GK VanPatter on Design Futures

NextD FUTURES / ReReThinking Design

DESIGN Understanding futures that have already arrived!

Design Thinking Conference Swinburne University / School of Design November 2009

GK VanPatter

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CO-FOUNDER NextDesign Leadership Institute, New York Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.

Structure Orientation

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NextD creates lenses to understand design in the 21st century.

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NextD is a SenseMaking / ChangeMaking initiative NOT a design promotion initiative.

In 2002, we described the traditional design approach to leadership as a burning platform.

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NextD Journal ReReThinking Design

New website launching soon!

www.nextd.org

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Focus of NextD Journal

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[ Reality Check ] 2002-2009

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Design (in the real world)

is changing!!!

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How big is the change?

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BIG! NextD

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HUGE NextD

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What Designers Face is Changing What skills & tools are needed to do this work?

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When Design Begins is Changing

What skills & tools are needed to do this work?

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How Designers Work is Changing

What skills & tools are needed to do this work?

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What does this mean?

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BIG Question!

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How might we equip designers with the skills to lead design in the 21st century?

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NextD Complexity Scale 2009

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NextD Complexity Scale 2009

Stakeholders & Team Shift

FEW STAKEHOLDERS

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MANY STAKEHOLDERS

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NextD Complexity Scale 2009

Process Start & End Shift

Jumps off from briefs (The “Brief” Business)

Jumps off from product and service frame

Jumps off from fuzzy situation

Jumps off from fuzzy situation

PARTIAL PROCESS

COMPLETE PROCESS

(downstream)

(upstream)

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NextD Complexity Scale 2009

Challenge Scale Shift

• Communication Challenges

SMALL SCALE

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• Product Challenges • Service Challenges • Experience Challenges

• Systems Challenges • Organization Challenges • Industry Challenges

• Country Challenges • Society Challenges • Planet Challenges

LARGE SCALE

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NextD Complexity Scale 2009

Challenge Complexity Shift

Small Messes

LOW COMPLEXITY

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Products and Services Messes

Organizational Messes

Societal Messes

HIGH COMPLEXITY

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NextD Complexity Scale 2009

Challenge Fuzziness Shift

The “Brief” Business

DEFINED CHALLENGES

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Product and Service Framing

Organizational Problem / Opportunity Framing

Societal Problem / Opportunity Framing

UNDEFINED CHALLENGES

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NextD Complexity Scale 2009

Activity & Toolbox Shift

SMALL SENSEMAKING

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LARGE SENSEMAKING

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NextD Complexity Scale 2009

Language Types Shift

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NextD Complexity Scale 2009

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NextD Complexity Scale 2009

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NextD Complexity Scale 2009

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NextD Complexity Scale 2009

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NextD Complexity Scale 2009

Crossovers

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The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.

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Who will lead design in the 21st century?

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Get Ready!

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NextD Design is Changing! Are YOU?

Join NextD on facebook.

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Contact

GK VanPatter gvanpatter@nextd.org

Elizabeth Pastor epastor@nextd.org

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[ end ]

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