303 Hillcrest Drive Marketing Plan

Page 1

Photo taken from previous MLS listing

303 HILLCREST DRIVE | ENCINITAS
 3-MONTH MARKETING PLAN

ERIC IANTORNO | SELLING THE EXTRAORDINARY


303 HILLCREST DRIVE | ENCINITAS
 3-MONTH MARKETING PLAN

303 Hillcrest Drive | Marketing Schedule PRE-MARKET Professional Photography Site & Floorplans Property Video LOCAL PRINT ADVERTISING

AUGUST

SEPTEMBER

OCTOBER

AUGUST

SEPTEMBER

OCTOBER

AUGUST

SEPTEMBER

OCTOBER

Dream Homes Magazine - Front of Magazine 2-page spread Dream Homes Magazine Group Ad - Front of Magazine Premier Magazine Group Ad - Front of Magazine Del Mar Times, Solana Beach Sun, & Carmel Valley News Group Ad Rancho Santa Fe Review Group Ad

TARGETED PAID DIGITAL ADVERTISING Targeted Facebook advertising Targeted Instagram advertising Targeted Google/Youtube advertising

ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum Tentative placement subject to availability

ERIC IANTORNO | SELLING THE EXTRAORDINARY

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com


303 HILLCREST DRIVE | ENCINITAS
 DIGITAL ONLINE MARKETING PLAN

JULY 2021 – CLOSE OF LISTING | ONLINE MARKETING •

Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com

Featured listing on Zillow.com, Trulia.com, Realtor.com

National MLS and International DASH listing systems

Distributed on SIR.com cascading website distribution to 140 international websites

Featured in Sotheby's e-gallery around the globe

Listing syndication to Apple TV, SIR mobile, SIR touch gallery

Listed on EricIantorno.com website

Targeted social media marketing campaigns (Instagram, Facebook)

ERIC IANTORNO | SELLING THE EXTRAORDINARY

sothebysrealty.com

pacificsothebysrealty.com

zillow.com

trulia.com

realtor.com

juwai.com

nikkei.com

realestate.com

luxuryproperty.zaobao.com ($1M min)

nytimes.com

wallstreetjournal.com

mansionglobal.com ($1M min)

ft.com (Financial Times)

jamesedition.com ($600k min)

real-buzz.com

house24.ilsole24ore.com

homes.com

homefinder.com

luxuryestate.com (200,000 Euros min)

countrylife.co.uk

propgoluxury.com

homeadverts.com

eGallery ($1.5M min)

100+ SIR affiliate websites worldwide

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com


303 HILLCREST DRIVE | ENCINITAS
 PRINT MARKETING PLAN

AUGUST 2021 | PRINT MARKETING • •

Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad Rancho Santa Fe Review — Iantorno Group Ad

SEPTEMBER 2021 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

Dream Homes – Front of Magazine 2-Page Feature Ad

• •

Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9 Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

Rancho Santa Fe Review — Iantorno Group Ad

OCTOBER 2021 | PRINT MARKETING •

Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

Dream Homes – Front of Magazine 2-Page Feature Ad

• •

Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9 Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group Ad

Rancho Santa Fe Review — Iantorno Group Ad

ERIC IANTORNO | SELLING THE EXTRAORDINARY

Premier Magazine Location: San Diego County Distribution: 23,000 print Dream Homes Magazine Location: San Diego County Distribution: 16,000 print Del Mar Times Location: Del Mar Distribution: 7,200 print Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com


San Diego

PREMIER &

PREMIER MAGAZINE
 FRONT OF MAGAZINE GROUP AD

MARCH 2021 • VOL. 174 www.SANDIEGOPREMIER.net

PROPERTIES

DISTRIBUTION: 23,000 monthly print distribution

LIFESTYLES

LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices Premier Ad Sample POINT LOMA

RANCHO PACIFICA

ENCINITAS

ENCINITAS

ON THE COVER

LUX PRIVATE ESTATE WITH PANORAMIC VIEWS IN LA PLAYA, POINT LOMA Page 28, Cover Property presented by

ERIC IANTORNO & ASSOCIATES PACIFIC SOTHEBY’S INTERNATIONAL REALTY

LUX ESTATE WITH PANOR AMIC VIEWS | $13,500,000-$15,000,000*

THE BEST OF INDOOR/OUTDOOR LIVING | $9,500,000

PRIVATE GETAWAY WITH SPECTACULAR OCEAN VIEWS | $8,950,000

MODERN LUXURY MEETS BALI CASUAL | $7,800,000

ENCINITAS

VALLEY CENTER

RANCHO SANTA FE

BANKERS HILL

CUSTOM-BUILT OCEANFRONT MASTERPIECE | $7,250,000

117 ACRES + 3 PARCEL AVOCADO FARM | $7,000,000

GRANDEUR, TIMELESSNESS & STYLE | $6,495,000

MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,950,000

THE CROSBY IN RANCHO SANTA FE

CARLSBAD

ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!

DESIGN, BEAUTY AND COMFORT | $2,998,000

PRIVATE, SPACIOUS AND CHARMING HOME | $1,150,000

DEL MAR BEACH

COMING SOON DEL MAR POINT LOMA BONSALL CARLSBAD OCEANSIDE SAN DIEGO CALL FOR DETAILS FULLY RENOVATED BEACH HOME | $50,000/MONTH

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 | eric@ericiantorno.com | DRE#01256501

W W W.ERICIANTORNO.COM

ERIC'S RECENT TRANSACTIONS ENCINITAS* RANCHO PACIFICA RANCHO SANTA FE ENCINITAS DEL MAR SAN DIEGO* DEL MAR ENCINITAS ENCINITAS SAN DIEGO* SAN DIEGO RANCHO SANTA FE CARDIFF SAN MARCOS CARLSBAD ENCINITAS SAN DIEGO ENCINITAS LA JOLLA TEMECULA* SAN DIEGO ENCINITAS ENCINITAS DEL MAR OCEANSIDE* SAN DIEGO OCEANSIDE* TEMECULA* OCEANSIDE

$8,900,000 $7,750,000 $4,200,000 $4,100,000 $3,300,000 $3,075,000 $2,303,000 $2,300,000 $1,975,000 $1,829,000 $1,900,000 $1,900,000 $1,895,000 $1,875,000 $1,800,000 $1,675,000 $1,675,000 $1,375,000 $1,620,000 $1,575,000 $1,548,000 $1,305,000 $1,365,000 $1,350,000 $1,080,000 $970,000 $876,000 $769,000 $670,000

| | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Representing Buyer & Seller Represented Seller Represented Seller Represented Buyer Represented Seller Representing Seller Represented Buyer & Seller Represented Seller Represented Buyer Representing Buyer Represented Buyer Represented Buyer & Seller Represented Seller Represented Buyer Represented Buyer Represented Seller Represented Seller Represented Seller Represented Seller Representing Seller Represented Seller Represented Seller Represented Buyer Represented Buyer & Seller Representing Buyer Represented Seller Representing Buyer Representing Seller Represented Buyer

* Sale pending at printing of publication

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.

*Seller will entertain offers within the listed price range.

PREMIER

DESIGN & DÉCOR SHOP PREMIER STYLE: State of Transition DESIGN INSPIRATION: Elevated Outdoor Living

PREMIER

A LUXURY HOMEOWNER’S GUIDE

www.SeeWhatSoldYesterday.com


DREAM HOMES MAGAZINE
 FRONT OF MAGAZINE 2-PAGE FEATURE AD 
 DISTRIBUTION: 16,000 print LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices AREAS: San Diego County, Orange County, Los Angeles County

Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room. 6643 Muirlands Drive | La Jolla | $6,500,000

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 eric@ericiantorno.com

W W W.ERICIANTORNO.COM DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range.

MODERN MASTERPIECE Capturing the essence of La Jolla, this impressive home has it all!


DREAM HOMES MAGAZINE
 FRONT OF MAGAZINE GROUP AD
 DISTRIBUTION: 16,000 monthly print distribution Dream Homes Ad Sample ENCINITAS

ENCINITAS

JUST SOLD

PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000

MODERN LUXURY MEETS BALI CASUAL | $7,800,000

THE BEST OF INDOOR/OUTDOOR LIVING | $8,750,000

ENCINITAS

DEL MAR

RANCHO SANTA FE

NEW CONSTRUCTION, SINGLE-LEVEL ESTATE | $6,800,000

LA JOLLA

VALLEY CENTER

JUST LISTED

GRANDEUR, TIMELESSNESS & STYLE | $6,200,000

ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!

MODERN HILLSIDE ESTATE WITH OCEAN VIEWS | $6,500,000

117 ACRE, 3 PARCEL AVOCADO FARM | $6,495,000

DEL MAR BEACH

COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD

FULLY RENOVATED BEACH HOME | $50,000/MONTH

CALL FOR DETAILS

IMMACULATE WATERFRONT RETREAT | $8,000,000

BANKERS HILL JUST SOLD

JUST SOLD

CUSTOM-BUILT OCEANFRONT MASTERPIECE | $6,850,000

ENCINITAS

RANCHO PACIFICA JUST SOLD

ERIC IANTORNO SELLING SAN DIEGO

858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501

MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,000,000

ERIC'S RECENT TRANSACTIONS POINT LOMA SOLANA BEACH POINT LOMA ENCINITAS RANCHO PACIFICA RANCHO SANTA FE* RANCHO SANTA FE ENCINITAS RANCHO SANTA FE SAN DIEGO ENCINITAS SAN DIEGO* CARLSBAD ENCINITAS SAN DIEGO THE CROSBY AT RSF DEL MAR CARLSBAD ENCINITAS SAN DIEGO SAN MARCOS CARMEL VALLEY CARLSBAD CARMEL VALLEY TEMECULA ENCINITAS ENCINITAS ENCINITAS CARLSBAD

$13,250,000 $11,000,000 $10,500,000 $8,000,000 $7,750,000 $7,200,000 $6,200,000 $6,000,000 $4,200,000 $4,000,000 $4,100,000 $3,990,000 $3,650,000 $3,250,000 $3,075,000 $3,003,000 $2,303,000 $2,025,000 $1,975,000 $1,900,000 $1,875,000 $1,829,000 $1,800,000 $1,675,000 $1,525,000 $1,375,000 $1,365,000 $1,305,000 $1,111,500

| | | | | | | | | | | | | | | | | | | | | | | | | | | | |

REPRESENTED SELLER REPRESENTED BUYER REPRESENTED BUYER & SELLER REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTING BUYERS REPRESENTED SELLERS REPRESENTED BUYERS & SELLERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTING BUYERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS & SELLERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLER

* SALE PENDING AT PRINTING OF PUBLICATION

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.

*Seller will entertain offers within the listed price range.


RANCHO SANTA FE

DEL MAR TIMES, SOLANA BEACH SUN, & CARMEL VALLEY NEWS
 NEWSPAPER GROUP AD

Mar Times Del Location: Del Mar Distribution: 7,200 print

THE BEST OF INDOOR/OUTDOOR LIVING | R ANCHO PACIFICA | $9,500,000

GORGEOUS PANOR AMIC VIEWS | R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE | $6,850,000

Solana Beach Sun Location: Solana Beach Distribution: 4,500 print Carmel Valley News Location: Carmel Valley Distribution: 17,500 print

DEL MAR

FULLY RENOVATED DEL MAR BEACH HOUSE | DEL MAR RENTAL | $50,000/month

ENCINITAS

NEW ON THE MARKET | $9,300,000

BUILD YOUR DREAM HOME | $2,395,000

CARLSBAD

ENDLESS POSSIBILITIES | $6,995,000

I REACH BUYERS FAR BEYOND SAN DIEGO... AND IT WORKS! SOLD IN 2020 BY ERIC IANTORNO ENCINITAS | Sold for $4,100,000 | Buyer from San Francisco, CA

ERIC IANTORNO

THE CROSBY | Sold for $3,780,000 | Buyer from Phoenix, AZ

SELLING SAN DIEGO

RANCHO SANTA FE | Sold for $4,700,000 | Buyer from San Francisco, CA

DEL MAR | Sold for $3,300,000 | Buyer from San Francisco, CA THE CROSBY | Sold for $1,825,000 | Buyer from Orlando, FL

WWW.ERICIANTORNO.COM

INTERESTED IN SELLING? CALL 858.334.3577

858.334.3577 | eric@ericiantorno.com | DRE#01256501

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.


EXCLUSIVE LISTINGS BY ERIC IANTORNO

RANCHO SANTA FE REVIEW
 NEWSPAPER GROUP AD
 Rancho Santa Fe Review Location: Rancho Santa Fe Distribution: 7,200 print THE BEST OF INDOOR/OUTDOOR LIVING R ANCHO PACIFICA | $9,500,000

OCEANFRONT MASTERPIECE ENCINITAS | $9,450,000

PRIVATE GETAWAY WITH SPECTACULAR WHITE WATER OCEAN VIEWS ENCINITAS | $9,300,000

GORGEOUS PANOR AMIC VIEWS R ANCHO PACIFICA | $9,200,000

OCEAN VIEWS IN THE R ANCH R ANCHO SANTA FE | $8,395,000

BR AND NEW SANTA BARBAR A-STYLE ESTATE R ANCHO SANTA FE | $5,999,999-$6,799,000

To view more listings, visit WWW.ERICIANTORNO.COM SOLD BY ERIC IANTORNO DEL MAR

Sold for $6,650,000

Buyer from Vancouver, BC Canada

R ANCHO SANTA FE

Sold for $4,700,000

Buyer from San Francisco, CA

SUNSET CLIFFS

Sold for $4,232,500

Buyer from Seattle, WA

ENCINITAS

Sold for $4,100,000

Buyer from San Francisco, CA

THE CROSBY

Sold for $3,780,000

Buyer from Phoenix, AZ

DEL MAR

Sold for $3,300,000

Buyer from San Francisco, CA

THE CROSBY

Sold for $1,825,000

Buyer from Orlando, FL

ERIC IANTORNO SELLING SAN DIEGO

WWW.ERICIANTORNO.COM 858.334.3577 | eric@ericiantorno.com | DRE#01256501

I reach buyers far beyond San Diego... and it works! WANT RESULTS? GET 1 MILLION DIGITAL IMPRESSIONS EVERY MONTH FOR YOUR HOME! CALL 858.334.3577 ERIC IANTORNO is an award-winning realtor specializing in selling luxury real estate in San Diego’s best neighborhoods. Born and raised in San Diego, Eric grew up in Del Mar and Rancho Santa Fe, where he attended Torrey Pines High School. Licensed since 1998, Eric is consistently a top-producing realtor at Pacific Sotheby’s International Realty. His ability to leverage his deep-rooted local connections with the global Sotheby’s network makes him an industry leader in selling luxury homes.

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501

*Seller will entertain offers within the listed price range.


SAMPLE OF ONLINE MARKETING SUMMARY


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.