The opportunity

Hubbub trials show that some managed space bins can have up to half the amount of contamination compared to on-street bins. This is because, in managed spaces, there is more of a social norm to conform and people may have more time to choose the correct bin.

Before getting started, it’s important to consider the site and how cup recycling might work there. These questions might help:

On-site retailers: Some chains such as Costa Coffee, McDonald’s and Starbucks offer in store cup collections nationwide, so check with your retailers whether this is something they already do.

Bins: Are you able to install public facing bins, as well as support cup recycling for retailers by providing back of house bins?

Engage the right people: Speak with the facilities team to understand how collections might work and how you might deal with emptying leftover liquid. Get the senior management and communication team on-board.

Map key routes: Are there busy through routes where commuters might walk with their cups or obvious areas where people linger and dispose of their cups? Think about where bins and communications might be best placed.

Communications: Are there opportunities to promote the wider campaign around the shopping centre?