1639 LUNETA DRIVE | DEL MAR 6-MONTH MARKETING PLAN
ERIC IANTORNO | SELLING THE EXTRAORDINARY
1639 LUNETA DRIVE | DEL MAR 6-MONTH MARKETING PLAN
1639 Luneta Drive | Marketing Schedule PRE-MARKET Professional Photography Property Video Architect Renderings LOCAL PRINT ADVERTISING
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Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine Premium Ad Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine
NATIONAL PRINT ADVERTISING San Fransisco - Sotheby's Global Group Ad Los Angeles Times - Sotheby's Section Ad New York Times - Sotheby's Section
TARGETED PAID DIGITAL ADVERTISING Targeted Facebook Advertising - Wealthiest Zip Codes & Weather Based Cities Targeted Instagram Advertising - Wealthiest Zip Codes & Weather Based Cities Targeted Google/Youtube Advertising - Wealthiest Zip Codes & Weather Based Cities
ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum
Tentative placement subject to availability
ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
1639 LUNETA DRIVE | DEL MAR DIGITAL ONLINE MARKETING PLAN
MARCH 2024 – CLOSE OF LISTING | ONLINE MARKETING •
Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com
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Featured listing on Zillow.com, Trulia.com, Realtor.com
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National MLS and Sotheby’s Global MLS
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Distributed on SIR.com cascading website distribution to 140 international websites
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Featured in Sotheby's e-gallery around the globe
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Listing syndication to Apple TV, SIR mobile, SIR touch gallery
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Listed on EricIantorno.com website
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Targeted social media marketing campaigns (Instagram, Facebook)
ERIC IANTORNO | SELLING THE EXTRAORDINARY
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sothebysrealty.com
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pacificsothebysrealty.com
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zillow.com
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trulia.com
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realtor.com
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juwai.com
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nikkei.com
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realestate.com
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luxuryproperty.zaobao.com
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nytimes.com
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wallstreetjournal.com
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mansionglobal.com
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ft.com (Financial Times)
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jamesedition.com
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real-buzz.com
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house24.ilsole24ore.com
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homes.com
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homefinder.com
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luxuryestate.com
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countrylife.co.uk
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propgoluxury.com
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homeadverts.com
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eGallery
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100+ SIR affiliate websites worldwide
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
1639 LUNETA DRIVE | DEL MAR PRINT MARKETING PLAN
MARCH 2024 | PRINT MARKETING •
Dream Homes – Front of Magazine Premium Ad
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
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Los Angeles Times – Sotheby’s Section Ad
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San Francisco – Sotheby’s Section Ad
APRIL 2024 | PRINT MARKETING •
Dream Homes – Front of Magazine Premium Ad
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
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Los Angeles Times – Sotheby’s Section Ad MAY 2024 | PRINT MARKETING
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Dream Homes – Front of Magazine Premium Ad
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
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New York Times – Sotheby’s Section Ad
Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print Wall Street Journal Location: Global Distribution: 1,535,900 print Los Angeles Times Location: Western Los Angeles Distribution: 200,000+ New York Times Location: NYC Tri-State Area Distribution: 130,000+
ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
1639 LUNETA DRIVE | DEL MAR PRINT MARKETING PLAN
JUNE 2024 | PRINT MARKETING •
Dream Homes – Front of Magazine Premium Ad
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
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New York Times – Sotheby’s Section Ad
JULY 2024 | PRINT MARKETING •
Dream Homes – Front of Magazine Premium Ad
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9 AUGUST 2024 | PRINT MARKETING
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Dream Homes – Front of Magazine Premium Ad
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print Wall Street Journal Location: Global Distribution: 1,535,900 print Los Angeles Times Location: Western Los Angeles Distribution: 200,000+ New York Times Location: NYC Tri-State Area Distribution: 130,000+
ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
DREAM HOMES MAGAZINE San Diego DREAM HOMES MAGAZINE Orange County DREAM HOMES MAGAZINE Los Angeles FRONT OF MAGAZINE 2-PAGE FEATURE AD DISTRIBUTION: 94,000 monthly print distribution LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices AREAS: San Diego County, Orange County, Los Angeles County
Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room. 6643 Muirlands Drive | La Jolla | $6,500,000
ERIC IANTORNO SELLING SAN DIEGO
858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range.
MODERN MASTERPIECE Capturing the essence of La Jolla, this impressive home has it all!
DREAM HOMES MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 94,000 monthly print distribution Dream Homes Ad Sample ENCINITAS
ENCINITAS
JUST SOLD
PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000
MODERN LUXURY MEETS BALI CASUAL | $7,800,000
THE BEST OF INDOOR/OUTDOOR LIVING | $8,750,000
ENCINITAS
DEL MAR
RANCHO SANTA FE
NEW CONSTRUCTION, SINGLE-LEVEL ESTATE | $6,800,000
LA JOLLA
VALLEY CENTER
JUST LISTED
GRANDEUR, TIMELESSNESS & STYLE | $6,200,000
ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!
MODERN HILLSIDE ESTATE WITH OCEAN VIEWS | $6,500,000
117 ACRE, 3 PARCEL AVOCADO FARM | $6,495,000
DEL MAR BEACH
COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD
FULLY RENOVATED BEACH HOME | $50,000/MONTH
CALL FOR DETAILS
IMMACULATE WATERFRONT RETREAT | $8,000,000
BANKERS HILL JUST SOLD
JUST SOLD
CUSTOM-BUILT OCEANFRONT MASTERPIECE | $6,850,000
ENCINITAS
RANCHO PACIFICA JUST SOLD
ERIC IANTORNO SELLING SAN DIEGO
858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501
MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,000,000
ERIC'S RECENT TRANSACTIONS POINT LOMA SOLANA BEACH POINT LOMA ENCINITAS RANCHO PACIFICA RANCHO SANTA FE* RANCHO SANTA FE ENCINITAS RANCHO SANTA FE SAN DIEGO ENCINITAS SAN DIEGO* CARLSBAD ENCINITAS SAN DIEGO THE CROSBY AT RSF DEL MAR CARLSBAD ENCINITAS SAN DIEGO SAN MARCOS CARMEL VALLEY CARLSBAD CARMEL VALLEY TEMECULA ENCINITAS ENCINITAS ENCINITAS CARLSBAD
$13,250,000 | REPRESENTED SELLER $11,000,000 | REPRESENTED BUYER $10,500,000 | REPRESENTED BUYER & SELLER $8,000,000 | REPRESENTED BUYERS $7,750,000 | REPRESENTED SELLERS $7,200,000 | REPRESENTING BUYERS $6,200,000 | REPRESENTED SELLERS $6,000,000 | REPRESENTED BUYERS & SELLERS $4,200,000 | REPRESENTED SELLERS $4,000,000 | REPRESENTED SELLERS $4,100,000 | REPRESENTED BUYERS $3,990,000 | REPRESENTING BUYERS $3,650,000 | REPRESENTED SELLERS $3,250,000 | REPRESENTED BUYERS $3,075,000 | REPRESENTED SELLERS $3,003,000 | REPRESENTED SELLERS $2,303,000 | REPRESENTED BUYERS & SELLERS $2,025,000 | REPRESENTED BUYERS $1,975,000 | REPRESENTED BUYERS $1,900,000 | REPRESENTED BUYERS $1,875,000 | REPRESENTED BUYERS $1,829,000 | REPRESENTED BUYERS $1,800,000 | REPRESENTED BUYERS $1,675,000 | REPRESENTED SELLERS $1,525,000 | REPRESENTED SELLERS $1,375,000 | REPRESENTED SELLERS $1,365,000 | REPRESENTED BUYERS $1,305,000 | REPRESENTED SELLERS $1,111,500 | REPRESENTED SELLER
* SALE PENDING AT PRINTING OF PUBLICATION
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.
*Seller will entertain offers within the listed price range.
Distribution: 200,000+ Location: Western Los Angeles
Distribution: 130,000+ Location: NYC Tri-State Area
SAN FRANCISCO TAKEOVER Distribution: 36,500+ Digital Impressions: 200,000 Location: San Francisco & Silicon Valley Metro Area
SAMPLE OF ONLINE MARKETING SUMMARY
1639 LUNETA DRIVE | DEL MAR SOCIAL MEDIA SCHEDULE
1639 Luneta Drive | Social Media Schedule DAY OF LAUNCH Photos Posted to Instagram Photos Posted to Facebook Video Posted on YouTube DAYS TO FOLLOW ON SOCIAL MEDIA Video Posted to Instagram Video Posted to Facebook Video Posted to TikTok
TARGETING ADS Facebook & Instagram Targeted Ads YouTube & Google Targeted Ads
ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
FACEBOOK & INSTAGRAM TARGETED ADS DATA COLLECTED FROM 5 DAYS OF RUNNING AD
YOUTUBE & GOOGLE ADS IMPRESSIONS: Over 45,000 in less than a month LOCATIONS WHERE VIDEOS ARE DISTRIBUTED: San Diego County, Los Angeles County, San Francesco, & New York area
Example of YouTube and Google ads: