Home Textiles Today March 13th Issue by Sandow Media

Sunday, March 13, 2011

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

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| Vol. 32, No 8 | $8.00

Here Comes More... Of Less © ED FISHER/THE NEW YORKER COLLECTION/WWW.CARTOONBANK.COM

As raw material prices continue to experience enormous pricing pressure, the new products at home textiles market this week in New York may cost a whole lot more… for a whole lot less. A special Home Textiles Today News Analysis on Page xx.

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Sunday, March 13, 2011

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Royale Linens Debuts Collection by Vicki Payne KEARNY, N.J. — Royale Linens will debut the For Your Home by Vicki Payne collection, featuring the inspiration of the designer and host and driving force of the nationally syndicated TV show “For Your Home.” The launch will take place during the New York Home Fashions Market in March and will be shown in Royale’s showroom at 7 W. 34th St. Frank Snow, Royale’s vp of merchandising, described Payne as “a cross between Bob Vila with the nuts and bolts and also a deVicki Payne signer. She’s got a lot to bring to the table on that.” For the past 15 years, her “For Your Home” program has been PBS’s leading home and garden lifestyle show. “Developing a design concept that is easy to understand and timeless,” said Payne, the author of nine books. “enhances the value and functionality of each room.” SEE ROYALE PAGE 104

Loftex Targets Social Networkers NEW YORK — Loftex USA is taking a cue from today’s inter-connected millions with a new Social Network collection of beach towels for spring/summer 2012. Two key characters — Texter Dude and Tweetie Sweetie — appear with their electronics in scenes set in classic beaches around the world. Beach towel constructions include print and woven, with designs t argeting boys, girls, women and men. The collection of 45 designs ranges from imagery that engages Boomers, Gen X and Gen Y, according to James Booth, Loftex’s vp of brand SEE SOCIAL PAGE 104

Texter Dude and Tweetie Sweetie are debuting on designs from Loftex.

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| Vol. 32, No. 8 | $8.00

hometextilestoday.com

Here Comes More … of Less “You get what you pay for.” — Old commonplace adage

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“You’ll pay for what you get.” — New textiles adage HTT STAFF REPORT NEW YORK — As the home textiles industry gathers this week in New York for the spring edition of market, it won’t be new colors, constructions or collections that will be the prime topic of conversation.

News Analysis It will be all about paying more for less … and learning to live with it. Remember the old saying about location, location, location? This week it’s price, price and price. That pricing pressure is top of mind at market comes after a virtually unprecedented period in which prices only

went in one direction: down. At the same time, product quality was also going down, but as long as they were in tandem nobody seemed to notice much. But this is different: Product quality continues to deteriorate, but now the cost of buying that product is on the rise. And the big question this week is how far … and how much? The reasons behind all of this are well-known. Cotton has nearly tripled in price

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over this time a year ago and as the mainstay of sheets and towels, it is having a huge impact on costs. Polyester, the other main component of home textiles products, is also escalating as oil prices spike following the revolutions and turmoil in the Middle East. The laws of supply and demand also are coming into play. An ever-more-hungry middle class in China is buying consumer products, like

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SEE PRICING PAGE 104

WestPoint Sales Jumped 16.3% in 2010 N EW YORK — WestPoint Home generated solid top line growth during the recent year, although its margin narrowed. Sales for the fiscal year ended Dec. 31 were $429 million, up 16.3% from 2009. Parent company Icahn Enterprises reported last week that margin for the year fell 6.5% to $29 million. Loss from continuing operations widened slightly to $42 million from $40 million in 2009. Margin was particularly hard hit during the fourth quarter, dropping 44.4% to $5 million, which the company attributed to higher raw material costs, freight and goods shipped out of China. Sales during the quarter jumped 17.1% to $123

million, primarily due to better volumes with existing customers, the company said. Loss from continuing operations broadened to $13 million from $8 million in the year-ago quarter. HTT

Inside This Issue Thread Count TKO ...........................................page 14 Going “Ga Ga” for Textiles .............................page 14 American Textile Company Takes Consumer-centric Approach ..........................page 16 All-Star Retailer Lineup Set for Global Retailing Conference in April .............page 16 Downlite Adds Pillow Facility ........................page 20

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Home Textiles Today

> hometextilestoday.com

March 13, 2011

Spring Market Issue

Bedding Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92

Bath Shop Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94

Kitchen & Tabletop Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96

Area Rugs Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98

Decorative Pillows Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 99

Pillows, Pads, Blankets & Throws Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100

Window Coverings Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

Infant & Juvenile Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102

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cornerstone of the home textile market Best Building. Best Rent. Best Tenants. That’s why industry leaders such as Mohawk, Glenoit, Shaw, Oriental Weavers, Welspun, Home Dynamix, Gertmanian, YMF Carpets, Achim Importing, KAS Rugs, Carpet Enterprises, Natco Products, Town & Country Living and Ruia Home make 295 Fifth their home. Make it yours, and you can enjoy these advantages: • More actual square footage for your rental $. 295 Fifth has the lowest loss factor in the home textile showroom market.* Compare our space measurements and you’ll see how you’re paying much less for actual square footage at 295. • The most Market Week traffic. 295 Fifth is the only building to rent exclusively to the home textiles, tabletop and gift industries for showrooms. And we have more than double the number of showrooms than any other building. • Free freight service and more freight cars running full-time, including weekends prior to each Market Week. • State-of-the-art security and 15 daytime employees—twice the staff of any comparable building to keep the building spotless and well-serviced.

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3/8/2011 2:28:49 PM

Home Textiles Today

March 13, 2011

> hometextilestoday.com

OPINIONTodaY Thread Count TKO

“We are living in an inflationary era where the new ‘fabric of our lives’ looks to be microfiber.”

t was around market time in fall 2000. HTT had a big story: Discount Stores Now Stocking 250-Count Sheets. It was a big, freaking deal. Luxury sheets at Kmart (Martha was the first out of the gate, natch), Target (perish the thought Kmart would out-sophisticate the “upscale discounter”) and, finally, Walmart (the fat kid who always arrived last to the party). It was around market time in spring 2001. HTT had a big story: Sferra Introduces 1,020-Count Sheets. It was a big freaking deal. Consider that EDITOR-IN-CHIEF at the time discounters started putting in 250-count sheets, luxury suppliers were doing a lot of business in 350-count. Sure, they were using much better yarns and much better finishing, but all the customer saw was a number on a label. So, something over 1,000 threads? Wow! It was around spring market 2002. HTT had a big story: 1,000-Count Sheets now Available for a $99 Retail. It was a big freaking deal. At that time, Sferra’s 1,020 sheet was tagged at $500. I called up the sales director for the supplier who had pulled off this feat and asked him how the sheets felt. “Awful!” he said, “Like cardboard. But if a department store wants to do an endcap promotion on a 1,000-count sheet for less than $100, we can do it.” (You want a real laugh? All the afore-mentioned sheets were being sold open stock. Ah, history. It seems so … ancient.) That’s how fast it all changed. And it’s changing again — just as fast. For the foreseeable future, cotton will rarely travel into a product unaccompanied by poly, Tencel, Dacron, Ingeo or another alternative fiber. At some point, I imagine the same bright minds who figured out how to spin yarns out of plant life and plastic bottles will be hard at work trying to do the same thing with nice, cheap dirt. We are living in an inflationary era where the new “fabric of our lives” looks to be microfiber. Ever since the thread-count wars exploded, suppliers and manufacturers have been searching for a path out of the insanity. Sferra ultimately launched a “Lose Count” marketing push to get out the message that thread counts had become meaningless. Mass market suppliers got behind solutions positioning for their products. Now that 220 looks to be the new 600, except to see thread count identifications drop into obscurity on sheet packaging. We are about to come full circle. HTT

Jennifer Marks

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Ga-Ga’d “What Lady Gaga represents is yet another fundamental change in the sheet-and-towel-buying population of this country.“

orget about cotton prices and oil supplies and a billion Chinese people wanting new towels and all the geo-political ramifications and justifications of the worldwide economy and its myriad financial subsets. I have seen the future. And its name is Ga Ga. Not necessarily Lady Gaga. At least I hope not. The last thing we need is a world in which people dress up in cold cuts, are spawned from giant eggs and wear home furnishings accessories on their heads. No thanks, that’s not what I had in mind. But what Lady Gaga represents is yet another fundamental change in the sheet-andtowel-buying population of this country, and if this little industry of ours doesn’t figure out how to deal with that new demographic it will sell even fewer products and make even less money than it does now … and that’s not called a future, it’s called Warren a finale. Just as the Baby Boomers represented a seminal change in the taste Shoulberg levels and purchasing habits of the consumer buying base and a genPUBLISHER/ eration or two later the rules changed again with Generation X, the EDITORIAL DIRECTOR Ga Ga Gang — the group formerly known as Millenniums or Gen Y — is about to do it again. Home textiles purchases skew older than apparel, so much of this new generation is not quite in the stage of their lives when they are making serious investments in their home furnishings. So, the industry still has a little time to get itself set in place for what’s to come. But what is to come is going to be very different than what has come. This is a generation with amazing access to information and pretty much zero tolerance for misinformation. It expects to get the correct take on things because if you don’t give it to them, they will go someplace else. First off, they already have the answers and secondly, they have little if any loyalty to a brand, a store or a business. They will go with whoever gives them what they want. So, they are not going to be fooled with inflated, double-looped thread counts and polyester sold under the guise of microfiber and brand names that have absolutely no bearing to the real world. They are going to want a great price, but the ease of the purchasing process is going to be just as important. That’s what few people understand about Amazon: The prices are great, but they are not always the best out there. It’s the one-click buy that is the real appeal and when Amazon combined that with an annual flat shipping charge, they really pulled away from the competition. It’s taken the rest of the online world two years to catch on to that and they are only now rolling out their own takes on the concept. The GGG (Ga Ga Gang, get with the program here, will you?) is also all about individualization. The Boomers wanted to be different but didn’t mind being the same as every other Boomer. Gen Xers didn’t much care either way. But this new consumer wants something that is theirs and nobody else’s. That is going to represent an enormous challenge to an industry used to cranking out a couple of thousand dozen of the same stuff and having a 6,000-mile pipeline to supply it. How it adapts its product offerings to accommodate customers who want a totally personalized product is going to have all sorts of impacts on product development, sourcing and distribution. How the ubiquitous bed-in-a-bag survives this onslaught remains to be seen. Nothing has been able to kill its place in the market so far, but the Ga Ga’s could be the ones. Finally, there is the design of the product itself. Is this new generation going to want to go to bed in a room decorated like a Victorian bordello? I fear for the very future of dust ruffles. At market this week, we’ll start to see which companies get the Ga Gas and which ones just stumble around muttering “ga ga” under their breath. HTT

3/9/2011 5:20:24 PM

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Behind the Scenes of a Talent Search Approaching the ‘Happy, Well-Paid and Not-Looking’ Candidate

N OUR R A PIDLY SHIF TING R ETA IL world, the demand for experienced, highly successful executives has never been greater. But the search for talent remains a significant challenge for companies that are looking for the best candidate to fit their specs, especially since that candidate is often happy, well-paid and not looking. So, the big question always surfaces: What is the best way to engage people who are not necessarily looking for a new opportunity? Approaching this pool of highly attractive candidates is a different kind of dance. Instead of calling people and immediately asking if they are interested in a particular opportunity, we will say, “Are you interested in seeing if you are interested?” The goal is to capture attention, to explain the exciting nature of the role and how it’s going to impact the whole company, and get them, as the dialogue progresses, to seriously consider the opportunity. You want to give candidates the room to think things through without feeling like they are being pressured. Often what’s most important to someone successfully embedded in a company — the person we refer to as “happy, well-paid and not looking” — is whether the new opportunity is going to be compelGene ling enough to get him or her to leave a good current position and Manheim company where they are successful and secure. We counsel our clients not to move too fast when they first meet GUEST COLUMNIST someone, and to be cognizant of the fact that the candidates in the early going are exploring the opportunity, so it’s really a two-way dialogue. For example, in a first meeting it is not a good idea to start drilling a candidate about his or her resume and desire to join the company, when the candidate may not have made that decision yet. We also tell clients to not be insulted if after the first meeting the candidate doesn’t seem to be chomping at the bit for the position. We will explain that this is more like a “first date.” The person has a job, a family, a home a thousand miles away. This is a big step. So don’t extinguish the possibility that this could be right simply because he/she is not yet as excited as you would like. In addition, there is a new atmosphere in these post-recession times. Prospective candidates used to get more excited when they heard about a new opportunity: “I’ll sell my house quickly, my spouse will find a new job” was not an overly optimistic reaction. Now they hesitate more. They are valuing the job they have more. They worry about the “last-in, first-out” phenomenon — that they could move to a great job, but suddenly there could be a scaling back of the work force even at the senior levels, with the new person at greater risk. Plus they have more concerns about finding employment in the new city for a trailing spouse. The housing market also has definitely thrown a wrench into the process. People immediately question whether they can relocate if they have a house to sell. The challenges include how long it will take to sell and whether they’ll take a financial hit, which they can’t afford. All of this means that our interaction with candidates has to be different today. We have to understand that the issues I mentioned — last-in, first-out concerns; housing; trailing spouse — are creating more anxiety than they did five years ago. This makes the more nuanced approach all the more relevant when contacting potential candidates. What we’re asking them to consider is more of a big event and potentially traumatic than it would have been pre-recession. We try to be more sensitive to the candidate’s situation, to respect their concern. And we explain that we believe if they investigate the opportunity, they will find it very compelling. Once a candidate is enthusiastic about pursuing the position, the issues and challenges are all open for discussion and can be successfully addressed if both parties want it to work. HTT

Editor’s Note: This is the first in a series of occassional guest columns. Gene Manheim is a managing director at Herbert Mines Associates, a leading executive search firm specializing in C-suite, senior-level and corporate board placement for retail, fashion, e-commerce, hospitality and consumer product companies. The firm also conducts assignments for numerous private-equity and venture capital-backed companies. The firm’s clients include Polo Ralph Lauren, Macy’s, Berkshire Blanket and Pier 1 Imports.

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March 13, 2011

Home Textiles Today

Messe Frankfurt NA Partners with MFG.com A T L A N TA — Trade show organiz-

er Messe Frankfurt North America is teaming with online sourcing marketplace MFG.com on a trio of shows that run in concert at the Jacob K. Javits Center in New York. The shows are Texworld USA, Home Textiles Sourcing Expo and International Apparel Sourcing Expo, which take place July 19 to 21. “The idea of unifying the online and offline sourcing experience for both buyers and suppliers makes sense,”

said Tony Forcucci, global director of the textiles and apparel sourcing marketplace at MFG.com. David Audrain, president and ceo of Messe Frankfurt North America, said MFG.com will help exhibitors “extend the value they receive from our shows throughout the year.” He continued: “Adding MFG.com to our existing collaborations with Stylesight, Lenzing and our other partners makes our shows in New York that much more valuable, must-attend events.” HTT

Kravet Acquires Brunschwig & Fils Via Auction

NEW YORK — Family-run fabric house

Kravet Inc. was the winning bidder for century-old, fabric and trim house Brunschwig & Fils, which filed for Chapter 11 bankruptcy protection in January. After what family-run Brunschwig & Fils described as a “spirited bidding against Sovereign Partners,” Kravet won the auction. Pending bankruptcy court approval and closing on the sale, Kravet is expected to commence operating the Brunschwig & Fils business by the end of this month. During the Chapter 11 transition, Kravet provided $4 million in postbankruptcy financing to Brunschwig & Fils to ensure the company would be a financially sound trading partner during the bankruptcy period. W h i t e P l a i n s , N . Y. - b a s e d Brunschwig & Fils has for the past 111 years been run by the Peardon family,

providing interior design and decorator services, as well as upscale fabrics, wallcoverings, trims, lighting, furniture and accessories. Its iconic brand name “drew significant interest from national and international, financial and strategic potential bidders,” the company noted. Brunschwig & Fils operates showrooms in 21 cities and a design studio in the New York D&D Building. The company has international distribution in 24 countries. Founded in 1918 by the Kravet family, Kravet has transformed itself over the years from a small family-run fabric house to a major home furnishings company. It is a fourth-generation family-run company, and one of the world’s largest privately held distributors of fabrics and home furnishings with locations worldwide. It also owns high-end brands Lee Jofa and GP&J Baker. HTT

Louis Hornick Touts Prints, Made in U.S. Label N EW YORK — Louis Hornick & Co.

Inc. is expanding its Firefend line of fireretardant window coverings, showing at least 10 new prints in its adult line. The prints are categorized in Classic, Contemporary and Modern collections, and encompass the Firefend and Firefend semi-sheer programs. The prints will be available in two to three months, according to Tripp Hornick, coo. The company is also receiving good

feedback from a recent ABC News special featuring it as a U.S. manufacturer. “We notice that our core retailers are really jumping at the made in the U.S. label,” Hornick said. “They really understand that there are significant advantages — quality control, smaller runs if necessary. Price is really a wash.” The company continues to do business overseas, but its Firefend brand is U.S.-produced. HTT

3/9/2011 5:26:22 PM

Home Textiles Today

March 13, 2011

American Textile Company Takes Consumer-centric Approach DUQUESNE, PA. — American Textile Company’s product introduc-

tions for the New York Home Fashions Market this week were developed using consumer research to incorporate consumer trends, shopping habits and product preferences. The manufacturer focused on providing affordable solutions that address a variety of consumer needs in updating the basic bedding category. The changes include more stylish designs, new fabrications and innovative packaging. ATC has broadened the Aller-Ease Bed Bug line with new items and fabrications for a more comfortable and stylish sleeping environment, while maintaining protection from bed bugs. Bed bug travel items have also been developed as travel continues to be a key area in the spread of infestations. “Understanding the consumer, her shopping habits and what influences her purchasing decisions has become a major focus of our marketing strategy,” said Mette Odom, vp of marketing for American Textile Company. “Our products provide smart, simple solutions to make her life easier and provide a healthy sleeping environment for her and her family.” HTT

All-Star Retailer Lineup Set for Global Retailing Conference in April TUCSON, ARIZ. — Sixteen retail-

ing powerhouses will address next month’s Global Retailing Conference at the University of Arizona’s Terry J. Lundgren Center for Retailing. The conference will be held April 7-8 at the Loews Ventana Canyon here under the theme of “Inspiring Innovation.” Speakers for the event include: • Terry J. Lundgren, chairman, president and ceo, Macy’s, Inc. • Martha Stewart, founder, Martha Stewart Living Omnimedia Inc. • Mike George, president & ceo, QVC • Alan Dabbiere, chairman, Airwatch • Javier Polit, cio of the Bottling Investments Group, The Coca-Cola Company • Barbara Turf, ceo and president, Crate & Barrel • Raul Vazquez, evp, global

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eCommerce, Walmart • Roberto Orci, president and ceo, Acento • Ira Kalish, director of global economics, Deloitte Consulting LLP • Susan Lyne, chairman, Gilt Groupe • Jiri Nechleba, ceo, 4R Systems • Michael Archbold, cfo, Vitamin Shoppe • Jesse W. Curlee, President, Supima Cotton • Claudio Del Vecchio, ceo, Brooks Brothers • Jeff Elder, vp of marketing, J.G. Boswell Company • Tommy Hilfiger, principal designer and visionary, Tommy Hilfiger Group Conference details, including a complete agenda, are posted on www.globalretailingconference. org, with pages on Facebook.com (keyword Global Retailing Conference), Twitter.com/globalretailcon and LinkedIn.com. HTT

News

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Carpenter Co.’s SleepBetter.org Names New Sleep Expert R I C H M O N D , VA . — Carpenter Co.’s consumer information site, SleepBetter.org, announced Dr. Lisa Shives has joined the company’s multi-year campaign to educate America about the importance of sleep as its resident sleep authority. She will provide medical insights, offer tips for improving sleep health, conduct original research and help shape the development of Carpenter’s sleep solution products. “Lisa Shives is just what the doctor ordered, so to speak,” said Dan Schecter, vice president of consumer products at Carpenter Co. and creator of SleepBetter.org. “The SleepBetter product

development process has evolved to a point where it increasingly translates data from sleep studies into technology advanced bedding products,” he added. “This evolution created the need for an experienced physician as part of our team. Dr. Lisa is a leader in the burgeoning sleep medicine sub-specialty and has thousands of her own patients.” Shives is one of only a few practitioners with a fellowship in Sleep Medicine in addition to board certification by both the American Board of Internal Medicine and the American Board of Sleep Medicine. She is the founder of Northshore Sleep Medicine in Chicago, which works with more

than 4,000 patients. An active member of the American Academy of Sleep Medicine, she has served as the organization’s official spokesperson, commenting in such national media outlets as USA Today, The New York Times, Redbook, and Prevention, among others. She also is a contributor to CNN.com’s medical blog The Chart. In addition to conducting original sleep research and providing ongoing sleep tips for the SleepBetter.org Facebook page (www.facebook.com/sleepbetter) as “Dr. Lisa, Sleep M.D,” she will endorse and develop the SleepBetter “Signature” line of products. HTT

Alok Forms Textile Technology Group M UMBAI , I NDIA — Alok Industries has set up an internal Textile Technology Group to help it create new technologies. Alok’s research looked at key decision-making factors a consumer considers when making a textiles purchase. The Textile

Technology Group (TTG) focuses on enhancing those aspects of the product, using Alok’s research and development facilities, labs, plant and machinery. Arun Agarwaal, ceo of Alok, said that given current cotton prices, “We felt this investment

was necessary to provide added value in basic categories, like solid-color sheets and towels.” One of the advances to emerge from TTG is Sheer Soft, a proprietary finish that makes fabric softer and gives bedding “a supersheer feel.” HTT

HGTV’s Richardson to Keynote WCAA Conference G O L D R IV E R , C A LI F . — The

is set for Sept. 7 to 10 at the inaugural WCAA conGalt House Hotel in ference, slated for early Louisville, Ky. September, has schedIn her address, uled HGTV st ar SarRichardson will share ah Richardson as its keyher experiences as note speaker. both a TV personality Richardson is the host and working interior and co-producer of the designer. She began SARAH “Design Inc.” and “Sarher career more than RICHARDSON ah’s House” programs 15 years ago as a TV on the cable television behind-the-scenes channel. prop stylist and set decorator, The Window Coverings and quickly found herself as Association of America’s confer- an on-air host, known for sharence, dubbed “Inspired 2011,” ing her practical and inspiring

approach to interior design. For more than a decade, she has led her firm, Sarah Richardson Design Inc., covering both residential and commercial projects, as well as pursuing her television career. Many other industry professionals are among the three-day trade show event’s roster of presenters set to host classes, seminars and demonstrations. Exhibitors will include members of the interior design and window coverings community. HTT

3/9/2011 4:26:47 PM

Home Textiles Today

March 13, 2011

News

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Universal Home Fashions Focuses on Casual looks BY JENNIFER WHITE-KARP N EW YORK — Universal Home

Fashions is keeping it casual. The manufacturer is unveiling products for the New York Home Fashions Market, including 47 bedding programs, 29 window programs and 45 bath programs with an emphasis on informal looks. The move mirrors a shift away from the luxury trend of seasons past. “‘Luxe’ is not dead; however it’s certainly not as important as it once was,” said Chris Certosimo, president. “Our focus is going to be directed

toward the casual customer at smartly priced retails.” Business has been strong for the privately owned $75 million company, said Certosimo, enabling Universal Home Fashions to acquire a third cut-and-sew facility this year. “Fortunately all of our facilities are in the Hangzhou region [of China] allowing for better control of the finished product,” he said. “We are currently selling to most major retailers on a direct basis or drop shipped out of our 100,000-square-foot warehouse in Deer Park, N.Y.” Among the bedding collections Universal will be show-

ing to retailers is Noah, which is a matte poly satin with a sheer metallic voile overlay, finished with horizontal earth tone embroidery in a wave pattern. Leon is a window collection created with double-layered space-dyed chenille, and features satin metal grommets. Bath programs include Christina, a slub faux-silk horizontally-pieced with large-scale flocked floral motif. Its high gloss debossed resin accessories feature a decal motif and are made in its resin facility in Guangzhou, China. HTT

Chris Madden Relaunches Website with Facebook, Blog Features

Christina is a slub faux-silk horizontally pieced shower curtain with a floral motif.

PORT CHESTER, NY – Interior designer to the stars Chris Madden has relaunched her website, www.chrismadden.com, with new social media features and other updates. The revamped site design integrates Madden’s Facebook initiative, which regularly updates “4,000plus-and-growing followers with multimedia,” as well as links to press items and Madden’s ongoing blog posts.

On her newly enhanced website, Chris Madden spotlights her eponymous home textiles and furnishings collection at JCPenney.

Leon is made with doublelayered space-dyed chenille.

Noah features matte poly satin with a sheer metallic voile overlay.

Pendleton Blanket Sales Benefit American Indian fund D ENVER — Pendleton Woolen

Mills recently provided two financial gifts to support American Indian college education initiatives. The first gift of more than $15,500 benefited the American Indiana College Fund and was generated by sales of blan-

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kets designed exclusively for the fund. It goes into the Pendleton Woolen Mills Tribal College Scholarship Program, which provides scholarships to American Indian students attending tribal colleges and universities (TCUs) in Washington and Montana. The second gift of more than

$83,800 will go to the Pendleton Endowment Tribal Scholars Program, which provides scholarships in perpetuity to Native American students attending TCUs throughout the United States. S i n c e 1 9 9 5 , Pe n d l e t o n Woolen Mill’s support of the American Indian College Fund

has helped more than 400 students pursue higher education. “We are always inspired by the individual stories of struggle and triumph of the students who receive the scholarships,” said Robert Christnacht, manager of the Pendleton Home Division. HTT

Facebook followers can now link to the new website to read and comment on the designer’s decorating advice and design tips in the blog section. Other new highlights include a behind-the-scenes tour of Madden’s 17th book, “The Soul of a House: Decorating with Warmth, Style, and Comfort (Rizzoli),” where she guides readers room by room through her home — from living room to personal spaces to her outdoor gardens. Finally, the site also chronicles Madden’s eightyear relationship with JCPenney and illustrates how her philosophy of “Turning Home into Haven” is reflected in the Chris Madden for JCPenney Home Collection. Select items of Madden’s more than 450 products available for sale at jcp.com will be featured, and the site will highlight her favorite items of the current season. HTT

3/9/2011 4:43:26 PM

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Home Textiles Today

March 13, 2011

News

Downlite Adds Pillow Facility MASON, OHIO — Downlite’s new

West Coast facility in Phoenix is up and running, expanding its pillow-manufacturing capacity and serving as a better distribution site for the West Coast. The company has existing plants in Indiana, as well as two manufacturing sites in Ohio. “Communication is Key is

the theme of our showrooms this market,” notes Jyl Davis, director of marketing for the firm. The talking points for its range of pillows include sleep and density stories for its offerings including the Tommy Bahama, Eddie Bauer, Good Housekeeping and Jessica McClintock brands. “We have a wide variety of new

exclusive woven shell options, as well as unique fabric and fill blends that help us to tell our story in the marketplace,” Davis said. “To round out our product assortment, we put a big emphasis on both display and packaging to ensure our customers are getting the very best in a partnership from Downlite.” HTT

Downlite is expanding its pillow-manufacturing capacity with a new Phoenix facility.

Jodi Broglio to Make Surtex Debut BRIELLE, N.J. — Designer

Jodi Broglio, principal of Jolio Design, will for the first time exhibit at the Surtex show in New York, which runs May 15-17. Broglio describes her style as “energetic,” with “lively graphics, vibrant colors and playful handdrawn lettering.” She has produced designs for Warner Bros., Mattel, Disney, Spin Master, Christmas Tree Shops, Discovery Channel and CVS. Her projects have included style guides, packaging programs and brand development. Before launching her boutique studio in 2007, Broglio created innovative packaging Mattel’s Barbie. Prior to that, she worked in the gift industry doing textiles design and product development. She will exhibit in booth 257 at the Jacob Javits Center. HTT

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> hometextilestoday.com

Christopher Lowell to Create Bed and Bath Line with Fayette-Renaissance N EW YORK — Emmy award-winning television designer Christo-

pher Lowell and home products global sourcing company FayetteRenaissance have joined forces to create a new line of bedding and bath textiles. Lowell is represented by global brand licensing agency Beanstalk, which secured the strategic brand-licensing agreement. Set to hit the shelves of specialty retailer stores, online membership sites and TV shopping networks by this spring, the new product lineup will include fashion bath towels, bedding, sheets, throws, blankets, window treatments, decorative pillows and beach towels – all inspired by Lowell’s style. “The combination of Christopher’s recognized and reputable brand with high quality manufacturer Fayette-Renaissance is a perfect match,” said Dan Levin, managing director, Beanstalk Los Angeles. “We anticipate the resulting product line will be both a branding and retail success.” As a result of the partnership with Christopher Lowell, the product line will feature “pre-coordinated luxury solutions that instill design confidence in men, women and couples,” the company noted. “Customers can expect high-quality items at a competitive price point with fool-proof color schemes.” Lowell said his new branded home textiles products should make for an “eye-pleasing and versatile assortment designed to help customers easily enhance their current bath and bedroom décor without major renovations.” HTT

Surtex Celebrates 25th Anniversary at May Event WHITE PLAINS, N.Y. — The art-

ists and designers set to participate in the upcoming Surtex show in May are bringing a bevy of “upbeat, uplifting, feelgood” work to exhibit at this business-to-business art and licensing market event. Penny Sikalis, manager of Surtex and vp of GLM, noted that much of the new art she has seen on recent worldwide

travels to promote the event reflects “an antidote to the grayish state of the world’s economy.” Surtex, which this year celebrates its 25th anniversary, is scheduled May 15 to 17 in New York at the Jacob K. Javits Convention Center. An expected 300 exhibitors and 6,000 attendees from more than 40 countries are set to attend. HTT

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3/9/2011 12:05:43 PM

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Soft-Tex Celebrates 25th Anniversary with Quality Pledge WATERFORD, N.Y. — To mark its

25th year in business, Soft-Tex co-owner and president Arthur Perry gathered with the company’s team, including factory workers, office staff, and the sales and marketing organization, to sign the quality policy “We’re proud of what we have accomplished over the years” said Perry, “and in today’s challenging business climate we felt it important to restate our mission as we reach our milestone 25th year anniversary” Portions of the quality commitment policy include meet-

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ing customer requirements and ensuring that Soft-Tex products are safe, effective and meet quality goals: focusing on continuous improvement; and make sure each and every employee is responsible for quality. “We have many long service employees at Soft-Tex who enjoy what they do and are proud of the products we make.” said Perry Soft-Tex recently expanded its facility in Waterford, where it manufactures bed pillows, bed toppers and mattresses. “Our new location has given

us the ability to double our production and distribution capabilities” Perry said. “We continue to add to our product and customer base and are looking forward to continued growth in the future.” The company’s licensed brands include Therapedic, SensorPedic, Health Guard, Nature’s Rest and the SONA anti-snore pillow. Soft-Tex employs 80 people at Waterford. HTT Members of the Soft-Tex team gathered to sign the quality policy.

3/8/2011 5:45:04 PM

Shri Lakshmi Cotsyn Ltd.

Shri Laksmi Cotsyn Ltd. Presents bold and stunning bed linen that express a unique sense of style rich, brilliant colour palette and natural textures. CORPORATE OFFICE: C-40, Sector-57, Noida (U.P.) - 201301, India. Ph. No. : +91-120-4722700 Fax No.: +91-120-4722722 E-mail: sales@shrilakshmi.in

WORKS: A-7, A-8, UPSIDC Industrial Area, G.T. Road, Malwan, Dist. Fatehpur (U.P.) - 216601, India. Ph. No.: +91-5181-248669 Fax No.: +91-5181-248668 E-mail: sales@shrilakshmi.in

USA OFFICE: 7-West, 34th Street, Suite #627-629 5th Avenue, New York, NY-10016 Ph. No.: 212 213 0770 Fax No.: 212 213 0773 E-mail: bgknair@shrilakshmi.in

Manufacturers of Premium Bed Linen, Towel, Quilts, Comforter, Window and Table Linen.

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March 13, 2011

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Auggie Introduces Bedding for Kids TORONTO — Auggie is introducing a line of

100% cotton mix-and-match bedding for kids. Sheets, duvets and decorative pillows in the new line include petite prints featuring kidfriendly desgns, like robots, but done in a stylized way to keep adults happy. The company reports that its looks tracked so well with adults that a number of designs are now available as queen- size quilts. Auggie is an offshoot of Canadian design firm Augutina. HTT

Prices within the collection range from $45 to $325. It debuts this month at retailers and www. littleauggie.com.

Hallmart Expands Offerings Ellery, Historic Charleston Foundation Launch King Charles Collection

Empire, here in silver and black, is among the range of introductions from Hallmart.

New York – Bedding from Hallmart Collectibles for the New York Home Fashions Market will feature updated styles in embroidery, jacquard, chenille and large panel prints, according to Saf Ijaz. Hallmart is offering its largest number of introductions ever, including about 400 new styles of toss pillows, thanks to increased capacity at its Chinese facility.

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NEW YORK — Home fashions house Ellery Homestyles is adding a regal touch to its product lineup this summer with the launch of its new King Charles matelassé collection. The engineered design is produced in Portugal of 100% cotton and is stone-washed for a luxurious hand. Ellery described the collection as a “sophisticated design [that] is steeped in historic Charleston’s decorative arts culture blending European, Caribbean, British and Asian influences.” Budd Goldman, ceo, said Ellery is working with Historic Charleston Foundation “to bring Charleston’s classic, decorative motifs and style to home fashion products that consumers can enjoy in their own homes.” The collection includes a bedspread, coverlet, bed skirt, shams and pillows that come in eight colors -- white, ivory, sunshine, powder blue, provincial blue, fern, scarlet and birch. It will be available at retail this summer. Said Richard Gaskalla, director of retail and licensing at Historic Charleston Foundation: “Ellery’s stellar interpretation of the New King Charles Matelassé will enable Historic Charleston Foundation to raise more awareness for our mission of historic preservation.” HTT

3/8/2011 5:18:27 PM

Shri Lakshmi Cotsyn Ltd.

Shri Lakshmi Cotsyn Ltd. presents the premium range of beach and bath towels woven from long staple cotton for ultra softness. The towels are instant soaks and are highly absorbent. These towels have high piles which gives extra softness and absorbency. We have exclusive collection of Jacquard towel designs which are unbeatable.

CORPORATE OFFICE: C-40, Sector-57, Noida (U.P.) - 201301, India. Ph. No. : +91-120-4722700 Fax No.: +91-120-4722722 E-mail: sales@shrilakshmi.in

WORKS: A-7, A-8, UPSIDC Industrial Area, G.T. Road, Malwan, Dist. Fatehpur (U.P.) - 216601, India. Ph. No.: +91-5181-248669 Fax No.: +91-5181-248668 E-mail: sales@shrilakshmi.in

USA OFFICE: 7-West, 34th Street, Suite #627-629 5th Avenue, New York, NY-10016 Ph. No.: 212 213 0770 Fax No.: 212 213 0773 E-mail: bgknair@shrilakshmi.in

Manufacturers of Premium Bed Linen, Towel, Quilts, Comforter, Window and Table Linen. Shri_Lakshmi_Page2.indd 1

3/3/2011 1:26:00 PM

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March 13, 2011

News

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Making Memory Foam Safer

Safdie Lands Warner Bros. License

“While other manufacturers have earned this designation, Sinomax is taking a step further to brand its collections as purity products,” said Steven Romero, vice president of marketing. In addition, he said, Sinomax uses soy-based polyols and activated

BY JENNIFER WHITE-KARP

BY JENNIFER WHITE-KARP N EW YORK — Sinomax, a man-

ufacturer of memory foam mattresses, mattress toppers and pillows, is emphasizing the safety of its products being shown at the New York Home Fashions Mar-

Sinomax’s PureFoam topper has ingredients to keep the material odor free.

Washable memory pillows are also being shown at market.

ket this week. Its memory foam products, such as the PureFoam collection, have earned the CertiPURUS seal of approval from an independent laboratory; this indicates the bedding products are free from harmful elements such as dioxins, lead or formaldehyde. The CertiPUR-US seal is being displayed on packaging.

charcoal, ingredients that combine to deactivate odors. Questions about the safety of memory foam products arise occasionally from retailers, said Romero. In October last year, Dr. Oz, the surgeon and television health guru, warned about dangerous flame-retardant chemicals found in many household objects, including memory foam.

However that warning did not have an impact on Sinomax’s market share, Romero said, as its products do not contain the chemicals. Collections with Sinomax’s PureFoam technology include the Balance PureFoam Line, with a 1.5 inch topper and contour pillow; the PureFoam Spring Line, with a 1.5 inch topper and spring pillow and Comfort Equation 2.0, with a 2-inch topper. Opening retail prices range from $40 to $80 and mid-point-prices range from $99 to $159. Some 1.5 inch toppers retail for less than $70 for a queen size, Romero said. Also being shown at market is a new washable memory foam topper, an innovation that extends the life of the topper, as typically memory foam can’t be washed and can pick up odors over time. The ability to wash the top layer keeps it fresh and usable over a longer period, Romero said. The Elegance Washable memory foam line features a box-quilted removable pillowtop with a lining of washable memory foam over a core of clustered memory foam. Similarly there is a washable memory foam pillow with a removable memory foamlined cover. Prices range from $150 to $189. In Sinomax’s Season’s Best line, a new pillow has a split personality for dual climates. The Sherpa-Tencel pillow offers cosy Sherpa fabric for added warmth on one side and airy Tencel fabric on the other.

NEW YORK — A top Canadian home textiles company is set to make inroads into the U.S. market now that it has scored a license agreement with an iconic American brand. Safdie International’s line of Warner Bros. cartoon character- and super hero-themed hooded fleece throws will be shown at the New York Home Fashions Market this week. The license agreement is a coup for the division of Safdie & Co. Inc., according to Mark Burke, U.S. national sales manager of Safdie International. “Everyone knows Batman,” he said. “We’re not new to Canada,” said Burke, where Safdie sells its throws and fleece sheet sets and Star Wars-licensed products, “but we’re new to introducing our licensed characters in the United States.” The Warner Bros. fleece throws will be made out of 300-gram coral fleece with a high pile. With seven designs, including Bugs Bunny and Tweety-Bird, the oversize products double as a blanket and dressup item for children. There are glovelike spaces for children to put their hands. Burke said the product is aimed at box, department and specialty stores with a $19.99 to $24.99 retail price. Comparisons to the Snuggie blanket, which is sold for under $15 at Wal-Mart and other stores, seem inevitable, but Burke said Safdie’s product is quite distinct. “This is a heavier weight, almost twice the pile height” as the Snuggie, he said. If the Warner Bros. fleece throws prove successful, Burke said there may be potential to apply the license to other Safdie products. Safdie International also creates a juvenile product called Cuddly Creatures, pillows that turn into animals. HTT

HTT

HFPA Solicits Input on Market Timing NEW YORK — The Home Fash-

i o n s P r o d u c t s A s s o ci a t i o n (HFPA) has sent confidential surveys to leading home fashions retailers to get their feedback on the direction of the New York

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Home Fashions Market Week. Issues the association is probing include whether the industry should make significant changes in market dates or reduce market to a once-a-

year event. Industry retailers who may need a new survey can contact Tina Cadet of HFPA at tcadet@ kellencompany.com or (212) 297-2127. HTT

Safdie International’s new hooded throws are made of fleece with a high pile.

3/8/2011 6:14:54 PM

Home Textiles Today

March 13, 2011

Product Gallery

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BEDDING

1. The Marrakesh bed collection from Safah International features 100% cotton bedroom ensembles, as well as luxury sateen and percale sheeting in thread counts from 200 to 800. It is available in pima, Egyptian or long staple cotton. 2. Grace from Sleepwell is a cotton-rich reversible duvet in a positive-negative, large-scale damask scroll in clean colors of alabaster and beige.

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3. Burnet is a fresh design with a 100% cotton jacquard face from Divatex Home Fashions, inspired by an array of eclectic botanicals.

5. S.S. Dweck & Sons shows embossed, super-soft, double-brushed microfiber bedsheet sets with deep pockets.

4. Belle Vine from Home Fashions International is a contemporary floral jacquard in an aqua blue/brown color story. A combination of faux silk and a distressed motif, this set is accented with chocolate self welting, flanges and brushed fringe accent on the pillows.

6. Jenny George Designs presents Hampton, a cotton/ rayon blend duvet set with a printed tonal stripe pattern in shades of rose with a subtle hint of shine. Itâ&#x20AC;&#x2122;s available in full/queen/king sizes.

3/7/2011 1:08:02 PM

Home Textiles Today

March 13, 2011

Product Gallery

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BEDDING 3 1

1. Park B. Smith Ltd.’s long-standing Eco bedding program continues to grow with this new collection, Corban Rowe. 2. Ashley McBride’s new Churchill collection is a seven-piece comforter set made of faux-dupioni and embellished with embroidered details. Churchill is part of the company’s larger Wellington & Castle stock collection.

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3. Trump Home Segovia from Hallmart Collectibles assembles an Old World medallion in midnight black and brushed gold. The ground on this pattern has a brushed effect with the feeling of antique fabric. Details such as chenille gimp, bell tassels and imperial cording introduce this ensemble to the master bedroom.

closure, packaged in a structured, reusable tote. Design innovations, such as Corner Keepers technology and a hidden magnet duvet cover closure, are featured. 5. Universal Home Fashions’ Bellino top-of-bed collection combines chocolate and ivory faux-silk fabrics with silhouette floral and geometric designs.

4. Chez Duvet’s new complete Duvet-in-a-Bag coordinates an allergy-free duvet insert with more than 60 duvet cover designs, and matching pillow shams with envelope

3/7/2011 1:15:52 PM

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March 13, 2011

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BEDDING 3

1. Andelle from Beacon Looms is a soft and matte satin enhanced with classic pintucking, creating a fresh ensemble in neutral coloration. 2. Home Source International introduces Berry and Black Pearl to the Bamboo Collection, a 12-color palette of 100% rayon from bamboo sheets and top-of-bed. Completing the Bamboo Collection ensemble is a new duvet with matching pillow shams in white, as well as boudoir pillows and Euro shams.

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3. Ellery Homestyles, under the Vue brand, introduces Mosaic Fleur, a Suzanni-style print inspired by global influences with a reverse side featuring a coordinating whimsical print. The comforter and standard sham are 200-count cotton sateen. A diverse range of decorative pillows embellish the collection.

5. Sherry Kline by Pacific Coast Home Furnishings offers the Jungle Passage comforter set, featuring rich, exotic colors.

4. M&Z Marketing Group presents microfiber down alternative blankets in several patterns.

3/7/2011 3:28:45 PM

Lenzing Expands: A Commitment to Sustainability & Innovation

As a down-free alternative TENCEL® Fill offers increased insulating properties and has shown to reduce growth of dust mites without chemical additives.

While some companies might move tentatively through this global economy, Lenzing has been bold in its approach and sure of its product offerings. In addition to TENCEL®, Lenzing Group is a world leader in marketing and manufacturing the man-made cellulose fibers Lenzing Modal® and Lenzing Viscose®.

TENCEL INNOVATION

eporting unprecedented growth in 2010, Lenzing Fibers has outlined ambitious expansion plans for 2011 that confirm its leadership in fiber innovation for its award-winning TENCEL® fiber. The expansion includes building the first vertically integrated industrial-scale plant dedicated to TENCEL® fibers in Lenzing, Upper Austria, as well as expanding the TENCEL® production site in the U.S., located in Mobile, Ala.

The enviable attributes of TENCEL® – soft feel, cool touch, easy care and moisture management – coupled with Lenzing’s dedication to sustainable manufacturing are propelling the brand to new heights and cementing its place in the home textile industry as an example of how to provide a great-performance fiber with all the right “green” attributes. SUSTAINABILITY & ENVIRONMENTAL RESPONSIBILITY Lenzing was environmentally responsible long before it became fashionable. TENCEL® fiber is natural and biodegradable. Made from eucalyptus wood pulp, which is sustainable, the raw material is culled from responsibly managed forests certified by the Forest Stewardship Council (FSC). Unlike cotton and hemp and other fibers touted as “organic,” no pesticides, herbicides, defoliants or fertilizers are used. Beyond the forest floor, Lenzing continues to maintain a strong environmental policy throughout the closed loop lyocell manufacturing process of TENCEL®. Also to be noted, at its lakeside Austrian headquarters, where Lenzing Modal® is produced, the company recycles waste streams and recovers by-product. The company manages its water overflow temperature to within 2 degrees Celsius of the River Ager (which is fed by the lake) to lessen the impact on the surrounding ecosystem. In fact, by products of the manufacturing process provide energy for the plant. And, the remaining wood sugar xylos is converted into Xylitol sweetener for sugar-free candy. AND THE WINNER IS… Lenzing’s mission to be front and foremost of the sustainability issue has not gone unnoticed: the company has garnered awards and eco-certificates from around the world. Most notably: European Flower Award for setting new standards in the field of sustainability and eco-technologies; The European Award for the Environment for its low emissions production; Oeko-Tex Standard 100 certificate, which ensures that no-harmful substances in textiles; and IS0 9001 certificate for its quality management systems. THE TENCEL BED While constantly achieving excellence in the environmental arena, it is ultimately its fiber that defines the company. In any product where it is used – whether in basic bedding, shell fabrics, luxurious sheeting or top-of-bed products – the use of TENCEL® fiber has functionality, a purpose in the product. The applications for TENCEL are exceptionally versatile. In sheeting, it offers a smooth hand with moisture absorption, cooling properties and bacterial growth reduction. The fiber’s structure makes its 70 percent more absorbent than cotton in channeling moisture away from the body. ®

Lenzing advertorial page.indd 1

In comparison to other “organic” fibers, TENCEL® attributes stand out: it is, of course, natural; it remains soft through repeated washings with no pilling; dyes penetrate it 100 percent to provide lasting color. In numerous documented studies the use of TENCEL® was shown to improve sleep among individuals who consider themselves as having sensitive skin.

Lenzing leads in fiber innovation in response to its customers’ needs and anticipates the market, producing the only cellulosic micro fiber available in TENCELmicro®. It has introduced specialty products such as TENCEL®C, the wellness and beauty fiber containing Chitosan, which has a skin cell-renewing effect.

Most of United Feather & Down’s successful bedding programs use TENCEL® for the fiber’s look and performance as well as its well-documented sustainability story. The Sleep for Success! program, endorsed by Dr. James Maas, uses TENCEL® as both fiber and fill to achieve a product that promotes a good night’s sleep. “The reason consumers like TENCEL® is for its moisture management and its skin sensitivity,” said Bob Hickman, Senior vice president of Sales and Marketing, United Feather & Down. “It has all the right esthetics: sheen and softness as well as durability and washability.” At Portico Home + Spa, the use of TENCEL® is key to creating the luxurious feel to its GENIUS collection of sheeting. The blend of 60 percent TENCEL® MICRO / 40 percent organic cotton give the products a wonderful soft hand. “Consumers are so wrapped up in what thread count their sheets are that they don’t realize what is truly making their sheeting feel so amazing,” noted Megan Wiseman, brand director, Portico. “Our GENIUS collection is the solution for luxurious sheets that are softer on the skin and gentler on the earth. We chose TENCEL® for 3 reasons: for its sustainability, which is important to us; its luxuriously soft hand; and its breathability,” she said. The company has also developed a quilted robe of 45 percent organic cotton/45 percent TENCEL®/10 percent recycled polyester for hotel and spa properties with sustainable practices. The luminosity and durability of TENCEL® helps to create a better performing product, according Steven Romero, Sinomax USA, which uses a 50 percent TENCEL®/ 50 percent cotton blend in a covering for its ComforZen pillows and mattress toppers. “TENCEL® provides great moisture management and ultimately dryer, cozier sleeping conditions both in summer and winter,” he said. Lenzing is continuously working to enhance the performance of TENCEL® fiber itself and finding new applications to make the best use of its unique product attributes. And, Lenzing continues to solidify its role as a fiber innovator and environmental pacesetter; the industry is watching as it rolls out its 2011 expansion plans.

3/8/11 1:22 PM

Lenzing AG, A-4860 Lenzing, Austria

BOTANIC BED TENCEL® The New Age Fiber

Lenzing Fibers, Inc. 530 Seventh Avenue, Suite 808 New York, NY 10018-3508 Phone: 212 944-7898 E-Mail: n.nadash@lenzing.com

Botanic Bed System TENCEL® fiber comes from Nature. It is of botanic origin because it is extracted from the raw material, wood. The applications for TENCEL® are exceptionally versatile. The fiber can be used in every aspect of sleeping – beginning with mattresses and mattress pads to bed covers and linens, all the way to lingerie. TENCEL®’s universality makes it possible to enjoy a completely botanic bed from nature. Perfect moisture management guarantees a pleasantly dry sleeping climate. Nothing is dreamier than that when you go to sleep in a botanic TENCEL® bed. Lenzing is world market leader among cellulose fiber manufacturers and produces TENCEL®, Lenzing Modal®, Lenzing FR® and Lenzing Viscose®.

www.lenzing.com

Lenzing Botanic Bed_No Showcopy.1 1

Leading Fiber Innovation

1/11/2010 2:37:49 PM

Home Textiles Today

March 13, 2011

Product Gallery

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BEDDING 4

1. C&F Enterprises’ newest Williamsburg-branded program takes its cue from the Old World, as seen here in the Barbados Sand collection, which employs a tropicalthemed roller-printed whole cloth quilt taken from the Colonial Williamsburg Foundation’s archives. 2. Christy is offering the new Antoinette collection, a 400-thread count jacquard with detailed embroidery in cream and gold. The design features Swarovski touches

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and includes queen, king or California king duvet, pillow shams and decorative bolster cushion. 3. Stellar Alliance/Wulfing’s soft and substantial bedding in 100% cotton and yarn-dyed flannel is available in bedding, top of bed and blankets. 4. Triangle Home Fashions dresses up décor with this elegant Valencia comforter set. Special printing techniques allow for a soft hand.

5. Indo Count Industries presents the Arabian Spice collection, inspired by an exotic, bustling bazaar filled with spicy aromas of cinnamon, cardamom, saffron and cloves. 6. Gradient, by Venus Home , offers contemporary styling combined with simplicity. The linear embroidery creates a blending of contrasting shades of blues giving the illusion of an ombre effect.

3/7/2011 3:04:46 PM

CONFERENCE

Online Technologies 2nd Annual

Winning Strategies for Internet Marketing Wednesday, May 18th • AmericasMart, Atlanta • 9am - 4:30pm Join us for this special one-day conference devoted exclusively to how retailers and manufacturers in the home furnishings and decorative accessories industries are using the Web to grow their businesses. Discover the latest online marketing tactics and tools; review case studies; and learn how you can implement the newest online strategies to become more successful.

Topics include:

Early-Bird Registration (through April 17th) Standard Registration (starting April 18th)

(SAVE $90)

189

Fee includes Lunch & Conference Notebook. Seating is Limited.

• Choosing a website developer Learn how to create a request for proposal (RFP) • Social media – Hear from a retailer who knows what works to drive sales and customer loyalty • Integrate Online + Ofﬂine – Getting your sales team and online marketing working together • Web-based Research – Competitive intelligence, product testing, training and more can be done online • Social Networks to Social Shopping – Selling through Facebook plus the role of “group buying” clubs • Where are Etailers investing their marketing dollars? Here from top online US retailer CSN stores • The Future of Tablets – Android, iPad and Windows

Sponsors:

Register online at www.FurnitureToday.com, by clicking on the Technologies Conference link. For more information contact Penny Schneck at 336-605-1084 or pschneck@sandowmedia.com

Home Textiles Today

March 13, 2011

Product Gallery

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BEDDING 4

1. Kumi Kookoon’s new Ming collection is inspired by the ancient dynasty for which it is named. Covered in silk charmeuse, the pillows, duvets and throws are filled with top-quality, hand-strung mulberry silk fibers. Like all of the company’s products, Ming is 100% naturally hypoallergenic and inhospitable to dust mites and resistant to mildew. 2. Textrade International Ltd. is introducing several quilt styles for market, such as this one titled Aqua Square.

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As part of the company’s Laboratory-themed grouping, Aqua Square is a 400-count, reversible, cotton sateen piece. 3. Inspired by the higher-end marketing of the Steven by Steve Madden brand, a new style from Revman emerges this season with Sanibel and Anya (shown). Fashionforward embroideries mixed with subtle textures of tie dye and tonal ombre are at home in the master bedroom.

4. Pendleton introduces the geometric Sky City pattern in dramatic black and white, with unnapped, sueded trim and comprised of 82% wool and 18% cotton. 5. Arley bedspreads include Las Palmas, a fully quilted throw-style bedspread featuring a printed tropical leaf design on a chocolate background.

3/7/2011 3:10:09 PM

Home Textiles Today

Product Gallery

March 13, 2011

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BEDDING 3

1. Global Home Living introduces the Madison eightpiece bedding ensemble in contrasting black and white, embellished with floral embroidery. It is available in soft, medium and dark colors with 100% cotton and cotton rich compositions.

3. Greenland Home Fashions is presenting the 100% cotton Amelia quilt combining floral prints and plaids in reds, blues, yellows and natural tones. Intricate vermicelli quilting provides a rich surface texture. The reversible antique floral back gives a two-in-one look.

2. Taipei from PDK is a pieced and flanged comforter ensemble on textured fabric with a vine embroidery. A pieced horizontal band runs through the center.

4. Wrap up in a silk/cotton down comforter from Blue Ridge Home Fashions: 950 thread count woven shell with 51% silk and 49% cotton in a jacquard floral

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pattern, 14-inch baffled box construction with double piping and filled with 50 to 60 ounces of European white goose down. 5. Newport/Layton Home Fashions is ramping up its assortment of quilts with several introductions, like Florinda, an earth-toned floral made of 100% cotton.

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Home Textiles Today

March 13, 2011

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BATH SHOP

1. Famous Fashions is introducing its tonal floral Cheri Waverly collection for the bath, which includes this 100% polyester shower curtain. 2. S.S. Dweck & Sons is focused on multi-packs for market, putting together multiple 100% cotton towels in colorful sets that come wrapped neatly with a bow.

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3. Home Source International debuts the Bamboo Collection, rayon from bamboo/cotton towels in four colors: white, ivory, oat and aqua. The loops of these 600 GSM towels are 50% rayon from bamboo and 50% cotton. Naturally silky soft and antibacterial, the Bamboo Collection towels are super-absorbent and available in bath, hand and wash.

4. Global Home Living is offering new Spa Towel Collection. The cotton towels are available in eight colors â&#x20AC;&#x201D; soft, medium, and dark. 5. Newport/Layton Home Fashions has added some shine to an otherwise natural look with its new Golden Pebbles collection of resin bath accessories.

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Home Textiles Today

March 13, 2011

Product Gallery

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BATH SHOP 4

1. Deesan Industries presents low-cost-per-use, ecofriendly towels for hotels in white, specially engineered for longer life and faster drying in the laundry process.

3. ByEm’s Ozone collection includes this black ceramic bath accessories grouping paired with a polyester shower curtain and a matching bath rug and towels.

2. The black and white fabric shower curtain and hook set from Domay includes floral, animal skins and geometrics all done up on 100% polyester fabric with white shower curtain hooks.

4. New patterns in Pendleton Woolen Mill’s oversized jacquard towels echo the heritage of boldly patterned blankets in a new fabric. Four dynamic blanket patterns are re-created in super-sized towels for beach, poolside or hot tub. Cotton velour is an ideal canvas for Native American-inspired designs.

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5. Splash Home’s new Facilitator collection of accessories aims to beautify and organize bath spaces with its innovative product offerings: the Easy Pocket shower curtain, the Ladder Caddy, four hanging bars and two laundry hampers, as well as new hooks that employ a clip-and-hold design for easy use. 6. Creative Home Ideas’ new Buckingham collection is one of several new bath coordinate programs the company is launching at market.

3/7/2011 12:08:09 PM

Home Textiles Today

Product Gallery

March 13, 2011

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BATH SHOP 1

1. Sherry Kline by Pacific Coast Home Furnishings offers decorative embellished towels, such as the three-piece Ashley Coral towel print with multicolored fringe.

3. Chortex bath ensembles include Rhapsody Royal; 100% Egyptian cotton loops are featured in bath sheets, bath towels, hand towels and washcloths.

2. Home Fashions International features the Roxy Ruffle shower. The ruffle detailing on the faux silk fabric enhances elegance and style, while colorways range from bold, graphic shades to subtle, soft tones.

4. Bardwil Linens’ Lenox Bath division is showing the new Winter Song holiday collection that is comprised of an embellished bath towel ensemble, shower curtain, tufted rug and a two-piece fingertip towel gift set. The design depicts a perched bird on a sprig of seasonal greenery.

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5. Saturday Knight Ltd. is looking to put a restful setting in the bathroom with its new Dragonfly bath coordinate collection that calls out for “Peace,” “Harmony,” Beauty” and “Joy,” among other sentiments with encouraging words paired with pastel palettes and organic images.

3/7/2011 12:20:40 PM

Home Textiles Today

March 13, 2011

Product Gallery

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BATH SHOP

1. Caribbean Joe beach towels from WestPoint Home are bright and whimsical with fiber-reactive prints suited for the beach and pool 2. The Bacova Guild Ltd.â&#x20AC;&#x2122;s new Kiah bath coordinate collection was designed by artist Robin Pickens. The brightly colored, overscaled floral grouping includes a heat-transfer-printed poly shower curtain and resin accessories with colorful decals and textured accents.

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3. Avanti Linens is showing Schooner, a new shower curtain design that depicts three of these two-sail boats at sea framed at the top and bottom by a blue-and-white nautical map. 4. Decorative Living introduces its Boutique collection of bathroom accessories. Items are constructed by hand using Bangkuang, Bacbac and Buri Leaves twisting in a wave pattern weaving around sturdy metal frames.

The collection includes hamper, towel basket, magazine basket, wastebasket, tank tray, vanity tray and covered tissue box. 5. Universal Home Fashions is bringing the spring season into bath with this new In the Garden collection that puts a magnifying glass to butterflies, ladybugs and snails in the grass.

3/7/2011 12:34:11 PM

Investing more in tick than fiberfill can make pillow sales fall flat. Customers want long-lasting firmness or softness for the way they sleep. Only fiberfill can provide that kind of cushion. The DACRON® brand has innovated fiberfill technology for more than 50 years to bring the bedding industy a variety of comfort and performance options. With recent innovations like high-bulk fibers and fiberfill which is nearly indistinguishable from down, you can give consumers what they want, from a brand they know and trust.

Help your customers make the right choice. The DACRON® ﬁberﬁll quality seal endorses the following brands:

PERF RMA Brand Fiberfill

Brand Fiberfill

Home Textiles Today

March 13, 2011

Product Gallery 1

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KITCHEN & TABLETOP

1. Bardwil Linens is adding Flowering Branch to its licensed Vera collection of table linens. This autumnal design employs a hand-painted, vintage-inspired look taken from artist Vera Neumann’s archives of her original works.

3. Loretta Lee Ltd. is planting a garden of love, happiness and blue hydrangeas with this new collection featuring these flowers in full bloom juxtaposed to inspirational sayings.

2. Alpha Home Fashions’ new Geo collection of moderngeometric embroidered table linens includes this runner embellished with a tassel fringe. The program comes in this black-and-white combination, as well as four other colorways.

4. WC Home Fashions’ Melena collection comprises these 15-inch round, braided placemats made of 100% polyester and featuring a contrasting “V” inset border. Available colors include ivory, gold, olive, denim, red wine and brown, as shown here.

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5. Avanti Linens is introducing its Checkerboard Grapes collection, which spans placemats, napkins, aprons, towels, potholders and oven mitts.

3/7/2011 6:15:05 PM

Home Textiles Today

March 13, 2011

Product Gallery

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KITCHEN & TABLETOP

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1. Trendex Home Designs’ new and sophisticated paisley jacquard grouping of table linens is dubbed Arabia. Made of 100% polyester, it comes in five solid colors with the holiday season or everyday use in mind – charcoal, espresso, lychée, natural and spice. 2. The Gourmet Pro Brand ribbed Micro Fibre kitchen set from Domay includes a 12-inch oven mitt, 7-by-8-inch pot holder, 14-by-19-inch casserole/kitchen towel, and

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12-by-12-inch mesh scrubber dishcloth. The set comes in assorted muted colors, such as sand, smoke blue and sage green. 3. Home Fashions International is taking flight with the next generation of its Aviary line, this time with new bird and feather looks such as this one, titled Peacock. Spanning placemats, decorative pillows and runners, as seen here, it is made of faux linen.

4. Caribbean Joe tropical kitchen textiles from WestPoint Home feature printed, sculpted, and appliquéd towels with coordinating pot mitts. 5. Klear Vu’s assortment of performance chair pads is growing for market with several new patterns, including this one titled Hotty Dotty.

3/8/2011 11:23:22 AM

HOLLANDER

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DIGITALLY CONNECTED ARE YOU? HE LPI L P I NG YO U TARGE TA R GE T AND A ND N GAG E T H E E NGAGE E V E R CHA NG EVER C HA NG N G IIN G ONSUM ER CO N S UME R

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Glen Raven Feb 21st issue.indd 1

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Home Textiles Today

March 13, 2011

Product Gallery

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KITCHEN & TABLETOP

1. Park B. Smith Ltd. is helping to keep the cook clean and dry with this new black-and-white Peony apron, made of watershed liquid-resistant fabric. 2. Anchor Home is beckoning island life with its new East Indies Palm III collection of indoor/outdoor pieces featuring designs created by Paul Brent Studios

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3. S.S. Dweck & Sons’ Smart Collection of Micro Touch products boasts a high-tech drying mat that matches the kitchen towels, utility towels, and dishcloths. The line is waffled, for softer feel and more drying power, and comes in an array of colors.

5. Elrene Home Fashions continues to build its offerings of seasonal vinyl tablecloths and placemats with Christmas Cardinals, which showcases red cardinals amid holly leaves and berries. Coordinating kitchen textiles are also available.

4. Peking Handicraft Inc.‘s new Rosanna’s Pasta Italiana collection includes this full-size apron, measuring 26-by34 inches and made of cotton with a printed design.

6. Achim’s Apple Orchard collection spans several coordinating pieces, including the towel, oven mitt and potholder, seen here, as well as kitchen tiers.

3/8/2011 11:01:31 AM

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A Big Thumbs Up! Welspun Celebrates 25 Years

Over the last 25 years, Welspun has established itself as one of Indiaâ&#x20AC;&#x2122;s fastest growing multinationals and today holds a global leadership position in home textiles.

Congratulations to USA CEO BARRY LEONARD recently honored by the Fashion Institute of Technology and the Home Fashions Product Association joined by over 15,000 Welspun colleagues worldwide in an ongoing commitment to industry leadership and excellence

Home Textiles Today

March 13, 2011

Product Gallery

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RUGS 4

1. ITM has partnered with Brunton International to create a new line of novelty faux fur rugs in bright colors. Available sizes span accent to area rug dimensions. 2. Park B. Smith Ltd.’s pet division, Paws, which is made up of indoor/outdoor products, now includes this accent rug entitled Mealtime.

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3. Maples Rugs’ latest garden variety of U.S.A-made Invista nylon printed accent and area rugs includes this peachand blue floral named after the blossoms it portrays — Verbenas — on a chocolate ground

5. New welcoming mats and slices depicting home and hearth styles like roosters and sunflowers are part of M&Z Marketing Group‘s latest batch of accent pieces.

4. Creative Home Ideas is expanding its line of tufted kitchen accent rugs with several new iconic styles, such as this one, called Gourmet.

3/7/2011 2:45:17 PM

WE HAVE

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Home Textiles Today

March 13, 2011

Product Gallery

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RUGS 3

1. S.S. Dweck & Sons offers heavy-duty, commercial-grade mats made from natural materials, including rubber, ground stones and crushed walnut shells. The mats are designed to be strong, fashionable and eco-friendly. 2. Harounian Rugs International is introducing its Felt Flower collection, which includes a white style called Tropical Flower and a second red piece dubbed Romeo Rose, seen here.

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3. Oriental Weavers is building on its scatter-size Accent-uate collection with several new looks that span contemporary to transitional to folk-inspired, such as this farm theme. Three price and construction bases are available â&#x20AC;&#x201C; opening price-point loop, berber and handcarved varieties.

4. The Bacova Guild Ltd.â&#x20AC;&#x2122;s nature-inspired Phoenix collection aptly comprises environmentally-friendly printed jute accent rugs. Each piece has a non-skid back. A variety of designs are offered.

3/7/2011 2:48:23 PM

Home Textiles Today

March 13, 2011

Product Gallery

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DECORATIVE PILLOWS

1. Caldeira US is making its own “British Invasion” with its newest collection of UK-inspired decorative pillows featuring black, white and gray iconic images, including city scenes, the Beatles and the Union Jack. 2. Arlee Home Fashions Photo Fun pillow group is available in several different city/post card themes.

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3. The Leiden Pillow collection from Softline Home Fashions is on faux linen. Created out of the Leiden Fabric, this bouclé chain-stitch-embroidered pillow creates the “au naturel” look, giving a Zenlike feel. It is also available in ready-made curtains or fabric by the bolt, and comes in four colors.

4. Newport/Layton Home Fashions pays homage to the 16th-century Indian city of Sikri, not far from the Nepal border, with a new pillow design by the same name, left, and its counterpart, titled Dancing, on the right. Both pillows are 100% cotton and embellished with acrylic crewel embroidery.

3/7/2011 3:44:51 PM

Rest assured. MicrobanÂŽ antimicrobial technologies work continuously to help prevent the growth of odor causing microbes so your home textiles stay cleaner, fresher, and last longer. As the global leader in built-in antimicrobial protection for more than 25 years, we're partnered with over 150 leading manufacturers across a breadth of categories. The MicrobanÂŽ brand has consumer awareness more than three times greater than our nearest competitor and is a recognized trustmark for safe, durable and effective antimicrobial protection. We have a broad portfolio of antimicrobial technologies that enable us to formulate the right solution to meet the unique needs of your product. Our formulations are designed to meet all relevant environmental, health, and safety standards and we use only antimicrobial technologies that are EPA registered in the United States and BPD authorized in Europe. Visit www.microbantextiles.com to find out more about Microban partnership opportunities. ÂŠ2011 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company.

Featured Exhibitors Suite #104, 295 5th Avenue

Rodeo Home

Suite #1023, 7 West 34th Street

Sleepwell, A Division of the Kamal Group

March 13-17 Suite #104, 295 5th Avenue â&#x20AC;˘ Suite #1023, 7 West 34th Street

See an exciting array of new products from a wide selection of global suppliers.

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Global Interiors Home Collection Show For complete information, contact: Joe Carena, Show Manager, jvcarena@gmail.com (203) 329-9553 Warren Shoulberg, Publisher, Home Textiles Today wshoulberg@hometextilestoday.com (646) 805-0226

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On Sunday March 13, Home Textiles Today will open the 3rd edition of its Global Interiors Home Collection Show at 295 5th Avenue, Suite 104 and at 7 West 34th Street, Suite 1023. The show will open Sunday, March 13 and run through Thursday, March 17. It will feature innovative suppliers from around the world.

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MARCH 13 - 17, 2011

GLOBAL INTERIORS HOME COLLECTION SHOW

Faze Three Ltd. Faze Three Ltd. a publicly traded company, was founded in 1985 and currently has annual sales of US $ 50 million. The company manufactures a complete assortment of bath mats and blankets as well as a Milli Textiles diverse range of other home fashions, including shower curMilli Textiles tains, accent For market we are offering a vast array rugs, kitchen of good: textiles, and • Robes in 100% cotton terry and also in a doormats. cotton fabric that has terry on one side and Faze Three employs 2,500 people at eight a dobby weave on the reverse side. manufacturing plants, all located in differ• Cotton blankets that are available in ent regions in India. dobby weave, in soft – good, better, best – For this market, Faze 3 will be inhighly regarded cotton quality. troducing collections in Bath Rugs, Ac• Highly performing 100% cotton zero cent Rugs, Freestanding and Coordinate twist towels as well as more basic cotton Shower Curtains, and Blankets. In bath, towels. the company is introducing 5 new synthetic yarn systems to expand its reach beyond Turkish Towel Company traditional cotton. These new products are The Turkish Towel Company is extensions of the Easylon family of fibers a leading provider of luxury towels and and include EasyCot - a fiber with cotton bathrobes. Our brand is recognized for its like feel and incredible softness, absorbency performance of and durability. Our products synthetic, and are made in Denizli, Turkey, EasyAir a water one of the world’s foremost dispersion producers of cotton and weavers fiber. Easylon of cotton cloth. Our partnerfibers are comship combines American design pletely fade reand development experience to sistant and can the world-renowned skills of be backed with Turkish Towel manufacturing. Turkish Towel Company a revolutionary The result is unsurpassed style new bleachable latex. For Shower Curand quality in every towel that we produce. tains there will be 7 collections of curtains Seen here is our Zenith Bath Towels, ranging from jacquard and dobby wovens made in Turkey from the finest two-ply to applicques and pieced constructions. 100% premium Turkish cotton. Thick Blanket and coverlet collections will include closely woven double-loops make these bath the latest in woven cotton and matelassé towels ultra stylish and sumptuously soft constructions. with superior durability and absorbency.

3/9/2011 11:20:05 AM

Woven Workz

Woven Workz New from Woven Workz – Tali, a 45" x 70" 90% Acrylic /10% Polyester throw. The colors are cream, red, sky, spring, and willow. The throw has braided fringe.

World Wide Fabric Inc./ Rodeo Home World Wide Fabric/Rodeo Home is an integrated decorative fabric and trim company with our corporate headquarters and warehouse in L.A., CA. We utilize our background and expertise in these areas, as well as our in-house professionally trained

ZZ Home design staff, to create and produce decorative finished product – drapery panels and decorative pillows – at a broad range of price points. Depending on your needs, we offer product from our existing line or we can have our Los Angeles design staff develop product exclusively for you. Our product line is warehoused in either our LA or Asian facilities. We look forward to meeting you and show-

ing you how we can make a positive contribution to your company.

ZZ Home We have a fast array of products to see at Market. Featured here is the Somerset Comforter Set. O

World Wide Fabric Inc./Rodeo Home

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3/9/2011 11:20:07 AM 3/8/11 11:12:20 PM

Home Textiles Today

March 13, 2011

Product Gallery

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DECORATIVE PILLOWS

1. The Manual Woodworkers & Weavers Climaweave Bright Floral Tapestry Indoor/Outdoor Pillow fabrics are durable, fade- and moisture-resistant, and are used to create products suitable for all four seasons and measure 20-by-20. 2. S.S. Dweck & Sons is all “mushy” this market with the Gazzy collection of “squishy” novelty pillows in four shapes and sizes — hearts, stars, round and cylinders — which come in six designs, including peace signs, hearts, colored dots, zig-zags, zebra stripes and multicolored

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stripes. 3. Sherry Kline by Pacific Coast Home Furnishings offers a set of Cheetah Black decorative pillows for a wild touch of comfort.

5. Universal Home Fashions’ new Bloom collection is a bold and contemporary statement interpreted on matte poly-satin pillows that have been heavily embroidered with a floral motif.

4. Home Fashions International maintains its focus on upscale fashion looks with this new natural-and-gold colored trio — a cut velvet stripe, a jacquard and a pleated textured solid.

3/9/2011 2:11:12 PM

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Home Textiles Today

March 13, 2011

Product Gallery

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DECORATIVE PILLOWS

1. Hallmart Collectible’s new decorative pillow collections range from bright and bold embroideries to sophisticated jewel tones — and everything in between. 2. RR Design Concepts takes its cues from urban lifestyles with this new “City Lights” collection of platinum- and pewter-colored decorative pillows that mix and match via a variety of faux leather, embroidered and printed tonal looks.

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3. Alpha Home Fashions’ “FanciFeathers” collection combines contrasting feather and fabric colors for a stark statement. There are eight color combinations available and two sizes — 20-inch and 14-by-24. 4. Triangle Home Fashions is showing Colorama, a lively and fun collection combining bright colors and unique techniques. Home décor can have a fresh-picked look with this pillow set featuring bold dimensional embroidery and ruffle detail.

3/7/2011 3:53:15 PM

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Home Textiles Today

Product Gallery

March 13, 2011

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PILLOWS, PADS, BLANKETS & THROWS

1. The chunky chenille knit throw from Manhattan Kids is uniquely textured and offers year-round comfort. 2. The Blueflex Traditional Pillow from Sleep Studio is made from Blueflex Gel Memory Foam, which provides cradling comfort for the head and neck, but with extra support to maintain proper alignment. The heat dissipation of Blueflex ensures a cool, comfortable pillow. 3. Sinomax introduces the Season’s Sherpa Pillow. One side features plush long-napped polyester sherpa, which holds

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onto the body’s natural heat while sleeping during cold winter nights. The reverse is covered with Tencel fabric, which features a moisture-management system to channel moisture and deliver a dry, comfortable sleeping surface. 4. Ellery Homestyles showcases the Luna Chenille collection, a sophisticated update to the classic chenille throw. Textures available in herringbone or twill patterns include ivory, sage blue and mushroom, plus rust, burgundy, chocolate and eggplant. It’s made of acrylic polyester, and offers a choice of 50-by-70 detailed with a

hand-knotted fringe. 5. Mélange Home offers fashion-forward designs in bed linens, decorative throws and other home accessories, making a variety of traditional and casual lifestyles for the home. 6. Protect-A-Bed’s BugLock Bed Bug Protection Pack offers the tools to combat and manage bed bug infestations. It comes with one BugLock waterproof mattress encasement and one BugLock box spring encasement.

3/7/2011 3:00:42 PM

Home Textiles Today

March 13, 2011

Product Gallery

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PILLOWS, PADS, BLANKETS & THROWS

1. Zambaiti adds to its Compagnia Lane Preziose collection with new, trendy colors of cashmere, washable blankets, in a machine-washable blend of 50% cashmere, 35% acrylic and 15% wool.

3. United Feather & Down introduces the Sleep for Success! Dorm collection, designed for college students. This new collection is built to help students make the most of the sleep they get.

2. S.S. Dweck & Sons New Technology fiber beds are super-soft, with a two-inch gusset and baffled boxed so the down alternative filling does not shift.

4. The new dark gray with light gray jacquard border travel blanket from Stellar Alliance/IBENA can be folded or rolled up and packed away in a suitcase, carry-on bag or tote for easy portability. It’s available in throw size, 60-

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by-80 only, and is made up of 50% cotton, 35% acrylic and15% polyester. 5. Pendleton Woolen Mills’ classic, popular pattern of the Glacier Park National Park blanket is now available in a new construction—a fringed throw of brushed superfine merino. It comes in a 54-by-72 size, plus a 3-inch fringe.

3/7/2011 4:30:23 PM

Home Textiles Today

March 13, 2011

Product Gallery

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PILLOWS, PADS, BLANKETS & THROWS

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1 Thro by Marlo Lorenz offers the Best Friends throw, made of 100% polyester. It’s microplush and comes in a 50-by60 size. 2 Soft-Tex introduces its revamped Memory Loft series with NanoTex Coolest Comfort fabric technology. This collection of pillows and mattress toppers has been revamped for market and features a blend of the company’s proprietary Sofloft fiber and memory foam with three breathable Nanotex Coolest Comfort fabrics.

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3 Domay’s Hotel by Domay brand has 50-by-60 thick-pile sherpa throws, available in double-sided sherpa and also one-sided sherpa with the top in solid-colored mink. Available in beige, brown, black, green and honey. 4 SensaGel is the new exclusive gel sensation in memory foam from Hudson Industries. The pillow combines the European forever-cool gel TriDimensional surface concept with supportive characteristics, elasticity and thermal conductivity. It’s non-toxic and hypoallergenic with

pressure relief distributed throughout the surface of every pillow. 5 Global Home Living showcases thermal blankets made of cotton available in an assortment of colors. 6 M&Z Marketing Group offers micro-plush throws, solids and prints that are reversible, from super-plush solid to faux wool.

3/7/2011 4:34:17 PM

Home Textiles Today

March 13, 2011

Product Gallery

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1 2

WINDOW COVERINGS 5

1. Morgan from Beacon Looms is a graphic outline floral and richly textured bouclé, which frames the undertreatment of Kaitlyn, a jacquard knit on sheer net ground. Together, they create a dramatic window. 2. Arlee Home Fashions’ Carrington tie-tab panel features a silk pick stitch look and is available in the midnight, chocolate, burgundy, ocean, and grass colorways.

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3. The Escape Leaf grommet-top panel from Commonwealth Home Fashions has been added to enhance the company’s Outdoor Décor collection. 4. Softline Home Fashions brings a fresh, simple and elegant approach to jacquard. The Kale Collection interprets a clean and modern aesthetic inspired by nature. It is available in three design patterns — Kale

Leaf, Kale Basket Weave and Kale Stripe — and nine earth-tone colorways. The collection is offered as readymade curtains, decorative pillows or by the bolt. 5. Elrene Home Fashions’ new Continental program is a tonal, sheer-stripe contemporary look with a grommet top.

3/7/2011 4:50:04 PM

Home Textiles Today

March 13, 2011

Product Gallery

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WINDOW COVERINGS

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1. Arley presents Luxor, a contemporary floral jacquard design with charcoal linear detail on a soft white ground. This panel is being offered with a grommet top and a traditional rod pocket top. 2. Park B. Smith Ltd.’s long-lasting Magic Blind program of Roman shades — adaptable to any curtain rod — has developed an animal instinct this market with the new Wildlife design featuring cheetah-, tiger- and zebra-skin patterns.

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3. Ellery Homestyles presents its new watercolor floral, Villastria, printed on Ellery’s Shantung, a lustrous, jacquard textured fabric accented by a solid band of the same fabric at the top. It is 100% polyester, 52-by-84 inch panels with a pieced back-tab panel.

5. Versailles Home Fashions is coming out with a collection of patented bamboo ring-top curtains, which come in assorted looks like this 63-inch panel called Espresso.

4. Gigi from Triangle Home Fashions adds dramatic flair to home décor. The fabric is cut by a laser into a circle, creating dimensional elegance.

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Leading the market with luxurious and innovative home products from the most trusted brands

Visit our showroom London Luxur y LLC 295 Fifth Avenue, Suite 817 NYC 212.679.8300 sales@londonlux.com www.londonlux.com

ELIZABETH ARDEN and the Red Door logo are trademarks of FD Management, Inc. and are being used under license. THE SHARPER IMAGE © name and logo are registered trademarks and are used under license. ARM & HAMMER and The ARM & HAMMER logo are trademarks of Church & Dwight Co., Inc and are used under license. © 2011 Schering-Plough HealthCare Products, Inc. All Rights Reserved. Claritin© is a trademark of Schering-Plough HealthCare Products, Inc.

Home Textiles Today

March 13, 2011

Product Gallery

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WINDOW COVERINGS

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1. Achim will â&#x20AC;&#x153;Rise and Shineâ&#x20AC;? at market with this new rooster-themed kitchen tier collection that matches a three-piece kitchen textiles set. 2. Universal Home Fashions is showing Allyson, a faux silk drape with a slub and featuring an all-over floral embroidery that has been accented with cut velvet details.

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3. Home Fashions International features Casablanca, an elegant damask frame shown as a grommet-style panel. This jacquard is offered in the updated platinum colorway, creating modern sophistication for the room. 4. Global Home Living is launching its window collection in blended jacquards, duck and 100% polyester fabrics.

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Home Textiles Today

March 13, 2011

Product Gallery

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INFANT AND JUVENILE

1. Give a Hoot is a fun, all-over printed owl design from Arley in shades of pink, green and aqua on a pink background. The look includes green gingham coordinates and colorful dot sheeting. 2. The Deluxe Sherpa Cuddle Blanket from Domay Bebe wraps baby in total cozy comfort. 3. Ashley McBride is helping babies count sheep with the new Lambie collection of faux lamb’s wool. Made of 100% polyester, the blankets measure 30-by-40 and

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come in assorted pastel colors, as seen here. 4. Ellery Homestyles launches its new Eclipse Kids collection, Kendall and Playtime Stripe, pairing a textural solid with a printed, fun, playful stripe in an Eclipse energy-saving, noise-reducing, blackout curtain. It is composed of 100% polyester, 42-by-84 panels and 42by-18 valance, with rod pocket panels and a double-layer scalloped valance. 5. The Northwest Company features new super-soft

micro-sherpa throws — with micro-raschel on the front and sherpa on the reverse. Shown here is Disney’s Tinkerbell design called Pixie Fun. 6. Global Home Living is introducing a line of 3-D bedding for juveniles. 7. Bright and fun-loving hooded bath towels from Towellers USA are 100% cotton and available in characters such as duck, frog, lion, puppy and penguin (shown).

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Home Textiles Today

March 13, 2011

Rugs

Winter 2011 Rug Preview

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Encouraged by an improved sales pace in the back half of 2010, area rug suppliers are marching into the New Year with a bevy of fresh looks set to roll out at the various winter markets kicking off in January. Suppliers said they are rapidly filling their appointment books for the markets, giving them cause to feel assured that buyers are returning to their showrooms to write orders and stock their shelves with new products in the coming months. Whether traditional or modern, new looks are meeting somewhere in the middle with many nature-inspired palettes and organic design elements dominating the season’s trends. “We are seeing big trends in tonal and textured looks,” explained Steven Peykar, principal, Saddle Brook, NJ-based Nourison. “So we have developed a number of new lines that utilize multiple textures, whether by using different yarns or different constructions like hand-made with cut-and-loop textures or others.” Here is a sampling of some major rug suppliers’ latest product introductions for winter 2011. HTT

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1. Surya Inc. is launching the new Moderne collection with designer Bob Mackie. Inspired by his costume and formalwear designs, these handtufted New Zealand wool rugs feature faux silk highlights. Moderne rugs are made in India. 2. Mohawk Home is expanding its licensed collection with Woolrich with several new designs, including this one titled Cedar Run. 3. Ebisons Harounian Imports is launching its new Urth collection, which spans seven antique Persian and Anatolian designs in four color combinations. 4. Rizzy Rugs is showing Avant Garde, a Tibetan hand-knotted and handspun semi-worsted rug made in a New Zealand wool and viscose blend. Designed for the high-end market, a 5-by-8 is set to retail for $1,799. 5. Oriental Weavers/Sphinx’s new Montego collection from Egypt uses a palette of citron green, terra cotta, bright mineral blue, fresh ivory and deep cocoa brown. Giving a modern twist to classical design, these 100% polypropylene machine-made rugs are made to complement outdoor living areas. 6. F.J. Kashanian Rugs new Indo-Peshawar collection of handmade rugs from India comes in a variety of designs, like this one titled Maharaja in the aqua-and-ivory colorway.

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Home Textiles Today

March 13, 2011

Rugs

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Winter 2011 Rug Preview 1

1. The Rug Market’s new Expressions collection comprises designs that are “all things trendy, hip and sophisticated” with looks like this one titled Whirl. These synthetic fiber rugs are being added to the company’s Ecconox line of value-priced products.

2. Capel Rugs’ new Daisy Climber Vine is one example of several rugs by designer Kevin O’Brien. Made in India, this collection is hand tufted from pure wool. 3. Harounian Rugs International is adding various new designs to its growing private label program of hand-crafted rugs made from wool and/or synthetic fibers. These skus are made to order to retailers’ specifications, including custom sizes, colors, and qualities. 4. Creative Home Ideas’ Figaro is a two-color cut and loop accent rug. It features a latex non-skid back, and is machine washable. 5. C & F Enterprises Inc. is introducing the Parfait collection of hand-hooked washable rugs and matching decorative pillows. Designs are seasonal, like this seashell pattern. 6. Momeni is expanding its machine-made offerings with several new collections as well as design additions to some existing, including the Sensations collection.

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AREA RUGS

shawliving.com

The smartest decorating makeover you can offer.

New York Market

High Point Market

March 14 - 18, 2011 New York Textiles Bldg. 295 5th Ave. Suite 306 New York, NY 10016

April 2 - 7, 2011 International Home Furnishings Center Green Wing, Suite 371 210 E. Commerce Ave. High Point, NC 27260

For more information, please contact your Shaw Living Representative. P.O. Drawer 2128 | Dalton, GA 30722-2128 | 800.282.7429 shawliving.com

We look forward to seeing you at Market!

Home Textiles Today

March 13, 2011

Rugs

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Winter 2011 Rug Preview 1

1. Nourison’s Lake rug is hand tufted in the company’s heaviest dense wool pile. Made in India, its construction is 75% New Zealand wool and 25% viscose. Designs are transitional and abstract. 2. cmi is launching seven new collections, including Olivera. These pieces employ Thimbleberries fabric colors and durable alternating braid construction. Made of 70% polyester and 30% cotton, Olivera reversible rugs come in dusty shale, soft black, vintage blue, light parsley, cranberry blend, and warm chestnut. 3. Company C’s new Mayfield rug, seen here in the cream colorway, is part of the Summer Brights collection of painterly floral hooked rugs made of 100% wool. 4. 828 International Trading Co. is introducing the Ellington collection of traditional and transitional styles. Made in India, these 60-count wool-and-silk rugs are hand-tufted and acid washed and feature some hand-carved details. 5. Shaw Living’s designer collection with Angela Adams grows this market with the addition of Modern Comfort, a grouping of machine-woven U.S.A.-made rugs constructed of the company’s “EverTouch” nylon fiber.

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Home Textiles Today

BEDDING ARLEY New York (212) 889-6144 Comforters include Carrie, featuring a contemporary floral print of graphic flowers and leaves in shades of chocolate and sage. A vibrant red-bottom border offers a colorful accent. Coordinate is a tonal stripe in shades of brown with a tossed floral sheet completing the design, and is a cotton/poly bed-ina-bag pattern. Bedspreads include Las Palmas, a fully quilted throw-style bedspread of a printed tropical leaf design on a chocolate background.

March 13, 2011

Mytex LLC and by em as part of the latter’s Ozone line of bath and bedding products. Ozone by em is a contemporary design.

CR GRAPHIC DESIGNS Sunset, Utah (702) 418-7121 The company is offering graphics for bedroom walls, and dimensional letters manufactured from acrylic, metal, wood and various laminates.

DIVATEX HOME FASHIONS New York (212) 252-0802 Burnet is a fresh design with a 100% cotton jacquard face from Divatex Home Fashions, inspired by an array of eclectic botanicals.

ELLERY HOMESTYLES ASHLEY MCBRIDE New York (212) 779-2976 The company has several new multipack bedding sets slated to debut. Churchill is a seven-piece comforter set dressed in faux dupioni and embroidered with decorative details. Yorkshire is an oversized and overfilled fourpiece comforter set, also made of faux dupioni and featuring embroidered design details. Both are from the company’s Wellington & Castle in-stock collection, which is available for immediate delivery.

BEACON LOOMS Teaneck, N.J. (201) 833-1600 Andelle is a soft and matte satin enhanced with classic pintuck, creating a fresh ensemble in neutral coloration.

C&F ENTERPRISES Newport News, Va. (888) 889-9868 Barbados Sand by Williamsburg features an exotic design taken from a roller-printed whole cloth quilt in the collections of The Colonial Williamsburg Foundation.

CHEZ DUVET New York (212) 545-8999 Chez Duvet’s new complete Duvet-in-a-Bag coordinates an allergy-free duvet insert with more than 60 duvet cover designs, and matching pillow shams with envelope closure, all packaged in a structured reusable tote. Design innovations including Corner Keepers technology and a hidden magnet duvet cover closure make this all-inclusive set fresh and easy to use. The Duvet-in-a-Bag collection is made in collaboration with

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New York (212) 448-4450 Ellery Homestyles, under the Vue brand, introduces Mosaic Fleur, a Suzanni-style print inspired by global influences, with a reverse side featuring a coordinating whimsical print. The comforter and standard sham are 220thread-count cotton sateen. A diverse range of decorative pillows with a variety of embellishments add to the collection.

Market Intros

erlets and shams feature a contemporary 1-inch square design with 2-ounce poly fill; and the duvet with matching shams features a button closure with 1inch flanges. The collection also offers boudoir pillows and Euro shams for a complete bed story. MicroCotton Bedding features 100% long-staple, very fine cotton that is exceptionally soft, superabsorbent, quick drying and no linting. It is 100% natural (no chemicals used except ecofriendly azo-free dyes) and is machine-washable. Supima Bedding is made from 100% domestically grown Supima cotton woven into a sateen fabric. Sheets are oversized to fit high loft mattress; the duvet has a button closure and is oversized for high loft beds; the fitted sheet has elastic all the way around.

NEWPORT LAYTON HOME FASHIONS New York (212) 447-6777 The Florinda quilt and shams — pieced, floral and stripe in 100% cotton — are updated in mauve, mustard and olive. The new Urban Renovation collection softens hard edges with black-and-gray chenille circles on a pewter ground. The Metropolis collection is a transitional comforter bedding ensemble accented with grossgrain ribbon on an ombre cushion and on a faux chinchilla fur throw.

PACIFIC COAST HOME FURNISHINGS Commerce, Calif. (323) 838-7808 Sherry Kline by Pacific Coast Home Furnishings offers the Jungle Passage comforter set featuring rich, exotic colors.

PDK WORLDWIDE INDO COUNT INDUSTRIES New York (646) 469-6517 Indo Count Industries presents the Arabian Spice collection, inspired by an exotic, bustling bazaar filled with spicy aromas of cinnamon, cardamom, saffron and cloves.

New York (212) 889-6144 PDK Worldwide’s Taipei is a pieced and flanged comforter ensemble on textured fabric with a vine embroidery on the comforter, shams and accessories. A pieced horizontal band runs through the center.

JENNY GEORGE DESIGNS

PENDLETON

New York (917) 554-3705 Jenny George Designs presents Hampton, a cotton/rayon blend duvet set with a printed tonal stripe pattern in shades of rose with a subtle hint of shine. The cotton/rayon blend imparts an excellent hand. Hampton is available in full/queen and king sizes.

Portland, Ore. (503) 535-5416 Historic black and white Acoma pottery inspired the eye-catching geometrics of Pendleton’s Sky City pattern. It’s in unnapped, sueded trim and 82% wool/18% cotton. Standard sham fits 20-by-26; twin 64-by80; queen 90-by-90; and king 108-by-90. The Taos Ikat blanket was inspired by a weaving displayed at a renowned museum in Taos, N.M., which specializes in Native American, Hispanic and international art. The jacquard loom interpretation of traditional Ikat captures the depth of color and subtlety inherent in this ancient artform. It’s unnapped and whipstitched; and made of 82% wool/18% cotton. The standard sham fits a 20-by-26 pillow; queen, 90-by-90; and king, 108by-90.

GREENLAND HOME FASHIONS Chino, Calif. (800) 677-8140 The 100% cotton Amelia quilt combines floral prints and plaids in reds, blues, yellows and natural tones. Intricate vermicelli quilting provides a rich surface texture. The reversible antique floral back gives a two-in-one look.

HOME SOURCE INTERNATIONAL Atlanta (404) 682-9820 Home Source International introduces berry and black pearl to the Bamboo Collection, a 12color palette of 100% rayon from bamboo sheets and top-of-bed. Completing the Bamboo Collection ensemble is a new duvet with matching pillow shams in white. The Bamboo Collection’s 100% rayon from bamboo bedding is naturally silky soft and antibacterial. The structure of bamboo provides heat regulation and moisture management. The 250-count construction of the collection facilitates a unique level of comfort and performance not found among higher thread-count cottons. Oversized to fit high-loft mattresses, the top hems and pillowcase cuffs are sewn with a sherry stitch; the quilted cov-

KUMI KOOKOON Gardena, Calif. (310) 515-8811 Kumi Kookoon introduces its silk bedding Ming Collection. Covered in silk charmeuse, this new line has a design reminiscent of old Chinese dynasties. Pillows, duvets and throws are filled with hand-strung, gradeA, mulberry silk fibers. All of Kumi Kookoon’s products are 100% naturally hypoallergenic, inhospitable to dust mites and resistant to mildew.

M&Z MARKETING GROUP New York (212) 631-0900 M&Z Marketing Group presents super-soft and luxury-four season embossed microfiber down alternative blankets in several patterns and has matching sheet sets, duvet/sham sets and down alternative comforter/sham sets.

SLEEPWELL New York (212) 499-9500 Grace from Sleepwell is a cotton-rich, reversible duvet in positive-negative large-scale damask scroll in alabaster and beige.

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STELLAR ALLIANCE/WULFING New York (212) 563-6305 Soft and substantial Dessin VI bedding in 100% cotton yarndyed flannel is available in bedding, top of bed and blankets.

SUNTEX DESIGNS City of Industry, Calif. (909) 718-0509 The Fraiche bedding ensembles pull inspiration from the most current fashion trends and combine these with affordable quality and comfort for the home. The Lenox bedding line features sophisticatedly whimsical designs inspired by Lenox china patterns. Ensembles consist of high-quality cotton jacquards, intricate jacquard weaves and dress-maker detailing. Designs work back to coordinated sheets and decorative pillows with unique embellishments. Dansk bedding ensembles are accented by six solidcolor bedding collections that coordinate back to each of the four printed ensembles. The collection consists of comforters, duvets, quilts and accessories.

TEXTRADE INTERNATIONAL LTD. Mumbai, India 0091-22-28514430 Several new bedding collections are up for launch. Rice Stitch is a reversible quilt set made of 400-count cotton sateen. Aqua square, in the Laboratory line, is a reversible quilt set made of 400-count cotton sateen. Mini-Diamond, also from the Laboratory collection, is a reversible quilt set made of 400-count cotton sateen. Polka, another Laboratory collection addition, is a reversible quilt set made of 400-count cotton canvas.

VENUS GROUP Foothill Ranch, Calif. (949) 609-1299 Venus Home will offer bedding solutions with traditional styling, creating classic looks updated with modern twists in addition to enriching its transitional and contemporary fashion bedding lines. Treatments include romantic florals accented with embroidery and large-scale medallions on patchwork backgrounds. Fashion jacquards adorn bedding ensembles. Two of the many fashion bedding introductions are the Gradient and

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Home Textiles Today

Abacus bedding collections. The Gradient bedding collection is a sophisticated, contemporary design that combines classic beauty with elegant simplicity. The linear embroidery creates a smooth blending of contrasting shades of blue, giving the illusion of an ombre effect. The pieced quilting adds symmetry and dimension to the color scheme. The Abacus

March 13, 2011

bedding collection is inspired by geometric patterns, infusing modern elegance and luxury. Artfully embroidered motifs, tossed circles and sunbursts in cool shades of gray create a playful interpretation of an updated geometric design.

BATH

Market Intros

Bacova will be featuring a full line of durable woven polypropylene mats. The mats can be used indoors or outdoors, and are suited for use in front of any door. They are offered in a large variety of patterns and textures, and priced at $5.99 to $7.99.

THE BACOVA GUILD LTD.

CHF INDUSTRIES

Richmond, Va. (540) 863-2741

New York (212) 951-7902

The Blue Blossom coordinate bath collection features a fresh Jacobean-inspired floral with sunshine yellow and blue sky accents. The printed shower curtain is 100% polyester; the rugs and towels, in Sunshine Yellow and Sky Blue, are all 100% cotton; and there are tufted rugs, jacquard dot towels, embroidered dot towels and embroidered flower

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towels with dobby border. The bath accessories — made of stoneware ceramic — are a lotion pump, tissue holder, soap dish, toothbrush holder, tumbler and wastebasket.

CHORTEX Bolton, U.K.. (44) 1204 695611 Chortex bath ensembles include Rhapsody Royal; 100% Egyptian cotton loops are featured in bath sheets, bath towels, hand towels and washcloths.

COMMONWEALTH HOME FASHIONS Willsboro, N.Y. (514) 384-8290 Escape Leaf from Commonwealth Home Fashions is a continuation of the company’s Outdoor Décor Voile program, which incorporates a variety of colors in solids and prints in pinpointed lengths.

HOME SOURCE INTERNATIONAL Atlanta (404) 682-9820 The Bamboo Collection is rayon from bamboo/cotton towels in four colors: white, ivory, oat and aqua. The loops of these towels are 50% rayon from bamboo/50% cotton. The Bamboo collection towels are super-absorbent, and available in bath, hand and wash. Supima cotton towels are domestically grown and made from 100% certified Supima cotton.

NEWPORT LAYTON HOME FASHIONS

BASIC BEDDING

New York (212) 447-6777 Pebbles is a resin bath group made of matte and shiny stones. It is paired with a 100% polytextured ribbon-stripe shower curtain called Celebrity, both in earth tones.

PENDLETON WOOLEN MILLS Portland, Ore. (503) 535-5416 New patterns in Pendleton Woolen Mill’s oversized jacquard towels echo the heritage of boldly patterned blankets in a new fabric. Four new blanket patterns are re-created in super-sized towels for beach, poolside or hot tub. The cotton velour is an ideal canvas for Native American-inspired designs. They are sheared on one side for softness, looped on the other for absorption, and are 100% cotton in a 40-inch-by-70inch.

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Home Textiles Today

REGENCE HOME New York (212) 967-2138 In addition to traditional all-cotton choices, Regence Home is showing microfiber bath rugs in a range of designs and colors. These include open-stock sizes and two-piece sets in both plush and looped construction. The company will also be showing the Chesterfield microfiber cushion mat in its own de-

March 13, 2011

sign and colors.

S.S. DWECK & SONS Irvington, N.J. (973) 375-0900 S.S. Dweck & Sons’ Pastel Brights is a colorful collection of washcloths that is also soft, fluffy and absorbent.

SUNTEX DESIGNS City of Industry, Calif. (909) 718-0509

Market Intros

The Dansk bath collection is modern, yet functional and eclectic. Fine porcelain monochrome accessories in flowing designs are adorned with the Dansk logo and warm woods are contrasted with cool brushed steel accents. Plush Turkish towels and tub mats in fine cotton yarn dyed jacquards coordinate in a true European spa fashion. Easy-care

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shower curtains complete the look. The Fraiche bath collection spans neoclassical looks and the contemporary everyday casual. The Harvest and Holiday collections are enhanced by traditional motifs in a variety of styles. Shower curtains are designed to coordinate with the bath accessories.

™

more than just memory foam

taking

comfort

heights

to new

TRIDENT GROUP/ ABHISHEK INDUSTRIES New York (212) 684-6342 Trident is showcasing its “choicest range” of products for its Air Rich Collection. Air Rich is the yarn technology the company developed last year, and is now building with new products, innovations and designs for this market. The collection features lush and airy super-absorbent threeply loops that are bamboo-rich. Its sister, the Air Lite low-weight collection, is designed to improve in loft after every wash. And the textured Air Spa collection easily wicks water when used. Trident is also set to introduce a select range of cottonblend towels, which use combinations of cotton linen and cotton ramie paired with innovative techniques, as in the case of the company’s Ultra Fine three-Ply and the Zero Pile Pull towel collections. The company will also launch its collection of denim towels that connects fashion to functionality. The established terry house is expanding on its assortment of terry bathrobes and made-ups. Styles for market include kimono, shawl, hooded, and notch collar, and its extensions include terry beach bags, pouches, serapes, head wraps and other items.

WESTPOINT HOME New York (212) 930-2561 Caribbean Joe Beach towels from WestPoint Home are fun, bright and whimsical with fiberreactive prints suited for the beach and pool.

KITCHEN & TABLETOP ANCHOR HOME PRODUCTS

Visit Our Newly Expanded

New York Showroom www.soft-tex.com 212.252.9708

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230

Avenue Suite 1204

Wyckoff, N.J. (201) 493-8585 The introduction to the kitchen collection and indoor-outdoor placemats include four patterns from Paul Brent Studios. Autumn Damask from Andrea Brooks Designs is also being offered in chair pads and cushion rugs. The addition of Crossroads in tan rounds out the five color assortment of products in kitchen towels, potholders, oven mitts, placemats, napkins, tablecloths, appliance covers, chair pads and window treatments.

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Home Textiles Today

DOMAY INC. Montreal (514) 383-8989 The Gourmet Pro Brand ribbed, microfiber kitchen set from Domay includes a 12-inch oven mitt, 7-by-8 potholder, 14-by-19 casserole/kitchen towel in addition to a 12-by-12 mesh scrubber dishcloth. The set comes in assorted muted colors such as sand, smoke blue and sage green.

March 13, 2011

HOME FASHIONS INTERNATIONAL New York (212) 689-3579 The proud peacock table runner from Home Fashions International features “fine-feathered” embroidery on linen.

PEKING HANDICRAFT South San Francisco, Calif. (650) 871-3759 The company is introducing

Market Intros

linen collections Rosanna and Ellen Crimi-Trent. With Rosanna it is unveiling five lines: Pasta Italiana, Olive Oil, Parisian Wallpaper, Cake and Tea Time. Each collection is comprised of a full apron and kitchen towel, with a few also in napkins and placemats. Rosanna’s aprons are 26-inch-by-34-inch, kitchen towels are 18-by-25, napkins are 18-by-18 and placemats are

13-by-19. The company is also introducing Gourmet Feathers linens with Ellen Crimi-Trent: There are four different styles within the collection, each style comprised of a full apron, half apron, kitchen towel and potholder. Ellen’s aprons are 25-by-34.5, half aprons are 22-by-22.5, kitchen towels are 18-by-25, and potholders are 8.5-by-8.5.

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S.S. DWECK & SONS Irvington, N.J. (973) 375-0900 S.S. Dweck & Sons’ Smart collection of Micro Touch products boasts a high-tech drying mat that matches the kitchen towels, utility towels and dishcloths. It’s waffled, for a softer feel and more drying power in an array of colors.

W-C HOME FASHIONS LLC Orange, Calif. (714) 221-8790 The company is showing three new programs, each spanning tablecloth, placemats and napkins. Herringbone & Stripes is a transitional program of texture and pattern made of 100% polyester that comes in two colorways — platinum and tan. Cornucopia Jacquard features a classic harvest motif-designed program made of a 52% cotton and 48% polyester blend. Vineyard Vine Stripe is a yarn-dyed, jacquard-striped program made in a range of fall colors for the season, such as greens, golds and plums.

WESTPOINT HOME New York (212) 930-2561 Spice up the kitchen with Caribbean Joe tropical kitchen textiles featuring printed, sculpted and appliquéd towels with coordinating pot mitts.

AREA RUGS ACHIM IMPORTING COMPANY New York (212) 686-6652 The braided rug from Achim Importing Company is 20-inches-by30-inches with six pieces per box, four boxes per master carton.

DOMAY Montreal (514) 383-8989 Domay is laying out floor mats featuring original licensed work by artists such as Warren Kimble, Marilyn Hageman, Albena Hristova and Conrad Knutsen. These oversized 13-by-19 placemats have heavy fabric binding on four sides and feature the artists’ biography sewn into the binding. The floor mats, 24-by-36 in size, will also be available for spring.

MAPLES RUGS Scottsboro, Ala. (256) 259-1327 The company continues to build its offerings made of Invistabranded fibers with the addition of several new accent and bath rugs. Many feature updated printed designs made domesti-

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Market Intros

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cally on the company’s Chromojet equipment. Also for market, Maples will offer new patterns in other printed constructions, as well as new constructions in olefin and kitchen scatter sizes and a new batch of eco-friendly, PET-fibermade goods.

ORIENTAL WEAVERS USA INC. Dalton, Ga. (800) 832-8020 The company’s “Accent-uate” collection of scatter-size rugs has been further enhanced for market with newly developed color palettes and designs spanning traditional to contemporary, including whimsical farm animals, bold geometrics, updated florals and transitional motifs. Three constructions answer to three levels of pricing — opening price-point loops, midtier berbers and best-priced hand-carved varieties.

with this contemporary rug collection of hand-tufted 100% New Zealand wool pieces made in India.

DEC PILLOWS CALDEIRA USA New York, NY (212) 532-2285 The company developed its new collections around three major designs. The tranquility theme

Home Textiles Today

March 13, 2011

beckons the nostalgic and romantic with neutral and pastel hues. Patterns include dots, stripes and ginghams. For its “The British are coming” story, the company created black-and-white styles inspired by U.K. icons, including The Beatles, London Bridge, double-decker buses, city taxis and Big Ben, and interpreted them on woven jacquards and other

textured fabrics, such as herringbones, hounds tooth and mini-plaids. The Farmhouse program is, as Caldeira notes, “recessionchic” with its retro lifestyle themes that speak to simplified, back-to-nature lifestyles. Plaids, patchworks, English florals, cotton, twills and linens are some of the looks that speak to this collection.

THE MANUAL WOODWORKERS & WEAVERS INC. Hendersonville, N.C. (800) 542-3139 The Manual Woodworkers & Weavers Climaweave bright floral tapestry indoor/outdoor pillow fabrics are durable and fade- and moisture-resistant, and are used to create products suitable for all four seasons. The size is 20-by-20.

S.S. DWECK & SONS Irvington, N.J. (973) 375-0900 S.S. Dweck & Sons offers heavyduty commercial-grade mats made from natural materials, including rubber, ground stones and crushed walnut shells. They are strong, fashionable and ecofriendly.

SURYA INC. Calhoun, Ga. (706) 625-4823, Ext. 118 The company’s market offerings span a range of constructions and looks. India-made Fallon is made up of handwoven, flatweave 100% wool rugs featuring sophisticated lattice patterns in trend-right colors. Indus Valley is a collection that combines value pricing of tufted rug qualities with fashionable hand-knotted looks. These rugs are made of 100% New Zealand wool in India. Kimaya rugs are hand-tufted from 100% New Zealand wool and are accented with viscose. Designs are contemporary and palettes are neutral here. Longtime haute couture designer Bob Mackie created the new Moderne collection of 100% New Zealand wool hand-tufted rugs highlighted with faux silk. The patterns are inspired by his elegant costume and formalwear designs, as is the color palette, which include peacock, plum and charcoal. Stella Smith looks to pay tribute to poets of the past

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Market Intros TRIANGLE HOME FASHIONS Cranbury, N.J. (609) 409-0345 Triangle Home Fashions present Colorama, a lively and fun collection, combining bright colors and unique techniques. Consumers can add a fresh-picked look to home decor with a pillow set featuring bold dimensional embroidery with ruffle detail. The Contempo collection combines a variety of techniques. The laser-cut pillow with soft felt fabric and the two knitted pillows create instant charm. There is also a “yarn-fused” pillow.

PILLOWS, PADS, BLANKETS & THROWS

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The pack also provides a clean and healthy sleeping environment, while being waterproof and stain-proof at the same time. The BugLock Bed Bug Protection Pack is available in sizes twin, twin XL, full, queen, king and California king. Protect-A-Bed is also offering a launch pack for retailers to carry multiple product sizes in an educational display module.

S.S. DWECK & SONS Irvington, N.J. (973) 375-0900 S.S. Dweck & Sons’ New Technology fiber beds are super soft, with a two-inch gusset, and baffled boxed so the down alternative filling does not shift.

UNITED FEATHER & DOWN DOMAY Montreal (514) 383-8989 Domay’s Hotel by Domay brand has 50-inch-by-60-inch thick pile sherpa throws, available in double-sided sherpa and also oneside sherpa with the top side in solid-colored mink. The throws are available in beige, brown, black, green and honey.

ELLERY HOMESTYLES

INTRODUCING

New York (212) 448-4450 The Luna Chenille collection is a sophisticated update to the classic chenille throw. Textures are available in herringbone or twill patterns in ivory, sage blue and mushroom, plus rust, burgundy, chocolate and eggplant. The collection is made of acrylic polyester, and comes in a choice of 50-by-70 detailed with a hand-knotted fringe.

PENDLETON WOOLEN MILLS

New Pro ducts, N mattres ew Bran ses / b ed pillo ds, New ws / m attress t Values oppers / bed p ro tectors

Portland, Ore. (503) 535-5416 Pendleton Woolen Mills’ classic, popular pattern of the Glacier Park National Park blanket is now available in a new construction — a fringed throw of brushed superfine merino. It’s 54-by-72 plus 3-inch fringe.

PROTECT-A-BED

New York Market Center™ / 230 Fifth Avenue, Suite 614 / 781-297-7111

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Cincinnati (513) 271-7222 Protect-A-Bed’s BugLock Bed Bug Protection Pack offers one BugLock waterproof mattress encasement and one BugLock box spring encasement. The product features the patented BugLock with Secure Seal and a three-sided zipper system, which completely locks the encasements in place and makes them bed-bug-escape- and entryproof on all sides.

Des Plaines, Ill. (847) 296-6500 United Feather & Down will also be introducing a Sleep for Success! Dorm Collection, designed for college students. This new collection is built to help students make the most of the sleep they get.

SINOMAX USA INC. New York (877) 726-3888 Sinomax introduces the Season’s Sherpa Pillow, great for sleeping the entire year. One side features plush, long-napped polyester sherpa, which holds onto the body’s natural heat while sleeping during cold winter nights. The reverse is covered with Tencel fabric, which features a moisture-management system to channel moisture and deliver a dry, comfortable sleeping surface. Now there is a warm side and cool side to the traditionally shaped memory foam pillow, versatile for all seasons. The Season’s Best collection offers new incarnations of memory foam, promising to deliver comfort during a cold winter’s night.

ZAMBAITI USA New York (212) 448-9160 From Zambaiti’s Compagnia Lane Preziose collection, the company is unveiling trendy colors for cashmere washable blankets, in a machine-washable blend of 50% cashmere, 35% acrylic and 15% wool. From the ThinkKashmir Collection, Zambaiti introduces Prestige, an elegant lightweight throw. It is finished with fine fringes and available in three neutral colors. Made in Italy, it is available in a 50-by-70 size.

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WINDOW COVERINGS ANCHOR HOME PRODUCTS Wyckoff, N.J. (201) 493-8585 Crossroads Tan has been added to the line of Versa-Tie double valances. This textured solid color is also available in tiers, swags and tailored valances. Colors include tan, blue, red, green and gold.

COMMONWEALTH HOME FASHIONS Willsboro, N.Y. (514) 384-8290 The Escape Leaf grommet-top panel from Commonwealth Home Fashions has been added to enhance the company’s Outdoor Décor collection.

ELLERY HOMESTYLES New York (212) 448-4450

March 13, 2011

The new watercolor Villastria Floral is printed on Ellery’s Shantung, a lustrous, jacquard textured fabric accented by a solid band of the same fabric at the top. It is 100% polyester, 52-inch-by-84-inch panels with a pieced back-tab panel. The Turkish Delights: Grand Bazaar and Izmir Ikat collection from Waverly is being introduced by Ellery Homestyles. A fresh, global take on the traditional Jacobean features an interesting marriage of ikat and trellis design. Both are available in 50-by-84 back-tab panels and 54-by-18 peekaboo valance.

SOFTLINE HOME FASHIONS Gardena, Calif. (800) 701-4220 Softline Home Fashions brings a fresh, simple and elegant ap-

Karastan Makes High Point Market Return DALTON, GA. — After an almost six-year absence, Mohawk Industries’ Karastan Rugs is again participating in the High Point Market this spring. The last time Karastan was part of the biannual market was October 2005. The company said it is returning now to reconnect with the furniture and design community at this long-standing venue for the industry. “Our updated product line is perfect for all furniture retailers and designers, and High Point is

the best show to see those customers,” said Tammy Foubert, product manager for Karastan Rugs. “We plan to enhance our existing relationships with our furniture and design accounts, and are excited about adding new accounts in specific market areas.” Karastan’s showroom will be located in space C409 at the International Home Furnishings Center (IHFC). The upcoming High Point Market is scheduled April 2 through 7. HTT

Market Intros

proach to jacquard with the Kale collection. A clean and modern aesthetic with inspiration derived from nature, it is available in three design patterns (Kale Leaf, Kale Basket Weave and Kale Stripe) in nine earth-tone colors. It’s offered as ready-made curtains, decorative pillows or by the bolt.

an eco-friendly bamboo with a 100% cotton trim and recyclable packaging; and it comes in a variety of looks that are suitable for use in the patio, dining room and kitchen. Sizes include a 48-by-12 valance, a two-panel 48-by-24 tier set, a 40-by-63 panel and a 40-by-84 panel.

INFANT & JUVENILE

VERSAILLES HOME FASHIONS Ville D’Anjou, Quebec, Canada (514) 351-8402 The company is introducing its patented bamboo ring-top curtains, featuring an innovative “easy glide” design. The company said that apart from this simple-use style, this collection offers other benefits: It filters sunlight like a roman shade; it does not use cords, making it child-proof; the construction is

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ARLEY New York (212) 889-6144 Arley offers an all-over printed owl design in shades of pink, green and aqua on a pink background in a collection. Green gingham coordinate and colorful dots sheeting make the new pattern a “hoot.”

ASHLEY MCBRIDE New York (212) 779-2976 Ashley McBride is helping ba-

bies count sheep with the new Lambie collection of faux lamb’s wool. Made of 100% polyester, the blankets measure 30-inchesby-40-inches and come in assorted pastel colors.

THE NORTHWEST COMPANY New York (800) 242-6996 The super-soft Micro Sherpa plush throw features micro-raschel on the front and sherpa on the reverse, and is available in many sports and entertainment licenses. Disney’s Tinkerbell design is called Pixie Fun.

TOWELLERS USA New York (212) 685-6301 Bath time is fun with Towellers’ character-designed hooded bath towels that are 100% cotton and available in animals such as Duck, Frog, Lion, Penguin and Puppy.

Safavieh Opens Warehouse Facility on West Coast P O R T W A S H I N G T O N , N.Y. —

Looking to speed up the rate of its drop shipments to its West Coast customers, upscale rug house Safavieh recently purchased a new warehouse in Fontana, Calif. The company is calling the new 150,000-square-foot site, which has 35-foot high ceilings, a “strategic move” that brings Safavieh’s total warehousing space in North America to 1,000,000 square feet, including its other facilities in Easton, Pa.; a new distribution center in LaSalle, Ontario, to service company’s growing Canadian customer base; and its site here at headquarters.

“Speed and efficiency will be greatly improved by splitting inventory in locations on the East and West coasts, which is particularly important for western state retailers in all channels,” said Arash Yaraghi, principal. “The move is particularly significant for smaller dealers west of the Mississippi, because these customers are as concerned about shipping costs as they are about speed of delivery. Our customers in western states will see their freight rates significantly reduced.” Since 2008 when Safavieh implemented its state-of-the-art logistics program, the company said one of its main competitive

advantages has been the ability to ship product within three days. “The new distribution centers in California and Canada will expand our warehouse stock levels to provide immediate delivery on over 1,000 programmed designs, each in more than eight sizes and several color schemes,” Yaraghi noted. In addition, he continued, the company’s sales momentum in Canada and the United States’ West Coast “has been building for years, and we are projecting increased growth in these markets. The new warehouse and distribution centers meet our needs while providing ample space for future growth.” HTT

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MARKET KICKOFF PARTY PENTHOUSE LOUNGE & ROOFTOP CLUB Sunday, March 13, 2011 • 6pm – 8pm Cocktails & Hors d’oeuvres Industry business card required for admittance.