The Scoop Newsletter | Vol. 12

AUGUST 2019

ISSUE NO. 12

W HAT’S I NSIDE

FOLLOW + LIKE

02 SNIPPET 03 CALENDER

@HSofNE

@HomeRealEstate

ALL CO BASEBALL EVENT

@WoodsBros

04 LARABEE SCHEDULE

@HSNebraska

05 CORE VALUE: LEADERSHIP

@HomeRENebraska

BRAND MANAGERS

@WoodsBrosRealty

06 MARKETING CORNER

@HSNE

RECIPE CARD

@HomeRealEstate

07 MORGAN & QUINN 08 BIRTHDAYS & ANNIVERSARIES

@WoodsBros

THURSDAY

SEPTEMBER 12TH

FALL MEETING

FAMILY NIGHT

What to expect: Morning meeting includes UPDATES, SPEAKERS, and more.

What to expect: Later join us to celebrate the success we have shared so far in 2019.

9am–12pm

5pm–7pm

1222 S 27 th S t

LINCOLN CHILDREN’S ZOO

S H A N N O N ’ S SNIPPET

W

ell, another summer is almost in the books! School is starting and the selling season will be tapering off a bit. This is a GREAT time to start evaluating where you “are” vs. where you “want to be” at the end of the year, from a financial standpoint.

Are you moving the needle to get to your goal? Remember that consistent contact with your COI/SOI is a must! And while we know that serving clients (not prospecting) is your HABU (highest and best use), we can help you keep that business coming! We have plenty of tools to help you “set it and forget it” and Marketing Coordinators ready to help you set up action plans. Our in-house newsletter “The Key” is a great way to stay in touch, as well as sharing our social media posts (BE COMPLIANT PLEASE), doing client pop-ins or calls and getting yourself out there in the community. From Your Friends is also a great client touch base and we get great feedback from clients on it.

There is a LOT in store for us this fall – a new Husker Football Season (yay!), and some great new tools you’ll hear about at the All Company Meeting on SEPTEMBER 12 (SAVE THIS DATE). Our speaker, Gino Blefari, is an amazing and motivating real estate guru (and my boss!). Our meeting focus will be all about BUILDING YOUR BUSINESS – the systems, support and practices that can help take you to the next level and revamp how you approach your business planning and execution, to maximize profits and increase quality of life.

Another great reason to save SEPTEMBER 12th is that we’ve reserved the Lincoln Children’s Zoo for a family fun event that evening – food, entertainment and fellowship.

Bring the kids, grandkids and heck, maybe a friend. It should be a great evening!

Let’s keep our momentum going and finish the summer strong. See you at the Zoo!

Shanon R Harner, CEO One family, One team, One goal.

2 / 2019 HSNE NEWSLET TER / Leadership. Gratitude. Excellence. Integrity. Innovation.

UPCOMING EVENTS / AUGUST2019

HSNE PRESERVE LOCATED @ 7811 PIONEERS BLVD. #200, LINCOLN, NE

KZUM Summer Concert Super Fair 7p @ Stransky Park (FREE)

Super Fair

Super Fair

8a–11:30p @ Lancaster Event Center

Super Fair

8a–11:30p @ Lancaster Event Center

Super Fair

Super Fair

8a–11:30p @ Lancaster Event Center

8a–11:30p @ Lancaster Event Center

Czech Days

8a–11:30p @ Lancaster Event Center

8a–11:30p @ Lancaster Event Center

8a–11:30p @ Lancaster Event Center

Czech Days

Czech Days

Super Fair

Super Fair

Super Fair

8a–11:30p @ Lancaster Event Center

All Day @ Wilber, NE

8a–11:30p @ Lancaster Event Center

Wild Wednesday

All Day @ Wilber, NE

Super Fair

All Day @ Wilber, NE

8a–11:30p @ Lancaster Event Center

Brews at the Zoo

10a–8p @ Lincoln Children’s Zoo (OPEN LATE)

6p–11p @ Lincoln Children’s Zoo

Wild Wednesday

10a–8p @ Lincoln Children’s Zoo (OPEN LATE)

Wild Wednesday

10a–8p @ Lincoln Children’s Zoo (OPEN LATE)

RAL Annual Meeting & Membership Luncheon 11:30a–1p @ Hillcrest Country Club

Wild Wednesday

10a–8p @ Lincoln Children’s Zoo (OPEN LATE)

All Company Saltdogs 7pm @ Haymarket Park

NE vs. S Alabama

11a @ Memorial Stadium

Leadership. Gratitude. Excellence. Integrity. Innovation. / 2019 HSNE NEWSLET TER / 3

LEARN /

Enroll in our upcoming class sessions today!

Class schedules & Sign ups located on LarabeeSchool.com

Continuing Education Classes COMPLIANCE: ADVERTISING FOR INDIVIDUALS/TEAMS, DNPS, AND COMING SOON LISTING

UNDERSTANDING TRUST ACCOUNTS August 26th | 9am-12pm Participants will have a better understanding of Trust Account Laws, their importance, and knowing the consequences of non-compliance.

Instructor: Dede Mau Cost: FREE 2nd Quarter CE classes for HOME – use promo code HREFreeQ3 or Woods – use promo code WBRFreeQ3 Location: 301 S 68th St Pl, Lincoln, NE Class ID: 0319R

August 26th | 1pm-4pm Licensees will refresh their understanding of Title 299; Chapter 2; Codes 003 through 006 in addition to how it applies to real estate affiliate and team advertising. Students are encouraged and motivated to learn how to be compliant when it comes to traditional and digital advertising, as well as, listings classified as Do Not Process and Coming Soon.

Instructor: Leighun Brabec Cost: $40.00 Location: 301 S 68th St Pl, Lincoln, NE Class ID: 1067R

Pre-License Broker Classes

START YOUR REAL ESTATE BROKER CAREER TODAY NE LICENSE LAW 0047R, 30 hrs.

Aug 2nd 9am-4pm Instructor: Amy Gewecke

FINANCE 0847, 30 hrs.

Aug 5th-9th 9 am-4pm Instructor: Dede Mau

FARM & RANCH 0108, 30 hrs.

Aug 12th-16th 9am-4pm Instructor: Ben Kramer

NE LICENSE LAW 0047R, 30 hrs.

Aug 13th-Sept 12th Tues/Thurs 6pm–9pm Instructor: Doug Boyd

Cost: $275.00 per class and includes book Location: SCC Continuing Education Center (301 S 68th St Pl, Lincoln, NE)

4 / 2019 HSNE NEWSLET TER / Leadership. Gratitude. Excellence. Integrity. Innovation.

APPRAISAL 0002, 30 hrs.

Aug 19th-23rd 9am-4pm Instructor: Brett Raasch

CORE VALUE / WHAT DOES LEADERSHIP MEAN TO ME… WRITTEN BY CAROL PENAS

W

hen I was asked to write an article about leadership, I almost told marketing I would pass as I’m not a Leader and I’m a procrastinator when it comes to writing. But after further thinking I decided that I should get out of my comfort zone and write about “what leadership means to me”. Although I’m not a leader in respect to being a manager or in charge of a team of people, I do believe all people are leaders and have leadership skills that they use every day.

Some things that come to mind when I think of leadership are: integrity, being trustworthy, reliability, professionalism, confidence, commitment, communication, accountability, responsibility, working well with others, leading by example, creativity, a positive attitude, empathy, and being a good delegator.

Now how do I apply these to my job and everyday life… as the School Specialist with Larabee School, my job consists of making sure all On-Line Pre-Licensing and Continuing Education Courses are certified on a timely basis with ARELLO, and that the school is authorized to operate with the Nebraska Department of Education. I had no idea what this would entail, but with guidance and support from my leadership (Shannon, Brenda and Amy), I muddled my way through. I now have the confidence that I can complete these tasks as they continually need to be done and have the commitment to keep them current.

I received endless help when talking to ARELLO, Dearborn, the Nebraska Real Estate Commission, and Department of Education, and realized that communication is not only talking and asking for help,

but it’s also listening and learning from others.

I know some people think I’m crazy, but I love the responsibility of the company forms. I get to use my creativity to make them look “just right” when setting them up. Making them easy to adjust or edit, feeling that the finished product helps our agents look professional and prepared in their role in the industry.

Another responsibility I take part in is helping maintain coverage at the receptionist desk. If you’ve never done this job, it’s not always as easy. You are tasked to do various items such as busy phone coverage, welcoming customers and guiding them to their next destination, or any other miscellaneous tasks being requested. It will certainly give you empathy for the people that do this job daily. Hats off to all our office receptionists!

I volunteer to do “Meals on Wheels” through the office, it has helped me keep a positive attitude.

Giving me that feel good emotion showing me just how blessed I am.

Recently when placing a Staples order for one of the out of town offices, I entered the wrong delivery address on the order. Thank goodness the delivery person knew where to find them. I took accountability for my error and personally called the office to apologize and to assure them that their address was corrected in my database.

I try hard to lead by example. And, through integrity and reliability I believe others will follow, and that they respect people that they feel are trustworthy.

While I’ll never be a delegator, I do work well with others, and would never ask something of someone that I would never do myself.

Leadership. Gratitude. Excellence. Integrity. Innovation. / 2019 HSNE NEWSLET TER / 5

MARKETING CORNER /

The Key A

Try it today! QUALITY CONTENT FOR YOUR CLIENTS

Q&A

Exclusive Newsletter

Interested in learning more?

Email your marketing coordinator or use one of the email addresses below and be on your way to unlocking success in 2019.

Home: mc@homerealestate.com Woods: mc@woodsbros.com

s an agent, a solid newsletter is crucial to getting a potential client’s attention.

If done well, newsletters can do wonders to help keep your business top-of-mind, and nurture leads that are already making their way down the funnel. “The Key”- An exclusive newsletter with local and trending content, not to mention great design, exclusively created for and offered to agents in the HomeServices of Nebraska network.

events featured on front, and articles within the newsletter. You are responsible for letting your Marketing Coordinator know of any changes Can I pick what months I want to run this newsletter?

The process is similar to other newsletter subscriptions they may be familiar with. It’s as easy as just signing up. Agents will be billed monthly until they unsubscribe. Agent’s also have the opportunity to “sit out” for a month or more, and just need to notify their marketing coordinator to take them off of the list. They will conveniently be billed on their agent bill on the following month’s invoice.

Need us to take the stress of printing and/or mailing to your database?

No problem. Your marketing coordinator will work with you to determine the best option for you, provide pricing for printing and mailing [ BEFORE you commit ] and work with you on a monthly basis to ensure your newsletter is benefiting your successful year.

Not actively farming? No problem! Whether you are reaching 5 households or 500 – “The Key” offers a turn key solution customized to any market. For only $12.50 per month, agents receive a digital AND/or printed version of “The Key” which is customizable and branded for you. (Additional printing costs & postage costs will apply - depending on method of delivery)

Cost?

12.50 plus printing costs & postage (depending on delivery method)

If you want to switch away from ready-to-go?

You may contact Ready to Go Newsletters in the following ways to unsubscribe: 877-976-6368 help@readytogonewsletters.com

Quantities?

Any desired amount Can I edit the content?

Yes, please feel free to select a market snapshot neighborhood,

COOKING WITH HSNE 30 MIN

DIRECTIONS Roughly chop coriander leaves and stems, set aside. Peel tomatillos and rinse to remove any stickiness.

QUICK METHOD:

Roast tomatillos with jalapeños and garlic under a hot grill [broiler] until everything is just charred. Cover to steam while cooling, remove skins and seeds from jalapeños, remove skins PREP from TIME garlic. Blend all ingredients to desired consistency and season as necessary.

INGREDIENTS

DETAILED METHOD:

DIRECTIONS Place tomatillos, jalapeños and garlic cloves in a single layer on a foil-lined baking tray. Roast under a medium-high grill [broiler] for 15-25 minutes, turning and flipping ingredients every 5 mins or so. Tomatillos should be lightly charred on all sides and beginning to collapse, garlic cloves should be soft with dark peels, and jalapeño skin blackened.

Move from oven to a bowl covered with a plate to steam and cool for approximately 10 mins. You may need to do

COOK TIME

30 MIN

this in batches so that nothing burns.

Peel blackened skin off jalapeños, remove stem and seeds. Peel garlic. Process half the tomatillos, half the jalapeños and all the garlic to a smooth-ish puree. Add remaining tomatillos, all the coriander and the remaining jalapeños to taste, process roughly.

COOK TIME Stir through vinegar, a big pinch of sea salt and lime juice to taste.

Serve with fresh guacamole, scoop with homemade tortilla chips, pour over top of eggs, stir through soup… you get the point.

COOK’S NOTES: Salsa Verde is supposed to be quite mild, I don’t do mild well so I tend to add quite a bit of chili to this, make it to suit your taste.

Vegan // vegetarian // gluten free // dairy free

INGREDIENTS • • •

500 g [1 lb] tomatillos 3 – 4 jalapeño peppers 3 – 4 cloves garlic, unpeeled

• • •

1/2 bunch coriander [cilantro] 1 tsp apple cider vinegar Sea salt

6 / 2019 HSNE NEWSLET TER / Leadership. Gratitude. Excellence. Integrity. Innovation.

•

Lime juice to taste

om

PREP TIME

ROASTED TOMATILLO SALSA VERDE

SO

U R C E 84thand

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AUTOMATED PROPERTY MARKETING /

Meet MORGAN & QUINN

A virtual assistant powered by artificial intelligence that automates the technical work involved in building and maintaining client relationships.

Hi, Morgan here!

Hello, I am Quinn.

Try me out: WoodsBros.com

Try me out: HomeRealEstate.com

Innovation. The most important, yet overused word in business. “As a company we had to stop thinking we could pay for innovation. Instead, we chose to inspire it.�

Here at HomeServices of Nebraska we aspire to lead change, pursue new ideas and challenge the status quo.

Oftentimes these aspirations require us to embrace the “NEW� and while at times that can seem intimidating it is also exciting and empowering to know that we are enhancing our customers’ experience and giving our agents the competitive advantage.

Your resource can be asked various real estate questions!

Morgan Hi there!

Meet Morgan + Quinn (our competitive advantage!)

Morgan + Quinn are AI virtual assistants powered by Roof.ai, that help us offer a personalized, digital consumer experience. Artificial Intelligence(AI), allows Morgan + Quinn the ability to perform tasks that normally require human intelligence and decision-making. They are NOT a chat bot, they are so much more!

Thanks to Morgan + Quinn we can offer real-time response to customer inquiries, multi-channel customer support through chat, email and soon text as well as smart recommendations and predictive analytics, powdered by consumer data and online activity. Morgan + Quinn determine where the consumer is in the home buying journey, helping us market them effectively and customized offers. When the consumer is ready Morgan or Quinn will seamlessly hand-off to the agent! Our agents be more productive thanks to the automation of tedious tasks and assistance with customer needs.

Thanks to this technology, we can provide on-demand real estate shopping and support. Our vision is to own the customer life-cycle from discovery to the closing table and thanks to Morgan + Quinn we are that much closer.

about 3 hours ago

Hey,đ&#x;‘‹ I’m Morgan. I’m Woods Bros Realty’s chatbot.

How can I help you today? about 3 hours ago

Suggested Questions: Search for properties I want to sell my property I have a question about a property Career opportunities Find an agent I want to talk to someone

Morgan and Quinn live on your company’s websites!

Leadership. Gratitude. Excellence. Integrity. Innovation. / 2019 HSNE NEWSLET TER / 7

BIRTH DAYS + AN N I VE R SAR I E S

HOME Birthdays 8-2 Gary Helman 8-4 Jennifer Lemke 8-4 Jeanine Breitkuritz 8-6 John Crumrine 8-10 Shannon Williams 8-20 Mike Moore 8-22 Deonne Herman 8-22 Megan Ourada 8-27 Lenette Schwinn 8-27 Tom Schwindt 8-28 Vita Derun 8-30 Lindsay Hotovy Anniversaries 8-1-75 Paul Kardell 8-1-91 Jeff Johnson 8-1-95 Julie Joecke 8-1-02 Deryl Javorsky 8-1-02 Val Javorsky 8-3-98 Greg McCown 8-3-13 Derek Busch 8-6-07 Karen Roeber 8-6-18 Ogla Robles 8-9-04 Josh Bulow 8-10-04 Mary Ryan 8-10-09 Stacy Hartgerink 8-15-77 Doug Hanna 8-20-01 Noel Herrington 8-22-18 Ann Robison 8-24-01 Ted Glaser 8-24-16 Craig Forman 8-30-17 Steve Maynock 8-31-03 Katie Bugbee 08-31-15 Katy Manning

DID WE MISS YOUR CELEBRATION? LET YOUR MARKETING TEAM KNOW:

hsne-marketing @homeser vicesne.com

© C op y right by Home Serv i c es o f N ebra s k a - 2019

COUNTRY CLUB Birthdays 8-17-84 Kasandra Myers 8-24-85 Megan Yank 8-24-56 Ann Deck 8-31-40 Dick Young Anniversaries 8-1-15 Jillayne Nelson 8-4-98 Beverly Marsh 8-7-18 Krissy Turman 8-22-13 Katie Julifs 8-31-98 Linda Haase LINCOLNSHIRE Birthdays 8-1 Zach Schreiber 8-2 Mike Gutschenritter 8-4 Kyle Holt-Stanard 8-12 Courtney Rolf 8-28 Karen Shanks 8-30 Matt Hardesty Anniversaries 8-1-82 Michael Poskochil 8-4-88 Virginia Eggert 8-1-05 Miranda Watson 8-6-10 Matt Hardesty 8-1-17 Angela Olsen WILDERNESS HILLS Birthdays 8-7 Judy Sasek 8-27 Dede Mau 8-27 Carla Johnson 8-31 Joe Mara Anniversaries 8-24-2015: Holly Buss GRAND ISLAND Birthdays 8-6 Max Bachman 8-16 Melissa Ellston 8-21 Julie Wasem Anniversaries 8-7-03 Melissa Ellston 8-14-18 Ashley Wiedel 8-24-04 Mary Trentman

HSNE Birthdays 8-12 Ann Dolph 8-29 Nickie Casburn 8-29 Bobbie Parde Anniversaries 8-5-91 Ann Dolph 8-19-02 Connie Hain TITLE Birthdays 8-6 Stacey Prall 8-12 Sheila Tracy 8-20 Kevin Zubrod 8-28 Sheryl Lierman Anniversaries 8-29-02 Linda Hauschil