A sample of Kiva Playbook by huiying_tan

Community.Capital.Connection

08 WHAT

What is Kiva What is Kiva US

20 10 WHO

WHY

Building community Lending teams Lending circles

Kiva partners Kiva trustees Kiva lenders Kiva borrowers Kiva ambassadors

MARKETING Branding folder Flyers Posters Presentation Mailing list Monthly newsletter Email Templates Stories hub

ALL IN A DAY’S WORK

30 APPLICATION PROCESS Languages Useful Tips

Kiva US Roaster Funnel Tracker/ glance Looker/sales force Leads dashboard Training Admin

Kiva Important Links

“Loans that change lives”

The Mission: To reinsert relationships into the financial system. We aim to fill the gap of affordable,flexible friendly capital for entrepreneurs that struggle to find other forms of financing.

Kiva Kiva is an international nonprofit, founded in 2005 and based in San Francisco, with a mission to connect people through lending to alleviate poverty. We celebrate and support people looking to create a better future for themselves, their families and their communities. By lending as little as $25 on Kiva, anyone can help a borrower start or grow a business, go to school, access clean energy or realize their potential. For some, itâ&#x20AC;&#x2122;s a matter of survival, for others itâ&#x20AC;&#x2122;s the fuel for a life-long ambition.

Kiva US Kiva Borrowers can raise a 0% interest loan up to $10,000, with a term of up to 36 months. Borrowers apply online, go through our review process, and fundraise their loans from their personal network as well as Kivaâ&#x20AC;&#x2122;s community of lenders.

For more information, please visit :

Kiva Playbook

Kiva Partners Kiva partners with a range of organizations, including microfinance institutions (MFIs), social businesses, schools and nonprofits. These organizations are united by a strong commitment to serving the needs of poor, vulnerable and/or excluded populations, either through financial services or by using credit to expand access to beneficial products and services. In order to apply for partnership, an organization must at minimum: • Display a strong commitment to serving the needs of poor, vulnerable, and/or excluded populations. • Demonstrate a need for charitable capital, • Operate an existing lending program with portfolio quality that is in line with market context and industry standards, or be prepared and legally able to set up a lending program. • Provide a specific proposal for using Kiva’s capital to fund loans with a) high social or environmental impact, and b) pricing that is in line with market context and industry standards. • Be able to post at least $50,000 USD in loans in the first 12 months on the Kiva website, with capacity to grow in subsequent years. Have assets or operating revenues of at least $100,000 USD. • Be able to legally accept and repay US Dollar debt capital and manage currency risk • Be legally registered, licensed, and in good standing. Please note that Kiva is currently unable to accept applications from organizations solely registered in the European Union, mainland China, India, Uzbekistan, or Venezuela. This list may change on an ongoing basis. For more information, please visit

Kiva Playbook

How to be a Lender

How to Lend and Checkout

Please visit https://www.kiva.org/lend to get more information.

Please visit: Due Diligence and Monitoring: The Risks of Lending:

How it works Choose a borrower

Browse categories of borrowers people looking to grow businesses, go to school, switch to clean energy and more.

Repeat!

Make a loan

Use the repayment to support another borrower, or withdraw your money.

Select a borrower who you connect with and help fund a loan with as little as $25.

Get repaid

Receive updates on your loans and see the dollars return to your kiva account.

Kiva Playbook

Building community

• Our objective is to continue to add value for the borrower, build community with them, and ensure repayments as best we can • Over 95% of the borrower’s life cycle happens after they receive the loan.

Kiva Playbook

We can do that in a bunch of ways: Marketplaces Driving customers to them

Kiva Playbook

Hosting workshops Providing encouragement Building their credit Connecting them to larger loans

What is a Lending Circle

For people who need guidance through a loan:

A group of 6 entrepreneurs will lend money to each person in the group

$25 $25

$25

$25 $25

Non-English speaker

Non-tech savvy or without access to a computer

Someone who could use community support in building their business

Enterpriser

• Every individual will need $125 total in their bank account to lend to the group. • Person A will lend $25 to Person B, $25 to Person C,etc. until Person A has used up all their $125. • Every person will lend in the same way Person A does.

Kiva Playbook

What is a Lending Circle Lead (LCL)

Required For Next Meeting Bring the names & email addresses of each of the 6 borrowers in the group.

Kiva’s “point person” • Takes charge of the group • Guides each person to success • Helps them with translating their application.

Complete the paper application in English and put all the answers in a word document.

Benefits • The title of a Kiva LCL • A commission salary: $25(Kiva credit) for each additional borrower who starts to repay their loan • Invitation to our 2017 November launch event and any of our community events. These are good networking and exposure opportunities. • LCL will get an appreciation certificate from KIVA San Jose AND Peninsula office for their work and contribution.

Set up a Paypal account. Link a card and bank account. Paypal will send your bank 2 deposits (under $1) in 2-3 days. Have these numbers ready, you can find these 2 deposit amounts in your statement or by calling your bank.

Qualifications • A leader: someone who can take charge of the group • A problem solver: someone who can help people obtain their financial information and help solve issues that arise • A team-player: someone who can work with the Kiva staff and give updates • Fluent in English and whatever language the rest of the group speaks • Organized: must be able to keep files and information of the rest of the group • A desire to build a community and help entrepreneurs • Most importantly--someone willing to learn and teach! 26

Email or call us with any questions but have everything done by next meeting.

Kiva Playbook

Finish the LCL Application

Step 3 Edit the essay questions Aim to display a person who is: entrepreneurial, excited, organized • Talk about any marginalization in an honest way Avoid describing someone as: sad, helpless, disorganized, incompetent, greedy The loan should be about empowering a capable individual Describing any challenges should be followed by either: • How the person overcame the challenge • How the loan will help the person overcome the challenge

Step 1 Log into and verify

Email address.

Paypal account (enter the two deposit amounts).

Kiva account

Ask follow-up questions to get as many details about the investments, personal story, and any past experiences being an entrepreneur

Step 2 Take or upload a professional photo

The essays should be as professional as a magazine feature article of a business Read over all example essays

Helpful Tips: • Lots of light • Horizontal orientation • Big smiles • Displays the business

Do you feel good about your application? Don’t submit until you feel GREAT! Can you explain this to someone else?

Step 4 Taking Charge

Now you are going to guide the other group members through what we did today. Practice helping someone with their essay. Remember that every story is unique! Don’t tell people what to say, ask them as many questions as you can. Pretend you are a journalist, interviewing someone and writing their story for an audience. Their stories will be visible to people in 89 countries.

Good

Bad

Kiva Playbook

Things to take home:

This will also be emailed to each group member

Paypal Customer Service number (1 888 221 1161): call this number for any trouble setting up/logging into an account or linking a card/bank account.

5 copies of the paper application for each group member. This will becompleted by next in-person meeting. 1 copy of a well-completed and badlycompleted application. This is for all group

members to refer to. Have every person take a photo of the examples.

First Meeting with the Full Lending Circle What everyone should bring ready:

Professional photo

Completed paper application

Personal ID card (driver’s license, passport, some kind of registration)

What we will verify for each person:

Schedule a check-in phone call._________________________ 1 application must be completed before the call and any questions must be asked. All applications must be completed by next meeting.

Check-In Phone Call

Email address

Things to have ready by the phone call: A status update on every group member: what step are they on, what challenges have they had, what challenges have you had with them 1 completed typed-up application: email this to me beforehand. We will be editing this together and making it great. A list of questions written down (you can even email this to me beforehand) An update on yourself! How are you doing? How can I better support you? Do you feel able to have the every paper application completed by the next meeting? 30

Kiva Playbook

Paypal account: we will link a bank account and credit/ debit card

Edit the essay questions • Aim to display a person who is: entrepreneurial, excited, organizedTalk about any marginalization in an honest way • Avoid describing someone as: sad, helpless, disorganized, incompetent, greedy • The loan should be about empowering a capable individual

For Next Time:

Paypal will send each person’s bank 2 deposits (under $1) in 2-3 days. Have these numbers ready, you can find these 2 deposit amounts in your statement or by calling your bank. We will be entering these 2 numbers into Paypal during the next meeting.

Kiva Playbook