HOTEL & CATERING NEWS MIDDLE EAST JULY 2023 ISSUE

Nestled by the coast of Lusail sits the splendor of Raffles and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.

Nestled by the coast of Lusail sits the splendor of Raffles and Fairmont Doha, where luxury is rooted in even the smallest details. Open the doors to mesmerizing hospitality and make memories in a world of sophistication.

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LEGENDS OF LATE-NIGHT LEISURE

MEET THE BIG NIGHT LIFE AWARDS 2023 WINNERS

20

THIS MONTH’S MUST-TRY NARA’S NEST, A PLACE TO REST

“Nature is not a place to visit. It is home.” And the Sonara and Nara nest experience has built a home for you neatly folded in the dunes of the UAE

24

F&B FOCUS

FLAVOURS ACROSS BORDERS

KLC Virtual Restaurant's Profitable Cloud Kitchen Expands in GCC

28

F&B FOCUS KSA

DINING IN THE KINGDOM

The 20 Must-Visit Restaurants in Saudi Arabia

72

POINT OF VIEW

HOW STEPPING BACK HELPS US MOVE FORWARD

In May 2023, we announced as part of our 25th Anniversary celebrations that we would be unveiling our Step Back Suite at Pullman Dubai Creek City Centre

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WHO’S COOKING

Q&A with Michelin Star Chef Jitin Joshi

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CHAIN OF THE MONTH

THE VIETNAMESE FOODIES STORY

‘What it takes to start and sustain an F&B business in the UAE’

76 POINT OF VIEW

LEARNING FROM STAYS IN HOTEL STUPEFACTION

Summer’s here and it traditionally brings with it travel season for expats and a slight emptying of our playgrounds in the Middle East

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POINT OF VIEW

FIVE WAYS TO SCALE HOTEL OPERATIONS

Building a hospitality brand can be a complex business. From matching capacity with demand to ensuring growth doesn’t come at the cost of quality

Hotel&Catering NEWS Middle East

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During a recent Eid break, I realised the importance of managing stress and prioritising rest, especially when we tend to neglect them for a long time. We often convince ourselves that we can handle everything, accomplish every task, and carry all burdens. And sometimes we do. However, there comes a point when our systems rebel and force us to acknowledge our limits. In my case, I fell sick. You might think it's not a big deal, but for me, it was. I take pride in rarely getting sick, consistently managing ALL my responsibilities - personally and professionally, and doing it seemingly stress-free and with a pep in my step. Strong, independent woman vibes! But this mindset is flawed. It is toxic to deny our humanity and pretend we are immune

“The whole is greater than the sum of the parts”

COURTYARD BY MARRIOTT OPENS ITS DOORS IN JUBAIL, MARKING A NEW ERA OF LUXURY COMFORT ACCOMMODATION

Courtyard by Marriott expands its footprint in Saudi Arabia with Courtyard by Marriott Jubail, set to open its doors for a soft launch, heralding a new era of refined hospitality as the first Courtyard Hotel in the Eastern Province of Saudi Arabia. Strategically nestled in Majd Square as part of the complex, Jubail City, the hotel is poised to become the unparalleled destination of choice for both business and leisure travellers from the Kingdom of Saudi Arabia and the GCC region.

Courtyard by Marriott Jubail is set to be the epitome of sophistication without compromising comfort. It features 165 indulgent rooms, offering the ultimate relaxation, where guests can choose from an array of 126 standard

rooms featuring lavish king-sized beds or twin beds. It boasts an additional 30 one-bedroom suites, and four larger one-bedroom suites. For the most discerning guests, five superior rooms, each adorned with a kingsized bed, provide an unmatched level of refinement.

SLAW AND MORE, THE UAE’S FIRST BURGER BOUTIQUE OPENS IN ABU DHABI

The venue showcases a contemporary retro interior design. The walls are adorned with handmade ceramic tiles in refined shades of green, complemented by vibrant statement walls and a hand-painted mural of Founder and Chef, Ali Yazdi. The décor is enhanced with concrete finishes, neon lighting, fluted leather banquettes, and vintage chairs, imbuing the space with an unmistakable urban charm. A dry-aged meat cabinet proudly displays high-grade cuts of premium wagyu beef. A stateof-the-art DJ booth will ensure the perfect soundtrack for your culinary adventure.

GRIT HOSPITALITY INTRODUCES DUBAI TO LATEST F&B CONCEPT, TAHINI

Known for creating exceptional experiences, Grit Hospitality, the esteemed hospitality services company established in 2021, invites you to immerse yourself in the captivating world of Tahini. Building upon the resounding success of Wise Guys and with an exciting new bar on the horizon, Tahini promises an unparalleled ambiance that will transport you to the enchanting flavours and vibrant spirit of the Levant. Located in the vibrant One Central, the Levantine inspired eatery offers authentic cuisine with a modern twist as the dining experience celebrates the traditions of the region while also pushing boundaries. Tahini was born by CEO Anwar Awad, Chef Riad Aboulteif and a group of partners, their extensive encounters in their home in Lebanon and their desire to pay tribute to the region. Inspired by Levantine and Mediterranean ingredients from the land and sea, the know-how of food producers and working beyond trends, the company conceptualised

Tahini with the idea to merge traditional cooking methods with new techniques to present understated dishes with a whole lot to say.

DUBAI'S NEWEST INDOOR ACTIVE ENTERTAINMENT COMPLEX IS FINALLY OPEN

GLITCH, the ultimate indoor active game park, is now open to thrill seekers of all ages at Al Ghurair Centre in Deira. Spanning more than 40,000 square feet, this family entertainment venue boasts an extensive collection of more than 30 attractions and promises an exhilarating experience like no

other. Owned and operated by Al Ghurair Properties (AGP), GLITCH sets the stage for an extraordinary family outing where immersive games and heart-pounding activities redefine the notion of excitement, making it a must-visit destination for children, teens, and the young at heart.

Marriott International is excited to announce the appointment of Jerlyn Dsilva as the Marketing and Communication Manager at Sheraton Grand Pune. Boasting an impressive background encompassing over 7 years of experience in marketing, branding, brand development, public relations, radio, and social media, Jerlyn brings a wealth of expertise and finesse to her prestigious new role.

In her previous role as Assistant Marketing Manager at Hyatt Regency Pune & Residences, Jerlyn showcased an innate understanding of prevailing market trends, making significant contributions to brand development,

growth, and the seamless stream lining of social media presence. She has had a very diverse career trajectory holding influential positions such as digital editor and creative strategist at DCN

Pune, Social Media Client Partner at Divio Digital and marketing executive at Crowne Plaza Pune City Centre, where she honed her skills and refined her craft.

Brace yourselves for an unparalleled musical extravaganza as UNTOLD, globally renowned as one of the world's largest and most aweinspiring festivals, prepares to make its highly anticipated Middle East debut in February 2024. With unwavering support from Dubai’s Department of Economy and Tourism and in partnership with Expo City Dubai, UNTOLD Dubai promises to revolutionise entertainment and establish itself as the new icon of this remarkable city. The festival, the first of its kind in the region, will transform Dubai's Expo City into a fully immersive and groundbreaking experience that ignites the senses.

JERLYN DSILVA EMBARKS ON A NEW JOURNEY AS THE MARKETING AND COMMUNICATION MANAGER AT SHERATON GRAND PUNE BUND GARDEN HOTEL

UNTOLD DUBAI’S FIRST MEGA-FESTIVAL UNVEILS ITS GRAND DEBUT AT EXPO CITY DUBAI ON FEBRUARY 2024

Red Sea Global (RSG), the multi-project developer behind the world's most ambitious regenerative tourism destinations, Amaala and The Red Sea, announced on Thursday the signing of a sponsorship deal with

Saudi Arabia's Al-Ahli Football Club.

The agreement was signed in Jeddah in the presence of Eng. Ahmed Ghazi Darwish, Chief Administrative Officer and official spokesperson for Red Sea Global, and Mr. Tariq Khalifa, Chief Executive Officer of Al-Ahli FC Investment Company. A number of senior executives from Red Sea Global as well as members of the club's board of directors were also in attendance.

Red Sea Global becomes the Platinum Sponsor of the club's first team. The agreement means Red Sea Global’s logo will be displayed on the players’ jerseys during all local and global competitions, in addition to other commercial and marketing advantages and privileges.

Situated at the heart of NEOM, 50 kilometres from the Gulf of Aqaba coast, and with a high elevation up to 2,600 metres, Trojena will be home to the Gulf’s first outdoor ski resort, staging world-class sporting events, art exhibitions, concerts, and cultural festivals. With its central location, mountain landscape and surrounded by nature, Trojena will redefine luxury living and travel offerings as a global sanctuary of well-being. Like the rest of NEOM, Trojena will be powered by renewable energy while sustainably protecting the region's rich cultural and environmental heritage.

The new 270-key Anantara resort will offer a selection of guest rooms and suites, including some with private pools, and all with spectacular lake or mountain views. Dining options will include two specialty restaurants, an all-day dining restaurant with a show kitchen, a café and high tea lounge, in addition to a rooftop majlis café.

RED SEA GLOBAL ANNOUNCES

AL-AHLI SAUDI FOOTBALL CLUB SPONSORSHIP DEAL

MINOR HOTELS ANNOUNCES UPCOMING ANANTARA IN TROJENA, NEOM

A PLACE TO REST NARA’S NEST

Of all the beautiful places here in Dubai, the unbelievable skyscrapers with insane views of the palm, the beaches with a backdrop of the Burj Khalifa or the Burj Al Arab, the desert is the thing that really does it for me. And it's because that is the natural habitat of this region; it's real, still, and alive, and it makes you feel grounded and awake when you're standing on its dunes.

I visited Sonara, the ultimate desert restaurant experience, a few months back for a private event. Sonara sent a car to Dubai to pick me up, and during my short, pleasant trip to the camp, I had the absolute best conversation with the Nara driver; he knew almost everything there was to know about the desert, its surroundings and culture, dune bashing, etc., he was also so polite and professional, always ready to whip out a beverage from his little fridge if needed and constantly

making sure the AC temperature was perfect. I was already impressed, and I hadn't even arrived yet. And then I did arrive, and it was spectacular. The scene at the bottom of the incaved dune at the Dubai Conservation Reserve was picture perfecta beautiful long dining table surrounded by tents, bohemian carpets, and décor with the piercing bright orange sun resting on the sand behind the entire set-up. Immediately I knew this was my kind of place. The team's hospitality at Sonara was one of the best I have experienced here in Dubai –and I am not saying that lightly. The attention to detail they give every single person is incredible because the space is intimate, hosting only a set amount of people at a time; the team can really afford to focus on everything and everyone with efficiency, a light touch, and personalisation. This quality-over-quantity approach is one of the best characteristics of the camp, in my opinion.

“Nature is not a place to visit. It is home.” And the Sonara and Nara nest experience has built a home for you neatly folded in the dunes of the UAE

EVERYTHING AT NARA HAS ORDER AND STRUCTURE, AND EACH POINT SEAMLESSLY CONNECTS TO THE OTHER IN A VERY LIGHT AND UNDISTURBED WAY.

NARA’S NEST, A PLACE TO REST

During my first time at Sonara, I soaked in every sunset hour, with the view improving as the sun went down. I am more of a mental picture taker than an actual picture taker, and because the desert is so vast, I didn't struggle to find an uninterrupted spot to take as many mental pictures as I wanted.

The dinner was abundant; plates of delicious food and drinks kept coming. Everything on the table and the table itself was sustainable and raw, which I loved. The entire Sonara experience was fantastic. I must have been a good guest, too, because Sonara invited me back to experience Nara – the desert nest experience, to which I replied immediately, yes! I was excited about Nara, and I felt confident that it was going to be an extension of the incredible experience I had at Sonara. It was all that and more.

Everything at Nara has order and structure, and each point seamlessly connects to the other in a very light and undisturbed way. The lovely people at Nara showed me to my luxury nest. The structure of the nest is unique; it blends in with the desert effortlessly, each positioned in different directions to enjoy all the wonder and beauty of its natural surroundings. There are daybeds and cushions in front of the nest to chill out on. Inside the space is an open bedroom and living area elegantly styled throughout; it's simple and minimalistic, with colours that complement the shades of the sand. Little details like the fridge hidden inside the wall to ensure that it doesn't disrupt the flow of the earthy, free-spirited energy, the straw shoe rack at the entrance to avoid tracking sand in the nest, and the full-length mirror (because even in the desert we must look presentable) is very appreciated. Now for the pièce de resistance, a few steps lead to the most attractive bathroom you will ever see in the desert. Exquisitely designed with dark titles, ample windows, double sinks, artistic mirrors, and pockets of sandy accents everywhere, this open-plan design is still one of my favourite spaces in the nest. The mixing of patterns, metals, woods, materials, animal ornaments and trinkets blend to create a soothing experience that is laid-back but very intentional. It's not complex, hard to figure out, or trying too hard; it just is. The nest exists within the desert, and the desert exists within the nest, they are one, and once you arrive, you are too. Once I freshened up and soaked in everything the nest offered, an usher

collected me from the camp and took me to Sonara for dinner. The first part of the dinner is a sundowner experience with some drinks and appetisers, and then a few meters away, the show begins. You are treated to a generous menu and mesmerising fire show. Sonara's dinner is cosy and spirited. When your dinner is over, you are your designated driver will collect you and take you back to your nest. Once you settle in and wind down, nothing is left to do but rest.

When you rise early enough, there's a beautiful unobstructed sunset waiting right outside your door and a breakfast spread to die for. The entire Nara desert experience and all its excellent crew is a must-try. The overnight experience is only for one night to avoid guests getting bored with nothing to do after they have done all there is to do at Nara and Sonara, and my only recommendation is that this be extended because I, for one, would absolutely love to do nothing in a nest on the desert for days on end.

THE NEST EXISTS WITHIN THE DESERT, AND THE DESERT EXISTS WITHIN THE NEST, THEY ARE ONE, AND ONCE YOU ARRIVE, YOU ARE TOO.

Flavours Across Borders

KLC Virtual Restaurant's Profitable Cloud Kitchen Expands in GCC

KLC Virtual Restaurants (KLC), a dynamic multi-brand virtual restaurant company, passionately caters to the diverse palates of the GCC region by delivering delicious cuisine from a wide array of culinary traditions. Recognising the growing demand for affordable yet high-quality food in the delivery market, KLC crafted virtual restaurants to bridge this gap

and satisfy the evolving needs of online consumers. With over 50 virtual brands under its wing and a streamlined cloud kitchen model, KLC skillfully navigates the ever-changing appetites of its discerning customers.

Earlier this year, KLC Virtual Restaurants CEO Mubarak Jaffar and Managing Partner Mohammed AlBesharah spearheaded an extensive expansion

strategy in the UAE. We connected with them to discover more about this ambitious plan.

KLC Virtual Restaurants is a pioneer in crafting and nurturing its inhouse brands, from brand conception to delivering delectable dishes to valued customers. Mubarak and Mohammed share their journey of venturing into a relatively untapped opportunity several years ago, driven by a desire to address the online market's unmet needs. As one of the region's early adopters, they introduced virtual brands and seamlessly operated them within their cloud kitchens. As a business in the food delivery industry, they have continuously adapted their models to align with evolving consumer behaviours, tastes, and trends. While their core objective of delivering quality food remains unchanged, they have adapted their approach to the region's growing online food delivery scene. With over 70 virtual brands spanning 15+ cuisines, customers now have many options. Shifting from smaller kitchens, KLC currently operates over 50 brands from larger cloud kitchens, enhancing operational efficiency and scalability.

KLC Virtual Restaurants operates with a vertically integrated approach, taking full control of the brand creation, development, execution, and operation processes. They exclusively focus on their own brands and do not engage in operating other brands or renting out kitchen space to external companies. With meticulous attention to detail, they oversee every aspect of the business, from brand creation and menu development to the seamless delivery of food to customers' doorsteps. Ensuring customer satisfaction is their top priority, and they

have an in-house customer care center that operates around-the-clock across Kuwait, UAE, and Qatar. Each function within the company has its dedicated department to maintain exceptional quality and consistency. Brands undergo rigorous evaluation and refinement in the Creation and Development department, leveraging insights from the Business Intelligence department to analyse market trends and create menus that resonate with customers' preferences.

In an impressive feat, KLC Virtual Restaurants rapidly expanded its operations to the UAE and Qatar within 6-9 months. With a remarkable presence, they successfully operate over 70 brands spanning 15+ cuisines across four cloud kitchens in strategic delivery zones such as Motor City, Business Bay, and Media City. The UAE, being an international hub, perfectly aligns with the diverse range of culinary offerings they provide. Given their varied portfolio of brands, their entry into Dubai was a natural fit, thanks to the city's multicultural environment. KLC is exploring opportunities to expand into Abu Dhabi within the coming year, with plans to establish two additional hubs.

WHILE THEIR CORE OBJECTIVE OF DELIVERING QUALITY FOOD REMAINS UNCHANGED, THEY HAVE ADAPTED THEIR APPROACH TO THE REGION'S GROWING ONLINE FOOD DELIVERY SCENE.

Mohammed

AlBesharah,

Managing Partner, KLC Virtual Restaurants

"DRIVEN BY A PASSION FOR INNOVATION AND ADAPTABILITY, KLC VIRTUAL RESTAURANTS IS CONSTANTLY MOTIVATED BY THE EVERCHANGING LANDSCAPE OF THE FOOD INDUSTRY."

KLC VIRTUAL RESTAURANTS OPERATES

PROCESSES

In May 2023, KLC achieved a major milestone by successfully making their business profitable in each of the three markets (Kuwait, UAE, and Qatar) they set their sights on, as well as on a group level. Moving forward, KLC intends to expand its operations while prioritising profitability. “As a family business, we remain dedicated to investing in our company and fostering sustainable growth.” Adds Mubarak.

For Mubarak and Mohammed, the key challenge lies in maintaining consistency and reliability across their operations while ensuring a satisfying delivery experience. They are enthusiastic about sharing their food, culture, and commitment to quality with the countries they aim to establish a presence in. Establishing trust and fostering customer loyalty is contingent upon achieving correlation and

consistency across all their brands, ensuring that each one is prepared and served the KLC way, utilising the same ingredients and upholding the same quality regardless of location. Teams will be trained to ensure a successful onboarding process, ensuring new members comprehend their operational methods and the popularity of specific cuisines in each zone, enabling them to rearrange their kitchens accordingly.

Excited by the prospect of tapping into new markets, Mubarak and Mohammed are determined to continue delivering quality food to their valued customers across all borders.

Before brand creation, thorough market screening and competitor analysis are conducted to gain insights into the specific zone's landscape. Sample menus are then crafted, considering factors such as suitability for delivery, and tastings are performed to ensure optimal flavours. Packaging is carefully chosen to maintain the food's quality during delivery. This process continues until the team is satisfied. Once this is achieved, costing and pricing analysis begins, focusing on sensibly pricing the food within the market range and maintaining competitiveness. Brand creation and launch duration vary depending on the cuisine and menu size, typically ranging from one to six months.

Mubarak and Mohammed are also committed to sustainability, considering it a top priority in their business endeavours. They take significant measures to contribute to a cleaner environment and reduce their carbon footprint, recognising the importance of their role in helping society. One of their key initiatives involves reducing the utilisation of single-use plastics throughout all their brands, opting instead for recyclable and eco-friendly packaging options. They actively encourage their customers to participate in recycling efforts and have even launched a comprehensive 6-month campaign that unifies their brands through packaging, aiding as a positive reminder to prioritise recycling. By

WITH A VERTICALLY INTEGRATED APPROACH, TAKING FULL CONTROL OF THE BRAND CREATION, DEVELOPMENT, EXECUTION, AND OPERATION

Abdulaziz Fakhroo & Mubarak Jaffar

implementing these initiatives, they make a difference and promote sustainable practices within the industry.

The pair recognises that operating virtual brands within cloud kitchens or traditional brick-and-mortar establishments is a relatively new concept, and its deployment has seen both successes and failures. They firmly believe that maintaining complete control over their virtual brands and operating them within their kitchens enables them to exhibit remarkable adaptability and flexibility in any market they enter. By curating a diverse portfolio of brands, they successfully address various market gaps and cater to consumers' differing tastes and preferences across different regions. While they acknowledge the presence of popular choices in cuisines, they also see significant potential in unexplored culinary territories and niche markets.

Driven by a passion for innovation and adaptability, KLC Virtual Restaurants is constantly motivated by the ever-changing landscape of the food industry. Their active involvement in food tech and leveraging the latest technological advancements has led to exploring new opportunities and disrupting the traditional food scene. This continuous engagement enables them to consistently seek ways to enhance their business model and foster ongoing development and innovation. Their commitment to staying ahead of the curve fuels their drive to shape the industry's future.

Their focus remains on expanding their presence within the GCC markets. They are determined to venture into unexplored territories and cities such as Abu Dhabi,

Bahrain, Oman, and KSA. Simultaneously, they are developing new brands using existing and new cuisines across all their target markets. They are also exploring the potential of licensing their brands in areas in which they do not plan to operate, a strategic move that aligns with their GCC expansion plans. With a forward-thinking mindset, they are poised to leave a lasting impact on the culinary landscape while extending their reach to new horizons.

DINING KINGDOM IN THE

The 20 Must-Visit Restaurants in Saudi Arabia

Saudi Arabia offers a vibrant culinary scene with diverse flavours and dining experiences. From traditional Arabian cuisine to international delights, the country is a haven for food enthusiasts. Here, we explore some top places to eat in Saudi Arabia, showcasing the rich tapestry of gastronomic treasures awaiting visitors and locals.

AOK KITCHEN

MA.O.K Kitchen Riyadh brings the acclaimed menu to the Kingdom from its original location in London's Marylebone. More than just accommodating dietary requirements, this unique restaurant wholeheartedly caters to them. The name "A.O.K" stands for "All is Okay," embodying the brand's philosophy of curating a feel-good dining experience that embraces everyone, including furry companions. Puppies and small dogs are welcome to join their owners on the restaurant's terrace, adding an extra touch of inclusivity.

Established in 2019 by second-generation restaurateur Kelly Landesberg, A.O.K Kitchen gained fame for its inspired menu free from refined sugar and thoughtfully limited in dairy and gluten. In June 2022, A.O.K Kitchen Riyadh opened its doors in partnership with Saudi restaurateur Mohammed Jawa, who brings over 19 years of experience within the local market. This collaboration begins a chic, intimate, and inclusive new era in the Kingdom's thriving hospitality scene.

A.O.K Kitchen Riyadh focuses on sourcing quality ingredients from

small, artisanal producers to craft their refined sugar-free menu. Drawing inspiration from the sun-soaked shores of the Mediterranean and California, their dishes are wholesome and carefully limited in gluten and dairy content. As an all-occasion dining destination, A.O.K Riyadh caters to breakfast, lunch, afternoon tea, and dinner guests throughout the day.

Designed in collaboration with Saudi designer H.H. Princess Anoud Khaled Al Saud, Founder of A Interiors, the interior of A.O.K Riyadh exudes warmth and homeliness. Every detail has been thoughtfully considered to create an inclusive space where everyone can feel comfortable. With an elegant and understated ambience, impeccable service, and meticulously prepared dishes, A.O.K Riyadh ensures a memorable dining experience for all guests, regardless of dietary requirements.

No matter the meal or occasion, A.O.K Kitchen Riyadh guarantees that everything will be more than just okay—it will be exceptional. Embracing its philosophy of catering to diverse needs and creating a welcoming atmosphere, this restaurant is set to leave a lasting impression on the Kingdom's culinary landscape.

AOK Kitchen

MYAZU

MYAZU is an exciting addition to the culinary scene in Saudi Arabia. MYAZU offers a unique dining experience that combines the flavours of Japanese and international cuisine, creating a fusion that delights the senses.

The restaurant prides itself on its innovative menu, which showcases a harmonious blend of traditional Japanese dishes infused with modern culinary techniques offering an extensive selection of dishes that cater to all tastes.

At MYAZU, the emphasis is not only on the food but also on the overall dining experience. The restaurant's sleek and contemporary interior creates a sophisticated and welcoming atmosphere. The ambience is further enhanced by attentive and knowledgeable staff dedicated to providing exceptional service.

The sushi bar offers an interactive experience, allowing diners to witness the artistry and precision that goes into each creation.

In addition to its sushi offerings, MYAZU boasts a diverse menu that includes delectable appetizers, grilled dishes, and irresistible desserts.

The beverage menu is carefully curated to provide the perfect accompaniment to the diverse flavours of the dishes.

Whether seeking a memorable dining experience for a special occasion or wanting to indulge in a culinary adventure, MYAZU Riyadh or Jeddah is a must-visit destination. With its exquisite Japanese-inspired cuisine, stylish ambience, and impeccable service, MYAZU promises an unforgettable dining experience that will leave a lasting impression on your taste buds.

BILLIONAIRE

Billionaire Riyadh is an exclusive and luxurious venue that epitomises luxury and grandeur in the heart of Riyadh,

Saudi Arabia. This upscale establishment offers a sophisticated and lavish experience for those seeking the finest in entertainment, dining, and nightlife.

As you step into Billionaire Riyadh, you are greeted by an ambience of luxury and elegance. The venue boasts stunning interior design, featuring sleek lines, plush furnishings, and state-of-the-art lighting that create a captivating atmosphere. The attention to detail is evident in every corner, ensuring a truly immersive experience for guests.

The dining experience at Billionaire Riyadh is nothing short of extraordinary. The restaurant offers a culinary journey through a menu crafted by renowned chefs who masterfully blend international flavours with local influences. From exquisitely prepared seafood dishes to prime cuts of meat and indulgent desserts, every bite is a testament to the restaurant's commitment to culinary excellence.

After dinner, guests can immerse themselves in the vibrant nightlife at Billionaire Riyadh. The venue transforms into a high-energy destination with live entertainment, renowned DJs, and a sophisticated bar that serves an extensive selection of premium spirits, wines, and cocktails.

As a destination that caters to the most discerning clientele, Billionaire Riyadh represents the city's epitome of luxury and indulgence.

Myazu

Billionaire

LPM Riyadh is a renowned restaurant that brings the vibrant flavours of the Mediterranean to the heart of Riyadh, Saudi Arabia. With its sophisticated ambience and exquisite cuisine, LPM Riyadh offers a memorable dining experience that combines French and Mediterranean culinary traditions.

The restaurant's chic decor, soft lighting, and comfortable seating create a warm and inviting atmosphere, perfect for intimate gatherings and larger celebrations.

The menu at LPM Riyadh showcases a delectable selection of dishes inspired by the flavours of the French Riviera and the Mediterranean region. From fresh seafood to succulent grilled meats and flavorful vegetarian options, every dish is expertly prepared using the finest ingredients and traditional cooking techniques. The emphasis on quality and authenticity is evident in each bite, transporting diners to the sun-kissed shores of the Mediterranean.

Whether you are a connoisseur of Mediterranean cuisine or simply seeking a memorable dining experience, LPM Riyadh is a must-visit destination. The combination of exquisite flavours, elegant ambience, and exceptional service makes LPM Riyadh a true culinary gem in the city's heart. Prepare to indulge in a gastronomic journey that will transport your taste buds to the Mediterranean coast and leave you with lasting memories of a remarkable dining experience.

ROKA

In a short period since its opening, ROKA has emerged as the epitome of excellence in Riyadh's dining scene. This exceptional restaurant brings a contemporary twist to Japanese Robatayaki cuisine, captivating diners with its unique style and culinary mastery. The name reflects its essence, as ROKA symbolises a meeting place where food and drinks are shared around the robata (Ro), creating an atmosphere of warmth, energy, and inclusivity (Ka).

ROKA has established itself as the finest Japanese restaurant in Riyadh and has also garnered the reputation of being the city's best overall dining destination. Its success

can be attributed to a combination of factors, including its relaxed and inviting neighbourhood ambience, the exquisite flavours of its Robatayaki cuisine, and the genuine hospitality offered by its friendly staff.

Designed by the renowned Norisan Muramatsu, ROKA Riyadh showcases a stunning and distinctive restaurant and terrace space. The urban design concept incorporates live edge wooden counters, antique timber accents, and Japanese rice paper walls, creating an atmosphere that effortlessly blends contemporary aesthetics with traditional elements. The outdoor dining area, with its tranquil and beautifully landscaped surroundings, offers a serene oasis amidst the bustling city.

At ROKA, diners can expect a culinary experience that transcends expectations. The Robatayaki cooking technique, where ingredients are grilled on an open charcoal flame, infuses the dishes with a unique smoky flavour and succulent texture. From delectable skewers of grilled meat and seafood to artfully crafted sushi rolls and vibrant salads, each dish at ROKA showcases the finest ingredients and meticulous attention to detail.

Whether seeking an intimate dinner, a celebratory gathering, or a casual evening with friends, ROKA Riyadh promises an unforgettable culinary journey. Step into this extraordinary restaurant and savour the harmonious blend of flavours, the inviting ambience, and the impeccable craftsmanship that define ROKA's unrivalled dining experience in Riyadh.

LPM

LPM

Roka

VILLA SIGNOR SASSI

Villa Signor Sassi stands as one of Riyadh's premier Italian dining establishments. This dynamic family business has earned its place among the world's top Italian restaurant groups, captivating guests with its unrivalled culinary offerings.

Established in 1984, Signor Sassi quickly rose to fame as one of London's most renowned Italian restaurants. Now, Villa Signor Sassi Riyadh welcomes guests, inviting them to indulge in a truly exceptional fine-dining experience. The restaurant's exquisite design effortlessly creates an enchanting and dynamic atmosphere, setting the stage for an unforgettable culinary journey.

At Villa Signor Sassi, Italian hospitality takes centre stage as guests are immersed in an authentic dining experience. With a fusion of tradition and innovation, the restaurant's contemporary Italian cuisine showcases culinary artistry at its finest. Every dish is meticulously crafted using fresh, natural ingredients, creating a symphony of flavours that ignite the senses. From classic favourites to innovative creations, each plate is a testament to the chefs' passion and commitment to excellence.

Beyond its remarkable cuisine, Signor Sassi's lively and energetic ambience enhances the dining experience, creating a destination where cherished memories are made. The restaurant buzzes with infectious energy, ensuring every visit brings joy, laughter, and a sense of celebration.

Whether seeking an intimate dinner for two or a memorable gathering with loved ones, Villa Signor Sassi offers a dining experience

that transcends expectations. It is a place where the rich heritage of Italian cuisine intertwines with contemporary flair, resulting in a culinary journey that will leave a lasting impression on your palate and in your heart.

MOHALLA

Mohalla has become one of the city's must-visit dining destinations.

Step into Mohalla Restaurant, and you'll be greeted by a warm and inviting atmosphere. The restaurant's stylish decor, comfortable seating, and tasteful lighting create a welcoming space for diners to relax and enjoy their meal.

The menu at Mohalla Restaurant showcases a diverse selection of dishes that celebrate the flavours of authentic, upscale Indian traditions.

Whether you prefer traditional favourites or want to explore new culinary experiences, Mohalla has something to satisfy every palate.

Villa Signor Sassi

Mohalla

MAHARAJA EAST BY VINEET

Maharaja East by Vineet is an upscale Indian restaurant in Riyadh, Saudi Arabia. The restaurant is known for its exquisite Indian cuisine created by celebrity chef Vineet Bhatia.

Maharaja East by Vineet offers a range of dining options, including a family dining area, private dining rooms, a tandoor show kitchen, a boardroom, and open terraces. The restaurant's menu showcases a fusion of intricate flavours, aromatic seasonings, and delightful textures inspired by the rich culinary traditions of India.

Maharaja East by Vineet provides a sophisticated dining experience with an elegant ambience and attentive service. The restaurant's interior is often decorated with Indian-inspired elements, creating a visually appealing atmosphere.

COYA

COYA is a well-known establishment that has quickly made its mark in the culinary scene of the Saudi capital. From its inception in As Sulimaniyah, the restaurant has captivated diners with its vibrant energy. Whether you dine in the stylish interior or on the expansive terrace, the

lively atmosphere of COYA remains constant. This dining destination is a true celebration, focusing on contemporary Peruvian flavours. The pulsating music, striking artwork, and enthusiastic ambience of the staff and fellow patrons perfectly complement the vibrant dishes served here.

AWANI

Awani pays homage to the warmth and generosity of Arabian hospitality by serving homemade dishes crafted by skilled chefs. It invites diners on a culinary journey through the diverse flavours of the Levantine region. Drawing influences from the Ottoman and Byzantine Empires and the Armenian and Arabian cultures, Awani offers a traditional dining experience that appeals to an international audience.

Catering to discerning connoisseurs of Arabic cuisine, Awani guarantees every dish's authentic taste of the Levant. The carefully curated Awani Menu showcases local specialities across Levantine countries, embracing shared culinary traditions. Each recipe carries its unique twist, providing guests with a delightful blend of flavours.

THE CAREFULLY CURATED AWANI MENU SHOWCASES LOCAL SPECIALITIES ACROSS LEVANTINE COUNTRIES, EMBRACING SHARED CULINARY TRADITIONS.

Maharaja East by Vineet

Awani

Coya

SHABABÏK

If you enjoy Lebanese cuisine, chances are you've heard of Shababïk. Renowned as one of the finest restaurants in Riyadh, it promises an exceptional dining experience. Sink into one of the comfortable, vibrant chairs in the dining room and prepare yourself for a delightful culinary journey filled with fresh, tantalising flavours.

At Shababïk, ordering for the entire table is highly recommended, allowing everyone to savour a wide array of delectable dishes. No ordinary or lacklustre options exist at this popular spot in As Sulimaniyah. Whenever you're craving authentic Lebanese flavours, Shababïk stands ready to satisfy your palate anytime.

SUHAIL

Suhail presents an exclusive and luxurious dining experience that blends Saudi Arabian tradition with luxury. This esteemed restaurant takes pride in serving authentic, home-style cuisine that rekindles the true essence of Saudi flavours. Prepare to indulge in a journey that not only tantalises your taste buds but also immerses you in the genuine hospitality culture of Saudi Arabia, all within a modern and inspired design environment.

The name "Suhail" is significant, symbolising the brightest star that guided Arabs during their extensive voyages. Additionally, it represents the joyous arrival of the fall season. At Suhail, diners can bask in the allure of this illustrious name while relishing a culinary experience that pays homage to Saudi traditions in the most sophisticated manner.

Shababïk

Suhail

PORTERHOUSE

Porterhouse is a steakhouse located in Riyadh, Saudi Arabia. The restaurant specialises in serving highquality cuts of meat, mainly focusing on prime steaks. Porterhouse offers dry-aged premium steaks with various other exciting items as a steakhouse.

In addition to its steak offerings, Porterhouse may also provide a selection of appetisers, sides, and desserts to complement the main courses. The restaurant aims to create a refined and upscale dining experience, often featuring a sophisticated atmosphere and attentive service.

JW STEAKHOUSE

Indulge in an unforgettable culinary experience at JW Steakhouse, one of the world's most renowned steakhouse destinations located in the vibrant capital of Saudi Arabia.

JW Steakhouse embraces a contemporary ambience, offering a unique dining atmosphere paired with meticulously crafted dishes. Whether marking a special occasion or enjoying an evening with friends, JW Steakhouse provides a wel-

coming environment where guests can connect, socialise, and feel at home.

From grilling to smoking and slow roasting, their expert chefs employ timetested techniques to ensure exceptional flavour and tenderness in every dish.

PREPARE TO INDULGE IN A JOURNEY THAT NOT ONLY TANTALISES YOUR TASTE BUDS BUT ALSO IMMERSES YOU IN THE GENUINE HOSPITALITY CULTURE OF SAUDI ARABIA, ALL WITHIN A MODERN AND INSPIRED DESIGN ENVIRONMENT.

Porterhouse

JW Steakhouse

BEEFBAR

Located in one of Riyadh's vibrant streets, Beefbar has quickly become a beloved dining destination since it arrived from Monte Carlo. Beefbar seamlessly combines several elements to elevate the dining experience, including stunning design, impeccable service, and the finest cuts of meat.

Step inside Beefbar and be enchanted by its captivating design that enhances the ambience. The attention to detail creates an elegant and inviting atmosphere, setting the stage for a remarkable culinary journey. The true highlight of Beefbar lies in

its commitment to serving quality cuts of meat. From the moment you take your first bite, you'll savour the delectable flavours and tenderness that are the hallmarks of their carefully selected meats. Whether you prefer a classic steak or venture into more unique options, Beefbar delivers an unforgettable dining experience for meat enthusiasts.

LUSIN

Lusin Riyadh is a famous Armenian restaurant located in Riyadh, Saudi Arabia. The restaurant specialises in

Armenian cuisine, offering a range of traditional dishes that showcase the rich flavours and culinary heritage of Armenia.

At Lusin Riyadh, diners can expect a delightful culinary experience high-

lighting Armenian cuisine's unique ingredients and cooking techniques.

The restaurant aims to create a warm and welcoming atmosphere for guests, providing a space to enjoy a memorable dining experience with friends and family

NOBU (OPENING SOON)

Nobu Riyadh offers a sophisticated dining experience, combining Japanese cuisine with Peruvian influences. The menu features a variety of signature dishes that showcase the fusion of flavours and innovative culinary techniques for which Nobu is famous.

The restaurant's interior is stylishly designed, creating an elegant and contemporary ambience.

Left: BeefBar

Below: Nobu

Bottom: Lusin

IL BARETTO

Il Baretto captures the essence of Italian cuisine and brings it to Riyadh with unparalleled charm. The restaurant boasts an extensive menu that showcases a wide array of beloved Italian classics. From the irresistible veal Milanese and delectable lobster linguine to the authentic wood-fired pizzas crafted with ingredients imported from Italy, Il Baretto ensures an authentic Italian culinary experience.

Il Baretto's commitment to using top-quality ingredients imported from Italy guarantees their dishes' authenticity and superior taste. Whether you're seeking a memorable dinner or a satisfying business lunch, Il Baretto will deliver an exquisite Italian dining experience in the heart of Riyadh.

CIPRIANI

Cipriani Riyadh is a renowned and esteemed F&B brand with enduring elegance. The ambience is adorned with magnificent Murano glass chandeliers, a floor embellished with a captivating blue and white terrazzo pattern. Sleek high gloss oak tables and custom-made blue leather chairs complement it. The menu showcases an array of authentic Italian veal-based dishes, each designed to shine and satisfy.

Meraki, located within the Al Faisaliah Hotel, offers a mouthwatering modern Greek cuisine experience. The dining area exudes an inviting and airy atmosphere, adorned with wooden furnishings and a palette inspired by earthy tones. Kick off your meal with a delightful assortment of pita bread and an array of mezze spreads. Ensure you save room for their renowned signature dishes, such as the delicious pastitsio, tantalising prawn souvlaki,

and succulent lamb cutlets. Meraki also serves an array of mocktails to complement these indulgent culinary delights. The refreshing Poseidon features a delightful blend of mandarin, lime juice, and a touch of salt air foam.

MERAKI

Top Right: Il Baretto Left: Cipriani Above: Meraki

COLD DRIP COFFEE BREWER AND BEVERAGE CREATIONS

How to Prepare Cold Brew using Cold Drip Tower

Brew Ratio: 1:8

Coffee brewing method that extracts coffee flavours through Ice water, eliminating bitter taste & making the coffee sweet and smooth.

Ingredients:

> Nescafé Superiore Blend80gms - Grind Size: Coarse

> 700gms Ice

> 100mls Cold Water

Method:

> Begin with a clean Cold Drip Tower Brewer

> Set the control valve off

> Place the Ceramic Filter stone in the Middle Beaker

> Coarsely grind 80gms Nescafé Superiore Beans

> Pour inside Middle Breaker

> Level ground coffee & place paper filter on top of coffee

> Add 700gms of Ice & 100mls Cold water on top beaker

> Set control valve to 1.5 - 2 seconds per drop of water

> Ensure decanter is centred

> Brew time 18 hours. Can be stored in fridge for 7 days

Decanter

Middle Beaker

Control Valve

Top Beaker

Berry Praline

A tangy and sweet nutty flavour with a smooth coffee finish!

Ingredients:

> 200mls Cold Brew made from Nescafé Superiore Blend

> 20mls Raspberry Syrup

> 40mls Chocolate Praline Syrup

> 200mls UHT Skimmed Milk

> Ice Cubes

> Raspberry Fruit as a Garnish

Method:

> Blend 40mls Chocolate Praline syrup, 200mls UHT Skimmed milk & 2 Ice cubes

> Blend at very low speed for 45 seconds to achieve thick & smooth Cold Foam

> Fill glass with 3/4 ice cubes , 20mls Raspberry syrup & 200mls Nescafé Cold Brew

> Gently pour Cold Foam on top of cold brew

> Finish with Raspberry fruit to garnish

Coffeecolada

Coffee, Coconut and Pineapple? Why not!

Ingredients:

> 100mls Cold Brew made from Nescafé Superiore Blend

> 50mls Coconut Syrup

> 20mls Pineapple syrup

Method:

> Ice cubes

> 200mls Skimmed Milk

> Dehydrate Pineapple and Rosemary for garnish

> Blend 50mls Coconut syrup, 200mls UHT Skimmed milk & 2 Ice cubes

> Blend at very low speed for 45 seconds

> Pour 20mls Pineapple Syrup, Ice cubes, 100mls Nescafé Superiore Blend

Cold Brew in glass

> Gradually pour Coconut Cold foam on top of the Cold brew coffee

> Finish with dehydrated pineapple & rosemary

Sweet and Spicy

A Sweet and creamy Vanilla cold brew with a hint of Cinnamon to spice up your day!

Ingredients:

> 100mls Cold Brew made from Nescafé Superiore Blend

> 50mls Vanilla Syrup

> 200mls Skimmed Milk

> 20mls Cinnamon Syrup

> Ice Cubes

> Cinnamon Powder for dusting and Stick to garnish

Method:

> Blend 50mls Vanilla syrup, 200mls UHT Skimmed milk & 2 Ice cubes

> Blend at very low speed for 45 seconds

> Pour 20mls Cinnamon Syrup, Ice cubes, 100mls Nescafé Superiore Blend Cold Brew

> Gradually pour Vanilla sweet cream Cold foam on top of Cold brew coffee

> Garnish with Cinnamon stick & Powder for dusting

SIGN UP & SAVE 25% ON STAYS WITH BREAKFAST INCLUDED

S

LEGENDS LATE-NIGHT LEISURE OF

Meet the Big Night Life Awards 2023 Winners

As the sun dips below the horizon, the desert transforms into a vibrant late-night playground adorned with lively bars, bustling nightclubs, and lavish lounges. On the memorable evening of June 8th, 2023, we gathered at the beautiful Palazzo Versace Hotel Ballroom to celebrate the exceptional accomplishments, unwavering dedication, and unyielding resilience of the region's finest individuals. We extend our heartfelt gratitude to everyone who submitted nominations and participated in this celebration. Congratulations to all the winners, as they truly shine as the stars of late-night leisure and entertainment.

Real Estate

BEST LADIES’ NIGHT

GO GEISHA | ASIA ASIA PIER 7

BEST GENTALMENS NIGHT

CHAMPAGNE BAR | BABYLON DIFC

BEST QUIZ NIGHT

MCGETTIGAN’S | HILTON JBR

BEST PART BRUNCH

NIGHT BRUNCH IN THE LOUNGE | AURA SKYPOOL 7

HIGHLY COMMENDED

CÉ LA VI

BEST EVENING BRUNCH

THE PRUSIANA BRUNCH | ENIGMA

HIGHLY COMMENDED

HOT POT BRUNCH AT DAI PAI DONG, ROSEWOOD ABU DHABI

BEST HAPPY HOUR

HAPPY DAYS | LA MEZCALERIA AT THE PAVILION JBR

HIGHLY COMMENDED

HAPPY HOUR LOCK, STOCK & BARREL

BEST COMEDY GIG

BEST SHOW

BABYLON DIFC

BEST SUNDOWNERS SPOT

HIGHLY COMMENDED

SOL CELEBRATION

PLAYA DUBAI

BEST FESTIVAL

BLACK COFFEE BY WHITE DUBAI | DUBAI HARBOUR

BEST MIXED DRINKS BAR

GILT

BEST LIVE MUSIC VENUE

THE THEATER DUBAI

HIGHLY COMMENDED

BLUE BAR

BEST SPORTS BAR

DHOW & ANCHOR

HIGHLY COMMENDED

SEVEN SPORTS BAR

BEST IRISH BAR

MCGETTIGAN’S JBR

BEST HOPS BAR

THE DUCK HOOK

BEST ALL-AMERICAN BAR

CLAW BBQ | DUBAI HARBOUR

BEST RESTAURANT BAR

RÍA RESTAURANT & BEACH BAR

BEST ROOFTOP VENUE

HIGHLY COMMENDED

MALIBU SKY LOUNGE & BAR

BEST LUXURY OUTDOOR BAR

CÉ LA VI

HIGHLY COMMENDED

MI AMIE

BEST TERRACE

HIGHLY COMMENDED

FI’LIA

SLS DUBAI HOTEL & RESIDENCES

BEST LATE-NIGHT DINNER

PLAYA DUBAI

BEST BEACH BAR

SURF CLUB

BEST LOUNGE

SOUL LOUNGE | NIKKI BEACH DUBAI

HIGHLY COMMENDED

THE AGENCY

JUMEIRAH EMIRATES TOWERS

SOMMELIER OF THE YEAR

JEANDRE DU TOIT | CLAP

BEST LIVE BAND

FOUQUET’S FT. ANTHONY TOUMA

BEST ORIGINAL ACT

SAITA (WAKANOSHIMA FUMIYA) | INFINI CONCEPTS

HIGHLY COMMENDED

MADE BY PETE PLAYA DUBAI

HOST/HOSTESS OF THE YEAR

WARLENE DIZON | REFORM SOCIAL & GRILL, GATES HOSPITALITY

WAITER OF THE YEAR

SAMED LIKA | PARAMOUNT HOTEL DUBAI

BARTENDER OF THE YEAR

AKILA CHAMOD | LAGUNA BEACH TAVERNA & LOUNGE

MIXOLOGIST OF THE YEAR

KUMAR CHAULAGAI | JUMEIRAH AL NASEEM

BAR MANAGER OF THE YEAR

DON BODHINAYAKE | THE ST. REGIS SAADIYAT ISLAND RESORT, ABU DHABI

BAR TEAM OF THE YEAR

Q’S BAR AND LOUNGE | PALAZZO VERSACE DUBAI

BEST DUBAI DJ

DJ MOKY | WHITE DUBAI

NIGHTLIFE ENTREPRENEUR OF THE YEAR

RABIH FAKHREDDINE | 7 MANAGEMENT

BEACH CLUB OF THE YEAR

FEBRUARY 30

HIGHLY COMMENDED

SURF CLUB

BEST NEW NIGHTLIFE VENUE

TERRA SOLIS DUBAI | TOMORROWLAND

PUB OF THE YEAR

MCGETTIGAN’S JLT

NIGHTCLUB OF THE YEAR

HIGHLY COMMENDED

CODE DXB, SOHO GARDEN

MEYDAN

BAR OF THE YEAR

MONKEY BAR DUBAI

NIGHTLIFE ENTERTAINMENT GROUP

ADDMIND

food safety plans

Efficient. Compliant. Streamlined

Leveraging today’s IoT technology and Emerson’s comprehensive end-to-end services, our customers can rely on us to help their food safety plans become more efficient, compliant and streamlined in order to help grow their business.

Transmitters make it easy and cost efficient to cover an area with Bluetooth Low Energy to internet connectivity to centralize management of temperature monitoring with a fraction of the effort required by alternative technologies.

HOW STEPPING BACK HELPS US MOVE FORWARD

BY NISHAN SILVA, CLUSTER GENERAL MANAGER OF MAJID AL FUTTAIM-ACCOR PROPERTIES

In May 2023, we announced as part of our 25th Anniversary celebrations that we would be unveiling our Step Back Suite at Pullman Dubai Creek City Centre. The limited-time suite invites guests to immerse themselves in years gone by, decorated with interiors reminiscent of generations past. The reception to the suite has been overwhelming, which led us to think, what is it about that looking to the past that can help us to move forward in hospitality? And what is it about nostalgia has proved so popular in hospitality?

Nostalgia often plays a significant role in the hospitality industry because it has the power to evoke positive emotions and create a sense of comfort and familiarity for guests. The emotional connection that so many of our guests have had to the suite because they remember having, or a close family member owning, a piece of the furniture has meant the suite has stirred personal memories, which they have resonated with.

We have included genuine articles, such as a dial-up telephone in the room, which brings back some many memories for our guests or the quirky textiles including our vintage lampshades, which can transport guests to a loved one’s home, conjuring powerful emotions.

Our suite has provided an escape from the present. In a world that is so future-focused and technology-heavy, the suite provides a break and a return to what many consider a “simpler time”. In the same vein, the suite, to many, provides authenticity and tradition, tapping into the need for a connection to the past and create an atmosphere that feels genuine and rooted in history.

By creating a suite so different to everything else in the market, we have stood out of the crowd and intrigued guests to come and see it for themselves. It’s proof that nostalgia has the potential to make experiences more meaningful and memorable, fostering positive word-of-mouth recommendations and repeat visits.

Nishan Silva, Cluster General Manager of Majid Al Futtaim-Accor Properties

JITIN JOSHI MICHELIN STAR CHEF Q&A

Can you tell us more about your journey in the culinary world?

I believe it was my destiny to become a chef, as no one in my family had ever worked in the hospitality industry, let alone as a chef. Initially, I had dreams of becoming a doctor as a child, but those dreams never materialized. Instead, I found myself in a catering school, and the rest is history!

With a career spanning over 26 years and experience in eight countries, including renowned Michelin-starred restaurants, high-end cruise liners, and vineyard establishments, what unique skills and perspectives do you bring to The Crossing Dubai?

Over the past two decades, I have gained versatility and a broad range of skills through working in various genres of the restaurant industry at worldclass establishments. This experience has allowed me to understand different operations thoroughly and develop menus, concepts, teams, and deliver them seamlessly.

London played a pivotal role in your culinary journey, where you refined your craft under the guidance of renowned chefs Eric Chavot and Gordon Ramsay. Could you share your experience and provide valuable insights?

Working with chefs like Eric Chavot and Gordon Ramsay was a crucial building block in my culinary career. I not only learned cooking as a craft at the highest level, but I also gained an understanding of the importance of consistency, accuracy, and discipline in my profession.

Your time in Dubai has seen you showcase your talent at prestigious venues such as the Armani Hotel, Atmosphere in the Burj Khalifa, and the first Taj Hotel in the region. How has exposure to diverse culinary scenes influenced your creativity and culinary offerings?

The culinary landscape in Dubai differs

significantly from Europe and the UK. There is fierce competition in terms of quality, offerings, price points, and how to engage and retain guests. As a chef, I must be innovative and create memorable moments without resorting to gimmicks. Adapting my approach to the diners' preferences and meeting their expectations has been my most valuable learning experience in Dubai.

Recently, you've been captivating audiences with your culinary prowess at the Dubai Expo and successful guest chef pop-ups across various cities. How do these experiences fuel your passion for culinary innovation, and how will they contribute to your role at The Crossing Dubai? Pop-up experiences are a complete contrast to the aforementioned Dubai dining scene. During pop-ups, chefs create menus that showcase their art and guests come to witness the chef's creations, rather than simply deciding what to eat that night. These pop-up events often feature set or tasting menus, creating memorable experiences for the guests. At The Crossing, we have a Private Dining Room (PDR) where we plan to host both local and international chefs, collaborating to deliver exceptional menu experiences through four-hand dinners.

As the new Culinary Director of The Crossing Dubai, what are your aspirations for the establishment's dining experience?

How do you plan to push the boundaries of gastronomy and redefine the culinary landscape? Our goal is to expand Lemon Butter as a group of restaurants and establish a global presence. The Crossing serves as our flagship restaurant, and we have a second site set to open in Gallery Lafayette, Paris in July. Additionally, we have an Asian Streetery concept in JLT, and we are continually creating new concepts to expand our portfolio and push the boundaries of gastronomy.

Could you share some insights into the kind of dining experiences and flavours guests can expect at The Crossing Dubai under your leadership?

At The Crossing, our culinary approach is rooted in classic methods, combining innovation with contemporary presentations. Our spicing is well balanced, achieving a subtle harmony. I believe that it is easy for chefs to hide behind the guise of authenticity and create an overwhelming spice experience, rather than achieving a delicate balance. Mastering this craft takes years of dedication.

Are there any particular culinary highlights or signature dishes you're excited to introduce?

In our tasting menu, we showcase the best of our dishes. Some exciting new creations include Laccha Matthi Chaat, a pastry nest served with chutneys and pickle, and hand-rolled chicken dumplings inspired by the North East of India. We have also drawn inspiration from the holy city of Benares to create a no-onion, no-garlic Benaresi tamatar chaat using heirloom tomatoes. Recently, we have emphasized our tasting menu, and we are delighted to see diners placing more trust in our cooking and opting for this culinary experience.

CHEF JITIN JOSHI, Culinary Director, THE CROSSING

THE VIETNAMESE FOODIES STORY

The Inception

Vietnamese Foodies was established in Istanbul, Turkey, in 2014 as a series of cooking classes led by two Vietnamese friends, Thu Do and myself. Our aim was to introduce the expat community in Istanbul to authentic Vietnamese cooking methods. At that time, there were no other Vietnamese restaurants in Istanbul, and the Asian food scene was limited. The cooking classes provided not only delicious and healthy Vietnamese cuisine but also a sense of camaraderie and togetherness within our community.

When I relocated to Dubai in 2016, I decided to continue offering cooking classes as it brought me immense fulfillment and joy. The classes consistently received 5-star ratings on Google reviews, thanks to the meticulous planning I put into each lesson, from the cooking sequences to the timing of each step. I made sure that every participant had hands-on experience in recreating the recipes exactly as they were taught. During these classes, I also learned about the preferences and dislikes of Dubai expats when it came to their food, such as their aversion to bone-in chicken in noodle soup or roasted dry shrimps in salads.

The Opportunity

BY LILY HOA NGUYEN, FOUNDER, VIETNAMESE FOODIES

With only two Vietnamese restaurants in Dubai at the time (now more than 10), my cooking class students often urged me to open my own Vietnamese restaurant, as they couldn't find the same taste and quality elsewhere. Although starting and running my own restaurant seemed like a distant dream for someone working in the corporate world, I seized the opportunity when we discovered a suitable location – a small lakeside restaurant in Cluster D, JLT. I believed there was a market demand for healthy and delicious Vietnamese food in Dubai and the UAE. In January 2018, we proudly opened our very first Vietnamese Foodies branch, which quickly gained popularity and became the talk of the town. We were the only restaurant in JLT with a wait time of 20 to 40 minutes for a table. Subsequently, we received recognition from Time Out Restaurant Awards, What's On, and BBC Good Food, earning nominations such as "Best Budget Restaurant," "Best Asian Restaurant," "Best Homegrown Restaurant," and "Best Healthy Restaurant." This solidified the fact that Vietnamese Foodies was a concept embraced and in demand in Dubai and the broader GCC market.

‘What it takes to start and sustain an F&B business in the UAE’

The Scaling-Up Journey

Although our first location in JLT was thriving, it was essential to expand into other neighborhoods in Dubai to fulfill our vision of becoming a leading brand in the Vietnamese and Pan-Asian casual dining market segment. Staying in a single location would expose Vietnamese Foodies to competition from other similar Asian and Vietnamese concepts. To achieve this, we invested our savings and secured financial backing from the bank to open our second location in Downtown, right across from Burj Khalifa, one of the most prestigious areas. We believed it would elevate the dining experience at Vietnamese Foodies and enhance our brand image. As soon as our Downtown branch gained popularity, we started receiving inquiries from prestigious developers such as Emaar, Majid Al Futtaim, Nakheel, and Aldar, inviting us to be part of their dining outlets. This made me immensely proud and encouraged, as it demonstrated that Vietnamese Foodies could stand alongside global brands like Wagamama, Starbucks, and Din Tai Fung and thrive in such a highly competitive environment.

The Global Playground

In just five years, Vietnamese Foodies has opened five branches, with plans for three more branches in 2023 and 2024. The business has transitioned from an independent outlet to a chain operation, and my daily efforts are dedicated to maintaining

high standards of food and service quality while safeguarding the brand from imitation attempts from around the world. It is evident to many that Vietnamese Foodies is ready for global expansion, as it is the only Vietnamese restaurant chain of its kind outside of Vietnam. We are building and developing internal processes and capabilities to prepare ourselves for future growth opportunities beyond Dubai. At the same time, we remain committed to staying true to our identity as a homegrown, family-run business with a passion for serving the best Pho wherever we go.

What Could Have Been Done Differently?

Not a thing. Bringing authentic Vietnamese cuisine to Dubai's food enthusiasts and staying consistent with our identity have always been my top priorities, even if it meant sacrificing some financial gains. There are no regrets. Healthy, delicious food will always remain at the core of our business and serves as the driving force behind our growth.

Summer’s here and it traditionally brings with it travel season for expats and a slight emptying of our playgrounds in the Middle East. Leaving aside the fact that cities like Dubai are now much more “year-round” than they were when I first arrived in the region, I do always enjoy the summer break.

STAYING IN HOTELS WHAT I LEARNED FROM

BY MARTIN KUBLER,

put for a bit and the only daily journey being from my house to the beach and back.

Traveling, whether for business or pleasure, isn’t just about moving from A to B and on to C for us hospitality folks, though, isn’t it? It’s also always a chance to see “how the other half lives”, what the competition is up to, and what’s new in hotels around the world.

Having just stayed in several hotels of different types in vastly different locations, here’s a little summary and story time of my personal observations. We’ll start with soap bars.

It forces you to shift into a slower gear and offer a chance to recharge.

I’ll be spending the summer in our house by the sea in Spain – not noticeable cooler than Dubai in July or August, but more laid back.

I just finished an intensive travel period with gigs in Abu Dhabi, Dubai, Berlin, Munich, and Lisbon, so I’m looking forward to staying

Yes, soap bars. Odd things. I mean, it’s 2023, people are judging hotels by how Instagram-able they are, we’ve just been through a major pandemic, cost pressure is a thing and yet, soap bar are also still a thing. Perhaps it’s because I’m old, but I can’t help, but judge the quality of a hotel by the soap bars. It’s ridiculous, totally unsustainable, and shouldn’t be done anymore, but here I was walking into a place in the Algarve not

having read up on the hotel beforehand at all. The car drops me off outside the hotel and first impressions are that it’s not the most modern of places, but service is good in an understated kind of way that you only get from top-end places. Duly noted. I enter my room and the bathroom to freshen up after the journey only to discover the most ridiculous oversized piece of hand soap by the sink. We’re talking half a kilo of soap wrapped in a very fancy wrapper. That’s a lot of soap for just washing your hands. To be blunt, it’s a ridiculous amount of soap. Nobody needs this much soap for three days, but I couldn’t help to be impressed. First impressions count, soap bars help to subsequently solidify them. Did I use it? No. Did I take it with me? You bet (if only to show the wife).

Next stop was one of the European capitals over what was a very busy public holiday weekend. I changed hotels lastminute trading a fairly high cost,

CHIEF SLOTH AT THE GLUTTONOUS SLOTH, HORECA CONSULTING WITH ATTITUDE

Nobody remembers “average” and one size never fits all.

internationally flagged and central location for a cheaper, independent and out of the centre location and I’m glad I did. I ended up staying in what was probably the cleverest hotel building and room I had stayed in for a long time. Check-in was automated and it actually worked, the room was good size and, get this, the toilet paper had a design printed on it that matched the wallpaper. Please do not accuse me of being swayed by bathroom-centric points, but the place was on the same level as an Ibis or Premier Inn, yet it screamed “personality” rather than “box”. Someone thought about every little detail here. Sure, it wasn’t half a kilo of soap by the sink, but if you’re checking into a place and you see that the toilet paper matches the wallpaper design you know that you’re in good hands and that you have nothing to worry about. Sure enough, this was the case here.

Same city, second stay, if you can call it a stay, because I only had about 8 hours between flights. I wanted to book a snooze cube at the airport, but they were all fully booked, so I did what we’d all do, sat in an airport café, opened booking.com and booked the cheapest place nearest to the airport. It was about 35 EUR. A quick 10 minutes Uber ride later and I’m there, but nobody else is. I mean, there’s no reception and no people. I call the number in my booking confirmation and a friendly voice on the other end of the line tells me I’ve been assigned room no. 3 and the door is open with the key in the look inside and could I please leave it like that when I leave. Okay. Automated check-in without technology. I found room no. 3. It was wild. I mean, it looked like a prison cell decorated by someone of psychedelic drugs. It had a

ets on the wall near the bed. In about 2 meters height. There was a fridge in the bathroom, too, though – needless to say – no soap bar the size of an expensive steak. Guess what, though? It was quiet. The bed was comfortable. The Wifi was to connect to and worked. There was a vending machine for coffee and beer in the hallway. There were also, which I luckily only discovered when it was light the next morning, a bunch of skeleton statues with scythes on the roof of the building. Think Skeletor or violent Nordic hell beasts. Not sure, I’d have picked this place if I had seen these when I checked in.

Expensive soaps, skeletons, or toilet paper designs – there’s a lesson here for hoteliers. Nobody remembers “aver-

Building a hospitality brand can be a complex business. From matching capacity with demand to ensuring growth doesn’t come at the cost of quality, there are various factors that require careful consideration during this journey.

Nevertheless, with the right strategy, it is possible to scale operations without jeopardising the elements that led to your initial success.

Here are five priorities that should remain top of mind throughout the expansion process…

Understand your market

Before you think about scaling your operations, it is imperative that you understand your market. Conduct a thorough evaluation of what your guests are looking for and take the time to figure out what an excellent customer experience looks like for your brand.

You’re unlikely to succeed in establishing your niche unless you have a solid frame of reference, so researching your competition is equally important. Rather than trying to do everything, gauge what is currently being offered in the market and what is missing, and work out how to fill those gaps.

HOTEL OPERATIONS FIVE WAYS TO SCALE

BY PANOS LOUPASIS, MARKET MANAGING DIRECTOR FOR TÜRKIYE, THE MIDDLE EAST AND AFRICA, WYNDHAM HOTELS & RESORTS

Build your dream team

Always try to recruit based on your organisation’s core values and unique selling points. For example, if you have built your business on bespoke customer service, focus on hiring personable candidates with a keen eye for attention to detail. If, on the other hand, value is your priority, look for individuals with experience delivering streamlined, efficient operations.

Ultimately, scaling is all about trusting others, so you’ll need to be confident in your team’s ability to help realise your vision.

Work strategically

When it comes to scaling a business – especially in the hospitality sector –an ad hoc approach is rarely the most conducive to success. Instead, devise a concrete roadmap that you and your team can refer to over the longer term.

Even though you are scaling an existing business, it sometimes helps to view expansion as the ‘launch’ of your brand. From here, ensure that your roadmap contains elements such as marketing, growing your network of customers and building brand loyalty.

Try starting with your goals before working your way back. Clearly articulating what it is you want to achieve at the outset will increase your chances of creating a practical plan of action.

Embrace innovation

Innovation is the lifeblood of the modern hospitality industry. From the optimisation of your social media channels and website to the implementation of AI-powered back-ofhouse tools, always be on the lookout for solutions with the potential to give you a competitive edge.

But keep in mind that innovation is not limited to the realm of technology. Now more than ever, guests are looking for brands that reflect their values and positively impact their surrounding communities and ecosystems, so build environmental, social and

governance (ESG) policies into your operations as early as possible. Doing so should enable your team to work flexibly and respond to the needs of your customers within a clear framework.

What’s more, you don’t necessarily have to start from scratch. Organic growth is great, but it may also make sense to consider whether your goals could be achieved through mergers and acquisitions. Remember, there are no right or wrong approaches to expansion; it all depends on your organisational priorities and vision.

Track your progress

If you succeed in integrating these four steps into your business, the odds are you’ll start to see your brand’s operations scale up. However, it’s vital you don’t allow complacency to set in.

Continue to monitor your performance against clear and measurable success criteria. Not only will this offer tangible proof that your efforts are bearing fruit, but it will also provide valuable insights into what’s working and what isn’t.

This proactive approach to growth will enable you to identify the measures that are returning the highest dividends and tweak your tactics as you progress. Keep in mind that scaling hotel operations is a journey, not a destination. However, it’s important to understand whether you’re moving forwards or backwards.

At Wyndham Hotels & Resorts, our mission is to make travel possible for all, and that means continuously expanding our pipeline to ensure that wherever travellers go, there is a Wyndham hotel to meet their needs.

These are just some of the strategies that have helped us become the largest franchiser of hotels in the world and, with 68 hotels and more than 12,000 rooms, one of the biggest providers of mid-scale accommodation in the Middle East and North Africa (MENA) region.