 billion in 2009. Marmaxx expects to open approximately 116 new stores in 2011, including the conversion of 65 A.J. Wright stores. Marshalls will open its first stores in Canada this year.

SP/DTC

Williams-Sonoma

San Francisco

$535

$465

15.1% 15.3%

2.1%

576

593

Fiscal year ended Jan. 30. Publicly held, specialty home furnishings retailer with six brands - Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home - selling through 592 stores in 44 states, Washington, D.C., Canada and Puerto Rico, six direct mail-order catalogs and six e-sites. Figures do not include the 16 stores in Canada. In 2010, expanded by opening three PB and three PBK stores through a franchise agreement with M.H. Alshaya Company in Dubai and Kuwait. Completed the restructuring of the Williams-Sonoma Home brand with the transition to online only and closing retail stores. Began shipping internationally through online sites to more than 75 countries in June 2011. The Internet is the fastest-growing channel accounting for 41% of revenues. Williams-Sonoma experienced record performance last year with all brands doing well. In the direct channel, growth was driven by the three PB brands. At retail, growth was driven by PB, West Elm and Williams-Sonoma. Total 2010 revenues were $3.5 billion, up 12.9% from $3.1 billion in 2009.

Ross Stores

Pleasanton, Calif.

$480

$430

11.6%

6.1%

1.9%

1,055

1,005

Fiscal year ended Jan. 29. Operated 988 Ross Dress for Less locations in 27 states and Guam and 67 dd’s Discounts stores in six states at fiscal year end. Both off-price chains target value-conscious consumers. Home had low, double-digit same store sales increases last year. Home accents and bed and bath accounted for 25% of 2010 sales, up from 24% in 2009. Total 2010 sales were $7.87 billion, up 9.5% from $7.18 billion in 2009. Comp store sales increased 5%. Last year, opened 41 new Ross stores and closed six and opened 15 new dd’s Discounts stores. In 2011, plans to open 60 Ross stores and 22 dd’s units, including the retailer’s initial entry into Illinois and Arkansas. All home textiles sales information, except for publicly held companies that break out line-of-business sales for home textiles, are Home Textiles Today market research estimates. All data for calendar year ending Dec. 31, fiscal year-end or trailing 12 months closest to that date. NS=No stores; NA=Not available; R=Revised Store type: DTC=Direct-to-consumer; CH= Chain store; DC=Discount department store; DP=Department store; DS=Dollar store; HIC=Home improvement center; PX=Military exchange; SC= Supercenter (includes food in merchandise mix); SP= Specialty store; W=Warehouse club; FS=Furniture store Source: Home Textiles Today market research

htt110702_016_024 16

7/13/2011 4:18:56 PM

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Home Textiles Today

Top 50

> hometextilestoday.com

RETAILING GIANTS RANK 2010

RANK 2009

STORE TYPE

COMPANY

HEADQUARTERS

Family Dollar

Matthews, N.C.

2010

2009

$453

$432

% CHANGE

HOME TEXTILES AS SHARE OF A % OF STORE’S HOME TEXTILES TOTAL SALES UNIVERSE

4.9%

5.5%

1.8%

NUMBER OF STORES 2010 2009

6,888

6,689

Fiscal year ended Aug. 28. Sales and store counts for trailing 12 months ended Feb. 26. Operates more than 6,800 general merchandise retail discount stores in 44 states. Stores are typically between 7,500 and 9,500 square feet offering merchandise at prices from less than $1 to $10. Home product sales, including textiles such as blankets, sheets and towels, increased to $1.06 billion, up 5.4% from $1.01 billion in 2009. Total sales for the chain increased 8.5% to $8.21 billion in 2010. Plans to re-accelerate its new store growth, opening approximately 300 new stores this fiscal year, a 50% increase over last fiscal year. Will also renovate some 600 to 800 stores.

Big Lots

Columbus, Ohio

$424

$388

9.3%

8.6%

1.7%

1,398

1,361

Fiscal year ended Jan. 29. Opened 80 stores and closed 43 last year. Acquired Liquidation World this year and will enter the Canadian market with the takeover its 92 stores. Home sales, including domestics, stationery and home decor, increased 9.2% last year, increasing from a 15.2% share of sales in 2009 to 15.8% in 2010. The company believes the gains in domestics were stimulated by improved quality of offerings and improved value positioning. Sales of furniture and mattresses are tracked separately and accounted for 16.8% of 2010 sales, up from 15.2% in 2009. Comp-store sales increased 2.5%. Total 2010 sales were $5.0 billion, up 4.8% from $4.7 billion in 2009.

Ikea

Conshohocken, Pa.

$415

$392

5.9% 12.2%

1.7%

Fiscal year ended Aug. 31. Sweden-based specialist with more than 300 stores in 38 countries. Sales and store counts are for U.S. only. Phone-order sales from a Baltimore call center and online sales are included. The textiles mix includes bed, bath and kitchen textiles, rugs, cushions and cushion covers, window treatments, blankets, throws and placemats and dining textiles. Total sales were $3.4 billion for the most previous fiscal year, up 6.25% from $3.2 billion. Will open its first Denver-area store in late July. The 415,000-square-foot unit will have a supervised children’s play area, 50 room settings, three complete model home interiors and a 500-seat restaurant serving Swedish specialties. Future plans include a second Massachusetts store in Somerville.

Anna’s Linens

Costa Mesa, Calif.

$378

$350

8.0% 96.2%

1.5%

278

265

Fiscal year ended Jan. 31. Privately held, founded in 1987. Operates in 18 states and the District of Columbia. Also sells online, with about 20% of the online assortment not sold in the stores. Opened a net 13 stores in 2010, in existing markets. In 2011, plans to open 31 stores, including entry into three new markets. The new units will follow the recent footprint of 8,000 to 12,000 square feet and will feature decorative bedding and windows as core categories. Total 2010 sales were $393 million, up 7.7% from $365 million in 2009. Will increase the “things” side of the business with more decorative accessories and impulse buys. Plans a bigger push on the kids licensed side of the business with Disney character merchandise a key part of that mix.

Sears

Hoffman Estates, Ill.

$308

$313

-1.6%

1.3%

1.2%

842

848

Fiscal year ended Jan. 29. Part of publicly held Sears Holdings, which also owns Lands’ End and Kmart. Operated 842 full-line stores across all 50 states and Puerto Rico at fiscal year end. Offers a wide array of products and service offerings across many merchandise categories, including home. Also sells online an assortment of home, apparel and accessory merchandise. Textiles brands including Casa Cristina, Country Living, Cannon and Ty Pennington Style. Total 2010 sales were $22.94 billion, down 3.1% from $23.67 billion in 2009. Comp-store sales decreased 3.6% driven by declines in the hardlines categories especially consumer electronics, as well as apparel.

Luxury Linens

Burlington, N.J.

$305

$300R

1.7%

8.3%

1.2%

443

425

Fiscal year ended Jan. 29. Part of publicly held Burlington Coat Factory Investments Holdings. Operates as a home furnishing and linens department in the company’s Burlington Coat Factory division of 443 stores in 44 states and Puerto Rico. In 2010, opened 25 new BCF stores and closed seven. Plans to open between 18 and 23 stores this year. Will also continue an aggressive refresh of its stores with new flooring and painting, as well as the implementation of upgraded lighting to make stores more energy efficient and easier to navigate. 2009 sales and store count were revised to reflect the change in fiscal year from the Saturday closest to May 31 to the Saturday closest to Jan. 31. Total consolidated 2010 sales were $3.67 billion, up 4.2% from $3.52 billion in 2009.

HomeGoods

Framingham, Mass.

$278

$262

6.1% 14.2%

1.1%

336

323

Fiscal year ended Jan. 29. Part of The TJX Companies, sales and store counts are for the stand-alone stores as well as the HomeGoods sections in T.J.Maxx and Marshalls units in the U.S. and Puerto Rico. The off-price retailer sells a broad array of home basics, giftware, accent furniture, lamps, rugs, wall décor, decorative accessories, children’s furniture, seasonal merchandise and other fashions for the home. Home performed particularly well last year at HomeGoods. Same store sales at HomeGoods increased 6%. Total 2010 sales for the retailer were $1.96 billion, up 9.1% from $1.79 billion in 2009. HomeGoods plans to add a net 38 stores this year, including the conversion of 16 A.J. Wright units.

Tuesday Morning

Dallas

$233

$235

-0.9% 28.2%

0.9%

845

858

Fiscal year ended June 30. Sales and store counts for trailing 12 months ended Dec. 31. Publicly held closeout retailer of upscale decorative home accessories, housewares, and gifts. Purchases first quality, brand name merchandise — never seconds, irregulars, refurbished or factory rejects — at closeout pricing and sells at prices well below those charged by department stores and specialty and catalog retailers. Opened its first store in 1974 and now operates some 840 stores in 41 states. Also sells online. Total 2010 trailing 12-month sales were $824.9 million, up 1.7% from $811.2 million in 2009. Continues to pursue attractive expansion and relocation opportunities in its existing store base.

Costco

Issaquah, Wash.

$210

$212

-0.9%

0.3%

0.8%

424

421

Fiscal year ended Aug. 29. Sales and store counts are for the trailing 12 months ended Feb. 13 and include only the stores in the U.S. and Puerto Rico and online sales. Opened three net new clubs during the trailing 12 months. Softlines, including domestics, home furnishings, apparel, small appliances and housewares, accounted for 10% of fiscal 2010 and 2009 sales. Textiles carried include bed and bath assortments, as well as rugs and window coverings. Total 2010 trailing 12 month sales were $80.2 billion, up 10.5% from $72.6 billion in 2009.

Meijer

Grand Rapids, Mich.

$205

$203

1.0%

1.4%

0.8%

195

190

Family owned and operated. Also sells online. Operates stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. Opened five stores last year, including two smaller-format stores. At just over 100,000 square feet, smaller-format stores are about half the size of a typical store and feature a full-service grocery and pharmacy and fewer general merchandise items. The first of these opened in the Chicago suburb of Niles in early 2010 and the second opened in the Chicago suburb of Orland Park in the summer. Plans for 2011 include opening a 192,000 square-foot supercenter in Stevensville, Mich., and a third small format store in the Chicago suburb of Melrose Park. Is also remodeling 10 stores in Michigan and Ohio. Total 2010 sales estimated at $14.2 billion.

All home textiles sales information, except for publicly held companies that break out line-of-business sales for home textiles, are Home Textiles Today market research estimates. All data for calendar year ending Dec. 31, fiscal year-end or trailing 12 months closest to that date. NS=No stores; NA=Not available; R=Revised Store type: DTC=Direct-to-consumer; CH= Chain store; DC=Discount department store; DP=Department store; DS=Dollar store; HIC=Home improvement center; PX=Military exchange; SC= Supercenter (includes food in merchandise mix); SP= Specialty store; W=Warehouse club; FS=Furniture store Source: Home Textiles Today market research

htt110702_016_024.indd 18

7/13/2011 4:27:18 PM

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ROOM DARKENING CURTAIN

July 18, 2011

Home Textiles Today

Top 50

> hometextilestoday.com

RETAILING GIANTS RANK 2010

RANK 2009

STORE TYPE

COMPANY

HEADQUARTERS

HIC

Lowe’s

Mooresville, N.C.

2010

$204

2009

$207

% CHANGE

HOME TEXTILES AS SHARE OF A % OF STORE’S HOME TEXTILES TOTAL SALES UNIVERSE

-1.4%

0.4%

0.8%

NUMBER OF STORES 2010 2009

1,723

1,694

Fiscal year ended Jan. 28. Sales and store counts exclude units in Canada and Mexico. Also sells online. Opened 29 net new U.S. stores during 2010. Expects to open 25 to 30 new stores this year, one-fourth of which will be in Canada. Operates 14 U.S. distribution centers. Comp store sales increased 1.3% in 2010; comp store customer transations increased 0.9%; and comp store average tickets increased 0.5%. Sales of grills, grill accessories, patio furniture, holiday products and room air conditioners performed the best last year. Total 2010 sales were $48.8 billion, up 3.4% from $47.2 billion in 2009.

Pier 1 Imports

Fort Worth, Texas

$196

$199

-1.5% 15.4%

0.8%

967

973

Fiscal year ended Feb. 26. Operated 967 stores in the U.S., 39 in Mexico and 79 in Canada at fiscal year end. Sales and store counts are U.S. only. Textiles accounted for 15.4% of 2010 total sales, down from the 17% in 2009. Sales from bedding and throws almost doubled last year, while kitchen textiles sales increased almost 20%. Total 2010 revenues were $1.27 billion, up 8.2% from 2009. In 2010, opened a new unit in Reno, Nev., and reopened two stores in California and Iowa. Also closed nine. Announced a three-year plan to open up to 80 stores and close about 30. This year, plans to open 11 U.S. stores and close three. Resumed online sales in June with the launch of a site-to-store initiative called Pier1.2Go. Will move to full e-commerce capability in 2012, after closing down its online business four years ago.

DTC

QVC

West Chester, Pa.

$194

$184

5.4%

3.7%

0.8%

Fiscal year ended Dec. 31. Part of publicly held Liberty Media. Markets and sells primarily through its televised shopping programs on the QVC networks and online. Operates its Studio Store located at QVC headquarters and six Outlet stores – two each in Pennsylvania and Delaware and one each in South Carolina and North Carolina. Opened the outlet store in Mebane, N.C., in November. Closed its flagship store at Minnesota’s Mall of America this May. Home, accounted for 48% of sales in 2010, up from 47% in 2009. Total 2010 U.S. revenues were $5.24 billion, up 5.4% from $4.97 billion in 2009. Bombay Company debuted its first full collection at QVC last year, including furniture, tabletop, top-of-bed, accessories and textiles. This February, Thom Filicia debuted his brand-new bedding collection, including an assortment of top-of-bed pieces.

Sam’s Club

Bentonville, Ark.

$186

$190

-2.1%

0.4%

0.7%

609

605

Fiscal year ended Jan. 31. Division of publicly held Wal-Mart. Sales and store counts are for Sam’s Club division only, including online sales. As part of a corporate realignment, sales and store counts for Puerto Rico clubs are now included. Opened four new clubs last year. The home and apparel category, including textiles, as well as home improvement, outdoor living, grills, furniture, mattresses, apparel, jewelry, housewares and small appliances, accounted for 8% of 2010 and 2009 sales. Comp store sales increased 3.9% last year. Total 2010 sales were $49.5 billion up 3.5% from $47.8 billion in 2009.

DTC

Hanover Direct

Weehawken, N.J.

$183

$182

0.5%

0.7%

Privately owned. Provides quality branded merchandise for the home through catalogs, e-commerce web sites and outlet locations for Domestications, The Company Store and Company Kids. Operates three Company Store Outlet locations in La Crosse, Madison and Pleasant Prairie, Wis., and one Domestications Outlet in Roanoke, Va. Opened the Pleasant Prairie outlet store in November 2010. Plans to open its fourth The Company Store Outlet in Kittery, Maine in early August. Hanover Direct also owns UnderGear, Silhouettes and Scandia Home.

DTC

Cornerstone Brands

Waltham, Mass.

$156

$132

18.2% 17.7%

0.6%

Fiscal year ended Dec. 31. Part of publicly held HSNi, which also owns HSN. The division is comprised of catalogs, related websites and retail and outlet stores for seven home and lifestyle brands. Sales and store counts are for its three largest brands, Frontgate, Ballard Designs and Garnet Hill, as well as Smith + Noble. Circulated more than 275 million catalogs in 2010. Home accounts for about 65% of Cornerstone’s sales, with the balance from apparel. Total 2010 sales were $880.9 million, up 18.8% from $741.7 million in 2009. Cornerstone’s growth was led in part by an increase in demand for luxury and home furnishings products. Closed the Garnet Hill Outlet in Manchester, Vermont.

Fred Meyer

Portland, Ore.

$143

$142

0.7%

0.6%

130

Fiscal year ended Jan. 29. Part of publicly-held Kroger. Founded in 1922, Fred Meyer operates in the Pacific Northwest and Alaska. Stores, averaging 150,000 square feet, carry more than 225,000 items. The retailer provides one-stop shopping with food, health and beauty care, clothes, home products, electronics and more, all under one roof. Home products include bed and bath, home accents, furniture, housewares, home improvement, garden and seasonal goods. Opened its 131st store earlier this year, in Wilsonville, Ore.

HIC

Home Depot

Atlanta

$141

$145

-2.8%

0.2%

0.6%

1,976

Fiscal year ended Jan. 30. Sales and store counts are for U.S. stores only, including Puerto Rico and the U.S. Virgin Islands and Guam, as well as sales online. Opened two new domestic stores last year, including one relocation, and closed one. Continued its partnership with Martha Stewart Living Omnimedia to offer the exclusive Martha Stewart Living brand of home products. Comp-store sales for U.S. stores increased 2.5% last year driven by an overall 2.4% increase in comp store customer transactions and a 0.5% increase in comp-store average tickets to $51.93. Total 2010 sales were $67 billion, up 1.2% from $66.2 billion in 2009.

Crate & Barrel

Northbrook, Ill.

$138

$124

11.3% 10.6%

0.5%

174

Fiscal year ended Jan. 30. Lifestyle retailer selling midpriced to high-end home furnishings throughout the United States and Canada. Sales and store counts for U.S. only. Also operates eight CB2 units offering contemporary furnishings for apartments, lofts and homes. Sells online, including shipping to 10 countries. In 2010, entered into a franchise agreement with Dubai-based Al Thayer Group, opening two stores. In October, Finnish textile and clothing design house Marimekko, opened a 1,775-square-foot shop-within-a-shop in the retailer’s SoHo showroom in New York. In addition to Marimekko’s bedding and bath collections already carried, the boutiques will offer decorative pillows, table linens, ceramics, tabletop, kitchenware and accent furniture. Plans to roll out more than 20 in-store shops over the next three years.

DTC

BrylaneHome

New York

$136

$128

6.3%

8.7%

0.5%

Fiscal year ended Dec. 31. Division of Redcats, a part of French-based PPR operating a group of Europe and U.S.- based retail companies specializing in fashion and home furnishings. Sales are for Redcats USA’s BrylaneHome brand. BrylaneHome consists of two divisions: BrylaneHome, known as “America’s White Sale Catalog”, offering everything from fashion bedding and home accents to housewares and BrylaneHome Kitchen, offering hard-to-find kitchen and home essentials. Also sells through BrylaneHome.com and OneStopPlus.com, Redcats’ community e-commerce site dedicated to the large size segment. Redcats USA accounted for 34% of Redcats Group revenues in 2010, up from 33.6% in 2009. Total 2010 revenues for Redcats Group were 3,436 million Euros, up approximately 1.5% over 2009 revenues.

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July 18, 2011

Home Textiles Today

Top 50

> hometextilestoday.com

RETAILING GIANTS RANK 2010

RANK 2009

STORE TYPE

COMPANY

HEADQUARTERS

Bloomingdale’s

New York

2010

2009

$135

$138

% CHANGE

HOME TEXTILES AS SHARE OF A % OF STORE’S HOME TEXTILES TOTAL SALES UNIVERSE

-2.2%

0.5%

NUMBER OF STORES 2010 2009

Fiscal year ended Jan. 29, part of publicly-held Macy’s Inc. Opened a new full-line store in Santa Monica, Calif., in 2010. And, launched a new Bloomingdale’s Outlet store concept, with four new outlets opening last Fall: one each in Paramus, N.J., Woodbridge, Va., and Miami and Sunrise, Fla. Expects to open three new outlets this year. Opened in February 2010 a store in Dubai, United Arab Emirates, under a license agreement with Al Tayer Insignia. Has increased social media marketing efforts and adopted mobile technology. Last fall, allowed customers to check in at any Bloomingdale’s store on Foursquare to be automatically entered for prizes.

Restoration Hardware

Corte Madera, Calif.

$132

$134

-1.5%

0.5%

104

107

Owned by private equity firms, Catterton Partners and Tower Three Partners. Upscale multi-channel retailer of premium goods, operating through stores in the U. S. and Canada, online and catalogs. Sales and store count for U.S. only. Catalogs include RH Home, RH Outdoor & Garden and RH Baby & Child. Continued to reposition itself to the high-end of the market, renovating 85 stores to the “gallery” format. First introduced this format with the opening of its new stores in New York City’s Flatiron District and the Town Center Corte Madera shopping center in 2009. Last fall, opened its first store for the design trade with a 9,500-squarefoot flagship store in San Francisco’s Design District. May file an IPO in 2011 potentially raising as much as $300 million. The retailer went private in 2008.

Dollar General

Goodlettsville, Tenn.

$126

$120

5.0%

1.0%

0.5%

9,372

8,828

Fiscal year ended Jan. 28. Operates in 35 states. Units average 7,200 square feet offering merchandise at substantial discounts. Home accounted for 7% of 2010 sales, down from 7.4% in 2009. Total 2010 sales were $13.03 billion, up 10.5% from $11.8 billion in 2009. Same-store sales increased 4.9%. Launched the True Living line of home products in 2010. Will continue to upgrade selection, quality and presentation of its private brand offerings in home, including textiles. Made significant progress in expanding its private brand efforts in textiles last year. Plans to open 625 stores in 2011 entering Connecticut, New Hampshire and Nevada. Plans to open its first stores in California in 2012.

The Bon-Ton Stores

York, Pa.

$125

$126

-0.8%

4.2%

0.5%

275

278

Fiscal year ended Jan. 29. Currently operates stores in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit area, under the Parisian name. Also sells online. In textiles, offers exclusive private brands as well as national brands such as Calvin Klein, Croscill, LivingQuarters Loft, MaryJanes Home and Tommy Hilfiger. Home accounted for 16.8% of 2010 sales, the same as in 2009. Total 2010 sales were $2.98 billion, up 0.7% from $2.96 billion in 2009. Comp store sales increased 0.9% up from a decrease of 5.4% in 2009. Closed three stores at the end of its fiscal year. In November, will open a Herberger’s in Edina, Minn., and a Carson’s store in Kokomo, Ind., replacing the Elder-Beerman store there.

Shopko

Green Bay, Wis.

$94

$93

1.1%

0.4%

138

136

Privately-held affiliate of Sun Capital Partners. Sales and store counts exclude five Shopko Express Rx stores. Operated 136 Shopko stores and two Shopko Hometown locations in 13 states throughout the Midwest, Mountain and Pacific Northwest regions at years end. Also sells online, having recently renovated its e-commerce site. Last summer, introduced Shopko Hometown, a new concept store designed to meet the needs of smaller, underserved markets, in Oconto and Kewaunee, Wis. The stores offer a broad merchandise selection, as well as pharmacy services and eye care centers, but in a smaller format, at 36,000 square feet. Both the Oconto and Kewaunee stores replaced Pamida stores. Plans to have a total of 10 Hometown stores by the end of 2011. Total 2010 sales estimated at $2 billion.

Belk

Charlotte, N.C.

$78

$75

4.0%

2.2%

0.3%

305

Fiscal year ended Jan. 29. Operates stores in 16 states, primarily in the southern U. S. Also sells online. Opened a new store in Port Orange, Fla., last year and completed major remodel projects in 10 stores. Plans to complete three store expansions and open one replacement store this year. Home accounted for 9% of 2010 sales, the same as in 2009. Total 2010 sales were $3.51 billion, up 5% from $3.35 billion in 2009. Comp store sales increased 5.1% compared to a decrease of 4.6% in 2009. Last year, launched a new logo and tag line, “Modern. Southern. Style,” representing the first significant change to Belk’s brand identity since 1967.

DTC

Country Curtains

Lee, Mass.

$73

$72

1.4% 93.6%

0.3%

Private family and employee owned company founded in 1956. Sells through its catalog, website and retail stores located in 13 states in Connecticut, Delaware, Illinois, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia and Vermont. Known for its quality window treatment designs and window decorating services, the company also offers bedding, pillows and coordinates, including chair pads and table linens and home décor, including rugs. In November 2010, opened its 26th store and first one in Pennsylvania, in Warrington.

Dillard’s

Little Rock, Ark.

$73

$75

-2.7%

1.2%

0.3%

308

309

Fiscal year ended Jan. 29. Operates in 29 states. Carries a broad selection of apparel and home furnishings from national brand merchandise and exclusive brands. Accounting for 6% of total sales, the home and furniture category was down only 3.6% last year, compared to a 22.4% decrease in 2009 when the category accounted for 7% of total sales. Total 2010 sales were $6.02 billion, up 2.2% from $5.89 billion in 2009. Opened two stores last year in Austin and Fairview, Texas, and closed three in Helena, Mont., Coral Springs, Fla., and Miami. No planned store openings for 2011. Will close the unit in Decatur, Ala., midyear. Purchased a former Target distribution center in Maumelle, Ark., with plans of converting the building into a fulfillment center to support online growth.

Army & Air Force Exchange Svc. Dallas

$72

$69

4.3%

1.0%

0.3%

198

183

Revenues based on worldwide sales, excluding gasoline. Market areas include worldwide Army/Air Force posts and bases serving active-duty personnel, guard and reservists, retirees and their families, some 7 million customers. Receives no funds from the Department of Defense. Has main stores or shopping centers worldwide and in every state. Textiles are carried in 198 main stores, the online website AAFES.com, and in print catalogs. Customers can also shop and buy through mobile apps for the iPhone and Blackberry. Worldwide total 2010 sales were $7.3 billion.

DTC

Lands’ End

Dodgeville, Wis.

$71

$70

1.4%

0.3%

Fiscal year ended Jan. 29. Part of publicly held Sears Holdings, which also owns Kmart and Sears. Direct merchant offering traditionally-styled products for the home through catalogs, including the specialty Lands’ End Home catalog, its retail stores, its website and Sears full-line stores. Lands’ End retail stores, averaging 8,600 square feet, offer merchandise primarily from catalog and Internet channel overstocks. Lands’ End Shops inside Sears’ full-line stores numbered 292 at years end. Each shop offers products for women, men and kids and select stores offer items for the home.

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7/13/2011 4:30:53 PM

July 18, 2011

Home Textiles Today

Top 50

> hometextilestoday.com

RETAILING GIANTS RANK 2010

RANK 2009

STORE TYPE

COMPANY

HEADQUARTERS

2010

2009

Ashley Furniture HomeStores

Arcadia, Wis.

$70

$64

% CHANGE

HOME TEXTILES AS SHARE OF A % OF STORE’S HOME TEXTILES TOTAL SALES UNIVERSE

9.4%

2.9%

0.3%

NUMBER OF STORES 2010 2009

422

401

Manufacturer’s dedicated store network of licensed and company-owned promotional to midpriced stores throughout the United States. Figures exclude those from the Furnish 123 stores, a separate concept licensed by Ashley, and those retail units located outside the U.S. Ashley’s textiles mix includes comforter sets, rugs, pillows and throws. Added a net 21 units in 2010. Ashley is looking to open retail stores in China. The company currently has licensed stores in Vietnam, Japan, Costa Rica, Mexico, Guatemala, Jordan, Indonesia and many other world markets.

DTC

HSN

St. Petersburg, Fla.

$69

$66

4.5%

3.3%

0.3%

Fiscal year ended Dec. 31. Part of publicly held HSNi, which also owns Cornerstone Brands. HSN sells third party and private label merchandise directly to consumers through its television home shopping programming and its website. In summer 2011, names HauteLook.com gmm Arthur Lewis senior vp of merchandising, digital commerce. Textile brands include Croscill, Nate Berkus, Cottage Collection, John Robshaw Bedding, Nourison Rugs and Sure Fit Slip Covers. Home which also includes electronics, fitness and housewares, accounted for 54.6% of 2010 sales, down from 55.5% in 2009. Total 2010 sales were $2.12 billion, up 5.4% from $2.01 billion in 2009. Vern Yip, interior design celebrity, will debut his new home collection on HSN in July. The collection will include bedding, window treatments, rugs, furniture, lighting and décor items.

Hobby Lobby Stores

Oklahoma City

$62

$60

3.3%

0.2%

467

432

Privately held and family-owned, founded in 1972. Currently operates 479 stores in 40 states. Also sells online. Stores carry over 60,000 products in 13 departments. The home accent department includes textile products such as pillows, throws, table runners, quilts and rugs. Figures include seven-store home furnishings retailer, Hemispheres, operating one unit in Oklahoma and six in Texas, including an outlet store. Hemispheres’ textiles mix includes hand-knotted rugs and luxury bedding. Plans to open some 35 to 40 stores in 2011, having already opened 14 so far this year. Total 2010 sales estimated at $2.2 billion.

Dollar Tree

Chesapeake, Va.

$61

$58

5.2%

1.0%

0.2%

4,015

3,806

Fiscal year ended Jan. 29. At fiscal year end, operated 4,101 discount variety retail stores under the names of Dollar Tree, Deal$, Dollar Tree Deal$, Dollar Giant and Dollar Bills, in 48 states, the District of Columbia and Canada. Also sells online. Sales and store counts for U.S. only. About 95% of stores sell items for $1.00 or less in the U. S. and $1.25 or less in Canada. Opened 235 stores, expanded 95 stores and closed 26 stores last year. Also made its entry into Canada with the acquisition of Vancouver, British Columbia-based Dollar Giant. The 86-store chain was acquired in November. Home, including kitchen linens and textiles, accounted for 45.8% of 2010 sales, down from 46.8% in 2009. Total 2010 sales were $5.88 billion, up 12.4% from $5.23 billion in 2009.

DTC

Linen Source

Beverly, Mass.

$59

0.0% 88.4%

0.2%

Part of Orchard Brands, a portfolio company of San Franciso-based Golden Gate Capital. Linen Source was officially launched under the Orchard Brands umbrella in January 2011 as part of the Appleseed’s Group along with The Tog Shop and Monterey Bay. Linen Source, offering premium linens and home décor items through its monthly catalog and website, was acquired by Orchard Brands in March 2010. Orchard Brands filed for Chapter 11 bankruptcy protection on Jan. 19 of this year, only to emerge a few months later, in April. Total 2010 sales for Linen Source were basically flat at $66 million.

Garden Ridge

Houston

$57

$55

3.6%

0.2%

Privately held, fiscal year ended January. Is owned by a group of investors led by New York-based private equity firm Three Cities Research. Began as a one-store operation in San Antonio, Texas, in 1979, and now operates in 18 Midwestern and Southern states. Opened five stores last year. Is opening at least three stores this year including one in Humble, Texas that recently opened and ones in Richmond, Va., and Orlando, Fla. Textiles include bed-in-a-bag with expansive product mix, as well as sheets, top-of-bed, towels, window coverings, pillows, tabletop linens, area rugs, utility bedding products and patio furniture cushions. Also features extensive seasonal textiles and décor products.

Stein Mart

Jacksonville, Fla.

$55

$56

-1.8%

4.7%

0.2%

264

267

Fiscal year ended Jan. 29. Offers moderate to better fashion apparel for women and men, as well as accessories, shoes and home fashions at prices competitive with off-price chains. Stores are located in 29 states and the District of Columbia. Also sells online. The home segment, which has been given new focus, had sales of $137.7 million in 2010, down just 0.9% from $139 million in 2009. Home sales had decreased almost 14% the previous fiscal year. Total 2010 sales were $1.18 billion, down 3.1% from $1.22 billion in 2009. Will continue to make growth in the home category a priority this year. Opened two stores and closed five last year. Plans to open three to five stores, close three to five stores and relocate about five in 2011.

DP/DTC

The Neiman Marcus Group

Dallas

$53

$50

6.0%

1.4%

0.2%

Fiscal year ended July 31. Sales and store counts for trailing 12 months ended Jan. 29. Operates 41 Neiman Marcus stores across the U. S. and two Bergdorf Goodman stores in Manhattan. Also operates 30 off-price stores under the Neiman Marcus Last Call brand, including three Last Call Studio stores. The direct-toconsumer business includes print catalog and online operations for Neiman, Bergdorf Goodman and Horchow. Earlier this year launched a website for the Neiman Marcus Last Call brand. Total 2010 trailing 12-month sales were $3.82 billion, up 7.6% from 2009. Opened a new line of outlet stores last year called Last Call Studio offering moderately priced goods aimed at the value-minded shopper. The stores opened in Dallas, Rockville, Md., and Paramus, N.J.

Cost Plus World Market

Oakland, Calif.

$46

$44

4.5%

5.0%

0.2%

263

268

Fiscal year ended Jan. 29. Publicly held specialist in 30 states under the names World Market, Cost Plus World Market, Cost Plus Imports and World Market Stores. Also sells online. The stores, averaging 15,700 square feet of selling space, have products imported from more than 50 countries. Returned to profitability last year for the first time since fiscal 2005. Home furnishings accounted for 60% of sales last year, up from 59% in 2009. Total 2010 sales were $916.6 million, up 5.7% from 2009. Comp store sales increased 7.2% compared to a decrease of 7.1% in 2009. In 2010, opened two new stores in the existing markets of San Antonio, Texas, and Chicago and closed seven. The company is currently testing consumable products in three Bed Bath & Beyond stores. Earlier this year, closed four underperforming stores.

Fred’s

Memphis, Tenn.

$46

0.0%

2.5%

0.2%

677

669

Fiscal year ended Jan. 29. Operated 677 discount general merchandise stores in 15 states at years end, including 24 franchised units. Stores average 14,319 square feet of selling space. About 46% of the stores have full service pharmacies. Apparel and linens accounted for 7.6% of total sales in 2010, down from 7.9% in 2009. Total 2010 sales were $1.84 billion, up 3% from $1.79 billion in 2009. In 2010, introduced and began the roll-out of its Core 5 Program highlighting key categories, including Home. More than 200 stores were remodeled and refurbished last year, implementing the new program. Plans another 200 remodels and upgrades this year. Also plans to open 20 to 25 stores and close 10 stores in 2011.

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7/13/2011 4:31:57 PM

July 18, 2011

Home Textiles Today

Top 50

> hometextilestoday.com

Specialty Retailers Gain Share in 2010 Sales NEW YORK — In terms of year-over-year sales gains, 2010 was a good year for home textiles specialty chains – the economy notwithstanding — a decent year for dollar stores, a so-so year for discounters and a challenging time for department stores. Every one of the Top 5 specialty retailers in HTT’s Top 50 Retailing Giants report increased its home textiles market share in 2010. Bed Bath & Beyond and Williams-Sonoma racked up double-digit gains of 10.8% and 15.1%, respectively. But Anna’s Linens and Ikea also racked up solid increases at 8.0% and 5.9%, respectively. Luxury Linens recorded a 1.7% increase. TORE REAKOUT Y YPE By contrast, only one of the Top 5 department stores PERCENTAGE OF TOP 50 SALES BY DISTRIBUTION CHANNEL in the Top 50 boosted its home textiles market share: Kohl’s, up 5.7%. The others — JCPenney, Macy’s, Specialty Stores gained 1% of share from 2009, Bloomingdale’s and The Bon-Ton Stores — saw share while Department Stores lost 1%. decline by single digits during a difficult year. Other* While the Top 5 discounters largely gained, leaders Walmart and Target did so modestly — up 0.1% and Warehouse Clubs Dollar Stores 2% 3.7%, respectively. Ross Stores showed the most robust 2% 3% Home growth, up 11.6%, while Kmart was the only share loser, improvement Direct-todown 0.5%. Centers consumer The three leading dollar stores turned in solid volume 1% 4% growth in home textiles: Family Dollar, up 4.9%; Dollar General, up 5.0%; and Dollar Tree, up 5.2%. Cornerstone Brands led all others in percentage of Department sales growth, up 18.2%. The division of HSNi — which Stores Discount Stores includes Garnet Hill, Ballard Designs and Frontgate, & Supercenters 21% among other direct-to-consumer nameplates — didn’t 41% even rank among last year’s Top 10 year-over-year gainers by this measure. Specialty Stores As was the case in last year’s ranking, Bed Bath & 26% Beyond was the leader as measured by net sales growth, expanding its volume by $345 million. That was a sharp improvement from its net sales growth in home textiles *Other includes Sears, Army & of $98 million in 2009. Air Force Exchange Service and Target also jumped onto the ranking of net sales gainAshley Furniture HomeStores ers by adding $90 million in home textiles volume. As 2010 Top 50 Total: $23.02 Billion did Williams-Sonoma jumped with its additional $70 million in home textiles volume. Neither ranked among 2009 Top 50 Total: $22.28 Billion the Top 10 in this segment last year. Top 50 overall % change over 2009: 3.3% Dollar General added the most stores last year — Source: Home Textiles Today market research 544 — followed by Dollar Tree, which added 209 units.

2010 S

B T

ABOUT THE CHARTS All home textiles sales information, except for publicly-held companies that break out line-of-business sales for home textiles, are Home Textiles Today’s market research estimates. All data is for calendar year ending Dec. 31, fiscal-year end or trailing 12 months closest to that date. Store type: DTC: Direct-to-consumer DP: Department store DC: Discount department store DS: Dollar store FS: Furniture store PX: Military exchange SC: Supercenter SP: Specialty store Methodology The accompanying listings of Home Textiles Today’s fastest growing retailers are derived from the exclusive Top 50 Retailing Giants rankings (see page 16). The rankings cross all formats of home textiles retailing—including discount department stores; dollar stores; specialty stores; department stores; national chains, such as Sears; nonstore retailers, such as catalogs and Internet retailers; warehouse clubs; military exchanges; home improvement centers; and supercenters, which sell both food and general merchandise in their merchandise mix. (For the Top

HTT

TOP 5 HOME TEXTILES DISCOUNTERS TOP 50 RANK

HOME TEXTILES SALES (IN MILLIONS) 2010 2009

COMPANY

PERCENT CHANGE

TOP 5 HOME TEXTILES DEPARTMENT STORES

NUMBER OF STORES 2010 2009

TOP 50 RANK

COMPANY

HOME TEXTILES SALES (IN MILLIONS) 2010 2009

PERCENT CHANGE

NUMBER OF STORES 2010 2009

Wal-Mart 1

$3,575

$3,570

0.1%

3,804

3,755

JCPenney

$2,275

$2,380

-4.4%

1,106

1,108

Target

$2,550

$2,460

3.7%

1,750

1,740

Kohl’s

$1,275

$1,206

5.7%

1,089

1,058

Kmart 1

$841

$845

-0.5%

1,307

1,327

Macy’s

$820

$830

-1.2%

805

810

T.J. Maxx/Marshalls

$690

$657

5.0%

1,753

1,703

Bloomingdale’s

$135

$138

-2.2%

Ross Stores

$480

$430

11.6%

1,055

1,005

The Bon-Ton Stores

$125

$126

-0.8%

275

278

1. Includes sales from supercenters Source: Home Textiles Today market research

Source: Home Textiles Today market research

TOP 5 HOME TEXTILES SPECIALTY RETAILERS

TOP 3 HOME TEXTILES DOLLAR STORES

TOP 50 RANK

COMPANY

Bed Bath & Beyond

HOME TEXTILES SALES (IN MILLIONS) 2010 2009

PERCENT CHANGE

NUMBER OF STORES 2010 2009

TOP 50 RANK

COMPANY

HOME TEXTILES SALES (IN MILLIONS) 2010 2009

PERCENT CHANGE

NUMBER OF STORES 2010 2009

$3,535

$3,190

10.8%

1,071

1,039

Family Dollar

$453

$432

4.9%

6,888

6,689

Williams-Sonoma

$535

$465

15.1%

576

593

Dollar General

$126

$120

5.0%

9,372

8,828

Ikea

$415

$392

5.9%

Dollar Tree

$61

$58

5.2%

4,015

3,806

Anna’s Linens

$378

$350

8.0%

278

265

Luxury Linens

$305

$300

1.7%

443

425

Source: Home Textiles Today market research

ht110702_026_028 26

Source: Home Textiles Today market research

7/13/2011 4:41:47 PM

Home Textiles Todayâ&#x20AC;&#x2122;s

Global Home Show

September 18-22 A Must-See Destination Fall NY Home Fashions Market Week 295 5th Avenue and 7 West 34th Street Exhibitor registration begins May 16. Join an exciting array of companies from around the world and across the United States in this global presentation of home fashion products from existing suppliers as well as new companies looking to enter the U.S. marketplace.

For complete information, contact: Joe Carena, Show Manager, jvcarena@gmail.com (203) 329-9553

For complete exhibitor information, contact: Warren Shoulberg, Publisher, Home Textiles Today wshoulberg@hometextilestoday.com (646) 805-0226

HOTEL ACCOMMODATIONS: For lowest rates go to NYCHotelDiscounts.com/MarketWeek or call us at 1-800-521-8765.

HTT_GIHC Fall 2011 tab.indd 1

6/14/11 8:22:40 AM

July 18, 2011

Home Textiles Today

Top 50

> hometextilestoday.com

TOP 10 HOME TEXTILES RETAILERS

BY % SALES GROWTH

BY NET SALES GROWTH HOME TEXTILES SALES* 2010 2009

PERCENT CHANGE

NET CHANGE*

$132

18.2%

$24

$535

$465

15.1%

$70

Ross Stores (10) Pleasanton, Calif.

$480

$430

11.6%

$50

Crate & Barrel (29) Northbrook, Ill.

$138

$124

11.3%

$14

Bed Bath & Beyond (2) Union, N.J. $3,535

$3,190

10.8%

$345

$64

9.4%

RANK

TYPE

COMPANY (TOP 50 RANK)/CITY

DTC

Cornerstone Brands (26) Waltham, Mass. $156 Williams-Sonoma (9) San Francisco

SP/DTC

DTC

RANK

Ashley Furniture HomeStores (41) Arcadia, Wis. $70

Big Lots (12) Columbus, Ohio

$424

$388

9.3%

$36

Anna’s Linens (14) Costa Mesa, Calif.

$378

$350

8.0%

$28

BrylaneHome (30) New York

$136

$128

6.3%

HomeGoods (17) Framingham, Mass.

$278

$262

6.1%

$16

* In millions of dollars

Source: Home Textiles Today market research

HOME TEXTILES SALES* 2010 2009

Bed Bath & Beyond (2) Union, N.J. $3,535

$3,190

10.8%

$345

Target (3) Minneapolis

$2,550

$2,460

3.7%

$90

$535

$465

15.1%

$70

Kohl’s (5) Menomonee Falls, Wis. $1,275

$1,206

5.7%

$69

DC/SC

SP/DTC

DTC

Williams-Sonoma (9) San Francisco

Ross Stores (10) Pleasanton, Calif.

$480

$430

11.6%

$50

Big Lots (12) Columbus, Ohio

$424

$388

9.3%

$36

T.J. Maxx/Marshalls (8) Framingham, Mass.

$690

$657

5.0%

$33

Anna’s Linens (14) Costa Mesa, Calif.

$378

$350

8.0%

$28

Cornerstone Brands (26) Waltham, Mass. $156

$132

18.2%

$24

Ikea (13) Conshohocken, Pa.

$392

5.9%

$23

$415

* In millions of dollars

Source: Home Textiles Today market research

TOP 10 HOME TEXTILES RETAILERS

BY % UNIT GROWTH

BY NET UNIT GROWTH NUMBER OF STORES 2010 2009

PERCENT CHANGE

NET CHG. (UNITS)

TYPE

COMPANY (TOP 50 RANK)/CITY

DTC

Hanover Direct (25) Weehawken, N.J.

33.3%

QVC (23) West Chester, Pa.

14.3%

Bloomingdale’s (31) New York

12.5%

Garden Ridge (46) Houston

11.6%

Army & Air Force Exchange Service (39) Dallas 198 183

8.2%

Hobby Lobby Stores (43) Oklahoma City

DTC

6 467

432

8.1%

Dollar General (33) Goodlettsville, Tenn.

9,372

8,828

6.2%

544

Dollar Tree (44) Chesapeake, Va.

4,015

3,806

5.5%

209

401

5.2%

1,005

5.0%

Ashley Furniture HomeStores (41) Arcadia, Wis. 422 Ross Stores (10) Pleasanton, Calif.

10 1,055

Source: Home Textiles Today market research

ht110702_026_028 28

RANK

NET CHANGE*

COMPANY (TOP 50 RANK)/CITY

TOP 10 HOME TEXTILES RETAILERS RANK

PERCENT CHANGE

TYPE

NUMBER OF STORES 2010 2009

PERCENT CHANGE

NET CHG. (UNITS)

TYPE

COMPANY (TOP 50 RANK)/CITY

Dollar General (33) Goodlettsville, Tenn.

9,372

8,828

6.2%

544

Dollar Tree (44) Chesapeake, Va.

4,015

3,806

5.5%

209

Family Dollar (11) Matthews, N.C.

6,888

6,689

3.0%

199

Ross Stores (10) Pleasanton, Calif.

1,055

1,005

5.0%

T.J. Maxx/Marshalls (8) Framingham, Mass. 1,753

1,703

2.9%

Wal-Mart (1) Bentonville, Ark.

3,804

3,755

1.3%

Big Lots (12) Columbus, Ohio

1,398

1,361

2.7%

467

432

8.1%

Bed Bath & Beyond (2) Union, N.J. 1,071

1,039

3.1%

Kohl’s (5) Menomonee Falls, Wis.

1,058

2.9%

DC/SC

Hobby Lobby Stores (43) Oklahoma City

1,089

Source: Home Textiles Today market research

7/13/2011 4:53:17 PM

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Home Textiles Today

July 18, 2011

> hometextilestoday.com

PEOPLETodaY Safavieh Names Vlahopoulos Senior Sales Exec the country. John Vlahopoulos, a longtime Most recently, Vlahopouplayer on the custom and high- los served as a sales manager for end side of the soft floor cover- The Abadjian Collection for 12 ing business, is joining the sales years. force at upscale area rug house “John’s experience with Berdj Safavieh. Abadjian, a legend in Vlahopoulos is being the field of antique named senior sales execand decorative orienutive, a move Safavieh tal rugs, is an asset to said comes as part of the our company,” said company’s restructurSafavieh principal ing and planned expanArash Yaraghi. “John sion of its sales force to has demonstrated sucJOHN cess at establishing more aggressively target VLAHOPOULOS independent rug retailthe vision and strateSafavieh ers and trade showrooms gies necessary to grow both wholesale and in major markets across P O R T W A S H I N G T O N , N .Y —

trade accounts, and he is also quite knowledgeable in developing new rug design concepts for clients.” Yaraghi added that Vlahopoulos’ strong relationships with American and international customers of high-end rugs will be an asset in selling Safavieh Couture and the new Ralph Lauren collections. “I am excited about the opportunity to develop and expand Safavieh’s brick and mortar account base, and also look forward to serving the trade community,” said Vlahopoulos. HTT

Contino Exits Midwest-CBK C ANNON FALLS, MINN. — Fred-

eric Contino, president of home decor vendor MidwestCBK, is departing the company after nearly six years at its helm. MVP Group International president Troy Propes will assume leadership of Midwest-CBK. Propes led the MVP Group’s purchase of Midwest-

CBK in May. “We are grateful to Rick for his outstanding leadership and steady guidance of MidwestCBK through one of the most difficult economic periods our country and industry have experienced, as well as the merger with CBK and the recent sale of the company to MVP Group

International,” said Propes. “I treasure and appreciate the Midwest-CBK team’s hard work and achievements during my tenure, as well as customers’ ongoing support and business,” said Contino. “I look forward to watching the company succeed in the years to come.” HTT

HTT Launches Specialty Edition E-newsletter N E W YO R K — Home Textiles Today

recently launched its Specialty Edition enewsletter, which was created just for independent specialty retailers. Specialty Edition will contain news and information specifically focused for independent stores that sell bed, bath and home textiles. There’s nothing else like it in the marketplace. Specialty Edition launched on July 11 and will appear every two weeks. Visit hometextilestoday.com to subscribe. For advertising opportunities and editorial questions, contact Warren Shoulberg at wshoulberg@hometextilestoday.com. HTT

htt110702_030 30

Americhem Taps Staten as New Account Manager for Fibers Business Unit C U YA H O G A F A L L S , O H I O —

Americhem Inc. has named Marty Staten as its new account manager for the company’s fibers business unit. In his new role, Staten is responsible for account management and development of strategic plans to support overall customer growth and development opportunities for Americhem, which is a global provider of custom color and additive solutions for synthetic fiber and polymeric products. In addition, he will focus on research and delivering marketable products and solutions through the development and management of a service plan. Staten brings more than a

decade of career experience in fiber and masterbatch production. He has served as plant manager at Air Jet, LLC, and he also started his own air jet texturizing company called Jet Tex. He later sold that company to Color and Additive Technology (CAT), where he in turn served as a production manager. In 2005, CAT was purchased by Americhem, leading Staten to continue in his role as production manager. “We are excited to welcome Marty to this new role at Americhem,” said Mark Downey, sales manager. “His experience and expertise will continue to add value as we strive to exceed our customers’ expectations in terms of quality and services.” HTT

Nourison Exec Hay, 55 MARIETTA, GA. — Stewart Alex-

The White House, Buckingander Hay, founder and presi- ham Palace, and many others. dent of Glen Eden Wool CarHay joined Nourison in Febpets and also more recently a ruary 2010 as vice president of member of Nourison’s execu- the company’s tufted division. tive team, passed away July 7. He was based at its Calhoun, He was 55. Ga. offices. Hay was born in Christ“Stewart had a wealth of church, New Zeaknowledge about wool carpets and was responland, and graduated sible for working closely from Lincoln College with our factory in in Canterbury, NZ. Yangxin, China” said He worked in SouthAlex Peykar, a princil a n d f a r mi n g a n d pal at Nourison. “In the the diamond mines time I have known him, in Australia, played S TEWART H AY I have always found him rugby for Burnside to be a very gentle per(NZ), and worked for son and a pleasure to Christchurch Carpet work with. His passing is a big Yarns, where he began a career loss to us as well as to his many in the wool industry. In 1987, he left Christchurch to pursue friends and colleagues in the industry.” business interests in the U.S. Hay is survived by his wife, He soon founded Glen Eden Wool Carpets here, building an Lexis Kaye-Hay, his two sons, internationally respected brand Alast air and Cameron, and of high-end carpets. The com- his two daughters, Fiona and pany’s client roster included Machaelie. HTT

7/14/2011 5:51:11 PM

THEY’RE LOOKING FOR YOU

Capture their attention by advertising in

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s d e ﬁ i s s cla Lines Offered (Reps) Help Wanted Retail Recruitment Real Estate Showroom Space

For Sale/Lease Factoring Services Announcements Legal Notices Parts

Home Textiles Today

> hometextilestoday.com

July 18, 2011

BUSINESS TodaY Tuesday Morning Projects Loss for Fourth Quarter DALLAS— Declines in top-line and same-store sales prompted Tuesday Morning to forecast a loss for the fourth quarter. The 861-store retailer’s fourth quarter loss per share for the period ended June 30 is expected to range fro 3 cents to 5 cents compared to earnings per share in the

year-ago period of 3 cents. For the fiscal year, earnings per share are expected to be 21 to 23 cents compared to EPS of 25 cents in the previous fiscal year. Sales fell 3% to $194.8 million during quarter, with comps off 4.5%. Fiscal year sales

slipped 0.8% to $821.2 million. Comps declined 1.2%. “We had a strong increase in ticket early in the quarter; however, June was a particularly challenging month with a decline in both ticket and traffic,” said Kathleen Mason, president and ceo. HTT

Retail Container Traffic Flat WASHINGTON — Although the

summer import cargo volume at major U.S. ports is holding steady with last year, traffic is expected to climb in the fall, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates. “With the economy facing continuing challenges, retailers are managing their inventory levels carefully,” said Jonathan Gold, NRF vp for supply chain and Customs policy. “But the increases in import volume

expected this fall are a clear sign that retailers are confident consumer demand will be there in the fourth quarter.” U.S. ports followed by Global Port Tracker handled 1.28 million Twenty-foot Equivalent Units in May, the latest month for which numbers are available. That was up 6% from April and 1% from May 2010. It was the 18th month in a row to show a year-over-year improvement after December 2009 broke a 28-month streak of yearover-year declines. One TEU is one 20-foot cargo container or

its equivalent. The first half of 2011 is estimated at 7.2 million TEU, up 5% from the first half of 2010. Global Port Tracker is maintaining its forecast of 2011 growth of 6.2%, or 15.7 million TEU. “The low level of inventoriesto-sales ratios suggest that import container flows will continue at their suppressed levels for the summer” Hackett Associates founder Ben Hackett said. “On the bright side, there will be no imminent boom or bust in volumes as we experienced in 2007 and 2010.” HTT

Same-store sales

July Comps off to a Good Start NEW YORK — With an assist from the Fourth of

on clearing seasonal inventories. July holiday weekend, retailers kicked off the “Sales performance is typically driven by discountmonth ahead of plan, according to the John- ing, which can vary sharply from week-to-week depending on individual store promotions and son Redbook. Same-store sales in the discount segment jumped the availability of goods on sale,” she said. HTT 6.1% while the department store channel rang up a 4.2% Johnson Redbook Index First week of July, year-over-year % change increase. With the holiday falling one day later than last year WEEK ENDED 7/9 7/16 7/23 7/30 MONTH TARGET and falling over a weekend, the Department stores* 4.2 4.2 3.0 sales impact stretched into two Discounters 6.1 6.1 5.1 weekly reporting periods. Redbook Index 5.4 5.4 4.4 Redbook analyst Catlin Levis *Including chain stores and traditional department stores Source: Johnson Redbook Index noted that the focus in July is

htt110702_032_033 32

BigResearch: Consumer Confidence in July Hits a Low COLUMBUS, OHIO — Still not secure about the country’s economic state, many consumers said they are not expecting to purchase a lot on gifts this coming holiday and have already cut back their spending on home décor and home furnishings items. In its latest Consumer Intentions & Actions Survey (CIA), which was conducted July 1 to 6, consumer research firm BigResearch found that consumer confidence has dropped more than a point from June’s 27.8%, “with 26.5% now very confident/confident in chances for a strong economy — the lowest reading in more than two years,” when in April 2009 that rate was 26.0%. “Waning confidence, high unemployment, war overseas, rising commodities/gas prices, a dull housing market, et al, appear to be contributing to fading optimism for an economic rebound,” BigResearch added. B i g R e s e a r c h ’s C I A i s a monthly survey that monitors more than 8,000 consumers to provide insights and identify opportunities in a fragmented and transitory marketplace. In July, fewer than one in three — or 27.8% — said they believe the economy will bounce back to its pre-recession heyday, representing a 38% drop from the nearly half (44.6%) who felt the same way back in July 2009. More than a third (36.4%) said they doubt the resilience of the economy, rising 40% in two years’ time, while an additional 35.8% just aren’t sure about our economic future. Without hope for an economic rebound, BigResearch warned consumer spending will likely not bounce back this summer — nor during the holidays.

Practicality in purchasing has increased, with the near-majority of consumers (49.9%) contending they strive for pragmatic purchases when in the store. That rate is up more than a point from the previous month (48.5%) and nearly as much from a year ago (49.1%). More than half — 58.5% — said they stick to the necessities when shopping, versus 30 days ago when 55.2% said the same. In July 2010, that rate was 58.0% . “Sinking confidence and pragmatic spending inclinations are likely to blame for a depressed 90-day outlook for July,” continued BigResearch, based on the findings from its recent Diffusion Index. It showed that all categories have declined from June, while most face downward from one year ago, “which might not bode well for the back-to-school selling season.” Count home décor, home furniture, lawn & garden, and home improvement among the categories that were down. Farther on the horizon, the holiday outlook is also looking to potentially be somewhat bleak. BigResearch said that in its “special sneak preview,” it found one-third of consumers (32.4%) are already planning to spend less on gifts than they did last year (about the same as last year, 32.8%). One in four (26.5%) is budgeting the same amount (versus 28.3% in July 10), while just 4.1% intend to spend more, on par with 3.8% a year ago. To accomplish this, three in five (62.5%) said they plan to spend less on everyone this year — 43.5% will be scouting for gifts on sale, while a little more than a third (35.6%) will comparison shop for the best prices. HTT

7/13/2011 4:44:25 PM

News

> hometextilestoday.com

Atlanta Rug Round-up ATLANTA FROM PAGE 1

Evans explained that “not all retailers get braids, so we’re going out and finding the consumers and taking the initiative to talk to them directly.” He added: “Our future is about non-store retailing and concentrating on the consumer, directly.” The effort is already paying off, and so far some of the results are surprising, Scarlata noted. “We are finding that natural solids, the simple classics, are what many consumers want from us.” He said cmi offers an undyed natural wool braided collection that comes in “the various shades of sheep,” he half-joked. “No

blues or greens here.” But most importantly about this collection to consumers, he continued, “it’s made in the U.S.A.” That said, Evans noted that consumers are increasingly demanding domestically made rugs, which is what cmi has offered strictly over its 30-plus year history. “From that perspective, we can make one rug at a time, and then drop-ship it right to the consumer’s front door,” Evans said. • Capel Rugs, based in Troy, N.C., has seen its signature braided rugs increase its dominance among the company’s total soft floor covering offerings in terms of percentage of sales over the past two years. As the trend escalates, the four-generation, family-owned company spotlighted several new

braided styles at market. To the traditional braid category, there are two new additions: Home Sweet Home, which features a more updated bright palette, and Countryside, a more traditional offering of spice colors. Chalet is another new collection. The French Laundry-inspired grouping comes in three two-toned colorways — gris, bleu, and rouge — each of which is paired with an off-white. Copper Ridge features a Capel-exclusive construction, noted vp of sales Allen Robertson, that pairs wool chenille with knitted polypropylene. To the existing Hampton collection of braids, Capel has added the new gray and red color options in solid and stripe styles. In line with the Americana folk feel of briaded rugs, Capel is seizing the opportunity to stress

Home Textiles Today

July 18, 2011

that these products are U.S.A.made. “We’re screaming ‘Made in America’,” Robertson said, “as loudly, and as often, as we can.” • By yearend, Karastan Rugs’ total inventory will consist solely of U.S.A.-made products. Steve Roan, vp, told HTT that the company will be a “100% domestic manufacturer” by the end of December. “We’ve made a conscious effort.” All of the company’s products tout a label that reads “Still Made in the U.S.A.” “We’re getting a lot of play on that,” he added. Roan explained that the company has “figured out how to make the looks we needed here” — which this year has allowed the company to increase its prices by only 10% as of this fall.

“We’ve made a significant investment in our equipment and our people,” Roan continued. The price increases will take tickets to$499 for nylon rugs; $699 for the new wool-and-nylon blends; $899 for the new 100% New Zealand wool Vanderweil collections; and $1,199 for the company’s spool Axminster offerings. • Safavieh of Port Washington, N.Y., came to Atlanta rug market with a preview of its upcoming Indian Sojourn collection with David Easton, one of the company’s designer license partners for the Safavieh Couture high-end line of designer-made area rugs. The initial offering spans ikats and soumaks in saturated palettes on a wool construction. The full collection is set to launch later this year. SEE ATLANTA PAGE 34

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htt110702_001_034 33

7/15/2011 3:32:47 PM

Home Textiles Today

Atlanta Rug Round-up ATLANTA FROM PAGE 33

• Shaw Living showed several new collections. In the spotlight was its Bob Timberlake collection of licensed designs. Rather than direct interpretations, this collection focuses on aspects of Timberlake’s work — some of them transitional and others more contemporary in pattern and color. All are machine woven in nylon, making them completely recyclable. Designs include: Salem Glass, a stained glass-inspired pattern in a rich palette; Quilter’s Art, an oversized encircled star pattern taken from a handmade blanket; Garden Vine, a transitional interpretation in modern earth hues like ocean, ivory, cranberry and light green; as well as several others. “We took elements from his paintings,” explained Kim Barta, brand manager, in describing how Shaw developed the rug collection from the artist’s work. “We worked very closely with him to create these rugs.” • 828 International Trading Co. is hoping to build on the response to its Accents cotton collection of rugs by offering a more affordable alternative in polyester that it calls Siena. The new Siena assortment employs the same types of transitional and even some novelty-tilted looks as its higherticket counterpart, but at a fraction of the retail cost. John Shepherd, president and ceo, told HTT that while raw material prices have started to decline, cotton remains high. Because the hand-hooked cotton Accents collection “is one of our best-selling lines, and our best-selling handmade collection,” Shepherd said, “we’ve added Siena, which by being a polyester hand-hooked collection, can retail for $199.”

July 18, 2011

By comparison, Accents rugs are set to retail for $359 for a 5-by-8. “The cotton rugs are brighter,” he admitted. “But the polyester rugs are all nice, and really a good product,” he continued. “So far, the customers who have come in [to our showroom] have liked it. We’ve already sold quite a few [Accents] rugs.” • Central Oriental, sister company to Natco and based in West Warwick, R.I., just ramped up its capacity with the purchase of a new loom — the company’s eighth. Last summer the company bought its seventh loom. “Our factories are very busy, and we’re doing very well,” Jim Thompson, vp of sales, told HTT. “We continue to expand our U.S.-made offerings, while sprinkling in some imports that we can’t do oursleves,” such as hand-carved and some shag styles from Turkey and elsewhere overseas. CentralOriental brought several new and expanded collections to market. Among them is the Fusion collection, which employs a chenille-andpolypropylene blended construction that ismade domestcially. It is set to retail for $149 for a 5-by-8. Also new is the Stone Creek collection, which is made in a one-millionpoint construction with drop stitching. These rugs are priced to sell for $299. • Calhoun, Ga.-based Jaipur Rugs debuted its new Raymond Waites collection for the first time here, following its original launch at High Point market in April. Sectioned into three groups, the designer licensed collection comes in three constructions and style stories. At the top of the echelon is the collection’s Uptown grouping, which comprises hand-knotted high-end constructions featuring updated traditional looks in unexpectedly welcome color palettes and combinations; Midtown, which at the mid range spans tufted varieties; and Downtown, a grouping of Tibetan weave contemporarily-styled rugs tar-

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geting a younger customer. • Momeni Inc., said it is giving shoppers a chance to walk away from “boring browns” and tired transitional looks that have long been prevalent in the marketplace with its new and affordable collection of traditional-inspired rugs, Vintage. The company drew inspiration from Old World prayer rugs and the one-of-akind patchwork styles made by stitching together pieces of old rugs and came up with its own version that can retail for $599 versus the $10,000 originals. Marlys Giordano, director of marketing and product development, explained to HTT that she has been developing Vintage for the past nine months. “For so long, people have been buying neutrals and transitionals because they are safe in this kind of economy and they can sell for $299,” she said. “But now people are getting bored of all the browns and tans. People want to come home and be happy, and I think these rugs help do that.” But because shoppers continue to be price conscious, Giordano needed to come up with a viable ticket. Her first try at Vintage resulted in $799 rugs. “The economy is still not ready for that,” she said. “So we redeveloped it and came up with a $599.” Made of 100% New Zealand wool, Vintage collection rugs and made on an eight-color loom in Egypt. These rugs feature the same color effect of their more costly overdyed Turkish chobi counterparts, and compensate in the stitching detailing and antique look with special techniques that Momeni employed in creating its new rugs — including hand-sheering, color variety, and finishing,” Giordano noted. Of the 12 designs currently in Vintage, two are ikats and the others include solids and patchworks. Come January, Momeni is adding about 10 new designs. HTT

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Correction: The photo gallery of Atlanta Rug Show introductions on page 18 of HTT’s July 11 issue misidentified three images. They are correctly featured below. SUBSCRIPTIONS: U.S.A. (866) 456-0405 All other countries: (515) 247-2984 HTTcustserv@cdsfulfillment.com FAX SUBSCRIPTIONS: 1-866-310-7181

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828 International Trading Co.’s Sienna collection of floral rugs is blooming with several new designs that feature flowers set on twotoned backgrounds for a spacedyed look on a 100% polyester hand-hooked construction.

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Kalaty Rugs’ new Echo collection of modern geometric rugs comprises tone-on-tone patterns on a handcrafted and hand-carved 100% wool construction.

Karastan Rugs takes wisteria vines in shades of plum and camel and lets them meander across a taupe field in this new addition – Forest Hills Taupe – to its Wilton-woven, USA-made Carmel collection of nylon rugs.

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