GK VanPatter on Design Futures

Page 1

NextD FUTURES / ReReThinking Design

DESIGN Understanding futures that have already arrived! Design Thinking Conference Swinburne University / School of Design November 2009

GK VanPatter

NextD

CO-FOUNDER NextDesign Leadership Institute, New York Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Structure Orientation

NextD

2 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD creates lenses to understand design in the 21st century.

NextD

3 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD is a SenseMaking / ChangeMaking initiative NOT a design promotion initiative. In 2002, we described the traditional design approach to leadership as a burning platform.

NextD

4 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Journal ReReThinking Design

New website launching soon!

www.nextd.org

NextD

Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Focus of NextD Journal

NextD

Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD

[ Reality Check ] 2002-2009

NextD

7 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Design (in the real world)

is changing!!! NextD

8 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


How big is the change? NextD

9 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


BIG! NextD

10 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


HUGE NextD

11 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


What Designers Face is Changing What skills & tools are needed to do this work?

NextD

12 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


When Design Begins is Changing

What skills & tools are needed to do this work?

NextD

13 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


How Designers Work is Changing

What skills & tools are needed to do this work?

NextD

14 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


What does this mean? NextD

15 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


BIG Question!

NextD

16 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


How might we equip designers with the skills to lead design in the 21st century? NextD

17 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD

18 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

NextD

19 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Stakeholders & Team Shift

FEW STAKEHOLDERS

NextD

MANY STAKEHOLDERS

20 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Process Start & End Shift

Jumps off from briefs (The “Brief” Business)

Jumps off from product and service frame

Jumps off from fuzzy situation

Jumps off from fuzzy situation

PARTIAL PROCESS

COMPLETE PROCESS

(downstream)

(upstream)

NextD

21 Copyright © 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Challenge Scale Shift

• Communication Challenges

SMALL SCALE

NextD

• Product Challenges • Service Challenges • Experience Challenges

• Systems Challenges • Organization Challenges • Industry Challenges

• Country Challenges • Society Challenges • Planet Challenges

LARGE SCALE

22 Copyright © 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Challenge Complexity Shift

Small Messes

LOW COMPLEXITY

NextD

Products and Services Messes

Organizational Messes

Societal Messes

HIGH COMPLEXITY

23 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Challenge Fuzziness Shift

The “Brief” Business

DEFINED CHALLENGES

NextD

Product and Service Framing

Organizational Problem / Opportunity Framing

Societal Problem / Opportunity Framing

UNDEFINED CHALLENGES

24 Copyright © 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Activity & Toolbox Shift

SMALL SENSEMAKING

NextD

LARGE SENSEMAKING

25 Copyright © 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Language Types Shift

NextD

26 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

NextD

27 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

NextD

28 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

NextD

29 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

NextD

30 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Complexity Scale 2009

Crossovers

NextD

31 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.

NextD

32 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD

33 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Who will lead design in the 21st century? NextD

34 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Get Ready! NextD

Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


NextD Design is Changing! Are YOU?

Join NextD on facebook.

NextD

www.nextd.org Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Contact

GK VanPatter gvanpatter@nextd.org

Elizabeth Pastor epastor@nextd.org

NextD

Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


[ end ]

NextD

38 Copyright Š 2009 NextDesign Leadership Institute. All Rights Reserved.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.