IC17 Individual Sponsorship Proposal

2017 INTERNATIONAL CUP INDIVIDUAL SPONSORS INFORMATION BOOKLET

AFL New Zealand International Cup Individual Sponsors Information The 2017 AFL International Cup (IC17) will be held in Melbourne from Saturday August 5 to Saturday August 19, 2017.

The AFL International Cup is played every three years and is the largest international Australian Rules Football event in in the world. Teams comprise solely of amateurs who must be nationals of the country they represent.

In 2014 there were 25 teams (18 men’s and seven women’s teams) that represented 18 different nations. New Zealand has a proud history at the event, over the 5 tournaments never having finished lower than 3rd and winning the 2005 International Cup. Attendance at the International Cup involves a combination of player contributions, a variety of funding initiatives and sponsorship opportunities.

The opportunity exists for sponsorship of individual team member of the New Zealand 2017 International Cup squad.

The following benefits are available to the sponsors.

IC17 Supporters Pack

$2000

• Sponsor logo on front (under AFLNZ logo) and back (under • •

player number) of training apparel worn by the athlete during the campaign.

Signed playing jumper provided to the sponsor, with sponsor logo on front (under AFLNZ logo) and back (under player number) AFL New Zealand sponsored player profile and social media posts Positioning on Instagram/Facebook/Twitter and website Sponsor logo to appear on relevant posts and Sponsor’s social media accounts tagged Sponsors logo to appear on www.aflnz.co.nz website on player profiles section 5 social media posts via players personal social media accounts during the tournament including sponsor recognition and Sponsor’s social media accounts tagged Discount on team apparel for the sponsor (30% discount until June 12th) via AFL New Zealand online shop. (Please note takes 6-8 weeks for apparel to arrive) Team Photo for sponsor following the campaign including results and sponsors logo For those sponsors who will travel to the International Cup please advise of timings and additional benefits will be added, up to and including, the Grand Final hosted at the MCG. Please note AFL International Cup regulations mean that jerseys used on game day must not have individual players sponsorship on them.

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AFLNZ Online 4,200 followers, 20,000 weekly reach 1,200 followers, 5,000 weekly reach 650 followers, 10,000 weekly reach

20,000 average

views per month over the next four months Note: during campaigns the reach increases

Logo placement: There are specific requirements regarding the placement of logos on playing jumpers and warm up t-shirts these are below: Playing Jumper Front Left chest under AFLNZ Logo.

Max size of 9cm x 8cm wide Back Under player number. Max size of 285cm2 – 30cm wide x 9.5cm high or 23.5cm wide x 12cm high Warm up t-shirts Back Under player number. Max size of 285cm2 – 30cm wide x 9.5cm high or 23.5cm wide x 12cm high

Image Files We require the logo of the sponsor to be sent in a vector file in an ai or eps format for the placement on social media posts, as well as on the jumper and warm up t-shirt

30% Apparel Discount!

Additional apparel can be purchased on the website here: www.aflnz.co.nz/store Please use the Code IC17SPONSORS to receive a 30% discount on all International Cup apparel. Note this can only be used until June 12th and apparel is due to arrive on the week beginning 31st July.

(Please note items purchased will not have sponsors logos.)

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Pease note AFL International Cup regulations mean that jerseys used on game day must not have individual players sponsorship on them.

OUR PARTNERS

PH +64 9 448 0305 AFL New Zealand, PO Box 300 633, Albany, New Zealand AFLNZ.CO.NZ

@aflnz

aflnz

aflnz