Promotional events

Will you be putting on an event to promote on-street cup recycling? Events need to be targeted at specific audiences such as local influencers or take place in places where food and drink is consumed e.g. community fairs.

Top Tip: Giveaways or competitions helped attract more people to talk to the event team. Make sure any giveaways don’t create more waste or litter. Have a look into items that are made out of coffee cups to help tell the story of the circular journey of coffee cups.

Keep in mind: Public engagement events can be time-consuming and resource intensive. Consider if this is the right approach to generate engagement with your project, as social media or a digital campaign could be just as or more effective.