IFMSA-Iraq Brand Manual 2021\2022

1st Edition October 2021

IFMSA-Iraq Brand Manual International Federation of Medical Students’ Associations - Iraq

www.ifmsaiq.org

Made in Mesopotamia

Our logo is what identifies us and helps us be easily identified. IFMSA-Iraq identity system has a bold, simple, and modern style, yet timeless.

Hussam

1

Contents Legal notice & relevant bylaws

3

Official Colors

42

- IFMSA & SC’s official palette

43

- Assorted palettes

45

Introduction

4

-Our vision & Our mission

4

-Our objectives

5

Typography & Graphic Language

-Our personality

7

- Primary & Secondary font

49

-Our Slogan & Our brand tone

10

-Official name

11

Official Templates

52

48

Official logo

12

- Business card & Letterhead

53

- Logo story

13

- Certificate

55

- Logo elements & Logo versions

15

- PowerPoint® Presentation

57

- Minimum size & Logo on solid background

17

- Publications

59

- Unacceptable logo use

19

Standing Committees & Support Divisions

20

- Logo elements & Proportions

21

- Standing Committees

24

- Exclusion zone & Logos versions

39

2

Legal notice & relevant bylaws This is the official IFMSA-Iraq Brand Manual, as referred to in the IFMSA-Iraq Constitution & Bylaws: This manual is the exclusive property of the

The Standing Committee logos and all their

International Federation of Medical Students’

variants

Associations - Iraq (IFMSA-Iraq).

Unauthorized use and/or misuse of these

are

property

of

IFMSA-Iraq.

elements is strictly prohibited.

Any attempt at copying, storing, reproducing or redistributing parts or the integrity of this work, by any means, be it mechanical, electronic or digital, is strictly prohibited, unless written permission to do so is granted by the IFMSA-Iraq Executive Board (EB).

The IFMSA-Iraq logo design as well as all variants of the logo are the sole property of IFMSA-Iraq. Unauthorized use and/or misuse of these elements is strictly prohibited.

3

Introduction Our vision A world in which all medical students unite for global health and are equipped with the knowledge, skills, and values to take on health leadership roles locally and globally.

Our mission IFMSA-Iraq unites medical students nationwide to lead initiatives that impact positively the communities we serve. IFMSA-Iraq represents the opinions and ideas of future Iraqi health professionals in the field of global health and works in collaboration with external partners. IFMSA-Iraq builds capacity through training, projects, and exchange opportunities while embracing cultural diversity so as to shape a sustainable and healthy future.

4

Introduction

Our objectives Empowering medical students in using their

Providing

knowledge and capacities for the benefit of society

students’

a

link

between

associations,

members, and

medical

international

organizations, and to encourage the co-operation Providing a forum for medical students throughout

between them for the ultimate benefit of society

the world to discuss topics related to individual and community health, education, and science and to formulate policies from such discussions.

Promoting scientific

and

facilitating

exchanges

extracurricular

as

training

well for

professional

and

as

and

projects

medical

students,

thereby sensitizing them to other cultures and societies and their health problems.

5

6

Introduction

Our personality We

are

the

oldest

and

largest

independent

challenges and to improve the community around

organization representing Iraqi medical students.

them in an early yet crucial period of their career.

Representing Over than 3000 medical

Engaging

student

nationwide in over 15 provinces.

in

IFMSA-Iraq

encourages

both

professional and personal collaborations irrespective of geographical, social, cultural, religious, racial,

We are recognized as a non-governmental

non-

sexual and political differences. As a result, future

political and non-profit organization within the

doctors are becoming more culturally aware and

United Nations system and the World Health

sensitive physicians.

Organization.

We are an organization that aims to impact the world and to empower its members in taking their vision and ideas, and making them a reality. We inspired generations of medical students to develop the leadership abilities and skills to take on

7

8

Introduction

9

9

Our Slogan

"Made in Mesopotamia" Our brand tone

Inclusive Conversational Energetic Accessible

10

Introduction

Official name The official name of the organization,

The official Arabic translations of the

as defined by its constitution (article 1.1) is:

Association’s name is:

- International Federation of Medical

Arabic:

Students’ Associations - Iraq

‫ العراق‬- ‫االتحاد الدولي لجمعيات طلبة الطب‬

The official abbreviation, as defined by the constitution (article 1.3), is: IFMSA-Iraq

11

Official logo

- Logo elements & versions - Exclusion zone - Unacceptable logo use

12

Official logo

Logo story

The inclusive circle

Medical snake

The circle which outlines the symbol is divided 3

The medical snake is recognized world wide as

times. the top 2 representsthe Iraqi rivers which are

medical symbol which comes from The Rod of

the Euphrates and the Tigris mergin together

Asclepius

forming the final division which represents Shatt alArab. This circle is used for IFMS-Iraq logo, its SC’s, and its SD's.

13

14

Official logo

Logo elements

Elements The IFMSA-Iraq logo is the combination of the symbol, the wordmark, and its legend. Its form has a bold and coherent style.

15

Logo versions

Versions The three elements can only be combined accordingly to the examples displayed above. Though, the main version is the logo with both elements with the horizontal orientation.

16

Official logo

Minimum size

25 mm 70 px 0.98 ”

41 mm

10 mm

116 px

28 px

1.62 ”

0.39 ”

Sizing For the logo to maintain its readability and corporate

The values above are the outcome of visibility and

appearance, this minimal sizing system must be

readability tests.

respected, both on printing materials or digital.

17

Logo on solid background

Color backgrounds For all the IFMSA-Iraq logo versions to be legible, it

This scheme is also applied if the background

should always be used on a background color that

contains other different colors. In short, the logo has

offers great contrast. In lighter solid colors the logo

to create a good contrast with any background.

should be IFMSA-Iraq red or black in the last case. In darker colors, the logo should be white.

18

Official logo

Unacceptable Logo Use 1

4

IFMSA-Iraq

7

The International Federation of Medical Students' Associations - Iraq

2

5

8

3

6

9

Versions 1 - Do not flip the lockup

6 - Do not resize single elements

2 - Do not distort horizontally

7 - Do not place symbol above horizontal wordmark

3 - Do not distort vertically

8 - Do not apply any gradient

4 - Do not outline

9 - Do not use different angle

5 - Do not apply dropshadow

19

Standing Committees & Support Divisions

20

Standing Committes

Logo elements Given the wide range of activities of IFMSA-Iraq and

a pictogram, the name abbreviation and the relevant

the Association’s functional division into Standing

field of the committee. The fonts used are the same

Committees, it was necessary to produce Standing

as for the IFMSA-Iraq logo (Univers and Montserrat).

Committee

the

Additionally, Black & White and inverted versions of

is

the Standing Committee logos exist; these were

important to keep in mind that the original entity we

developed for matters where the standard versions

are presenting is IFMSA-Iraq not the Standing

cannot be used in anyway (i.e. T-Shirts, where the

Committees per say.

logos would be printed on colored backgrounds).

Hence, a Standing Committee logo should not be

In each of these, the specific Standing Committee

used in ways it may compromise IFMSA-Iraq’s

color is replaced either by 100% Black or 100% White.

main image (i.e. a Standing Committee logo

No grayscale tone is permitted.

cannot and should not be used alone, and it

Note that unauthorized alterations to any of IFMSA-

definitely should not be used in sizes larger than

Iraq’s official or Standing Committee logos is

the IFMSA-Iraq logo). Each Standing Committee

prohibited.

Association’s

logos

that

Corporate

are Design

inline

with

elements.

It

logo consists of

21

Proportions

Standing Committee logo Guidelines The rules of minimum size and unacceptable logo use, applied to IFMSA-Iraq logo, are equally applied to all Standing Committee logo versions.

22

Standing Committee

23

SCOME logo Standing Committee on Medical Education SCOME helps medical students nationwide attain an optimal professional and personal learning environment to reach their full potential as future doctors - aiming towards better healthcare globally.

The icon represents a pile of 3 books on top of each other, standing for education.

24

Standing Committee

25

SCOPE logo Standing

Committee

on

Professional

Exchange The aim of SCOPE is to promote cultural understanding

and

co-operation

amongst

medical students and all health professionals, through the facilitation of international student exchanges.

The

element

combination

that of

identifies

an

arrow

SCOPE for

is

the

exchange

overlapping a medical cross, stating the primarily clinical focus of these exchanges.

26

Standing Committee

27

SCOPH logo Standing Committee on Public Health The Standing Committee on Public Health promotes the development of medical students worldwide

regarding

Public

Health

issues

through an international knowledge-sharing network, projects management, community- based learning, capacity building, advocacy, exchange placements and access to external learning opportunities.

This is visually represented by a shield with a medical cross as an emblem, representing the public health care.

28

Standing Committee

29

SCORA logo Standing Committee on Sexual &

Reproductive

Health

and

Rights

including HIV & AIDS To provide our members with the tools necessary to advocate for sexual and reproductive health and rights within their respective communities in a culturally respected fashion.

The graphic element of SCORA is a HIV/AIDS ribbon.

30

Standing Committee

31

SCORE logo Standing Committee on Research Exchange SCORE provides medical students with the opportunity to deepen their knowledge in specific areas of their research interest as well as unique cultural learning opportunities.

The key SCORE graphic element is a DNA string, representing research, combined with two arrows completing the “x” for exchange.

32

Standing Committee

33

SCORP logo Standing Committee on Humans Rights & Peace SCORP has a vision of a peaceful world where all individuals are entitled to full and equal access to their human rights, where no one is left behind, where priority is given to people in greatest need and where the entire society, including medical students and health workers, unite to support vulnerable groups.

SCORP element is a simplified human rights hand, which can also be recognized as a peace dove flying towards the left.

34

Support Divisions

35

36

Support Divisions

37

38

Standing Committee

Exclusion zone

Clear space around the logo To maximize the Standing Committees logos visual

it is applied to all Standing Committees’ logos

presence, they require a surrounding area clear of

variants. Nevertheless, always make sure to allow

any other graphic elements or text. The example

as much space as possible around the logos.

above explains SCOME exclusion zone. However,

39

Standing Committee - Logo versions

40

Hussam

41

Official colors

- IFMSA-Iraq, SC's & SD’s official palettes - Assorted palettes

42

Official color

IFMSA-Iraq, SC’s & SD's official palette The official IFMSA-Iraq color is Dark Red (hereafter referred to as IFMSA-Iraq Red).

Beside the logo, the IFMSA-Iraq Red is also used in

CMYK 76 I 76 I 58 I 80

general IFMSA-Iraq designs. Titles, subtitles or other elements should be in this specific red.

RGB

16 I 02 I 22

HEX

#100016

In addition to the IFMSA-Iraq red and the 100% White, a specific color was chosen for each of the Standing Committees and Support Divisions. These are strongly linked to the IFMSA-Iraq red and go well with it. Each of these colors should be used

CMYK 0 I 50 I 50 I 50

only for their specific Standing Committee and Support Division. Attention should be given to the overall balance of colors in any design; minimal

RGB

128 I 0 I 0

HEX

#800000

color usage with a dominance of White is often the most effective.

CMYK 18 I 100 I 95 I 8

48

RGB

189 I 34 I 42

HEX

#bd202a 43

CMYK 84 I 41 I 2 I 0

CMYK 0 I 63 I 85 I 0

CMYK 0 I 0 I 0 I 100

CMYK 0 I 60 I 52 I 34

RGB

1 I 128 I 192

RGB

244 I 125 I 60

RGB

0I0I0

RGB

169 I 17 I 36

HEX

#0181c1

HEX

#f47d3b

HEX

#000000

HEX

#a91142

CMYK 94 I 83 I 2 I 0

CMYK 68 I 24 I 100 I 7

RGB

47 I 74 I 155

RGB

95 I 145 I 63

HEX

#2e4a9c

HEX

#5f903f

CMYK 21 I 14 I 0 I 72

CMYK 13 I 53 I 0 I 42 114

RGB

18 I 36 I 72

RGB

I 12 I 147

HEX

#1224480

HEX

#720c93 44

Official colours

Assorted palettes Each of our Standing Committee colors has a corresponding lighter and darker tones. The lighter palette works well as a background, highlight or graphic. The darker palette is the most suitable for type.

Remember, minimal color usage is often the most graphically effective. Undisciplined color usage and tonally inappropriate combinations will dilute the impact of our identity. Therefore you should only use colors from our palette.

45

CMYK

0I0I0I0

CMYK

84 I 41 I 2 I 18

CMYK

0 I 30 I 85 I 0

RGB

250 I 250 I 250

RGB

0 I 133 I 183

RGB

253 I 185 I 64

HEX

#ffffff

HEX

#0085B7

HEX

#FDB940

CMYK

0 I 0 I 0 I 100

CMYK

87 I 50 I 14 I 0

CMYK

0 I 80 I 85 I 10

RGB

0I0I0

RGB

14 I 110 I 165

RGB

241 I 90 I 56

HEX

#000000

HEX

#0E6EA5

HEX

#0E6EA5

CMYK

95 I 50 I 2 I 0

CMYK

50 I 0 I 100 I 0

CMYK

10 I 100 I 95 I 5

RGB

21 I 115 I 184

RGB

141 I 198 I 63

RGB

237 I 28 I 4

HEX

#1573B8

HEX

#8DC63F

HEX

#ED1C04

CMYK

94 I 83 I 8 I 40

CMYK

68 I 24 I 100 I 50

CMYK

40 I 100 I 100 I 20

RGB

27 I 44 I 106

RGB

52 I 91 I 34

RGB

138 I 34 I 37

HEX

#1B2C6A

HEX

#345B22

HEX

#8A2225

47

Typography &

Graphic Language

48

Typography & Graphic Language

Primary font Montserrat Montserrat is an sans-serif open font which captures the urban typography of Buenos Aires, captivating the essence of the 20th century. As such, it is a font that is meant to be memorable and everlasting, adequate for all type of typography.

49

Secondary font Arial Arial is a widely available sans-serif typeface and computer font packaged with Microsoft Windows, Microsoft Office applications, Apple Mac OS X and many Post-Script computer printers. It should be used for titles and bodies of text in all correspondence sent on behalf of the association.

50

51

Official

templates

- Business card & Letterhead - Certificate - PowerPoint® Presentation

52

Official templates

Business card

Business cards The IFMSA-Iraq Business Cards should be used by

contain the IFMSA-Iraq logo and slogan, links to

the

the

the Association’s main social media platforms, as

Association to external partners. The business

well as the card-holder’s basic contact details as

cards are designed with the aim of emphasizing

shown in the example above.

Team

of

Officials

in

representing

and promoting the IFMSA-Iraq brand, and should 53

Official templates

Letterhead

Letterheads The IFMSA-Iraq letterhead should be used for all

which should have their own inner design, which

official correspondences in the name of the

suits the message and the content. An horizontal

Association

version of the letterhead is also available.

(i.e.

invitation

letters,

letters

of

appointments, press releases, etc...). It is not binding to the publications 54

m ssa u H

55

Official templates

Certificate Certificates The Association issues a wide range of certificates for

IFMSA-Iraq

activities,

Workshops,

NGA

sessions,, among others.

A master template exists in IFMSA-Iraq and Standing Committee colors, depending on the scope of the activity or event in question. The template

for

general

certificates

is

shown

hereafter.

In addition to it, a template exists for each of the Standing Committees.

Other templates for certificates might be used upon approval by the IFMSA-Iraq SecretaryGeneral and MMPSDD.

56

Official templates

PowerPoint® Presentation Presentations The Association issues a wide range of certificates A

The general IFMSA-Iraq template is shown

PowerPoint® template has been produced to

hereafter. In addition to it, a template exists for

ensure visual consistency in our presentations. The

each of the Standing Committees.

Template adopts a similar grid structure (with different panels) and is based on either IFMSA-Iraq

Other templates for PPT might be used upon

or Standing Committee colors with emphasize on

approval by the IFMSA-Iraq Mass Media and

the IFMSA-Iraq logo and the slogan/tagline.

Publication Support Division Director.

If using images, the style and content of photographs should comply with the guidelines mentioned

earlier

and

should

be

vibrant,

inspirational and engaging. Only use images that are relevant and add value.

57

58

Official templates

Publication Covers Publications The Association issues a wide range of Toolkits and

The general IFMSA-Iraq template is shown

Manuals. A Cover template has been produced to

hereafter.

ensure visual consistency in our publication. The Template adopts a similar grid structure (with different panels) and is based on either IFMSA-Iraq colors with emphasize on the IFMSA-Iraq logo and the slogan/tagline.

If using images, the style and content of photographs should comply with the guidelines mentioned

earlier

and

should

be

vibrant,

inspirational and engaging. Only use images that are relevant and add value.

59

60

IFMSA-Iraq official brand guidelines

www.ifmsaiq.org