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THEDEFI NI TI VEGUI DEFOR EVENTAPPMARKETI NG
TABLEOFCONTENTS I nt r oduct i on
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How t oCr af taMul t i -Channel Mar ket i ngSt r at egyf or yourEventApp
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1 0Sur eShotWayst oGetyourAt t endeesDownl oad yourEventApp
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How t oDr i veEngagementUs i ngEventApp
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I NTRODUCTI ON Under s t andi ngt hebas i csofanev entappandcr eat i ngaper f ect l yt ai l or ed mobi l eappf ory ourev enti sj us tnotenough. So, whati st henexts t eponc e you’ r eal l s etwi t haper f ectappr eadyt obedepl oyed?I t ’ sEventApp Mar ket i ng. Al l youreffor t s , t i meandmoneyi nves t edi nt heeventappwoul dbei nvai n i fi tr eapsnobenefit s , t angi bl eorot her wi s e. Thes ebenefit scanonl ybe avai l edi fyourat t endeesact ual l ydownl oadandengagewi t hyourapp. I nt hi shel pf ul vol ume, l ear nal l aboutt hecr af tofcr eat i ngaki ck -as s mar ket i ngs t r at egyf oryoureventappt omaxi mi zeadopt i onr at eandgai n opt i mum ROI f r om yourapp.
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1 HOW TOCRAFTAMUL TI -CHANNEL MARKETI NGSTRATEGYFOR YOUREVENTAPP Regar dl es sofwhet heryou’ r epl anni ngas mal l orl ar ges cal eevent , youar e pr obabl yc ons i der i ngorhaveal r eadydeci dedonhavi ngamobi l eeventapp. Bet hatasi tmay , butt hegamei sal l aboutget t i ngi nf r ontofr i ghtki nd i ndi vi dual s . Butdonotwor r y , i nt hi ss ect i onwe’ l l c overhow t omar ketyour eventappandgeta1 00%adopt i onr at e. Bef or emovi ngovert ot hat , how aboutweexami newhatar et hebas i c mi x -upst hateventor gani zer smakewhi l emar ket i ngt hei rapp.
1 .Ar eyous t i l l s t ucki n20t hCent ur y? You’ r es t i l l s t ucki nol ds chool waysl i kepr i nt edmat er i al , webs i t es , emai l s andwhatnot ! I ns pi t eoft hef actt hatyous houl ds hi f tyourf ocuson mobi l eappsi ns t ead.
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
2.Youexpectal oweradopt i onr at ebecaus eyouraudi encei s ol der? 7 5%ofs eni ors mar t phoneus er sdes cr i beowni ngas mar t phoneas “ c onnect i ng” . Thi si mpl i est hatyouraudi enc ei sembr aci ngt het echnol ogy . Whatdoest hi smeanf oryou?Yourat t endees , r egar dl es soft hei rage, ar e wi l l i ngt ogomobi l ei fnec es s ar yhel pi sf aci l i t at ed.
3.I syourappt oot r endyandi si tt ur ni ngoutt obecompl i cat ed t ous e? Thi si sar eal over s i ghtt hatmos toft heor gani zer smake. Anyeventapp whi chi sdi fficul tt out i l i zewi l l obvi ous l ygetabadmout hpubl i ci t y . Ther e ar ec er t ai nf eat ur eswhi char et r endyt oanor gani zerbutnotnec es s ar i l yt o t heat t endees , f orexampl e, i Beac oni nt egr at i on. New us er swon’ t downl oads uchappandcur r entus er smi ghtuni ns t al l i tbef or et heevent onl y .
4.Di dyoudos uffici entmar ket i ng? “ I fyoubui l di tt heywi l l c ome”does n’ tmakeadi ffer enc ei nt hi swor l d, bei t mobi l eappsoranyt hi ng. I fyouwantyourat t endeest odownl oadyour eventapp, you’ l l havet ogeti ti nf r ontoft hei reyesoverandoveragai n.
So, l et ’ sgets t ar t edwi t hf abr i cat i ngaf ant as t i cMar ket i ngSt r at egyf oryour mobi l eeventapp.
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
Makei tamul t i -channel mar ket i ngef f or t Theac c ompl i s hmentofanymar ket i ngendeavor sl i esi ncr os s -channel pr omot i oncampai gn. Ut i l i zeever yc onc ei vabl et ouchpoi ntwi t hyour pot ent i al at t endeest os pr eadt hewor daboutyourevent . 95%ofmar ket er sagr eet hatamul t i -channel s t r at egyt hatal l owst hem t o t ar gett hei rcus t omer si scr i t i cal t ot hei ror gani zat i on. Whi chchannel woul dbeagoodi deaf oryourmul t i -channel eor t s? Thes i mpl eans weri s-us eever ypos s i bl echannel . Thi si ncl udeswebs i t e, emai l s , phone, pr i nt , s oci al medi a, vi deoandeveni nper s on. Sayi ngt hi s , how aboutwebegi n?
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
Channel 1: Webs i t e
Her e’ show t odoi t ,
TheI nt er netbegan25year sbacki n1 991 .Si nc ei t s begi nni ng,i thasbeen 25year snow andyou’ r e r eadi ng t hi son yourmobi l e,s ubs equent l y ,we’ l l expectt hatyour event or or gani zat i on has a devot edwebs i t e. Ther ear enumer ouspl ac ement s on youreventwebs i t et o advanceyourmobi l e eventapp.
Pl ac eabanneraboutyoureventappont her egi s t r at i onpageast hi si s t hepl ac ewher et heyar emos ts er i ous . Gett hewor doutaboutyourevent appevenbef or et heys i gnup. Makes ur et oi ncl udeEventAppdownl oadCTAonr egi s t r at i ont hank youpage. Havet hem downl oad yourappnow bef or et heyl eavet hepage andi nc or por at ecl eargui del i nesonhow t oi ns t al l i t . Adver t i s ei tt hor oughl yonyouror gani s at i on’ swebs i t eandevent webs i t easwel l . Addi tt of oot erorheaderi fs paceper mi t s . Youcanl i kewi s e optf orpop-upswi t hcl earCal l t oAct i on.
Channel 2: Emai l Emai li ss t i l loneoft hemos tf avor i t emar ket i ng channel sofmos tmar ket er sbecaus ei thast he mos tas t oundi ngROIofanaver age$38f oreach$1 s pent .Fur t her mor e,about 53% of emai l s ar e openedonmobi l ephoneswhi chmakesi ti deal f or yourmobi l eapppr omot i on. HUBI L O
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
T obegi nwi t h, you’ l l bedoi ngt hi st oaddt heeventappdownl oadl i nk t oyourr egi s t r at i onc onfir mat i onemai l andaut o-s chedul eanot heremai l f ol l owi ng2dayst or emi ndt hem ofdownl oadi ngyoureventappi ft hey haven’ tyetdonei t . Bes ur et oaddal i t t l ei nf oaboutyoureventappi nt heemai l . Regar dl es s oft hepos s i bi l i t i est hats omeonei sunabl et oat t endt heevent , t heycan wi t houtmuchofas t r et chf ol l ow t hepr oc eedi ngst hr ought heappi t s el f . Doyouhaveanews l et t eroranot heremai l c ommuni cat i onmodet hat goesout ?Keepi nmi ndt oi ncl udet heeventapps houtouti nt hef or m ofa banneradwi t haURLandcl earCTA.
Channel 3: Soci al Medi a Soci al medi a us age has been gr owi ng exponent i al l yandwear eabs ol ut el ynotamazed wi t ht hat . T oday , 64%ofI nt er netus er sar eact i ve s oci almedi aus er sand85% oft hos eus er sar e act i veonmobi l e. Sameasemai l , s oci almedi ai s addi t i onal l yani ncr edi bl echannel t opr omot e youreventapp, s ubs equent l yi ncr eas i ngt headopt i onr at e. Wi t hr egar dst o#Has ht ags , Twi t t eri st hegot os oci al medi achannel f ormar ket er s . St ar tcr eat i ngt he eventbuzzwi t h#Event Has ht agand #Event Appt omakes ur et hatyoucat chever yone’ sat t ent i on.
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
Fac ebookc ont i nuest obeawi del yus eds oci al medi apl at f or m. Henc e, Fac ebookEventi sanabs ol ut e nec es s i t y . Donotf or gett or egul ar l ys har e pi ct ur esoft heeventapp. Andyes , di dyouj us tf or getFac ebookLi ve? I fyoureventi st hr i vi ngwi t hyoungcr owd, got r endywi t hI ns t agr am andSnapchataswel l . Lever aget hes epl at f or msandl ur et hem t oengage wi t hyoureventbydownl oadi ngyoureventapp.
Channel 4: Pr i nt St i l l pl anni ngt ogets omepr i ntmat er i al sf oryour event ?Thi si syetanot heroppor t uni t yf oryout o gett hewor doutaboutyourevent . Ther ear e numer ousr out est hr ough whi chyou can us e t hes epr i nt edmat er i al sandmakes ur et ohavea s moot ht r ans i t i onf r om papert odi gi t al . Ment i ont hemobi l eeventapponal l t hepr i nt eds i gnagel i kewel c ome boar d, badge, et c. andi ncl udet heQRCodet omakes ur et hati ti seas yt o s cananddownl oad. I ncl udet hes cr eens hot soft hei nt er act i vef eat ur esands oci al act i vi t y s t r eam andl ett hem know t hatt heyar emi s s i ngoutonamaj oroppor t uni t y . Al l t hi ngsc ons i der ed, notl ever agi ngFOMOi s n’ tr eas onabl e! Gui deat t endeest ot heeventappf oraddi t i onal i nf or mat i onf ors peci ďŹ c f eat ur ess uchasdet ai l ed s chedul ei t emsors neakpeakt ot hekeynot e s peech.
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
Channel 5: I n-Per s on TheD-Dayi saboutt oc omeandyouhaven’ tyet r eachedt he1 00% adopt i onr at e?Donotwor r y! Ther ear es t i l lal otofappr oachest o pr omot e youreventapp. Or , ont heot herhand, r egar dl es s oft he pos s i bi l i t yt hatyou’ r ec ont entwi t ht he adopt i on r at e,t hes es t r at egi eswi l lhel p youi n expandi ngon eventapp engagement . Haveeventadvocat esi npl ac e. Al l s t affi ncl udi ngvol unt eer satyour events houl dhaveanappon t hei rphoneands houl dc ons t ant l ygui de at t endeest owar dsi t . Haveaneventappambas s adorandaneventappboot hatyourevent . Ayoungt ech-s avvyvol unt eerwhowi l l s er veast hegot oper s ont ot each t heappbas i csatt heevent . Haves peaker sment i ont heeventapp. Gi vet hem excl us i veac c es st o andot herc ont entt hat ’ spos t edont heapp. Cons i s t entyetvi abl eappr oach t ogett hel as tl agger sdownl oadt heeventappl i cat i on.
Channel 6: Cont ent Cont ent i s t he hot t es t new channel f or mar ket i ng.I tc omesi nt he var i et y off or mat s i ncl udi ng vi deo, i nf ogr aphi cs ,s el ls heet s or eBooks ,webi nar s ,t es t i moni al s ,cas es t udi es , whi t epaper sandmuchmor e.
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How t oCr af taMul t i -ChannelMar ket i ngSt r at egyf oryourEventApp
Pr ovi deus ef ul i nf or mat i onaboutt heeventandus ef ul knowl edge s har i ngt hr oughyourbl ogpos t s .T el l t hem how t omaket hemos tofyour event( fir s tt hi ngoughtt obedownl oadi ngyoureventapp) . 59%ofmar ket i ngpr of es s i onal swor l dwi denamevi deoast het ypeof c ont entwi t ht hebes tROI .Cr eat es hor teventt eas er s , s peaker ’ si nf or mat i on anddonotf or gett oi ncl udet heeventappdownl oadCTA. I nf ogr aphi csar el i kedands har edons oci al medi a3xmor et hanany ot hert ypeofc ont ent . Henc e, maket hemos toutofi t . Youhavecr eat edt heeventapp. Youhavemar ket edi tt hor oughl y . What ’ snext? Al l t hes eeffor t swoul dbei nvai ni fyourat t endeesdon’ tdownl oadand engagewi t hyourapp. So, l ear nhow t omaxi mi zeyoureventappadopt i on r at ei nt henextchapt er .
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2 1 0SURE-SHOTWAYSTOMAKE YOURATTENDEESDOWNLOAD YOUREVENTAPP Eventappi sanes s ent i al andhandyevent t echt ool f oraneventpl anner . A goodeventappwi t hal l t her equi r edf eat ur escans i mpl i f yvar i oust as ksf or t heeventpl annerandcanc ont r i but et owar dsvar i ousas pect soft heevent f r om audi enc eengagementt of eedback. Aneventor gani zeropt i ngf oraneventappmaybes uc c es s f ul i ncr eat i ng aneffici entappwi t hal l t hei mpor t antf eat ur es . But , t het r uemeas ur ement ofs uc c es sf oraneventappi st headopt i onoft hateventapp. Ac c or di ngt oGui debook,
“25%ofappadmi ni s t r at or sbel i ev et hatatl eas t a50%downl oadr at ei sr equi r edf ora goodROI onanev entapp” Henc e, t heappcanbedeemeds uc c es s f ul onl ywhenyourat t endees downl oadi tandengagewi t ht heapp.
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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp
Oneoft hemos tper s uas i vewayst ogetmaxi mum downl oadsand engagementonyourappi sbygoi ngpaper l es s . Pl anapaper l es sevent , pr ovi di ngal l t hec ont entt oyourat t endees , f r om t hes chedul et ovenue maponyoureventappi nadi gi t al f or mat . Her ear eaf ew mor es ugges t i onsast ohow aneventor gani zercani ncr eas e t hei reventappdownl oadsandengaget hei rat t endeeswi t ht heapp.
1 . Pr omot eyourappdur i ngeventpr omot i ons: Eventor gani zer scangai nt r act i onon t hei reventappt hr ought hei rover al l eventpr omot i oni t s el f . Theor gani zer s canpr omot et hei reventappt hr ough al l t hei rc onf er enc emat er i al ss uchas pos t er s , banner s , news l et t er saswel l ass oci al medi apos t s . Theor gani zer ss houl dact i vel y pr omot et hei rappi ndi vi dual l yaswel l . Thi si st ocr eat eawar enes saboutyourappandenc our aget heat t endeest o downl oadandus eyourappont hedayoft heevent . Mor et heus er s , mor e t heROI .
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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp
2. Cont es t sandGi veaways: I nor dert oi ncr eas eyoureventappadopt i on, i ti sext r emel ynec es s ar yt oengaget he audi enc ei nyourapp. Agoodwayt odot hi s i sbypr ovi di ngs omei nc ent i veal ongwi t h engagement . Eventor gani zer scanc onduct c er t ai nc ont es t sont heeventappi t s el fi nt he or m ofaqui zorachal l enge. f I nc ent i vescanbei nt hef or m ofgi veawaysat t heendofanevent . Thes egi veawayst oocanhavet hebr andnameort he s pons or ’ snameont hem asawayofpr omot i on. I t ’ sagoods t r at egyf or br andpr omot i on.
3. I n-eventpaymenti nt egr at i on: I nt egr at i ngi n-eventpaymentwi t ht heeventappwi l l r educ eal otofhas s l e f ort heor gani zer saswel l asgi vet heat t endeesar eas ont odownl oadand ut i l i zet heapp. Thef oodc ouponst hatar et obedi s t r i but edpos tr egi s t r at i on canbedi gi t i zedanddi s t r i but edt hr ought heappi t s el f . T of ur t herent i c et heat t endees , var i ousf oodc ouponsanddeal scanbe gi vent hr ought heappt hatcanbeencas hedatvar i ousf oodsandbever age s t al l swi t hi nt heevent .
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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp
4. Emphas i sont hei mpor t anc eofappt hr oughout t heevent: Ac ons t antr emi nderaboutt heappandi t sus ages houl dbegi vent ot he at t endees . St ar t i ngwi t hr egi s t r at i oni t s el f , t heat t endeess houl dbedi r ect ed t owar dst heeventappf oral l t het as ks . Thi sc oul dal s obement i onedatr egul ari nt er val sal ongwi t hot her announc ement satt heevent . Ac ons t antr emi nderal ongwi t hanemphas i s ont heapp’ sut i l i t ywi l l hel pyouboos tupt hedownl oadr at eofyour eventapp.
5. Gami ficat i on: Al l wor knopl aymakesJ ackadul l boy . I t i sgr eatt ohaveaneffici enteventappand pr omot ei tac c or di ngl y . But , t her ei sno har mi naddi ngal i t t l ef unt oi ti nvar i ous ways . Gami ficat i oni soneoft hem. Addi ngf unands i mpl egameswi l l s ur el y enc our aget heat t endeest oengagewi t h yourapp. I ti sf unandwi l l hel pt heat t endees pas ss omet i me. Anel ementofc ompet i t i on addedt ot hegamewi l l boos tt hechanc esof t heat t endeesdownl oadi ngapl ayi ngt he gamesi nt egr at edwi t ht heeventapp.
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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp
6. Updat esonl as tmi nut echangesdur i ngt heevent: Anyevent , howeverwel l pl annedmay haves omel as tmi nut ehi c cupsatt i mes . Cer t ai nt hi ngsmaynotbei nc ont r ol oft he or gani zer s . Thi smayl eadt oc er t ai nl as t mi nut echangesoraddi t i ons . Li veeventnews , updat esandchangesar e t obec onveyedt ot heat t endeest hr ough pus hnot i ďŹ cat i onswi t hi nt heappi t s el f . Letyourat t endeesknow bef or ehandt hatt heys hal l beupdat edonal l t hes el as tmi nut emodi ďŹ cat i ons t hr ought heeventappi t s el f .
7 . Debat esanddi s cus s i onsont heappt hr oughoutt he event: Theor gani zer scani ncr eas eat t endeeengagemental ongwi t ht hei revent appadopt i on. Thi scanbedonebyengagi ngt heaudi enc ei ndebat esand di s cus s i onsont heeventappt hr oughoutt heevent . Thes edi s cus s i onscanber el at edt ot heeventt hemeorcanbebas edon t hekeynot es peeches , pr es ent at i onsandt al ksatt heevent , et c. Thi swi l l al s ogi veachanc et ot hos eat t endeeswhoar eal i t t l eaf r ai dofpubl i c s peaki ngt oexpr es st hei ropi ni onsands har et hei ri deas .
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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp
8. Q&Awi t ht hes peaker sandpanel l i s t st hr ought heapp: Net wor ki ngpl at f or m andSoci al medi ai nt egr at i onar ever yus ef ul f eat ur es oft heeventapp. Thes ef eat ur escanbeus edf ormul t i pl epur pos es . Theor gani zer scanar r angeQ&As es s i onsexcl us i vel yf orques t i onsas ked t hr ought heeventappi t s el f , ei t hert hr ought henet wor ki ngpl at f or m oron Soci al Medi aasappear i ngont heeventappf eed. Thi swi l l f ur t herat t endee engagementwi t ht hepr es ent at i onss i mul t aneous l yf aci l i t at i ngt heevent appadopt i on.
9. FOMO: FOMO(FearOfMi s s i ngOut )i sa ps ychol ogi cal t r ai tt hatdr i vesust o doal otoft hi ngst hatwewoul dn’ t doot her wi s e. Or gani zer scans ur el y cas hi nont heat t endees ’ FOMO. Getyourt eam, t hes peaker s , t he panel l i s t s , et c. , asmanypeopl easyou can, t hepanel l i s t s , et c. , asmanypeopl easyoucan, us eyoureventappand pr omot ei tf oryou. Wor dofmout hwor ksbes tatmos tt i mes . Maket he at t endeesf eel t hatt hey’ dbemi s s i ngoutons omet hi ngr eal l yi mpor t antby notus i ngyourapp.
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1 0Sur e-ShotWayst oMakeyourAt t endeesDownl oadyourEventApp
1 0. Ons i t eapps uppor t: Manyat i mei ti spos s i bl et hatt heat t endees mayfindi tdi fficul tt ounder s t andc er t ai n f unct i onsoft heapp. I ti sal s opos s i bl et hatt he appmayhaves omebugst hatmayhavegone undi s c over edbef or e. I ns uchcas es , i ti sal waysadvi s abl et ohaveon s i t eapps uppor tt ohel pt heat t endeesnavi gat e t hr ought heappands ol veal l t hei ri s s ues . The or gani zer ss houl di nf or mt heat t endeespr i ort ot heeventaboutt heapp s uppor tandemphas i zeoni tt oas s ur et hei rat t endees . Des i gni ngyourappt omaxi mi zeat t endeec onveni enc ei sanot herwayt o i ncr eas eyoureventapp’ sdownl oadr at es . Theappcanbel ever agedeven bef or et heeventbegi ns . Tr ans por t at i onf aci l i t i escanbeanaddedf eat ur e ont heapp. Deal sonac c ommodat i onandt r ans por t at i oncanbepr ovi ded t hr ought heapp. Apar tf r om t hi s , t of ur t herkeept heat t endeesandot hers t akehol der soft he eventi nf or med, t het r avel pl ansoft hedel egat escanal s obeupdat edon t heapp.
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Deal scanal s obepr ovi dedonr egi s t r at i onandt i cket i ng, i fdonet hr ought he app. Thes ear ej us taf ew wayst opur s uet heat t endeest odownl oadyour eventapppr i ort ot heevent . Eventappsar eaboonwhent hey’ r edes i gnedandpr omot edapt l y . Event appmar ket i ngi sanec es s ar yi nves t mentwi t hgr eatr et ur noni nves t ment aswel l asobj ect i ves , i fdoner i ght . Thes ear ej us taf ew t i pst os etyouont her i ghtpat handhel pyouboos t youreventappadopt i onr at e. Engagi ngyourat t endeesi st heobvi ousnexts t ep.
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3 HOW TODRI VEENGAGEMENT USI NGEVENTAPP Let ’ sgetbackt ot hes t or yofHar v ey!
WhenHar veywasyoung, onefineday , hi spar ent sboughthi m avi deo game. Hewenthome, pl ayedi t , obs es s edoveri tandi nt er act edwi t hi t wheneverhehadt i me. Thi si spr obabl yt hes t or yofever y21 s tc ent ur ychi l d whoats omepoi ntoft i mehasbeenengagedwi t ht het oysorgamest hat i nt er act edwi t ht hem andmadet hemos toft hei r“ l ei s ur et i me”exper i enc e. J us tl i ket hi svi deogame, t hes uc c es sofyoureventi shi ghl ydependenton how wel l youar eabl et oengageyourat t endees . Get t i ngyourat t endeeson boar di sj us thal ft hebat t l e. Ther es ti show wel l youmanagedt oweave t hem i nt ot hef abr i cofyourevent . At t endeesl ookupt oyoureventasar es our c ewhi chwi l l benefitt hem per s onal l yandpr of es s i onal l y . Butt heyf eel per s onal i zedwhent heyar e engagedandt hat ’ swhatmakest hem t omakepur chas es , j oi nt heevent , engagewi t ht hes peaker s , exhi bi t or s , et c. andmos ti mpor t ant l ys i gnupf or yournextevent .
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How t oDr i veEngagementus i ngEventApp
NOPHONESALLOWEDi st her ul eofpas tc ent ur y . Yourat t endeesar e al waysgl uedt ot hei rs cr eensandi t ’ st i met ous ei tt oyourbenefitandget t hei rat t ent i ont owar dsyourevent . Amobi l eeventappl et syouper s onal i zeyoureventandl ett hem r es onat e wi t hyoureventatadeeperl evel wi t hj us tal i t t l eext r aeffor t s . Andt hes e ext r aeffor t swoul dbet oengaget hem pr oact i vel y . Engagementcannotbes t ar t edi nas ec ondormi nut eorevenanhour . I thas t obecar ef ul l ycr af t edwi t hever ys t epyout akebef or e, dur i ngandaf t er t heevent . So, l et ’ smas t ert hear tofengagi ngyouraudi enc ewi t ht heEVENTAPP.
Bef or eyourEvent1 . Getever yoneonboar d: By‘ ever yone’ , I meanever yoneandnotj us tat t endees . Get t i ngs peaker s , s pons or sandexhi bi t or sonappi sas i mpor t antasget t i ngat t endees . Makes ur eever yone whoi sengagedwi t hyoureventknowsaboutyour eventapp. Addi tt oyourr egi s t r at i ons i t e, news l et t er s , eventwebs i t e, PRpr omot i ons andmos ti mpor t ant l ygi ves houtoutt oyoureventappons oci al medi a. Outofs i ghti soutofmi nd! Henc e, geti ti nf r ontoft hei reyesandyou’ r e goodt ogo.
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How t oDr i veEngagementus i ngEventApp
Apar tf r om t hat , t omakeyoureventappdownl oadi ngpr oc es ss eaml es s , choos eaus er f r i endl yver s i onofdownl oadi ngl i nk. Cr eat eaFOMOby hi ghl i ght i ngt hes peci al f eat ur esofyoureventapp-per s onal i zeds chedul es , i nt er act i ves es s i ons , gami ďŹ cat i on, et c.
2. Enabl eear l yacces s: Endl es soppor t uni t i esar et her ef oryout oengage wi t hyouraudi enc eonc eyougett hem onboar d, notj us tf oror gani zer s , butf ors peaker s , s pons or s andexhi bi t or saswel l . Onc et heat t endeesdownl oadyoureventapp, i ni t i at et hem t oengagewi t h youreventc ont entevenbef or et heoďŹƒci al s t ar t . Cons i derpr ovi di ng mi ni mum oft hebas i ct hi ngsasment i onedbel ow : Gett heagendaoft heevent . Ac c es st ot hes es s i oni ns i ght s , r eachi ngout t os peaker sandbl ogpr ovi di ngt henec es s ar yeventi nf or mat i on. Lett hem cr eat et hei rper s onal i zeds chedul ef ort heevent . Enabl e1 : 1meet i ngsevenbef or et heevents t ar t s . Lett hem br ows et hr ought heat t endeel i s t s . I nt er actwi t ht heat t endeewhoar eal r eadyonboar dvi aact i vi t ys t r eam andpr i vat emes s agi ng. Pr ovi di ngt heat t endeeswi t ht henec es s ar yi nf or mat i ont hr ought heevent appwi l l el i mi nat et hel engt hypr oc es sofendl es semai l updat es .
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How t oDr i veEngagementus i ngEventApp
3. Bui l dt hebuzz: Getyourat t endeesdownl oadyoureventapp. Get t hem exi t edwi t hear l ybi r dengagement . Andoffer t hem anexcl us i vegi veawayf orear l ybi r d engagement . At t r actt hem t opl ayt hei n-appeventgameorans werear l yi n-apppol l sor at t r actt hem t oi ni t i at et hedi s cus s i on. Cr eat eac ont es tandgi vet he wi nner soffer i ngl i kef r eeadmi s s i ont oaVI Pl ounge, gi f tcar ds , event mer chandi s e, et c. Bef or et heeventi soffici al l ys t ar t ed, peopl ear emor el i kel yt opayt he at t ent i ont onot i ficat i onsandemai l s . Ther eas onbei ngever yonei s expect i ngi mpor t antc ommuni cat i onsr egar di ngt heeventandever yone want st obeupdat edr egar di ngs peakerl i s t s , s chedul echangesandmor e.
Dur i ngyourEvent1 . Makes es s i onsengagi ng: Thebes tt i met oengageyourat t endeesi sdur i ng t heeventbutunf or t unat el y , i ti st het i mewhenyou ar ei nt hemos tc ompet i t i onf ort hei rat t ent i on. Mos t oft heat t endee’ st i mei st akenupbyt hes es s i ons ; andl et t i ngt hem getbor eddur i ngt hes es es s i onsi s t hel as tt hi ngyou’ dwant .
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How t oDr i veEngagementus i ngEventApp
Andt hat ’ swhyengagementdur i ngt hes es s i oni sver ycr i t i cal f ort heover al l audi enc eengagement . Andf ort hatt ohappen, pr ovi det hem wi t hi n-app l i vepol l i ng, Q&Aanddi s cus s i onf eat ur et oaddanew l ayerofi nt er act i vi t y . Donotmakeyours es s i onsaone-wayofc ommuni cat i ons . Al s o, pr ovi des pac ei nt hemobi l eeventappt ol etat t endeest akenot est hat canbes har edaswel l andc onnectwi t hs peaker svi as oci al medi a.
2. Letat t endeesnet wor k: Asweal l know, net wor ki ngi soneoft het opr eas ons whypeopl eat t endpr of es s i onal event s . Mos toft he t i me, at t endeesl i nkeventval uet ot hec onnect i ons t heymakeatanevent . Henc e, maket hemat chmaki ngpr oc es saseas yas pos s i bl ef orpeopl et omaket hel as t i ngandmeani ngf ul c onnect i ons , s ot hat t heyc omebackt oyoureventyearaf t eryear . I n-app, at t endeet o-at t endeei nt er act i onhel psf aci l i t at eands i mpl i f y audi enc ec ommuni cat i on. I tgi vest hem achanc et oc onnectandt al kwi t h ot herat t endeesi nt heevents peci ďŹ cenvi r onmentbef or es har i ngt heact ual per s onal i nf or mat i on.
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How t oDr i veEngagementus i ngEventApp
3. Gami f yyourevent: Conf er enc esar emor ef uni fyoui nc or por at es ome gamesi ni t . Al s o, gamesar eengagi ngandcapt i vat i ng whi chpr ovi deyourat t endeeswi t hnew wayst o exper i enc eyourevent . Gami fic at i onl ever agest hedopami neandpr ovi desl ow-keychal l engesf or achi evements eeker sandus espos i t i ves t r es st odr i veengagement . Ques t t ypegamesands cavengerhunt swor kes peci al l ywel l becaus ei tdr i ves at t endeest oc ompl et ewhatt heyhaves t ar t ed. Al s o, findt heper f ectbal anc e. Don’ tmakeyourgamess ochal l engi ngt hat t heydi ver tpl ayer s ’ at t ent i onf r om t heeventi t s el f . I ts houl dbecapt i vat i ng enought okeept heus er spl ayands har ewi t ht heot hereventgoer s .
4. Pus ht henot i ficat i on: Pus hnot i ficat i onsar eoneoft het op5s oughtaf t er f eat ur esbyt heeventor gani zer si naneventapp. Theyar ees peci al l yeffect i vewhenus eddur i ngt he eventbecaus et i mi ngsar eever yt hi ngatanyevent es peci al l yatac onf er enc e. Keepyourat t endeesc onnect edandnotannoyed. Whet herdi r ect i ngat t endeest oal as t -mi nut echangeorenc our agi ngt hem t oengage, pus hnot i ficat i onsens ur et hatnoonei sl ef toutoft hel oop. Al s o, youcancl as s i f yandmakeat t endeegr oupsands endt hem pus h not i ficat i onsi nbul k.
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How t oDr i veEngagementus i ngEventApp
Las t -mi nut echangef ort heeventgal adi nner ?Donotwor r y! Pus h not i ficat i onsar eher et ohel pyouout !
5. Beaconsar ebae: Not i ficat i onsar eal l aboutr eachi ngoutt or i ght peopl eatr i ghtt i meandbeac onsmaket hat pos s i bl e. Beac onsar es mal l por t abl ewi r el es s devi c eswhi chwor kbas edonl ow-ener gy Bl uet oot ht echnol ogy . Thes ear eoneoft het op8t echnol ogi est hatev entpl anner smus tembr ac e. Beac onss endoutal er t sort r i ggernot i ficat i onofyourchoi c ewhens omeonewi t hyourmobi l eeventappwal ksnear byt hedevi c e. Pl acet hem i n hi ght r afficar east ocapt ur eat t endees ’ at t ent i onast heywanderar ound t heevent . Beac onsar enotj us tl i mi t edt opus hnot i ficat i ons , youcanal s or edi r ect t hem t oas peci ficpageorURL. Lever aget hi sbenefitandi ncr eas eyour s pons or s ’ andexhi bi t or s ’ ROI byus i ngbeac onst oenc our ageengagement whenat t endeeswal kbyboot hs , pr omot i ngexhi bi t or s ’ pr oduct sor c ont es t sandgi veaways .
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How t oDr i veEngagementus i ngEventApp
Af t eryourEvent1 . Cont i nuet hemoment um : I fyouhaveopt edf ort hemul t i -eventapp, c ont i nuet os endoutnot i ficat i onsandupdat es aboutyourupc omi ngeventevenaf t ert he eventi sover . Eveni fyouar eopt i ngf oras i ngl e eventapp, i ti si mper at i vet hatyoul ear n how t ous eanappf orpos t -eventengagement . Sendoutpus hnot i ficat i ons , onc ei nawhi l e, t or emi ndaboutyourupc omi ng event sandt of ur t heryouror gani zat i on’ sgoal . Her ei swhatyous houl dbe doi ng: Remi ndt hem t omaket hemos tofpos t -c onf er enc er es our c esl i ke i mages , vi deos , bl ogs , et c. ont heeventoror gani zat i onwebs i t e. Al er t saboutyourupc omi ngevent s . Or gani zec ont es t sandgi vedi s c ount sf ort hef ut ur eevent sf orr egul ar at t endees .
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How t oDr i veEngagementus i ngEventApp
2. I ncr eas et hel ongevi t y: I ncr eas eyoureventROI bypr ovi di ngl as t i ng oppor t uni t i esf oryours pons or sandexhi bi t or s af t ert heeventaswel l bymaki ngt hei rpr ofil es ac c es s i bl eevenaf t ert heeventi sover . Remember , i toughtbet wo-wayc ommuni cat i on. Ever yonehasl i mi t edt i medur i ngt heevent i ncl udi ngyours pons or sandexhi bi t or s . Andt heydefini t el ywoul dl i ket o checkont hei rpot ent i al l eadsonc et heeventbuzzi ss et t l eddownand ever yonei sbackt ot hei rbus i nes s . Andt omaket hathappen, c ons i deraddi ngt hef ol l owi ngf eat ur esi nt he s pons or s ’ andexhi bi t or s ’ pr ofil e. Companyi nf o. Cont acti nf or mat i on Webs i t e&Soci al Medi al i nks Companypr oduct / s er vi c edi s pl ay Companybr ochur e/ document
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How t oDr i veEngagementus i ngEventApp
3. Mas t ert hemet r i cs: Now t hatyoureventi soverandyouwer enotabl e t odr i vet heengagement , whatcanyoudo abouti t ? Wel l , t hat ’ swhyweas kyout omas t ert hemet r i cs gamebyanal yzi ngt heover al l engagement . Ut i l i ze t hi sdat at owhi chpar toft heeventyouraudi enc e l oved, ameas ur ewhi chwast hemos tr ewar di nganddi s car dt her es t . Amobi l eeventapps houl dhavet hecapabi l i t yt odownl oadvar i ousmet r i cs f r om t heeventappi t s el f . T ot al no. ofappdownl oads No. ofpeopl epl at f or m No. ofs es s i ons No. ofmeet i ngsr eques t edandac c ept ed No. ofexhi bi t or s ’ ands pons or s ’ pagevi ews T ot al no. ofnot est akenandmuchmor e. Engagementi s n’ tahol l ow meas ur ement . I t ’ sawayt ogetyourat t endees exci t edaboutyoureventandenhanc et hei rpar t i ci pat i onr at i o. Themor es at i s fiedyourat t endeesar e, t heeas i eri twi l l bef oryout or each youreventgoal s . Notonl yt hat , t heywi l l r et ur nt i met ot i mef orar epeat engagement -maki ngyoureventt heul t i mat es uc c es s .
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ABOUTTHEAUTHOR J aySi t apar ai sanengi neerhavi ngani ncl i nat i on t owar dsi nnovat i oni nt echnol ogy . Cur r ent l y , as s oci at edwi t hHubi l o, anevent t echs t ar t up whi chai mst ochanget hewayhow event sar e or gani s edandpeopl enet wor katevent s . J ayi spar t i cul ar l ypas s i onat eaboutcr af t i ngs t i mul at i ng, r es our cef ul andi n-dept hgui desf orEventPl anner st okeept hem updat edand acknowl edgedaboutl at es teventi ndus t r yt r ends . Hei ss peci fical l y i nt er es t edi neffect i veus eofeventt echnol ogyands oci al medi af or gr eat erROI t hr oughi nnovat i vet hi nki ngands ki l l s . J ayi sal s oaDi gi t al Mar ket er , Edi t or , Communi t yManageranda r egul arcont r i but ort oHubi l oBl og. Hi sphi l i cnat ur ei spr onet odogs , poet r y , coffee, f r i endsandcoffee wi t hf r i ends . I fyou' r eonTwi t t er , s ayHel l ot ohi m @j s i t apar aand f ol l ow hi sar t i cl esonbl og. hubi l o. c om. AndJ ays ays , donotf or gett os har et hi sEbook!
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Aboutt heaut hor Hemani Shet hi saMas sCommuni cat i onmaj or andaneventent hus i as t . Shei scur r ent l y as s oci at edwi t hHubi l o, acl oudbas edevent managementpl at f or mt hatai mst ohel pevent pr of es s i onal scr eat eexcept i onal event s .
Hemani s t r i vest ocr eat er es our cef ul gui dest hatpavewayf or i ns i ght f ul di s cus s i onbui l tar oundvar i ousf acet soft heeventi ndus t r y . Shehasakeeni nt er es ti neventt echnol ogyandhow mul t i pl e i nnovat i onsi nt heďŹ el dcanhel pt r ans f or mt hewayevent sar e cr eat ed, mar ket edandexecut ed. Hemani i sal s oacont entmar ket erandakeycont r i but ort oHubi l o Bl og. Gocheckoutmor eofherhandyar t i cl esonbl og. hubi l o. c om. Anavi dr eader , t r avel l erandamovi ebu, s hei sopent o conver s at i onsonanyt opi cundert hes un! Goahead, s ayhel l ot o heront wi t t er@Hi mani Shet h.
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Wi t havi s i onofbui l di ngaone-s t ops ol ut i onf oranyt ypeofeventmayi tbeaconf er ence, as emi nar , awor ks hoporanof f -s i t eevent , Hubi l ohel psyoui nexecut i ngadynami cal l yi nt er act i veeventby s et t i ngupt heent i r eonl i nemanagements ui tr equi r edf ort heevent wi t hi naf ew mi nut es ! Saygoodbyet ot hemundanet as kofdoi ngt hi ngsmanual l yand al l ow t heeventmanagements of t war et odoi taneas i erandmuch mor eef ďŹ ci entway . Aut omat et hewhol epr oces sandgetyour eventpower edbyHubi l o. Theval ueaddi t i ont hatHubi l oof f er si sequi val entt ot hes er vi ces of f er edby7vendor s , maki ngi taper f ectr eci pef ors ucces s f ul eventpl anni ng. Fr om eventcr eat i on, eventpr omot i on, event engagementt oanal yt i cs , wet ech-car eofal l yourevent t ech wor r i es .
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Wet ech-car eofyourevent
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