Front Cover
SPRING SUMMER 2017
Nayna Picture Intro to Hope
BEAUTIFULLY
CONFIDENT Hope is the British womenswear label created by Nayna McIntosh. The collection is designed to empower and inspire the 40 plus woman who has become invisible to the high street and online retailers. Hope is a brand that celebrates this woman, whatever her size, shape or age, with the aim of making the shopping experience both easy and pleasurable.
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“As we move into the warmer months, our collection hots up! With vibrant coral and beautiful aqua the new styles for Summer offer endless outfit solutions. Designed to cleverly work over our foundation collection or wear on their own, there’s something for everyone. Our design philosophy of knowing the catwalk trends but not being dictated by them continues, we prefer to create stylish pieces that women want to wear, and wear now. With holidays on the horizon and the diary filling up, our collection is versatile enough to take you from in-flight to in-resort or from desk to dinner, whatever the occasion. The Foundation collection evolves with the popular long sleeve top now moving to three quarter and cap sleeves, as well as a new foundation dress shape in hot coral, perfect for layering under our navy chiffon shrug. The new bandeau top works well as a top on it’s own, perfect for beach days, layered under our silk shirts or even as an extra layer for shaping. The breathability, easy care and wrinkle free properties of the Foundation garments make them a dream to wear and take care of, they are perfect for travelling so ideal for creating a capsule wardrobe for holiday. Our new sumptuous silk styles, all made in Britain, offer new shapes and all work well with the chalk cotton stretch ankle grazer. The new silk trapeze panelled dress, with useful pockets, looks great with heels for a dressed up look or dress down with flats. This flattering shape also comes as a top in navy and coral. The use of premium fabrics and yarns is at the heart of the collection, from Ramie cotton to Scottish cashmere and Peruvian Pima Cotton to Italian silk and linen - all designed to make you feel beautifully confident. Hope is all about providing style solutions for real women with real bodies so once again we have used our customers and friends to model the collection; they range in age from 35 to 75, in size from an 8 to a 20 and in height from 5’ 2” to 5’ 8”, we think they ALL look fabulous, that’s the joy of Hope!”
Nayna McIntosh Hope Founder & CEO
Nayna has worked in the fashion industry for over 30 years and worked on the launch of two of the UK’s biggest and ground-breaking fashion labels; George @ Asda and per una @ M&S, with George Davies. She then became a member of the M&S management board under Stuart Rose.
Hope has been founded and funded by Nayna with a group of 20 private investors, which includes former M&S executive directors Lord Rose and Steve Sharp and former chief executive of Jaques Vert Group, Teresa Tideman.
Nayna wears: The Silk Cocoon 3/4 Sleeve Shirt in Navy £120 The Cotton Stretch Ankle Grazer in Chalk £110 Foundation Slim Strap Body in White £75
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OUR
STORY The Hope story is a personal journey for Nayna which started when her grandparents made the voyage from Jamaica to the UK looking for a better life. Hope and optimism were all they had when they arrived and those feelings are at the very heart of the collection. Nayna’s Mother is also called Hope and these two elements became an obvious source of inspiration when Nayna named the brand. These values are demonstrated throughout the Hope business by Nayna’s leadership and passion for the brand. 4
HOPE
CODE The Hope Collection has been designed by focusing on the first principles of the Divine Proportion. The Divine Proportion is found in nature, science and art. It represents the perfect balance of working in thirds. By dressing to the principle of thirds it can help elongate the body making the silhouette look taller and slimmer. The Hope Code is applied to the collection, firstly through its Foundation Range to smooth, sculpt and shape the body without sacrificing comfort, making the silhouette more streamlined. Then through the main collection, women can work out how to dress proportionally by always thinking about splitting their outfits into thirds. Spring 17 wardrobe building has just been made simpler.
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The Hope Code
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SIZING Sizing at Hope is about body shape rather than a specific number, so the collection is cleverly cut to work with your height and proportion. The clothes are designed to enhance and flatter you - whatever your shape.
The collection aims to fit women who are a UK 8-20. The majority of the collection is available in three sizes: Freesize: to fit sizes 8-20 Dual Slim: to fit sizes 8-14 Dual Curvy: to fit sizes 16-20
Hope also offers two lengths in a selection of styles from the Foundation Collection as well as the Dress range. Trousers will be in one length which can then be altered free of charge. The sizing allows flexibility on how you want to wear each piece of clothing. How the garment sits on your body, how long or short you want to wear a style, the choice is yours.
There are four sizes in trousers: Super Slim: to fit size 8 Slim: to fit sizes 10-12 Curvy: to fit sizes 14-16 Super Curvy: to fit sizes 18-20
SOURCING For Nayna supporting the British fashion industry was a key touch point when sourcing manufacturers and factories. Almost 40% of the collection has the “Made In Britain” label with the remainder using the flair of Italian expertise. Women want to know the provenance of their
clothes and Nayna works tirelessly to ensure that all items are ethically sourced and manufactured. By working with British and Italian factories, Hope has a luxurious and stylish appeal. Pricing starts at £45 for the Italian Open Weave Wrap and goes up to £195 for the Cashmere-Cotton Poncho. 8
HOPE AT
HOME Nayna knew that having a website was always going to be important but what she focused on was how to make an emotional connection directly with the customer. Hope is one of the first fashion brands who have reconnected with women through Hope at Home events and pop
up parties. Hosting an event or party gives women the opportunity to explore and experiment with styles or colours with positive feedback. Asking people you trust about a fashion choice rather than a sales assistant means that you get an honest and constructive answer.
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HOPE
FOUNDATIONS The Foundation range is the starting point for all of our customers. These layering pieces smooth and sculpt the silhouette whilst being extremely comfortable to wear.
This unique fabric provides the wearer support, comfort and freedom of movement. The body moisture system provides perfect breathability and greater freshness. Easy to wash and wrinkle-free, these garments are perfect for travelling and won’t pill when you wear them.
The Foundation pieces work as a base to the fashion collection to provide a clean line and shape. Knitwear, dresses, jersey and sheer styles can then be layered to create the perfect outfit.
Choose from a range of colours and silhouettes to complement the items in your wardrobe. Selected foundation styles come in both regular and long lengths to suit your needs.
Designed to maintain their colour and shape, the Foundation Collection is made from super soft Italian fabric – exclusively knitted combinations from 28% Lycra and 72% Polyamide.
> EXTRA COMFORT
> EASY CARE
> QUICK DRYING
> BODY MOISTURE SYSTEM
> NO PILLING
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> WRINKLE FREE
> SENSITIVEECOSYSTEM®
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Above Nina wears: Foundation 3/4 Sleeve Scoop Top in Coral £65 The Cotton Stretch Ankle Grazer in Chalk £110 The Deep Vee Lightweight Knit in Oyster £95 Opposite Debs wears: The Silk Trapeze Panel Dress in Coral £150
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Above Elaine wears: Foundation Slim Strap Body in White £75 The Cotton Stretch Ankle Grazer in Chalk £110 The Chiffon Shrug in Navy £45 Opposite Grace wears: Foundation Vest in White £55 The Cotton Stretch Ankle Grazer in Chalk £110 The Silk Pop on Top in Beach Print £150
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Above Nina wears: The Silk Trapeze Top in Coral £95 Debs wears: The Silk Trapeze Top in Navy £95 The Cotton Stretch Ankle Grazer in Chalk £110 Opposite Nina wears: Foundation Cap Sleeve Vee Neck Dress in Coral £95 The Chiffon Shrug in Navy £45
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Above Elaine wears: Foundation Vest in Navy £65 The Ramie Vee Cocoon Top in Aqua £75 The Cotton Stretch Ankle Grazer in Navy £110 Opposite Fran wears: The Silk Cocoon Dress in Navy £150
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Above Nina wears: Foundation Cap Sleeve Vee Neck Dress in Coral £95 The Silk Cocoon 3/4 Sleeve Shirt in Chalk £120 Opposite Nina wears: Foundation Cap Sleeve Vee Neck Dress in Coral £95 The Italian Linen Open Weave Wrap in Coral £45
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Above Gill wears: Foundation 3/4 Sleeve Scoop Top in White £65 Foundation Legging in Black £55 Foundation Tube Skirt in Black £55 Italian Linen Open Weave Wrap in Coral £45 Opposite Lisa wears: Foundation Long Sleeve Scoop Top in Navy £75 Foundation Tube Skirt in Navy £55 Foundation Legging in Navy £55 The Silk Pop On Top in Sunset Print £150
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Key Images
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Key Images
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Above Valerie wears: The Silk Cocoon 3/4 Sleeve Shirt in White £120 The Cotton Stretch Ankle Grazer in Navy £110 The Textured Italian Wrap in Navy £65 Trudi wears: The Silk Cocoon 3/4 Sleeve Shirt in Navy £120 The Cotton Stretch Ankle Grazer in Chalk £110 Foundation Vest in White £55 Opposite Viv wears: The Silk Cocoon 3/4 Sleeve Shirt in Navy £120 The Cotton Stretch Ankle Grazer in Chalk £110
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Above Fran wears: Foundation 3/4 Sleeve Scoop Top in White £65 The Lightweight 2 Colour Poncho in White & Silver Grey £45 The Narrow Stretch Trouser in Black £95 Opposite Angela wears: Foundation Long Sleeve Scoop Top in Navy £75 The Cotton Stretch Ankle Grazer in Chalk £110 The Cashmere-Cotton Poncho in Summer Aqua £195
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Key Images
Above Aisha wears: Foundation Long Sleeve Scoop Top in Grey £75 Foundation Legging in Grey £55 The Drape Jersey Top in Grey Marl £65 Opposite Gill wears: Foundation 3/4 Sleeve Scoop Top in White £65 The Cotton Stretch Ankle Grazer in Black £110 The Short Reversible Kimono Knit with Cashmere in Silver Grey & Charcoal £95
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Key Images
One Poncho, 3 Ways
Above & Opposite Fran wears: Foundation 3/4 Sleeve Scoop Top in White £65 The Cotton Stretch Ankle Grazer in Chalk £110 The Cashmere-Cotton Poncho in Oatmeal & Grey £195
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Key Images
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Key Images
Above Angela wears: Foundation Long Sleeve Scoop Top in Grey £75 Foundation Tube Skirt in Grey £55 Foundation Legging in Grey £55 The Bonded 1/2 Zip Sweat Top in Navy £85 Opposite Helen wears: Foundation 3/4 Sleeve Scoop Top in White £65 The Cotton Stretch Ankle Grazer in Navy £110 The Boiled Wool Waistcoat in Navy £75
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FOUNDATION COLLECTION
Foundation 3/4 Sleeve Scoop Dress in Navy £95 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
“Foundations are the main staple to my wardrobe. They wash and drip dry ready for the next wear in no time.”
Foundation Long Sleeve Scoop Dress in Black £95 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Slip Dress in Black £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
“The Bodies are so comfortable, I would honestly but them in every colour.” MARY
Foundation Slim Strap Body
ANGIE
Foundation Cap Sleeve Vee Neck Dress in Coral £95 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Slim Strap Body in White £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Slim Strap Body in Black £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
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FOUNDATION COLLECTION
Foundation Long Sleeve Scoop Top in Navy £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Long Sleeve Scoop Top in Grey £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Long Sleeve Scoop Top in Black £75 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Tube Skirt in Navy £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Tube Skirt in Grey £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Tube Skirt in Black £55 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Legging in Navy £55 Slim (8-12), Curvy (14-16), Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Legging in Grey £55 Slim (8-12), Curvy (14-16), Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Legging in Black £55 Slim (8-12), Curvy (14-16), Super Curvy (18-20) 72% Polyamide, 28% Lycra Made in Italy
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FOUNDATION COLLECTION
Foundation 3/4 Sleeve Scoop Top in Coral £65 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
“The fabric is lovely, smoothing but not constricting and cool to wear.”
Foundation 3/4 Sleeve Scoop Top in Grey £65 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation Bandeau in Navy £45 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
VICTORIA
New: The Foundation Bandeau
Wear it as a top, as a skirt over leggings, pair it with the tube skirt to make a strapless dress or ruche it over the 3/4 sleeve scoop dress. There are so many possibilities!
Foundation Cap Sleeve Vee Neck Top in Black £65 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation 3/4 Sleeve Scoop Top in Navy £65 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
Foundation 3/4 Sleeve Scoop Top in White £65 Dual Slim (8-14) Dual Curvy (16-20) 72% Polyamide, 28% Lycra Made in Italy
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FOUNDATION COLLECTION
Foundation Vest in Navy £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 73% Polyamide, 27% Lycra Made in Italy
“Stylish, smart, super easy to wear. If you only buy one thing, buy these.”
Foundation Vest in Silver Grey £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 73% Polyamide, 27% Lycra Made in Italy
SARAH
The Foundation Trouser
Foundation Roll Neck in Silver Grey £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Lycra Made in Italy
Foundation Roll Neck in Black £75 Dual Slim (8-14) Dual Curvy (16-20) 73% Polyamide, 27% Lycra Made in Italy
Foundation Trousers in Black £95 Super Slim (8), Slim (10-12), Curvy (14-16), Super Curvy (18.20) 68% Polyamide, 32% Lycra Made in Italy
Foundation Vest in Black £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
Foundation Vest in White £55 Dual Slim (8-14) Dual Curvy (16-20) Available in Regular or Long Length 72% Polyamide, 28% Lycra Made in Italy
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TROUSERS
The Cotton Stretch Ankle Grazer in Chalk £110 Super Slim (8), Slim (10-12), Curvy (14-16), Super Curvy (18.20) 96% Cotton, 4% Elastane Made in Britain
The Cotton Stretch Ankle Grazer in Navy £110 Super Slim (8), Slim (10-12), Curvy (14-16), Super Curvy (18-20) 96% Cotton, 4% Elastane Made in Britain
The Cotton Stretch Ankle Grazer in Black £110 Super Slim (8), Slim (10-12), Curvy (14-16), Super Curvy (18.20) 96% Cotton, 4% Elastane Made in Britain
As requested by customers, the bestselling Cotton Stretch Ankle Grazer returns, now available in black.
Foundation Trousers in Black £95 Super Slim (8), Slim (10-12), Curvy (14-16), Super Curvy (18.20) 68% Polyamide, 32% Lycra Made in Italy
The Narrow Stretch Trouser in Black £95 Super Slim (8), Slim (10-12), Curvy (14-16), Super Curvy (18.20) 75% viscose, 21% polyamide, 4% elastane Made in Britain
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TOPS
The Silk Trapeze Top in Navy £95 Dual Slim (8-14) Dual Curvy (16-20) 100% Silk Made in Britain
The Silk Trapeze Top in in Coral £95 Dual Slim (8-14) Dual Curvy (16-20) 100% Silk Made in Britain
Inspired by Hope’s Jamaican roots, The Sunset Top features a photo taken in Jamaica, printed in Italy and made in Sheffield.
Our silk trapeze top is your go to Summer wardrobe piece. A flattering fluid shape in gorgeous washed silk. The Silk Asymmetric Top in Chalk £95 Dual Slim (8-14) Dual Curvy (16-20) 100% Silk Made in Italy
The Silk Pop On Top in Sunset Print £150 Freesize (8-20) 100% Silk Made in Britain
The Chiffon Shrug in Navy £45 Freesize (8-20) 100% Polyester Made in Britain
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TOPS
The Chiffon Cocoon Top in Navy £75 Freesize (8-20) 100% Polyester Made in Britain
The Ramie Vee Neck Coccon Top in Aqua £75 Dual Slim (8-14) Dual Curvy (16-20) 100% Ramie Made in Italy
“This top is just beautiful! It looks great over all my foundations.”
The Silk Cocoon 3/4 Sleeve Shirt in Navy £120 Dual Slim (8-14) Dual Curvy (16-20) 100% Silk Made in Italy
“I love it, it’s just so comfortable!” ANGELA
The Bonded 1/2 Zip Sweat Top
MARY
The Silk Pop on Top in Beach Print
The Silk Pop On Top in Beach Print £150 Freesize (8-20) 100% Silk Made in Britain
The Bonded 1/2 Zip Sweat Top in Navy £85 Dual Slim (8-14) Dual Curvy (16-20) 100% Viscose Made in Italy
The Ramie Vee Neck Coccon Top in Chalk £75 Dual Slim (8-14) Dual Curvy (16-20) 100% Ramie Made in Italy
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TOPS
The Cocoon Top in Silver Marl £65 Dual Slim (8-14) Dual Curvy (16-20) 97% Polyester, 3% Elastane Made in Britain
The Boxy Pop on Top in Black £65 Freesize (8-20) Available in Regular or Long Length 76% Polyester, 22% Viscose, 2% Elastane Made in Italy
“I love this top as it is so versatile for layering with my Foundation pieces or wearing with jeans.” AMANDA
The Cocoon Top
“I love that this shirt has pockets, so useful” LIZ
The Silk Cocoon 3/4 Sleeve Shirt The Silk Pop On Top in Woodland Print £150 Freesize (8-20) 100% Silk Made in Britain
The Drape Jersey Top in Grey Marl £65 Dual Slim (8-14) Dual Curvy (16-20) 96% Viscose, 4% Elastane Made in Britain
The Silk Cocoon 3/4 Sleeve Shirt in White £120 Dual Slim (8-14) Dual Curvy (16-20) 100% Silk Made in Italy
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KNITWEAR
Our playful reversible knits give you the option to choose betwen two colour and two different looks. The Lightweight 2 Colour Poncho in White & Silver Grey £45 Freesize (8-20) 100% Viscose Made in Italy
The Short Reversible Kimono Knit with Cashmere in Silver Grey & Charcoal £95 Freesize (8-20) 47% Wool, 8% Cashmere, 30% Viscose, 15% Polyamide Made in Italy
The Cashmere-Cotton Poncho in Oatmeal & Grey £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
The new Lightweight Poncho is perfect for Spring and Summer, slightly sheer with a contrast strip along the hem.
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KNITWEAR
The Deep Vee Slouch Knit in Oyster £95 Dual Slim (8-14) Dual Curvy (16-20) 85% Peruvian Pima Cotton, 15% Cashmere Made in Britain
The Deep Vee Pop On Slip Over With Cashmere in Charcoal £75 Dual Slim (8-14) Dual Curvy (16-20) 40% Merino, 30% Viscose, 20% Polyamide, 10% Cashmere Made in Britain
The Autumn favourite, The Deep Vee Slouch Knit returns in a new colour and luxuriously light cotton cashmere mix for Spring and Summer.
“This is such a versatile top, I wear it layered over my black and grey Hope foundation styles” TILLY The Cashmere-Cotton Poncho in Rose Melange £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
The Drape Knit in Black £110 Dual Slim (8-14) Dual Curvy (16-20) 90% Merino, 10% Cashmere Made in Britain
The Deep Vee Pop On Slip Over
The Cashmere-Cotton Poncho in Soft Grey Melange £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
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KNITWEAR
The Long Stripe Knit Kimono with Cashmere in Navy & Grey £120 Freesize (8-20) 47% Wool, 8% Cashmere, 30%Viscose, 15% Polyamide Made in Italy
Finest quality cashmere is blended with cotton in Scotland and knitted on a hand frame in Wales
The Cashmere-Cotton Poncho in Dark Blue Marl £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
The Cashmere-Cotton Ponchos
The Cashmere-Cotton Poncho in Summer Aqua £195 Freesize (8-20) 64% Cashmere, 36% Cotton Made in Britain
The Boxy Cashmere Knit in Navy £150 Dual Slim (8-14) Dual Curvy (16-20) 100% Cashmere Made in Italy
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The Rib Shrug with Cashmere in Porcelain £120 Freesize (8-20) 47% Wool, 8% Cashmere, 30%Viscose, 15% Polyamide Made in Italy
OUTERWEAR & ACCESSORIES
The Rain Cape in Black £125 Freesize (8-20) 100% Polyamide Microfibre Made in Italy
The Rain Cape is an essential, which packs away into the front pocket to fit in your handbag.
The Knitted Wrap with Cashmere in Charcoal £45 Freesize (8-20) 35% Viscose, 30% Wool, 30% Polyamide, 5% Cashmere Made in Italy
The Italian Linen Open Weave Wrap in Coral £45 Freesize (8-20) 100% Linen Made in Italy
The Stoney Croft Woodland Wrap Woodland Print £65 Freesize (8-20) 100% Micromodal Made in Italy
The Boiled Wool Blanket Poncho in Charcoal £95 Freesize (8-20) 80% Wool, 20% Polyester Made in Italy
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OUTERWEAR & ACCESSORIES
The Long Skinny Silk Scarf in Blush & Black £45 Freesize (8-20) 100% Silk Made in Britain
The Boiled Wool Waistcoat in Navy £75 Freesize (8-20) 100% Wool Made in Italy
The Hope Necklace in Sterling Silver £95 Freesize (8-20) 100% Sterling Silver Hand Made in Britain
The Circle of Purity Hope Necklace in Sterling Silver £95 Freesize (8-20) 100% Sterling Silver Hand Made in Britain
“Hope’s scarves just add the finishing touch. It brings everything together.” VIV
The Textured Italian Wrap in Navy £65 Freesize (8-20) 60% Cotton, 40% Linen Made in Italy
The Fine Stripe Italian Linen Wrap in White £65 Freesize (8-20) 70% Linen, 30% Cotton Made in Italy
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PR CONTACT For interview requests with Nayna McIntosh, images or information, please contact: E: amanda@hopefashion.co.uk T: 0118 984 4839 E: annie@limmpr.com T: 01635 202528 M: 07747 617690 WHOLESALE CONTACT For enquiries about becoming a Wholesale partner, please contact: E: sales@hopefashion.co.uk M: 0118 9844839
CUSTOMER SERVICE For any other queries, please contact: E: customerservice@hopefashion.co.uk T: 0333 220 1907
www.hopefashion.co.uk @hopefashionuk
www.hopefashion.co.uk