ERIC IANTORNO & ASSOCIATES
An Introduction
MEET ERIC IANTORNO
#1 Agent at Pacific Sotheby’s International Realty
Eric Iantorno is a highly-regarded and award-winning Realtor specializing in luxury and waterfront homes for sale in San Diego County. Born and raised in San Diego, he has lived in Encinitas, Rancho Santa Fe, and Del Mar, where he attended Torrey Pines High School.
Eric currently lives in Encinitas with his beautiful wife Heather and two sons Ryder and Rocket. He is a scratch golfer and continues to enjoy golf as a business and networking tool. His passion for golf landed him at the University of Arizona as a student-athlete where he was a member of the #1 ranked Men’s Golf Team.
A licensed real estate broker, Eric is recognized as the #1 individual agent at Pacific Sotheby’s International Realty. Eric annually ranks in San Diegos Top 3 individual agents by sales volume. Eric has closed some of the highest priced sale ever recorded in San Diego and has repeatedly set records for the highest priced sales in multiple communities.
He was recognized by the San Diego Association of Realtors with their highest honor as their Realtor of the Year. Eric’s eye for marketing, along with his ability to find high net worth buyers with his local and global advertising sets him apart from his competition. Once in front of potential buyers, Eric excels at selling San Diego’s most unique and expensive real estate. Eric prides himself in a “whatever it takes” attitude towards advertising properties and is constantly pushing the limits to reach the buyers.
In addition to helping friends and family take advantage of great real estate opportunities, Eric offers is on the board at the San Dieguito Boys and Girls Club, an honorary committee member for the SOF Foundation in support of the Navy Seals and their fellow warriors. In addition he annually gives to The Rolf Benirschke Legacy Foundation, Pacific Ridge Academy, Just In time Foster Youth, Pedal for the cause, American Cancer Society and Pro Kids.
MEET PILAR MEZA
DRE#01952399
Rancho Santa Fe native Pilar Meza graduated from the University of Southern California in Los Angeles with a degree in International Relations Global Business with a concentration in Marketing. Her love for real estate commenced at a young age having parents involved in property investment and development. After years of working as an Acquisitions Manager and overseeing property development abroad, Pilar learned valuable skills and acquired immeasurable experience both locally and internationally. Having a diverse background has allowed Pilar to travel extensively and appreciate different cultures. Pilar welcomes international clientele and recognizes the importance of being able to communicate and connect with the global sphere.
Pilar joined Eric Iantorno in 2016. During the past 7 years, Pilar has gained immeasurable experience working alongside Eric. She represents both buyers & sellers & brings a sharpened level of experience & expertise to every transaction. In 2021, Pilar helped Eric close over $300,000,000 in real estate sales. She was also the winner of the San Diego Association of Realtors 40 Under 40 award.
Pilar is committed to providing superior service to all her clients and making sure all their needs are met. Pilar’s personable, charismatic manners and warm, youthful energy allows her to provide her clients with an enjoyable, successful experience.
Accompishments & Active Listings
Eric Iantorno's Accolades
• RANKED #1 INDIVIDUAL AGENT IN SAN DIEGO IN THE SAN DIEGO BUSINESS JOURNAL
• #1 AGENT AT PACIFIC SOTHEBY’S INTERNATIONAL REALTY
• OVER $1 BILLION SOLD IN SAN DIEGO
• REALTOR OF THE YEAR
• $24.9M ERIC IANTORNO'S HIGHEST SALE IN DEL MAR
• RANKED IN THE WALL STREET JOURNAL
• AS SEEN ON MILLION DOLLAR LISTING LA
$34,900,000 $21,900,000 $18,000,000 $15,995,000 $13,995,000 $7,995,000 $8,500,000 $7,500,000 $7,300,000 $5,900,000 $2,500,00 $1,950,000 $1,200,000 $40,000/MO $30,000/MO $28,500/MO $25,000/MO
$24,900,000 $21,500,000 $18,900,000 $18,000,000 $16,500,000 $16,000,000 $16,000,000 $15,206,000 $15,000,000 $13,250,000 $13,000,000 $11,500,000 $11,000,000 $10,500,000 $10,036,888 $10,000,000 $10,000,000 $9,700,000 $9,692,960 $8,800,000 $8,750,000 $8,650,000 $8,400,000 $8,375,000 $8,175,000 $8,020,000 $8,000,000 $7,850,000 $7,750,000 $7,500,538 $7,500,000 $6,650,000 $6,650,000
Eric Iantorno's Advantage
Market Leaders
Founding Members
The Market Leaders is a select group of Sotheby’s International Realty’s top producing agents, currently spanning over 30 markets. This partnership allows for unprecedented access to real estate resources from across the country. The initiative is an ongoing forum focused on cross marketing properties and identifying prospective purchasers beyond the local market.
MARKETS
CANADA
Toronto
Vancouver
CALIFORNIA
San Diego
Lake Tahoe
Los Angeles
Malibu/Santa Monica
Orange County
Pebble Beach/Carmel
San Francisco
Santa Barbara/Montecito
Silicon Valley
COLORADO
Aspen
Denver/Boulder
CONNECTICUT
Greenwich
FLORIDA
Boca Grande
Miami
Palm Beach
HAWAII
Maui
ILLINOIS
Chicago
MASSACHUSETTS
Boston
Cambridge
NEW MEXICO
Santa Fe
NEW YORK
New York City
The Hamptons
NORTH CAROLINA
Ashville
TEXAS
Houston
Austin/San Antonio
Dallas
UTAH
Salt Lake City
WASHINGTON
Seattle
WASHINGTON DC
District of Colombia
WISCONSIN
Milwaukee
UNITED KINGDOM
London
The Industry's Best and Brightest At Your Service
Working with Athletes
WHAT WE DO
Eric Iantorno along with Sotheby’s International Realty provides athletes and their families, real estate services tailored specifically to their unique lifestyle. Eric provides them with completely confidential services to facilitate a seamless transition with regards to their unique real estate needs. Eric has a track record working with athletes and their team of advisors such as agents, managers and financial advisors and lawyers. Having represented many athletes over his 20+ year career, Eric has acquired a deep understanding for his clients needs, their unique lifestyles and the importance of stability in their lives outside of athletics. Eric personally guides his valued clients throughout the entire process of buying or selling and offers them complete discretion and confidentiality for an elevated experience unlike any other realtor. Eric has represented athletes in various sports including NFL, MLB, NBA, Horse Sports and Extreme Sports such as Skateboarding and Snowboarding.
Video Content
By providing a video tour of your property and showcasing it prominently with our premier media partners, your home will enjoy greater engagement with buyers. 4X
Number of inquiries for homes with high quality videos than homes listed without (Inman News)
88% of website visitors stay longer on a site with prominent video displayed (Mist Media)
Videos are shared 1,200% more times than links and text messages combined (Google)
Digital Advertising
We curate a customized digital advertising campaign with guaranteed impressions and click-throughs for your home. Utilizing world class videos and beautifully detailed property photos, your home will be served directly to the buyers most likely to buy San Diego real estate. Get the most out of targeted digital advertising with measurable results only achieved using our fully customized program.
Dream Homes Two-Page Spread
Sotheby’s International Realty Advantage
Brand, Auction House, Local & Global Reach
Global Access to Buyers Unlike Any Other Brand
Eric Iantorno offers access to the most qualified buyers from around the corner and around the world. Through the trust of the Sotheby’s International Realty brand, Eric has a strong referral business with top real estate professionals that represent significant buyer demand for our region. And with the backing of the Sotheby’s International Realty corporate marketing team, Eric offers every client—of all price points and property types—a powerful advantage unlike any other brand.
1,000+ OFFICES
26,500 AGENTS 84 COUNTIRES
$167B IN ANNUAL SALES IN 2022
48M VISITS TO SOTHEBYSREALTY.COM #1
MOST PROFILED LUXURY REAL ESTATE BRAND IN THE NEWS WITH OVER 60,000 PRESS PLACEMENTS
75M VIDEOS PLAYED IN 2022 OVER 1M SOCIAL MEDIA FOLLOWERS
When California Moves You
TOP STATES MOVING IN TO SD & OC
#1 California
#2 Texas
#3 Washington
#4 Colorado
#5 New York
Movement trends by state based on inbound referrals at Pacific Sotheby’s International Realty 1/1/22–12/31/22.
UNMATCHED REFERRAL NETWORK
$771 M
Closed referral volume achieved by Sotheby's International Realty sales associates in California in 2022
The Sotheby’s International Realty network is an exclusive association of Global Real Estate Advisors throughout the world. Through the brand’s vast global footprint and impressive referral network, we provide you with the tools required to identify and target selected buyers in the most relevant places on the globe.
2023 PRESS SHARE OF VOICE
Compass
Berkshire Hathaway HomeService
Douglas Elliman
Knight Frank
Leading RE
Sotheby’s International Realty
Coldwell Banker
Christie’s International Real
Keller Williams Realty
Engel & Volkers
A PR Powerhouse
VOICE OF LUXURY REAL ESTATE
When it comes to high-quality real estate, we drive the conversation more than any other company. Our in-house public relations team fosters relationships with leading media outlets who generate editorial content on the Sotheby’s International Realty brand, positioning us as the voice of luxury real estate.
MOST PROFILED
LUXURY REAL ESTATE BRAND IN THE NEWS
60,000 PRESS PLACEMENTS # 1
Source: Meltwater, January 1, 2022 - June 30, 2022
Global Media Partnerships
Local Publications National & International Print Exposure
The campaign for your home is only complete when we reach the audience in your backyard. We have relationships with the most visible and respected lifestyle and news outlets in your local market.
LOCAL EXPOSURE
• San Diego Union-Tribune
• LA Times
• La Jolla Light
• Poway Chieftain
• Rancho Bernardo News Journal
The Sotheby's International advertising program profile placements with to offer targeted worldwide
Partnerships
International Exposure
National & International Print Exposure
International Realty property provides an array of highwith global media partners worldwide exposure.
Sotheby's Magazine
The Sotheby's International Realty property advertising program provides an array of highprofile placements with global media partners to offer targeted worldwide exposure.
Sotheby's Magazine
Sotheby’s Magazine is the official magazine of Sotheby’s Auction House. An ongoing celebration of the extraordinary art and precious objects on the international market, this magazine provides another high-profile showcase for real estate offerings.
Sotheby’s Magazine of Sotheby’s Auction celebration of the precious objects on the this magazine provides showcase for real estate
Local Media Partnerships
San Diego Print Publications
San Diego Print Publications
The campaign for your home is only complete when we reach the audience in your backyard. We have relationships with the most visible and respected lifestyle and news outlets in your local market.
DREAM HOMES MAGAZINE
» Reach: 14,000+
The campaign for your home is only complete when we reach the audience in your backyard. We have relationships with the most visible and respected lifestyle and news outlets in your local market.
PREMIER MAGAZINE
» Reach: 25,000
DREAM HOMES MAGAZINE
» Reach: 14,000+
MULTI-PAPER INSERT
PREMIER MAGAZINE
Rancho Santa Fe Review – 7,101
» Reach: 25,000
Del Mar Times – 6,993
Carmel Valley News – 17,243
MULTI-PAPER INSERT
Rancho Santa Fe Review – 7,101
Solana Beach Sun – 4,335
Del Mar Times – 6,993
Carmel Valley News – 17,243
UT COASTAL MAGAZINE
Solana Beach Sun – 4,335
» Reach: 43,000+
UT COASTAL MAGAZINE
» Reach: 43,000+
UNION-TRIBUNE REAL ESTATE
» Reach: 302,000
UNION-TRIBUNE REAL ESTATE
» Reach: 302,000
SAN DIEGO BUSINESS JOURNAL
SAN DIEGO BUSINESS JOURNAL
» Reach: 12,000
» Reach: 12,000
LA & Orange County Print Publications
LA & Orange County Print Publications
The campaign for your home is only complete when we reach the audience in your backyard. We have relationships with the most visible and respected lifestyle and news outlets in your local market.
ORANGE COUNTY BUSINESS JOURNAL
» Reach: 18,375+ 3 time pass along rate
MONTAGE
The campaign for your home is only complete when we reach the audience in your backyard. We have relationships with the most visible and respected lifestyle and news outlets in your local market.
» Reach: 125,000
ORANGE COUNTY BUSINESS JOURNAL
» Reach: 18,375+ 3 time pass along rate
LOS ANGELES TIMES
MONTAGE
» Reach: 172,000
» Reach: 125,000
ORANGE COUNTY REGISTER
LOS ANGELES TIMES
» Reach: 172,000
» Reach: 90,375 | daily 190,043 | sunday
ORANGE COUNTY REGISTER
NEWPORT BEACH INDEPENDENT
» Reach: 90,375 | daily 190,043 | sunday
» Reach: 57,000+
NEWPORT BEACH INDEPENDENT
» Reach: 57,000+
PELICAN HILL
» Reach: 20,000 – copies
PELICAN HILL
» Reach: 20,000 – copies
DREAM HOMES
DREAM HOMES
» Reach: 80,000
» Reach: 80,000
LAGUNA BEACH INDEPENDENT
LAGUNA BEACH INDEPENDENT
» Reach: 53,000+
» Reach: 53,000+
MODERN LUXURY
MODERN LUXURY
» Reach: 144, 000
» Reach: 144, 000
International Media Partnerships
The Wall Street Journal
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world’s most affluent home-buying audience.
Print: National – 609,000
E-newspaper: 238,000 recipients
Average House Hold Income: $384.87K
The New York Times
Promote your brand and properties in style with this tabloid insert devoted to Sotheby’s International Realty and delivered to high-net worth neighborhoods.
168,000 copies distributed to select high-net worth neighborhoods in the New York Metro Area.
The Los Angeles Times
The Los Angeles Times takeover is an exclusive, full-color Sotheby’s International Realty outsert that is placed on top of the Los Angeles times on select Saturdays to coincide with the weekly Hot Properties section.
Circulation: 64,000
Saturday e-edition subscribers: 320,000+
Social Media
Sotheby’s International Realty creates exclusive content on multiple social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, WeChat, and our very own Art of Living blog. Additionally, the Sotheby’s International Realty YouTube channel has more subscribers and video views than any other real estate brand.
YOUTUBE SUBSCRIBERS | 379,000+
INSTAGRAM FOLLOWERS | 347,000+
FACEBOOK FOLLOWERS | 113,498+
PINTEREST VIEWERS | 984,500+ monthly
LINKEDIN FOLLOWERS | 92,953+
Targeted Marketing
Digitally Targeted
These refined tools generate relevant, quality traffic for your property through custom campaigns that are automatically optimized utilizing Facebook’s industry-leading algorithms and distributed across the vast Google Display Network.
Accelerate & Extend Your Property's Reach
True Accountability
Any good relationship requires clear communication along the way in the form of activity reports, plus our own ongoing market analysis. It may require a series of strategic adjustments to keep your property well positioned in your market.
Privileged Access
EXCLUSIVE RELATIONSHIP
Sotheby's has had a revered tradition of bringing the world's most cherished possessions to a global market since 1744. Sotheby's International Realty harnesses the worldwide recognition and prestige of the Sotheby's name along with exclusive marketing opportunities to introduce your home to the world's most qualified buyers.
Auction clients
• 68 of Forbes’ 100 World’s Richest People
• 136 of Forbes’ 400 Richest Americans
• 57 of Forbes’ 100 Richest Americans
• 164 of Forbes’ Top 500 CEOs
• All 10 of Forbes’ Top 10 Billionaire Art Collectors
• 169 of Art News’ Top 200 Collectors
• 20% have an average net worth of $20.4 million
• Average net worth is $8.4 million
*Data based on recent survey of 9,200 clients primarily in North America, Europe and Asia
Worldwide Online Reach
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. We distribute our properties to the world in order to increase exposure and drive the online consumer back to your home. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world.
Connecting with Mexico and Asia Connecting with Mexico & Asia
Exclusive Partnership - Mexico EXPANSIÓN
Sotheby’s International Realty® is the exclusive sponsor of Expansión, a leading Mexican business publication. It is a multi-platform business outlet covering finance, technology, arts and lifestyle, with a reach of more than 15 million readers.
Affluent Consumer - Asia
To maintain reach in China, Hong Kong, Japan, and Asia, Sotheby’s International Realty® syndicates and advertises partnerships with major news publication and media powerhouses across Asia. This ensures greater visibility to Asian consumers searching for homes worldwide.
• International New York Times
• juwai
• nikkei
• propgoluxury
• WSJ China
• z-property (zaobao)
• South China Post
The Reach and Resources of a Global Leader
Case Studies & Testimonials
CASE STUDY 1
4808 Sunny Acres Lane
Del Mar // Sold for $8,020,000
4808 Sunny Acres Lane is a New Construction Property pre launched with a teaser video 5 days prior to MLS List Date. Property had 10 showings prior to listing and 5 more showings after MLS Listing Date. Seller received 5 offers.
Highest Price Sale in Sun Valley History
- Sold December 2021 - Sale Price $8,020,000 - Asking price $8,250,000 - 97.2% of List Price - $1,497 Per Square Foot - Buyer Profile: Biotech executive from Chicago - Highest Price Sale in history of Sun Valley Area
ULTIMATE INDOOR-OUTDOOR LIFESTYLE
CASE STUDY 2
18351 Via De Las Flores
Rancho Santa Fe // Sold for $6,050,000
18351 Via De Las Flores was a construction flip done by a designer/developer. The home is 3700sf. The guest home is 800sf for total square footage of 4500sf. This home was pre launched with a video 5 days prior to going on market for sale. The video sent to top agents and spread through social media, generated 15 showing requests. We received 7 more showing requests upon going live on the MLS. We hosted the 22 buyers over a weekend requesting offers for a Monday review with the seller. We received 7 offers. Two of the offers came in at $6,000,000 but the winning buyer offered to pay $50k over the highest bid and offered to waive all contingencies and any request for repairs. He bought the home “as is” for $550,000 over asking price. The winning buyer complimented our video as the reason they came to see the home.
Sold
$550,000
Over
Asking Price “As Is”
- Sold March 2022
- Sale Price $6,050,000
- Asking price $5,500,000
- 110% of List Price
- $1,344 Per Square Foot
- Buyer Profile: Family from New York with one child
CASE STUDY 3
417 Pacific Ave
Solana Beach // Sold for $15,000,000
417 Pacific Avenue is a 3+ bedroom and 4.5 bath custom homeon a double wide oceanfront lot.
The property represents the highest priced sale in the history of Solana Beach. The buyer was looking for a waterfront home to retire at. She said the full length home video is what brought her to the home. At the time of sale, we had generated two simultaneous offers of which the seller was able to choose the best price and terms.
Highest Price and Price Per Square Foot Sale in Solana Beach History
- Sold in April 2022
- Sale Price $15,000,000
- Asking price $16,999,000 - 88.2% of List Price
- $4,411 Per Square Foot
- Buyer Profile: Retired single women who recently sold business
RARE DOUBLE BEACHFRONT LOT
Testimonials
“I am incredibly grateful for the courteous and professional assistance that Eric Iantorno and his team provided throughout the entire process of selling my home on Sunset Cliffs. From the very beginning, he took the time to listen to my goals, provided positive and helpful insight, and ultimately did a great job of not only marketing my listing, but also organizing and preparing my home to show to prospective buyers. Eric literally lent a helping hand when he offered to assist me with repositioning furniture in order to optimize space and maximize the aesthetic potential of my home for showings. But above and beyond all else, he was generous in giving of his time and never made me feel as though my goals were unrealistic or unattainable. I remain thankful for all of his assistance and would gladly and eagerly recommend both him and his team to anyone looking to sell their home.”
-LINDA M.
"Thanks to Eric and his team and all of their very hard work and persistence (not to mention their patience!), Peter and I finally own a lovely townhouse in Del Mar, complete with gorgeous sit-down ocean views. When we stayed in the home for the first time last week, we woke up to see the ocean, and we walked a few minutes to Torrey Pines beach to boogie board, so it felt like paradise. Eric devoted many hours of his time to our search. He personally looked at properties for us before recommending them and didn’t hesitate to tell us to wait. He got much more than he bargained for when he took us on as clients! We are very grateful that he stuck with us to the very end—he was determined to get us exactly what we wanted. And now we have a second home that Peter and I and all our kids will love."
-ANN W. & PETER C.
“I interviewed a number of real estate agents and chose Eric based on his expertise of the local real estate market, strong negotiation skills and pragmatic approach to selling my home. Eric did not disappoint and sold my home in only a few days with multiple offers. I could not have been happier or more satisfied with the entire transaction from start to finish. He was extremely responsive, easy to work with and understood my needs. I highly recommend Eric – not only does he have extensive experience and expertise of the real estate market but he also is a strong advocate for his clients and works hard to represent their needs and wishes for the sale of their home.”
-AMY K.
“My husband and I listed and sold a home with sweeping ocean views utilizing the services of Eric Iantorno. Eric worked hard on our behalf, and in the end the entire sales process Eric shepherded was beneficial to both us and to him. Eric always put our interests and goals first without ever losing sight of the end goal. We felt he worked effectively with the buyer’s agent and the other professionals involved in the sale process. Our home was sold within 60 days. We have absolutely no hesitation in giving Eric our highest recommendation, and sincerely hope you will give him an opportunity to sell your home.”
-SHELLEY AND BRAD P.
