Series: Innovation Secrets Revealed
SenseMaking for ChangeMaking Elizabeth Pastor IESE Graduate Business School New York City, February 2012
REAL THINK TOOLS for the REAL WORK WORLD InsightLab | StrategyLab | UnderstandingLab
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Humantific is a new breed of SenseMaking-based Transformation Consultancy. 6 West 18th Street, 9th Floor | New York, NY 10011 | www.humantific.com InsightLab | StrategyLab | UnderstandingLab
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Making the strange familiar. Making the familiar strange. William J.J. Gordon Synectics: The Development of Creative Capacity 1961
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Challenges are changing! Work is changing!
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Work is Changing: Complexity Rises
What skills & tools are needed to do this work?
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Work is Changing: Time Frames are Compressed
What skills & tools are needed to do this work?
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Challenges are Changing : Thinking Integration
Today Yesterday
What skills & tools are needed to do this work?
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Challenges are Changing / Architecture of How
What skills & tools are needed to do this work?
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Design (Thinking) is changing!
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Making the strange familiar. Making the familiar strange. William J.J. Gordon Synectics: The Development of Creative Capacity 1961
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Sense Making
Strange Making
Making the strange familiar.
Making the familiar strange.
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Two different mental operations…
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Sense Making
Strange Making
Making the strange familiar.
Making the familiar strange.
Understanding complexity
Differencing
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Every Every Every innovation change design project project project contains contains contains both. both. both.
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How SenseMaking is changing...
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To keep it simple: As problems grow more complex, the proportions shift. More SenseMaking is needed. InsightLab | StrategyLab | UnderstandingLab
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SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab
LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.
SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab
LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.
SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab
LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.
SMALL SENSEMAKING InsightLab | StrategyLab | UnderstandingLab
LARGE SENSEMAKING Copyright Š 2002-2012 Humantific Inc. All Rights Reserved.
Where we can apply SenseMaking…
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Contents Introduction What is Integrative Thinking? What is Integrative Thinking Enabling? Design Thinking Made Visible Project Research Results What the Research Shows Integrative Thinking: In History Participating in Research Further Information
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SenseMaking & ChangeMaking in Action InsightLab | StrategyLab | UnderstandingLab
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Humantific SenseWHEN Lens
We ask…
WHEN is the picture you want to create?
Yesterday
Today Today
Requires Data & Facts
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Tomorrow
Requires Framing & Imagination
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Humantific Projects: Scale Scale
Measure of America Societies
Markets for Good Healthcare Network Technology Financial Services
Organizations
Telecom Company Financial Services
Products / Services
Small / Misc.
Yesterday
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Today Today
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Tomorrow
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r
PROJECT 1
How might we get a cross-functional team to co-create a new strategy that positions them as the leader in the telecom space? TELECOMMUNICATIONS COMPANY InsightLab | StrategyLab | UnderstandingLab
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We work the PEOPLE dimension of innovation.
[ It s a tough job, but somebody has to do it! ]
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We focus on team-based Innovation dynamics.
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Disciplines
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How might we maximize the brainpower in our organization?
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How might we become more innovative?
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Where We Work
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Scaling Innovation Skill
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Old Model:
Special Group called Creatives New Model:
Everyone has the capacity to be creative! InsightLab | StrategyLab | UnderstandingLab
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Old Model:
Judgment as highest form of value New Model
Judgment and Ideation are equally valued InsightLab | StrategyLab | UnderstandingLab
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Widening the Circle of Inclusion
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SenseMaking as Fuel for ChangeMaking SenseMaking
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ChangeMaking
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SenseMaking 5-Dimensional Model
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Changemaking Innovation Model
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Changemaking Innovation Model: 3 Views
VIEW 3
Continuous Innovation
Profile
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Changemaking Innovation Framework: A Suite of Innovation Tools
MACRO
MICRO
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SenseMaking as Fuel for ChangeMaking
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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Company Profile Map
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PROJECT 2
How might we get an internal group inside a bank to look beyond the day to day and envision the future? FINANCIAL SERVICES COMPANY [ WELLS FARGO ] InsightLab | StrategyLab | UnderstandingLab
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PROJECT 3
How might we reskill an internal consultant group in next design thinking ? HEALTHCARE NETWORK ASSOCIATION [ VHA HOSPITAL NETWORK ] InsightLab | StrategyLab | UnderstandingLab
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PROJECT 4
How might we create a future vision of the company and the bridge from today to that vision? FINANCIAL TECHONOLOGY COMPANY [ LIQUIDNET ] InsightLab | StrategyLab | UnderstandingLab
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Before Change Happens:
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New Seeing Happens New Understanding Happens New Thinking Happens
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Elizabeth Pastor CoFounder Humantific New York City epastor@humantific.com
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