AMPAIGN T L A N TA
ATLANTA
COMMUNITY SPONSORSHIP OPPORTUNITIES 2019 - 2020
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About Human Rights Campaign As the largest LGBTQ civil rights organization, our contingent reporesents a grassroots force of more than 3 million members and supporters nationwide. Sponsorship Team Malik Brown, National Board of Governors
Did you know?
1 in 5
Atlanta residents identify as LGBTQ 1
917
$
BILLION
Estimated LGBTQ market buying power
mkybrown90@gmail.com 404.901.8543
Average Income of HRC Members
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Sources: 1. AJC Report on 2010 Census; 2. http://nglcc.org/report
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$ 100,000+
@HRCATL
35%
facebook/com/HRCAtlanta
3
$ 75,000+
www.hrcatlanta.com
OF HRC MEMBERS
53%
Connect With Us
85
are more likely to buy services or products from companies that support HRC
$ 50,000+
hrcatlantacorporaterelations@gmail.com 678.592.1068
%
73%
Demetri Gantt, HRC Atlanta Sponsorship
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Our Fight Equality is a fundamental human right, and should not be a matter of debate. That is our organization’s sole mission. Human Rights Campaign is the largest civil rights organization that promotes equality for all lesbian, gay, bisexual, transgender and queer people. By inspiring and engaging all Americans, HRC strives to end discrimination against LGBTQ citizens and realize a nation that achieves fundamental fairness and equality for all.
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HRC Atlanta
Uniting Atlanta’s Vibrant LGBTQ Population Atlanta embraces its diverse heritage and the city’s large LGBTQ population reflects that commitment. HRC Atlanta plans an important role in the community through outreach and education. We host a slate of diverse events that build community and corporate support for LGBTQ equality throughout the year.
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An Engaged Contingency Tens of thousands of HRC members and supporters reside in Georgia and are a part of the HRC Atlanta family. In addition to our general members and supporters, the HRC Atlanta Federal Club is a group of highly committed individuals and couples who are substantial donors to HRC ($1,200+ annually). These 350+ professionals are strong local ambassadors of HRC’s mission of equality.
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HRC Atlanta Community Events Throughout the year, we host a number of engaging events that aim to reach a wide and varied a group as possible. Acknowledging the many dimensions of the lesbian, gay, bisexual, transgender and queer population, our Atlanta Steering Committee is diligent in creating diverse and inclusive gatherings for all.
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22nd Annual HRC Atlanta Bowling Tournament Beach Bowl February 9, 2019
BOWLING FOR
BOWLING FOR
E QU A L I T Y
E QU A L I T Y
ATL
ATL
Always sold out is our Bowling for Equality event that occurs each winter and attracts 400+ bowlers annually.
4th Annual
Serving for Equality Summer, 2019
Taking place in Piedmont Park, Serving for Equality is Atlanta’s premiere LGBTQ tennis social. With over 300 players and spectators this night-time tennis social should not be missed.
18th Annual
HRC Atlanta Pride Brunch October 13, 2019 The HRC Atlanta Pride Brunch overlooks the Atlanta Pride Parade from the best spot on the parade route.
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HRC Atlanta
Sponsor Benefits Community Sponsor opportunities are designed to engage local small businesses that share HRC’s vision of a just and equal future for all people. The HRC logo signals to people that they are welcome in your business, regardless of gender expression or sexual orientation.
Benefits of becoming an HRC Atlanta Community Sponsor: • Generate exposure to tens of thousands of HRC members and supporters for 12 months • Build support within the dynamic, professional LGBTQ Atlanta market • Develop a positive connection and relationship with a brand loyal audience • Send an inclusive message on diversity, inclusion and fair-mindedness to your LGBTQ employees and customers
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Sponsorships Stonewall Sponsor - $2,500 Rainbow Sponsor - $1,500 Equality Sponsor - $750 Additional Opportunities
Stonewall Sponsor - $2,500
Rainbow Sponsor - $1,500
Equality Sponsor - $750
»» Year-round inclusion of branding in overall and event-specific marketing collateral materials
°° Year-round inclusion of branding in overall and event-specific marketing collateral materials
°° Year-round inclusion of branding in overall and event-specific marketing collateral materials
»» Promotion through HRC Atlanta social media channels (Facebook, Twitter, Instagram) and website
°° Promotion through HRC Atlanta social media channels (Facebook, Twitter, Instagram) and website
°° Promotion through HRC Atlanta social media channels (Facebook, Twitter, Instagram) and website
»» Four VIP tickets to HRC Atlanta Pride Brunch, vendor table (free) and product promotion opportunities
°° Two VIP tickets to HRC Atlanta Pride Brunch, vendor table ($250 discounted rate) and product promotion opportunities
°° Featured in all communications for HRC Atlanta Pride Brunch, as well as vendor table ($500) and product promotion opportunities
»» Two-lane sponsorship and team of bowlers (6) at Bowling for Equality event
°° One-lane sponsorship and team of bowlers (6) at Bowling for Equality event
°° One-lane sponsorship and team of bowlers (6) at Bowling for Equality event
»» Four spectator tickets, features in all communications for Serving for Equality event, as well as product and promotional opportunities
°° Two spectator tickets, features in all communications for Serving for Equality event, as well as product and promotional opportunities
°° Features in all communications for Serving for Equality event, as well as product and promotional opportunities
Additional Opportunities °° $2,000 - Vendor table placement at HRC Atlanta Pride Brunch °° In-Kind Sponsorships: needs vary by event and throughout the year. Please contact a member of your HRC Atlanta Membership Outreach team to discuss details. °° Industry exclusivity is not guaranteed. If interested in industry exclusive sponsorship, please contact Zack Hasychak at zack.hasychak@ hrc.org
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