Ian Martin Adams QR code to Linkedin profile
CONTACT Mobile: On request please email Email: adamsian3@gmail.com
PERSONAL PROFILE
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An ambitious and pro-active 1st class Advertising Management and Digital Communications student completing final year at Buckinghamshire New University. A conscientious individual, who would welcome the opportunity to work in vibrant ever evolving industry.
Follow link to download self made interative version of this CV. ianmartinadams.co.uk/ima
MEDIA KNOWLEDGE
SOCIAL MEDIA
The media landscape and the consumers consumption of media is fragmented, demanding deeper thought of how the consumer interacts and engages with different platforms. This means fine tuning strategic thinking that points the consumer in the right direction. Studying this area has enabled critical understanding of the industry for example; the issues and limitations of data used within the marketing communications process. Contextual understanding of the mediums and the role it plays within the consumers life. Marketing at Bucks New University has helped develop strategic knowledge of digital and web techniques. Implementation of contemporary integrated marketing, from online display, social media and mobile elements has resulted to a value proposition that fulfills business objectives.
DIGITAL Successful training across the University departments using Customer Relationship Management tool ‘Hootsuite’ drove community engagement across social media. During July 2013, a small tech company called Harrsionlink was setup. iOS app and website solutions offered further skills in app development and digital know how. This CV is also available in app form called ‘IMA’, for an immersive experience to showcase these skills. Currently maintaining three branded websites through Wordpress and Squarespace. Competent using Google Analytics and SEO to further develop sites. Proactive at using social media platforms to keep ahead of digital trends. Currently Klout score 51.
RESEARCH ROLE During everyday life there is always a need for research from comparing products services online, however during placements and studies developing of a bank of resources like Kantar media (TGI), Mintel, Euromonitor, WARC, Lexisnexis, Haystack, BRAD and many more to ensure quality of consumer habits or other industry performance. Effective in primary research being selected for an industry study by the IPA Media Futures Group. This research included; coordinating interviews with media owners and presenting feedback to IPA
NEGOTIATION & TEAM PLAYER As an event Security Staff representative during 2012 Olympic Games, required negotiating and interpersonal skills with members of the public. The range of venues across London meant working in dynamic and skilled teams. Successful teamwork was experienced during studies through a number of live briefs; from Edcom Ad Venture Competition, Kopparberg for Area Media and most recently research with the IPA.
ADVERTISING AND MARKETING EXPERIENCE 2013-Present
Institute of Practitioners in Advertising Researcher for the IPA Medias future group
2013-Present
Harrsion Link iOS Developer and Graphic design Bartle Bogle Hegarty, London Headquarters New Business Intern Buckinghamshire New University Marketing Marketing Intern
2013 (1 week) 2012-2013
EDUCATION & QUALIFICATIONS Buckinghamshire New University 2011 - 2014
Two page version of this CV is available at: ianmartinadams.co.uk/my-cv/
BA (Hons) Advertising management & Digital communications.
www.IanMartinAdams.co.uk Linkedin.com/IanMartinAdams Twitter.com/IanMartinAdams Google.com/+IanMartinAdams
UNIVERSITY MODULES Year one: • Understanding the Customer • Effective Modern Marketing Communications • Business Management • The Role of Marketing in Business Year two: • Media Planning & Buying • Managing the Commercial Communications Process • Digital Technologies for Marketing • Modern Marketing Information & Analysis Year three: • Dissertation [The effects of Realtime on the media planning role] • Advertising Strategy • Brand Strategy • Marketing Management & Strategy
KEYWORDS
Enthusiastic Team Player
Strategic
Industrious
Motivated Eye for detail Proactive
Passionate
Ambitious
Understanding
Planning Marketing Coffee Logical Digital native Analytical Leadership
Forward thinking Design SKILLS • Research • Aware of media trends • Recognising opportunities
• • • • • •
Analytical Presentation Computer literate Advertising strategy Leadership qualities Confidence
Proficiency 1
10