Communicate at launch

• Create a story around it which will engage local media e.g. ‘the first time cup recycling has been introduced to xx town’, ‘part of the UK’s biggest ever push to scale cup recycling’.

• Think about how you can visualise the issue to connect with the public and local media e.g. at Trinity shopping centre in Leeds, we visualised the issue by creating a giant cup made of cups, showing people how many cups are consumed in Leeds - 600 every 10 minutes!

• Create a compelling social media strategy using graphics, good photography and playful messages.

• Think about who are the stakeholders and influencers in your area who can help you to spread the campaign messages online.

• Host a launch event and invite partners, stakeholders, local media and influencers.