Aug 2020, Wei Cheng Huang UX Portfolio

Portfolio UI + UX “Design is not just what it looks like and feels like.

Design is how it works.” – Steve Jobs

Web Design Graphic Design Video Production Photography Industrial Design Social Media Banner E-blaster Catalogue Brochure Leaflet Poster UI/ UX

istrue25@gmail.com

+886-936-830539

SELF INTRODUCTION My name is Wei-Cheng, Huang. I have almost 5 years experience in poster, catalogue, banner, e-blaster design and web design for marketing enquiries. As a reliable designer, I am interested in the process of building successful brands. To achieve this goal, I start learning UX and UI design online and even took some physical courses. I also have knowledge of after effects, social media campaigns, HTML5, CSS, SEO and Google Analytics. My portfolio for this job application is focused on the user experience research and wireframe design. Thank you for your time, hope I can cooperate with you with my experiences.

WORK EXPERIENCE Jun, 2011

Sep, 2011

INTERN Dot Design - Hsinchu, Taiwan • Industrial Design • Graphic Design

Nov, 2015

Sep, 2018

INDUSTRIAL DESIGNER Chenbro Micom - Taipei, Taiwan

Jun, 2012

BACHELOR OF ARTS Tunghai University - Taiwan • Industrial Design

2

Sep, 2012

Jun, 2014

MASTER OF ARTS Taipei University of Technology - Taiwan • Industrial Design

July, 2020

MARKETING EXECUTIVE EcoAir - London, UK • UX Design • Website Design • Digital Design • Video Production • Social Media Campaign

• Industrial Design • Graphic Design • Photography • Video Production

EDUCATION Sep, 2008

Nov, 2018

Sep, 2014

Jul, 2015

EXCHANGE STUEDENT Fachhochschule Trier - Germany • Communication Design

PROFESSIONAL SKILLS

Apple System

LANGUAGE

INTERMEDIATE SKILLS SOCIAL MEDIA

PERSONAL SKILLS LOGICAL THINKING MOTIVATION INNOVATION COOPERATION DEPENDABILITY

HTML5 CSS3

• Chinese - Native Speaker • English - Excellent Level - Toeic 810/990 & Ielts 6.0/9.0

HONORS • IF Concept Design Award - Haier Special Prize • Industrial Design Excellence Award - Final List • Great Design Award, Top 8 • 31st Yodex Design Award - Honorable Mention • IP-ID Design Technology Award - Best Design Award • Mazu Gift Design Award - Silver Medal Award

3

CONTENTS Web Design - Product Filter..............................................................05 - 13 App Design - Digital Bank.............................................................15 - 25 App Design - Restaurant Finding...................................................27 - 37 Tourist Map Design - Short Stay.....................................................39 - 45 Industrial Design - Thawer Cutting Board........................................47 - 51 Purchase Lifecycle - Email Template.............................................55 - 59 Scenario Exploration - Newcomers in the UK.......................................61 - 67

4

Web

Web Design - Product Filter How to choose a dehumidifier?

5

Web

Web Design - Product Filter How to choose a dehumidifier?

INTRODUCTION: When designing the new shopping website for my current company, I felt that as a customer it's really hard to make the decision between so many different kinds of dehumidifier. As a leading dehumidifier manufacturer in the UK market, we definitely need to make a filter or checkbox to help our customers to make the decision! A user-friendly website is one of the most important things to build a good connection with our customers!

FIND PROBLEMS FROM USER JOURNEY VISIT WEBSITE TOO MANY CHOICES • I have the humid problem, really need to buy a dehumidifier now.

• Why so many choices? I just want to buy a unit for my flat.

• What's the difference between these units?

• Which kinds of unit fit my home?

6

CHECK ENQUIRY CHECK PERSONAL ENQUIRY AND CONCERN • Environment: I live in a 3 rooms flat, which kinds of dehumidifier fits my enquiry?

• Noise Level: I hope the unit will be not too noisy • Mode Setting: Does this unit has the Sleep Mode Function?

• Power Consumption: I hope to run the unit in the house will not cause an expensive electricity bill.

• Price: I hope the price is under £150 inc. VAT. • Colour: I prefer a white colour unit which fits my house decoration.

• Nano Silver Filter sounds a good features.

COMPARISON WHAT'S THE DIFFERENCE? • What's the difference between these 2 units?

• I prefer the quiet unit rather than the noisy one, cause I am going to use the dehumidifier in the bedroom.

• Is the nanosilver filter really important?

• Why this unit has this feature, the other doesn't have?

• After a comparison of the price, I may go for this unit.

PLACE OR ABANDON ORDER NEED HELP TO CLARIFY THE CONTRACT • What's the return and refund policy?

• How's the customer service from this company?

• How many years warranty do they support?

• How to register my unit on-line?

• Can I pay by card/ cash/ PayPal/ cheque?

• Is the price including VAT already?

• How about the shipping charge?

• How can I buy the replaced filter in the future?

• I can only afford this price, will the have discount?

7

Web

ENQUIRY MINDMAP I assumed that I was a customer, tried to figure out the difference between the dehumidifiers.

First of all, I start to think about where I am going to use the dehumidifier? Secondly, how big is my place? After thinking about this, I figure out every dehumidifier have different moisture removal capacity. Then, I start to consider the budget between price and energy efficiency.

Plus, I hope the machine will not too noisy in the bedroom when I sleep.

On the other hand, there are some special features for different models. For example, nanosilver filter, timer, louvre, inoiser, child lock, laundry mode and sleep mode.

I need to take a look and check what I really need with my budget as well.

Keywords: Price, Capacity, Environment, Size of House, Noise Level, Special Features: Filter, Laundry Mode, Sleep Mode, Timer, Ioniser......

Carbon Fil

3L

2L

Specia

4L

Size of Water Tank

Over 4 L

Filter Clean Indicator Drainage Hose

Built-in Ioniser Laundry Mode

Check box for Quiet Design Over 50 dB(A)

Noise

Noi

45 to 50 dB(A)

40 to 45 dB(A)

8

Lower 40 dB(A)

Garage

lter

Economy

Nano Silver High

Bedroom

Timer

Black

White

Environment Pink

Checkbox

Function

Checkbox

Blue

Mode Setting

Louvre

Over 5 Bedrooms 3 to 4 Bedrooms

House Size

2 to 3 Bedrooms

Checkbox

Checkbox

Colour

Lower 10 L/Day

Moisture Removal Capacity

Sleep Mode Child Lock

Height Range Bar

Height

476 to 500 mm Lower 200 W

600 to 700 W 500 to 600 W

Check box for Quiet Design

Over 526 mm

Power Consumption

200 to 300 W

300 to 400 W

Price

Lower £100

400 to 500 W

Power Consumption Range Bar

Over 21 L/Day

450 to 475 mm

Over 700 W

ise Level

11 to 15 L/Day 16 to 20 L/Day

Buy a Dehumidifier

Water Splash Proof

e Range Bar

)

Cooler Environment

Living Room Auto

al Filter

Warmer Environment

Bathroom

501 to 525 mm 501 to 525 mm

£101 to £130 Price Range Bar Over £191

£161 to £190

£131 to £160

9

Web

WHO : People who need a dehumidifier for their place to solve moisture problems.

WHY : While answering the phone call, I have always made a note regarding how customer asked for their enquiries. I want to build a user-friendly website to help the customer choose a suitable unit.

WHAT : Dehumidifier capacity, price, electricity bill and special features.

What's the difference between those units?

WHEN : Customer decides to buy a dehumidifier but having no idea about the features.

HOW : Using the refine filter to highlight the product which may fit the customer's enquiries.

WHERE : Customer can just get the suitable dehumidifier online, and no need to go to the physical shop.

10

Different Dehumidifiers have several different capacities.

To choose a suitable one should basic on the house size.

If the customers already know which capacity they may need, they can just select by range to find it out.

Desiccant type of dehumidifier works well in a cold environment; however, compressor type works well in a warm area. On the other hand, commercial use dehumidifiers have a different component.

Some kinds of the unit have a splash waterproof feature, which fits bathroom use. It will be better to know where are customers going to use the dehumidifiers first, then we can give the best solution for them.

Price is always one of the most important things to buy a home appliance.

Some of the customers really care about the noise level of the unit, because they may use it in the bedroom when sleeping.

Power consumption is a big deal for the electricity bill, which is one of the most important things as well.

Different models have different special features.

Customer may look for some special features, this filter can help refine the specific unit which may fit customer's enquiry.

NOTE: This is just the first step to build the refine filter to help our customer choose a suitable dehumidifier fits their enquiries. This project will be kept going and modified until the customer no need to call our sales team for help.

11

Web

12

Client : EcoAir (Fok Trading Ltd.), London, United Kingdom Year : 2019 Project : B2C Shop Website Design Concept : A user-friendly website equipped with a good product filter which can successfully assist our customers to find the product they need Website : www.shop.ecoair.org (work in progress)

13

14

App

App Design - Digital Bank What is the most important function and why?

15

App

App Design - Digital Bank What is the most important function and why?

INTRODUCTION: Digital bank is becoming a trend through the popularity of mobile phonese. It is really convenient for people to transfer money or even open account online. However, what is the most important functions in digital bank app nowadays? Due to the globalization, we figure there is another group of young generation which is digital normads. They may travel and work around the world, have no time to go to physical bank, and need to exchange money usually.

Therefore, I want to design a digital bank app with a easy exchange money function.

SURVEY REVOLUT • ESTABLISHED IN 2015 • 2018 FIRST TIME BREAKEVEN • MOTTO-GET MORE FROM YOUR MONEY • TARGET USER - YOUNG TECH-SAVVY USERS • OCT, 2019 OVER 7 MILLIONS USERS MONZO • ESTABLISHED IN 2015 • RANK THE BEST BANK OF THE UK IN 2018 • MOTTO - BANKING MADE EASY • 81% OF USERS ARE UNDER 39 • MAR, 2020 OVER 4 MILLIONS USERS

AS A DIGITAL BANK, WHAT SHOULD WE PROVIDE FOR USER?

16

17

App

ANALYTICS

18

WHO

• Target user - Young tech-savvy digital normads

WHAT

• Financial management, including, saving, s e n d i n g , re q u e s t , exc h a n g e , d o n a t i n g , purchasing, investment, summary...

WHY

• Good for traveling,

WHEN

• 24/7 service

WHERE

• Everywhere with internet

HOW

• How to earn money easily • How to save money efficiently • How to use money properly

PERSONA • Target user - Young tech-savvy digital normads • Financial management, including, saving, s e n d i n g , re q u e s t , exc h a n g e , d o n a t i n g , purchasing, investment, summary...

• Good for traveling, • 24/7 service • Everywhere with internet • How to earn money easily • How to save money efficiently • How to use money properly

HOW TO EXCHANGE MONEY EASILY? 19

App

USER JOURNEY - WHEN EXCHANGE MONEY

06/08/2020

2020-08-06 Flowchart - Exchange Money

Exchange Money

Login to the App Failed

Access Success

Cancel

Check Amount

Cancel

Check Rate

Set Price Alert

Check Rate History Set Auto Exchange

Decide to exchange how much

Finish

20

Cancel

Check Amount

21

App

Select currency Check currency balance Exchange currency upside down Check currency rate Calculate directly Exchange

EXCHANGE MONEY

Highest & Lowest

Exchange Price Alert Auto Exchange

CHECK EXCHANGE RATE 22

PROBLEM • Price is not good • Don’t have enough money to exchange

SOLUTION • Set auto exchange • Set price alert

AUTO EXCHANGE

PRICE ALERT

23

App

24

#00698F #0098A8 #FFFFFF #EBEBEB #9F9E9E #7EEFFA

Client : Self Practice Project Year : 2020 Project : Digital Bank UX Research and Design Concept : After the persona and exist app research, I figured out that it is really important for user to exchange the money to the other currency easily through the App.

25

26

App

App Design - Restaurant Finding Where can find the healthy food restaurant ?

27

App

App Design - Restaurant Finding INTRODUCTION: Hygieia was the goddess of health in Greece. This is not only a healthy restaurant finding App, but also a food diary app, which can help you control your daily nutrition, including calories, carbs, fat, protein, sugar and dietary fiber.

Eat healthy & find easily

SURVEY BUSINESS MODEL CANVAS

5W1H

RELATIONSHIP

User Want to eat healthy and find the restaurants easily, Get coupon from leaving review for restaurant

28

App Developer

Restaurant

Get profit from Ad fore restaurant, get profit from cusomter upgrade App

Get more customer, earn more money, get more good review

PERSONA

User can get use this app find healthy restaurant nearby and even book table. They can also take pictuer for the meal and save in their diary for checking calories and other nutritions. User will get notification from their food diary section. After leaving the review on social media, user can get coupon for the restaurant.

29

App

USER JOURNEY Find healthy restaurant nearby & record your food diary

30

TELL US ABOUT YOURSELF FIRST Register your account with some health information, the reason why you want to eat healthy. We will avoid recommend alchol ingredient for pregnant mommy, suggest more protein ingredient for fitness person.

This app will also suggest suitable healthy food depends on the gender, age and avoid the allegic ingredient.

31

App

WHERE DO YOU WANT TO EAT? You can choose the restaurant between price or review filters. Map can also bring you to the restaurant or you can even book the table first.

You can choose the restaurant between price or review filters. Map can also bring you to the restaurant or you can even book the table first.

32

HOW MUCH CALORIES DO I HAD ?

Take a picture for your meal and check how much caloires you had already.

The system will automatically send you the notification for nutrition as well.

33

App

FOOD DIARY Register your account with some health information, the reason why you want to eat healthy. We will avoid recommend alchol ingredient for pregnant mommy, suggest more protein ingredient for fitness person.

This app will also suggest suitable healthy food depends on the gender, age and avoid the allegic ingredient.

34

HOW MUCH CALORIES DO I HAD ?

User can leave review for the food they had, if cusomter get like from their sharing, they will receive a notification and even a coupon from the restaurant in the future.

Review

Review

35

App

PROFILE SETTING & NOTIFICATION On the right button, there is a profile button, click in, user can reset the profile, check notification and search for help or even find the terms and services here. We may provide the coupon, or remind you to get more vitamin C in the lunch time.

#E3020A #FF7E00 #FFFFFF #CBF668 #7CB101 #707070

Client : Self Practice Project Year : 2020 Project : Healthy food restaurant finding App Concept : Hygieia was the goddess of health in Greece. This is not only a healthy restaurant finding App, but also a food diary app, which can help you control your daily nutrition, including calories, carbs, fat, protein, sugar and dietary fiber

36

37

38

Map

Tourist Map Design - Short Stay A short stay in Taichung Railway Station

39

Map

Tourist Map Design - Short Stay A short stay in Taichung Railway Station

INTRODUCTION: Taichung Railway Station is the gate to central Taiwan. This station is equipped with a bus terminal and is linked to the Taiwan Boulevard. Over 50 thousand passengers travel through Taichung Railway Station every day.

PERSONA • Name: Tina Lin • Career: College Student • Age: 21 years old • Personal Trait: Independant, brave • LifeStyle: Travel enthusiast, • Outfit: Simple, Tidy with a big backpack and camera

I grew up in Taipei. I spent 4 days travelling around Taichung and the nearby town, I've had a really good time on this holiday. Today is my last day and I am waiting for my train back to Taipei.

I still have 50 minutes before my train arrives, is there any tourist spot or souvenir shop close the railway station? Before saying goodbye to this lovely city, I would like to buy something for my parents in Taipei - they are waiting for me at home. I cannot wait to share how much I loved this city with them.

TAIPEI

Waiting for the train back to Taipei

50 min

Train will arrive in 50 mins

Desire to go somewhere close before train arrives

10 min

40

Required to be back 10 mins before

40 mins to use, where should I go?

I need a map tell me where I should go for only 40 mins!

VALUE: There are several historic tourist attractions near to Taichung Railway Station. As designers, we would like to introduce this beautiful area to the tourists who come from far and wide. We noticed that a traveller may not have much time to stay around the station, their main purpose is to get on the train and travel to their next destination. With this in mind, myself and my team members designed a time zone tourist map for the traveller in the Taichung Railway Station. We hope this map will help tourists explore the beauty in this area.

Make the most of free time Where can you go when have only

40 minutes?

20

40

60

41

Map

Final Map Design A small section of a map can help a tourist who has only limited time to travel around the Taichung Railway Station area. The circle shape of the map was designed in response to how much time travellers have to travel around this attractive historical area.

42

Concept We convert the distance of the railway station to various tourist attractions into walking distance in minutes. This map can help travellers plan effectively, ensuring they catch their train but also have an opportunity to enjoy this beautiful city until the last moment.

VIEW POINT

GIFT SHOP

REST AREA

RESTAURANT

We use these symbols to highlight the different catagories of tourist attractions nearby e.g. view points, gift shops, rest areas and restaurants.

These symbols can help a traveller easily find places they may interested in visiting.

20 40 60

43

Map

How to use the map

1

Choose a range which reflects how much time you have: 20, 40 or 60 minutes

2

Tear off the dotted line from the time range you have selected

3

Check the recommend places on the surrounding of the map

4

Find the place you'd like to visit in the sight information section

40 min

Trip

Trai n 13:1 0

5 44

Find the location of the corresponding icon and number on the map

6

Calculate the travel time and how long you can stay, planning your trip!

Features EASILY CHOOSE OPTIONS BY DISTANCE - Help traveller figure out great places to visit in short time TOURIST ATTRACTIONS - Easy for travellers to find interesting places INFORMATION ON SHOPS & RESTAURANTS - Help travellers to understand destinations ahead-of-time BUS INFORMATION - Additional information on alternative travel options

Client : Tunghai University Wayfinding Workshop Year : 2013 Project : Wayfinding Map Design Concept : Designed a tourist map with tourist attractions near Taichung Railway Station for the short-stay traveller Partners : Page, Dana, Tempo, Rumi & Wei-Cheng

Enjoy a short trip!

45

46

Industrial Design

Thawer - Cutting Board

Solving the freeze/thaw problem in the kitchen

47

Industrial Design

Thawer - Cutting Board

Solving the freeze/thaw problem in the kitchen INTRODUCTION: Living away from home, I started to learn how to cook by myself. I have always thought about how to cook more efficiently to avoid wasting ingredients. In Taiwan, we only go to the supermarket once a week. We are used to buying a great deal of meat which we freeze.

However, we do encounter some problems when defrosting the meat directly from the freezer for use in cooking.

FIND PROBLEMS FROM USER JOURNEY PREPARE 1. Peel 2 carrots 2. Cut 3 onions into thin slices 3. Cut 1 potato and the 2 carrots diagonally 4. Take 250g of beef from the freezer and cut it into 1/2" cube

PAN FRY THE INGREDIENTS 1. Heat oil and fry the beef in the pan on both sides until brown 2. Heat oil in a heavy-bottomed pot and add the onion 3. After the onion, add the carrot and potato, pan frying for 10 min

REFERENCE POINT: COOKING A BEEF CURRY

WHO : People who freeze meat feel frustrated when trying to cut frozen meat immediately removed from the freezer.

WHY : There are 2 common ways of thawing meat directly from the freezer. One is using the thawing mode of the microwave, the other way is removing the meat earlier, thawing it gradually at room temperature. Both approaches are ineffective ways to solve the cutting problem.

WHAT : People care about the freshness of their meat and are keen to avoid waste.

WHEN : When taking meat from the freezer, it is frozen and hard to cut.

WHICH : The most important thing in cooking is efficient use of time & avoiding waste.

HOW : Ensure the cook can work with only the part they need through cutting frozen meat.

48

SCENARIO : I want to cook with meat now, however the meat is still frozen. How can I cut it? I want the process of cutting frozen meat to be easier. When taking meat from the freezer, we often find it is extremely hard to cut. A microwave can only defrost the entire piece - this takes longer and also reduces the food's freshness.

BOIL THE CURRY SOUP

SERVE THE CURRY WITH RICE

1. In the heavy-bottomed pot, add some garlic, curry powder and water 2. Boil the curry soup for 5 minutes 3. Add the beef and wine and let the alcohol evaporate

1. Once the ingredients are all tender, reduce the heat 2. Serve the beef curry with rice 3. Enjoy your meal

1 MICROWAVE

A microwave can only defrost the whole cut of meat, this is slow and also reduces the food's freshness.

2 SIT & WAIT

Leaving the meat to thaw at room temperature is slow and bacteria-prone.

2014 IF Concept Award-Haier Special Prize

49

Industrial Design

PROBLEM Frozen meat is hard to cut. Microwaves defrost the entire cut of meat, this is slow and also reduces the food's freshness.

50

CONCEPT AND TECHNOLOGY Cooks can choose only to defrost the part they want to cook.

T.G.M (thermo-electric generating module) Thermoelectric generators are devices that convert heat directly into electrical energy using a phenomenon called the Seebeck effect.

In short, T.G.M can be used to control temperature immediately, such as cooling and heating.

2014 IF Concept Award-Haier Special Prize

51

Industrial Design

FINAL PRODUCT

STEP 1

Use finger to choose the part you need

STEP 2

Thawer defrosting and cutting board, combined with the T.G.M (thermo-electric generating module) technique lets users freely choose the parts they want to thaw.

Select the part you need to cook and put the rest of the meat back to the freezer.

Cut the part of meat you need for cooking

Choose your portion & avoid waste

52

"Thawer can reduce cooking time and keep food fresh for longer!"

Client : Student Project - Taipei University of Technology Year : 2014 Project : Thawer - How to defrost meat from the freezer more efficiently Concept : A high technology cutting board equipped with a thawing chip to help the cook work with only the portion required.

Partners : Deng Pei-Chi, Wang Sin-Li, Chang Chun-En, Huang Wei-Cheng

2014 IF Concept Award-Haier Special Prize

53

54

Lifecycle

Purchase Lifecycle - Email Template

Email template to fulfill customer enquiries via Amazon Portal

55

Lifecycle

Email Template - Purchase Lifecycle Fulfill customer enquiries via Amazon Portal

INTRODUCTION: Amazon is one of the biggest channels for EcoAir. It is important to handle the customer enquiries smoothly. As a trusted and well-known merchant, we not only have to the fulfil customer enquiries but also effectively communicate our terms and policies. It is therefore essential to create an email template to reply to our customers when communicating via Amazon portal.

Before creating the email template, we must understand the entire purchase lifecycle.

PROCEDURE - PRODUCT LIFECYCLE CUSTOMER PLACES THE ORDER ONLINE

WE DISPATCH THE ORDER

COURIER DELIVERS THE ORDER

ISSUES 1-1. Customer wants to cancel the order 1-2. Customer wants to change the delivery address 1-3. Customer wants to change the colour of product

Courier fails delivery 3-1-1. Failed delivery 1-2 times 3-1-2. Failed delivery 3 times

2-1. Customer wants to cancel the order 2-2. Customer wants to change the delivery address 2-3. Customer wants to change the colour of product

Customer service always needs to support unhappy customers ...

56

3-2-1. Customer want to cancel the order

Understand the entire purchase lifecycle

CUSTOMER RECEIVES THE ORDER

Customer wants to return the unit 4-1-1. Product defective 4-1-2. Product is not defective

30 DAY TRIAL

2 YEAR WARRANTY

CUSTOMER DISPOSES OF THE PRODUCT

5-1. Customer needs the repair service 5-2. Customer wants to return the unit 5-3. Customer asks for replacement part

Customer asks for missing part 4-2-1. We have stock 4-2-2. We don't have stock

6-1. Customer needs the repair service 6-2. Customer asks for replacement part

We need to fulfil customer enquiries but not betray our terms and policies

57

Lifecycle CUSTOMER PLACES AN ORDER ONLINE

WE DISPATCH THE ORDER

COURIER DELIVERS THE ORDER

ISSUES 1-1. Customer wants to cancel the order 1-2. Customer wants to change the delivery address 1-3. Customer wants to change the colour of product

Courier fails delivery 3-1-1. Failed delivery 1-2 times 3-1-2. Failed delivery 3 times

2-1. Customer wants to cancel the order 2-2. Customer wants to change the delivery address 2-3. Customer wants to change the colour of product

3-2-1. Customer wants to cancel the order

OUR ACTION 1-1. Cancel the order for the customer and process the refund 1-2. Ask the customer to cancel the order and re-order with the correct address, then process the refund for the first order 1-3. Change the colour in our admin system for the customer

Courier fails delivery 3-1-1. Send the delivery history with tracking code to the customer and ask the courier to try deliver again 3-1-2. Send the delivery history with tracking code to the customer, re-book the delivery

2-1. Cancel the delivery for the customer 2-2. Cancel the delivery and re-book to the correct address 2-3. Clarify with the customer again and then cancel the order and re-book the delivery with correct colour unit

58

3-2-1. Ask the customer to reject the delivery from the driver

CUSTOMER RECEIVES THE ORDER

Customer wants to return the unit 4-1-1. Product defective 4-1-2. Product is not defective

30 DAY TRIAL

CUSTOMER DISPOSES OF THE PRODUCT

5-1. Customer needs the repair service 5-2. Customer wants to return the unit 5-3. Customer asks for replacement part

Customer asks for missing part 4-2-1. We have stock 4-2-2. We don't have stock

Customer wants to return the unit 4-1-1. Ask the customer if they still want the unit, then book a collection or swap 4-1-2. The customer must send the unit back by themselves. On receipt of the unit, we will process the refund.

2 YEAR WARRANTY

6-1. Customer needs the repair service 6-2. Customer asks for replacement part

5-1. Ask the customer to fill the 'inside warranty' form and then book the collection 5-2. Apologise to the customer, as according to the terms and policies we will be unable to fulfil the request 5-3. Ask the customer to fill the 'inside warranty' form and then send the replaced part

Customer asks for missing part 4-2-1. Deliver the missing part to the customer 4-2-2. Apologise to the customer, and commit to delivering the missing part when in stock

6-1. Ask the customer to fill the 'outside warranty' form and pay for the delivery and sevice online, then book the collection 5-2. Send the purchasing link to the customer for buying the replaced part

59

60

Scenario

Scenario Exploration - Newcomers How can I find a design role in the UK?

61

Scenario

Scenario Exploration - Newcomers How can I find a design role in the UK?

INTRODUCTION: Since the UK government started providing the 2 year, Tier 5 visa to Taiwanese youth, lots of young people have moved to the UK with the ambition of finding a professional design job. There are several difficulties and frustrations along the way, and so we decided to host a workshop to discover the key issues, applying our user experience knowledge.

PERSONA • Name: Anne Chen • Career: 4 years as a UI designer • Age: 27 years old • Personal Trait: Independant, assertive, ambitious, brave, slightly introverted and open-minded • Lifestyle: Hard-working, frugal, travel-addicted • Tech usage: Familiar with smart phones and web technology DESCRIPTION: I just arrived in London, I have no friends here. I have 4 years of working experience as a UI designer. I would like to use my 2 year visa to develop my career in the UK whilst travelling in Europe.

62

PROBLEMS 1. I had just arrived in London and had no friends here. I have 4 years of work experience as a UI designer. Is it possible for me to find a UI designer job here in London as well?

2. What should I prepare in order to apply for a new role? Is my CV and portfolio good enough? How will the interview be conducted? I have so many questions. Is there anyone I can ask or approach to be my mentor?

3. Let me try to do some research online first. Is there any meetup groups for designers here in London?

4. I need to find a job as soon as possible, otherwise, I may run out of money. There are so many pressures from my parents - everyone keeps asking me if I found a job already.

5. Finally, a chance for an interview, but what should I prepare? What kind of questions will they ask me?

6. Ohhh, it is unbelievable, they made me an offer! How will I know if it is acceptable or not?

Is the salary too low? How should I negotiate with them? Will they provide a Tier 2 visa for me in the future?

UK TAIWAN

63

Scenario

FIND PROBLEMS FROM USER JOURNEY Happy when afforded an interview opportunity Begin to distribute CV, unsure If I can succeed

Happy & curious about the design environment here Hard to find information, no source of advice

Anxious & worried about employability Under pressure & frustrated, feelings of guilt when travelling Nervous waiting for potential opportunities

BUILDING CONFIDENCE

SEARCH ACTION

PREPARE

Make Friends & Connections

• To understand the industry here • To understand the salary range • To understand how to prepare a CV to fit the industry here • To understand the channels to find job vacancies

PROBLEM

Limited Time & Money

• Unsure where can find correct information • Misunderstand the job description

Prepare CV, Portfolio & English • Use other designer's CV, cover letter & portfolio for reference • Customize CV, cover letter • Adjust the style of portfolio • Ask others for suggestions & opinions • Start sending-out the CV

Confused about ROI • Need to translate the portfolio into English • Unsure how to select projects for the portfolio • What kind of portfolio works well here?

• How the CV be more persuasive?

CHANNELS & TOOLS Social Media Medium Blog Youtube Facebook Group Meetup

64

Job Portal Reed Indeed Glassdoor LinkedIn

Connections Recuiters Job Agency Friends Events Career Fair Meetup/ Workshop

For CV LinkedIn Google (Online) School Resources CV Checking

For Portfolios Behance Dribble Pinterest LinkedIn Issue

Skills Learning Udemy Lynda Blog Youtube

Disbelief at job offer Details of contract confusing Nervous when preparing for the English interview

Awaiting the result

Frustrated when preparing design homework

Confusion around multiple offers

SHARE EXPERIENCE

INTERVIEW

OFFER

Prepare & Pratice for Interview

Check Company & Contract

• Reply to confirm the interview • Practice the interview Q&A • Research the company's culture • Understand the job specification • Check if the company has a license for Tier 2 visa sponsorship

Low Confidence and Uncertainty • Low confidence in speaking English • Uncertainty around interview style and purpose • Unfamiliar with interviewing remotely

Interview Phone Call Skype Company Office Cafe

Begin work

Information Survey Recruiter / Job Agency Google / Youtube CityMapper / Google Map Company Website Social Media School Career Centre Friends

• Negotiate the contract & salary • Accept the job offer • Reject any other offers • Start applying for the Tier 2 visa

Clarify the Contract • Understand the wording of the contract • Question the contractual terms • Refuse any other offers • Company is not familiar with the procedures around Tier 2 visa applications

Information Survey Recruiter / Job Agency Google / Youtube Facebook Group Company Website School Career Centre Friends

65

Scenario

WORKSHOP Workshop: Newcomer in the UK User Experience Design Year: 2019 Concept: As designers jsut arriving in London, how can we find a job here?

From emotion to physical support, we want to help people like us in the future.

Workshop: Newcomer in the UK User Experience Design Year: 2019 Participant: Chun-Chan Lin, Yu Chi Chu, Li Chun Kan, Kai-Shing Hwang, Chia-Chi Liao, Peiyun Lin, Wei-Cheng Huang, ChiuHsuan Huang, Hsiang Ju Huang

66

OUR IDEAS

Mentor Mate APP This concept is based on modern dating apps. It will display portfolios and users can make friends by liking each other's project.

They can then exchange ideas online.

Designer Me etup Newcomers need more connections in a new environmen t. It's good to build many co nnections with differen t individuals and groups.

mous Designer Anony ready Designers who al n become attained a job ca g newbies mentors, helpin Once they to also find a job. uld receive a make it, they co e newcomer reward. Once th can gets the job, they r in future. become a mento

VR Interv iewer VR games are so pop ular nowadays . As a fore igner, we will be mo when doin re anxious ga If we could n interview. practice w ith VR techno logy in an almost rea l situation , it would like ly help a lo t.

Skills Ex It is im change p one p ossible tha erson t is every thing. good at We co build a ul group skills excha d nge in ord e skills and to r to share teach other. each

tem n Sys o i t a z timi its CV Op ind of CV f R H k What h company CV a s i t d a Bri ? We nee m system ation syste ers. z i gn optim d for desi ne desig

Mentor Robot Ap p A mentor robot to encourage us whe n we feel frustrated, or even push us to keep working. Th is robot mentor will be like a friend or a trainer.

t APP men g e g Portfo a an kin lio ing M self-trac s follow k Even th Presentatio c a r u n Self-t o eed a to help g a n y see lot ugh we can l p u in r p s of tal We t ement a ards find folio ented portfo g rt w lio mana ogress to CV to po ccess, we stil s online now r a p g l la ad e al su in ur better gree it would ays, o - prepar every sm th positiv i b if we c b h o e j Wit nd w an sha . with e re idea sign. ill respo s moving ach ot e d w s her in u p to see p p orde ou the a ck to kee streng r weaknesse r a ths. s and feedb

67