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Vol ume

3

THEDEFI NI TI VEGUI DEFOR EVENTAPPMARKETI NG

TABLEOFCONTENTS I nt r oduct i on

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How t oCr af taMul t i -Channel Mar ket i ngSt r at egyf or yourEventApp

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1 0Sur eShotWayst oGetyourAt t endeesDownl oad yourEventApp

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How t oDr i veEngagementUs i ngEventApp

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THEDEFI NI TI VEGUI DEFOREVENTAPPMARKETI NG

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I NTRODUCTI ON Under s t andi ngt hebas i csofanev entappandcr eat i ngaper f ect l yt ai l or ed mobi l eappf ory ourev enti sj us tnotenough.

So, whati st henexts t eponc e you’ r eal l s etwi t haper f ectappr eadyt obedepl oyed?I t ’ sEventApp Mar ket i ng.

Al l youreffor t s , t i meandmoneyi nves t edi nt heeventappwoul dbei nvai n i fi tr eapsnobenefit s , t angi bl eorot her wi s e.

Thes ebenefit scanonl ybe avai l edi fyourat t endeesact ual l ydownl oadandengagewi t hyourapp.

I nt hi shel pf ul vol ume, l ear nal l aboutt hecr af tofcr eat i ngaki ck -as s mar ket i ngs t r at egyf oryoureventappt omaxi mi zeadopt i onr at eandgai n opt i mum ROI f r om yourapp.

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THEDEFI NI TI VEGUI DEFOREVENTAPPMARKETI NG

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1 HOW TOCRAFTAMUL TI -CHANNEL MARKETI NGSTRATEGYFOR YOUREVENTAPP Regar dl es sofwhet heryou’ r epl anni ngas mal l orl ar ges cal eevent , youar e pr obabl yc ons i der i ngorhaveal r eadydeci dedonhavi ngamobi l eeventapp.

Bet hatasi tmay , butt hegamei sal l aboutget t i ngi nf r ontofr i ghtki nd i ndi vi dual s .

Butdonotwor r y , i nt hi ss ect i onwe’ l l c overhow t omar ketyour eventappandgeta1 00%adopt i onr at e.

Bef or emovi ngovert ot hat , how aboutweexami newhatar et hebas i c mi x -upst hateventor gani zer smakewhi l emar ket i ngt hei rapp.

1 .Ar eyous t i l l s t ucki n20t hCent ur y?

You’ r es t i l l s t ucki nol ds chool waysl i kepr i nt edmat er i al , webs i t es , emai l s andwhatnot !

I ns pi t eoft hef actt hatyous houl ds hi f tyourf ocuson mobi l eappsi ns t ead.

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

2.Youexpectal oweradopt i onr at ebecaus eyouraudi encei s ol der?

7 5%ofs eni ors mar t phoneus er sdes cr i beowni ngas mar t phoneas “ c onnect i ng” .

Thi si mpl i est hatyouraudi enc ei sembr aci ngt het echnol ogy .

Whatdoest hi smeanf oryou?Yourat t endees , r egar dl es soft hei rage, ar e wi l l i ngt ogomobi l ei fnec es s ar yhel pi sf aci l i t at ed.

3.I syourappt oot r endyandi si tt ur ni ngoutt obecompl i cat ed t ous e?

Thi si sar eal over s i ghtt hatmos toft heor gani zer smake.

Anyeventapp whi chi sdi fficul tt out i l i zewi l l obvi ous l ygetabadmout hpubl i ci t y .

Ther e ar ec er t ai nf eat ur eswhi char et r endyt oanor gani zerbutnotnec es s ar i l yt o t heat t endees , f orexampl e, i Beac oni nt egr at i on.

New us er swon’ t downl oads uchappandcur r entus er smi ghtuni ns t al l i tbef or et heevent onl y .

4.Di dyoudos uffici entmar ket i ng? “ I fyoubui l di tt heywi l l c ome”does n’ tmakeadi ffer enc ei nt hi swor l d, bei t mobi l eappsoranyt hi ng.

I fyouwantyourat t endeest odownl oadyour eventapp, you’ l l havet ogeti ti nf r ontoft hei reyesoverandoveragai n.

So, l et ’ sgets t ar t edwi t hf abr i cat i ngaf ant as t i cMar ket i ngSt r at egyf oryour mobi l eeventapp.

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

Makei tamul t i -channel mar ket i ngef f or t Theac c ompl i s hmentofanymar ket i ngendeavor sl i esi ncr os s -channel pr omot i oncampai gn.

Ut i l i zeever yc onc ei vabl et ouchpoi ntwi t hyour pot ent i al at t endeest os pr eadt hewor daboutyourevent .

95%ofmar ket er sagr eet hatamul t i -channel s t r at egyt hatal l owst hem t o t ar gett hei rcus t omer si scr i t i cal t ot hei ror gani zat i on.

Whi chchannel woul dbeagoodi deaf oryourmul t i -channel eor t s?

Thes i mpl eans weri s-us eever ypos s i bl echannel .

Thi si ncl udeswebs i t e, emai l s , phone, pr i nt , s oci al medi a, vi deoandeveni nper s on.

Sayi ngt hi s , how aboutwebegi n?

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

Channel 1: Webs i t e

Her e’ show t odoi t ,

TheI nt er netbegan25year sbacki n1 991 .Si nc ei t s begi nni ng,i thasbeen 25year snow andyou’ r e r eadi ng t hi son yourmobi l e,s ubs equent l y ,we’ l l expectt hatyour event or or gani zat i on has a devot edwebs i t e.

Ther ear enumer ouspl ac ement s on youreventwebs i t et o advanceyourmobi l e eventapp.

Pl ac eabanneraboutyoureventappont her egi s t r at i onpageast hi si s t hepl ac ewher et heyar emos ts er i ous .

Gett hewor doutaboutyourevent appevenbef or et heys i gnup.

Makes ur et oi ncl udeEventAppdownl oadCTAonr egi s t r at i ont hank youpage.

Havet hem downl oad yourappnow bef or et heyl eavet hepage andi nc or por at ecl eargui del i nesonhow t oi ns t al l i t .

Adver t i s ei tt hor oughl yonyouror gani s at i on’ swebs i t eandevent webs i t easwel l .

Addi tt of oot erorheaderi fs paceper mi t s .

Youcanl i kewi s e optf orpop-upswi t hcl earCal l t oAct i on.

Channel 2: Emai l Emai li ss t i l loneoft hemos tf avor i t emar ket i ng channel sofmos tmar ket er sbecaus ei thast he mos tas t oundi ngROIofanaver age$38f oreach$1 s pent .Fur t her mor e,about 53% of emai l s ar e openedonmobi l ephoneswhi chmakesi ti deal f or yourmobi l eapppr omot i on.

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

T obegi nwi t h, you’ l l bedoi ngt hi st oaddt heeventappdownl oadl i nk t oyourr egi s t r at i onc onfir mat i onemai l andaut o-s chedul eanot heremai l f ol l owi ng2dayst or emi ndt hem ofdownl oadi ngyoureventappi ft hey haven’ tyetdonei t .

Bes ur et oaddal i t t l ei nf oaboutyoureventappi nt heemai l .

Regar dl es s oft hepos s i bi l i t i est hats omeonei sunabl et oat t endt heevent , t heycan wi t houtmuchofas t r et chf ol l ow t hepr oc eedi ngst hr ought heappi t s el f .

Doyouhaveanews l et t eroranot heremai l c ommuni cat i onmodet hat goesout ?Keepi nmi ndt oi ncl udet heeventapps houtouti nt hef or m ofa banneradwi t haURLandcl earCTA.

Channel 3: Soci al Medi a Soci al medi a us age has been gr owi ng exponent i al l yandwear eabs ol ut el ynotamazed wi t ht hat .

T oday , 64%ofI nt er netus er sar eact i ve s oci almedi aus er sand85% oft hos eus er sar e act i veonmobi l e.

Sameasemai l , s oci almedi ai s addi t i onal l yani ncr edi bl echannel t opr omot e youreventapp, s ubs equent l yi ncr eas i ngt headopt i onr at e.

Wi t hr egar dst o#Has ht ags , Twi t t eri st hegot os oci al medi achannel f ormar ket er s .

St ar tcr eat i ngt he eventbuzzwi t h#Event Has ht agand #Event Appt omakes ur et hatyoucat chever yone’ sat t ent i on.

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

Fac ebookc ont i nuest obeawi del yus eds oci al medi apl at f or m.

Henc e, Fac ebookEventi sanabs ol ut e nec es s i t y .

Donotf or gett or egul ar l ys har e pi ct ur esoft heeventapp.

Andyes , di dyouj us tf or getFac ebookLi ve?

I fyoureventi st hr i vi ngwi t hyoungcr owd, got r endywi t hI ns t agr am andSnapchataswel l .

Lever aget hes epl at f or msandl ur et hem t oengage wi t hyoureventbydownl oadi ngyoureventapp.

Channel 4: Pr i nt St i l l pl anni ngt ogets omepr i ntmat er i al sf oryour event ?Thi si syetanot heroppor t uni t yf oryout o gett hewor doutaboutyourevent .

Ther ear e numer ousr out est hr ough whi chyou can us e t hes epr i nt edmat er i al sandmakes ur et ohavea s moot ht r ans i t i onf r om papert odi gi t al .

Ment i ont hemobi l eeventapponal l t hepr i nt eds i gnagel i kewel c ome boar d, badge, et c. andi ncl udet heQRCodet omakes ur et hati ti seas yt o s cananddownl oad.

I ncl udet hes cr eens hot soft hei nt er act i vef eat ur esands oci al act i vi t y s t r eam andl ett hem know t hatt heyar emi s s i ngoutonamaj oroppor t uni t y .

Al l t hi ngsc ons i der ed, notl ever agi ngFOMOi s n’ tr eas onabl e!

Gui deat t endeest ot heeventappf oraddi t i onal i nf or mat i onf ors peci ďŹ c f eat ur ess uchasdet ai l ed s chedul ei t emsors neakpeakt ot hekeynot e s peech.

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

Channel 5: I n-Per s on TheD-Dayi saboutt oc omeandyouhaven’ tyet r eachedt he1 00% adopt i onr at e?Donotwor r y!

Ther ear es t i l lal otofappr oachest o pr omot e youreventapp.

Or , ont heot herhand, r egar dl es s oft he pos s i bi l i t yt hatyou’ r ec ont entwi t ht he adopt i on r at e,t hes es t r at egi eswi l lhel p youi n expandi ngon eventapp engagement .

Haveeventadvocat esi npl ac e.

Al l s t affi ncl udi ngvol unt eer satyour events houl dhaveanappon t hei rphoneands houl dc ons t ant l ygui de at t endeest owar dsi t .

Haveaneventappambas s adorandaneventappboot hatyourevent .

Ayoungt ech-s avvyvol unt eerwhowi l l s er veast hegot oper s ont ot each t heappbas i csatt heevent .

Haves peaker sment i ont heeventapp.

Gi vet hem excl us i veac c es st o andot herc ont entt hat ’ spos t edont heapp.

Cons i s t entyetvi abl eappr oach t ogett hel as tl agger sdownl oadt heeventappl i cat i on.

Channel 6: Cont ent Cont ent i s t he hot t es t new channel f or mar ket i ng.I tc omesi nt he var i et y off or mat s i ncl udi ng vi deo, i nf ogr aphi cs ,s el ls heet s or eBooks ,webi nar s ,t es t i moni al s ,cas es t udi es , whi t epaper sandmuchmor e.

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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp

Pr ovi deus ef ul i nf or mat i onaboutt heeventandus ef ul knowl edge s har i ngt hr oughyourbl ogpos t s .T el l t hem how t omaket hemos tofyour event( fir s tt hi ngoughtt obedownl oadi ngyoureventapp) .

59%ofmar ket i ngpr of es s i onal swor l dwi denamevi deoast het ypeof c ont entwi t ht hebes tROI .Cr eat es hor teventt eas er s , s peaker ’ si nf or mat i on anddonotf or gett oi ncl udet heeventappdownl oadCTA. I nf ogr aphi csar el i kedands har edons oci al medi a3xmor et hanany ot hert ypeofc ont ent .

Henc e, maket hemos toutofi t .

Youhavecr eat edt heeventapp.

Youhavemar ket edi tt hor oughl y .

What ’ snext?

Al l t hes eeffor t swoul dbei nvai ni fyourat t endeesdon’ tdownl oadand engagewi t hyourapp.

So, l ear nhow t omaxi mi zeyoureventappadopt i on r at ei nt henextchapt er .

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2 1 0SURE-SHOTWAYSTOMAKE YOURATTENDEESDOWNLOAD YOUREVENTAPP Eventappi sanes s ent i al andhandyevent t echt ool f oraneventpl anner .

A goodeventappwi t hal l t her equi r edf eat ur escans i mpl i f yvar i oust as ksf or t heeventpl annerandcanc ont r i but et owar dsvar i ousas pect soft heevent f r om audi enc eengagementt of eedback.

Aneventor gani zeropt i ngf oraneventappmaybes uc c es s f ul i ncr eat i ng aneffici entappwi t hal l t hei mpor t antf eat ur es .

But , t het r uemeas ur ement ofs uc c es sf oraneventappi st headopt i onoft hateventapp.

Ac c or di ngt oGui debook,

“25%ofappadmi ni s t r at or sbel i ev et hatatl eas t a50%downl oadr at ei sr equi r edf ora goodROI onanev entapp” Henc e, t heappcanbedeemeds uc c es s f ul onl ywhenyourat t endees downl oadi tandengagewi t ht heapp.

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

Oneoft hemos tper s uas i vewayst ogetmaxi mum downl oadsand engagementonyourappi sbygoi ngpaper l es s .

Pl anapaper l es sevent , pr ovi di ngal l t hec ont entt oyourat t endees , f r om t hes chedul et ovenue maponyoureventappi nadi gi t al f or mat .

Her ear eaf ew mor es ugges t i onsast ohow aneventor gani zercani ncr eas e t hei reventappdownl oadsandengaget hei rat t endeeswi t ht heapp.

1 .

Pr omot eyourappdur i ngeventpr omot i ons: Eventor gani zer scangai nt r act i onon t hei reventappt hr ought hei rover al l eventpr omot i oni t s el f .

Theor gani zer s canpr omot et hei reventappt hr ough al l t hei rc onf er enc emat er i al ss uchas pos t er s , banner s , news l et t er saswel l ass oci al medi apos t s .

Theor gani zer ss houl dact i vel y pr omot et hei rappi ndi vi dual l yaswel l .

Thi si st ocr eat eawar enes saboutyourappandenc our aget heat t endeest o downl oadandus eyourappont hedayoft heevent .

Mor et heus er s , mor e t heROI .

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

2.

Cont es t sandGi veaways: I nor dert oi ncr eas eyoureventappadopt i on, i ti sext r emel ynec es s ar yt oengaget he audi enc ei nyourapp.

Agoodwayt odot hi s i sbypr ovi di ngs omei nc ent i veal ongwi t h engagement .

Eventor gani zer scanc onduct c er t ai nc ont es t sont heeventappi t s el fi nt he or m ofaqui zorachal l enge. f I nc ent i vescanbei nt hef or m ofgi veawaysat t heendofanevent .

Thes egi veawayst oocanhavet hebr andnameort he s pons or ’ snameont hem asawayofpr omot i on.

I t ’ sagoods t r at egyf or br andpr omot i on.

3.

I n-eventpaymenti nt egr at i on: I nt egr at i ngi n-eventpaymentwi t ht heeventappwi l l r educ eal otofhas s l e f ort heor gani zer saswel l asgi vet heat t endeesar eas ont odownl oadand ut i l i zet heapp.

Thef oodc ouponst hatar et obedi s t r i but edpos tr egi s t r at i on canbedi gi t i zedanddi s t r i but edt hr ought heappi t s el f .

T of ur t herent i c et heat t endees , var i ousf oodc ouponsanddeal scanbe gi vent hr ought heappt hatcanbeencas hedatvar i ousf oodsandbever age s t al l swi t hi nt heevent .

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

4.

Emphas i sont hei mpor t anc eofappt hr oughout t heevent: Ac ons t antr emi nderaboutt heappandi t sus ages houl dbegi vent ot he at t endees .

St ar t i ngwi t hr egi s t r at i oni t s el f , t heat t endeess houl dbedi r ect ed t owar dst heeventappf oral l t het as ks .

Thi sc oul dal s obement i onedatr egul ari nt er val sal ongwi t hot her announc ement satt heevent .

Ac ons t antr emi nderal ongwi t hanemphas i s ont heapp’ sut i l i t ywi l l hel pyouboos tupt hedownl oadr at eofyour eventapp.

5.

Gami ficat i on: Al l wor knopl aymakesJ ackadul l boy .

I t i sgr eatt ohaveaneffici enteventappand pr omot ei tac c or di ngl y .

But , t her ei sno har mi naddi ngal i t t l ef unt oi ti nvar i ous ways .

Gami ficat i oni soneoft hem.

Addi ngf unands i mpl egameswi l l s ur el y enc our aget heat t endeest oengagewi t h yourapp.

I ti sf unandwi l l hel pt heat t endees pas ss omet i me.

Anel ementofc ompet i t i on addedt ot hegamewi l l boos tt hechanc esof t heat t endeesdownl oadi ngapl ayi ngt he gamesi nt egr at edwi t ht heeventapp.

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

6.

Updat esonl as tmi nut echangesdur i ngt heevent: Anyevent , howeverwel l pl annedmay haves omel as tmi nut ehi c cupsatt i mes .

Cer t ai nt hi ngsmaynotbei nc ont r ol oft he or gani zer s .

Thi smayl eadt oc er t ai nl as t mi nut echangesoraddi t i ons .

Li veeventnews , updat esandchangesar e t obec onveyedt ot heat t endeest hr ough pus hnot i ďŹ cat i onswi t hi nt heappi t s el f .

Letyourat t endeesknow bef or ehandt hatt heys hal l beupdat edonal l t hes el as tmi nut emodi ďŹ cat i ons t hr ought heeventappi t s el f .

7 .

Debat esanddi s cus s i onsont heappt hr oughoutt he event: Theor gani zer scani ncr eas eat t endeeengagemental ongwi t ht hei revent appadopt i on.

Thi scanbedonebyengagi ngt heaudi enc ei ndebat esand di s cus s i onsont heeventappt hr oughoutt heevent .

Thes edi s cus s i onscanber el at edt ot heeventt hemeorcanbebas edon t hekeynot es peeches , pr es ent at i onsandt al ksatt heevent , et c.

Thi swi l l al s ogi veachanc et ot hos eat t endeeswhoar eal i t t l eaf r ai dofpubl i c s peaki ngt oexpr es st hei ropi ni onsands har et hei ri deas .

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

8.

Q&Awi t ht hes peaker sandpanel l i s t st hr ought heapp: Net wor ki ngpl at f or m andSoci al medi ai nt egr at i onar ever yus ef ul f eat ur es oft heeventapp.

Thes ef eat ur escanbeus edf ormul t i pl epur pos es .

Theor gani zer scanar r angeQ&As es s i onsexcl us i vel yf orques t i onsas ked t hr ought heeventappi t s el f , ei t hert hr ought henet wor ki ngpl at f or m oron Soci al Medi aasappear i ngont heeventappf eed.

Thi swi l l f ur t herat t endee engagementwi t ht hepr es ent at i onss i mul t aneous l yf aci l i t at i ngt heevent appadopt i on.

9.

FOMO: FOMO(FearOfMi s s i ngOut )i sa ps ychol ogi cal t r ai tt hatdr i vesust o doal otoft hi ngst hatwewoul dn’ t doot her wi s e.

Or gani zer scans ur el y cas hi nont heat t endees ’ FOMO. Getyourt eam, t hes peaker s , t he panel l i s t s , et c. , asmanypeopl easyou can, t hepanel l i s t s , et c. , asmanypeopl easyoucan, us eyoureventappand pr omot ei tf oryou.

Wor dofmout hwor ksbes tatmos tt i mes .

Maket he at t endeesf eel t hatt hey’ dbemi s s i ngoutons omet hi ngr eal l yi mpor t antby notus i ngyourapp.

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

1 0.

Ons i t eapps uppor t: Manyat i mei ti spos s i bl et hatt heat t endees mayfindi tdi fficul tt ounder s t andc er t ai n f unct i onsoft heapp.

I ti sal s opos s i bl et hatt he appmayhaves omebugst hatmayhavegone undi s c over edbef or e.

I ns uchcas es , i ti sal waysadvi s abl et ohaveon s i t eapps uppor tt ohel pt heat t endeesnavi gat e t hr ought heappands ol veal l t hei ri s s ues .

The or gani zer ss houl di nf or mt heat t endeespr i ort ot heeventaboutt heapp s uppor tandemphas i zeoni tt oas s ur et hei rat t endees .

Des i gni ngyourappt omaxi mi zeat t endeec onveni enc ei sanot herwayt o i ncr eas eyoureventapp’ sdownl oadr at es .

Theappcanbel ever agedeven bef or et heeventbegi ns .

Tr ans por t at i onf aci l i t i escanbeanaddedf eat ur e ont heapp.

Deal sonac c ommodat i onandt r ans por t at i oncanbepr ovi ded t hr ought heapp.

Apar tf r om t hi s , t of ur t herkeept heat t endeesandot hers t akehol der soft he eventi nf or med, t het r avel pl ansoft hedel egat escanal s obeupdat edon t heapp.

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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp

Deal scanal s obepr ovi dedonr egi s t r at i onandt i cket i ng, i fdonet hr ought he app.

Thes ear ej us taf ew wayst opur s uet heat t endeest odownl oadyour eventapppr i ort ot heevent .

Eventappsar eaboonwhent hey’ r edes i gnedandpr omot edapt l y .

Event appmar ket i ngi sanec es s ar yi nves t mentwi t hgr eatr et ur noni nves t ment aswel l asobj ect i ves , i fdoner i ght .

Thes ear ej us taf ew t i pst os etyouont her i ghtpat handhel pyouboos t youreventappadopt i onr at e.

Engagi ngyourat t endeesi st heobvi ousnexts t ep.

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3 HOW TODRI VEENGAGEMENT USI NGEVENTAPP Let ’ sgetbackt ot hes t or yofHar v ey!

WhenHar veywasyoung, onefineday , hi spar ent sboughthi m avi deo game.

Hewenthome, pl ayedi t , obs es s edoveri tandi nt er act edwi t hi t wheneverhehadt i me.

Thi si spr obabl yt hes t or yofever y21 s tc ent ur ychi l d whoats omepoi ntoft i mehasbeenengagedwi t ht het oysorgamest hat i nt er act edwi t ht hem andmadet hemos toft hei r“ l ei s ur et i me”exper i enc e.

J us tl i ket hi svi deogame, t hes uc c es sofyoureventi shi ghl ydependenton how wel l youar eabl et oengageyourat t endees .

Get t i ngyourat t endeeson boar di sj us thal ft hebat t l e.

Ther es ti show wel l youmanagedt oweave t hem i nt ot hef abr i cofyourevent .

At t endeesl ookupt oyoureventasar es our c ewhi chwi l l benefitt hem per s onal l yandpr of es s i onal l y .

Butt heyf eel per s onal i zedwhent heyar e engagedandt hat ’ swhatmakest hem t omakepur chas es , j oi nt heevent , engagewi t ht hes peaker s , exhi bi t or s , et c. andmos ti mpor t ant l ys i gnupf or yournextevent .

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How t oDr i veEngagementus i ngEventApp

NOPHONESALLOWEDi st her ul eofpas tc ent ur y .

Yourat t endeesar e al waysgl uedt ot hei rs cr eensandi t ’ st i met ous ei tt oyourbenefitandget t hei rat t ent i ont owar dsyourevent .

Amobi l eeventappl et syouper s onal i zeyoureventandl ett hem r es onat e wi t hyoureventatadeeperl evel wi t hj us tal i t t l eext r aeffor t s .

Andt hes e ext r aeffor t swoul dbet oengaget hem pr oact i vel y .

Engagementcannotbes t ar t edi nas ec ondormi nut eorevenanhour .

I thas t obecar ef ul l ycr af t edwi t hever ys t epyout akebef or e, dur i ngandaf t er t heevent .

So, l et ’ smas t ert hear tofengagi ngyouraudi enc ewi t ht heEVENTAPP.

Bef or eyourEvent1 .

Getever yoneonboar d: By‘ ever yone’ , I meanever yoneandnotj us tat t endees .

Get t i ngs peaker s , s pons or sandexhi bi t or sonappi sas i mpor t antasget t i ngat t endees .

Makes ur eever yone whoi sengagedwi t hyoureventknowsaboutyour eventapp.

Addi tt oyourr egi s t r at i ons i t e, news l et t er s , eventwebs i t e, PRpr omot i ons andmos ti mpor t ant l ygi ves houtoutt oyoureventappons oci al medi a.

Outofs i ghti soutofmi nd!

Henc e, geti ti nf r ontoft hei reyesandyou’ r e goodt ogo.

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How t oDr i veEngagementus i ngEventApp

Apar tf r om t hat , t omakeyoureventappdownl oadi ngpr oc es ss eaml es s , choos eaus er f r i endl yver s i onofdownl oadi ngl i nk.

Cr eat eaFOMOby hi ghl i ght i ngt hes peci al f eat ur esofyoureventapp-per s onal i zeds chedul es , i nt er act i ves es s i ons , gami ďŹ cat i on, et c.

2.

Enabl eear l yacces s: Endl es soppor t uni t i esar et her ef oryout oengage wi t hyouraudi enc eonc eyougett hem onboar d, notj us tf oror gani zer s , butf ors peaker s , s pons or s andexhi bi t or saswel l .

Onc et heat t endeesdownl oadyoureventapp, i ni t i at et hem t oengagewi t h youreventc ont entevenbef or et heoďŹƒci al s t ar t .

Cons i derpr ovi di ng mi ni mum oft hebas i ct hi ngsasment i onedbel ow : Gett heagendaoft heevent .

Ac c es st ot hes es s i oni ns i ght s , r eachi ngout t os peaker sandbl ogpr ovi di ngt henec es s ar yeventi nf or mat i on.

Lett hem cr eat et hei rper s onal i zeds chedul ef ort heevent .

Enabl e1 : 1meet i ngsevenbef or et heevents t ar t s .

Lett hem br ows et hr ought heat t endeel i s t s .

I nt er actwi t ht heat t endeewhoar eal r eadyonboar dvi aact i vi t ys t r eam andpr i vat emes s agi ng.

Pr ovi di ngt heat t endeeswi t ht henec es s ar yi nf or mat i ont hr ought heevent appwi l l el i mi nat et hel engt hypr oc es sofendl es semai l updat es .

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How t oDr i veEngagementus i ngEventApp

3.

Bui l dt hebuzz: Getyourat t endeesdownl oadyoureventapp.

Get t hem exi t edwi t hear l ybi r dengagement .

Andoffer t hem anexcl us i vegi veawayf orear l ybi r d engagement .

At t r actt hem t opl ayt hei n-appeventgameorans werear l yi n-apppol l sor at t r actt hem t oi ni t i at et hedi s cus s i on.

Cr eat eac ont es tandgi vet he wi nner soffer i ngl i kef r eeadmi s s i ont oaVI Pl ounge, gi f tcar ds , event mer chandi s e, et c.

Bef or et heeventi soffici al l ys t ar t ed, peopl ear emor el i kel yt opayt he at t ent i ont onot i ficat i onsandemai l s .

Ther eas onbei ngever yonei s expect i ngi mpor t antc ommuni cat i onsr egar di ngt heeventandever yone want st obeupdat edr egar di ngs peakerl i s t s , s chedul echangesandmor e.

Dur i ngyourEvent1 .

Makes es s i onsengagi ng: Thebes tt i met oengageyourat t endeesi sdur i ng t heeventbutunf or t unat el y , i ti st het i mewhenyou ar ei nt hemos tc ompet i t i onf ort hei rat t ent i on.

Mos t oft heat t endee’ st i mei st akenupbyt hes es s i ons ; andl et t i ngt hem getbor eddur i ngt hes es es s i onsi s t hel as tt hi ngyou’ dwant .

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How t oDr i veEngagementus i ngEventApp

Andt hat ’ swhyengagementdur i ngt hes es s i oni sver ycr i t i cal f ort heover al l audi enc eengagement .

Andf ort hatt ohappen, pr ovi det hem wi t hi n-app l i vepol l i ng, Q&Aanddi s cus s i onf eat ur et oaddanew l ayerofi nt er act i vi t y .

Donotmakeyours es s i onsaone-wayofc ommuni cat i ons .

Al s o, pr ovi des pac ei nt hemobi l eeventappt ol etat t endeest akenot est hat canbes har edaswel l andc onnectwi t hs peaker svi as oci al medi a.

2.

Letat t endeesnet wor k: Asweal l know, net wor ki ngi soneoft het opr eas ons whypeopl eat t endpr of es s i onal event s .

Mos toft he t i me, at t endeesl i nkeventval uet ot hec onnect i ons t heymakeatanevent .

Henc e, maket hemat chmaki ngpr oc es saseas yas pos s i bl ef orpeopl et omaket hel as t i ngandmeani ngf ul c onnect i ons , s ot hat t heyc omebackt oyoureventyearaf t eryear .

I n-app, at t endeet o-at t endeei nt er act i onhel psf aci l i t at eands i mpl i f y audi enc ec ommuni cat i on.

I tgi vest hem achanc et oc onnectandt al kwi t h ot herat t endeesi nt heevents peci ďŹ cenvi r onmentbef or es har i ngt heact ual per s onal i nf or mat i on.

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How t oDr i veEngagementus i ngEventApp

3.

Gami f yyourevent: Conf er enc esar emor ef uni fyoui nc or por at es ome gamesi ni t .

Al s o, gamesar eengagi ngandcapt i vat i ng whi chpr ovi deyourat t endeeswi t hnew wayst o exper i enc eyourevent .

Gami fic at i onl ever agest hedopami neandpr ovi desl ow-keychal l engesf or achi evements eeker sandus espos i t i ves t r es st odr i veengagement .

Ques t t ypegamesands cavengerhunt swor kes peci al l ywel l becaus ei tdr i ves at t endeest oc ompl et ewhatt heyhaves t ar t ed.

Al s o, findt heper f ectbal anc e.

Don’ tmakeyourgamess ochal l engi ngt hat t heydi ver tpl ayer s ’ at t ent i onf r om t heeventi t s el f .

I ts houl dbecapt i vat i ng enought okeept heus er spl ayands har ewi t ht heot hereventgoer s .

4.

Pus ht henot i ficat i on: Pus hnot i ficat i onsar eoneoft het op5s oughtaf t er f eat ur esbyt heeventor gani zer si naneventapp.

Theyar ees peci al l yeffect i vewhenus eddur i ngt he eventbecaus et i mi ngsar eever yt hi ngatanyevent es peci al l yatac onf er enc e.

Keepyourat t endeesc onnect edandnotannoyed.

Whet herdi r ect i ngat t endeest oal as t -mi nut echangeorenc our agi ngt hem t oengage, pus hnot i ficat i onsens ur et hatnoonei sl ef toutoft hel oop.

Al s o, youcancl as s i f yandmakeat t endeegr oupsands endt hem pus h not i ficat i onsi nbul k.

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How t oDr i veEngagementus i ngEventApp

Las t -mi nut echangef ort heeventgal adi nner ?Donotwor r y!

Pus h not i ficat i onsar eher et ohel pyouout !

5.

Beaconsar ebae: Not i ficat i onsar eal l aboutr eachi ngoutt or i ght peopl eatr i ghtt i meandbeac onsmaket hat pos s i bl e.

Beac onsar es mal l por t abl ewi r el es s devi c eswhi chwor kbas edonl ow-ener gy Bl uet oot ht echnol ogy .

Thes ear eoneoft het op8t echnol ogi est hatev entpl anner smus tembr ac e.

Beac onss endoutal er t sort r i ggernot i ficat i onofyourchoi c ewhens omeonewi t hyourmobi l eeventappwal ksnear byt hedevi c e.

Pl acet hem i n hi ght r afficar east ocapt ur eat t endees ’ at t ent i onast heywanderar ound t heevent .

Beac onsar enotj us tl i mi t edt opus hnot i ficat i ons , youcanal s or edi r ect t hem t oas peci ficpageorURL. Lever aget hi sbenefitandi ncr eas eyour s pons or s ’ andexhi bi t or s ’ ROI byus i ngbeac onst oenc our ageengagement whenat t endeeswal kbyboot hs , pr omot i ngexhi bi t or s ’ pr oduct sor c ont es t sandgi veaways .

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How t oDr i veEngagementus i ngEventApp

Af t eryourEvent1 .

Cont i nuet hemoment um : I fyouhaveopt edf ort hemul t i -eventapp, c ont i nuet os endoutnot i ficat i onsandupdat es aboutyourupc omi ngeventevenaf t ert he eventi sover .

Eveni fyouar eopt i ngf oras i ngl e eventapp, i ti si mper at i vet hatyoul ear n how t ous eanappf orpos t -eventengagement .

Sendoutpus hnot i ficat i ons , onc ei nawhi l e, t or emi ndaboutyourupc omi ng event sandt of ur t heryouror gani zat i on’ sgoal .

Her ei swhatyous houl dbe doi ng: Remi ndt hem t omaket hemos tofpos t -c onf er enc er es our c esl i ke i mages , vi deos , bl ogs , et c. ont heeventoror gani zat i onwebs i t e.

Al er t saboutyourupc omi ngevent s .

Or gani zec ont es t sandgi vedi s c ount sf ort hef ut ur eevent sf orr egul ar at t endees .

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How t oDr i veEngagementus i ngEventApp

2.

I ncr eas et hel ongevi t y: I ncr eas eyoureventROI bypr ovi di ngl as t i ng oppor t uni t i esf oryours pons or sandexhi bi t or s af t ert heeventaswel l bymaki ngt hei rpr ofil es ac c es s i bl eevenaf t ert heeventi sover .

Remember , i toughtbet wo-wayc ommuni cat i on.

Ever yonehasl i mi t edt i medur i ngt heevent i ncl udi ngyours pons or sandexhi bi t or s .

Andt heydefini t el ywoul dl i ket o checkont hei rpot ent i al l eadsonc et heeventbuzzi ss et t l eddownand ever yonei sbackt ot hei rbus i nes s .

Andt omaket hathappen, c ons i deraddi ngt hef ol l owi ngf eat ur esi nt he s pons or s ’ andexhi bi t or s ’ pr ofil e.

Companyi nf o.

Cont acti nf or mat i on Webs i t e&Soci al Medi al i nks Companypr oduct / s er vi c edi s pl ay Companybr ochur e/ document

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How t oDr i veEngagementus i ngEventApp

3.

Mas t ert hemet r i cs: Now t hatyoureventi soverandyouwer enotabl e t odr i vet heengagement , whatcanyoudo abouti t ?

Wel l , t hat ’ swhyweas kyout omas t ert hemet r i cs gamebyanal yzi ngt heover al l engagement .

Ut i l i ze t hi sdat at owhi chpar toft heeventyouraudi enc e l oved, ameas ur ewhi chwast hemos tr ewar di nganddi s car dt her es t .

Amobi l eeventapps houl dhavet hecapabi l i t yt odownl oadvar i ousmet r i cs f r om t heeventappi t s el f .

T ot al no. ofappdownl oads No. ofpeopl epl at f or m No. ofs es s i ons No. ofmeet i ngsr eques t edandac c ept ed No. ofexhi bi t or s ’ ands pons or s ’ pagevi ews T ot al no. ofnot est akenandmuchmor e.

Engagementi s n’ tahol l ow meas ur ement .

I t ’ sawayt ogetyourat t endees exci t edaboutyoureventandenhanc et hei rpar t i ci pat i onr at i o.

Themor es at i s fiedyourat t endeesar e, t heeas i eri twi l l bef oryout or each youreventgoal s .

Notonl yt hat , t heywi l l r et ur nt i met ot i mef orar epeat engagement -maki ngyoureventt heul t i mat es uc c es s .

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ABOUTTHEAUTHOR J aySi t apar ai sanengi neerhavi ngani ncl i nat i on t owar dsi nnovat i oni nt echnol ogy .

Cur r ent l y , as s oci at edwi t hHubi l o, anevent t echs t ar t up whi chai mst ochanget hewayhow event sar e or gani s edandpeopl enet wor katevent s .

J ayi spar t i cul ar l ypas s i onat eaboutcr af t i ngs t i mul at i ng, r es our cef ul andi n-dept hgui desf orEventPl anner st okeept hem updat edand acknowl edgedaboutl at es teventi ndus t r yt r ends .

Hei ss peci fical l y i nt er es t edi neffect i veus eofeventt echnol ogyands oci al medi af or gr eat erROI t hr oughi nnovat i vet hi nki ngands ki l l s .

J ayi sal s oaDi gi t al Mar ket er , Edi t or , Communi t yManageranda r egul arcont r i but ort oHubi l oBl og.

Hi sphi l i cnat ur ei spr onet odogs , poet r y , coffee, f r i endsandcoffee wi t hf r i ends .

I fyou' r eonTwi t t er , s ayHel l ot ohi m @j s i t apar aand f ol l ow hi sar t i cl esonbl og. hubi l o. c om.

AndJ ays ays , donotf or gett os har et hi sEbook!

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Aboutt heaut hor Hemani Shet hi saMas sCommuni cat i onmaj or andaneventent hus i as t .

Shei scur r ent l y as s oci at edwi t hHubi l o, acl oudbas edevent managementpl at f or mt hatai mst ohel pevent pr of es s i onal scr eat eexcept i onal event s .

Hemani s t r i vest ocr eat er es our cef ul gui dest hatpavewayf or i ns i ght f ul di s cus s i onbui l tar oundvar i ousf acet soft heeventi ndus t r y .

Shehasakeeni nt er es ti neventt echnol ogyandhow mul t i pl e i nnovat i onsi nt heďŹ el dcanhel pt r ans f or mt hewayevent sar e cr eat ed, mar ket edandexecut ed.

Hemani i sal s oacont entmar ket erandakeycont r i but ort oHubi l o Bl og.

Gocheckoutmor eofherhandyar t i cl esonbl og. hubi l o. c om.

Anavi dr eader , t r avel l erandamovi ebu, s hei sopent o conver s at i onsonanyt opi cundert hes un!

Goahead, s ayhel l ot o heront wi t t er@Hi mani Shet h.

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Wi t havi s i onofbui l di ngaone-s t ops ol ut i onf oranyt ypeofeventmayi tbeaconf er ence, as emi nar , awor ks hoporanof f -s i t eevent , Hubi l ohel psyoui nexecut i ngadynami cal l yi nt er act i veeventby s et t i ngupt heent i r eonl i nemanagements ui tr equi r edf ort heevent wi t hi naf ew mi nut es !

Saygoodbyet ot hemundanet as kofdoi ngt hi ngsmanual l yand al l ow t heeventmanagements of t war et odoi taneas i erandmuch mor eef ďŹ ci entway .

Aut omat et hewhol epr oces sandgetyour eventpower edbyHubi l o.

Theval ueaddi t i ont hatHubi l oof f er si sequi val entt ot hes er vi ces of f er edby7vendor s , maki ngi taper f ectr eci pef ors ucces s f ul eventpl anni ng.

Fr om eventcr eat i on, eventpr omot i on, event engagementt oanal yt i cs , wet ech-car eofal l yourevent t ech wor r i es .

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Wet ech-car eofyourevent

Vai bhavJ ai n vai bhav@hubi l o. com +91997 8941 67 2

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