How to brand your project

From Hubbub’s experience in the Leeds by Example trial, we know that clear, simple and consistent communications from the point of purchase to the point of disposal and online can help double the amount of people recycling food and drink packaging.

Building awareness and behaviour change takes time, as people adapt to and use new infrastructure. Also bear in mind that people do not linger for long at bins - our observations in Leeds found 92% of people spent under two seconds throwing something away at an on-street bin! So, messages need to be short, simple and bold.

The public respond to visual cues like bright colours, icons and aperture shape, as well as messaging. The Leeds by Example trial found that simply changing the messaging and colour of existing bins had a significant impact on the amount of recycling collected.