The Fashion Issue 2011 - Breast Cancer Awareness Edition

HOT BRANDS COOL PLACES FASHION CULTURE LIFESTYLE

The Fashion Issue

AUTUMN 2011

r e c n a ss C e n n t s e a ar tio e r w di B A E

EDITOR’S LETTER October is Breast Cancer Awareness Month and so in this issue we have devoted several pages to this very important cause, please take the time to read all about the wonderful products on offer and the important work being carried out. Please help by donating and supporting in as many ways as possible. In the rest of this issue we have interviews with Adriana Carlucci, Founder of Ancienne Ambiance,™ Kevin Scott Wood, Founder of Scott-Wood Photography, Annie Rees Smith, Founder of Anise Cashmere and Matt Roberts Celebrity Personal Trainer. We also have examples of wonderful fashion and beauty companies who are featured in our Directory. Enjoy!

Picture Credits: Front Cover image of TV presenter Angellica Bell, Go Pink ambassador, courtesy of Breakthrough Breast Cancer.

Images throughout the magazine supplied by the various companies, or publishers featured.

Go Pink Breakthrough Breast Cancer are working to stop the fear of breast cancer.

Help them by signing up to Go Pink at breakthrough.org.uk/gopink TLC Don’t forget to Touch Look Check. Download Breakthrough Breast Cancer’s app from ibreastcheck.com Shop Breakthrough Breast Cancer are working to stop the fear of breast cancer.

Help them by shopping at breakthroughbreatcancer.org/shop Donate Breakthrough Breast Cancer are working to stop the fear of breast cancer.

Help support their life-saving work at breakthroughbreastcancer.org

Please Note All information about products and services are supplied to us by the individual organizations, or agencies acting on their behalf. Whilst every effort has been made to ensure that all information is accurate, it may be subject to change. Please check with individual organizations for the latest information about all events, products, or news items.Inclusion in this magazine does not imply endorsement by Hot Brands Cool Places. Hot Brands Cool Places does not accept responsibility for the content of any external site. The views and opinions expressed by interviewees and other contributors are theirs alone and do not necessarily represent the views and opinions of Hot Brands Cool Places.

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KEW.159 Relaunched in August, kew.159 offers quality, contemporary womens clothes and accessories that will transform from day to evening and from season to season. The Autumn/Winter collection features silky dresses in unique prints, luxurious coats with military details and perfect fit jeans from Q.159. www.kew159.com

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INTERVIEW What made you decide to start your business?

My family’s business for generations has been ancient art- selling artefacts worldwide to top museums, galleries and private collectors. Having been the first in the trade to branch out online since the early Internet days (Artemission.com), the business swiftly became the leader in antiquities online thus expanding its client range too. An interest in goods with an ancient theme became apparent and clients wanted to buy something ‘Roman, Egyptian, Greek, Persian’ whilst being more affordable, ie. gift items that didn’t cost as much as the artefacts.

My lifelong passion with fragrance, especially scented candles and a fascination with how fragrance can let you step back to a time or place, gave birth to the idea of a line of luxury home candles- with fragrances reminiscent of those loved in ancient times.

My background in product development and luxury goods, together with direct access to ancient things all came together quite nicely. The brand started as just an additional ‘gift’ category to the family business, then we saw the goods became popular with people who didn’t even have an interest in the ancient association and Ancienne Ambiance took on it’s own identity as a niche brand.

What were the key steps in creating your brand?

Outstanding quality was my main focus. Having originally set out to create goods to sell alongside authentic ancient artefacts, appealing to clients who would purchase such luxurious rare items for their homes, I had no choice but to offer them the best of the best. That’s why I sourced the finest perfumers to create our unique natural fragrances (the formulas are exclusive to us) and an incredible candle maker to hand-pour each candle to ensure the longest burn times and best quality burn (our signature candles last up to 60 hrs each).

Our purple packaging influence stems directly from the use of purple in ancient times (it was the colour of importance/leadership as worn by emperors), as is our column logo and use of gold. Keeping the ‘look’ of the brand clean and quite traditional is also influenced from ancient ethos of ‘nothing in excess’.

Hot Brands Cool Places spoke with Adriana Carlucci, Founder of Ancienne Ambiance™ for an exclusive interview You have recently have extended your jewellery range, do you have other plans to extend your range of products?

We introduced jewellery when we first started the brand in 2004. We commissioned Londonbased designer Claire van Holthe to make our collection incorporating authentic ancient arftefacts.

Since then we introduced ancient-inspired dress jewellery (the Athena Collection) and further home fragrance products; room sprays, gift sets, seasonal home candles and small Goddess Body range. We just recently launched Claire’s own signature jewellery collection on our site and are the exclusive online retailer, which is most exciting as many of her items have an ancient look to them.

Being a niche brand, we plan to extend slowly and create lines that may only be available for a limited time, to keep things exclusive. Our core luxury goods will remain, Signature Candles especially, but you will always see new lifestyle offerings with an ancient theme being introduced.

What is your Autumn/Winter ‘scent of the season’?

It is our ‘Phoenicia’; a fabulous warm cedar fragrance reminiscent of the forests of Becharreh in Lebanon (home to some of the world’s oldest Cedar treessacred woods to the Phoenicians and an area adored by Roman Emperor Hadrian). Phoenicia sweeps off the shelves in the winter months, so we created a special edition in black glass to give clients an added option to chose from too.

Winter will also see us re-introduce our seasonal Byzantine Collection of Xmas gold-dipped pillar candles. The cinnamon, nutmeg and clove candle really evokes a cozy wintery feel, I always think of the Three Kings opening their gifts when I light it.

Do you have a favourite period in history? Why? I’ve always loved Greek Mythology and plays. The romance of that era appeals to me, the philosophical teachings of Socrates, the ancient Greek love of art, nature and beauty. Roman Emperor Hadrian also fascinates me, but that could be because I share his name ;-) If you were offered two days of complete freedom, how would you spend them?

If I could time-travel… I’d spend them relaxing at a beach in the South of France and visiting the new Moujins Museum of Classical Art. Then back to London to pamper myself at the fab new Coco Nail Bar and then thoroughly indulging at my favourite restaurant, Anar Persian Kitchen. www.ancienneambiance.com 5

CRUMPET ENGLAND Crumpet is an edgy cool cashmere brand dedicated to offering its customers luxurious timeless staples at affordable prices. Subscribe to the mailing list to receive 15% off your first order with Crumpet. For full details on the latest collections please visit www.crumpetengland.com

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OSKIA OSKIA Launches Boutique Spa At Good Vibes Glow Yoga Studio Take time out to visit our boutique treatment rooms and you’ll leave with skin, body and soul refreshed and glowing. OSKIA’s luxurious multi-award-wining products and treatments will maximise skin health and radiance. 14-16 Betterton Street, London WC2H 9BU bookings@oskiaspa.com

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INTERVIEW

P icture P erfect

Hot Brands Cool Places spoke with Kevin Scott Wood, Founder of Scott-Wood Photography for an exclusive interview What do you enjoy most about being a photographer?

Whilst I am naturally a person who is happy with their own company I actually do love meeting different people especially from different places and cultures that aren’t part of my everyday life. It’s fantastic to be part of a couple’s special day and be part of the joy that they relive from their day as they see their images for the first time. Creating an image that someone will always treasure is both a challenge and a privilege If you weren’t photographing weddings, where else would your passion take you?

Definitely travel photography focusing on people and architecture. I would love to photograph Italy top to toe but as I don’t have about 6 months spare that will just have to wait at the moment!

What advice do you have for brides and grooms about choosing a photographer?

You generally get what you pay for. Don’t expect world class photography for budget prices.

When I cover a wedding there is about 60 hours work in total and I provide experience, competence, creativity and a bespoke service that is reflected in the price.

I would always advise couples to view albums of at least 3 photographers of a style that they like; view photographer blog pages to get an idea of what they do and the type of images that they do. If you see repeats of the same images on each blog entry it indicates they tend to work to a set routine – if that suits you that is fine but it isn’t for everyone.

Ensure the albums you view are real full weddings – not model shoots or a mix of weddings in one album. When you are happy with the style and the photographer do check what equipment they use and how they ensure they continue to operate if something goes awry. I recently had the misfortune of dropping my favourite lens during a wedding but was able to swap straight to the back up as I always plan for the unexpected. Check how they back up your images after the day and how long they keep them and finally check they are insured. One last thing, do make sure that the photographer you want is the one that will cover the day and not an assistant and be absolutely clear about what you get for your money – coverage time, amount of images etc and back it up by asking for a contract to cover you both You can help couples arrange to get married in Italy, this sounds a wonderful option, what are the key steps?

We work with several excellent planners throughout Italy and would always advocate using a planner for overseas weddings, especially when the native language isn’t English. We can introduce couples to planners and venues in Italy. Usually if couples in the UK are interested we will meet in the UK to discuss their day and then help them plan an initial visit to preferred venues etc. We will then often combine an engagement shoot with a trip to see venues and this gives couples a really good idea of how I work and also how I work with planners and venues.

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For amateur photographers, what advice would you give them about how to take an unusual shot?

It’s pointless having a good camera if you don’t know how it works and how to use it in different conditions. Look to explore different angles, for example taking photos of children from the same height that they are – it might mean getting your knees muddy but the results you get are far better than just peering down at them from height.

Make sure you learn about the effect that light can have on your images and how to compensate for extreme light and dark and if you are serious about things do a photography course!

As you miss many weekends because you are working, how do you catch up on your breaks?

I don’t see weekends as anything other than a working day and build in time to relax during the week. If I am overseas I sometimes add in a couple of days to relax before heading back to the UK and otherwise my holiday is usually either November or January! http://www.scott-wood.co.uk/website/

LIV LIV is delighted to announce the launch of their NEW Autumn/ Winter collection, made from 100% fairly traded and organic cotton and merino wool. The stylish must-have pieces feel like cashmere against your skin and together creates the chicest winter ensemble, with an ontrend colourway for AW11/12.Price points ÂŁ25-ÂŁ95 www.liv.co.uk

BY ELISE

By Elise the home of baroque pearl jewellery. Style, elegance and glamour combined into individual statement pieces. Texture, colour and shape is paramount to each design and she creates jewellery that has a sense of drama making them truly eye catching. The media have described it as “Classic with a Twist�. www.byelise.com

THOMAS LYTE Thomas Lyte is the ultimate English luxury lifestyle brand, specializing in stylish, contemporary leather and silver goods for men and women. The brand prides itself on using only the finest quality materials and the most experienced craftspeople whilst overseeing every step of its production process in its own leather and silver workshops. www.thomaslyte.com

October is Breast Cancer We need you to Go Pink!

Angellica Bell and Breakthrough Breast Cancer are urging people to Go Pink this October to help in the fight against breast cancer. TV presenter Angellica Bell has joined forces with pioneering charity Breakthrough Breast Cancer to be the ambassador for their annual fundraising campaign Go Pink launching in time for Breast Cancer Awareness Month in October. Go Pink, which takes place during October’s Breast Cancer Awareness month, raises hugely important funds to help Breakthrough Breast Cancer in the fight against the disease.

One in every eight women will be diagnosed with breast cancer at some point in their lifetime and 1,000 women in the UK die from the disease every month.

Angellica Bell Go Pink celebrity ambassador said: “I’m asking everyone to please Go Pink this October for Breakthrough Breast Cancer. I lost a friend to the disease so this is a cause incredibly close to my heart. I’ll be hosting a Go Pink tea party but there are literally hundreds of ways to Go Pink, check out the website for tons more ideas. It’s so easy and the money raised really will help save lives. So register now and get your pink thinking caps on!”

‘Going pink’ really could help save lives and it couldn’t be easier. Whether at work, at school or with friends and family just take your favourite activity and give it a pink twist; you could dress pink, have a pink raffle, hold a pink bake sale or even organise a pink barn dance!

Anyone and everyone can get involved and if you are stuck for ideas, Breakthrough Breast Cancer has launched a brand new ideas-generator online - just fill in what you like to do and it will do the rest. Find this, more information and helpful fundraising tips at www.breakthrough.org.uk/gopink Becky Crowe, Community Fundraising Manager at Breakthrough Breast Cancer, said: “We are thrilled to have Angellica Bell on board for this year’s Go Pink, and we know that with her support it’s going to be our biggest year yet! We can’t wait to see all the different ways people have fun with pink whilst also raising money to help in the fight against breast cancer.

We really appreciate everyone’s support and the funds raised really do make a difference to help save lives.”

Breast cancer is the most commonly diagnosed cancer in the UK and Breakthrough Breast Cancer is leading the fight against the disease by developing new treatments, raising awareness and campaigning for better services for patients. Money raised from the Go Pink fundraising campaign will be spent on this vital research, campaigning and education work.

If you would like to organise your own Go Pink fundraising event it couldn’t be easier register for an enquiry pack full of ideas, tips and advice to make your Go Pink event a success visit www.breakthrough.org.uk/gopink or call 08080 100 200.

r Awareness Month

About Breakthrough Breast Cancer: • Breakthrough Breast Cancer is a pioneering charity dedicated to the prevention, treatment and ultimate eradication of breast cancer.

The charity fights on three fronts: research, campaigning and education. • Breakthrough Breast Cancer funds ground-breaking research, campaigns for better services and treatments and raises awareness of breast cancer.

Through this work the charity believes passionately that breast cancer can be beaten and the fear of the disease removed for good.

Find more information at www.breakthrough.org.uk/

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Breakthrough Breast Cancer is going to end the uncertainties www.breakthroughbreastcancer.org/defeatingbreastcancer.html that make breast cancer so frightening so that every woman knows for certain that she should be here, with the people she loves, for years to come. Together, we definitely can do it. www.breakthroughbreastcancer.org/ All of the products carry a donation which will go directly to Breakthrough Breast Cancer’s life-saving research, campaigning and education work.

Introducing The Pink Ribbon Collection 2011 in support of the Estée Lauder Companies Breast Cancer Awareness Campaign Support the Breast Cancer Awareness campaign this October; wear your Pink Ribbon with pride. Since its launch the Pink Ribbon has become a universal symbol of the fight to eradicate breast cancer and acts as a reminder that early detection is key to fighting the disease. Estée Lauder Companies is dedicated to raising awareness of breast cancer and empowering women with knowledge about the disease. Eighteen years ago Mrs Evelyn Lauder, Senior Corporate Vice President, Estée Lauder Companies, launched Breast Cancer Awareness Month in the UK and in 1993 she founded the Breast Cancer Research Foundation as an independent not for profit organisation dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and genetic research worldwide. Today the Pink Ribbon has become the ubiquitous symbol for breast health and The Estée Lauder Companies’ Breast Cancer Awareness Campaign has distributed more than 115 million Pink Ribbons worldwide. Estée Lauder offers pink ribbons to customers to help raise awareness of the disease which one in nine women in the UK will be diagnosed with during their lifetime.

Estée Lauder has a number of special products available to mark Breast Cancer Awareness Month and to help raise funds in the UK to go to the Breast Cancer Research Foundation.

The Pink Ribbon Collection will be available at Estée Lauder counters nationwide and online at www.esteelauder.co.uk throughout October 2011 CLINIQUE ‘LIMITED EDITION’ GREAT LIPS, GREAT CAUSE KEY RING Clinique and Boots working together for Breast Cancer Awareness Clinique’s support of the Estee Lauder Companies’ Breast Cancer Awareness Campaign continues in 2011 by celebrating the brand’s global favourite, Long Last Glosswear SPF 15.

To help raise funds for Breast Cancer Awareness month, this October Clinique has created a limited edition collectable key ring. The GREAT LIPS, GREAT CAUSE KEY RING features a heart-shaped ribbon charm, Clinique “C” charm and three mini Long Last Glosswear SPF 15 glosses in best selling Clearly Pink, Air Kiss and Cabana Crush. Clinique’s Long Last Glosswear SPF 15 provides long-lasting, high shine with the added benefit of SPF 15.

Thanks to powerful film-formers that create a “seal” holding the gloss to your lips throughout the day, Long Last Glosswear SPF 15 stays put for up to 8 hours.

From every purchase of this limited edition GREAT LIPS, GREAT CAUSE KEY RING sold in the UK £2 will go to THE BREAST CANCER RESEARCH FOUNDATION®.

For more information about BCRF, visit www.bcrfcure.org.

Allergy Tested. 100% Fragrance Free. Donation during October 2011 from Clinique counters at Boots while stocks last (Pink Ribbons are available at all Clinique counters during October) For stockist details, telephone 0870 034 2566 Think Pink Beauty Kit Created exclusively for Breast Cancer Awareness month this October, Elemis continues its support of Breast Cancer Care by pledging £10,000 to help continue their incredible work that offers support and information to anyone who is affected by breast cancer.

Available from 1st September 2011, the must-have Think Pink Beauty Kit RRP. £29.90 / €41 (worth £59.80 / 50% saving) will hit the shelves. Containing 3 hero skincare products, including Elemis Limited Edition Pro-Collagen Lifting Treatment Neck and Bust ‘Boob Tube’, 15ml created to apply daily, as the perfect excuse to follow the Elemis 5 Step Breast Check to make sure you are more breast aware of how your breasts look and feel. This collection is presented in the ‘think pink’ cube beauty case, that’s handy to pack all your skincare must-haves into for travelling and keeping safe. www.timetospa.co.uk Crabtree & Evelyn Launch Pink Roses Helping Hand Bag in support of Breast Cancer Care during Breast Cancer Awareness Month This October, Crabtree & Evelyn introduces the Pink Roses Helping Hand Bag in support of Breast Cancer Care. The perfect size for shopping trips, this beautiful, brightly coloured bag comes complete with the award winning Hand Therapy cream in Rosewater. And to make you feel even better, 50% of the £10 price of the Pink Roses Helping Hand Bag will be donated directly to Breast Cancer Care to help support people affected by breast cancer. The perfect size for all those extras that won’t fit into your handbag, this stylish canvas bag is decorated with a striking, bright pink rose pattern designed

by Royal College of Art student Arum Han. It is accompanied by a Rosewater Hand Therapy (50g) so you can keep your hands beautifully soft and lightly scented throughout the day. Breast Cancer Care is Crabtree & Evelyn’s official 2011 charity partner.

They aim to raise £20,000 this year and all the money raised will be used to support people dealing with a diagnosis of breast cancer by funding Breast Cancer Care’s free services. The Pink Roses Helping Hand bag is the official product in support of the Breast Cancer Awareness Month of October, with £5 of the £10 being donated directly to Breast Cancer Care. Breast Cancer Care is here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care. We use our understanding of people’s experience of breast cancer and our clinical expertise in everything we do. Visit www.breastcancercare.org.uk or call our free helpline on 0808 800 6000.

FUSION DESIGNER JEWELLERS Fusion Designer Jewellers offers a choice of seven in-house, qualified, experienced and skilled jewellers. Unique, bespoke custom-made designer jewellery in gold, platinum, palladium and silver. Engagement, wedding, eternity rings & cufflinks designed & custommade at direct from the jeweller’s prices! Ethical, fairtrade and fairmined gold, conflict free diamond engagement & wedding rings by ethical jeweller April Doubleday. www.fusion-designer-jewellers.com

APOSTLE Get your skin in shape to face the onslaught of winter and central heating with award winning products from Apostle. Whatever your skin type there’s no excuse not to look your very best and do it naturally too. www.apostleonline.co.uk

INTERVIEW

All wrapped up

Hot Brands Cool Places spoke with Annie Rees Smith Founder of Anise Cashmere for an exclusive interview What inspired you to start Anise Cashmere?

My inspiration to design the Wrap came from a need really to find something that would do exactly what the Wrap does. There are times that a cardigan isn’t quite enough and a jacket too bulky. Pashminas are wonderful but they don’t actually keep you very warm. The Wrap being longer covers all over, stays put, with no fussing!

What is your background, how did that experience help you in the setting up of Anise Cashmere?

My family background is Jewellery. We have a family business going back to 1741.

When the children started school I had more time and started a small silver business again working from home. I started with house sales and then moved into more established charity fairs. Eventually I wanted to be more creative and changed direction completely moving into cashmere and came up with the Wrap.

What are your essential items when travelling?

My essential item when travelling is of course a Wrap - it covers so many occasions when travelling, from being on an airplane to going out for dinner.

Brilliant with any air conditioning situations too. I have wonderful emails from ladies all over the world wanting to tell me how their Wrap was vital in certain situations from Safari in Kenya to sailing up the Ganges in India.

Do you have any plans to extend your range in the future?

I would love to extend the range in future. I try to introduce new colours at least twice a year. I have started a cable knit Wrap - which I stock in limited range of colours.

You often exhibit at County shows and other events what do you enjoy most about them?

I really enjoy meeting new people at events. Some ladies really do want help with colour choice and when and how to wear the Wrap. We often have a lot of banter going on.

I also enjoy meeting and getting to know other exhibitors, many of whom have now become friends.

Now that the days are getting shorter, what do you look forward to during the autumn months?

With the days getting shorter and Autumn evenings drawing in I love going for long walks in the country with my family and dogs and coming home to a cosy log fire. www.anisecashmere.com

STRAWBERRY SHIRTS The ultimately feminine long shirt to snooze, cruise, dress up or down. Strawberryshirts now offer a range of long ladies shirts comprising 3 ranges : nightwear : daywear : and our most recent range - beach /cruise wear. Chic and sassy, fruity and classic, these beautiful shirts are a versatile addition to any wardrobe. Strawberryshirts. Enjoy! www.strawberryshirts.com

RHODES TO HEAVEN At Rhodes to Heaven we are very passionate about our products, our skincare products are designed to meet the needs of your skin with gentle cleansing, nourishment and moisturisation using only the best natural ingredients. So luxuriate, cleanse and pamper yourself with our high quality no-nonsense products, delicious and luxurious gifts for ALL occasions. www.rhodestoheaven.com

Fitness

INTERVIEW

Hot Brands Cool Places talked to Matt Roberts, Celebrity Personal Trainer for an exclusive interview What inspired you to become a Personal Trainer?

My father was a professional footballer so I grew up with fitness as a central focus to my home life. I was involved in athletics at a decent level as well but always had more of an interest in the training aspects of fitness.

When you first started how did you attract clients?

Being professional and confident is a key aspect. Word of mouth is the best advertisement and that’s initially how I grew the business. A lot of people assume that we have gone straight in to the national press but that happened as our reputation grew over a period of years.

If someone had 30 minutes, 3 times a week available what would you recommend as an exercise activity?

Basically it is not enough to get a really good result. At best you may hold your levels of fitness. 30minutes of high intensity work on a treadmill or rower with 1 minute intense at about a 9 out of 10 intensity followed by a steady pace recovery for 2 minutes at around a 6/7 out of 10 for effort.

What are your 5 key exercises for improving muscle tone?

Squats, deadlifts, pull ups, press ups and walking lunges. All of these should be in your training programme in some form.

What nutritional changes would you recommend to someone wanting to improve their diet?

Portion control initially. Most people overeat; focus on sensible protein choices such as fish or lean meats as well as 3 different types of vegetable or fruit at each meal. Controlling carbohydrate intake is also vital for cleaning up your diet.

More and more people are reporting that they feel tired all the time, assuming that there is no medical reason for this, what are your recommendations for increasing energy?

Sleep, nutrition and training in that order. Sleep quality is important aim for at least 7 hours a night. Cleaning up your diet and not relying on refined sugar and caffeine to get you through the day is a must. Without sleep and nutrition being right then training and general energy levels will be sub-par. It is the first thing I address with all of my clients.

What are you most proud of in your career? Do you have any ambitions left?

Our centres are constantly evolving and I feel we do personal training bigger and better than anyone else in this country if not the world. There are a number of great successes including our books, media features and our work in television. In the future we want to strive to continue leading the field of personalised fitness with new innovation in services and products. I still think the message of fitness is dumbed down in the media so our work here is vital. We all need to come to the realisation that lifestyles are fast becoming more sedentary and work demands are increasing. Exercise and nutrition become more important at this point to keep you in balance.

What is your favourite form of escape?

I enjoy what I do so I wouldn’t say escaping is necessarily something that needs to happen too often! Like anyone though I enjoy time with my family as well as occasionally getting a few training sessions in for myself! www.mattroberts.co.uk/london/default/index.asp MATT ROBERTS: I WILL MAKE YOU FIT FAST Synopsis: Personal trainer to the stars Matt Roberts is responsible for creating some of the finest physiques in fashion, music and politics.

By setting very clear, very precise targets set against a distinct timeline, Matt gives his clients purpose and direction and, crucially, gets results –every time! In this exciting new book, he encourages you to think like a celebrity, presenting two of his highly acclaimed fitness and diet programmes to follow either at home or in your gym.

The first, a 12-week plan , allows time to radically change your body in all ways – sculpting your shape, stripping fat and increasing fitness levels dramatically. It will leave you thinner, stronger, fitter and more energised.

The second, a 2-week ‘blitz’ programme, is something that he uses with clients when they are in the final two weeks of training before their big moment. It is intensive, and it will make you push yourself to a whole new level, but it will give you the opportunity to lose those inches fast. Throughout both Matt advises what to eat, and sets out aerobic and resistance training programmes guaranteed to deliver optimum results.

It is this unique combination of exercise and diet that makes Matt Roberts’ personal training diary approach revolutionary. Whether you are preparing for your wedding day or simply aiming to get yourself into shape for the beach in the summer, this book will ready you for your own red carpet moment – providing the structure, the programme, the expertise and the guidance to help you to reach your intended goal and fulfil your potential.

ABOUT THE AUTHOR As the UK’s leading personal trainer and best-selling fitness author, Matt Roberts presides over a multifaceted fitness and nutrition empire including 4 personal training centres, a series of 8 books published in over 20 countries, fitness DVDs, and an intelligently designed exercise clothing range.

Spotting a gap in the market for exclusive one-to-one personal training, Matt opened his first private Mayfair gym in 1995 – its success leading to the opening of three further state-of-theart London gyms in Hampstead, Chelsea and the City of London. Matt is also the main fitness expert for BBC Radio 1 and BBC Breakfast, writes regular features for The Daily Telegraph, Glamour and many other titles and has worked as nutritional and fitness consultant for brands including Sony, Gillette and Danone. www.amazon.co.uk/

HOT BRANDS COOL PLACES www.hotbrandscoolplaces.com