CHAPTER 7– DESIGN

5.2 FASHION INSPIRED ARCHITECTURE

Fig 5.2.1 Fig 5.2.2

YVES SAINT LAURENT MUSEUM The building is composed of cubic forms adorned with bricks which create a pattern resembling threads of fabric.

5.3 FORM DEVELOPMENT

Fig 5.3.1

Form of the design is developed taking inspiration from the organic patterns of attires. The flowy nature is developed as waves in the facade and edges and avoided.

5.4 DESIGN DEVELOPMENT

Fig 5.4 .1 Fig 5.4 .2

5.5 ZONING

Fig 5.4 .3

CHAPTER 6 - SPECIAL TOPIC

6.1 PHYSICAL LAYOUT OF FASHION SHOWS

Physical layout of fashion shows includes decorations,backdrops,runways,lightings,and props to create the right atmosphere. Types of fashion shows- Production fashion shows:most elaborate and expensive type of fashion show.It includes backdrops,lighting effects,choreography,and entertainment. - Formal runway shows: A typical presentation of fashion models parading on a runway in a certain order of appearance - Informal fashion show- A more casual presentation of garments and accessories.models walk through the manufactures showroom or the sales floor of the retail store.They carry sign with information about the merchandise. - Tearoom modeling-Models walks individually from table to table in a restaurant to show and tell about what they are wearing.

6.2 FASHION RAMP

In fashion, a runway,catwalk or ramp is a narrow,usually flat platform that runs into an auditorium or in outdoor seating area ,it used by models to demonstrate clothing and accessories during a fashion show. - The stage is a platform that models enters on - The runway is the long platform that extends into audience . - The ―T‖ is additional staging perpendicular to the runway. - Runways with T shape are great for showcasing the entire line of clothing during final.

6.3 RUNWAY LENGTH

There is no overage length for a runway stage. A general rule of thumb when determining the length of a runway is to determine the size of the venue and then construc t your runway length to be two- thirds the length of your room. The area of space needed for your backstage will factor into the runway length according to venue as well

Fig 6.3 .1

6.4 RUNWAY LENGTH

Fashion show runway width may vary according to the overall volu me of the garment vs. number of models on the same stretch of runway at a time. For fashion shows, the basic stage width is roughly 4'ft. A four-foot wide stage is the most basic runway design and allows for one model to comfortably pose at the end of therunway to display a clothing item, and then turn and return to stage. The 4' runway width is ideal for small to medium sized fashion shows that do not hove optimal space for a larger runway. For a basic fashion show 4'ft runway will fit your need for a great stage to allow your audience an optimal viewing experience. If you ore hosting a runway show in a larger venue such as a banquet hall. mall. arena. gym, or other large open space. recommend 8'ft wide runway stage. This allows for more models. better viewing experiences for larger audiences. and more space to showcase larger garments such as bridal dresses or prom gowns.

Fig 6.4 .2

6.5 RUNWAY STAGE SHAPE

- Most commonly and classically, a runway or catwalk is set to be in the center of a room stretching down the center elevated slightly above the ground in a T-shaped formation. - A black backdrop with a center opening is standard for small to medium fashion shows. Custom flat backdrops can be created to allow multiple entrances and exits for models. Custom flet backdrops are an excellent for an elegant way to display your logo or other sponsors for your event. - Some other common runway stage shapes include circular or box shaped runways so that models only walk in a circle without having to stop and change direction. An """ shaped stage is a adaptation of the "T" shaped runway stage design that is great for showcasing an entire collection for a truegrand fashion finale.

Fig 6.5 .1(Different shapes of fashion runways.)

6.6 FASHION LIGHTING

THE FASHION LIGHTING: Photographers and cameramen love working with C&S. because we understand their needs and give the best lights for photos and film- ing. while still keeping ii exciting and spectacular for the live audience. Techniques and considerations for catwalk lighting As with most fashion shows, a range of colours, textures and shades will be shown in the fabrics of the garments plus any theatrical ele- ments in the make-up and hair design of the models on the catwalk. As such. There are three main ways of achieving the correct tone and hues of light to perfectly enhance a fashion show - Full spectrum lighting Full spectrum white lighting features all the light frequencies at a similar illumination level as white. In contrast. fluo-rescents whilst they appear to be white . Full spectrum lighting is essential to truly illuminate the full spectrum of colours. textures and shades in any of the garments to be featured. - Colour temperature Colour temperature is equally important in creating tones and hues that match the ambience of your show that rightly reflect the emotion you want to portray from your collection and also lend well to great photography and film. - Light distribution Ensuring that models are evenly well lit wherever they may be on a runway is essential to ensuring all of your audience ore full engaged with your show. Failure to light evenly results in hot and cold spots of light which negatively impact on the quality of the apparels visibility and any photography or film wor k that may be toking place. By using multiple incandescent light sources, evenly distributed and installed with respect for the venues architecture and placement of the catwalk itself, you can achieve the correct level of light distribution to ensure maximum effect and visibility of the fabrics. TYPES OF FASHION LIGHTING - Couture Catwalk Lighting Fall, spring, summer, and winter: as the seasons & styles change. so should the runway lighting design options. Various lighting options in-cluding Fresnel's. Par 56's, LED lights,

intelligent lighting. lasers, digital projection, specialty effects and more - Spring Runway lighting Spring fashion should be showcased in subdued soft lighting under medium focus Fresnel lighting. A very light and airy atmosphere should be conveyed to your audience to invoke feelings of tulips and fresh green gardens\ - Fall Runway Fashion Light Options For fall fashion runway shows. think warm colors, reds. oranges. and yellows to light your venue and project a crisp fall feel to your eagerly awaiting audience of fashionistas. For added fun up light your models with a combination of block light up lighting options to really make your whites and other couture accents. - Winier Runway Special Effects Winter fashion runway shows should use bright lights mixed with subdued gray lighting options to reflect the comfort and cozy as well as the bright lights ref lecting off of fresh snow - Summer Runway Splendor Bright lights and cheery intelligent stage lights will light the models to give them a true glow amongst the flashing bulbs of fashion photog- raphers. To really up the ante. rent a bubble machine to elegantly and silently blow bubbles out over your audience to invoke fun free feelings and positive thoughts when v iewing your couture clothing collection. Runway Up lighting

6.7 RUNWAY MATERIALS

Runway materials • Carpet runways Fashion Show Runways can be as simple as a run of carpet. • Clear Plexi runways Modular plexigalss decks that are used to create fashion show runways over water. • Frosted Plexi runways This modular deck system is typically underlit with white light, but can be lit with any color and can even have a chase or color changing lighting system included. High Gloss runways • Muslin runways • Seamless. Clean. • Muslin runway will have experience clean straight lines. • Each application is custom.

Fig 6.7 .1

6.8 CASESTUDIES

PRADA FASHION SHOW,MILAN Prada's Spring Summer 2017 menswear show in Milan, which was designed by Dutch studio AMO.

Fig 6.8 .1

OMA organised this fashion show. It was installed at the Fondazione Prada complex,Metal mesh ramps illuminated by colorful lights

Fig 6.8 .2(Plan) They walk ascending the ramp's elongated slope, moving towards the exit.In the centre,sections of metal mesh created a continuous ramp suspended between the floor and ceiling. It was used for a false ceiling,and as a covering for columns.