Step 1 : Engage the right people

Before launching, engage all relevant stakeholders, and ensure they are both well-informed and supportive of the project.

Who is a relevant stakeholder for your project? This could be anyone involved from the sale of cups to the collection of waste in your chosen area, who could make your project run smoothly – or slow it down. While you probably have most of the relevant stakeholders on board, it’s a useful exercise to map out each step of the cup recycling process for your project, to see if you’ve missed anyone.

In the high street or a shopping centre for example, this might be neighbouring retailers or businesses, who could train their staff or share communications to amplify awareness of the scheme in the area.

In an indoor space, this would be your cleaning team, who could remove small amounts of contamination, the communications team who could amplify your message internally and with visitors, and even admin support staff, who could act as champions for the scheme in their respective teams.