Publication HOME STAGING & REDESIGN ALLIANCE SEPTEMBER 2022 IMAGE COURTESY OF MODEL MY HOME
IN THIS issue 03 FROM THE DESK OF JANA USELTON HSRA FOUNDER: JANA USELTON 04 DESIGN AND STYLE WHITE VS. WARM 07 HSRA FOUNDER: JANA USELTON 11 DO YOU HAVE QUIET QUITTERS? 12 ADOBELIGHTROOM: ELEVATEYOURPHOTOS HSRA BUSINESS DEVELOPER DAWN TUCKER BOOK OF THE MONTH CLICK TO ORDER NOW HSRA VP OF OPERATIONS LAURIE GRAHAM SADDLE UP AND GET READY FOR THE "TAKE CONTROL OF YOUR LIFE: HOW TO SILENCE FEAR AND WIN THE MENTAL GAME” ARE WE THERE YET? EXECUTIVE ADMIN REBECCA WOOD
Another Season of Learning
Jana Uselton
Ke cer, FROM THE DESK OF
H O M E S T A G I N G & R E D E S I G N A L L I A N C E
For quite some time, designers and homeowners have fallen in love with the infamous all white kitchen. I have to admit that a few years ago, I fell quickly into that same category and "refreshed" my own kitchen following suit by starting with painting my cabinets white, installing a creamy white subway tile backsplash, and gorgeous white quartz countertops complimented by some gold accents.
White vs Warm
DAWN TUCKER STAGING BUSINESS DEVELOPER DESIGN AND STYLE:
H O M E S T A G I N G & R E D E S I G N A L L I A N C E
Fast forward to the last few months and here we are with everyone still loving the simplicity and look of their white kitchen, but quickly wondering how to warm the room up a bit and make it more inviting for friends and family to gather. I think the golden answer is simple “wood” (saw how I did that there). Yes, you heard me…Wood. I have found that Designers, Stagers, and Homeowners alike are sprinkling in those wood accent pieces or wood tones to soften the look and create the warm aesthetic we all have fallen for! I have seen some beautiful ideas and thought I would share a few of my favorite inspiration photos that show just how our industry is handling this. If you notice in these pictures wood accents are used top to bottom without overshadowing the cleanliness of the favored white
Dawn Whether you are using wood floors, beams, cutting boards, fruit bowls, barstools or a stand alone cabinet or island these kitchens do it well. These kitchens are a prime example of how we can marry white with wood and make a statement. H O M E S T A G I N G & R E D E S I G N A L L I A N C E
ARE WE THERE YET? The Staging & Design Business Cycle Soar Run Walk
N E W I N 2 0 2 2 W i n n i n g i n H o m e S t a g i n g What does it mean to win in the Home Staging Industry? I think we can all agree that the Home Staging industry has changed over the last few years. Every month we will be highlighting our HSRA Members and how they are winning in life and in business! We want to hear your story! If you currently have a win you would like to share, email your story to the address below. Reach out to info@myhsra.com Celebrating our Wins
, s , STAGING & DESIGN SUMMIT ANNUAL JANA USELTON CEO Model My Home & HSRA DAWN TUCKER HSRA Staging & Design Business Advisor MARY SCALLI Owner: Simple Elegance Home Staging & Interior Design USE PROMO CODE: 100OFFSUMMIT NOVEMBER 11-12, 2022 IRVING CONVENTION CENTER The Ultimate Business Growth Event for Stagers & Designers and their teams. BARBARA HEIL SONNECK Owner: Design 2 Sell Interiors & Home Staging DEBORAH PLOWDEN Owner: Debonair Home Staging KARA WOODS Owner: Staged to Move Staging & Design Firm TATIANA MOZEROVA Owner: TNT Staging TATIANA MURGA Owner: TNT Staging KIM DOMBROWSKI Owner: Impressive Home Staging SUEANN BADILLO Owner: Moxie Design Group Keynote SpeakerSharon Lechter JAY M CKENS JSJ CONSULTANTS Accounting & Payroll Support ROD BASCONCILLO RR FINANCIAL Asset Financing VICTOR D ANGELO VILLA NOVA INSURANCE Insurance for Staging & Design Companies ZACHARY BEACH SMART REAL ESTATE Creative Financing JUSTIN NELSON SPHERE ROCKET Leveraging your business BUSINESS PROTECTION SPEAKER + M A N Y M O R E C O M I N G S O O N ! staginganddesignsummit.com
DOYOUHAVEA QUIETQUITTERS?
ELEVATE YOUR PHOTOS
Take a look at a TikTok you really enjoy; or a website that you admire. What makes it so appealing? It can all be traced back to the details. In order to make your business stand out, what personal touches have you sprinkled in?
REBECCA WOOD EXECUTIVE ADMIN ADOBE LIGHTROOM:
It is safe to say that the details in life make it special. This is especially true when it comes to marketing!
If you are looking to refresh you may take a look at your social media feed. Do you have an imbalance of warm and cool toned photos? Are the images sharp and captured with sufficient lightning? Not only should you have crisp images
Adobe Lightroom is a versatile editing application that can be downloaded for both Android and iOS devices. Presets cost money, but the app download itself is free of charge. There is an option to pay $9.99 monthly for some additional features however, this isn't necessary. You can search for 'Lightroom Mobile Presets' on Etsy to find a range of presets to match your desired style. Keep in mind, that once the presets are applied you can always adjust the photo to personalize it a little more.
and good lighting, but purchasing some presets will elevate your overall aesthetic as well as the flow of your social media account. Take a look at these examples below. What a difference some attention to detail can make!
The presets vary in price, typically costing around $5 $30, but they are forever yours. I personally have this app downloaded onto my iPhone as well as my MacBook it's really easy to use on either device. Depending on if you use an iOS device or android, I have a quick tutorial to follow to help get you started. Simple click here for iOS or Android. I know that you will fall in love with this as it has personalized not only for my professional content but for my personal image keepsakes as well. I look forward to seeing your edits on my social media feed! (In the Android video, please fast forward to 5:00 to get started)
Rebecca
E L E V A T E Y O U R H S R A M E M B E R S H I P INCLUDE YOUR TEAM IN XL TRAINING EACH MONTH! MARKETING: 1ST TUESDAY OF THE MONTH 2PMCST OPERATIONS: 2ND TUESDAY OF THE MONTH 2PM CST SALES: 3RD TUESDAY OF THE MONTH 9AM CST SERVICES: 4TH TUESDAY OF THE MONTH 9AM CST XL MEMBERS WILL HAVE THE OPTION TO INCLUDE THEIR TEAM MEMBERS IN A MONTHLY TRAINING SPECIFICALLY FOR THEM ON:
Register at: myhsra.com/designations DES IGN A TIO N S
CORPORATE HEADQUARTERS HSRA INC 2550 114th St. Suite 170 Grand Prairie, TX 75050 855.85. STAGE myhsra.com | info@myhsra.com $9.99 Please place postage here
