How to approach messaging

Here are some top tips on how to approach messaging, from Hubbub’s previous campaigns:

• Keep your messages simple, playful and positive, avoid recycling jargon which the public don’t understand and avoid trying to guilt-trip people into recycling!

• Use images and icons and avoid using too much text

• Use bright, bold colours and messages to stand out in busy high footfall areas

• Make it fun. Corny puns and bad jokes often help! The benefits outweigh the barriers when it comes to changing behaviours.

• Consistent communications are crucial. Inconsistent messaging to the public about recycling is a significant barrier to recycling in the UK. Aim for clear, simple and consistent communications from the point of purchase to the point of disposal.

• Tailor messages to local audiences, for example using local dialect or playing on local pride of place. In Leeds by Example, we took a playful approach, using a Yorkshire dialect on the bin messaging: “Empty plastic and cans, nowt else”