FYI Summer 2023

Purple Ink BNH Business Excellence Awards 2023 Highlights from the fabulous Gala Dinner pg 18

Transport The ‘e-bike library’ that lets you try before you buy pg 28

Crime Prevention Staying crime-free this festive season pg 24

SUMMER 2023

DATADRIVEN

SAFEGUARD YOUR INFORMATION IMPROVE YOUR PROCESSES MAKE SMARTER BUSINESS DECISIONS

STRATEGIES MEMBER NEWS AND INFORMATION

businessnh.org.nz

The Power of Data-Driven Decisions in Recruitment IN TODAY’S COMPETITIVE business landscape, I appreciate the profound impact of data on recruitment decisions.

While it plays a pivotal role, data also has some limitations.

The range of benefits in utilising data when hiring

Good quality data can improve hiring accuracy. It helps identify candidates who are a better fit for the organisation and role, enhancing the recruitment process.

Efficient data-driven decisions can reduce costs. You can minimise the resources, time and effort spent on the hiring process by focusing efforts on selecting candidates who closely match your criteria.

We capture valuable data from various sources, including candidate CVs, skills assessments, behavioural interviews, and references. This data helps enable us to distinguish the standout candidates for any role we’re recruiting.

How we apply data to the recruitment process

When working with clients, we define a clear set of criteria for each role. This helps us to utilise data to guide our search across the candidate pool.

At Eclipse, we use automation and AI, which help us to systematically identify and select candidates based on their alignment with the predefined criteria.

This means we can provide feedback to clients that enables more effective hiring decisions based on the available data.

While data is a game-changer, there are some limitations.

It is not always possible to capture the full scope of a candidate’s potential.

Historical or incomplete data can create

(09) 973 1879

biases or serve up incorrect information.

This is something we must be mindful of. It comes down to balancing data and technology with human judgment.

The human touch is paramount when evaluating applicants for roles.

Data-driven recruitment has revolutionised how we can approach the hiring process. By leveraging relevant data, establishing clear criteria, and keeping the limitations in mind, we can optimise the recruitment process, helping you to build highperforming teams for long-term success.

Lisa Hill

Managing Director

www.eclipserecruitment.co.nz

FROM THE GM

B U S I N E SS N H .O R G . N Z

In this issue 4 6 7

In Brief Past Events Past Event: 2023 Pre-Election Luncheon 8 Advocacy 8 Diary Dates 11 Professional Development: Healthnow 12 BNH AGM 2023 14 Cover Story 17 Professional Development: Driveline 18 Purple Ink BNH Business Excellence Awards 2023 21 Professional Development: Parkland Products 22 Community: Wellbeing Warrant of Fitness Day 24 Sustainability 27 Asian Business News 30 Crime Prevention 32 Property Matters

22 Contact FYI Magazine Business North Harbour General Manager Kevin O’Leary kevin@businessnh.org.nz Advertising Bernadette Roberts comms@businessnh.org.nz Editor Lizzie Brandon lizzie@writesphere.co.nz Design Lewis Hurst lewis@hurstmedia.nz Printer PrintLounge printlounge.co.nz

Welcome from the GM THE CHANGE IN government following the general election, even though the precise make-up of any coalition is still unknown as I write this article, will hopefully provide some positive changes for BNH business and property owners. I hope that the ongoing economic pressures that members are enduring, as high interest rates continue to challenge many organisations’ budgets and cashflow, can be eased as sustainable, meaningful growth individually, collectively and in the NZ economy becomes our new normal moving forwards.

Only time will tell how realistic these outcomes are, as the politicians involved in any coalition are charged with delivering on their pre-election economic narrative, which promised better times ahead. There has recently been some positive news with the latest Consumer Price Index (CPI) showing that inflation, whilst still considerably above the Reserve Bank of New Zealand’s (RBNZ) 1-3 per cent target, is sitting at 5.6 per cent for the 12 months to the September 2023 quarter. Whilst this is good news, signalling a downward trend for inflation, many economists predict it is unlikely that we’ll see any significant reduction in interest rates until late 2024 or early 2025.

Sadly, it would appear that any meaningful change to the seemingly relentless economic pressure affecting business will

take some time to eventuate. I hope we don’t have to wait too long.

In this edition of FYI, we look at datadriven strategies. Our cover story focuses on the legal aspects of data collection and use, how data can be used to support an organisation’s diversity, equity and inclusion, and how to use data to make smarter marketing decisions. You need to know why you’re collecting data, and understanding how to use it effectively will save you time and money and help keep you on the right side of data privacy laws.

As the festive season fast approaches, traditionally, we see an increase in crime.

We’ve also included some helpful crime prevention tips to help you enjoy what we hope will be a crime-free holiday period.

I hope that you find the information in this edition useful. Everyone at BNH looks forward to engaging with you and your team as you enjoy the many benefits of our various programmes and services.

Kia kaha

Kevin O’Leary General Manager, Business North Harbour

Thank you to our 2023-2024 PLATINUM PARTNERS

North Harbour Thank you to our 2023-2024 GOLD PARTNERS

The opinions expressed in this publication are not necessarily the views of the publishers. The publishers do not endorse any person, company or organisation that advertises in this publication.

Thank you to our 2023-2024 SILVER PARTNERS

Business North Harbour,

Unit 2, Level 1, 322 Rosedale Road, Rosedale, 0632.

PO Box 303 126, North Harbour 0751 OFFICE 09 968 2222 WEB businessnh.org.nz

Thank you to our Event PARTNERS Women in Business

Business Capability Workshops

North Harbour Asian Business Group

Business North Harbour Business Excellence Awards

3

IN BRIEF

S U M M E R 2023 F Y I

Lithium-ion battery safety LITHIUM-ION (LI-ION) BATTERIES are everywhere, from e-bikes and e-scooters to vapes and power tools. They are light, compact, and long-lasting but can be a fire hazard if damaged, mishandled, or improperly disposed of. Fire and Emergency New Zealand has collated some important fire safety tips.

• Do your research. Only purchase and use equipment

Have you had either of these two viruses? NZ Blood Services wants your plasma!

FOR SOME PEOPLE, such as children and pregnant women, chickenpox can be a life-threatening condition, which is why the New Zealand Blood Service (NZBS) makes a special treatment to stop these people from catching chickenpox.

Called Zoster Immunoglobulin, it’s made from antibodies found in the plasma of healthy people who’ve recently had shingles or chickenpox.

If this sounds like you, and:

• You’re aged between 16 and 71 for new plasma donors (or up

to 81 for current plasma donors).

• You weigh at least 50kg and are at least 150cm tall.

• You’re feeling well.

• It’s been four weeks since the start of your illness.

• Your rash is dry and clean.

NZBS would love to hear from you!

To check the eligibility quiz and book an appointment, go to nzblood.co.nz/shingles

from reputable manufacturers and suppliers. (There are several in the BNH district, including Tech Outlet, ElectrifyNZ, Mango Scooters, eScoozzi, and Evo Cycles.)

• Only use the chargers and batteries supplied or certified third-party charging equipment compatible with the battery specifications (same voltage and current).

• Always charge e-scooters and e-bikes away from exits to ensure you can safely escape in the event of a fire.

Where possible, these should be stored and charged outside or in a garage, shed or carport, away from living spaces.

• Smaller devices, such as vapes, phones, and laptops, should not be charged under a pillow or on a bed or couch, as they can overheat and cause a fire.

• Do not overcharge your batteries. When your item is fully charged, disconnect it from the charger.

• Never store or leave batteries or devices in areas where they can be exposed to heat or moisture. Do not leave devices in direct sunlight or parked vehicles where they can quickly heat up.

• Only get device repairs and battery replacements done by a qualified professional.

WARNING USING AN INCORRECT BATTERY IN YOUR E-BIKE

CAN CAUSE VIOLENT FIRE IN SECONDS. If a device or battery starts to smoke or emit flames, you should evacuate immediately and close doors (if safe) to slow the spread of fire.

Once in a safe location, call 111 and wait for firefighters to arrive.

Do not go back inside the building for any reason. Battery gases, vapour and smoke are highly toxic and flammable and must not be inhaled.

If anyone has been exposed to battery fluids, debris, smoke, vapours, or flames, seek urgent medical assistance.

FIREANDEMERGENCY.NZ/BATTERY

Time to review your customer contracts?

CUSTOMER CONTRACTS HAVE to be fair under the law; they must comply with the Fair Trading Act. Now could be a good time to ensure you’re meeting your obligations, especially if you offer “standard form contracts”, which might include things like vehicle hire, gym memberships, or rental accommodation.

The Commerce Commission has made a few short videos and guides to help SMEs understand “unfair” contract terms, how to avoid them, and what to do if a customer breaks an agreement.

Visit business.govt.nz/news/time-to-reviewyour-customer-contracts for full details and relevant links.

4

Battery disposal

Never put Li-ion batteries into your normal rubbish. They can cause fires in rubbish and recycling trucks.

Recycling at designated locations is always the best option. Go to aucklandcouncil.govt.nz/rubbishrecycling/Pages/default.aspx - How to get rid of unwanted items, and search for lithium batteries for a list of places.

IN BRIEF

B U S I N E SS N H .O R G . N Z

Albany Stadium Pool bathroom a win for wheelchair users AN ACCESSIBLE CHANGING room facility has opened at Albany Stadium Pool, providing the first public bathroom for Auckland pool users with any mobility requirement.

Specialised equipment and the bathroom’s spacious layout allow children and adults with reduced mobility, due to disability or reliance on a wheelchair, to be safely showered, changed, and use the toilet (independently or with support, if needed) in a comfortable and private space.

Adam Wakeford, a wheelchair user of high-needs facilities, says Albany’s changing room will open the door to inclusion for many people in his community.

Before suffering a neck fracture in 2001, Adam frequently swam and surfed in his spare time, but hasn’t been in a pool now for 20 years.

“This facility will definitely increase my chances of getting in the water again and doing something I loved,” Mr Wakeford says. “Other Auckland swimming pools do have accessible toilet facilities, but they’re generally not suitable for visitors who need extra support. Albany’s new

Adam Wakeford (left), lead accessibility consultant at Lifemark® with Santosh Puthran, Auckland Council senior aquatics facilities specialist

bathroom will demonstrate how organisations can start to provide equitable access.”

Adam was involved with this project from the beginning and is pleased to confirm the finished design meets Lifemark® standards, endorsed by CCS Disability Action.

The bathroom’s enclosed area can accommodate a carer and wheelchair comfortably, with an adjustable toilet seat, shower seat, flat change bed, a hoist and basin – all controlled using remotes. It also features an automatic door, a slip-resistant floor, and a mirror positioned for those who are seated.

Paralympic gold medallist swimmer and Wheel Black Cameron Leslie says the bathroom also offers new opportunities for athletes recovering from serious injury and focused on recuperation. “Hats off to Auckland Council for taking the initiative here. Fully accessible facilities are a constant challenge to find. Albany pool will support a key group of people to get into a pool more readily and achieve their fitness goals.”

Upper Harbour Local Board chair Anna Atkinson says the accessible facilities bathroom has been a significant investment, with $205,000 contributed by the board, but that it will really benefit users.

The festive spice that mozzies hate LOOKING FOR A good excuse to say yes to that second piece of Christmas cake? Research suggests that mosquitoes, midges, and other bugs have a serious aversion to cinnamon!

The Cinnamon as a Useful Preventive Substance for the Care of Human and Plant Health study found that: “Cinnamon acts on pests mainly as a repellent, although in higher doses it has a biocidal effect and prevents egg-laying.”

Furthermore, previous research claimed that “cinnamon oil shows great promise as a greatsmelling, environmentally friendly pesticide, with the ability to kill mosquito larvae more effectively than DEET”.

Admittedly, these studies used cinnamon essential oil rather than cinnamon sticks or powder. However, an extra sprinkle on your coffee or in your festive baking certainly can’t hurt!

You can read more about cinnamon as a mosquito repellent and other bug-repelling tips at huffingtonpost. co.uk/entry/mosquito-midges-hate-cinnamon_ uk_64f5d73fe4b0c9c32ded6c30 5

PAST E V E N TS

Thrifty Marketing Tactics 27 September Business Capability Workshop, sponsored by Bolster Risk Management Bex Taylor-Haskell, Marketing Manager, Events at Stuff

Business After 5: Hosted by Spark Business Hub Auckland North 5 October

6

S U M M E R 2023 F Y I

B U S I N E SS N H .O R G . N Z

PAST E V E N TS

2023 Pre-Election Luncheon 21 September

Guest speakers (in alphabetical order by political party name): ACT New Zealand: Hon. David Seymour Green Party of Aotearoa New Zealand: Chlöe Swarbrick New Zealand First: The Rt. Hon. Winston Peters New Zealand Labour Party: Hon. Andrew Little New Zealand National Party: Hon. Paul Goldsmith MC and Moderator: Tim Beveridge, NewstalkZB

7

A D V O C AC Y

S U M M E R 2023 F Y I

A busy and varied end to the year Since my last update, when I noted that several formal advocacy opportunities had all come along at the same time, there have been no further opportunities for formal submissions. However, this doesn’t mean that we haven’t been busy advocating to crucial stakeholders on behalf of our members on a more informal basis. Far from it, in fact!

ALONG WITH OTHER Business Improvement District (BID) managers, I have attended a couple of meetings with the new Auckland Transport (AT) CEO Dean Kimpton and key stakeholder relationship personnel. Consequently, we are currently working with AT to develop and implement

a strategy enabling BIDs to ensure there is a “local business voice” included in AT’s planning process, and that local business communities are supported while work is being delivered in their area.

On another important issue, Sandra Craze and I met with AT regarding the construction of Rosedale Bus Station, which is due to commence in mid-2024.

This project will have a significant impact on the surrounding businesses, so AT has agreed to hold an in-person meeting in April next year to discuss the project with business owners and answer any questions or concerns they may have.

I also met with staff from Tātaki Auckland Unlimited, who are planning to make a case to Auckland Council for the provision of enough employment land of the right type, in the right places, to support economic growth. They are focusing on the likes of zoning, lot sizes, access to labour markets, congestion, and infrastructure provision. Our BID currently has little vacant space for property development or expansion, but opportunities could arise if some of the current land use rules are changed and restrictions are lifted.

As always, BNH continues to encourage consumers to buy locally and utilise locally available goods and services whenever possible.

Kevin O’Leary GM, Business North Harbour

The planned Rosedale Bus Station

Save the Dates!

Business North Harbour Events in 2024 8

8 February Business After 5 - Networking & Nibbles, hosted by North Harbour Hyundai 13 February Business Capability Workshop, sponsored by Bolster Risk Management

14 March Business Capability Workshop, sponsored by Bolster Risk Management Full details to follow.

Check businessnh.org.nz/whats-on for updates.

loveember.ember.org.nz

Your Rodney Community Team love their jobs Come work at Ember, jobs available now

Find out why

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Mental Health and Addictions Support

B U S I N E SS N H .O R G . N Z

P R O F E SS I O N A L D E V E LO P M E N T: H E A LT H N OW

Using data to support employee benefits EVEN IN THIS modern era of technology, so many businesses are not accessing the data behind their tech stack or, worse still, not applying technology layers to processes that could provide such valuable data.

Data can inform and drive more accurate, timely decisions to impact everything from more efficient sales processes to better profit margins and even more human factors like employee retention and engagement. Without data, investing in any area of the business often becomes guesswork, and the ability to iterate and improve becomes hard.

The workplace has changed in recent years, driven primarily by the Covid-19 pandemic but also influenced by a new generation of employees who expect different working conditions and benefits than any generation that has gone before them. Many businesses are still struggling to grasp this shift in sentiment and, more often than not, are making reactive decisions without proper insights or strategy to support them.

Most businesses have at least a basic tech stack supporting their daily operations. Accounting software, a CRM, and email and document management are all non-negotiables for most modern-day businesses. More digital organisations will use some form of marketing software, and now, many are even leveraging artificial intelligence to adapt and improve their operation. Whether you realise it or not, all of this provides you with data on usage, conversions, access, privacy, and performance. It has become so commonplace we often don’t even realise the data we are regularly assessing and taking into consideration many times a day.

One area where data is not relied on as much is employee benefits and their uptake – which is why Healthnow developed its market-leading benefits management platform. Historically, businesses who have realised the potential of providing a layer of health and wellness benefits to staff (both in-house

deliberate activities, events, and services as well as broader financial contributions to health and wellness outside the workplace) have managed this via a manual expense reimbursement process.

This is not only slow, costly, and discouraging for employees to spend their own funds upfront, but it does not provide the insights and data needed to properly develop an ongoing health and

The workplace has changed ... influenced by a new generation of employees who expect different working conditions and benefits wellness benefits programme to drive happier, healthier and more productive employees. Healthnow solves this problem. By enabling company management to contribute a custom amount of funds into the Healthnow account of their employees and then selecting the merchant sectors the funds can be spent within (and, importantly, where they cannot), the employee can have reliable access to funds to spend on doctors, dental, pharmacy or even the gym depending on the business decisions.

For the company, this means getting real-time data-driven reporting on where health benefits are being spent, how much has been taken up at any point in the year, and, most importantly, where it is being spent.

DOES YOUR BUSINESS have a hidden mental health problem for which employees are seeking support? Are there repetitive injuries from your workforce that need to be addressed at the source? Or are your people spending the funds on the health and wellness of their wider family? These insights should drive your future strategy and allow you to get ahead of issues before they need attention or invest in deeper support in areas of the business where it is most needed.

The outcome of a more bespoke, datadriven approach to health and wellness will ensure you are attracting and retaining the best talent.

See how Healthnow can unlock health and wellness benefits for your people without the admin and, crucially, with the data and insights needed to make your programme effective and actionable.

Healthnow recently published its Employer Market Report for 2023, which provides the latest trends and observations in the workplace. You can download this via the QR code below.

calvin.duplessis@healthnow.co.nz healthnow.co.nz 11

B N H AG M 20 23

S U M M E R 2023 F Y I

Business North Harbour AGM 2023 BUSINESS NORTH HARBOUR (BNH) would like to thank the members, associate members, and all interested parties who attended the 2023 Annual General Meeting of BNH Incorporated, held in the BNH offices on 26 October at 4.30 pm.

Ketien Chuor and Kevin O’Leary, in their respective capacities as Chair and General Manager, outlined the challenges and highlights of the 2022/23 financial year. Like our members, BNH had to deal with increasing costs, high interest rates, and the ongoing cost of living crisis as we navigated through the initial post-pandemic phase. The overarching strategy and business plan for the current financial year through to June 2026 were also outlined.

In the 2022/23 financial year, BNH Ambassadors were again able to contact over 1,700 members, identifying 148 new businesses that had moved into our area in the process. Improving member awareness of and engagement with BNH remains a key priority to the organisation, and our Ambassadors remain pivotal to achieving this goal.

Improved member engagement and accuracy of our members’ details enabled BNH to enhance member communication across a variety of platforms, ensuring that key messages and information were reaching more members more often. This helped BNH to deliver on a number of our other main priorities, including supporting members’ recovery through and after the pandemic and continuing to provide relevant

Events

35

1,366

ONE DAY SALE

STAND-OUT SPEAKERS

61 participating businesses 21 Taste of North Harbour

BNH Business Lunch with Gilbert Enoka ONZM, All Blacks Manager and Mental Skills Coach

Events and workshops

(hospitality businesses)

12

programmes and services tailored to the mums, PC 79: amendments to the identified needs of members, following transport provisions, and a further 10 feedback from our annual Membertransport projects. ship Survey. These initiatives all aligned Consistent messaging about with the 3 Cs: Connect, Communicate, supporting local business by shopping Collaborate. locally, buying locally produced goods, Following the lifting of Covid-related and utilising locally available services restrictions, our events programme, continued to be promoted regularly. having been significantly reduced last Our BUY NORTH HARBOUR Faceyear, was a great success, book page and the Busiwith 35 in-person events ness Directory on the delivered in the financial BNH website continued year. This included five providing other platforms networking-only events for members to showcase in response to members’ their organisation, prodrequests following the lack ucts, and services.

ANNUAL REPORT of networking opportunities The Annual Finan2022/23 during and immediately cial Reports to 30 June post-pandemic.

2023 were presented Advocacy remained a to attendees’ satisfactop priority for BNH, with tion along with key perforadvocacy to Governmance measures for the ment Ministers and our current financial year. Addilocal MPs becoming tionally, the draft budget for more crucial as we regularly asked for the 2024/25 financial year, which included targeted support for members to mitigate a 5.0% increase in the targeted rate, was the ongoing labour shortage and supply approved by members. chain issues. The two extreme weather There were some changes to the events in early 2023 also impacted some Executive Committee, with TN Chan and members, so we advocated for targeted Alisha Abercrombie stepping down from financial and other support for busitheir positions. BNH thanked them for nesses in response to this. their excellent contributions to the organFeedback was provided to Auckisation during their tenure. BNH sincerely land Council (AC) and Auckland Transthanked the remaining Board members port (AT) on a variety of topics, including for their ongoing work and extended a the AC’s Annual Budget 2023/24 and warm welcome to our new Executive Local Board priorities, Plan Change Committee members: Natalie Bell, Lance (PC) 71: removal of car parking miniManins, and Chris Todd.

Total event registrations

110 attendees

95%

96%

2023 Post Budget Luncheon with Hon Nicola Willis and Hon Ginny Andersen

Women In Business: Hilary Barry, Journalist

Speaker quality rating

120 attendees

Members who said content was beneficial to their organisation.

128 attendees

B N H AG M 2023

B U S I N E SS N H .O R G . N Z

Connect, Communicate, Collaborate BRAND AMBASSADORS

1,734

Number of communications /contacts with members completed by the relationship team

148

Number of new businesses located in the BID, as identified by BNH Ambassadors FUNDING PARTNERSHIPS

$78,118

FYI MAGAZINE

SOCIAL MEDIA

4 issues | 8,500 printed copies 337 online reads 3,752 online impressions

12% LinkedIn growth 4% Facebook growth 489 Facebook daily average page impressions

BUSINESSNH.ORG.NZ

10% returning visitors 90% new visitors 6% increase in users 15% increase in page views 5% Increase in session time

Total value of Gold, Silver, and Event Category Partnerships for 22/23.

Many thanks to our Partners and stakeholders for their financial support

E-NEWSLETTERS

25 E-newsletters sent 21% average open rate SURVEYS

25 surveys sent 701 responses

Crime Prevention and Corporate Social Responsibility PATROLS

Nightly security patrols run 365 days a year with a particular focus on areas of risk of trending crime

2,372 Reports received on security

issues, graffiti, illegal dumping, street lighting outages, and suspicious behaviour and vehicles

42 Visits to BNH members’ premises,

resulting in 12 physical risk assessments to advise how to reduce future criminal offending VEHICLE CRIME

13.1%

Increase in vehicle break-ins in the last 12 months. Several incidents occurred during the day in neighbouring streets to the Albany park and ride, due to the carpark being at capacity.

7.2%

Decrease in stolen cars

COMMUNITY SAFETY

16 Meetings between BNH and key stakeholders, including NZ Police

34

Reported incidents of shoplifting – an increase of 41.6% on 2021/22 INORGANIC COLLECTIONS

2 Inorganic collections (Sept 2022 and March 2023)

36 Businesses that participated

81m3

Total amount collected

69m3 recycled by Abilities Group 12m3 taken to landfill RECYCLING AND UPCYCLING

640 Pallets recycled, reducing roadside waste and upcycling to businesses that require additional pallets

FOOD WASTE COLLECTIONS

$4,945 Funding received from UHLB

extended to 31 Dec 2022. BNH self-funded the food waste service from Jan-June 2023.

24.82

Tonnes of food waste diverted from landfill this year

66.04

Tonnes of greenhouse gas emissions reduced from landfill this year

6 FREE food waste collections plus FREE kitchen bins offered to BNH members

31 Organisations having weekly

collections, including cafes, catering companies, sports clubs, churches, and commercial businesses 13

C OV E R STO RY

S U M M E R 2023 F Y I

DATADRIVEN STRATEGIES

By Lizzie Brandon

Effective data use helps organisations of all sizes improve their processes and make smarter decisions in every aspect of their operations. The benefits can be huge and exciting. First, though, it’s crucial to understand the legal obligations that have to be met to protect the business and its clients.

If a business contracts a third party to collect, store, or use data – for example, a marketing agency for email communications – the business and the contractor The collection, storage, and use of are regarded as the same entity in the personal information are legislated under eyes of the law. In other words, the the Privacy Act 2020, centred around 13 contractor’s actions are viewed as the information policy principles (IPPs). business’ actions.

Arguably, at the heart of these IPPs “The company that owns the data still are three fundamentals: purpose, transhas the ultimate responsibility. When parency, and responsibility. Any organdelegating your data processes, you isation needs to know why they’re must make sure your subconcollecting the data, be open tractors are meeting your about the fact that they are obligations.” collecting it and how they are Things can get compliusing it, and take steps that cated if data is being disclosed are “reasonable in the circumoffshore. “The overseas aspect stances” to keep the data is a very difficult one. We have Fiona Faithfull secure. this regime creating certainty Fiona Faithfull is a senior by listing specific jurisdictions associate at McVeagh Fleming, where you can disclose data because specialising in business and corpothey have comparable safeguards in rate law. She says that the definition of place. Except no jurisdictions have been “reasonable” could vary depending on prescribed! It is best practice to get the type of data being collected. consent from the individual concerned.”

“If you’re holding credit card details, medical records, biometric data, informaTHE COMMON PITFALLS tion pertaining to religious beliefs, sexuBased on information gathered in the ality or other sensitive personal details, Small Business Awareness Survey, May the ‘reasonable’ steps to safeguard that 2023, and breach reports with the Office information would be more onerous than of the Privacy Commissioner (OPC), if you simply held someone’s name.” there are four key areas of risk.

14

Access issues

“This accounts for 70 per cent of the complaints received by the OPC. Typically, this would be where individuals cannot access their data either because the company doesn’t respond in a timely manner, refuses to respond, or the data has been lost.”

52% of serious breaches against small businesses are caused by human error or thoughtlessness Data retention

“This is another significant issue for businesses of all sizes. A cyber-attack on Latitude Financial demonstrated how critical it is to have processes to ensure there’s no retention of data that no longer serves a lawful purpose. In that instance, 7.9 million customer records were exposed, including data kept for over 15 years. This case is ongoing; there’s a class action lawsuit pending.”

No policies or procedures

The survey found that 36 per cent of

B U S I N E SS N H .O R G . N Z

SMEs had nothing in place, which is, unsurprisingly, contrary to Privacy Act requirements.

Every organisation must have a privacy statement explaining how it collects data, how it will be used, under what circumstances it will be disclosed, and so on. However, Fiona advises, “It shouldn’t include a promise to use measures to protect data, but rather a commitment to meet the Privacy Act’s obligations.”

There should also be an internal policy covering the checks and systems in place to ensure employees and subcontractors understand and comply with legal obligations. “This is especially important if you’re handling sensitive information, such as health, biometric or financial data.”

And every business must have a privacy officer who: • Encourages compliance with IPPs • Handles requests made to the

company under the Privacy Act • Works with the OPC if there are any investigations • Ensures the company’s overall compliance with the Privacy Act

“Usually, within smaller businesses, the privacy officer is the senior manager.

However, larger organisations may need someone with more in-depth knowledge of each aspect.”

Lack of education

“Fifty-two per cent of serious breaches against small businesses are caused by human error or thoughtlessness, such as inappropriately or accidentally sharing or casually browsing customers’ personal details for their own interest.”

The OPC’s Breach Report in January 2023 confirmed this and highlighted that more than one-third of breaches fell within “emotional harm” – things like employment history being disclosed to colleagues or future employers, or someone’s religious beliefs or sexual orientation.

Fiona concludes, “Above all, ask yourself, why are you collecting this data?

You must have a clearly defined purpose, and not collect anything and everything simply because you copied and pasted a form from the web!

“Consent is also a key aspect of compliance. If you are open with the individual about how you are collecting, using and disclosing data, you are taking a significant step to ensure compliance.”

Suggested further reading: privacy. org.nz/privacy-act-2020/privacyprinciples

C OV E R STO RY

For businesses seeking to enhance their diversity, equity, and inclusion (DEI), using data effectively can help identify issues, challenge assumptions, and consider holistic perspectives to make the changes their people need.

Maretha Smit, chief execuface conversations with individtive of Diversity Works New uals, explaining the purpose of Zealand, says that some collecting the data, and being work to advance incluopen to really listening to people sive workplace cultures about why they might be resiscan be done without data. tant to sharing that information.

Maretha Smit However, as soon as you “I would almost put more effort want to build more sophistiinto preparing the organisation for cated initiatives, an underthe data collection than the data standing of the demographic collection itself,” says Maretha. make-up of your organisation Diversity Works New becomes necessary.

Zealand’s graduate consul“It’s not technically tant Dejealous Palota-Kopa Dejealous Palota-Kopa complex to collate that agrees. “There’s a Māori data; more difficult is proverb: ‘He aha te mea ensuring your people are nui o te ao? He tangata, he comfortable sharing their information.” tangata, he tangata!’ What’s the most It’s essential to ensure employees important thing in the world? It’s the are confident about the privacy of inforpeople, it’s the people, it’s the people. mation and understand what that infor“Getting to know your people and mation is to be used for. “The moment building that trust first is absolutely key. you have low trust within an organiBefore anything else, you must put your sation, it becomes a lot more difficult people at the heart of your actions.” to collect the data – and this comes BE MINDFUL OF THE down to how you frame the purpose for LANGUAGE YOU USE data collection.

In addition to the legal obligations assoMaretha recommends explaining to ciated with personal data, well-inyour team that the reason this data is tentioned companies could slip up, being collected is to gain a better underas language is constantly evolving. standing of who people are and how “Do your homework around what the they bring their whole self to the organlatest thinking is, especially as this isation. “It demonstrates to people that relates to the LGBTIQ+ and disability who they are matters.” communities.

It also shows the company is “You could liaise with us [Diversity committed to creating an employment Works New Zealand], but the best and experience that is bespoke to each easiest way is to tap into the people employee and helps to identify areas already around your table. Talk with your of most significant inequity – which people. You don’t want anyone feeling could create the biggest shifts for an hurt or not seen, even though you’re organisation. trying to do the right thing by them.”

“Recognising those gaps means you can put positive solutions in place, and REMEMBER, IT’S A THREE-STEP saying, ‘This is where we’re not great, PROCESS and this is what we’re going to do about Preparation and data gathering are it’, builds trust and transparency.” nothing without action. “If you collect This, in turn, can have a huge data and do nothing with it, then that’s effect on how customers are treated. pointless and erodes respect.”

“When a business has a workforce Maretha and Dejealous caution that reflects its customer base, there’s against trying to “sprint” and be everymuch more empathy for a customthing immediately to all people. Instead, er-centric approach. That connecfocus on incremental change. “Start tion with customers becomes far by thinking of your purpose, and only more seamless.” ask for that data. Then, gradually build over time.

PREPARATION IS EVERYTHING “Don’t start with a massive framework An organisation should never start of ‘I want to know all of this because, collecting diversity data without in 10 years, I might get to it!’ That’s not preparing their people, having face-togoing to build trust in your organisation.”

15

C OV E R STO RY

S U M M E R 2023 F Y I

Data

Whether a sole trader or a multi-national, data can help businesses make smarter marketing decisions. But for time-poor SMEs wondering where to start, it can feel like an overwhelming task.

Bex Taylor-Haskel is the head of in their homes, so her target audience Harakeke Marketing at Stuff, and could be single women, divorcees, loves sharing practical, straightforward or widows. marketing tips that can be implemented “Another electrical company might be immediately. She reassures business focused on big commercial builds and owners that using data for marketing refurbs. That’s a very different market.” does not have to be “all-encompassing”.

QUANTITATIVE OR “Start simple, with what you already QUALITATIVE? have access to – and what you trust.

Quantitative is the who and what; qualiThat would be any kind of customer tative is the why and how. information – names, email addresses, For a business within the service industry sector, or location. sector, understanding customers’ “An electrician, for example, emotional reactions – why they could look at who her customers return time and again – could be were over the last six months. genuinely valuable. Whereas That is data; it tells you somefor a DTC (direct-to-consumer) thing useful.” company selling, say, men’s Once the business sees grooming products, it might what data it has, it needs Bex Taylor-Haskel be less about how those prodto consider what it actuucts make their customers feel ally needs. “There’s no point and more about which target capturing or sorting data that’s audience is most likely to buy. “Is it not relevant. Think about what you want Millennials, Gen X, or Boomers who are to achieve, and ask yourself what data purchasing? If this is speaking to them, you require for this.” what can we learn about them?”

DON’T BE DISTRACTED BY WHAT OTHERS ARE DOING

Just because a business in your sector is flooding Facebook with adverts doesn’t mean you should do the same, Bex cautions. “You need to understand your own target audience, your goals and objectives, and your points of difference.”

She refers to the example of a female electrician. “Perhaps her business’ unique proposition is that they make women feel comfortable having tradies

STRIKE THE RIGHT BALANCE

Companies selling online almost certainly have some sort of form where they can capture basic customer information like name, email address, and payment information. “Most likely, if you’re using Shopify or Squarespace, there’ll be the ability to ask for their age range or ‘How did you find out about us?’ or whatever that extra little nugget of data is.

Sorted

Arranged

Presented Visually

Explained with a story

Using LEGO® to show the data journey, from its raw form to storytelling and insights. This graphic was originally posted by Mónica Rosales Ascencio on LinkedIn in 2021 and has been shared extensively online.

“But don’t ask for stuff you’re not going to use; that can create a barrier to purchasing. If someone’s buying a beard oil for $20 and you’re asking them 50 questions, you’ll lose sales.

“On the other hand, if someone’s making a more significant investment, like property or insurance, they understand that the seller wants to know more about them.”

INVEST IN YOURSELF

Take time to use the resources at your fingertips. “Systems like Xero and MYOB have some sort of analytics dashboard, and they’re getting smarter and more user-friendly.

“You could call Xero support and talk to one of their specialists about what data is there and what insights and stories you can draw from it.

“You can ask Google Analytics questions now, like ‘How many home page views did I have on this date?’ – the day after you did a big email blast.”

Investing time now, says Bex, will pay dividends. “These tools are evolving all the time. Watch YouTube videos. Sign up for Google’s emails to stay in the loop of their latest releases and watch their fiveminute explainer videos. If you understand them at the base level today, it’s easier to keep up tomorrow.”

16

P R O F E SS I O N A L D E V E LO P M E N T: D R I V E L I N E

B U S I N E SS N H .O R G . N Z

How Driveline got a South Island weather service into an all-weather ute

CANTERBURY WEATHER UPDATES started as a Facebook page in 2013, says founder Russell Voice. Weather was a lifelong passion and he was running the site in his spare time as a hobby.

"Initially it was just a place where we shared our ideas, forecasts, and photos and videos on Facebook," says Russ.

How a hobby became a business

It started to become a business when people started asking if Russ could provide customised forecasts for them.

That's how he came to give up his teaching job and become a full-time weather forecaster.

The agricultural sector is an obvious client segment, including high-country farmers, vineyards, flower growers, and spraying businesses. Then there are companies like concrete contractors and organisers of sports events such as the Coast to Coast, Oxford Odyssey, and Race Tekapo. Russ also does game-day forecasts for Canterbury Rugby.

Big miles in challenging terrain

The job involves a fair bit of travel around the Canterbury region, from the

streets of Christchurch to inland rivers and high-country hills. The roads can be challenging, especially during severe weather events.

Driveline's responsiveness stood out

When it came time to replace his ute, Russ discovered Driveline's transparent, responsive customer service stood out from other options.

"I found working with Driveline compared to the other companies I tried to deal with, it was just bang... all the communication was super-fast. The whole process from getting the initial quotes on the different vehicles and getting that speed of response and transparency, it was really, really good."

Clarity around the leasing process

Russ appreciated Driveline's clarity around all aspects of the leasing process.

"Everything with Driveline has been very clear, especially with the leasing payments and how it works at the end of the four-year lease. It's all been really, really clear and easy for me to under-

stand and manage. They were excellent at helping me to understand the leasing process."

In Russell's experience, Driveline's personalised service and transparency makes them ideal partners for small businesses like his own.

Honesty is the best policy

“I find that working with Driveline, they're really straight to the point and honest.

“It's fair, it's honest, and it's the flexibility and honesty to get the right outcome."

Driveline Fleet for vehicle leasing & finance

Canterbury Weather Updates is just one business that found Driveline easy to work with.

To explore your own leasing options, phone Driveline now on 0800 275-374 or go to driveline.co.nz 17

P U R P L E I N K B N H B U S I N E SS E XC E L L E N C E AWA R D S 2023

S U M M E R 2023 F Y I

17 November 2023 North Harbour Stadium THE GALA DINNER for this inaugural awards night was a resounding success, shining a brilliant spotlight on our dynamic and flourishing business community.

Guests dressed to impress and celebrated the remarkable achievements of BNH’s members.

18

B U S I N E SS N H .O R G . N Z

P U R P L E I N K B N H B U S I N E SS E XC E L L E N C E AWA R D S 2023

The winners McCore Group Young Businessperson of the Year

Winner: Logan Sanders, Dalton Electrical Runner-up: Bayley Garnham, AUT Millennium

Ultimate Pools Excellence in Sustainability Winner: North Harbour Hockey Association Runner-up: Oxygen Consulting

Parkland Special Judges Recognition Award for Character Margaret Richardson, Amy Maria Kid Mohair Designs

Vanguard Security Community Superhero

Winner: Kelly Feng MNZM, Asian Family Services Runner-up: The Dingle Foundation

Global Finance Excellence in Leadership Winner: Mary Annequin, Little Steps Montessori Runner-up: Anne-Marie Nicholas, Mummy’s Yummys

Parkland Special Judges Recognition Award for Character Maren Howarth, Oceania Medical

Business North Harbour Excellence in Small Business Winner: Oceania Medical Runner-up: Portal Studio

Food Zone Excellence in Medium Business Winner: Gelous Runner-up: Grin Natural Products

Davenports Law Excellence in Large Business Winner: Allied Medical Runner-up: McCore Group

19

G O L D PA R T N E R S

S U M M E R 2023 F Y I

A data breach could cost you a fortune. Data protection doesn’t have to.

AT SPARK BUSINESS Hub Auckland North, we’re small business owners too.

We understand the concerns that keep our clients awake at night – but data privacy and storage shouldn’t be one of them.

Our team of friendly tech professionals are here to help you: • Protect your data • Safeguard your reputation • Take care of your team

We’ll show you how to make the most of your existing software’s privacy protocols and share straightforward, prac-

tical strategies to immediately minimise your risk.

Most data breaches aren’t malicious.

Often, it’s a moment of thoughtlessness.

We can run an informal session with your team to help them recognise the value of the data they hold in their hands

(on their phones, laptops, and other mobile devices) every day.

To find out how Spark’s local team could support your business, please get in touch. 0800 482 746 HubAucklandNorth@spark.co.nz

HEALTHIER + STRONGER + EASIER TO MAINTAIN POOL WITH LIFETIME WARRANTIES

SELF-CLEANING & ABOVE GROUND FIBREGLASS POOL SPECIALISTS Exclusive dealers of Compass Pools for Auckland North, West and Shore

www.ultimatepools.co.nz 0800 800 744 20

B U S I N E SS N H .O R G . N Z

P R O F E SS I O N A L D E V E LO P M E N T: PA R K L A N D P R O D U C TS

The future of land maintenance is electric Parkland Products: changing the way you power your business

CLIMATE CHANGE AND environmental concerns are accelerating the shift away from fossil fuels and towards more sustainable business practices. Parkland Products provides a comprehensive range of electrical equipment, from personal transport vehicles to commercial machinery, electric mowers, and electric hand tools. Our world-renowned supply partners, TORO, Goupil and Yamaha, are constantly developing innovative electrical technologies to deliver like-for-like performance with a petrol or diesel equivalent.

Parkland shares that same vision for the future of land maintenance. Providing products that are easy to maintain, cost-effective to run and can also lower the total cost of ownership and contribute to greater business efficiency.

Why go electric?

Performance without compromise: High-quality batteries deliver torque and

power comparable to traditional petrol equipment. When it comes to mowing equipment, this translates to enhanced cutting performance, allowing users to adapt to the task at hand with just a simple press of a button.

Simply more straightforward and cost-effective: The technology relies on minimal components, meaning it’s quick and easy to maintain and service.

Easy to recharge from electric mains, and Industrial batteries are highly cost-effective.

Comfort and noise reduction: Battery-powered equipment is welcomed virtually everywhere and at any time of the day, giving you the freedom to work extended hours – or at times that suit you.

Should I wait for the technology to advance?

Transitioning to electrical equipment and technology not only positions your business for the future but also offers a range of advantages. Leasing, for instance, minimises your initial capital investment while simultaneously cutting down on gas and maintenance expenses.

Furthermore, as technology continues to advance, the potential for cost savings grows even further.

We believe that beginning this transition now empowers your business to build infrastructure for the future proactively. This includes establishing charging stations, implementing battery management solutions, and exploring off-grid power generation.

Parkland Products’ Sustainability Mission

Our mission has a dual focus on improving the beauty, productivity and sustainability of the land and helping New Zealand businesses work more efficiently and effectively. Our acceleration towards a battery-powered future is central to this long-term commitment.

Reducing carbon emissions in our operations while powering professionals to work smarter means a positive change for everyone.

So join us today in leading the charge towards a more sustainable future! Call us to discuss business finance or to arrange a demo on our newest lines of electrical equipment.

09 415 0300 parkland.co.nz 21

C O M M U N I T Y | E V E N T S E R I E S PA R T N E R : AS I A N FA M I LY S E R V I C E S

S U M M E R 2023 F Y I

Promoting community wellbeing: a successful wellness-check event on the North Shore ON 18 OCTOBER at the National Hockey Stadium, a remarkable collaboration between Asian Family Services and Business North Harbour offered our community a free comprehensive wellness check, aiming to enhance community wellbeing. It was a very successful event that attracted 350 registrations from a diverse range of communities, including Chinese, Korean, Vietnamese, Thai, Indian, and local business people.

The event brought together a consortium of 12 prominent health providers, such as St John, Unichem, Harbour Sport, Heart Foundation, Habit Health, Auckland Chinese Medical Association, Triton Hearing, Breast Screening Aotearoa, Prostate Cancer Foundation, Well Woman & Family Trust, Bowel Screening Team, and Asian Family Services for screening for mental wellbeing and gambling harm.

Asian Family Services contributed their expertise and resources to ensure a comprehensive range of health services and information was accessible for all participants.

The involvement of the 16 volunteers was instrumental in the event’s success.

They adeptly bridged the gap between diverse participants and health providers, effectively addressing language barriers and providing a more culturally appropriate support environment for accessing health checks and information.

“The successful outcome is a testament to the potential for future collaborative endeavours to enhance community health and wellbeing on the North Shore.”

Kelly Feng, CEO of Asian Family Services, says, “This collaborative effort exemplifies the strength of unity in addressing the diverse community’s health needs. It not only provided essential health check-ups but also provided culturally and linguistically appropriate information to raise awareness of gambling harm and mental health issues, empowering attendees to take charge of their wellbeing. We extend our sincere appreciation to the health providers, and the volunteers for their invaluable

Wrap Around Support for Asians Gambling Harm Minimisation

Parenting Workshop

Public Health Education

Counselling

Social Work

EAP

support. Additionally, we express our gratitude to the community for placing their trust in us.”

Ms Feng continues, “The significance of this event cannot be understated. It not only showcased the power of collaboration but also the commitment of local organisations to proactively address health-related issues within the community. The successful outcome is a testament to the potential for future collaborative endeavours to enhance community health and wellbeing on the North Shore.”

FREE Asian Helpline 0800 862 342 Monday to Friday, 9am-8pm (English, Mandarin, Cantonese, Korean, Thai, Vietnamese, Japanese, and Hindi) Email : help@asianfamilyservices.nz

www.asianfamilyservices.nz

G O L D PA R T N E R S

B U S I N E SS N H .O R G . N Z

Your space, your way WHEN CLIENTS BOOK the boardroom at Ramada Suites by Wyndham, Albany, flexibility is the name of the game. General manager Jacqui Cheal and her team take a refreshingly proactive approach to accommodating guests’ needs and wants. “We don’t have any fixed ideas about what you should have, how the room should be laid out, or what your catering should be,” explains Jacqui. “You tell us – and we’ll jump to it!”

The boardroom is fully accessible on the ground floor, with ample free parking right outside. It comfortably seats up to 24 delegates, and the layout can be adapted to suit. It is regularly booked by sports groups, training companies – for instance, one training institution has a weekly booking to run its first aid courses – and other organisations, which use it as a training space or for their AGMs. The Jabra Panacast videoconferencing is frequently put to good use as firms connect with colleagues and consultants elsewhere in New Zealand and around

the world. PanaCast is described as “the world’s first intelligent 180° panoramic-4K plug-and-play video solution”.

There are various catering options available, too. The boardroom has its own kitchenette for clients to prepare their own refreshments, and external caterers are welcomed, too. “Without fuss, we can arrange as much or as little as you need,” Jacqui confirms.

Overall, Jacqui and her team want to make it as easy as possible for their guests to plan and budget for their ideal event – which is why the room charge is a standard hire rate for a half-day or full-day rather than per delegate.

How may Jacqui and her team assist you with your sports awards breakfast, all-day meeting, three-day training workshop, or after-work social networking?

Phone (09) 974 4568 or e-mail manager@ramadaalbany.co.nz to start planning your next successful event. ramadaalbany.co.nz marsdenhotels.co.nz

23

S U STA I N A B I L I T Y

S U M M E R 2023 F Y I

The North Shore’s zero waste future AUCKLAND’S LATEST COMMUNITY Recycling Centre (CRC) has opened in Wairau Valley.

North Shore ward councillor and chair of the Planning, Environment and Parks Committee, Richard Hills, is especially pleased to welcome this addition to the area.

“Wairau, our 12th community recycling centre, is part of our growing network of facilities which are essential for the region to achieve Auckland’s zero waste by 2040 goal. The Wairau

CRC, along with the Devonport CRC, gives North Shore residents and businesses practical opportunities to create a sustainable future. Not only to buy second-hand items, but also to develop skills to make the most of our resources and directly benefit local businesses and communities.”

Operated by social enterprise Localised as a Zero Waste Hub, the Wairau site already processed 60 tonnes of items every month from Auckland Council’s on-property inorganic collections

Wairau CRC is a true community effort celebrated by members of the Zero Waste team, Localised, non-profit groups, and Auckland Council.

service. As Wairau CRC, it is now open to the public as a reuse shop on the second Saturday of the month.

During the rest of the month, the site is closed to the public, except for workshops run by community groups in a dedicated 60-square-metre community space. These focus on helping people live a zero-waste lifestyle through practical and artistic means, such as restoring furniture and getting creative with junk.

As interest and community involvement grow, Localised Zero Waste Hubs general manager Carla van Walen envisions the space being well-used and the shop opening more frequently. “The shop will have both items for sale in good working order and items that need some repair or mending. Everything will be very affordable as we really want to see things go. Our primary aim is to give these items a new lease of life and make a difference in our local community,” she says.

Wairau CRC is located at 9 Porana Road, Wairau Valley. Check upcoming dates for Second Hand Saturday at localised.nz/ourenterprises/wairau-zero-waste-hub

Upgrade your business’ hot water heater with up to 50% co-funding MANY ORGANISATIONS USE fossil fuels (such as natural gas) for water heating, or old, inefficient electric systems. Air-towater hot water heat pumps provide an energy-efficient, low-emissions solution to the traditional technology used to produce hot water in commercial and industrial spaces.

Hot water heat pumps are the first technology funded under GIDI: Clean Tech, run by EECA (Energy Efficiency and Conservation Authority).

The programme helps with co-funding for air-to-water hot water heat pumps that are used in commercial buildings to supply hot water for: • Heating water, such as for kitchens

or showers

• Heating spaces of all types, such as

workplaces to indoor cropping

• Combined space and water heating

(as above)

24

If your business uses hot water for day-to-day operations, you could apply for up to 50 per cent co-funding to upgrade your hot water heating.

Benefits of upgrading

Choosing to heat water in an energy-efficient way can play a significant role in reducing your operating costs and carbon footprint.

Hot water heat pumps provide an energy-efficient, low-emissions solution, being up to five times more efficient than gas boilers. They’re also safe and durable.

For more information, including how to apply, go to business. govt.nz/news/upgrade-your-hotwater-heat-pump-with-up-to-50-cofunding

S U STA I N A B I L I T Y

B U S I N E SS N H .O R G . N Z

September 2023 inorganic collection stats ITEMS COLLECTED INCLUDED a two-seater sofa, e-waste, electrical cables, fans, small appliances, printers, crockery, lever arch files, filing cabinets, shelving, a coffee machine, office furniture, cupboards, and a coffee table.

BNH’s next inorganic collection is planned for March 2024, with exact dates TBC.

20

businesses registered for a collection

30m3 Collected

23m3

Recycled by Abilities Group

7m3

Sent to landfill

Empowering Kiwis to meet emissions reductions targets FUTUREFIT IS A simple but effective way to engage with climate change. By answering a few questions, the platform provides a snapshot of your impact on the planet and helps you make positive changes in the way you live to help reduce your personal carbon footprint.

How does it work?

New Zealand in top three countries with largest uptake of EVs THE NUMBER OF EVs (electric vehicles) on New Zealand’s roads more than doubled in 2021/22, up from 6,800 to 19,000. Figures released by DriveElectric show that Aotearoa lagged behind only India (300 per cent) and Brazil (193 per cent) with its year-on-year increase of 179 per cent.

Government figures confirm that EVs accounted for one in five of all new passenger cars in 2022.

DriveElectric’s survey notes: “Due to the increasing environmental awareness of the global climate crisis, the New Zealand government introduced the ‘clean car’ rebate scheme in 2021, which allows buyers of new or used, low or zero-emissions vehicles to claim back up to $8,000 (NZ) of the price”, crediting the scheme’s popularity with the impressive rise in EV sales.

It remains to be seen how removing the Clean Car Discount scheme will impact EV sales in 2024.

New Zealand was also in the top five for hydroelectricity consumption. Unfortunately, though, when it came to scoring “the greenest countries in the world” overall, use of renewable energy, and use of solar power, New Zealand failed to make the top tens.

FutureFit calculates the tonnes of carbon associated with your lifestyle by using a mix of New Zealand-based emission data, some initial assumptions about national household spending on different products and services, and personal information you provide when answering those questions.

New Zealand’s current target is to reduce greenhouse gas emissions by 30 per cent below 2005 levels by 2030. FutureFit’s website states: “Getting there will be easier if everyone makes choices that have a lower carbon impact. While for some this might mean fewer flights or holidaying at closer destinations, for others it might mean using public transport, taking shorter showers, or introducing more local produce into their diet.”

To get involved, visit www.futurefit.nz

You can read DriveElectric’s complete survey results at drive-electric.co.uk/press/the-worlds-greenestcountries-revealed 25

G O L D PA R T N E R S

S U M M E R 2023 F Y I

Nurturing the perfect partnership of AI plus employees IN THE AGE of Big Data, unlocking AI’s full potential relies on a successful human-machine partnership. Trust in leadership, transparent AI algorithms, and confidence in adapting skills are crucial for employees to embrace AI advancements. A survey of over 3,500 employees across 11 countries revealed that 44 per cent are optimistic about AI positively changing work and life in the next decade. While 23 per cent already experience AI impacts, 44 per cent expect changes in the next one to five years.

Despite AI’s transformative potential, there are concerns about unintended consequences. Technology can influence corporate culture, and 64 per cent of directors or above expressed moderate

worries about its impact. Leaders recognize that gains from AI could be diminished if corporate culture shifts disengage employees. Research identifies three key factors for fostering positive AI sentiments: trust in leadership, transparent understanding of AI functions, and confidence in adapting skills.

For organisations valuing AI success, having employees embracing technology and evolving roles is crucial. Advocates for AI projects contribute to momentum, agility, and adaptability. Trust and transparency are pivotal, fostering positive attitudes when coupled with the ability to make informed decisions in an agile environment. Employee confidence in acquiring skills for new roles is vital, with 68 per cent emphasising the importance

of additional training to avoid job loss due to AI advancements.

While machines excel in routine tasks, humans remain superior in creativity, social skills, and judgment. The foreseeable future necessitates humans to manage technology, handle non-routine situations, and engage in tasks requiring high social and creative intelligence. Soft skills are deemed essential by experts, acknowledging the ongoing need for human contributions amid AI progression.

To learn more about how Dale Carnegie Training can help you prepare to succeed in the era of artificial intelligence, contact Simon Weakley, Director of Sales and Training, at simon@dalecarnegie.co.nz

Inspired by our Community.

Powered by Solar.

Carbon Neutral goal a step closer Benefitz achieves Toitū certification

www.benefitz.co.nz

26

AS I A N B U S I N E SS N E W S

B U S I N E SS N H .O R G . N Z

愿您度过一个安心安全的圣诞节假期

良好的沟通在日常生活中至关重要，不论是在商业领域还是个人生 活中。 同样，它对于犯罪预防也是不可或缺的。 建立良好的商业邻里关系是构建 安全繁荣商业社区的关键。 花时间 与邻居们交流是深入了解你所在 商业社区的最佳方式，可能会有一 些问题是你之前从未意识到的。 信 息共享和建立紧密联系是发展维 护强大、安全的商业社区的基础。 良好的商业邻居间的关系是建立 一个安全和繁荣的商业社区的重 要支柱。

您作为北港商会的会员，我们会为 企业提供全面的预防犯罪建议，以 确保你的企业的财产在假日期间 尽可能安全。 例如，警方提供的商 业发展区内犯罪趋势报告，有助于 我们的犯罪预防专员利用这些信 息来了解罪犯可能会以何种方式 和在哪些地方选择犯罪目标。

确保您的企业场所安全

在圣诞节休假前的最后一天，请检 查： • 你已设置好物业的警报，并通

知了保安公司你的开店日期。 同 时，如果在假期中警报被触发， 保安公司需要有有效联络人的 联系方式。 • 要求你的保安公司在休假期增 加店铺巡逻，以威慑潜在的犯罪 分子。 • 确保你的监控系统运行正常。 • 确保所有窗户、外部门/卷闸门 都已关闭并锁上。 • 确保所有安全感应灯光都正常 运作。 • 如果可能的话，将您所有户外财 产存放在不易发现的地方并锁 好，并使用高质量的专用锁。

工具车仍然是犯罪分子的目标，所 以再次提醒您将贵重的工具/物品 分别锁好，确保车辆上锁并装有警 报系统。 记住通过在工具上做记号 的方式是廉价且有效的预防措施。 还要记住，如果你发现任何可疑情 况或可疑人员，请拨打105。 如果需 要立即警察协助，请拨打 111。

IF IT’S HAPPENING NOW CALL 111

IF IT’S ALREADY HAPPENED USE 105

良好的商业邻居间的 关系是建立一个安全 和繁荣的商业社区的 重要支柱

27

TRANSPORT

Swipe right on public transport!

PayWave, Google Pay and Apple Pay are coming soon

SINCE 2018, THERE has been a 62 per cent increase in contactless payments across Auckland’s public transport system. Covid-19 almost certainly accelerated this preference, and within the next few months, Auckland Transport (AT) is set to introduce more contactless payment options across all buses, trains, and ferries.

Full-fare-paying adults will be able to tag on and off with contactless payments (debit/credit cards, Apple Pay and Google Pay) alongside the current AT HOP card. Those wanting to access concession discounts such as Tertiary and SuperGold will still need to use their HOP card.

AT chief executive Dean Kimpton predicts the improvements could lift public transport passenger numbers by between two million and three million trips per year. “This change is going to make public transport more appealing for more people, including tourists, visitors, casual users, and first-time users.

“I see these improvements … helping to push us past 100 million public transport trips per year in 2024, and that is huge. The more people catching public transport, the less emissions, the less traffic, and the easier and safer it is for us to move around our city.”

‘Go e-bike loans’: a chance to try for free before you buy WONDERING HOW AN e-bike could benefit your lifestyle? Auckland-based charity Ecomatters is offering you the opportunity to borrow one for two weeks and find out.

E-BIKES ARE A GREAT CHOICE • Reduce your carbon footprint • Reduce how much you spend on

petrol and parking

• Improve your physical and

mental health

• Get where you need to go quickly

(without getting sweaty!)

• Use a cargo e-bike to help carry

bulky items

The scheme is already proving popular; there could be an up to 10-week wait to be assigned a loan bike.

This project is part of a broader “e-bike library” pilot programme funded 28

by Waka Kotahi. Planning is also underway for an additional three e-bike loan schemes across the country in partnership with local community organisations.

For terms and conditions, more information about the e-bikes available, and to complete your expression of interest form, go to ecomatters.org.nz/on-bikes/ ebike-loans

S U M M E R 2023 F Y I

How AI and imagery help Google Maps display accurate speed limits

ENSURING DRIVERS CAN easily see correct speed limits is an essential aspect of satnav maps and apps. Google Maps’ product manager Siddharth Shashidharan blogged recently about how AI is helping to keep journeys safer.

The company’s AI models are designed “to identify speed limit information from sources like our Street View imagery, as well as third-party imagery”, he said.

“We train the AI models on hundreds of different types of signs from all over the world, so no matter how different a sign looks, the AI model can still detect the speed limit. For example, signs in the U.S. might have ‘speed limit’ written on them, while signs in Germany might only show the number. Once the AI model identifies a sign, we use GPS information from the image to match it to its exact geographic location so we know precisely when to change the speed limit displayed to you on Google Maps based on where you are on your route.”

Google Maps also analyses traffic trends (e.g., consistently lower speeds than the advertised limit) to see if external factors, such as construction work or community input, may have temporarily or permanently changed an existing speed limit. In these instances, the company cross-references multiple sources, including data from local governments and refreshed Street View imagery.

“In areas where we don’t have recent Street View imagery available, we request images of the specific stretch from third-party partners that already gather roadway information to do things like improve delivery routes and road safety.”

Siddharth Shashidharan also discussed how speed limit data helps automobile manufacturers with their assisted or fully automated driving innovations.

To read his blog post in full, go to blog. google/products/maps/how-ai-andimagery-keep-speed-limits-on-googlemaps-updated

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Data essential for rebranding strategy WITH OVER 30 years in the design and print industry, you’d think a rebranding project would be a piece of cake for Blair and Julie Wadman, the new owners of Designation.

“We have a lot of experience in branding projects, but doing your own is really personal and took a lot longer than we thought,” says Julie, who has taken the lead on the rebrand.

When they purchased Designation at the beginning of May, they always knew

the business needed a brand update. It needed to be something that resonated with what the new team stood for: hard work, honesty, and integrity to achieve the very best results for clients.

Blair and Julie were bringing together two businesses – their existing graphic design and print broking business of nearly 20 years and the signage business, which had also been operating for two decades. It was time to explore the essence of what bringing all of these different skill sets and offerings meant.

Research and data

Data and research are essential when rebranding a business. They started by sending out a brand perception survey to their combined client database. Then

came a brainstorming workshop and a team of “think tank” experts who pitched three ideas to the team.

The final result was unanimous. The essence of the new name is stoked/ chuffed/rapt. It speaks to how they want their clients to feel (and is a fun play on words in the signage business: they wrap vehicles). RAPT! want their clients to be totally chuffed and absolutely in love with the final product (as well as the service experience)!

All the team at RAPT! look forward to helping their clients be seen!

Rapt

(09) 44 33 051 Unit 6, 215 Rosedale Road rapt.co.nz

Duck Duck Goose

Unit 6, 56 Apollo Drive instagram @ddgnz

We proudly donate 50 cents from every coffee sold in store to Rotary East Coast Bays.

Thank you for your kindness.

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CRIME PREVENTION

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Have yourself a crime-free little Christmas

By Dave Loader, Business North Harbour Crime Prevention Specialist GOOD COMMUNICATION IS critical in everyday life – business and personal.

Equally, it is imperative for crime prevention.

Getting to know your business neighbours is a vital strength of a safe and prosperous business community. Taking time to chat is a great way of understanding issues that affect your area, some of which you may not even be aware. Swapping information and building these relationships is the foundation of growing and maintaining a strong and secure neighbourhood.

As a Business North Harbour member, we can offer you crime prevention advice to ensure your business and property are as safe as possible during the holiday period. For example, NZ Police supply us with crime trends for the district, and we use these to help understand what and where offenders are likely to target.

Getting to know your business neighbours is a vital strength of a safe and prosperous business community.

Securing your business premises

• Your CCTV is working effectively.

• All windows and external doors/roller

• You have set the premises’ alarm and

• All security sensor lighting is working.

• Where possible, all external assets

On the last day before the festive break, please check that: informed your monitoring company of your planned re-opening date. Your monitoring company also requires any changes about whom they contact if your alarm activates over the holidays.

• You have told your security patrol company of your close-down period and requested extra external premises checks to deter potential offenders.

in such a way that they are uniquely yours is a cheap and effective prevention opportunity.

Remember, if you see anything or anyone acting suspiciously, call 105. If you need immediate Police assistance, call 111

doors are secure.

are locked away out of sight, and containers are secured with highgrade, purpose-specific locks.

IF IT’S HAPPENING NOW CALL 111

IF IT’S ALREADY HAPPENED USE 105

Tradies and their vehicles are still being targeted. Make sure you lock away expensive tools and items separately, and secure and alarm your vehicle/s. Engraving tools or marking them

SECURE YOUR VEHICLE NUMBER PLATE FROM THEFT!

S E T A L P E SECUR

Have your vehicle registration plates secured for FREE with tamper proof screws Plates are stolen for petrol drive-offs and other criminal activity

businessnh.org.nz/safer-business

B U S I N E SS N H .O R G . N Z

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P R O P E R T Y M AT T E R S

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The day in the life of a commercial broker MOST OF YOU know or have dealt with a commercial real estate agent, but I thought I would share a typical day in the life of a commercial broker. Whether providing market knowledge, potential properties or investments, it’s a thrilling profession that requires a unique blend of skills, knowledge, and a touch of charisma.

Providing a solution to all parties is hugely satisfying and forges great long-term business relationships. Each client meeting is a chance to showcase our expertise and build relationships. Armed with market knowledge and a charming smile, we guide clients through the intricacies of commercial real estate, answering questions, and addressing concerns.

One of the other important aspects of a commercial real estate agent’s day is conducting property tours. From office spaces to retail locations, industrial

warehouses to vacant land, we highlight the distinctive features, discuss zoning regulations, and envision the possibilities, all while keeping clients engaged.

Back at the office, we dive into the thrilling world of negotiations.

Armed with market data, we analyse offers and counter-offers, and strategise to secure the best deal for clients. Negotiations can be intense, with each party vying for their own interests. We have to be a master of persuasion, finding creative solutions, and striking a balance which satisfies all parties involved.

While the glamorous side of being a commercial real estate broker often takes the spotlight, a fair share of paperwork and research is also involved. We analyse market trends, research property values, and stay up-to-date with industry regulations. We meticulously prepare contracts, review lease agreements, and ensure all legalities are

in order. It’s a crucial part of the job that ensures smooth transactions and protects our clients’ interests.

In the world of commercial real estate, networking is key. We attend industry events, join professional organisations, and build a strong network of contacts.

From client meetings to property tours, negotiations to paperwork, networking to closing deals, we navigate a dynamic world which requires resilience, adaptability, knowledge, and a passion for the industry. It’s a profession that offers endless opportunities to make a difference in the business landscape and create lasting relationships. If you’re ready for an exhilarating journey, step into the shoes of a commercial real estate agent and embrace the adventure!

Janet Marshall is a Director at Colliers North Shore, a business mentor at BMNZ and board executive with Business North Harbour and Takapuna Beach Business Association. Contact Janet on 021 684 775 or email janet.marshall@colliers.com for any assistance, whether leasing or purchasing commercial property.

Accelerating success.

For Lease

61 Constellation Drive, Rosedale, Auckland

STAR ON CONSTELLATION - VARIOUS OPTIONS AVAILABLE Looking for professional office space in the popular Constellation Drive area?

Various office tenancy options available with generous carparking.

Very efficient layouts and lift in the building, plus cafe on site and next to the Northern Busway park and ride. Easy access to East Coast Bays, motorways North, CBD and Western. These are exceptional office opportunities.

Janet Marshall 021 684 775 janet.marshall@colliers.com

colliers.co.nz/p-NZL67024723

Tenancies from 200 sqm to full floor of 560 sqm

High quality office space

Generous carparking

Building security

Colliers NZ Limited Licensed REAA 2008

Accelerating success.

For Lease

55 Corinthian Drive, Albany

Albany’s 5 Star Premium Offices from 250 sqm to 1650 sqm Imagine an affordable, modern, highly efficient hybrid working space filled with natural light and panoramic views to boost staff productivity and retain the best talent in your industry while avoiding the nightmare that is the CBD traffic. Then look no further than 55 Corinthian Drive, Albany.

55 Corinthian Drive is the best possible office accommodation in Albany offering an unparalleled car parking ratio, EV chargers and other state-of-the-art amenities, including high spec end-of-trip facilities.

It is an award-winning and thus far the only 5-star as-built green star building on the North Shore with exceptional build quality and cutting-edge technology.

It provides a welcoming and comfortable business environment via a grand atrium, and a stunning onsite café & restaurant.

The building harnesses the dominant visual prominence of the northern motorway in Albany, an established commercial hub and a key focus for Auckland’s strategic growth, rapidly becoming one of the key destinations outside of the CBD. For further information and/or to arrange a viewing please contact Janet Marshall, 021 684 775.

250 sqm 1,650 sqm

EV charging & fibre connection

Janet Marshall 021 684 775 janet.marshall@colliers.com

colliers.co.nz/p-NZL67002672

Café on site

High spec with advanced building systems

5 Star As-Built Green Building

Exceptional Corporate & Business environment

colliers.co.nz

Colliers NZ Limited Licensed REAA 2008

colliers.co.nz

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and sorbet, oat gelato, and low-sugar options are direct outcomes of this strategy. These products are designed to cater to health-conscious consumers who are looking for indulgent treats without compromising on their dietary choices.

VALENTINO’S GELATO HAS recognised that consumer preferences in the frozen dessert industry are constantly evolving, with an increasing demand for healthier, more sustainable, and unique products.

To effectively cater to these changes, the company has developed a data strategy that encompasses several key elements.

1. Market Research and Consumer Insights: Valentino’s Gelato places great emphasis on gathering extensive market research and consumer insights. This involves analysing market trends, monitoring competitor activities, and conducting surveys to understand what today’s consumers are looking for.

By analysing this data, the company can identify emerging trends.

2. Product Development: Based on the data gathered from market research and consumer insights, Valentino’s Gelato focuses on developing innovative products. The introduction of dairy-free gelato

3. Customer Personalisation: Valentino’s data strategy extends to providing personalised experiences to customers.

Through data analytics, Valentino’s Gelato can offer targeted promotions and recommendations based on individual preferences, purchase history, and seasonal trends. This personalisation not only enhances the customer experience but also drives sales.

4. Quality Assurance and Feedback Loop: Valentino’s Gelato places a strong focus on maintaining the quality of its products. Data from customer feedback and quality control processes are continually analysed to identify areas for improvement.

S U M M E R 2023 F Y I

6. Differentiation from Traditional Ice Cream: Valentino’s Gelato recognises the unique selling point of its genuine Gelato and Sorbet compared to traditional ice cream. To leverage this distinction, data is used to create marketing campaigns and promotional materials that highlight the authenticity and quality of their products.

In conclusion, Valentino’s Gelato’s data strategy is a dynamic and comprehensive approach to adapt to the changing landscape of the frozen dessert industry. By integrating market research, product development, personalisation and sustainability, the company ensures that it remains competitive, innovative, and aligned with the demands of today’s consumers. This data-driven approach is fundamental to Valentino’s Gelato’s success. valentinosgelato.co.nz

5. Sustainability Initiatives: In line with growing environmental concerns, the company also integrates sustainability into its data strategy. Data is used to track the environmental impact of its operations and product sourcing. Valentino’s Gelato aims to reduce its carbon footprint and promote eco-friendly practices in line with consumer demands for responsible and sustainable businesses.

Buy North Harbour is a Facebook group setup to help BNH members and associate members connect, communicate and collaborate.

Join today, and: •Promote your products and services.

•Pass on your experience and advice.

•Share your neighbours’ deals across your social media.

facebook.com/groups/BuyNorthHarbour

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being a great host, making potential talent feel welcomed and valued.

Job Descriptions that Speak to Candidates

Data helps us to craft job descriptions that resonate with your candidates, talking their language, and making your openings more appealing.

WHEN IT COMES to finding the right people for you, data is our friendly sidekick, making the entire process more welcoming and efficient. Here are a few ways we use data in the world of recruitment.

Promoting Diversity and Inclusion

Fair and Inclusive Selection

Data-driven recruitment ensures every candidate gets a fair shot. It’s like having an unbiased friend who evaluates candidates based on their skills, not their personal attributes.

Better Job-Match

Think of data as a matchmaking friend. It helps us find candidates whose skills and experience align perfectly with your job requirements, increasing the chances of finding that ideal fit for your team.

Speedy Hiring

Using data streamlines the hiring process, helping us find the right candidates faster. Reducing the waiting time and getting new team members onboarded quickly means you can get on with what you need to.

Building a Friendly Talent Pool

Data is like a virtual Rolodex of potential candidates. This friendly resource reduces the stress of finding new

talent when positions become available.

Savings and Efficiency

Data-driven recruitment is like a financial advisor. It helps us allocate our resources more effectively, saving you time and money to spend where it matters most.

A Personalised Candidate Journey

With data, we can create a warm and personalised candidate experience. It’s like

Data analysis acts as a friendly mirror, reflecting areas where we can be more inclusive and diverse. It’s all about creating a supportive and welcoming workplace for all.

At Purple Ink, we think of data as a trusted resource, guiding us toward better hiring decisions, smoother processes, and a more inclusive and inviting workplace.

It’s a win-win for your organisation and the job seekers we engage with! info@purple.ink purple.ink

Stress, ROI & Stats AT BOLSTER RISK Management, we understand the complicated stuff, so we can simply talk with you. Whether you need business insurance or personal insurance, we give you the advice you’re looking for.

We specialise in financial risk management and strive to make the complex world of finance more accessible to you.

Financial decisions can be overwhelming and confusing, which is why we simplify the process by offering you straightforward and easy-to-understand advice.

Workplace stress

Did you know that stress about money interrupts the productivity of your team?

The impact of stress results in time away from work or lower productivity while at work.

One in five people have relationship issues due to money concerns.

We know that 89 per cent of Kiwis agree that businesses flourish when they prioritise employee wellbeing. We also know that Employee Assistance

Statistics • 68% probability of a trauma between 30 and 70 years old • Of all long-term off work, only 20-25% are on ACC. • Prostate cancer: 9 men diagnosed daily • Breast cancer: 9 women diagnosed daily • 95% of all trauma claims: cancer, stroke, and heart attack • 32% of injured people take longer than 10 weeks to return to work. *Data is from a variety of sources. Please contact Dominic for more information, should you choose.

Programmes can return more than 8.5x the investment in terms of greater productivity. Lastly, the evidence is clear: employees will stay with and be attracted to firms that offer ‘wellbeing’ initiatives.

Employer funded schemes

Pre-existing medical conditions are covered with employee group schemes.

This is huge. As an employer, you have the chance to show real value to your team. Your staff and their family can get pre-existing conditions covered (some exclusions still apply).

The value dollar-for-dollar is far higher than any salary raises.

Bolster Risk Management

Dominic Bish (MBA) Director / Financial Adviser 0211 849 007 dominic@bolsterriskmanagement.co.nz bolsterriskmanagement.com 35

REDUCE LANDFILL & HELP SAVE THE PLANET

SIGN UP TO OUR FOOD WASTE SERVICE TODAY

BIN + FIRST 6 COLLECTIONS FREE! TERMS & CONDITIONS APPLY

businessnh.org.nz/foodwastecollection

Contact Dave on 021 560 287 to find out more

Do you have spare usable pallets or do you require some?

If you answered “yes” to the above, Business North Harbour can introduce you to other local members to help create a win-win relationship!

For more information and to register your interest, visit businessnh.org.nz/greener-business and let us know if you have ‘Pallets Available’ or if you are ‘Pallets Wanted’.

Alternatively, contact David Loader on 021 560 287 or via email at david@businessnh.org.nz to find out more.