1st Edition October 2021
IFMSA-Iraq Brand Manual International Federation of Medical Students’ Associations - Iraq
www.ifmsaiq.org
Made in Mesopotamia
Our logo is what identifies us and helps us be easily identified. IFMSA-Iraq identity system has a bold, simple, and modern style, yet timeless.
Hussam
1
Contents Legal notice & relevant bylaws
3
Official Colors
42
- IFMSA & SC’s official palette
43
- Assorted palettes
45
Introduction
4
-Our vision & Our mission
4
-Our objectives
5
Typography & Graphic Language
-Our personality
7
- Primary & Secondary font
49
-Our Slogan & Our brand tone
10
-Official name
11
Official Templates
52
48
Official logo
12
- Business card & Letterhead
53
- Logo story
13
- Certificate
55
- Logo elements & Logo versions
15
- PowerPoint® Presentation
57
- Minimum size & Logo on solid background
17
- Publications
59
- Unacceptable logo use
19
Standing Committees & Support Divisions
20
- Logo elements & Proportions
21
- Standing Committees
24
- Exclusion zone & Logos versions
39
2
Legal notice & relevant bylaws This is the official IFMSA-Iraq Brand Manual, as referred to in the IFMSA-Iraq Constitution & Bylaws: This manual is the exclusive property of the
The Standing Committee logos and all their
International Federation of Medical Students’
variants
Associations - Iraq (IFMSA-Iraq).
Unauthorized use and/or misuse of these
are
property
of
IFMSA-Iraq.
elements is strictly prohibited. Any attempt at copying, storing, reproducing or redistributing parts or the integrity of this work, by any means, be it mechanical, electronic or digital, is strictly prohibited, unless written permission to do so is granted by the IFMSA-Iraq Executive Board (EB). The IFMSA-Iraq logo design as well as all variants of the logo are the sole property of IFMSA-Iraq. Unauthorized use and/or misuse of these elements is strictly prohibited.
3
Introduction Our vision A world in which all medical students unite for global health and are equipped with the knowledge, skills, and values to take on health leadership roles locally and globally.
Our mission IFMSA-Iraq unites medical students nationwide to lead initiatives that impact positively the communities we serve. IFMSA-Iraq represents the opinions and ideas of future Iraqi health professionals in the field of global health and works in collaboration with external partners. IFMSA-Iraq builds capacity through training, projects, and exchange opportunities while embracing cultural diversity so as to shape a sustainable and healthy future.
4
Introduction
Our objectives Empowering medical students in using their
Providing
knowledge and capacities for the benefit of society
students’
a
link
between
associations,
members, and
medical
international
organizations, and to encourage the co-operation Providing a forum for medical students throughout
between them for the ultimate benefit of society
the world to discuss topics related to individual and community health, education, and science and to formulate policies from such discussions. Promoting scientific
and
facilitating
exchanges
extracurricular
as
training
well for
professional
and
as
and
projects
medical
students,
thereby sensitizing them to other cultures and societies and their health problems.
5
6
Introduction
Our personality We
are
the
oldest
and
largest
independent
challenges and to improve the community around
organization representing Iraqi medical students.
them in an early yet crucial period of their career.
Representing Over than 3000 medical
Engaging
student
nationwide in over 15 provinces.
in
IFMSA-Iraq
encourages
both
professional and personal collaborations irrespective of geographical, social, cultural, religious, racial,
We are recognized as a non-governmental
non-
sexual and political differences. As a result, future
political and non-profit organization within the
doctors are becoming more culturally aware and
United Nations system and the World Health
sensitive physicians.
Organization. We are an organization that aims to impact the world and to empower its members in taking their vision and ideas, and making them a reality. We inspired generations of medical students to develop the leadership abilities and skills to take on
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8
Introduction
9
9
Our Slogan
"Made in Mesopotamia" Our brand tone
Inclusive Conversational Energetic Accessible
10
Introduction
Official name The official name of the organization,
The official Arabic translations of the
as defined by its constitution (article 1.1) is:
Association’s name is:
- International Federation of Medical
Arabic:
Students’ Associations - Iraq
العراق- االتحاد الدولي لجمعيات طلبة الطب
The official abbreviation, as defined by the constitution (article 1.3), is: IFMSA-Iraq
11
Official logo
- Logo elements & versions - Exclusion zone - Unacceptable logo use
12
Official logo
Logo story
The inclusive circle
Medical snake
The circle which outlines the symbol is divided 3
The medical snake is recognized world wide as
times. the top 2 representsthe Iraqi rivers which are
medical symbol which comes from The Rod of
the Euphrates and the Tigris mergin together
Asclepius
forming the final division which represents Shatt alArab. This circle is used for IFMS-Iraq logo, its SC’s, and its SD's.
13
14
Official logo
Logo elements
Elements The IFMSA-Iraq logo is the combination of the symbol, the wordmark, and its legend. Its form has a bold and coherent style.
15
Logo versions
Versions The three elements can only be combined accordingly to the examples displayed above. Though, the main version is the logo with both elements with the horizontal orientation.
16
Official logo
Minimum size
25 mm 70 px 0.98 ”
41 mm
10 mm
116 px
28 px
1.62 ”
0.39 ”
Sizing For the logo to maintain its readability and corporate
The values above are the outcome of visibility and
appearance, this minimal sizing system must be
readability tests.
respected, both on printing materials or digital.
17
Logo on solid background
Color backgrounds For all the IFMSA-Iraq logo versions to be legible, it
This scheme is also applied if the background
should always be used on a background color that
contains other different colors. In short, the logo has
offers great contrast. In lighter solid colors the logo
to create a good contrast with any background.
should be IFMSA-Iraq red or black in the last case. In darker colors, the logo should be white. 18
Official logo
Unacceptable Logo Use 1
4
IFMSA-Iraq
7
The International Federation of Medical Students' Associations - Iraq
2
5
8
3
6
9
Versions 1 - Do not flip the lockup
6 - Do not resize single elements
2 - Do not distort horizontally
7 - Do not place symbol above horizontal wordmark
3 - Do not distort vertically
8 - Do not apply any gradient
4 - Do not outline
9 - Do not use different angle
5 - Do not apply dropshadow
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Standing Committees & Support Divisions
20
Standing Committes
Logo elements Given the wide range of activities of IFMSA-Iraq and
a pictogram, the name abbreviation and the relevant
the Association’s functional division into Standing
field of the committee. The fonts used are the same
Committees, it was necessary to produce Standing
as for the IFMSA-Iraq logo (Univers and Montserrat).
Committee
the
Additionally, Black & White and inverted versions of
is
the Standing Committee logos exist; these were
important to keep in mind that the original entity we
developed for matters where the standard versions
are presenting is IFMSA-Iraq not the Standing
cannot be used in anyway (i.e. T-Shirts, where the
Committees per say.
logos would be printed on colored backgrounds).
Hence, a Standing Committee logo should not be
In each of these, the specific Standing Committee
used in ways it may compromise IFMSA-Iraq’s
color is replaced either by 100% Black or 100% White.
main image (i.e. a Standing Committee logo
No grayscale tone is permitted.
cannot and should not be used alone, and it
Note that unauthorized alterations to any of IFMSA-
definitely should not be used in sizes larger than
Iraq’s official or Standing Committee logos is
the IFMSA-Iraq logo). Each Standing Committee
prohibited.
Association’s
logos
that
Corporate
are Design
inline
with
elements.
It
logo consists of
21
Proportions
Standing Committee logo Guidelines The rules of minimum size and unacceptable logo use, applied to IFMSA-Iraq logo, are equally applied to all Standing Committee logo versions.
22
Standing Committee
23
SCOME logo Standing Committee on Medical Education SCOME helps medical students nationwide attain an optimal professional and personal learning environment to reach their full potential as future doctors - aiming towards better healthcare globally. The icon represents a pile of 3 books on top of each other, standing for education.
24
Standing Committee
25
SCOPE logo Standing
Committee
on
Professional
Exchange The aim of SCOPE is to promote cultural understanding
and
co-operation
amongst
medical students and all health professionals, through the facilitation of international student exchanges. The
element
combination
that of
identifies
an
arrow
SCOPE for
is
the
exchange
overlapping a medical cross, stating the primarily clinical focus of these exchanges.
26
Standing Committee
27
SCOPH logo Standing Committee on Public Health The Standing Committee on Public Health promotes the development of medical students worldwide
regarding
Public
Health
issues
through an international knowledge-sharing network, projects management, community- based learning, capacity building, advocacy, exchange placements and access to external learning opportunities. This is visually represented by a shield with a medical cross as an emblem, representing the public health care.
28
Standing Committee
29
SCORA logo Standing Committee on Sexual &
Reproductive
Health
and
Rights
including HIV & AIDS To provide our members with the tools necessary to advocate for sexual and reproductive health and rights within their respective communities in a culturally respected fashion. The graphic element of SCORA is a HIV/AIDS ribbon.
30
Standing Committee
31
SCORE logo Standing Committee on Research Exchange SCORE provides medical students with the opportunity to deepen their knowledge in specific areas of their research interest as well as unique cultural learning opportunities. The key SCORE graphic element is a DNA string, representing research, combined with two arrows completing the “x” for exchange.
32
Standing Committee
33
SCORP logo Standing Committee on Humans Rights & Peace SCORP has a vision of a peaceful world where all individuals are entitled to full and equal access to their human rights, where no one is left behind, where priority is given to people in greatest need and where the entire society, including medical students and health workers, unite to support vulnerable groups. SCORP element is a simplified human rights hand, which can also be recognized as a peace dove flying towards the left.
34
Support Divisions
35
36
Support Divisions
37
38
Standing Committee
Exclusion zone
Clear space around the logo To maximize the Standing Committees logos visual
it is applied to all Standing Committees’ logos
presence, they require a surrounding area clear of
variants. Nevertheless, always make sure to allow
any other graphic elements or text. The example
as much space as possible around the logos.
above explains SCOME exclusion zone. However,
39
Standing Committee - Logo versions
40
Hussam
41
Official colors
- IFMSA-Iraq, SC's & SD’s official palettes - Assorted palettes
42
Official color
IFMSA-Iraq, SC’s & SD's official palette The official IFMSA-Iraq color is Dark Red (hereafter referred to as IFMSA-Iraq Red). Beside the logo, the IFMSA-Iraq Red is also used in
CMYK 76 I 76 I 58 I 80
general IFMSA-Iraq designs. Titles, subtitles or other elements should be in this specific red.
RGB
16 I 02 I 22
HEX
#100016
In addition to the IFMSA-Iraq red and the 100% White, a specific color was chosen for each of the Standing Committees and Support Divisions. These are strongly linked to the IFMSA-Iraq red and go well with it. Each of these colors should be used
CMYK 0 I 50 I 50 I 50
only for their specific Standing Committee and Support Division. Attention should be given to the overall balance of colors in any design; minimal
RGB
128 I 0 I 0
HEX
#800000
color usage with a dominance of White is often the most effective.
CMYK 18 I 100 I 95 I 8
48
RGB
189 I 34 I 42
HEX
#bd202a 43
CMYK 84 I 41 I 2 I 0
CMYK 0 I 63 I 85 I 0
CMYK 0 I 0 I 0 I 100
CMYK 0 I 60 I 52 I 34
RGB
1 I 128 I 192
RGB
244 I 125 I 60
RGB
0I0I0
RGB
169 I 17 I 36
HEX
#0181c1
HEX
#f47d3b
HEX
#000000
HEX
#a91142
CMYK 94 I 83 I 2 I 0
CMYK 68 I 24 I 100 I 7
RGB
47 I 74 I 155
RGB
95 I 145 I 63
HEX
#2e4a9c
HEX
#5f903f
CMYK 21 I 14 I 0 I 72
CMYK 13 I 53 I 0 I 42 114
RGB
18 I 36 I 72
RGB
I 12 I 147
HEX
#1224480
HEX
#720c93 44
Official colours
Assorted palettes Each of our Standing Committee colors has a corresponding lighter and darker tones. The lighter palette works well as a background, highlight or graphic. The darker palette is the most suitable for type. Remember, minimal color usage is often the most graphically effective. Undisciplined color usage and tonally inappropriate combinations will dilute the impact of our identity. Therefore you should only use colors from our palette.
45
CMYK
0I0I0I0
CMYK
84 I 41 I 2 I 18
CMYK
0 I 30 I 85 I 0
RGB
250 I 250 I 250
RGB
0 I 133 I 183
RGB
253 I 185 I 64
HEX
#ffffff
HEX
#0085B7
HEX
#FDB940
CMYK
0 I 0 I 0 I 100
CMYK
87 I 50 I 14 I 0
CMYK
0 I 80 I 85 I 10
RGB
0I0I0
RGB
14 I 110 I 165
RGB
241 I 90 I 56
HEX
#000000
HEX
#0E6EA5
HEX
#0E6EA5
CMYK
95 I 50 I 2 I 0
CMYK
50 I 0 I 100 I 0
CMYK
10 I 100 I 95 I 5
RGB
21 I 115 I 184
RGB
141 I 198 I 63
RGB
237 I 28 I 4
HEX
#1573B8
HEX
#8DC63F
HEX
#ED1C04
CMYK
94 I 83 I 8 I 40
CMYK
68 I 24 I 100 I 50
CMYK
40 I 100 I 100 I 20
RGB
27 I 44 I 106
RGB
52 I 91 I 34
RGB
138 I 34 I 37
HEX
#1B2C6A
HEX
#345B22
HEX
#8A2225
47
Typography &
Graphic Language
48
Typography & Graphic Language
Primary font Montserrat Montserrat is an sans-serif open font which captures the urban typography of Buenos Aires, captivating the essence of the 20th century. As such, it is a font that is meant to be memorable and everlasting, adequate for all type of typography.
49
Secondary font Arial Arial is a widely available sans-serif typeface and computer font packaged with Microsoft Windows, Microsoft Office applications, Apple Mac OS X and many Post-Script computer printers. It should be used for titles and bodies of text in all correspondence sent on behalf of the association.
50
51
Official
templates
- Business card & Letterhead - Certificate - PowerPoint® Presentation
52
Official templates
Business card
Business cards The IFMSA-Iraq Business Cards should be used by
contain the IFMSA-Iraq logo and slogan, links to
the
the
the Association’s main social media platforms, as
Association to external partners. The business
well as the card-holder’s basic contact details as
cards are designed with the aim of emphasizing
shown in the example above.
Team
of
Officials
in
representing
and promoting the IFMSA-Iraq brand, and should 53
Official templates
Letterhead
Letterheads The IFMSA-Iraq letterhead should be used for all
which should have their own inner design, which
official correspondences in the name of the
suits the message and the content. An horizontal
Association
version of the letterhead is also available.
(i.e.
invitation
letters,
letters
of
appointments, press releases, etc...). It is not binding to the publications 54
m ssa u H
55
Official templates
Certificate Certificates The Association issues a wide range of certificates for
IFMSA-Iraq
activities,
Workshops,
NGA
sessions,, among others. A master template exists in IFMSA-Iraq and Standing Committee colors, depending on the scope of the activity or event in question. The template
for
general
certificates
is
shown
hereafter. In addition to it, a template exists for each of the Standing Committees. Other templates for certificates might be used upon approval by the IFMSA-Iraq SecretaryGeneral and MMPSDD.
56
Official templates
PowerPoint® Presentation Presentations The Association issues a wide range of certificates A
The general IFMSA-Iraq template is shown
PowerPoint® template has been produced to
hereafter. In addition to it, a template exists for
ensure visual consistency in our presentations. The
each of the Standing Committees.
Template adopts a similar grid structure (with different panels) and is based on either IFMSA-Iraq
Other templates for PPT might be used upon
or Standing Committee colors with emphasize on
approval by the IFMSA-Iraq Mass Media and
the IFMSA-Iraq logo and the slogan/tagline.
Publication Support Division Director.
If using images, the style and content of photographs should comply with the guidelines mentioned
earlier
and
should
be
vibrant,
inspirational and engaging. Only use images that are relevant and add value.
57
58
Official templates
Publication Covers Publications The Association issues a wide range of Toolkits and
The general IFMSA-Iraq template is shown
Manuals. A Cover template has been produced to
hereafter.
ensure visual consistency in our publication. The Template adopts a similar grid structure (with different panels) and is based on either IFMSA-Iraq colors with emphasize on the IFMSA-Iraq logo and the slogan/tagline. If using images, the style and content of photographs should comply with the guidelines mentioned
earlier
and
should
be
vibrant,
inspirational and engaging. Only use images that are relevant and add value.
59
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IFMSA-Iraq official brand guidelines
www.ifmsaiq.org