Icons and colour

We recommend all coffee cup recycling schemes follow the below branding guidelines, to ensure consistency across schemes - this will make coffee cup recycling more recognisable for the general public and therefore maximise your impact:

Cup Icon

This is especially important to include in your branding. The Cup icon is recognisable and is already being used in Leeds and other UK cities. Using it will maximise the chances of people understanding your messaging. This strategy led to 82% of the public in Leeds City Centre remembering seeing something about the campaign.

Any use of the cup icon should have an infilled swoosh arrow.

Colour

Orange is the official colour WRAP recommends for the collection of coffee cups and cartons. Please use the following colours:

Orange for the cup: RAL 2003

Navy outline: RAL 9004

White background: RAL 9003

Of course, we encourage you to build on these guidelines and develop a local identity that will resonate in your community!

Recycling is an everyday, banal subject for most people. To engage a wide audience, your message needs to be eye-catching and easy to act on.