2020 Annual Report | 3
COVID
Connecting with Communities The Zoo launched several new programs to continue to connect with the community while the Zoo was closed to the public. Camp Zoofari TV Eight episode, 30-minute television program written, filmed, and produced by the Zoo, and aired on FOX 26 affiliate MY20 CLICK HERE TO WATCH
CAMP ZOOFARI TV
Facebook Live Created a months-long campaign, Bringing the Zoo to You, reaching nearly 6 million people, with live programing daily throughout the closure CLICK HERE TO WATCH
BRINGING THE ZOO TO YOU
Virtual Camp Zoofari Hosted 295 virtual campers from across the country Virtual School Programs Reached more than 1,500 participants from sea to sea Virtual Zoo Crew Took the program online with 73 teen members Twilight Safari Developed brand-new evening private tour offering
During this time Houston Zoo’s wildlife conservation partners provided the Zoo with videos and social media content from Africa, Asia and Central and South America encouraging visitors to support/donate to the Zoo to save wildlife.
