SPORT FASHION SPRING/ SUMMER
2014
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CHANGE THE WORLD THROUGH SPORT For hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs. We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity. From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all. We are on the same team.
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SPORT FASHION SPRING/ SUMMER 2014
Enter spring in style with the fabulous hummel spring/summer fashion collection; a catchy collection with a sky-high level of wow effect. Digging deep in the beautiful landscape of the last decade’s digital history, amazing patterns and figures have surfaced, loading hummel’s designers with inspiration. The result is an intense palette of vibrant colours and fantastic patterns. Halftones are one of the elements playing an important role in this season’s patterns. As for many artists and creatives before them, the dots have been an important source of inspiration for hummel’s designers, and the fascination is easily spotted in the many playful halftone designs used in extraordinary camouflage patterns and graduation effects. Another mind-blowing dive into the magic screen visuals is the former so dreaded peace killer,
the white noise. A fabulous graphic print resulting in a captivating distorted blackand-white look that makes you forgive and forget all unresolved issues you might have with this noisy phenomenon. The effect is seen in logo and all-over prints, as well as in polka chevron prints and mouliné fabrics. Silhouettes have been designed and materials chosen with inspiration from the 90’s, the result being a great line-up of long, loose and boxy tees and tank tops in drapery fabrics for women and catchy details and poly fabrics for men; an inspirational source that is easily linked to the authentic and original hummel DNA. The 90’s have also given a twist to other great styles such as garment washed crewneck
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sweats and twill shorts, as well as icon silhouettes such as the track top and the bomber jacket; available both for men and women. Whether it being mini skirts and leggings for women or sweat styles for men, all pieces are covered in magic, digital prints and patterns still with a distinct sporty hummel look. Black and white are key colours in the collection matching perfectly with the fresh and feminine pink lemonade for women and strong orange or bright peacock for men. Halftones for women are kept in pastel green, grey and purple and for men different blues, grey and sharp green. The collection comes with shoes, bags and caps in matching colours and patterns to complete the striking look.
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TEXTILE 08—980—2920 Makenna Top 10—858—2920 Imani Shorts
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TEXTILE 08—984—2094 Moriah SS Tee
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TEXTILE 36—475—6695 Tia Zip Jacket 10—858—2920 Imani Shorts
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TEXTILE 08—982—2920 Makenna SS Tee 39—715—2920 Imani Pants
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TEXTILE 36—477—3639 Blanca Jacket 10—858—2920 Imani Shorts
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TEXTILE 08—985—3054 Ardis SS Tee 10—859—3639 Giselle Shorts
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TEXTILE 36—476—3639 Imani Sweatshirt 10—859—3639 Giselle Shorts
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TEXTILE 36—476—4034 Imani Sweatshirt 10—859—2094 Giselle Shorts
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TEXTILE 08—985—2001 Ardis SS Tee 34—111—2001 Krista Skirt
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TEXTILE 87—177—2508 Dalia Waistcoat 11—188—2001 Krista Leggings
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TEXTILE 35—111—2508 Dalia Dress
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TEXTILE 08—980—4034 Makenna Top 39—716—2508 Dalia Pants
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TEXTILE 08—981—2001 Gia Top 39—715—2114 Imani Pants ACCESSORIES 40—615—2114 Cactus Gym Sack
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TEXTILE 36—477—2114 Blanca Jacket 08—983—9001 Lexie SS Tee 10—858—2114 Imani Shorts
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TEXTILE 36—485—2114 Lulu Sweatshirt 11—188—2001 Krista Leggings
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TEXTILE 08—975—7459 Easton SS Crew 39—718—7459 Easton Pants
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TEXTILE 08—546—9001 Argo SS Tee
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TEXTILE 08—974—2508 Corey Tank 10—310—2114 Santiago Shorts 40—617—2114 Cement Shoulderbag
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TEXTILE 36—479—2114 Farrell Zip Jacket 10—310—2114 Santiago Shorts
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TEXTILE 36—480—2114 Santiago Zip Jacket 39—699—2114 Crocket Pants
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TEXTILE 08—976—2114 Shane SS Tee 39—698—2001 Farrell Pants 40—618—2114 Clove Backpack
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TEXTILE 08—976—2006 Shane SS Tee 10—311—2094 Talbott Shorts
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TEXTILE 36—479—7175 Farrell Zip Jacket 10—311—7459 Talbott Shorts 40—617—7175 Cement Shoulderbag
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TEXTILE 08—986—9001 Iman SS Tee
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TEXTILE 36—480—7175 Santiago Zip Jacket 10—310—7175 Santiago Shorts
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TEXTILE 08—989—9001 Perez SS Tee
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TEXTILE 36—482—2508 Brams Sl Hood
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TEXTILE 36—483—2508 Barnet Crew 39—717—2508 Barnet Pants
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TEXTILE 36—481—3775 Crocket Crew
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Accessories
AC CES SOR IES.
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ACCESSORIES 40—617—2114 Cement Shoulderbag 40—613—2114 Chino Phone Sleeve 40—614—2114 Brush Tablet Sleeve 40—615—2114 Cactus Gym Sack 40—618—2114 Clove Backpack
hummel International Sport & Leisure A/S Balticagade 20 8000 Aarhus C Denmark Tel +45 87 34 48 00 Fax +45 87 34 48 09 info@hummel.dk www.hummel.net