15955 RUNNING DEER TRAIL | POWAY 3-MONTH MARKETING PLAN
15955 Running Deer Trail | Marketing Schedule
PRE-MARKET
Professional Photography
Site & Floorplans
Property Video
LOCAL PRINT ADVERTISING
Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine Premium Ad
Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine
Premier Magazine Properties and Lifestyle - 2 page Group Ad - Front of Magazine
TARGETED PAID DIGITAL ADVERTISING
Targeted Facebook Advertising
Targeted Instagram Advertising
Targeted Google/Youtube Advertising
ADDITIONAL MARKETING
"Featured Listing" on Email Newsletter
Pitch at Office Meetings
Post on Internal Communication Company Forum
Tentative placement subject to availability
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com ERIC IANTORNO | SELLING THE EXTRAORDINARY
AUGUST SEPTEMBER OCTOBER
AUGUST SEPTEMBER OCTOBER
AUGUST SEPTEMBER OCTOBER
DIGITAL ONLINE MARKETING PLAN
JULY 2023 – CLOSE OF LISTING | ONLINE MARKETING
• Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com
• Featured listing on Zillow.com, Trulia.com, Realtor.com
• National MLS and Sotheby’s Global MLS
• Distributed on SIR.com cascading website distribution to 140 international websites
• Featured in Sotheby's e-gallery around the globe
• Listing syndication to Apple TV, SIR mobile, SIR touch gallery
• Listed on EricIantorno.com website
• Targeted social media marketing campaigns (Instagram, Facebook)
• sothebysrealty.com
• pacificsothebysrealty.com
• zillow.com
• trulia.com
• realtor.com
• juwai.com
• nikkei.com
• realestate.com
• luxuryproperty.zaobao.com
• nytimes.com
• wallstreetjournal.com
• mansionglobal.com
• ft.com (Financial Times)
• jamesedition.com
• real-buzz.com
• house24.ilsole24ore.com
• homes.com
• homefinder.com
• luxuryestate.com
• countrylife.co.uk
• propgoluxury.com
• homeadverts.com
• eGallery
• 100+ SIR affiliate websites worldwide
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
15955 RUNNING DEER TRAIL | POWAY
ERIC IANTORNO | SELLING THE EXTRAORDINARY
15955 RUNNING DEER TRAIL | POWAY
PRINT MARKETING PLAN
AUGUST 2023 | PRINT MARKETING
• Premier – Iantorno Group Ad; Front of Magazine pgs 4-5
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
SEPTEMBER 2023 | PRINT MARKETING
• Premier – Iantorno Group Ad; Front of Magazine pgs 4-5
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
OCTOBER 2023 | PRINT MARKETING
• Premier – Iantorno Group Ad; Front of Magazine pgs 4-5
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
Premier Magazine
Location: San Diego County
Distribution: 23,000 print
Dream Homes Magazine
Location: San Diego County, Orange County, Los Angeles County
Distribution: 94,000 print
Del Mar Times
Location: Del Mar
Distribution: 7,200 print
Solana Beach Sun
Location: Solana Beach
Distribution: 4,500 print
Carmel Valley News
Location: Carmel Valley
Distribution: 17,500 print
Rancho Santa Fe Review
Location: Rancho Santa Fe
Distribution: 7,200 print
Wall Street Journal
Location: Global
Distribution: 1,535,900 print
Los Angeles Times
Location: Western Los Angeles
Distribution: 200,000+
New York Times
Location: NYC Tri-State Area
Distribution: 130,000+
ERIC IANTORNO DRE#01256501
858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
ERIC IANTORNO
THE EXTRAORDINARY
| SELLING
PREMIER MAGAZINE
FRONT OF MAGAZINE GROUP AD
DISTRIBUTION: 23,000 monthly print distribution
LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices
Represented Seller
TEMECULA* $1,575,000 Representing Seller
SAN DIEGO $1,548,000 Represented Seller
ENCINITAS $1,305,000 Represented Seller
ENCINITAS $1,365,000 Represented Buyer
DEL MAR $1,350,000 Represented Buyer & Seller
OCEANSIDE* $1,080,000 Representing Buyer
SAN DIEGO $970,000 Represented Seller
OCEANSIDE* $876,000 Representing Buyer
TEMECULA* $769,000 Representing Seller
OCEANSIDE $670,000 Represented Buyer
* Sale pending at printing of publication
Premier Ad Sample SHOP PREMIER STYLE: State of Transition DESIGN INSPIRATION Elevated Outdoor Living PREMIER DESIGN & DÉCOR PREMIER A LUXURY HOMEOWNER’S GUIDE www.SeeWhatSoldYesterday.com PREMIER PROPERTIES LIFESTYLES & San Diego ™ MARCH 2021 VOL. 174 www.SANDIEGOPREMIER.net Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com DRE#01256501 WWW.ERICIANTORNO.COM THE BEST OF INDOOR/OUTDOOR LIVING $9,500,000 GRANDEUR, TIMELESSNESS & STYLE $6,495,000 LUX ESTATE WITH PANORAMIC VIEWS $13,500,000-$15,000,000* DESIGN, BEAUTY AND COMFORT $2,998,000 PRIVATE GETAWAY WITH SPECTACULAR OCEAN VIEWS $8,950,000 MASTERFULLY RESTORED MILLS ACT OPPORTUNITY $4,950,000 THE CROSBY IN RANCHO SANTA FE BANKERS HILL RANCHO SANTA FE ENCINITAS ENCINITAS RANCHO PACIFICA POINT LOMA MODERN LUXURY MEETS BALI CASUAL $7,800,000 ENCINITAS 117 ACRES + 3 PARCEL AVOCADO FARM $7,000,000 VALLEY CENTER PRIVATE, SPACIOUS AND CHARMING HOME $1,150,000 CARLSBAD CUSTOM-BUILT OCEANFRONT MASTERPIECE $7,250,000 ERIC'S RECENT TRANSACTIONS ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY! ENCINITAS* $8,900,000 Representing Buyer & Seller RANCHO PACIFICA $7,750,000 Represented Seller RANCHO SANTA FE $4,200,000 Represented Seller ENCINITAS $4,100,000 Represented Buyer DEL MAR $3,300,000 Represented Seller SAN DIEGO* $3,075,000 Representing Seller DEL MAR $2,303,000 Represented Buyer & Seller ENCINITAS $2,300,000 Represented Seller ENCINITAS $1,975,000 Represented Buyer SAN DIEGO* $1,829,000 Representing Buyer SAN DIEGO $1,900,000 Represented Buyer RANCHO SANTA FE $1,900,000 Represented Buyer & Seller CARDIFF $1,895,000 Represented Seller SAN MARCOS $1,875,000 Represented Buyer CARLSBAD $1,800,000 Represented Buyer ENCINITAS $1,675,000 Represented Seller SAN DIEGO $1,675,000 Represented Seller ENCINITAS $1,375,000 Represented Seller LA JOLLA $1,620,000
FULLY RENOVATED BEACH HOME $50,000/MONTH DEL MAR BEACH ON THE COVER COMING SOON DEL MAR POINT LOMA BONSALL CARLSBAD OCEANSIDE SAN DIEGO CALL FOR DETAILS
DREAM HOMES MAGAZINE San Diego
DREAM HOMES MAGAZINE Orange County
DREAM HOMES MAGAZINE Los Angeles
FRONT OF MAGAZINE 2-PAGE FEATURE AD
DISTRIBUTION: 94,000 monthly print distribution
LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices
AREAS: San Diego County, Orange County, Los Angeles County
the essence of La Jolla, this impressive home has it all! Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room. 6643 Muirlands Drive La Jolla $6,500,000 Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com WWW.ERICIANTORNO.COM DRE#01256501
MODERN MASTERPIECE Capturing
FRONT OF MAGAZINE GROUP AD
DISTRIBUTION: 94,000 monthly print distribution
Dream Homes Ad Sample
BUYERS & SELLERS
CARLSBAD $2,025,000 REPRESENTED BUYERS
ENCINITAS $1,975,000 REPRESENTED BUYERS
SAN DIEGO $1,900,000 REPRESENTED BUYERS
SAN MARCOS $1,875,000 REPRESENTED BUYERS
CARMEL VALLEY $1,829,000 REPRESENTED BUYERS
CARLSBAD $1,800,000 REPRESENTED BUYERS
CARMEL VALLEY $1,675,000 REPRESENTED SELLERS
TEMECULA $1,525,000 REPRESENTED SELLERS
ENCINITAS $1,375,000 REPRESENTED SELLERS
ENCINITAS $1,365,000 REPRESENTED BUYERS
ENCINITAS $1,305,000 REPRESENTED SELLERS
CARLSBAD $1,111,500 REPRESENTED SELLER
* SALE PENDING AT PRINTING OF PUBLICATION
DREAM HOMES MAGAZINE
MODERN LUXURY MEETS BALI CASUAL | $7,800,000 PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000 117 ACRE, 3 PARCEL AVOCADO FARM $6,495,000 MODERN HILLSIDE ESTATE WITH OCEAN VIEWS $6,500,000 VALLEY CENTER LA JOLLA DEL MAR ENCINITAS ENCINITAS ENCINITAS FULLY RENOVATED BEACH HOME | $50,000/MONTH DEL MAR BEACH CUSTOM-BUILT OCEANFRONT MASTERPIECE $6,850,000 NEW CONSTRUCTION, SINGLE-LEVEL ESTATE $6,800,000 Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. MASTERFULLY RESTORED MILLS ACT OPPORTUNITY $4,000,000 THE BEST OF INDOOR/OUTDOOR LIVING $8,750,000 BANKERS HILL RANCHO PACIFICA IMMACULATE WATERFRONT RETREAT | $8,000,000 ENCINITAS GRANDEUR, TIMELESSNESS & STYLE $6,200,000 RANCHO SANTA FE ERIC'S RECENT TRANSACTIONS ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY! POINT LOMA $13,250,000 REPRESENTED SELLER SOLANA BEACH $11,000,000 REPRESENTED BUYER POINT LOMA $10,500,000 REPRESENTED BUYER & SELLER ENCINITAS $8,000,000 REPRESENTED BUYERS RANCHO PACIFICA $7,750,000 REPRESENTED SELLERS RANCHO SANTA FE* $7,200,000 REPRESENTING BUYERS RANCHO SANTA FE $6,200,000 REPRESENTED SELLERS ENCINITAS $6,000,000 REPRESENTED BUYERS & SELLERS RANCHO SANTA FE $4,200,000 REPRESENTED SELLERS SAN DIEGO $4,000,000 REPRESENTED SELLERS ENCINITAS $4,100,000 REPRESENTED BUYERS SAN DIEGO* $3,990,000 REPRESENTING BUYERS CARLSBAD $3,650,000 REPRESENTED SELLERS ENCINITAS $3,250,000 REPRESENTED BUYERS SAN DIEGO $3,075,000 REPRESENTED SELLERS THE CROSBY AT RSF $3,003,000 REPRESENTED SELLERS DEL MAR $2,303,000 REPRESENTED
COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD CALL FOR DETAILS ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com WWW.ERICIANTORNO.COM DRE#01256501 JUST SOLD JUST SOLD JUST SOLD JUST SOLD JUST LISTED
