Media Pack 2015/16

START A CONVERSATION WITH 20,000 STUDENTS

201 5—16

MEDIA PACK

Year of Study Distribution

About Us Who are we?

We’re a charity that aims to make life better for all students at the University of Huddersfield. To do this we offer our 20,000 students a number of services such as impartial advice, volunteering opportunities, sports and societies, as well as events, trips and the chance to get involved in campaigning for change.

We are firmly at the centre of student life and are currently based at the heart of the University’s only campus – located right next to a busy town centre. In 2014 we moved into a flagship University development called Student Central and occupy an entire floor with significant presence and footfall.

What makes up 20,000 students?

Our Students’ Union has a diverse membership, almost all of whom are based at our Queensgate campus.

All figures provided through the publication are correct as of May 2015

Study Type Distribution

Membership Age Distribution

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Get in touch for our rates & info | su.marketing@hud.ac.uk

Why Advertise With Us? Why are we best placed to help you start a conversation with 20,000 students?

1. Students have spending power. With an average individual spend of over £6500 per year, students form a lucrative market and one that is notoriously difficult to penetrate with so many organisations chasing their custom.

2. Often living away from home for the first time, students have to make choices on which brands to purchase and/or consume. That’s why attracting them to your product or service has real potential for generating long-term engagement and brand loyalty. It’s about having the opportunity to create a sustainable relationship with the student market in Huddersfield.

4. We will work with you to fine tune your messages with our expertise and together, we’ll create a package that will support you to achieve your marketing objectives.

Whether that’s building brand awareness or creating direct sales, we’ll offer bespoke guidance and support the entire way.

5. We’ve got a strong track record of helping organisations grow. 90% of firms who advertised with us in 2013 came back in 2014, and our feedback from commercial events such as Freshers’ Festival shows high levels of satisfaction with our customer service.

As a third sector organisation, we offer heavy discounts for charities – contact us for more details.

3. We’re their Students’ Union. We’re the only organisation exclusively affiliated with the University of Huddersfield. We’re a brand they acknowledge and trust. We give you a unique opportunity to reach out to them directly and in a range of different ways.

of firms who advertised with us in 2013 came back in 2014

5

Get in touch for our rates & info | su.marketing@hud.ac.uk

Freshers’ Festival 2015 Every year we’re responsible for planning and delivering the welcome events for students at the University of Huddersfield. Everything is open to all 20,000 students, but we also specifically target it at the 6000 new freshers who arrive excited and raring to go.

We’re the only organisation affiliated to the University of Huddersfield who has access to this market. We’re in contact with students before they arrive. We help them through the process of planning and getting ready for University life. We’re the gatekeeper for engaging them in those vital first few weeks in Huddersfield.

Freshers’ Festival Corporate Sponsorship

Become an official corporate sponsor for Freshers’ Festival 2015. This gives you ultimate brand awareness among students, making you synonymous with the SU and gives you pride of place at all our events, activities and in our publicity. Contact us for more details about this high-profile opportunity.

Freshers’ Fair

(Mon 21 – Tue 22 Sep) The most prominent daytime event of the entire week. Spread over two full days and held in the University Sports Hall at the heart of campus, the fair attracts over 6000 students. This year is set to be bigger and better than ever.

Acting on student feedback last year, we moved it to the start of the week, combined all our smaller fairs into a single event (sports, societies, volunteering, local charities, commercial companies) and ran high profile stunts all around campus to really generate a buzz for new students. This year we’re doing it again, but bigger!

Freshers’ Guide

Our annual Freshers’ Guide gives new students all the crucial information about student life in Huddersfield and is available online before they even arrive. We also give out over 5000 hard copies across the course of the week and make it available through our website.

Options include: • • • •

Full page advert Half page advert Quarter page advert Discount voucher

It’s your opportunity to have a face-to-face conversation and really make sure you’re engaging with students.

Options include: • •

• •

One/two day attendance Standard/premium stalls (both indoors and outdoors) Experiential Posters and other signage

*information provided by smartinsights.com

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Get in touch for our rates & info | su.marketing@hud.ac.uk

Freshers’ Emails

We have exclusive access to students before they even arrive in Huddersfield. Each year we get the opportunity to send a number of targeted emails to new students after their results in August – introducing the Students’ Union, letting them know about Freshers’ Festival tickets and other things like top-tips on what to bring to University.

Our open rates for these emails range from 50 – 70% (the national average is 22.87%*) giving you a unique opportunity to get your offer in front of thousands of potential new customers.

Options include: • Email advertisement • Email section Content must include a student offer/benefit/discount

Market Stalls

(Wed 23 – Fri 25 Sep) Freshers’ Festival doesn’t stop after Freshers’ Fair. With incredibly high levels of foot traffic all week, we’re offering organisations the chance to book a stall in a more relaxed environment. Perfect for companies who want to stand out from the noise. We’ll also have the opportunity for a limited number of market stalls outside on the University plaza.

Freshers’ Goodie Bags

Students love freebies and our Freshers’ Goodie Bag is the single thing they expect most when they get to Freshers’ Fair.

We pack them ourselves, distribute over 5000 from our SU stall, and run loads of competitions: like putting free tickets for events that have sold out in random bags.

Options include: • • • •

Bag sponsorship (including exclusivity) Leaflet insert Product insert Competition insert

Event Sponsorship

HudLive

HudLive is by far the largest evening event of Freshers’ Festival. It takes the form of a small music festival, with performances from high-profile live bands and world-famous DJs (see image opposite). Sponsorship of this event grants unparalleled exposure, showing off your brand to thousands of students and establishing a link between your organisation and one of the highlights of their university experience.

Options include: • Event sponsorship • Stall at the event

Alongside our daytime activities, we also run a full programme of evening events – all of which sell out well in advance of the week.

Options include: • • • •

HudCrawl (including t-shirt sponsorship) HudMovies Campus Tea Party HudLive – see next section

5000 goodie bags

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6000+

5000

Freshers’ Fair attendees

Freshers’ guides

Get in touch for our rates & info | su.marketing@hud.ac.uk

Annual Opportunities Our year round opportunities are an excellent way to promote your brand to students throughout the academic year. Our rates are all based on partnerships with large commercial enterprises, but as a third sector organisation we have heavily discounted rates available for charities, local businesses and student enterprises. Please contact us for further details to discuss this.

Website

Our website www.huddersfield.su attracts 60,000 unique hits a month and is updated daily with all the latest news and information from the Students’ Union. It’s the digital heart of everything that we do, and is used daily by our students.

Options include: • Homepage adverts • Sub-page adverts • News Article Adverts

Email

Our weekly emails are a great way to ensure you broadcast a direct message to all of our members, with content sent out via a modern, professionally branded HTML communication. From June 2014

8910 Followers

we implemented a responsive email client boosting our average open rates to over 40%. By integrating your offer into these you can be certain that your content will look great no matter what device is used by our students.

Options include: • Adverts (per email)

Social Media

Our student community are highly active on social media with over 22,000 people following the Students’ Union across Twitter and Facebook.

Options include: • Twitter (Tweets & Retweets) • Facebook (Posts & Shares)

13,679 Likes

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6000

Average student reads per week

1000+ Followers

60K

Unique website hits per month

Get in touch for our rates & info | su.marketing@hud.ac.uk

Promotional Stands

With a high daily footfall, the Students’ Union is the perfect place to interact with students face-to-face. It gives you the opportunity to have a genuine conversation with students in a friendly, relaxed atmosphere.

Options include: • Half day (10:00 – 13:00 or 14:00 – 17:00) • Full day (10:00 – 17:00) Please note there are discounts available for multiple bookings.

Posters

Placed across the Students’ Union in highly visible areas, posters are a great way to reinforce your message to the student market. We have numerous poster sites ranging from A4 to A1 throughout the Students’ Union. These include highly effective bathroom sites where a captive audience ensures your campaign gets the exposure it needs.

Roller Banners

Roller banners are a great way to promote your messages as they are quick and easy to position and can be placed in high footfall areas.

Options include: • Site only • Printing by SU and site

Plasma Screens

We have a number of high definition plasma screens available across the Students’ Union. This is a great way to catch students’ attention as they relax with friends throughout the day. Adverts are displayed on rotation (max 5 adverts at any time).

Options include: • SU main floor — portrait or landscape • SU Shop — portrait

Newspaper Adverts

T’HUD is the University of Huddersfield’s student magazine. A popular read amongst students, the newspaper is circulated across campus with six editions per year, going out to over 5000 students each time.

Options include: • • • •

Half page advert Full page advert Cover wrap-around Banner advert on T’HUD website

450,000+ Footfall across our advertising display network 13

Organisations that advertise with us

Get in touch for our rates & info | su.marketing@hud.ac.uk

Sponsorship Events We have an array of one-off sponsorship opportunities available at key events in the student calendar. Being associated with popular events can provide high levels of exposure and build lasting loyalty with our students.

Varsity

(March/April) The first Varsity between Huddersfield and Bradford took place in 1988 and has continued to go from strength to strength ever since. The event itself has evolved over the years to allow for more sports to be included and to accommodate the ever growing interest from spectators. Well over 2000 students are involved.

Options include: • Overall event sponsorship • T-shirt ticket sponsorship • Programme advert

Refreshers’

(January) Refreshers’ welcomes students back from the Christmas break with a week-long programme of events, including the everpopular Hudcrawl and Refreshers’ Fair plus many more.

Options include: • Corporate sponsorship • Refreshers’ Fair stalls • Event sponsorship

SU Awards

(May) The Students’ Union Awards is a night that we all look forward to at the end of the academic year. We get to look back and recognise the great things students have done for each other throughout the year that essentially make student life better.

As always, we have a host of awards to recognise some of this fantastic work done by individuals and groups who have gone the extra mile.

Bonfire Night

(November) Bonfire night is one of the newest editions to the SU events calender and isn’t one to be missed. With more than 1000 students, friends and family attending, it’s a great night.

Options include: • Event sponsorship • Stall at the event

Other opportunities • • • • • • •

St Patricks’ Day events Spring Break HudMovies HudQuiz Educating Huddersfield Summer Jobs Fair Volunteering Fair

Options include: • Individual award sponsorship • Overall event sponsorship

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Get in touch for our rates & info | su.marketing@hud.ac.uk

Other

Student Sports Clubs and Societies

The Students’ Union is home to 113 sports clubs and societies made up of more than 2800 individuals. Sponsoring one/many of these groups gets you the opportunity to speak with them directly.

Options include:

Competitions

Not got money to splash on advertising?

Providing the Students’ Union with competition prizes will help to get your company name out there. With plenty of competitions throughout the year, this will guarantee you exposure to our students.

Options include:

113 clubs & socs

• Physical prize • Membership prize

• Leisure wear sponsorship • General sponsorship

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Sports Kit

Get your company name front and centre on each and every playing kit (nearly 400) representing the University of Huddersfield.

This sponsorship opportunity gives you year-round exposure to both players and spectators, both home and away.

2000+

students involved in varsity

members

1024

sports club members

1825

society members

Options include: • Two year sponsorship

attended by students, family & friends

1000+

attended bonfire night

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Get in touch for our rates & info | su.marketing@hud.ac.uk

Some of the organisations we have worked with

LAWRENCE BATLEY

THEATRE HUDDERSFIELD INSPIRING PERFORMANCE

If you want to get involved with any of the opportunities mentioned in this pack, or you have any other questions, please get in touch with our Communications & Marketing team.

phone: email:

01484 47 3442 su.marketing@hud.ac.uk