Make a splash

Once the new cup recycling infrastructure is in place, raise awareness of the issue and the new recycling bins.

Keep it consistent by working with retailers to have the same messages popping up across your site, so people keep seeing the same messages and cup recycling becomes second nature.

Ideas could include:

• Launching with a new installation about how many cups the centre produces per week

• Linking the service to another relevant event, such as something food or drink related

• Offering some freebies or a competition – how about a reusable cup or stationery made from recycled coffee cups?

• Floor vinyl stickers to direct people to new cup bins

• A public running total of how many cups have been collected to show impact

• Adverts on digital screens reminding people only the cup goes in the cup bin

• Cup recycling messages on parking tickets, within retailers at the point of sale and on the back of toilet doors, plus social media.