The Hotel Show 2015 post show report

28-30 SEPTEMBER 2015

DUBAI WORLD TRADE CENTRE

L A I C I F F O

ST PO

W O SH

RT O P RE

5 1 20

100% HOSPITALITY for the global hotel, restaurant, café and foodservice industry The Hotel Show Dubai reflects an exciting and progressive market. The new build pipeline across the Middle East and Africa creates ongoing demand for products and services, and this, together with the need to refurbish, refit and refresh existing properties, drives the need for global suppliers and brands.

It is no surprise that suppliers and brands selling to managers and owners from hotels, restaurants, resorts, leisure and entertainment facilities, cafes, bars and clubs see great opportunities for doing business and connecting in Dubai at the industry’s largest event.

Dubai is a world class destination, a world travel and trade hub, and not only sits at the heart of hospitality and tourism in the Middle East and Africa but is up there in the world’s top destinations.

EXHIBITOR PROFILES • TECHNOLOGY AND SECURITY • INTERIORS, LIGHTING AND DESIGN • OPERATING EQUIPMENT AND SUPPLIES • FACILITIES MANAGEMENT • HORECA AND FOODSERVICE • HOTEL BUILD • HOTEL SERVICES • KITCHENS AND BATHROOMS • RETAIL FRANCHISE • CLEANING AND LAUNDRY

2015 OVERVIEW

16th edition

17,878 visitors

48

exhibiting countries

16

country pavilions

606 exhibitors

39.1% 24,729

more attendees than in 2014

total attendance

VISITOR PROFILE MAIN PRODUCTS VISITORS COME TO BUY (%) 9

31

JOB FUNCTION (%)

13 17

23 17

22

18

PR & media Front office Finance Security Retail and malls Real estate Housekeeping Operations & maintenance Restaurants, cafes, bars, and nightclubs Architecture F&B Facilities management Hotel and accommodation Interior design

2 2

3

4 4

5 5

6

8

10

19 Retail franchise HORECA & food services Facilities management Hotel build Kitchens & bathrooms Operating equipment & supplies Hotel services Technology/security Interior, lighting, design

11

13

15

16

14

International Middle East & Africa

GEO REGIONS (%)

86

This is my first visit to the show; we have hotel projects ongoing in South Africa and have found the products we came looking for. I have successfully sourced several companies and overall think the show is great.

Sadra Fateh, Managing director, Apravista Investment

Good, interesting, best show around the world showcasing everything; lighting, interiors etc. Great to have a single platform for the entire hospitality industry. Helps to keep updated, get new ideas and find new innovations.

David Brown, General Manager – Fraser Suites

US$1.6bn

Visitors came from

109 countries

value of orders placed by visitors

48% of visitors are sourcing new suppliers

23% sourcing technology & security products

64% of visitors are key decision makers, purchasers or buyers

31% sourcing interiors, lighting, design products

EXHIBITOR FEEDBACK

The hotel show is a fabulous exhibition and we recommend it for any supplier looking for a high-quality platform in the GCC. It truly is the best way to get yourself out there. We have been participating for over 10 years now and it is the perfect format for meeting with solid buyers and creating long-term partnerships.

Ingrid & Isabelle, Ingrid Lesage Belgium

67%

89% view the event as important to help achieve their business objectives

suppliers exhibit to increase awareness of their company in the region

68% The Hotel Show has suppliers exhibit presented us with an to generate new sales excellent opportunity to connect with top level professionals from the hospitality industry in the Middle East who have a real interest in Japan. Despite this being our first time at the show, we already have a number of potential business tie-ups lined up post-show. An absolute must for any organisation in the hospitality industry with links to the region.

Wolfgang Douglas, CEO, Timberwolf LLC

46% of exhibitors re-booked onsite for 2016

US$89.9m

worth of business deals generated as a result of the show

Tak Ohta, Head of operations, Japan Leading-Edge Foundation

Proud to confirm that this year’s event was by far the best exhibition of the year. With confirmed orders expected to top over US$12 million of new trade that was made possible very much because of the high quality of visitors in hospitality procurement and contracting.

Great show, our 9th year and we will surely be back next year as well.

over

The Hotel Show has been an amazing event for Castello with over 50 prospective leads for hotels, safari lodges and international resorts with potential orders over US$10 million. We will definitely be back next year with a new range of product designs.

Laurie Clayden, CEO and designer, Castello Luxury Baths

MORE THAN JUST AN EXHIBITION A GLOBAL PLATFORM Host to more than 16 country pavilions each year - The International Village – takes up nearly 40% of the entire show providing the largest display of countries offering thousands of hospitality products.

Located across 3 halls, visitors are easily able to navigate their way around each country and supplier. With 58% of visitors attending The International Village to source new and innovative products from around the world including Turkey, China, Portugal, UK, France, Italy, Germany, Japan and many more.

58% of visitors attend to source new international products and services

KNOWLEDGE AND INSIGHT

1,327

total number of delegates

Vision Conference In 2015, the Vision Conference brought together CONFERENCE over 135 global speakers and top international experts through an extensive programme of keynotes, panel discussions and presentations. Speakers from DCTCM, Nakheel, PwC Middle East, Deloitte, Kempinski Hotel, The Address Dubai Marina, Crowne Plaza, Emirates Green Building Council and many more leading companies spoke on a range of topics across three days.

2015

TecSec Summit New for 2015, the TecSec Summit brought together major technology companies, IT directors, owners and operators from leading hotel and restaurant brands to hear from the likes of Google, Cisco, Travelclick, Sabre, NEC, Crestron and many more. Attendees at the technology & security summit heard about the latest thinking, technology and experiences, and learnt how to adapt to the tech smart guest of today.

Design Theatre With sessions by leading architects and designers, attendees at the new Design Theatre discovered the latest trends, colours, collections and concepts in a theatre created by WT Project.

Design theatre sponsor

WTSTUDIO INTERIOR - ARCHITECTURE - URBANPLAN

The Vision Conference always has excellent panelists. I was looking for security technology in the hospitality business and found it very informative and well organised.

Alfonso Del Corral, Vice President – INHOCO

BARS

Marketing and PR campaign With 38 media partners supporting the 2015 event, The Hotel Show received extensive international and regional coverage. With 5,021 print ads and comprehensive digital marketing initiatives, the campaign reached an audience in excess of 204m.

NEW mobile app

Online marketing

In 2015 the show launched its first mobile app so attendees can keep up to date with the latest news, navigate the floor plan with ease, find exhibitors and schedule meetings.

With 159,000 visits, the website is one of the most efficient channels to reach a targeted audience, provide detailed information and support social media activity.

Direct mail

Telemarketing

Over 15,000 personal invitations were sent by courier and post to all VIPs and key decision makers across the GCC region.

The 4 week visitor campaign targeted 10,124 contacts across the GCC region to personally invite VIPs and key buyers to the show.

SMS A comprehensive campaign to over 60,870 contacts in the UAE, before and during the show, increased awareness and visitor footfall to the show.

PR and marketing summary

204m

Total reach across pr, advertising, email marketing, SMS, social media and web

US$3.7m

Total campagin value

US$3.1m PR value

82.9m PR reach

HOTELS

CAFES

2015 PARTNERS AND SPONSORS

Strategic Partner

Sponsors

WTSTUDIO INTERIOR - ARCHITECTURE - URBANPLAN

Fair Point

Hotels & Home Furniture

Partners

JOIN US FOR THE HOTEL SHOW 2016

17-19 SEPTEMBER 2016

DUBAI WORLD TRADE CENTRE

To discuss your participation contact: Sangeeta Dhanak Sales manager E: Sangeetadhanak@dmgeventsme.com T: +971 4 445 3627 M: +971 50 866 8365

Organised by

Femi Itiola Sponsorship sales manager E: Femiitiola@dmgeventsme.com T: +971 4 445 3798 M: +971 50 463 6040