HTT September 12 Issue by Sandow Media

Sunday, September 12, 2010

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

hometextilestoday.com

| Vol. 31, No 22 | $8.00

Fall • The Latest News Market • New Product Gallery • Line Reviews Returns

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Sunday, September 12, 2010

THE BUSINESS AND FASHION NEWSPAPER OF THE HOME TEXTILES INDUSTRY

Bombay Company Enters Textiles Arena NEW YORK — Bombay Company takes its brand into home textiles and other home furnishings categories this month on QVC, but that’s just the beginning of the rollout. Once a retail chain with more than 450 doors and now a home decor brand, Bombay will debut its first full collection at QVC. The company is also finalizing negotiations for a shop-in-shop with a national retailer that would debut next spring and is looking to go big in placements with major nameplates. Bombay also plans to launch a consumer website in mid-2011. “This brand is being tiered so it can go into the mass market as well as deSEE BOMBAY PAGE 92

London Luxury Lands Claritin License for Anti-allergen Line BY JENNIFER MARKS N EW YORK — London Luxury this week will introduce an antiallergen bedding collection licensed under the Claritin brand, the leading over-the-counter medication for allergy relief. The collection runs the gamut: comforters, comforter covers, sheets, pillows, mattress pads, chil-

dren’s bedding, travel pillows and neck rolls positioned as a luxurious complement to an allergy sufferer’s daily regimen. Claritin bedding is engineered to function as a barrier to dust mites, pet dander and other allergens. Some of the packaging calls out the product’s anti-allergen features, while others depict pets and SEE LONDON PAGE 94

Record Demand Keeps Cotton Prices High BY JILL ROWEN N EW YORK — Manufacturers have been struggling with rising cotton prices in last few years and the reason is simple. It is Economics 101: the record demand for cotton around the world is continuing to outpace production. In fact, Cotton Incorporated reported that this is the sixth consecutive year where production has been lower than consumption, with the latest fig-

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ures indicating a 4 million bale production/consumption gap for 2010/2011. The silver lining is that organizations from Cotton Inc., to the International Cotton Advisory Committee (ICAC) and India’s Texprocil all report that cotton production will be up this year. That may be of little comfort to vendors and buyers in the home textile arena. Even this increased production doesn’t offSEE DEMAND PAGE 94

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| Vol. 31, No. 22 | $8.00

CHF Delves into Brands BY CAROLE SLOAN N EW YORK — CHF Industries is moving into the brand arena even further than its already is, and in some cases changing its approach to the design and marketing in some brands. For CHF, “business at the top end is really strong, and we see it as really growing,” Frank Foley, ceo remarked. Kate Spade and Marc Ekco are set to join the company’s brands with launches planned for spring. The family of brands includes Donna Karan Collection, and the designer’s Essentials and Pure programs as well as two levels of home textiles in DKNY. DKNY will be refreshed in design and merchandisng. “With DKNY we have been fashion leaders,” said Joan Karron, evp, “and we will continue that as our mission. DKNY is a fashion driven brand. Our mission is to stay ahead of the pack with a different approach as well as some core items in the second generation. We will revisit our design leadership.” For each brand there is an inde-

Gardenia, a new bath ensemble, is designed for young adults and highlights the company’s larger rug sizes – 3-by-5 and 5-by-7.

SEE CHF PAGE 94

Angela Adams Embraces Wild Side NEW YORK — Taking two design extremes, Angela Adams spring Modern Comfort collection embraces The Wild and The Domesticated as themes for decorative berdding. In her new quilt introductions, the designer uses stripes and squared prints appliquéd in scattered arrangements as major design elements in a collection produced under license by Sunham Home Fashions. Colors in the new palette range from tonal looks to greens and blues mixed and pinks and oranges. Geometrics, starbursts and geometrics are important directions for the five new duvets. Harbor, a geometric percale print, and Circles, a tonal look, are at one end of the design spectrum; Foxy, in pink and orange and Peacock, a starburst in greens and blues, represent another facet of her spring looks in duvets. Quilts in full/queen are $89.99; duvet sets are $99.99. HTT

Ruby from the new Angela Adams quilt collection uses patch motifs in bright colors with full/queens at $89.99.

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Home Textiles Today

> hometextilestoday.com

September 12, 2010

Fall Market Issue

Bedding Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

Bath Shop Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76

Kitchen & Tabletop Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80

Area Rugs Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82

Decorative Pillows Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84

Pillows, Pads, Blankets & Throws Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84

Window Coverings Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .88

Infant & Juvenile Picture portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 Product line reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .90

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Home Textiles Today

Retail Briefs Pier 1 Hits Double-Digit Comp Increases in Second Quarter

ier 1 Imports Inc. turned around its comparable store sales in the second quarter and the first half, taking them up double digits after having suffered declines in the same year-ago periods. In the home furnishings chain’s second quarter, which ended Aug. 28, comps grew by 11.2% versus a 7.6% decrease last year. And total sales improved by 8.0% to $310 million in the second quarter. Year-to-date, total sales increased 8.5% to $616 million from $568 million. Comps jumped 12.7% versus a comp decline of 7.5% last year. The company also noted its merchandise margins were “very strong” in the second quarter, and are expected to comprise about 58% of sales. Earnings for the second quarter are projected to be in a range of 10 cents to 12 cents per share. “We are extremely pleased with our comp store sales results for the second quarter. August was particularly strong with the biggest comp of the quarter,” said Alex Smith, president and ceo. “We continue to see strengths in all parts of the country and in all merchandise categories — with improvements in traffic, conversion and ticket. We are especially pleased to be showing positive comps on a two-year basis. Merchandise margins were solid and consistent throughout the quarter.”

Rue La La Releases Android App

rivate online shopping site Rue La La has launched a mobile application for Android devices that will allow members to purchase directly from their phones. The free app includes a calendar that will alert members when their favorite brands are on sale as well as Facebook and Twitter features so members can share their shopping news and invite friends to join Rue La La.

Sunham Earns Target Award of Excellence

unham Home Fashions was awarded a Target Award of Excellence for 2009. The award is the company’s third from the Minneapolis-based retailer, with previous awards presented in 2006 and 2007.

September 12, 2010

News

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American Textile Company in Expansion Mode PITTSBURGH — American Textile Company is expanding its operations aggressively, adding to its R&D with a newly hired team of industry experts and heading into the New York Home Fashions Market with what one executive described as the most robust product offering in the company’s 85-year history. “We are charting our own course,” said Blake Ruttenberg, evp, sales and marketing. “We’re exploring channel expansion. We’re exploring category expansion.” The company has opened an office in Davidson, N.C., that will be the focus of all technological-related product development. Located about 17 miles north of Charlotte, the facility is staffed by a bevy of new appointments. Jane Fischer, vp, product development, brings over 20

years of industry experience in product development. Fischer will be responsible for setting strategy and direction for the product development team. Noreen O’Reilly, director, product development, also with more than two decades in the industry, will be responsible for the development, marketing and management of all new product introductions. Shannon Hughes, sr. product technical manager, has more than 15 years of experience in product innovation and engineering. Hughes will be responsible for providing technical direction for the development and design of new products and product specifications for the entire portfolio. Mette Odom, vp, marketing, has more than 20 years in the industry and will be responsible

for setting strategy and direction for the marketing department. Monica Bush, marketing communications manager, brings over 10 years of experience in marketing communications for various industries. Bush will be responsible for overseeing brand development and communications for Aller-Ease, Rest Right, and all future licensing and brand initiatives. David Templeton, national account manager, brings over 18 years of industry experience in sales and merchandising. He will be responsible for managing and growing key retail accounts across the United States. “This is the unveiling of a new company for a new time,” said Ruttenberg, who added the new team will help “elevate our products and our company to the next level.” HTT

NPD: Back-to-School May Fuel Home Textiles Growth BY JILL ROWEN PORT WASHINGTON, N.Y. — The

third and fourth quarters of 2010 are poised for growth in the home textile industry, according to Kathleen Cella, director for The NPD Group’s Housewares and Home Textiles divisions. Sales data for home textiles during the same time last year show a return to spending for many consumers. “While many consumers were holding back on spending last year, the back-to-school season may have helped fuel some growth in the home textiles industry,” Cella told HTT. “Third quarter ’09 (July, Aug. Sept.) generated double-digit

growth over second quarter ’09 (April, May, June), with categories such as comforters, comforter sets, pillows, bath mats, and shower curtains showing the strongest growth.” The firm anticipates similar results for the upcoming quarters. Among the categories still struggling are mattress pads, which are off by about 15%, according to Cella. Within the bedding category shoppers are still looking to neutrals, with the color white showing the biggest dollar increases, followed by cartoon logos. White also led dollar growth in the bath category, according to NPD. More daring consumers are turning to prints, especially geometrics, which are making a

comeback. While pricing remains a sensitive issue all around, consumers polled by NPD actually ranked price as a secondary motivator compared to how a product looks when asked what is important when shopping for products. NPD reported that 32% of consumers surveyed in the home and housewares categories noted that looks influenced their purchases the most. “People who are shopping the last quarters of the year may be willing to spend more on their kids for back-to-school, for instance, and perhaps are not as focused on price during their shopping around the holidays,” noted Cella. HTT

Town & Country, Debbie Mumm Collaborate S POK ANE , WA SH . — Cooking

up a new batch of kitchen textiles and bath coordinates this market is Town & Country Living with the help of new licensing partner, author and artist Debbie Mumm. Town & Country is featuring Mumm’s distinctive artwork and designs on dozens of products, including kitchen towels, aprons,

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oven mitts, pot holders, rugs, placemats, napkins, tablecloths, runners, chair pads, shower curtains and bath accessories. The assortment includes both every day and seasonal/holiday looks – the latter of which Mumm is especially known for in her industry. The artist is this year celebrating her 25th anniversary as a designer

of quilts and home décor. “We are very excited to work with Debbie Mumm,” said Neil Mandell, chief merchandising officer for Town & Country Living. “She is bringing her talents to Town & Country Living with a creative group of products merchandised as ‘Debbie Mumm, a Designer for all Seasons.’” HTT

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Home Textiles Today

News

September 12, 2010

> hometextilestoday.com

Mineral Tones Highlight Lacoste Offerings NEW YORK — Mineral tones highlight the new bedding collection at Lacoste, with dots, plaids, and graphic squares the dominant design themes. In the Club collection, the upper end segment of the new bedding, dots and stripes highlight Bolturno on the top of bed, with the reverse an allover dot. Full/queens in the Club collection are $249.99. Casual collection beds evoke a simple, more preppy mood with yarn dyed plaids as in Odum; navy and taupe against a brick stripe in Gimel; and dense all-over dots with the dots changing intensity and size in Neda. Full/queens in Casual are $149.99. HTT

Left: Flag makes a dramatic statement with giant letters of the company name along with the classic crocodile logo in a beach towel designed for two. Above: Neda features dense all-over dots with the dots changing intensity and size.

Venus Group Creates “Sanitized” Bed, Bath Collections for Market BY CECILE B. CORRAL FOOTHILL RANCH, CALIF. — Not just clean.

Sanitary. That is Venus Group’s aim with its new line of Sanitized-branded bath and bedding collections through a recent partnership with Sanitized, the registered brand of Sanitized AG, Switzerland. Sanitized is a hygiene function designed to reduce bacteria and odors and is aimed at “creating a feeling of well being,” the company said. Sanitized guarantees a lasting effect of this function for the life of the product to which it is applied. Venus’ new Sanitized-branded collection will be tailored to the mid-tier price category. The initial product offerings will include a quick-dry antimicrobial solid-colored towel ensemble collection

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and a wrinkle-free antimicrobial sheetand-duvet program, which will come in both classic styles and contemporary looks and colors. The Sanitized silver ion-based antimicrobial technology will be used throughout Venus’ three core market segments – home, hospitality and institutional. Venus’ alliance with Sanitized is part of an effort to expand its corporate performance technology portfolio. The company also offers a VisaEndurance antimicrobial collection of bedding in sheeting and top-of-bed. “Technology and innovation are at the heart of Venus Group’s vision and growth,” explained Devanshi Patel, director of marketing. “These innovative products are engineered to improve the quality of everyday life through technology.” HTT

Welspun, Thom Filicia Partner for Bedding, Bath N EW YORK — Welspun USA has forged

He added: “I truly believe that style a partnership with TV celebrity is a personal form of selfdesigner Thom Filicia for a new expression. I want to bring collection of top-of-bed ensembles my home collection to the and bath coordinates that is set to most personal spaces in the be unveiled at the New York Home home – the bedroom and Fashions Market. bathroom.” Welspun and Filicia are keepFilicia represents the latest ing further details about the collecin a growing roster of licensed tion under wraps until market week. programs for Welspun. The THOM FILICIA They offered that the collection will company also creates bedding hit stores during the first quarter of and bath programs with Nau2011. tica, Christy, Graccioza, and Amy Butler. Filicia said he chose to collaborate with In addition to the new line with WelWelspun because the company allowed spun, Thom Filicia Home also has a rug him to develop a line that continues his line through Safavieh, a floor covering “classic simplicity and unexpectedly mod- line with Shaw, a fabric collection with ern aesthetic while offering the manufac- Kravet, furniture with Vanguard, and a turing quality that consumers have come lighting collection by Visual Comfort. HTT to expect from Thom Filicia Home.”

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Home Textiles Today

September 12, 2010

News

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Sunham Readies Market Intros BY CAROLE SLOAN N E W YO R K — Flatter beds with bedspreads and coverlets setting the pace are important directions for the bedding segment at Sunham Home Fashions. But while these are directional, the company is offeri n g ni n e n e w styles in matelasses to spreads to multi-piece sets and bed-ina-bag — as well as satin in bedspreads. Quilts, a company core business, are featured in a variety of lifestyles with designs becoming more contemporary. A new sheet collection is highlighted by designs from Italian supplier Bellino and made in China with 250 to 300 count cotton, woven in the Bellino constructions at $79 to $99 for queen sets. In rugs, Sunham is emphasizing six new constructions and yarn systems with memory foam insets for added comfort in kitchen, bath and accent segments. Performance yarns and luxury bath pieces including tufted styles as well as heat set and high Candide in the bedding collection is a calligraphy design machine quilt with a satin jacquard piecing embellishment. Burst, a boldly colorful plush print rug in chili pepper, is $14.99 to $19.99.

twist constructions are part of the mix. The four-rug collections include Brio, a printed shag with plush prints; Grafitti, a sculptured cotton with international tribal design overtones; Structure, neoclassic in design, more formal; and Farmhouse, casual and practical. Looking at the broad picture, Jane Bognaki, president, said: “The good news is that business is coming around, and we are fortunate to be able to build expanded partnership relationships that are stronger than ever. We’re emphasizing innovation and new product development and building a strong team of merchants.” In addition, the company, already the home textiles licensee for Lacoste and Angela Adams, “needs brands as we expand our portfolio.” The company has completed its move to 136 Madison Avenue, which houses its Sunham showroom and the Lacoste and Angela Adams showrooms as well as the office facility. Lacoste and Angela Adams had been at 185 Madison and the office was at 308 Fifth Avenue. The company now has 16,000 square feet on the 16th floor at its new location, compared with 12,000 square feet at the Fifth Avenue address. HTT

Next Creations to Unveil Charisma Line BY CAROLE SLOAN NEW YORK — While the launch of its new Charisma licensed pro-

gram for bed and bath will probably be center stage for Next Creations/Raymond Waites Designs, the company has revamped its own line with a simpler, less formal look for bedding. Hand cut work, appliqués used in random effects or as borders, and pleating are seen throughout the collection. In its newly acquired Charisma bed and bath collection, there is one new bed, Celeste, and three carryover beds — Marquette, Bianca and Floreen. Celeste features a subtle cutout vine-like eyelet design in blue on white cotton with duvet covers at $249.99 queen. Three carry-over sheets are a 400-count twill solid and the classic Charisma dot, a 500-count percale easy care, and a 600-count sateen. Two towels are Classic, an Egyptian cotton, and Supreme Easy Dry, a Pima cotton. The Charisma collection will be shown by appointment only at 7 West 34 in the concourse section, rather than at the company’s showroom at 230 Fifth Avenue. HTT

Claire offers a fresh, pretty, classic look with a contemporary flavor using wide ruching panels and lots of open embroidery effects at $249 for a four-piece queen set.

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Home Textiles Today

September 12, 2010

News

Court of Versailles Unveils New Fashion Bedding N E W YO R K — Court of Ver-

sailles fashion bedding, produced under license by Springs Global, this week previewed its latest collection, which is inspired by The Silk Road. La Carvane’s duvet cover features a toile-like depiction of a camel trade headed West, with striped sheets and bed skirt in coordinating colors. Accents include ribbons, lace and sequins on decorative pillows. Jardin de Soleil uses a scaledup Chinoiserie motif in an updated coral colorway. Floral jacquard shams punch up the overall ensemble with saturated cerulean and coral tones. Damask Imprime is a painterly interpretation of damask in ink blue. Sheeting does a modern take on eyelet. In addition to decorative pillows from the Campagne Metallique group, the bed also features a corseted

> hometextilestoday.com

Belle de Jour

Jardin de Soleil

throw pillow. Belle de Jour is a colorful, informal floral print of deep

blue and lavender bouquets. Decorative pillows feature beads and ruffles. HTT

Kevin O’Brien Taps Capel for His First Area Rug Line TROY, N.C. — Through a recent alliance with Capel Rugs, longtime fabric designer Kevin O’Brien is for the first time delving into the area rug category with a new collection slated for launch at the October High Point market. O’Brien began his career as an architect and painter but has worked in the design business for more than 20 years. His Philadelphia-based studio is where he creates his designs, which are known for their natural themes and materials. His company started by creating decorative, hand-painted fabrics and then branched out into topof-bed products, pillows, furniture, wall art and accessories. The line from Capel will feature O’Brien’s original designs, “faithfully rendered,” Capel Rugs noted, by the company’s team of artisans. Patterns include transitional and contemporary looks interpreted in wool and wool-viscose blend constructions. “The contemporary collec-

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tion has a hip, downtown vibe, while the transitional designs are more tranquil and serene,” said Tami Watras, Capel Rugs’ director of merchandising. O’Brien described the new rugs as “bold and fun, yet grounded in structure.” He added that they are aimed at consumers “who have fantastic taste and are looking for stylish yet affordable products.” Both Capel and O’Brien expect the partnership to expand each company’s distribution, adding new types of stores and customers to their current bases. Other O’Brien home products are currently carried in stores such as Anthropologie, the Metropolitan Museum of Art, ABC Carpet & Home, Bloomingdales, Gumps and Barneys as well as a number of gift and lifestyle stores. The new rug collections will be on display throughout October’s High Point Market at Capel’s showroom, located in Market Square, space 112. HTT

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Home Textiles Today

September 12, 2010

News

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Trident Expands Towel Weaving Techniques and Palettes Unveils Fresh Designs in New 295 Fifth Showroom BY CECILE B. CORRAL N EW YORK — New construction technologies and weaving techniques, expanded bathrobes and loungewear lines and a broadened palette for its Southern Living licensed collection are among the many new offerings being unveiled at market by Abhishek Industries Ltd.’s division The Trident Group. Setting the st age for the many rollouts is the company’s new showroom at 295 Fifth Avenue. Located in suite 1112, it measures about 4,200 square feet – roughly triple the size of the company’s former space in suite 909. “Utilizing my extensive

design background, I was able to create a very chic, minimalist vision for the new Trident showroom,” said Joanne Krakowski, U.S. sales and marketing manager. “I focused, of course, on our product presentation. But I also wanted to make our customers my priority. I wanted to consider their needs and offer them a comfort able, loft-like environment where they could come do business, see our products, relax — and never want to leave.” In celebration of its new location and the new product lineup, Trident is hosting a market party in its new space at 4 p.m. on September 12. Under the new label Air

Rich comes an expanded line of the towel program formerly known as Rapper. Originally launched two years ago, these products employ longer loops that are fi rm instead of being shaggy. The result is a plush and soft look and feel that is lint-free and highly absorbent. For market, the company is also expanding the fiber-blend offering of towels made in this construction. Also new this market, Trident unveils a towel program that features a variety of innovative weaving techniques, including variable pile height, texture-in-texture, embossed dobby looks, weft inserts, and others constructions. In a similar vein, the company is also introducing “value added” finishes such as the Cooling Effect feature, antipilling, White Pro, and a ben-

“I was able to create a very chic, minimalist vision for the new Trident showroom. I focused, of course, on our product presentation. But I also wanted to make our customers my priority.” —JOANNE KRAKOWSKI, The Trident Group

zoil peroxide-resistant feature. “These are a range of towels that are both practical and functional,” the company said. For example, the benzoil peroxide-resistant towel prevents colors from fading when it comes in contact with strong facial acne creams and other similar products. Trident’s White Pro towel retains its whiteness after repeated washes. And the

Cooling Effect towel gives the user a menthol-like refreshing feel upon drying. Trident’s licensed Southern Living Collection is being enhanced with a new eightcolor palette, anchored by neutrals, as well as two new towel ensemble programs: a quickdry bamboo and a Supima cotton cone-ply style. Additionally, Trident is now launching officially – after a short test launch last market – its terry bathrobe and loungewear line. The program centers on 100% cotton terry products, but Trident is offering fiber blends as another option to customers. The company last year set up the manufacturing facility specifi c to these products, and the capacity there is 1.2 million pieces per year. The products are made to complement Trident’s existing terry towel operations. HTT

Surtex Call for designext Entries W H I T E P L A I N S , N.Y. — The 25th anniversary of the Surtex worldwide student design competition, “designext,” is slated for the May 2011 edition of the show — and the call for entries in open now through Feb. 24. “The designext competition is designed to encourage students to think ahead, to think future trends, to think l0 years down the road,” said Penny Sikalis, Surtex manager and vice president of show producer GLM. “We expect to receive 100 to 150 entries from all around the globe.” This year’s challenge specifically tasks students “to create a collection of original surface designs to be used in a commercial interior in the year 2020.” Each student may submit between six and nine original designs that can be used on fabrics, wallcoverings, floor coverings and various furnishings within an interior setting. “Many design teachers

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include the competition in their curricula for the coming school term,” Sikalis pointed out. Four winners will be hosted in New York during Surtex 2011, set for May 15- 17 at the Javits Center, and their projects will be displayed at the show. These winning entries will be seen by an estimated 6,000 or more attendees from more than 40 countries, according to GLM. One student will be announced as the grand prize winner as the culmination of the industryjudged competition. The designext competition is open at no cost to students who are in their third or fourth year (junior or senior level) in a college or university and enrolled in a surface-design related curriculum. Details are posted on the Surtex website, www.surtex. com. For further information on Surtex , contact Penny Sikalis at penny_sikalis@glmshows.com or (914) 421-3297. HTT

9/8/2010 2:03:11 PM

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8/26/10 8:44:34 AM

Home Textiles Today

September 12, 2010

News

> hometextilestoday.com

Trendex Expands Crypton-Branded Performance Table Linens for Market BY CECILE B. CORRAL ST. L AURENT, Q UEBEC — Not

invited to dine at Trendex Home Designs’ table: stains, ill odors and bacteria. The Canadian table linens, kitchen textiles and decorative pillows company is expanding its partnership with Crypton, the patented technology that claims to permanently protect fibers and fabrics from stains, bacteria, moisture and odors, with several new branded offerings set to debut at the New York Home Fashions market. Trendex first aligned with Crypton last year. Since then, the company has steadily grown its product assortment employing the Crypton technology based on increasing demands from customers. For the market, Trendex has added to the program nine new patterns. They are: Jarvis, Brighton, Idris, Tribor, Zania, Key Largo, Hudson, Durar and Tira. Each is available in eight also new colorways. In addition, Trendex will be showing a new tablecloth program which features Crypton’s “In Case” technology – a process that offers all the same benefits of Crypton, except the waterproof barrier. This modified process allows Trendex to offer a full range of tablecloths that can retail at a more aggressive price bracket to appeal to a wider shopper base, the company explained, while still

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offering value. “We are finding that there is an awareness growing in the community for Crypton and what it offers to busy, stressed out parents that don’t want to worry about cleaning, smells and health,” explained Lorraine Ragland Maberry, Trendex svp. “Crypton-treated fabrics actually resist the growth of bacteria, mold, etcetera, keeping surfaces, especially eating

surfaces, cleaner. Also, these products last longer and do what they are supposed to do, so we can actually keep them and use them longer, helping us be more ‘green’ within our homes.” The Crypton brand is also being used in other soft home categories, including fabrics by the yard, mattress protectors and covers, crib mattresses, upholstered outdoor furniture,

and children’s car seats. In other market-related news, Trendex is also launching a new “Made in the U.S.” product – a reversible faux suede placemat that comes in 12 reversible color combinations. All of the company’s other products will continue to be manufactured at its Shanghai, China factory, Trendex noted.

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IFDA Carolinas to Sponsor High Point ‘Walk for Design Education’ H I G H P O I N T , N.C . — In its

effort to raise funds for the home furnishings designers of the future, The Carolinas Chapter of the International Design & Furnishings Association (IFDA) will sponsor its second “Walk for Design Education” here on Saturday, Sept. 25. The event is part of a national campaign by IFDA. “Design is a key element in

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all aspects of home furnishings and we hope the High Point community as well as members of the industry will join the Carolinas Walk in support of those who need our help now more than ever,” said national IFDA/EF Walk chairman Wilma Hammett. The Carolinas Chapter was last year’s top Walk fundraising group; the chapter said it will contribute proceeds to

the Ruth Clark Furniture Design Scholarship Fund and the Raymond Waites Design Competition Fund. These are two of the funds that IFDA helps administer toward annual disbursements of seven scholarships and four grants. T h e Wa l k , w h i c h w i l l begin at 9 a.m. at the 200 Steele building, will encompass a range of historic, cul-

tural and home industry sites, followed by a series of prize drawings back at 200 Steele. The IFDA Educational Foundation is a non-profit 501(c)3 organization. For information on how to register for the Walk, or make a tax deductible contribution and become a Carolinas Partner, go to ifdaef.org or call Bonnie L. Peterson, FIFDA at (336) 545-7532. HTT

9/8/2010 5:06:17 PM

FALL MARKET KICKOFF PARTY PENTHOUSE LOUNGE & ROOFTOP CLUB Sunday, September 12, 2010 6pm – 8pm Cocktails & Hors d’oeuvres Industry business card required for admittance.

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9/8/2010 3:39:15 PM

Home Textiles Today

September 12, 2010

Product Gallery

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BEDDING 3

1. Soho Collection from Bellino features 300 TC Egyptian cotton jacquard in a modern geometric pattern available in white and ivory. Portocervo, shown, is available in white with contrasting color piping in several fashionable colors. 2. Cecilia from Sleepwell is a refreshing and hip ensemble in turquoise and brown which reverses to an all-over loop scroll print. The sheeting is a simple pin stripe on the light ground. Comforter face features a large floral pattern on white background.

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3. The Clermont eight-piece bed set from Royal Heritage Home is an elegant bed ensemble in contrasting black and white, embellished with beautiful floral embroidery; made of 100% cotton.

packaged, three-piece microfleece twin sheet sets.

4. City Collection from Zambaiti is a young fresh collection of bedding in yarn dyed 300TC, with colorful plaid motif on the tones of lavender and turquoise. Available in sets, queen and king size. 5. S.S. Dweck looks to simplify bedding with its new pre-

9/2/2010 4:43:17 PM

Home Textiles Today

September 12, 2010

Product Gallery

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BEDDING 3

1. Calypso Bed, a new Izod bed design from WestPoint Home, is printed on cotton duck cloth. The paisley on the comforter face features a sea glass color palette, accented with a crisp ticking stripe and a slub texture. 2. The splashy Cherry Blossom bed ensemble from Safah is harmoniously balanced by dramatic elegance. 3. Sasha ensembles from Sferra are available in duvet covers and pillow shams; 100% Egyptian cotton yarndyed sateen jacquard offered here in cool grey.

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4. Porticoâ&#x20AC;&#x2122;s PureLuxe Genius sheeting collection is a sustainable, soft and breathable sheet and blanket collection. The natural and sustainable fiber Micro Tencel is blended with 100%-certified organic cotton, soft on skin and gentle on the earth.

6. Ladbrook from Home Fashions International is a regal, large scale damask with rich chocolate, copper, and aqua tones and opulent, detailed decorative pillows.

5. The Tie Dye collection from Divatex restores the beauty of this century-old handicraft while adding an array of beautiful colors to duvets, shams, sheets, dec pillows and more.

9/2/2010 4:35:30 PM

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Home Textiles Today

Product Gallery

September 12, 2010

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BEDDING 3

1. Sunham Home Fashions’ new bedding offerings come under three lifestyle tabs. Seen here is Zanz, a sampling from the Topography collection of globally-inspired looks donning exotic motifs like animal prints and subtle embellishments. The other two lifestyle trend groups are Veranda and Loft. 2. Stellar Alliance/Nile Linen Group’s bedding features certified 100% Egyptian cotton woven dobby and 400TC sateen. Coordinated solid colors, woven jacquards, and embroideries are available.

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3. Ashley McBride’s new in-stock luxury collection - Wellington & Castle Purple – consists of 10 designs, of which Hotel is seen here. Each design is available in a four- or seven-piece set that consists of oversized comforters, bed skirts and shams as well as three decorative pillows, two 18-inch square pillows and one neck roll. 4. Granada from Raymond Waites Designs by Next Creations makes a bold statement with a graphic damask in black and cream, combined with a sleek awning stripe, and finished with details of gimp trim and

ornate embroidery. 5. The Pearl Finish developed by Premier Mills uses an innovative finishing process to make the surface smooth and even with no pilling, resulting in an excellent hand feel and drape. 6. C & F Enterprises debuts its reversible Birkdale Blue bedding collection. Designed to be opulent and comfortable, it is made of 100% cotton, is pre-washed and comes in these palette-compatible floral and stripe patterns.

9/2/2010 4:24:37 PM

Home Textiles Today

September 12, 2010

Product Gallery

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BEDDING

1. The Garden Path quilt collection by Newport/Layton Home Fashions is a 100% cotton floral print, seen here in the Very Berry style. 2. Valencia’s printed patch design from Arley incorporates assorted floral patterns; each box is framed by a ribbon leaf design. The coordinate is an all-over floral on an aqua ground with a neutral floral sheet. 3. The stitched pattern on the Paper White comforter from Best Textiles reflects the shape and hue of the delicate

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flower’s leaves. 4. Triangle Home Fashions’ Starlet Bedding is a new take on the classic ruffle. Influenced by the recent display of ruffles on the fashion runways, THF has translated this into a feminine and sophisticated bed pattern.

6. Tranquil Vintage Jade from Greenland Home Fashions features squares of soothing florals and stripes in a double diamond stitching to enhance the quilt’s loft. Reverses to a coordinating stripe.

5. Refined and comfy, Stellar Alliance/Wulfing offers luxury 100% Egyptian cotton flannel in colors of raspberries and cream. Available as sheets, pillowcases, shams, and top of bed.

9/2/2010 4:49:28 PM

> hometextilestoday.com

Product Gallery 1

Home Textiles Today

September 12, 2010

4 5

1. This bedding ensemble from Waverly by Ellery Homestyles is called Starla Chambray, and features the main Starla Chambray print paired with Chit Chat Chambray. It includes solid Ivory Euros with a blue twist cord accent, a solid blue stacked pleat pillow, and a woven grosgrain dec pillow. 2. Opulent silky textures highlight the winding leafy paisley pattern on the comforter featured in Bombay Dyeingâ&#x20AC;&#x2122;s rich bedding collection.

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3. The island lifestyle is never far away with Tommy Bahama from the Revman line: Island Botanical mixes cool greens and warm ivory to create an inviting master bedroom retreat. 4. M&Z Marketing Group offers a complete matching collection of luxury weight embossed micro-fiber bedding that includes sheet sets, duvets, down alternative blankets and down alternative comforters. With new Ultra-Fresh freshness protection.

5. Peri Shadow Leaves comforter mini-set from CHF is 100% cotton with wildflower embroidered detail. 6. Bethany comforter set by Hallmart Collectibles features a striped band bed skirt with coordinating pillows, pillow shams and Euro-shams for a comfortable, lavish, finishing touch.

9/2/2010 5:00:38 PM

Home Textiles Today

September 12, 2010

Product Gallery

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BEDDING

1. Christy, a division of Welspun, is offering the new Honeysuckle collection, a delicately embroidered floral design of trailing honeysuckles in pink and willow color schemes. This top-of-bed grouping is made of 100% cotton percale and includes 200TC sheeting in four sizes: twin, queen, king and California king. 2. Jenny George presents Sansai, a new bedding collection featuring a pieced comforter set with pleats and a bamboo leaf motif in tones of sage. Sansai is available as a seven-piece comforter set.

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3. Part of the newly launched VUE brand, Ellery Homestyles presents the Polynesia duvet with a contemporary botanical-inspired spring floral design. 100% cotton percale, 200 TC, available in full/queen 86 inches by 96 inches.

4. Bradshaw from PDK Worldwide is a woven damask jacquard in black, gold and silver with chenille and metallic threads; it has been styled to evoke an atmosphere of old world European elegance.

4. Universal Home Fashionsâ&#x20AC;&#x2122; Valancia bedding is an elegant collection in a pieced design that employs several different jacquards. The ironwork technique is a detailed woven. It is made of polyester.

9/2/2010 5:16:50 PM

a NEW DIMENSION of SOFTNESS Announcing the next dimension in bath rug softness with new nylon microfiber from INVISTA. Introducing LUXURA™ Silky Soft™ - a break through innovation engineered with consumers in mind. INVISTA’s latest innovation provides a unique softness available only from the first nylon microfiber specially engineered for the bath rug market. Providing the look of cotton with the elegance and durability of nylon, this fiber offers fade resistance, fast drying, minimum lint and a softness that makes it irresistibly touchable. The spa like quality and feel will beg to be touched by the consumer; whether in the showroom or at home. LUXURA™ Silky Soft™ BATH RUGS WILL NEVER BE THE SAME AGAIN.

Home Textiles Today

September 12, 2010

Product Gallery

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BATH SHOP 3

1. Tradewinds is offering a new line of round and novelty shaped cotton bath rugs. Seen here is Fan Club in the citrus colorway. It measures 25 inches round. 2. Espalma by Cobra introduces its Floral Dot ensemble, a 100% cotton collection of oversized bath, hand and tip towels. Color combinations include ivory with chocolate, sage with chocolate, bisque with chocolate, and blue with chocolate, as well as a multi-colored chocolate dot look. A coordinate bath rug in solid colors is also available.

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3. Bardwil Linensâ&#x20AC;&#x2122; Vera Bath Wildflowers collection is a bright and bold floral graphic grouping than comprises a printed towel ensemble, a hand tufted rug, and a printed water-resistant shower curtain that matches to daisy hooks. 4. Harmony shower curtain is new from CHF, with a modern geometric pattern in an aqua-chocolate color combination with coordinating hard accessories made of glass, embroidered towels, and rug made of cotton terry.

5. Kassatexâ&#x20AC;&#x2122;s Maison de Luxe towel collection is made of 100% ring-spun cotton for added softness and absorbency. Seen here is the paisley printed pattern. 6. By Em is showing this new sherbet-colored contemporary coordinate bath program titled Ibiza after the Spanish island in the Mediterranean.

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Home Textiles Today

September 12, 2010

Product Gallery

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BATH SHOP

4 5

1. S.S. Dweck & Sons is offering new six-pack solid-colored bath towel sets in its new line. Made of 100% cotton, these pre-packaged sets include two bath, two hand and two washcloth towels. They are available in these soft palettes. 2. Creative Bath Products’ new Give A Hoot shower curtain design is a 100% cotton duck that matches with interactive resin accessories, including a lotion pump that hoots, as well as cotton towels and a cotton rug.

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3. The Kudos towel range from Chortex is a collection of bath linens in a kaleidoscope of bright shades.

real seashells attached decoratively onto the wooden accessories.

4. The new Superba step-out bath mat by Ginsey Home Solutions is designed to be a “peaceful” addition to any bathroom. Oval shaped, the 27-by-19 mat incorporates dozens of rounded disks from the plant “schima superba.” The disks are placed along the top of the mat and allow for a secure step with EVA backing. 5. Blonder Home’s Beachcomber collection features

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Home Textiles Today

September 12, 2010

Product Gallery

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1 2

BATH SHOP 4

6 5

1. Domay’s bath cushions, constructed from 100% foam, are available in Red Heart, Red Lips, White or Blue Bean and provide comfort during those relaxing baths or hot tub soaks. 2. Avanti Linens’ new Apple Blossom is a 100% cotton embellished towel ensemble that features an embroidered apple blossom motif in soft pinks and neutrals. 3. Buettner USA uses brightly colored nautical flags to

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spell out “Summer” on one of its latest beach towel introductions. 4. The Beaujolais shower curtain from Ellery Homestyles is part of the newly launched VUE brand. A contemporary mix of geometric and textured prints, the curtain is available in grey multi. Sized 72” x 72”, 100% percale, 200 TC.

Napoleonic bee design on an ivory ground. 6. Sunham Home Fashions’ bath and accent rug division is introducing six collections that employ new yarn systems and performance-driven constructions. The four featured trends under the program are: the neoclassical Structure, the casual Farmhouse Chic, the urban Graffiti, and the vibrant Brio.

5. Newport/Layton Home Fashions is showing its new Orleans collection of resin bath accessories donning a

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Home Textiles Today

September 12, 2010

Product Gallery 1

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BATH SHOP 3

1. LaMont Home’s new Nadina collection features a flat-woven water hyacinth leaf design interpreted in a crisscross hand-woven style with ceramic inserts. It comes in whitewash, seen here, as well as in chocolate. 2. Christy, a division of Welspun is looking to appeal to both young and old consumers with its new super-soft Supreme towel collection, a 22-color program made of Supima cotton in a single terry medium loop construction for the classic hand. It comprises four towel sizes, a coordinating striped jacquard towel, a coordinating tub

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mat, and complementary bath rugs featuring “Drylon miracle” microfiber. 3. Universal Home Fashions’ new Hudson bath ensemble, seen here in the rust colorway, includes a faux silk and pieced shower curtain, resin accessories, terry bath towels featuring a faux silk appliqué, and a sculpted polyester bath rug.

4. M&Z Marketing features an expansion of cotton bath rugs from six to 12 styles which include a three-style grouping with a solid color, diagonal stripe center and framed shaggy border, and a solid center motif with shaggy border. 5. Racquel from Croscill features a rug, a poly/satin basecloth shower curtain with embroidered stripes, and cotton towels with Barron hard resin accessories.

9/7/2010 11:56:51 AM

Home Textiles Today

September 12, 2010

Product Gallery

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1 2

BATH SHOP

1. New terry Jersey Shore 100% cotton beach towel from The Northwest Company features the MTV show’s favorite acronym meaning “Gym, Tanning, Laundry.” Available in assorted styles. 2. Decorative Living’s Athena collection, which is manufactured in the company’s own factory in The Philippines, is handmade using Bangkuang leaves woven in a Havana style around metal frames and finished with a faux leather accent.

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3. Home Fashions International features the Lei shower curtain. Available in rich chocolate-gold tones and a serene lavender-cream colorway. 4. Bath towels from Dohler USA are sculpted loop terry, 100% ring-spun cotton. Sizes: bath sheets, bath towels, hand towels, wash cloths and bath mats. Made in Brazil.

6. Loftex USA has created a new bath towel program that it describes as “the return to the art of the towel.” At the center of this new line is the Supra Soft bath towel, which employs an advanced weaving technology that makes the product extra soft. These towels also feature a textured end dobby treatment.

5. Regence Home is showing its new Bobble bath rug, hand-woven of micro-polyester and cotton. It comes in eight colors.

9/7/2010 10:21:53 AM

Home Textiles Today

September 12, 2010

Product Gallery

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1 2

KITCHEN & TABLETOP

1. Sferra’s Quilted Dots 100% cotton placemats shown here are available in aqua, cypress, grey and white and coordinate with Dots Embroidery, 100% linen napkins. 2. Elrene Home Fashions combined crisp whites and blues with seashell patterns to create its Nautical Shores fabric collection. Made for use both indoors and outdoors, it includes a fabric tablecloth and coordinating natural placemats.

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3. Home Fashions International’ Fun Flip Flops collections comprises printed placemats and table runners trimmed with gingham ruffle embellishments, Princess shown here. Available in spring and summer colors of pink, yellow, blue and green.

5. The Vino set of six corkscrew coasters and cocktail napkins from Two’s Company comes in a gift pouch made of cotton, 5” sq.

4. Park B. Smith Ltd. has expanded its liquid-resistant “watershed collection” to include aprons, chair pads and reversible placemats and runners.

9/7/2010 11:54:43 AM

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Home Textiles Today

September 12, 2010

Product Gallery

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KITCHEN & TABLETOP

1. C & F Enterprises’ Modesto is a Jacobean floral print in warm and rich earth tones. It spans cotton runners, placemats and napkins that reverse to a bold geometrical scale print that can be mixed or matched. 2. Domay is expanding its trademarked Pro Gourmet line of kitchen textiles with new looks and styles of neopreneand-fabric potholders, oven mitts and microfiber kitchen towels that match to square, easy-clean placemats.

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3. Newport/Layton Home Fashions is showing the Ashford collection of 100% cotton linen tablecloths and placemats, featuring a printed fern pattern. They coordinate with a striped bamboo woven placemat in the same collection. 4. Tradewinds is showing several new decorative chair pads, including this one titled Manchester in the hibiscus colorway. It measures 16” by 16”.

5. Bacova Guild Ltd. is “Celebrating Life” with the new kitchen rugs collection by that name, designed by artist Robin Pickens; shown is Modern Wine. The mix-andmatch patterns and palettes come in two constructions: inkjet nylon prints and solids as well as cotton texture woven varieties.

9/7/2010 12:08:28 PM

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Home Textiles Today

September 12, 2010

Product Gallery

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KITCHEN & TABLETOP

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1. Trendex Home is introducing its Couture pattern along with the coordinate print Kenza. Couture is a sophisticated all-over nature-motif tile pattern; Kenza features a cherry blossom motif extracted from the Couture pattern. Both are printed on 100% cotton, and are available as tablecloths, placemats, napkins, runners and chair pads.

2. Dish towels from Sree Amman Exports help clean up the kitchen with a country plaid pattern or woven floral print in multicolor gentle shades. 3. S.S. Dweck is showing its new three-pack, micro-fiber kitchen towel and four-pack dishcloth sets, which come in matching floral and other decorative styles.

indoor/outdoor solid-colored styles that marry to new patterns in the line. 5. Avanti Linens is introducing the Sweet Floral kitchen window set of curtain tiers and valances. It features a traditional floral pattern in a soft palette.

4. Bardwil Linens is expanding its licensed program with Tommy Bahama by adding several new looks, including

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9/7/2010 12:23:15 PM

Home Textiles Today

September 12, 2010

Product Gallery

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KITCHEN & TABLETOP

1. Alpha Home Fashions is growing its tablecloth assortment with several new offerings, including this lace style titled Marissa Venice. 2. Lintex Linens’ new Krayon Checkers collection -available in lime, purple, fuchsia, turquoise and orange -- is made of 100% cotton and features all-cotton terry lining. The line comprises a five-pack kitchen towel set, a cobbler full-size apron with a pocket and an adjustable strap, a double pot grabber, a square potholder and an

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oval potholder, and a glove. 3. Klear Vu is showing this woven floral print in three colors: melon, cherry, and lemongrass. 4. Versailles Home Fashions’ new Bamboo Brights is a collection of matching window panels, placemats and floormats made in nine colorways, including neutrals and vibrant shades.

5. Milli Home by Marsha Cutler is helping at-home chefs “Dress up for Cooking” in its line by the same name with new aprons, potholders, oven mitts, kitchen towel sets, chair pads, runners and placemats. New styles are made in bright colors, prints and shapes, as seen here.

9/7/2010 12:33:37 PM

For more information on eclipse visit us at www.eclipsecurtains.com Ellery Homestyles, LLC 295 5th Avenue #1212 / New York, NY 10016 Phone: (212) 684-5364 www.elleryhomestyles.com

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Home Textiles Today

September 12, 2010

Product Gallery

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RUGS

1. Orian Rugs is not taming its Carolina Wild collection any time soon. The company is adding new traditionalto-contemporary looks to the 35mm olefin grouping, including this one titled Fading Panel in a multi-colored palette. 2. Garland Carpet & Rug is introducing its Winter Park collection, which the company describes as another â&#x20AC;&#x153;value pricedâ&#x20AC;? line of decorative rug. Made of 100% polypropylene, this two-tone rug is available in various

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sizes ranging from non-skid rubber backed scatters and runners, to room-size area rugs. 3. Feizy Rugs uses a bright springtime palette and organic leaf pattern on its new Goa String rugs. Seen here is the cream ground colorway. 4. The Ikat rug from Raymond Waites Design is spicy-rich in palette and graphically bold in scale.

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PUT OUR NATIONAL NETWORK TO WORK FOR YOU. Luxe Interiors + Design is the only luxury consumer interior design magazine published nationally in addition to 11 custom local editions. Call Doug Fierro, President, 646.805.0238 Jennifer Matthews, Publisher, National Network, 646.805.0218

Home Textiles Today

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September 12, 2010

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RUGS 3

1. ITM Manufacturing has partnered with Croscill Home for a licensed collection of bedside rugs that coordinate with bedding lines. ITMâ&#x20AC;&#x2122;s new Serafina rug is made using the same fabric used to make Croscillâ&#x20AC;&#x2122;s bedding collection by the same name, and then is braided in an oval-shaped 27-by-45 rug that coordinates with a floor basket made in the same construction, also by ITM.

3. Maples Rugs shines its new City Lights accent rug collection this market. The line is a summit multi-tufted, level cut-and-loop grouping available in camel, sand and cinnamon colorways.

2. Mohawk Home incorporated oversized Persian design elements and modern jewel tones in its new Costa Rica

4. M&Z Marketing Group presents Imperial Luxury monogram coir cocoa mats with PVC backs.

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rug from the Versailles collection, which is made in the U.S. of 100% olefin.

5. S.S. Dweck is marketing its new non-skid bamboo prerolled and packaged floor mats as eco-friendly and water resistant.

9/7/2010 11:15:15 AM

HOLLANDER l i v e c o m f o r t a b l y®

DREAMY

NIGHTS

LIVE COMFORTABLY To review the new bedding collections by Hollander, visit our showroom at 1071 Avenue of Americas, 6th ﬂoor, New York, NY 10018 during the New York Home Textile Week www.hollander.com • follow us on

Home Textiles Today

September 12, 2010

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DECORATIVE PILLOWS

1. Newport/Layton Home Fashions is going retro with Tie Dye, a 100% cotton extra-large orb-shaped pillow. It comes in this colorway, titled Summer, as well as one in black. 2. RR Design Concepts, formerly known as Décor by Beader’s Touch, is showing this textured and embellished solid program it calls Pleat Art. Colors are spring- and summer-oriented, as seen here in aqua and purple.

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3. Loretta Lee Limited presents a new range of decorative pillows with a touch of exotic beauty suitable for a number of furnishings. 4. The Shabby Chic pillow collection from C & F Industries comes in this blue palette. The pillows are hooked. 5. Hallmart Collectibles presents the Felice decorative pillows collection, featuring transitional yet formal embroidered applique patterns with a luxuriously soft faux silk texture.

6. Triangle Home Fashions introduces its Yarn Fusion line as part of new collection of pillows created using new crafting techniques; Nature Pop takes inspiration from nature, kicking it up a notch with bright colors and stylized imagery. 7. Caldeira USA’s Retro Metro collection incorporates a variety of looks that work together, including the retro dots jacquard, metallic faux leather, and starburst embroidery.

9/3/2010 12:48:50 PM

Home Textiles Today

Product Gallery

September 12, 2010

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DECORATIVE PILLOWS

1. Arlee Home Fashions’ newest faux silk program is called Imperial. It comes in bright spring colors designed to be mixed and matched.

4. From the Tozai Home line by Two’s Company, the cotton Oriental Purse Pillow is available in three styles in three colors: light blue, pink, light pink; 18” x 18” sq.

6. Home Tex International presents bold colors, shapes and patterns that range from wild to homespun with their new collection of decorative pillows.

2. From Revman, the Laura Ashley line of mini floral print decorative pillows offers a palette of fresh colors and embroidered details.

5. Home Fashions International has created a coordinate chenille contemporary collection that includes, as seen here: Cookie, Cogee and Stove Stripe. Each style is available in four colors. Sizes include 15x20, 18-inch squares, 20-inch squares, 27-inch squares, and pet beds.

7. Milli Home by Marsha Cutler is showing its faux leather floor pillow from its Tribeca collection. It comes in this chocolate colorway as well as in red, black and sand. Equipped with a handle, it is filled with polyester fiber and measures 23x23x5.

3. Tradewinds is showing a variety of brightly colored decorative pillow styles, including O’Keefe, seen here in an 18-inch square shape.

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9/3/2010 12:31:38 PM

FT_GIHC Advertorial sprd.indd 2-3

SEPTEMBER 12-16, 2010

GLOBAL INTERIORS HOME COLLECTION SHOW

OVERSEAS SUPPLIERS OPTIMISTIC ON On Sunday, September 12, Home Textiles Today will open the 2nd edition of its Global Interiors Home Collection Show at 7 West 34th St. – Suites 841, 1021 and 1023. HTT Publisher, Joe Carena outlines: “The show will run Sunday, Sept. 12, through midafternoon, Thursday, Sept. 16, and it will feature 12 highly innovative suppliers from around the world. We have worked closely with the management staff of 7 West 34th St. to arrange our exhibitors in three showrooms. Each showroom will have refreshments and a private conference room. 7 West has also arranged for extra spaces for private meetings to be held if needed. We look forward to both retailers and wholesalers visiting our exhibitors.” Nine of the ﬁrms are from India, exhibiting with the support from The Cotton Textiles Export Promotion Council, Pradip Overseas Ltd. (Texprocil). One ﬁrm is from the U.K – Chortex Ltd., well known for its collection of bath towels, and the other is Chinese-owned ZZ Home (also known as Zheng Zhang) world-famous for its extensive line of adult and juvenile quilts. Ravi N, Manager, Texprocil, says – “Since its inception in 1954, TEXPROCIL has been the international face of Indian Cotton Textiles, successfully facilitating exports around the world. For the foreign buyer, Texprocil has opened the entire range of Indian Cotton yarns, fabrics and made-ups, including home textiles in all their varied hues, and has become a one-stop

source for these commodities. For the discerning Indian sellers, it has brought within reach the opportunities offered by the global market. The ever-increasing quantum of exports and diversity of the markets explored bear testimony to the success of TEXPROCIL. By organizing group participation of member companies at New York Home Fashions Market Week, we hope to enhance business opportunities. Texprocil has successfully established the industry as a reliable source of cotton textiles in the international market.” Ben Noonan, U.S. Manager for Pradip Overseas Ltd. says “Pradip Overseas continues its emphasis on luxury bedding, announcing the expansion of its Cotton Rich sheet sets beyond 600 thread counts, making Cotton Rich constructions available in 700, 800 and 900 Thread Counts. Both the Cotton Rich sheet sets as well as 100% Cotton sets are available in

Sree Amman Exports solids, prints, sateens and Damask stripes. In addition to higher-end cotton rich sheet sets, we will also be introducing a complete range of biodegradable Tencel Home Textile products with their unique hand and easy care properties.

BRINGING INNOVATIVE STYLING TO U.S. MARKETPLACE Finally we will also be featuring comforters and comforter sets ﬁlled with siliconized bonded ﬁber, providing a luxurious silky feel for today’s discerning consumer”.

Chortex Ltd. Vidho S. from Sree Amman Exports reports that his firm specializes in the design and manufacture of premium home textiles. A major part of our business is developing a product tailored specifically to our customer’s design specifications and price-point requirements. With over 45 years of manufacturing experience, SREE AMMAN EXPORTS has developed a competitivelypriced, broad line of home textiles and accessories. We offer a unique range of items featuring 100% cotton, poly/cotton, and organic cotton. We currently custom produce 100% cotton table linens, kitchen towels, aprons, oven mitt/pot holders, throws, duvets, bed skirts, shams, bath towels, bath robes, cushions, curtains and other home decor items for many U.S.

retailers, grocery chains and business-to-business. Mr. Majeet Singh, CEO of R.P.Overseas, comments, “R.P.Overseas is quality conscious and famous for our new developments. We are committed to showing new designs in bath mats R.P. Overseas and bath rugs and we are introducing a unique development we call 100% cotton room / beach sleepers.” Ms. Claire Smithson, Business Development Manager, Chortex Limited explains her ﬁrm is planning to show several new towel collections this market. Claire reports: “We are delighted to re-launch our famous towel range ‘Rhapsody Royale.’ “This is back by incredible demand from repeated website inquires. This luxurious Egyptian towel weighs 660gsm and is available in six colors.” We also look forward to presenting our new Micro cotton and Supima ranges. All our dyestuffs now come with Dyestar E conﬁdence hangtags supporting colorfastness quality. We look forward to welcoming you to our plain and decorative collections featuring new fashion jacquards”.

Best Textiles Ltd. Sanjeev Dhawan, Managing Director, Best Textiles Ltd., says “Best Textiles Ltd. is a company specializing in making designer sheets, duvets, comforters and quilts and

supplying all the major retailers and luxury hotels world wide. We are presenting at this show our latest collection of designer bedding, sheets, and duvets styles for retailers and designers.” Paresh Bhuta, Oracle Exports Home Textiles Pvt. Ltd., says ‘We have created a presence on the global home textiles scene in terry towels. Our vision is clear. “Think Jacquards. Think Oracle.” We are planning to exhibit at the U.S. Market Week. You’ll ﬁnd our exclusive range of terry beach and bath towels as well as

Rateria Exports our latest Summer Collection designed for 2011. Look for a big display of colors, designs and ﬁnishes.’ Manish Singhal, Director of Bhavik Terryfab – This leading towel manufacturer will be showing several new towels, including a new yard-dyed mosaic collection. Also, our hotselling quick dry and colorfast range of towels. Rajbala Singh of Rateria Exports says “We are manufacturers of middle and high-end home furnishing products. We work with Laura Ashley, Zara Home, Anthropologie, just to name a few. At the Home Fashion Show, we’ll be showing some of our new collection of linen beding inclusive of quilts and duvet covers. We’ll also be showing a vast range of kids’ bedding and decoraBhavik Terryfab tive cushions.” O

8/31/10 11:30:28 AM

Home Textiles Today

September 12, 2010

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PILLOWS, PADS, BLANKETS & THROWS

1. Ellery Homestyles is showcasing printed micro mink throws that reverse to a solid plush Sherpa; artistic prints create surface dimension.

honeycomb waffle weave. It is offered in six bright colors, hemmed on four sides and finished with mitered corners.

2. The chunky cable knit throw from Microtex is made of 100% acrylic/ring spun material. Available in cream, taupe, and pink.

4. The Sleep for Success! bedding collection from United Feather & Down includes comforters, blankets and mattress pads crafted with moisture wicking fabrics and fills to provide the perfect sleep temperature.

3. The Sunflower throw from Zambaiti is oversized (60 x 80), made of 100% Australian merino lambswool with a

5. Soft-Tex presents the Sensorpedic Memory Foam collection, part of the new luxury collection featuring the

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Luxury Extraordinaire Pillow (shown), new redesigned packaging and Memory Foam pillows, toppers and mattresses. Exclusive SensorFoam is odor free, more comfortable. 6. S.S. Dweck & Sons presents micofiber down alternative throws, shown here in a range of colors. 50 x 60â&#x20AC;?.

9/3/2010 5:13:24 PM

Lenzing AG, A-4860 Lenzing, Austria

BOTANIC BED TENCEL® The New Age Fiber

Lenzing Fibers, Inc. 530 Seventh Avenue, Suite 808 New York, NY 10018-3508 Phone: 212 944-7898 E-Mail: n.nadash@lenzing.com

Botanic Bed System TENCEL® fiber comes from Nature. It is of botanic origin because it is extracted from the raw material, wood. The applications for TENCEL® are exceptionally versatile. The fiber can be used in every aspect of sleeping – beginning with mattresses and mattress pads to bed covers and linens, all the way to lingerie. TENCEL®’s universality makes it possible to enjoy a completely botanic bed from nature. Perfect moisture management guarantees a pleasantly dry sleeping climate. Nothing is dreamier than that when you go to sleep in a botanic TENCEL® bed. Lenzing is world market leader among cellulose fiber manufacturers and produces TENCEL®, Lenzing Modal®, Lenzing FR® and Lenzing Viscose®.

www.lenzing.com

Lenzing Botanic Bed_No Showcopy.1 1

Leading Fiber Innovation

1/11/2010 2:37:49 PM

Home Textiles Today

September 12, 2010

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PILLOWS, PADS, BLANKETS & THROWS

1. Sinomax introduces PüreFoam Memory Foam, available in a variety of densities which eliminate foam’s chemical odors, includes an infusion of negative ions and also incorporates sustainable polyol sources made from soybeans. 2. Arlee Home Fashions is going wild with its new line of animal-skin throws, seen here in four styles: giraffe, zebra, cheetah and tiger.

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3. Protect-A-Bed launches Luxury Sleep Story, a new technology designed for sensitive skin. Set includes one Tencel knitted, waterproof fitted sheet and one woven Tencel flat sheet.

5. Blueflex from Sleep Studio is a hybrid of the company’s proprietary ViscoFresh memory foam with tiny blue gel beads to create greater comfort, variable support characteristics and an optimum sleeping temperature.

4. The Good Housekeeping collection from Downlite contains of a variety of lifestyle product solutions including Sleep Well, Fresh Release products; Sleep Smart, Stain Release products; and Sleep Healthy, Allergy Smart products.

6. Allied Home presents Jennifer Nicole Lee Fiberbed Level 3 ComfyBed with mesh side, top and bottom gussets to expedite the transfer of heat and moisture; premium 100% synthetic cluster, and microfiber fill blend for comfort and softness.

9/7/2010 11:34:04 AM

Very low Low Medium High Very high

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2/25/2010 8:08:41 PM

Home Textiles Today

September 12, 2010

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PILLOWS, PADS, BLANKETS & THROWS

1. Pacific Coast Feather Company introduces Embody by Sealy Pillows, a new new line of memory foam and latex pillows. The collection is designed to complement Sealyâ&#x20AC;&#x2122;s new mattresses. 2. M&Z Marketing features anatomically correct pillows specifically designed to address sleeping problems such as sleep apnea, stress and back pain; with new Ultra-Fresh freshness protection.

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3. Louisville Bedding introduces the Arctic Dreams Polar Gel Memory Foam collection, including both Memory Foam mattress toppers and bed pillows (both contour and classic). Liquid Cool Crystals maintain a cooler sleep surface and absorb heat. 4. Royal Heritage Homeâ&#x20AC;&#x2122;s Bed Guard Covers are made from a special knit fabric that is lab-tested and certified to be Bed Bug Proof. A heavy duty zipper stops bed bugs from escaping an infested bed or stops a new mattress

from ever being infested. 5. Revman extends its Laura Ashley line with tiny floral prints to create a quilt collection updated with new colors and embroidered details. 6. Stellar Alliance/IBENA introduces a luxury faux fur throw blanket.

9/3/2010 5:06:13 PM

Home Textiles Today

September 12, 2010

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WINDOW COVERINGS 3

1. Arlee Home Fashions is showing Fayette, a grommet jacquard panel with a soft modern geometric pattern. 2. Home Fashions International is introducing Santa Sofia, a pieced jacquard with solid faux silk. This transitional jacquard has been paired with a wide banding in a complementary color to achieve a decorator look. 3. Crete is one of many new additions to Softlineâ&#x20AC;&#x2122;s growing

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collection of naturals. Crete is an elegant jute key linen look available in five colors.

comes with a coordinating valance.

4. Universal Home Fashions is launching its Wavely window curtain, a heavyweight polyester fabric that has been heat set with a contemporary wave design for texture. It hangs on grommets. 5. Elrene Home Fashionsâ&#x20AC;&#x2122; Addison is a linen look, semisheer textural panel with a delicate scroll embroidery. It

9/3/2010 4:50:05 PM

Home Textiles Today

September 12, 2010

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WINDOW COVERINGS 3

1. Lorraine Home Fashionsâ&#x20AC;&#x2122; new English Garden paneltier-swag set is a tailored 100% polyester heavy-weight, tone-on-tone jacquard panel woven in an all-over, toneon-tone pattern with leaves and butterflies that are brought to life through the use of both matte and shiny yarns. 2. Ellery Homestyles presents its Shantung Collection composed of textural jacquard, styled in a variety of designs to create traditional, contemporary or transitional

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looks. Shown here are Banded Emelina, Roley Poley, Pleated Emelina and Thebes. 3. Miller Curtain is introducing Bangles, a Moroccaninspired embroidered panel made of 100% polyester for a silk-like look. Both lined and interlined, the panel measures 50-by-84.

benefits. In blue and gold, shown here. 5. Arley presents Baron, contemporary jacquard panels with a solid circular pattern on a horizontal stria ground. Available as grommet top and rod pocket panels.

4. CHF offers the Garcia window panel with faux silk back tab panel that has foam backing for energy saving

9/3/2010 4:58:40 PM

January 12 â&#x20AC;&#x201C; 15, 2011 Frankfurt, Germany

guided by creativity The perfect combination of inspiration, creativity and business is just what youâ&#x20AC;&#x2122;ll find at Heimtextil, the leading international trade show for textile interior design. Benefit from the latest collections of exhibitors from all over the world. Use the innovations, trends and valuable contacts at the show to improve your business success. Be a part of the global community. We look forward to seeing you. For more information, visit: www.heimtextil.messefrankfurt.com info@usa.messefrankfurt.com Tel. 770.984.8016

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7/28/2010 4:35:02 PM

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September 12, 2010

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INFANT AND JUVENILE

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1. Jayden from Arley is a bright printed/pieced quilt combining a colorful floral pattern with dots and coordinating solids. Pillows and accessories complete the program.

blankets from M&Z Marketing Group are available in both appliquĂŠ and embroidered patterns. Slumber-Soft reversible waterproof pads can be used for cradles, cribs, carriages, bassinets and lap pads.

2. Animal floor pillows from Manhattan Kids are made of 100% polyester and available in lamb, bear, dog, and elephant. Colors include cream, pink, blue, and green.

4. Blonder Homeâ&#x20AC;&#x2122;s new Blue Koala is a kid-friendly collection of novelty bath accessories that match with an embellished towel ensemble.

3. The new super soft and ultra plush microfleece baby

5. ITM Manufacturing has partnered with organic product

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brand Organically Grown to create a grouping of animal-themed rugs for children. These pieces are tufted in animal shapes. They coordinate with the Organically Grown-branded licensed bedding programs by Crown Crafts.

9/7/2010 9:53:13 AM

Brunton International Reigns as King of Faux Fur Pillows and Throws W

hen the market is looking for the newest, most innovative decorative pillows, throws, and blankets, there’s one company that immediately jumps to front of mind. That company is Brunton International Inc., whose wide and growing assortment includes the most sought-after faux fur styles for kids, teens, and adults. It’s a long way from the company’s beginnings in 1991, when it began importing dhurrie rugs from India. By 1998, Brunton branched into chenille throws, importing goods from China – so successfully that two years later Target Stores named Brunton International “Vendor of the Year.”

“We basically reinvented ourselves from our beginning, and until 2004, we were primarily a throw supplier,” says Roy Brunton, president. “Then, with a push from Target, we entered the pillow business, and for two years, supplied Target with its best-selling pillow. We then decided to make faux fur our specialty, and it now represents over 80 percent of our offerings. In fact, today we offer more faux fur styles than any other company, and have expanded from adult pillows into the juvenile, teen, and tweener markets.” Indeed, Brunton International is now one of the largest suppliers of faux fur for the two back-to-school timeframes, positioned firmly at the forefront of the teen/tweener market for pillows, novelty pillows, bedrests, and throws. Its youth product lines are an explosion of bright color; and its teen/tweener appeal goes further with innovative styles like Bling Fur, which Brunton describes as “the hottest single item in the market.”

“It boggles the mind how quickly our Bling Fur turns,” he states. “We have retailers that place an order and come back three times on the same product.” Of course, Brunton has not abandoned adults, and offers a variety of body pillows, bolsters, floor loungers and more, in such colors as chocolate, navy blue, cedar, taupe, and merlot. For the upcoming Market, seven new faux furs for teens and adults will be introduced, each in 13-15 sizes of pillows and 6-13 colors. Plus, a wide range of blankets and throws will make their debut, including a new Featherlight blanket and throw, along with new stylings of Micromink throws with sherpa. “What’s great is that the teen-tweener market is almost a recession-proof business if done correctly – and we know how to do it correctly!” Brunton says. “In a tough economy, parents and grandparents may cut back for themselves but not for the kids. And since our pillows are priced from about $6-$30, it’s an inexpensive purchase for the quality. “As a company, we have truly ‘flown under the radar’ in the textile business until now, but that is about to change,” Brunton adds. “We invite retailers to experience the secret success that is Brunton International Inc.”

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8/31/2010 12:45:19 PM

Home Textiles Today

September 12, 2010

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INFANT AND JUVENILE 3

1. Saturday Knight Ltd. hopes to make fairy tale dreams come true with its new Prince Charming collection depicting a frog-motif design. Components include resin accessories, a printed polyester peach-skin shower curtain, a printed cotton polka dot towel with a heattransfer band, and a tufted cotton flower-shaped rug.

3. For kiddie cooks: Twoâ&#x20AC;&#x2122;s Company presents the Little Chef animal applique childâ&#x20AC;&#x2122;s apron in six assorted colors and animals: light blue-elephant, green-dog, pink-bunny, orange-cat, yellow-giraffe, blue-teddy bear. 4. The Riley cotton baby blanket from Sferra is woven in an over-scale plaid in either blue, kiwi or pink.

2. Ellery Homestyles presents a plush juvenile printed throw collection. These whimsical designs and bold colors provide all-season comfort.

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9/7/2010 12:16:43 PM

Home Textiles Today

BEDDING ARLEY New York (212) 889-6144 A featured item, the Valencia printed patch design from Arley incorporates assorted floral patterns — each box is framed by a ribbon leaf design. The coordinate is an all-over floral on an aqua ground with a neutral floral sheet.

September 12, 2010

spring floral design. 100% cotton percale, 200 TC, available in full/ queen 86 inches by 96 inches. In its exclusive Waverly collection, the company presents Starla Chambray, featuring the main Starla Chambray print paired with Chit Chat Chambray. The ensemble includes solid Ivory Euros with a blue twist cord accent, a solid blue stacked pleat pillow, and a woven grosgrain decorative pillow.

BEST TEXTILES New Delhi, India (91-112) 6387421/22/28 The stitched pattern on the Paper White comforter from Best Textiles reflects the shape and hue of the delicate flower’s leaves, while surrounding you in soothing comfort.

BOMBAY DYEING India (91-22) 67431654 Opulent silky textures highlight the winding leafy paisley pattern on the comforter featured in Bombay Dyeing’s rich bedding collection.

CHF New York (212) 951-7902 In its upstairs Peri collection, the Shadow Leaves comforter miniset from CHF is 100% cotton with wildflower embroidered detail.

CHRISTY U.S. Grove City, Ohio (800) 261-6326 Christy is adding two new floral collections to its luxury top-ofbed line. Honeysuckle is a pink and willow hued delicately embroidered pattern of trailing honeysuckle flowers. Made of 100% cotton percale, the collection also includes 200TC sheeting. There are four available sizes: twin, queen, king and California king. Also new is Fleur, a fresh and simple offering featuring a classic trail of embroidered flowers in soft tones of willow on a cream-colored background. With added pin-tuck detail, Fleur was designed with an English garden feel for the bedroom. It is made of 100% cotton percale and also includes 200TC sheeting. Available sizes are twin, queen, kind and California king.

HOME SOURCE INTERNATIONAL Atlanta (404) 682-9820 Among the Home Source introductions this market is a Supima T400 sateen fabric top of bed “hotel look” ensemble featuring duvet, shams with tuxedo pleating, and coordinating dec pillows. Supima T400 sheet sets comprise an all white sateen flat sheet, fitted sheet, and pillowcases with a satin stitch hem treatment that matches the 25 colors of the company’s MicroCotton Luxury towel. Flat sheet oversized to fit high loft mattresses; fitted sheet has encased elastic all around with 16-inch deep pockets to fit high loft mattresses. The hem treatment of the pillowcases matches the stitching of the flat sheets in all 25 colors. An alternate offering is Egyptian cotton T200 sateen top of bed, including a flat pleated duvet cover and shams, plus pleated dec pillows with embroidery. Egyptian cotton T400 sateen sheet sets are offered in single pleated hem treatment in four colors. Flat sheet is oversized to fit high loft mattresses; fitted sheet has encased elastic all around with 16-inch deep pockets to fit high loft mattresses. Pillowcases assimilate to the single pleated hem treatment of the flat sheets.

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burgundy, gold and sage. Highlighted by envelope shams and embellished pillows, they combine the motif with solid color accents.

New York (212) 951-7260 Portico is launching the Genius Collection of sustainable, luxuriously soft and breathable sheets and blankets this market. The natural and sustainable trademarked fiber Micro Tencel, which is extracted from the wood pulp of the eucalyptus tree, is blended with 100%-certified organic cotton. Together they create a product that is soft on skin and gentler on the earth.

PRADIP India (91) 2717-251859 Bedding compositions from Pradip feature constructions ranging from 120 to 900TC in both 100% cotton and cotton blends. These fabrics are converted in house to sheet sets, comforter sets, and bed in a bag.

India (91) 422-2221223 The Pearl Finish developed by Premier Mills uses an innovative finishing process to make the surface smooth and even with no pilling, resulting in an excellent hand feel and drape.

RATERIA’S New Delhi, India (91) 11-4168-7402 The company has several new items set for launch. The Isabel quilt is handmade, boasting 15,000 stitches, and was designed for all ages of customers. Voyage quilt is an all-appliqué for teens and kids. Darbar is Rateria’s Baroque appliqué cover. And Teak Wood is a new patchwork quilted bedspread that represents the company’s manufacturing strengths.

ROYAL HERITAGE HOME New York (212) 292-3355 The Clermont bed ensemble in black and white contrast, embellished with beautiful floral embroidery, is made entirely of 100% cotton; sateen sheets included are 220TC. The eight piece comforter set includes comforter, two standard shams, one bed skirt and a four-piece sheet set. Euro shams, drapery pair, valance and two decorative pillows are sold separately.

New York (212) 889-6144 Verano from PDK Worldwide blends medallion motifs in a rich jacquard woven blend of

New York (951) 231-0444 The splashy Cherry Blossom bed ensemble from Safah is harmoniously balanced by dramatic elegance.

SUNHAM HOME FASHIONS New York (212) 695-1218 Sunham Home will be showing brand new bedding ensembles under three different lifestyle brands. Veranda is positioned as a traditional lifestyle look featuring innovative weave techniques, embroidery detailing, and luxury fabrications. Loft is a collection of contemporarystyled ensembles that range from minimal modern to transitional and casual lifestyles. And Topography is a globallyinspired and exotic grouping heavy on detail and color. Sunham’s new sheeting collections as well as an assortment of new quilts designed for different lifestyle with quality needs are also being offered.

UNITED FEATHER & DOWN PREMIER MILLS

New York (917) 554-3705 Jenny George Designs presents Sansai, a new bedding collection. Sansai is a seven-piece comforter set featuring pleats and bamboo leaf motif in tones of sage.

PDK WORLDWIDE

SAFAH INTERNATIONAL

PORTICO

JENNY GEORGE DESIGNS

ELLERY HOMESTYLES New York (212) 448-4450 Part of the newly launched VUE brand, Ellery Homestyles presents the Polynesia duvet with a contemporary botanical-inspired

Market Intros

Des Plaines, Ill. (847) 296-6500 The Villa Di Borghese spa, travel and bedding collection presents new products under the Dolce Notte sleep collection. The Dolce Notte collection features luxury fabrics and Borghese’s signature Botanical Down or Botanical Down Alternative Blends. Shown will be pillows and comforters with new colors and treatments, coordinating sheet sets, woven blankets and spa quality accessories.

WESTPOINT HOME New York (212) 930-2561 Calypso Bed, a new Izod bed design from WestPoint Home, is printed on cotton duck cloth. The paisley on the comforter face features a sea glass color palette, accented with a crisp ticking stripe and a slub texture.

BATH AVANTI LINENS Moonachie, N.J. (201) 644-7766 In the embroidered and embellished bath towel ensemble category, Avanti has several introductions in store. Apple Blossom is a 100% cotton set featuring an embroidered apple blossom design in soft pinks and neutrals. Bellaire is an embellished towel featuring an embroi-

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dered botanical design in light purples and splashes of metallic. Northwest is a 100% cotton embellished lodge style featuring embroidered moose silhouettes on a suede band. Spyro Dance is 100% cotton and features modern geometric looks in neutral colors. In the bath coordinates category, there are four new collections. Paris Chic comprises a 100% polyester printed shower curtain featuring fashion icons embellished with feathers and jewels, and accessories with hand-painted 3-D icons. Seashore includes a 100% polyester printed shower curtain with embroidered seaside icons in soft blue tones that match with accessories depicting similar coastal motifs. The Tranquility 100% polyester printed shower curtain features photo-realistic images of leaves and branches on a backdrop of spa-related words. Its matching accessories resemble a limestone texture with photo real icons gracefully wrapping the shapes. Flourish also includes a 100% polyester printed shower curtain; it features large geometric patterns that resemble artistic tiles colored in a rustic fall palette. The accessories are made in a combination of mahogany wood-look and hand-painted tiles styles.

BHAVIK Jaipur, India (91-141) 2331231/51 Bhavik offers a complete range of terry towels, fashion towels, quick dry, colorfast towels and bath robes in cotton as well as blends of exotic fibers. Other products include beach, kitchen, and institution towels.

CHRISTY U.S. Grove City, Ohio (800) 261-6326 This high-end bedding and bath company is looking to gain broad consumer appeal with its new ultra-soft Supreme collection of towels and matching tub mats. The 22-color line is made of Supima cotton for extra wear and durability, and is crafted in a single terry medium loop construction for the classic hand. These towels dry quickly – both on the towel bar and the body — and the long staple of premium cotton means less lint and better durability. The palette is divided into seven capsule color collections: Urban, Naturals, Botanical, Spa,

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Home Textiles Today

Coastal, Boudoir, and Berries. Additionally, the line includes four towel sizes, a coordinating striped jacquard towel, coordinating tub mat and complementary bath rugs featuring “Drylon miracle” microfiber.

CHORTEX Lancashire, U.K. (44) 0120467070 The Kudos towel range from

September 12, 2010

Chortex is a collection of bath linens in a kaleidoscope of bright shades.

Market Intros

and textured prints, the curtain is available in grey multi. Sized 72 inches by 72 inches, 100% percale, 200 TC.

ELLERY HOMESTYLES New York (212) 448-4450 The Beaujolais shower curtain from Ellery Homestyles is part of the newly launched VUE brand, and will be a centerpiece of this market’s presentation. A contemporary mix of geometric

of rounded disks from the plant “schima superba.” The disks are placed along the top of the mat and allow for a secure step with EVA backing.

GINSEY HOME SOLUTIONS Bellmawr, N.J. (856) 933-1300 The new Superba step-out bath mat is designed to be “a peaceful” addition to any bathroom. Oval shaped, the 27-inch-by-19inch mat incorporates dozens

HFI New York (212) 689-3571 Home Fashions International features the Lei shower curtain, available in rich chocolate-gold tones and a serene lavender-

> hometextilestoday.com

cream colorway.

LOFTEX USA New York (212) 302-1162 The Loftex market introductions for this season represent the “essence of the towel” and “the return to the art of the towel” — which together center on fashion, detail and affordability. A headliner of the new line is the Supra Soft bath towel, which employs an advanced weaving technology that makes the product extra soft. These towels wear a textured end dobby treatment. Other additions featuring new attributes include towels that don a 3-D embroidery technique that employs soft multi-dimensional embellishments; a textured stripe that mixes media — yarn-dye with texture; and Pastel Blossom, a fiber reactive featuring a yarndyed stripe reverse.

M&Z MARKETING GROUP New York (212) 631-0900 M&Z Marketing features an expansion of cotton bath rugs from six to 12 styles that include a three-style grouping with a solid color diagonal stripe center with a framed shaggy border, and a solid center motif with shaggy border. Other new styles include a yarn dye multicolor checker board motif with shaggy border in two sizes. Reversible cotton loop double race track design comes in two sizes, available as pom pom and chenille loop.

THE NORTHWEST COMPANY New York (212) 725-6996 New terry Jersey Shore 100% cotton beach towel from The Northwest Company features the MTV show’s favorite acronym meaning “Gym, Tanning, Laundry.” Available in assorted styles.

SUNHAM HOME FASHIONS New York (212) 695-1218 The company’s bath and accent rug division is introducing six collections that employ new yarn systems and performancedriven constructions. The four featured trends under the program are: the neoclassical Structure; the casual Farmhouse Chic; the urban Graffiti; and the vibrant Brio.

TRIDENT GROUP India (91-161) 5039999 From Trident Group, a new range of products for the South-

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Home Textiles Today

ern Living collection includes a color palette inspired by the Southern lifestyle. A new and exciting towel range features many new techniques such as variable pile height, texture-in-texture, embossed dobbies and weft inserts. A range of towels that is both practical and functional include the benzoil peroxide resistant towel where the colors

September 12, 2010

do not fade even if the towel comes in contact with strong facial or acne creams, etc. Other innovations include the White Pro towel, a product that retains its whiteness levels after repeated washes.

KITCHEN/TABLETOP AVANTI LINENS Moonachie, N.J. (201) 644-7766

Market Intros

A new line of aprons from Avanti includes: Kent Garden, which features a soft green and brown toile skirt with a coordinating stripe bib, embellished with embroidered rose and brown grosgrain ribbon; Cupcake, which dons a tonal pink stripe and complimentary dot pattern embellished with embroidered cupcakes and cherries; and Ashland, a paisley print with

natural cluny lace detailing. New kitchen curtain styles are Botanic Garden, a Portmeirion branded, classic flora and fauna look interpreted on a window tiers and valance set; and Sweet Floral, another window tiers and valance set featuring a traditional floral pattern in soft hues. There are several new table linen collections set for launch.

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To marry to the new Portmeirion Botanic Garden soft window treatments is a group of matching placemats, embroidered napkins, table runner and engineered tablecloth. Blue Italian is a classic Spode blue toile pattern that is re-designed as an engineered tablecloth, placemat, embroidered napkin and table runner. Woodland is another Spode branded classic that, too, has been re-designed as an engineered tablecloth, placemat, embroidered napkin and table runner. Reese is a placemat line that features an engineered scroll/ vine embroidery design. The new Studio Block table runner features a traditional floral embroidery over a finely woven block plaid. Bird & Blossoms depicts original artwork of painted birds on cherry blossom branches. New Generation is a placemat designed with a modern contemporary geometric pattern painted in rustic autumnal hues. And Parisian Garden is a placemat group that depicts a painted garden and kitchen icons mixed with Parisian icons and a touch of old world elements.

DOMAY Montreal (514) 383-8989 Domay launches a range of solid vinyl tablecloths under its Hotel Luxe brand. This range is offered in elegant embossed solid white or cream, constructed from heavy gauge vinyl with thick flannel backing and comes in five sizes: 54-by-72, 60-by90, 60-by-108, 60-by120 and 70-inch round. It also features eco-friendly cardboard printed packaging with a hanger, easy for pegging and convenient for consumers to touch and feel the quality of the cloth. Domay introduces American artist Jennifer Garants’ “Rooster Deux” design, on an offset printed oversized 13-inch-by-19inch thick vinyl placemat. Also being launched are two designs from artist Daphne B., “Pasta di Venezia” and “d’Oliva,” which are also offset printed on an oversized EVA backed placemat. Gourmet Pro is Domay’s kitchen coordinating program with twotone and striped neoprene oven mitt pairs, matching pocket mitt pairs and microfiber ribbed kitchen towels and matching two-pack dish cloths in fashioned colors. Also new to the Gourmet Pro line are 100% cot-

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WE HAVE

OVER 300

WAYS TO SAY

Welcome! NY SHOWROOM:

230 5TH AVENUE, SUITE 808 HTT D.Home_March tab.indd 1

Corporate Office: 1904 Rosewood Lane / Woodstock, GA 30189 (770) 591-9668 Fax: (770) 591-7055 E-mail: info@dhtg.com

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Home Textiles Today

ton flour sacs, put up as threepacks in large size 29-inch-by35-inch.

HFI New York (212) 689-3571 The Flip Flops collection of printed placemats and table runners from HFI is available in spring and summer colors of pink, yellow, blue and green.

September 12, 2010

SREE AMMAN EXPORTS India (91) 4324 235523 Dish towels from Sree Amman Exports help clean up the kitchen with a country plaid pattern or woven floral print in multicolor gentle shades.

Market Intros

Dweck & Sons brighten up the kitchen and are made with absorbent microfiber material that dries quickly.

AREA RUGS CARPET-ART-DECO

S.S. DWECK & SONS Irvington, N.J. (973) 375-0900 Colorful towel sets from S.S.

Montreal, Quebec (514) 989-5050 The company is introducing

the Crystal collection, made of a blend of two-ply heat-set polypropylene, tone-on-tone and flat space-dyed polyester yarns. Also in store for market debut is the new Porto Fino collection, a berber-like, multicolor frisée style in a palette that marries earth tones with shades of gray.

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ORIAN RUGS Anderson, S.C. (864) 224-0271 The company’s market introductions are focused on expanding designs and colorways that are based on the success of its Carolina Wild, Shagadelic and Shakespeare collections. To the 35mm olefin Carolina Wild collection, Orian is introducing more than 20 new designs that range from traditional to contemporary and are available in saturated warm colors like red, coral, gold, and earthy browns combined with soft greens, varying shades of blue, and hints of purple. The Shagadelic collection is being updated with 18 new designs spanning transitional to contemporary looks in warm and cool color palettes, offered in up to 12 color combinations. And the company’s flagship collection, the 1.5 million-point Shakespeare, is being expanded with an updated palette that mixes spa blues with earth-tone taupe shades.

RAYMOND WAITES DESIGN New York (212) 447-8700 The Ikat rug from Raymond Waites Design is spicy-rich in palette and graphically bold in scale. High reed density allows for fine definition and a dense and luxurious look. It is also made with a fine denier yarn, which allows for a soft hand. The rug is tightly woven for pencil point definition allowing for a lot of detail. The creel is a 10 color Vintage Lux creel with 640 points.

S.S. DWECK & SONS Irvington, N.J. (973) 375-0900 The featured line from S.S. Dweck & Sons uses bamboo to create durable rugs that are eco-friendly and water resistant. Made with an anti-slip backing.

TRADEWINDS IMPORTS Westport, Conn. (203) 227-2234 Tradewinds is going shaggy this market with several new shagconstruction accent-size rugs. Paper Shag is a 21-by-32 rug available in mint and blue colorways. Its alternative is the MultiPaper Shag, which comes in a blue-white-and-mint color combination, and is also available in a 21-by-34 size. Manhattan Properties.indd 1

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DEC PILLOWS CALDEIRA USA New York (212) 532-2292 Several new collections are in the queue for market. Mixed Media encompasses a variety of looks: Metallic Velvet Layered Leaves, Velvet Ticking Stripe and Velvet Textured Targets.

September 12, 2010

The Retro Metro urban-lifestyle grouping includes Retro Dots jacquard, Metallic faux leather, and Starburst embroidery. Simplicity marries the all-over Bouquet embroidery pillow with Flowerburst embroidery and double pleated faux silk.

HOME TEX INTERNATIONAL New Delhi, India (91-11) 26813647

Market Intros

Home Tex International presents bold colors, various shapes and patterns that range from wild to homespun with their new collection of decorative pillows.

LORETTA LEE LIMITED New York (617) 285-7456 Loretta Lee Limited presents a new range of decorative pillows with a touch of exotic beauty, suitable for a number of furnish-

ing statements.

PARK B. SMITH LTD. New York (212) 889-1818 The company has broadened its assortment of products made to appeal to pet lovers; the line now includes dog beds, cat beds, pet rugs, pet pillows, pet placemats, and pet aprons.

REVMAN INTERNATIONAL

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New York (212) 278-0312 From Revman International, the Laura Ashley line of mini floral print decorative pillows offers a palette of fresh colors and embroidered details.

TRADEWINDS IMPORTS Westport, Conn. (203) 227-2234 Among market introductions this season, the new Oceanside decorative pillow is a 20-inch square that comes in a Mauiblue colorway. And O’Keefe is a multi-colored style that measures 18-by-18.

TRIANGLE HOME FASHIONS Cranbury, N.J. (609) 409-0345 Triangle Home Fashions introduces its Yarn Fusion pillows, part of a collection of unique pillows created using new crafting techniques and capabilities. The Nature Pop line takes inspiration from the natural world, kicking it up a notch with bright colors and stylized imagery.

PILLOWS, PADS, BLANKETS & THROWS DOWNLITE Cincinnati (513) 229-6343 The Good Housekeeping collection is comprised of great quality, performance driven products that deliver lifestyle solutions along with organizational and easy care tips. The assortment contains of a variety of lifestyle product solutions that include: Sleep Well, Fresh Release products; Sleep Smart, Stain Release products and Sleep Healthy, Allergy Smart products. Available in comforters, pillows, blankets and mattress pads – in both natural and synthetic fills. The collection also includes fresh reusable packaging and informative tips. The Eddie Bauer Collection is a new line of outdoor travel accessories available in comforters, pillows, blankets and mattress pads – in both natural and synthetic fills.

ALLIED HOME/ JENNIFER NICOLE LEE Vernon, Calif. (323) 581-5677 Level 1 ComfyBed: 220TC 100% cotton sateen Fiberbed; full-way stretch-to-fit skirt fits up to 21inch mattress; 11-inch box endto-end baffle box construction; 100% synthetic cluster and microfiber fill blend for comfort and softness.

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Home Textiles Today

Level 2 ComfyBed: 300TC 100% cotton dobby, stain resistant Fiberbed; mesh side gussets to expedite the transfer of heat and moisture; full-way stretch-to-fit skirt fits up to 21inch mattress; 10-inch box endto-end baffle box construction; fine 100% synthetic cluster and microfiber fill blend for comfort and softness. Level 3 ComfyBed: 485TC

September 12, 2010

100% cotton sateen; anti-microbial and stain resistant Fiberbed; mesh side, top and bottom gussets to expedite the transfer of heat and moisture; full-way stretch-to-fit skirt fits up to 21inch mattress; 9-inch box endto-end baffle box construction; premium 100% synthetic cluster and microfiber fill blend for comfort and softness.

Market Intros

MICROTEX New York (212) 685-2108 The featured chunky cable knit throw from Microtex is made of 100% acrylic/ring spun material. Available in cream, taupe, and pink.

combine art and tradition featuring quilts with zesty touches of rust and burnout fabrics. Starkly contrasting top-of-bed black and white blooms and soothing earth-colored bedspreads round out the collection.

NARAYAN OVERSEAS

PEKING HANDICRAFT

India (91-120) 2420826/2420430 Bedspreads, quilts and woolen throws from Narayan Overseas

New York (212) 683-3820 The Millie “Hankerchief” quilt is inspired by handkerchiefs from

> hometextilestoday.com

the 1950s. Each of the four different prints are reminiscent of the prints used in the preKleenex era, when the brightly printed floral “hankie” was an essential accessory. Pansies, carnations and faux lace borders were all important design elements and Millie has updated the color story with vibrant corals, pinks and greens.

PROTECT-A-BED Northbrook, Ill. (866) 297-8836 Protect-A-Bed launches Luxury Sleep Story, a new technology designed for sensitive skin. Set includes one Tencel knitted, waterproof fitted sheet and one woven Tencel flat sheet.

ROYAL HERITAGE HOME New York (212) 679-2353 Royal Heritage Home’s Bed Guard covers are made from a special knit fabric that is labtested and certified to be bed bug proof (defeats dust mites, too). The company also uses a heavy duty zipper that stops bed bugs from escaping an infested bed or stops a new mattress from ever being infested. 100% polyester is laminated to a urethane membrane. The weave of the fabric, which is a circular knit polyester, has a satin-like feel to it and is very smooth and cool to the touch.

SINOMAX New York (877) 726-3888 Sinomax introduces PüreFoam Memory Foam, a specially crafted formulation available in a variety of densities. The Sinomax foam has several signature elements that eliminate foam’s chemical odors, includes an infusion of negative ions and also incorporates sustainable polyol sources made from soybeans.

SLEEP STUDIO New York (212) 679-6679 After more than three years of research and development, Sleep Studio launches its patented and trademarked Blueflex material. Blueflex is a hybrid of the company’s proprietary ViscoFresh memory foam with tiny blue gel beads to create greater comfort, variable support characteristics and an optimum sleeping temperature. Furthermore, the gel beads suspended in the high-tech ViscoFresh provide a unique level of personalized support.

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Home Textiles Today

UNITED FEATHER & DOWN Des Plaines, Ill. (847) 296-6500 The Sleep for Success! bedding collection from United Feather & Down draws upon years of sleep research for functional and comfortable sleep products. Also introduced will be an expanded collection of comforters, blankets and mattress pads under the Sleep for Success! label, crafted with moisture wicking fabrics and

MEMORY FOAM

September 12, 2010

fills to provide the perfect sleep temperature. The new SilverFill for Allergy Relief by Dr. James B. Maas bedding collection features United Feather & Downâ&#x20AC;&#x2122;s trademarked SilverFill, providing comfort and allergy relief from the inside out. Also shown will be the trademarked Dr. Maas Stress Ease Comfort Reader lumbar support pillow and a Stress Ease convertible travel buddy pillow.

FIBER

Market Intros

WINDOW COVERINGS

DĂ&#x2030;CORS DE MAISON VERSAILLES HOME FASHIONS INC. / TISSUS ROSEDALE DRAPERIES

New York (212) 951-7902 CHF offers the Garcia window panel in blue and gold with faux silk back tab panel that has foam backing for energy saving benefits.

Ville dâ&#x20AC;&#x2122;Anjou, Quebec (514) 351-8402 The new Bamboo Brights collection coordinates bamboo window panels, placemats and floor mats. Available in nine neutral and vibrant colorways, the program includes bamboo

CHF

FEATHERS

DOWN

LATEX

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grommet panels and valances: 72-inch-by-12-inch kitchen valances, 42-inch-by-24-inch tier panels, 42-inch-by-36-inch tier panels; 42-inch-by-63-inch window panels; and 54-inch-by-84inch door panels.

ELLERY HOMESTYLES New York (212) 448-4459 Ellery Homestyles presents its Shantung Collection composed of a textural jacquard styled in a variety of designs to create traditional, contemporary or transitional looks. The collection embodies a variety of motifs whether it is through styling with coordinating jacquards, color banding, pleating, flocking or embroidery. The breadth of Shantung styles span Ellery Homestylesâ&#x20AC;&#x2122; window assortment to include its Eclipse brand with energy-saving, noise-reducing blackout curtains.

LORRAINE HOME FASHIONS

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New York (212) 684-0858 The company is introducing several new panels and tiers to its growing soft window collection. Whitfield Floral is a tailored 100% polyester heavy-weight, tone-on-tone jacquard panel woven in an all-over leaf motif, using dull and shiny yarns for depth and interest and featuring a printed all-over scrolling floral motif. English Garden is made in the same construction on a leaf-motif all-over pattern. The Brenda and Brenda Sheer collection includes an embroidered faux silk panel with vertical bands of floral and leaf vine embroidered designs with a matching tailored valance. It is made of 100% polyester. Cynthia and Cynthia Sheer is an embroidered faux silk panel line featuring an all-over floral embroidery that coordinates with an all-over embroidered snow voile sheer panel. Boulevard is a 100% polyester sheer woven textured stripe grommet-top panel available in ivory, black, chocolate, taupe, soft rose, sea haze and blue. Elements is 100% polyester embroidered linen-look semi sheer panel and tailored valance with wood bead trim, offered in a natural linen color. Delicious is a fruit-and-leaf autumnal look printed on a voile sheer tier curtain with a matching swag and valance. Roxanne is a 100% polyester floral embroidery on a faux silk border that is

9/8/2010 2:40:06 PM

Want to sell more alarm clocks?

Really comfortable

Ridiculously comfortable

In ecstasy

La-la land

The more Outlast® layers you add, the better it gets. With the Outlast® Sleep System, layers make all the difference. A pillow alone is life changing, but add a mattress pad, sheets, and blanket or comforter and your customers may sleep through their alarms. As additional Outlast® products are added to the bed, there’s a corresponding increase in capacity to buffer temperature swings under the covers. It means a balanced temperature all night, allowing your customers to sleep more soundly, more comfortably and wake refreshed. For more information call Guy Eckert at 610-925-3243 or email geckert@outlast.com.

Home Textiles Today

September 12, 2010

pieced with snow voile and embellished with ribbon. It comes in a tier, swag and valance set.

all-season comfort and are the perfect addition to the home.

M&Z MARKETING GROUP MILLER CURTAIN San Antonio, Texas (210) 483-1000 Miller Curtain is introducing Bangles, a Moroccan-inspired embroidered panel made of 100% polyester for a silk-like look. Both lined and interlined, the panel measures 50-by-84.

INFANT & JUVENILE

New York (212) 631-0900 The new super soft and ultra plush micro-fleece baby blankets from M&Z Marketing Group are available in both appliqué and embroidered patterns. SlumberSoft reversible waterproof pads can be used for cradles, cribs, carriages, bassinets and lap pads.

SATURDAY KNIGHT LTD.

ARLEY New York (212) 889-6144 Jayden from Arley is a bright printed/pieced quilt combining a colorful floral pattern with dots and coordinating solids. Fun pillows and accessories complete the program.

ELLERY HOMESTYLES New York (212) 448-4450 Ellery Homestyles is presenting a plush juvenile printed throw collection. These whimsical designs and bold colors provide an

Cleveland (531) 641-1400 Straight out of a fairy tale comes the Prince Charming collection for kids by Saturday Knight. Depicting a frog motif, the components include a printed polyester peachskin shower curtain with an oversized frog appliqué, 3-D resin accessories with special features like a color-changing light-up heart on the lotion pump, springing dragonflies on the soap dish and Dixie cup holder, a printed cotton polka dot towel with a heat-transfer band, and a tufted cotton flower-shaped rug.

News

> hometextilestoday.com

Soft-Tex Marks 25 Years with Expanded Showroom WATERFORD, N.Y. — Specialty bedding manufacturer SoftTex will welcome retailers and other home textiles industry colleagues to a twice-as-big, twiceas-nice showroom this market. “I am thrilled we were able to accomplish this expansion in time for the fall 2010 New York Home Fashions Market,” said Soft-Tex president Arthur Perry. “Particularly as we mark our 25th year as a company, this growth comes at a very exciting time for our entire organization.” The expanded showroom, Suite 1204 at 230 Fifth Avenue, provides ample new display space to house the company’s growing Memory Foam business. “Our propriet ary SensorPEDIC brand has been so successful in the Memory Foam topper, pillow and basic

mattress category, that we have enhanced the assortment with

“I am thrilled we were able to accomplish this expansion in time for the fall 2010 New York Home Fashions Market.” —ARTHUR PERRY, Soft-Tex the addition of the CertaPURE US certification,” said Robert O’Connell, evp of sales and marketing for Soft-Tex. “This certification gives the consumer confidence that all of our new memory foam products meet high comfort and durability standards, but equally ensures environmentally friendly manufacturing processes.” O’Connell added that the

new, trademarked Ventilated and Odorless Sensor-Foam “offers improved breathability in all of our products for maximum comfort, and we’ve made them odor free for superior consumer satisfaction.” A broad and deep presentation of the company’s Nature’s Rest line is also in evidence. The collection features “EcoFriendly Fiber,” as well as natural fill and latex offerings in pillows, mattress pads and toppers. The Nature’s Rest line combines a value offering with green consumerism. Perry commented, “In addition to the expanded showroom display area, we have added a buyers lounge and work area, where our sales team can spend quality time with buyers planning assortments and developing businesses.” HTT

Kohl’s Fundraises for Breast Cancer with New Vera Wang Program M E N O M O N E E FA L L S , W I S . — Sherry Kline Circa

Sherry Kline Tierra

Sherry Kline Calypso Bath Collection

Sherry Kline “From Paris with Love” Bath Collection

Paciﬁc Coast Home Furnishings, Inc. Home of Sherry Kline, Austin Horn Collection Buyers’ Source – Consumer’s Choice Showrooms: New York, Atlanta, and Laguna Niguel California New Showroom location in NY: 7West 34th Street, 5th Floor, Suite 539, New York, NY 10001 Corporate Ofﬁce: 2331 Tubeway Avenue, Commerce, CA 90040 Tel: (323) 838-7808 Fax: (323) 838-7805 Email: corporate@pchfweb.com Website: www.pchfweb.com

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Kohl’s Department Stores is raising money for breast cancer research with a new pink-colored line of women’s products – including home goods – under the “Kohl’s Cares” cause-oriented merchandise program. The exclusive cause merchandise will be available in all 39 Kohl’s stores in Wisconsin, the retailer’s home state, as well as online at www.kohls.com. All profits will be donated to support the fight against breast cancer. The first collection for the cause was created by designer Vera Wang for her Simply Vera Vera Wang exclusive brand at Kohl’s. It will be available Sept. 7 through Dec. 24. Spanning 15 items, it includes apparel, accessories, fashion jewelry and home goods, each priced

at $5 or $10. The collection will be merchandised together in its own center aisle of each store. The Kohl’s Cares breast cancer cause merchandise program will continue with a new collection after the holidays. Future collections will include special items from other exclusive brands at Kohl’s. “As Kohl’s has recently expanded our philanthropic efforts to support the fight against breast cancer, we are very excited to expand our cause merchandise program with exciting new items that benefit that cause,” said Julie Gardner, evp and chief marketing officer. “The new cause merchandise collection, designed by Vera Wang, represents so much more than beauty and value; it gives our customers an easy way to support a cause that means so much to all of us.” HTT

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Home Textiles Today

QVC Debut BOMBAY FROM PAGE 5

partment stores,” said Wil Hollands, chief merchant of The Bombay Company and president of Hermes-Otto International USA, which is producing the line. The line, planned as a 250piece caption, currently includes globally-inspired furniture, tabletop, top-of-bed, embellished accessories, textiles, and gift and novelty items. Seasonal products will include holiday florals and wedding collections. Retail prices start at $7.00 and run up to $1,500 for investment furniture pieces. Bombay Company’s intellec-

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tion property was acquired by Hilco Consumer Capital and Gordon Bros. Brands in 2008. The brand, which is produced under license by Hermes-Otto International USA LLC, has a new showroom here at 489 Fifth Ave. Bombay is scheduled to debut a collection of 14 décor and accent pieces on QVC on Sept. 30. The one-hour show marks “the beginning of a relationship between the Bombay brand and the leading multimedia retailer,” according to the company. “You can really romance a product on QVC, plus it has a wide range of customers,” said Hollands. Although the Bombay Com-

News

pany retail chain went out of business more than two years ago, the name still averages more than 800,000 search hits on Google per month, said Hollands. “The foundation of where we are today is built on top of Bombay’s lifestyle. On top of that, we are layering pieces that would be appropriate for Bombay Stores if we were live today,” he added. Although the home textiles piece is currently being produced by Otto’s in-house design and sourcing team, the company is considering licensing out directly to home textiles suppliers. “It’s a fashion-driven category, and it can stand on its own,” said Hollands. HTT

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Convection

Evaporation

Body heat

Advansa.indd 1

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Home Textiles Today

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News

Crop Gap DEMAND FROM PAGE 5

Marley blends matte sand shiny in a very contemporary window with a grommet waterfall valance matte brown.

CHF CHF FROM PAGE 5

pendent marketing team at the brand “but most of the development is with us and then run through the brand,” Foley explained. That allows for advertising, social media, in-store, signage, and training to follow the pattern of the brand’s concept. “This assures that a very significant level of public relations, advertising and consumer response that the participants are the target customers” for the specific brand. For the Kate Spade collection, “it’s coinciding with the revival of mid-century modern like the 60’s,” observed Karron. “It’s a classic style with a David Hicks focus in the color palette. As for Mark Ecko, “there’s a cut and sew approach to the brand for department stores that is tailored cloth for sportswear; and a Mark Ecko Unltd approach geared to young adults with the signature rhino as the logo,” Foley commented. In the CHF bath line, stripes,

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jacquards, and embroideries are the key fabrics and embellishments with the color palette using gray as the new core with black, purple and green combinations as well as seafoam. Shower curtains, accessories and rugs are shown in collections. The designs are geared for a younger customer, and “they are extremely fickle. The cycle is so painfully rapid, this customer gets bored fast,” Foley noted. New to the line are wool rugs from India geared to the bath segment but in sizes suitable for other rooms – 5-by-7 and 3-by-5. In window coverings, a CHF strong suit, new fabrics and treatments offer fresh looks with contemporary moving in to replace some of the classic fabrics and treatments. Even traditional looks are perked up with colors like gray and copper and a modern take on fringe trim. The tween/teen market also is a focus this market for the window area with colors like lavender, fuchsia and purple mixed with aqua, yellow and green. HTT

set the increasing worldwide demand for the popular fiber. And then there’s the weather. The end result: don’t expect lower prices any time soon. According to Jon Devine, manager, market economics and analysis, Cotton Inc., cotton prices are at their highest level in 15 years. While stock – warehoused cotton from previous seasons – is at 40 percent, its lowest level in that same time frame. The ICAC Price model forecasts a 2010/11 season average of 89 cents per pound, according to the Cotlook A Index. (The Index tracks international raw cotton prices to come up with an average.) The forecast translates to a 15 percent increase in price over 2009/10. “According to the estimates by industry sources, cotton prices are likely to increase in the first quarter of the season, October to December 2010,” agreed Sidartha Rajagopal, executive director of Texprocil, India’s non profit marketing organization. “After that, depending on the demand and supply, prices are likely to fluctuate.” There is a cyclical element to cotton farming that is also at work. In the U.S., for instance, lower cotton prices of years ago convinced many farmers to choose more lucrative crops to plant. “The places you can grow cotton, you can also grow corn (for ethanol) and soy and that’s what farmers have been doing,” noted

Intros LONDON FROM PAGE 5

focus on anti-dander properies. “Allergists recommend the use of allergen barrier bedding as a tool to help control allergy symptoms,” said Marc Jason, ceo of London Luxury. “We are so excited to work together with the makers of Claritin to bring consumers the ultimate allergen barrier bedding.” James Mackey of Merck Consumer Care, the maker of Claritin, described London Luxury as “best-in-class” and characterized the collection as an opportunity to “reach consumers in new, innovative ways.” In another big introduction this week during the New York Home Fashions Market, London Luxury is taking the Arm & Hammer brand into a full range of kitchen

> hometextilestoday.com

Devine. Supima, the U.S. organization for Pima cotton growers, reported that last year California had its lowest acreage of cotton since the 1920s, at 190,000 acres with Pima cotton accounting for 62 percent of that. Only now, with the promise of higher prices, have some farmers decided to grow cotton again in the U.S. In fact, production domestically is expected to increase by as much as 50 percent – due to more plantings as well as cooperative good weather which promises a higher yield. In addition, India is expected to show a significant increase in production and yield. But still, demand overshadows the production. According to Rajagopal, no one country accounts for the higher demand and increases are being seen across the board. “This demand is not region specific or country specific. The all around increase is expected on account of rising exports of textiles and clothing and also rising domestic consumption, especially in markets like China, India, Vietnam, Turkey and Bangladesh,” he said. While the U.S. tries to close the production gap, adverse weather and natural disasters have wreaked havoc around the world, including Pakistan, where the cotton crop has been devastated by floods. According to Armelle Gruere, a statistician with the ICAC, “The Pakistan crop estimate was revised down by about 15 percent to 1.9 million tons. There is still a lot of uncertainty, however, and that number may change because in many areas the flood wa-

ters have not yet receded.” According to Devine, Pakistan is not only a large producer of cotton, but also one of the world’s largest suppliers of yarn. “There is a trickle down effect that could not only impact the price of raw cotton, but yarn levels as well and could ultimately result in price increases in finished products,” said Devine. Crops in China’s Yangtze River Valley region were also victims of bad weather. On the other hand production projections for India, Australia and Uzbekistan are up. This mixed bag of news doesn’t help vendors in the current marketplace. Because a cotton crop has only one harvest per year, experts predict it will take years to achieve a better production and consumption balance. Cotton Inc’s monthly update for August tells a cautionary tale: “Current production and consumption forecasts indicate a 4.0 million bale production/consumption gap in 2010/11. Higher prices, brought about by lower supply relative to demand, should eventually bring production levels back in line with consumption figures. However, with only one harvest per crop year, the corrective process could take several seasons to reverse and begin to increase stocks.” “In the meantime, retailers at the end of the cotton supply chain face a challenging consumer environment,” the report continues, especially “in developed economies where it may be difficult to pass on higher costs posed by higher cotton prices.” HTT

textiles with anti-odor and anti-microbial properties. The collection includes kitchen towels in solids, stripes and dobby weaves as well as scrubber mitts, dish cloths and flame-retardant/heat-resistant over mitts and pot holders. In the Arm & Hammer bedding collection, London Luxury this market is adding bed bug protectors to the line. The company’s Elizabeth Arden brand is taking bedding into an aloe formulation to emphasize the spa aspects of the collection. London Luxury is also debuting a range of sumptuous bath rugs and Mary Jane slippers. “Long gone are the days when you can stick a name on a bed and get a placement,” said Amanda Keller, London Luxury’s director of licensing and marketing. “It has to offer benefits that are consistent with the brand identity.”

The Sharper Image line this market is shown under two themes: winter and summer. The highlight in winter is an electric blanket with ultra-thin wiring and a sleek controller that resembles a Wii component. “This isn’t your grandmother’s electric blanket,” said Gail Nicholson, vp of product development and design for London Luxury. Also new is a comforter for couples who sleep at different temperatures. There are two constructions: one in which fill weights are different on each side of the comforter; another where one side is filled with Thinsulate and the other with regular fill. Each side is trimmed differently so couples can distinguish which is which. In summer, Sharper Image is using the So Cool tag for its bedding made with Outlast Technology. HTT

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Home Textiles Today

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September 12, 2010

BUSINESS TodaY Sales Improving at Target M INNEAPOLIS — While home

was not one of the brightest spots at Target Corporation during the second quarter, category sales are improving thanks to recent departmental transformations and the back to college-related season. The 1,743-unit discount department store chain is “seeing positive results in our efforts to clarify the assortments and aesthetic of our Home, Target Home and Room Essentials [programs], positioning us for a successful back-to-college,” explained Kathryn Tesija, evp, merchandising during the company’s quarterly conference call last month. And so far, “sales results for both back to school and back to college have been encouraging,” she also noted. Setting the tone for improvments in the home category have been the “merchandise reinventions” incorporated into Target’s remodeled store initiative this year. This effort calls for updating visual elements and transforming categories such as home, beauty, electronics and video games. Remodeled stores are lifting Target’s total business, she continued. “The performance of our remodeled stores continue to meet or exceed expectations in traffic, total sales performance and the

amount of cross-shopping outside of food that crosses discretionary categories,” she said. “In some cases today we are seeing guests splurging on higher-ticket items that are meaningful to them,” — such as a Kindle wireless reading device, she noted. At the same time customers are gravitating toward house brands like ‘up & up,’ Tesija added. As the back to college season starts to wrap up, Target’s home business was refreshed on Sept. 5 when, for a limited time, the retailer launched its temporary “John Derian for Target Collection” for the home and office. The line will feature more than 100 home décor products and office accessories at prices under $25. Target chairman, president and ceo Gregg Steinhafel noted that total home’s results lately have been “mixed” and “certainly not” up to traditional company standards yet. But the efforts in place into the second half of this year are expected to help home “move ahead positively.” Looking back at the second quarter, profits were up on a small sales increase. Net earnings ended July 31 came in at $679 million for the quarter, compared with $594 million in the year ago period. And quarterly earnings per share in-

creased 17.0% to 92 cents from 79 cents in the same 2009 period. Retail sales in the quarter rose 3.8% to $15.1 billion, with a 1.7% increase in comparablestore sales. Retail segment earnings before interest expense and income taxes (EBIT) were $1.1 billion in the second quarter of 2010, up 3.1%. Total revenues – including Target’s credit card business, rose 3.1% to $15.5 billion. “It’s clear the second quarter marked a change in a recent trend…following stronger results in the last two quarters, our sales trends have leveled off,” Steinhafel said. “Recent results in our business and economy reinforce our perspective that the current recovery will be slow and inconsistent.” While shoppers are still cautious in their spending, he continued, “we are encouraged that we continue to see strong traffic, very healthy sales in discretionary apparel, and strong market share gains in virtually all of our frequency categories.” The store remodel program and modest real estate expansion plans are poised to help boost Target’s performance going forward. Steinhafel offered more details, which includes the opening of 10 new stores in the third quarter. “We plan to steadily build from

Same-store sales

Same-store Sales Log Another Positive Week N EW YORK — The combination of Labor Day analyst. “Some retailers are nearing the end of sales, back-to-school and East Coast shoppers their back-to-school calendars, while others exstocking up on supplies ahead of Hurricane Earl pect its impetus to last through the month, repushed same-store sales up by 3.0% during the flected in sales of children’s clothing and school first week of September, according to the John- supplies.” HTT son Redbook. Discounters posted a 3.5% Johnson Redbook Index comp gain, while department First week of September year-over-over % change stores generated an increase WEEK ENDED 9/4 9/11 9/18 9/25 10/2 MONTH TARGET of 2.0% for the week ended Department stores* 2.0 2.0 1.8 Sept. 4. Discounters 3.5 3.5 3.4 “Sales continue to be drivRedbook Index 3.0 3.0 2.9 en by the twin themes of back*Including chain stores and traditional department stores to-school and seasonal apparSource: Johnson Redbook Index el,” said Caltin Levis, Redbook

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this very light program in the next few years, adding 20 or more new locations in 2011, and more than 30 in 2012,” he said. “While we have the appetite, the team and access to capital that would enable our new-store base to grow more quickly, we are steadfast on applying a returns-based approach to approval of stores, and these growth expectations reflect our estimate of the number of projects that will meet our investment criteria in the current environment.” In the meantime, he said, Target is “pleased to invest productively in a re-fresh of our existing store base,” incorporating the

P-Fresh food layout along with improvements in home, beauty, electronics, video games and shoes. Target completed another 116 remodels in the second quarter. So far, the retailer has remodeled more than 200 stores and currently has “well over” 300 PFresh stores operating across the country. Also expected to boost store traffic and average transaction later this year is Target’s new “Rewards” program in which shoppers will begin receiving 5% off whenever they use one of Target’s credit cards or the Target debit card. HTT

NRF: September Retail Container Traffic Expected to Grow by 16% WASHINGTON — Even with 2010 already having hit its peak, import cargo volume at the country’s major retail container ports is expected to rise by 16% this month over last September. But numbers will decline through the remainder of the year, according to the monthly Global Port Tracker report released by the National Retail Federation and Hackett Associates. “Retailers have stocked up early on much of their holiday merchandise in order to avoid some of the supply chain disruptions seen earlier in the year,” said Jonathan Gold, vp for supply chain and customs policy, NRF. “Cargo is still coming in, but the key question for sales will be what happens with employment and other factors that affect consumer confidence this fall.” Global Port Tracker, which is produced for NRF by the consulting firm Hackett Associates, covers the U.S. ports of: Long Angeles/Long Beach and Oakland, Calif.; Seattle and Tacoma, Wash., on the West Coast; New York/New Jersey, Hampton Roads, Charleston and Savannah on the East Coast, and Houston on the Gulf Coast. In July, which is the most recent month for which relevant numbers are available, U.S. ports handled 1.38 million 20-footequivalent units (One TEU is

one 20-foot cargo container or its equivalent). That figure was up 5% from June and 25% higher than July 2009. Also noteworthy is that July 2010 marked the eighth consecutive month to show a yearover-year improvement after December broke a 28-month streak of year-over-year declines. August was estimated at 1.35 million TEU, a 17% increase over last year. Other estimates call for: September at 1.32 million TEU, up 16% from last year; October at 1.3 million TEU, up 9%; November at 1.2 million TEU, up 11%; and December at 1.11 million TEU, up 2%. January 2011 is forecast at 1.06 million TEU, down 2% from January 2010. The first half of 2010 was estimated at 6.9 million TEU, up 17% from the same period last year. The full year is forecast to be at 14.5 million TEU, which would represent a 15% increase from the 12.7 million TEU in 2009 -- the lowest since the 12.5 million TEU reported in 2003. The 2010 number remains below the 15.2 million TEU seen in 2008 and the peak of 16.5 million TEU seen in 2007. “While October is the traditional peak month of the annual shipping season as retailers bring in merchandise for the holiday season, July’s figures appear likely to stand as the peak for 2010,” the NRF said. HTT

9/8/2010 5:04:05 PM

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