Hunter Valley Wine Industry Association

Hunter Valley Breathe is published by The Hunter Valley Wine Industry. Association (HVWIA). The HVWIA is a member based not for profit association representing over 240 grape growing, wine and associated industry members. As an Association it has many responsibilities in representing the interests of the Hunter Valley Wine Industry. These include advocacy, research and development, licensing, education and marketing. The Hunter Valley is renowned as a significant wine & grape growing region. It employs over 7,000 people with over $500 million spent annually within the local area and industry. The Hunter Valley brand is recognised in the world of wine as one of the top three regional wine brands in Australia. It has a powerful resonance with both trade and consumer. As an area producing only premium product it operates in the upper tiers of the wine market when considered by price. It is an area of limited production with a focus on the aspirational to connoisseur wine drinker.