ERIC IANTORNO | SELLING THE EXTRAORDINARY 1042 NEPTUNE AVE | ENCINITAS 3-MONTH MARKETING PLAN
1042 Neptune Avenue | Marketing Schedule PRE-MARKET Professional Photography Site & PropertyFloorplansVideo LOCAL PRINT ADVERTISING SEPTEMBER OCTOBER NOVEMBER Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine 2 page spread Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine Premier Magazine Properties and Lifestyle - 2 page Group Ad - Front of Magazine Local Paper Impact - Del Mar Times, Solana Beach Sun, Ranch Review & Carmel Valley News - Group Ad NATIONAL PRINT ADVERTISING SEPTEMBER OCTOBER NOVEMBER Wall Street Journal - Sotheby's Global Group Ad Los Angeles Times - Sotheby's Section Ad New York Times - Sotheby's Section TARGETED PAID DIGITAL ADVERTISING SEPTEMBER OCTOBER NOVEMBER Targeted Facebook Advertising Targeted Instagram Advertising Targeted Google/Youtube Advertising ADDITIONAL MARKETING SEPTEMBER OCTOBER NOVEMBER "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum Tentative placement subject to availability 1042 NEPTUNE AVE | ENCINITAS 3-MONTH MARKETING PLAN ERIC IANTORNO DRE#01256501 858.334.3577 | www.ericiantorno.comeric@ericiantorno.comERIC IANTORNO | SELLING THE EXTRAORDINARY
1042 NEPTUNE AVE | ENCINITAS DIGITAL ONLINE MARKETING PLAN ERIC IANTORNO DRE#01256501 858.334.3577 | www.ericiantorno.comeric@ericiantorno.comERIC IANTORNO | SELLING THE EXTRAORDINARY • sothebysrealty.com • pacificsothebysrealty.com • zillow.com • trulia.com • realtor.com • juwai.com • nikkei.com • realestate.com • luxuryproperty.zaobao.com ($1M min) • nytimes.com • wallstreetjournal.com • mansionglobal.com ($1M min) • ft.com (Financial Times) • jamesedition.com ($600k min) • real-buzz.com • house24.ilsole24ore.com • homes.com • homefinder.com • luxuryestate.com (200,000 Euros min) • countrylife.co.uk • propgoluxury.com • homeadverts.com • eGallery ($1.5M min) • 100+ SIR affiliate websites worldwide SEPTEMBER 2022 – CLOSE OF LISTING | ONLINE MARKETING • Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com • Featured listing on Zillow.com, Trulia.com, Realtor.com • National MLS and Sotheby’s Global MLS • Distributed on SIR.com cascading website distribution to 140 international websites • Featured in Sotheby's e-gallery around the globe • Listing syndication to Apple TV, SIR mobile, SIR touch gallery • Listed on EricIantorno.com website • Targeted social media marketing campaigns (Instagram, Facebook)
1042 NEPTUNE AVE | ENCINITAS PRINT MARKETING PLAN ERIC IANTORNO DRE#01256501 858.334.3577 | www.ericiantorno.comeric@ericiantorno.comERIC IANTORNO | SELLING THE EXTRAORDINARY Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print Wall Street Journal Location: Distribution:Global1,535,900 print Los Angeles Times Location: Western Los Angeles Distribution: 200,000+ New York Times Location: NYC Tri-State Area Distribution: 130,000+ SEPTEMBER 2022 | PRINT MARKETING • Del Mar Times, Solana Beach Sun, & Carmel Valley News Iantorno Group Ad • Rancho Santa Fe Review — Iantorno Group Ad OCTOBER 2022 | PRINT MARKETING • Premier – Iantorno Group Ad; Front of Magazine pgs 4-5 • Dream Homes – Front of Magazine 2-Page Feature Ad • Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9 • Del Mar Times, Solana Beach Sun, & Carmel Valley News Iantorno Group Ad • Rancho Santa Fe Review — Iantorno Group Ad • Wall Street Journal – Sotheby’s Global Group Ad NOVEMBER 2022 | PRINT MARKETING • Premier – Iantorno Group Ad; Front of Magazine pgs 4-5 • Dream Homes – Front of Magazine 2-Page Feature Ad • Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9 • Del Mar Times, Solana Beach Sun, & Carmel Valley News Iantorno Group Ad • Rancho Santa Fe Review — Iantorno Group Ad • New York Times – Sotheby’s Section Ad • Los Angeles Times – Sotheby’s Section Ad
DISTRIBUTION: 23,000 monthly print distribution LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices PREMIER MAGAZINE FRONT OF MAGAZINE GROUP AD Premier Ad Sample SHOP PREMIER STYLE: State of Transition DESIGN INSPIRATION Elevated Outdoor Living PREMIER DESIGN & DÉCOR PREMIER A LUXURY HOMEOWNER’S GUIDE www.SeeWhatSoldYesterday.com PREMIERPROPERTIESLIFESTYLES & San Diego ™ MARCH 2021 VOL. 174 www.SANDIEGOPREMIER.net Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com DRE#01256501 WWW.ERICIANTORNO.COM THE BEST OF INDOOR/OUTDOOR LIVING $9,500,000 GRANDEUR, TIMELESSNESS & STYLE $6,495,000 LUX ESTATE WITH PANORAMIC VIEWS $13,500,000-$15,000,000* DESIGN, BEAUTY AND COMFORT $2,998,000 PRIVATE GETAWAY WITH SPECTACULAR OCEAN VIEWS $8,950,000 MASTERFULLY RESTORED MILLS ACT OPPORTUNITY $4,950,000 THE CROSBY IN RANCHO SANTA FE BANKERS HILLRANCHO SANTA FEENCINITAS ENCINITASRANCHO PACIFICAPOINT LOMA MODERN LUXURY MEETS BALI CASUAL $7,800,000 ENCINITAS 117 ACRES + 3 PARCEL AVOCADO FARM $7,000,000 VALLEY CENTER PRIVATE, SPACIOUS AND CHARMING HOME $1,150,000 CARLSBAD CUSTOM-BUILT OCEANFRONT MASTERPIECE $7,250,000 ERIC'S RECENT TRANSACTIONSERIC SOLDGETDELIVERSIANTORNORESULTS.YOURHOMETODAY! ENCINITAS* $8,900,000 Representing Buyer & Seller RANCHO PACIFICA $7,750,000 Represented Seller RANCHO SANTA FE $4,200,000 Represented Seller ENCINITAS $4,100,000 Represented Buyer DEL MAR $3,300,000 Represented Seller SAN DIEGO* $3,075,000 Representing Seller DEL MAR $2,303,000 Represented Buyer & Seller ENCINITAS $2,300,000 Represented Seller ENCINITAS $1,975,000 Represented Buyer SAN DIEGO* $1,829,000 Representing Buyer SAN DIEGO $1,900,000 Represented Buyer RANCHO SANTA FE $1,900,000 Represented Buyer & Seller CARDIFF $1,895,000 Represented Seller SAN MARCOS $1,875,000 Represented Buyer CARLSBAD $1,800,000 Represented Buyer ENCINITAS $1,675,000 Represented Seller SAN DIEGO $1,675,000 Represented Seller ENCINITAS $1,375,000 Represented Seller LA JOLLA $1,620,000 Represented Seller TEMECULA* $1,575,000 Representing Seller SAN DIEGO $1,548,000 Represented Seller ENCINITAS $1,305,000 Represented Seller ENCINITAS $1,365,000 Represented Buyer DEL MAR $1,350,000 Represented Buyer & Seller OCEANSIDE* $1,080,000 Representing Buyer SAN DIEGO $970,000 Represented Seller OCEANSIDE* $876,000 Representing Buyer TEMECULA* $769,000 Representing Seller OCEANSIDE $670,000 Represented Buyer * Sale pending at printing of publication FULLY RENOVATED BEACH HOME $50,000/MONTH DEL MAR BEACH ON THE COVER COMING SOON DEL POINTMARLOMABONSALLCARLSBADOCEANSIDESANDIEGO CALL FOR DETAILS
DREAM HOMES MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 94,000 monthly print distribution Dream Homes Ad Sample MODERN LUXURY MEETS BALI CASUAL | $7,800,000PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000 117 ACRE, 3 PARCEL AVOCADO FARM $6,495,000MODERN HILLSIDE ESTATE WITH OCEAN VIEWS $6,500,000 VALLEY CENTERLA JOLLA DEL MARENCINITAS ENCINITASENCINITAS FULLY RENOVATED BEACH HOME | $50,000/MONTH DEL MAR BEACH CUSTOM-BUILT OCEANFRONT MASTERPIECE $6,850,000 NEW CONSTRUCTION, SINGLE-LEVEL ESTATE $6,800,000 Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. MASTERFULLY RESTORED MILLS ACT OPPORTUNITY $4,000,000 THE BEST OF INDOOR/OUTDOOR LIVING $8,750,000 BANKERS HILL RANCHO PACIFICA IMMACULATE WATERFRONT RETREAT | $8,000,000 ENCINITAS GRANDEUR, TIMELESSNESS & STYLE $6,200,000 RANCHO SANTA FE ERIC'S RECENT TRANSACTIONSERIC SOLDGETDELIVERSIANTORNORESULTS.YOURHOMETODAY! POINT LOMA $13,250,000 REPRESENTED SELLER SOLANA BEACH $11,000,000 REPRESENTED BUYER POINT LOMA $10,500,000 REPRESENTED BUYER & SELLER ENCINITAS $8,000,000 REPRESENTED BUYERS RANCHO PACIFICA $7,750,000 REPRESENTED SELLERS RANCHO SANTA FE* $7,200,000 REPRESENTING BUYERS RANCHO SANTA FE $6,200,000 REPRESENTED SELLERS ENCINITAS $6,000,000 REPRESENTED BUYERS & SELLERS RANCHO SANTA FE $4,200,000 REPRESENTED SELLERS SAN DIEGO $4,000,000 REPRESENTED SELLERS ENCINITAS $4,100,000 REPRESENTED BUYERS SAN DIEGO* $3,990,000 REPRESENTING BUYERS CARLSBAD $3,650,000 REPRESENTED SELLERS ENCINITAS $3,250,000 REPRESENTED BUYERS SAN DIEGO $3,075,000 REPRESENTED SELLERS THE CROSBY AT RSF $3,003,000 REPRESENTED SELLERS DEL MAR $2,303,000 REPRESENTED BUYERS & SELLERS CARLSBAD $2,025,000 REPRESENTED BUYERS ENCINITAS $1,975,000 REPRESENTED BUYERS SAN DIEGO $1,900,000 REPRESENTED BUYERS SAN MARCOS $1,875,000 REPRESENTED BUYERS CARMEL VALLEY $1,829,000 REPRESENTED BUYERS CARLSBAD $1,800,000 REPRESENTED BUYERS CARMEL VALLEY $1,675,000 REPRESENTED SELLERS TEMECULA $1,525,000 REPRESENTED SELLERS ENCINITAS $1,375,000 REPRESENTED SELLERS ENCINITAS $1,365,000 REPRESENTED BUYERS ENCINITAS $1,305,000 REPRESENTED SELLERS CARLSBAD $1,111,500 REPRESENTED SELLER * SALE PENDING AT PRINTING OF PUBLICATION COMING SOON DEL ENCINITASMARLAJOLLACARLSBAD CALL FOR DETAILS ERIC IANTORNO SELLING SAN DIEGO eric@ericiantorno.com858.334.3577 WWW.ERICIANTORNO.COM DRE#01256501 JUST SOLD JUST SOLD JUST SOLD JUST SOLD JUST LISTED
Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print DEL MAR TIMES, SOLANA BEACH SUN, & CARMEL VALLEY NEWS NEWSPAPER GROUP AD OCEAN VIEWS IN THE RANCH | $8,395,000 BRAND NEW SANTA BARBARA-STYLE ESTATE $6,850,000 Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501 *Seller will entertain offers within the listed price range. ERIC IANTORNO SELLING SAN DIEGO WWW.ERICIANTORNO.COM 858.334.3577 eric@ericiantorno.com DRE#01256501 I REACH BUYERS FAR BEYOND SAN DIEGO... AND IT WORKS! DEL MAR THE BEST OF INDOOR/OUTDOOR LIVING RANCHO PACIFICA $9,500,000 GORGEOUS PANORAMIC VIEWS | RANCHO PACIFICA | $9,200,000 FULLY RENOVATED DEL MAR BEACH HOUSE | DEL MAR RENTAL $50,000/month BUILD YOUR DREAM HOME | $2,395,000 SOLD IN 2020 BY ERIC IANTORNO RANCHO SANTA FE | Sold for $4,700,000 Buyer from San Francisco, CA ENCINITAS Sold for $4,100,000 Buyer from San Francisco, CA THE CROSBY | Sold for $3,780,000 Buyer from Phoenix, AZ DEL MAR Sold for $3,300,000 Buyer from San Francisco, CA THE CROSBY | Sold for $1,825,000 | Buyer from Orlando, FL INTERESTED IN SELLING? CALL 858.334.3577 RANCHO SANTA FE ENCINITAS NEW ON THE MARKET $9,300,000 ENDLESS POSSIBILITIES | $6,995,000 CARLSBAD RANCHO SANTA FE REVIEW NEWSPAPER GROUP AD Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print
Distribution: 1,535,900 globally Location: US – 3.5 Million, Global – 4 Million
Distribution: 200,000+ Location: Western Los Angeles
OF ONLINE MARKETING SUMMARY
SAMPLE
1042 NEPTUNE AVE | ENCINITAS SOCIAL MEDIA SCHEDULE ERIC IANTORNO DRE#01256501 858.334.3577 | www.ericiantorno.comeric@ericiantorno.comERIC IANTORNO | SELLING THE EXTRAORDINARY 1042 Neptune Ave | Social Media Schedule DAY OF LAUNCH Photos Posted to Instagram Photos Posted to Facebook Video Posted on YouTube DAYS TO FOLLOW ON SOCIAL MEDIA Video Posted to Instagram Video Posted to Facebook Video Posted to TikTok TARGETING ADS Facebook & Instagram Targeted Ads YouTube & Google Targeted Ads
FACEBOOK & INSTAGRAM TARGETED ADS DATA COLLECTED FROM 5 DAYS OF RUNNING AD
YOUTUBE & GOOGLE ADS IMPRESSIONS: Over 45,000 in less than a month LOCATIONS WHERE VIDEOS ARE DISTRIBUTED: San Diego County, Los Angeles County, San Francesco, & New York area Example of YouTube and Google ads:
