Photo taken from previous MLS listing
548 QUAIL POINTE LANE | ENCINITAS MARKETING PLAN
ERIC IANTORNO | SELLING THE EXTRAORDINARY
548 QUAIL POINTE LANE | ENCINITAS MARKETING PLAN
548 Quail Pointe Lane | Marketing Schedule PRE-MARKET Professional Photography Site & Floorplans Property Video LOCAL PRINT ADVERTISING
APRIL
MAY
APRIL
MAY
APRIL
MAY
APRIL
MAY
Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine 2 page spread Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine Premier Magazine Properties and Lifestyle - 2 page Group Ad - Front of Magazine Local Paper Impact - Del Mar Times, Solana Beach Sun, Ranch Review & Carmel Valley News - Group Ad
NATIONAL PRINT ADVERTISING Wall Street Journal - Sotheby's Global Group Ad Los Angeles Times - Sotheby's Section Ad New York Times - Sotheby's Section
TARGETED PAID DIGITAL ADVERTISING Targeted Facebook Advertising Targeted Instagram Advertising Targeted Google/Youtube Advertising
ADDITIONAL MARKETING "Featured Listing" on Email Newsletter Pitch at Office Meetings Post on Internal Communication Company Forum Tentative placement subject to availability
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ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
548 QUAIL POINTE LANE | ENCINITAS DIGITAL ONLINE MARKETING PLAN
APRIL 2022 – CLOSE OF LISTING | ONLINE MARKETING •
Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.co
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Featured listing on Zillow.com, Trulia.com, Realtor.com
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National MLS and Sotheby’s Global MLS
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Distributed on SIR.com cascading website distribution to 140 international websites
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Featured in Sotheby's e-gallery around the globe
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Listing syndication to Apple TV, SIR mobile, SIR touch gallery
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Listed on EricIantorno.com website
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Targeted social media marketing campaigns (Instagram, Facebook)
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ERIC IANTORNO | SELLING THE EXTRAORDINARY
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sothebysrealty.co
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pacificsothebysrealty.co
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zillow.co
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trulia.co
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realtor.co
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juwai.co
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nikkei.co
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realestate.co
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luxuryproperty.zaobao.com ($1M min)
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nytimes.co
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wallstreetjournal.co
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mansionglobal.com ($1M min)
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ft.com (Financial Times)
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jamesedition.com ($600k min)
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real-buzz.co
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house24.ilsole24ore.com
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homes.co
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homefinder.co
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luxuryestate.com (200,000 Euros min)
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countrylife.co.u
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propgoluxury.co
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homeadverts.co
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eGallery ($1.5M min)
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100+ SIR affiliate websites worldwide
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
548 QUAIL POINTE LANE | ENCINITAS
Premier Magazine Location: San Diego County Distribution: 23,000 print
PRINT MARKETING PLAN
APRIL 2022 | PRINT MARKETIN •
Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group A
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Rancho Santa Fe Review — Iantorno Group Ad
Dream Homes Magazin Location: San Diego County, Orange County, Los Angeles County Distribution: 94,000 prin Del Mar Time Location: Del Ma Distribution: 7,200 prin
MAY 2022 | PRINT MARKETING •
Premier – Iantorno Group Ad; Front of Magazine pgs 4-
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Dream Homes – Front of Magazine 2-Page Feature A
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Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-
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Del Mar Times, Solana Beach Sun, & Carmel Valley News — Iantorno Group A
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Rancho Santa Fe Review — Iantorno Group A
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Wall Street Journal – Sotheby’s Global Group A
Solana Beach Su Location: Solana Beac Distribution: 4,500 prin Carmel Valley New Location: Carmel Valle Distribution: 17,500 prin Rancho Santa Fe Revie Location: Rancho Santa F Distribution: 7,200 prin Wall Street Journal Location: Globa Distribution: 1,535,900 prin Los Angeles Times Location: Western Los Angele Distribution: 200,000+ New York Times Location: NYC Tri-State Are Distribution: 130,000
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ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
San Diego
PREMIER &
PREMIER MAGAZINE FRONT OF MAGAZINE GROUP AD
MARCH 2021 • VOL. 174 www.SANDIEGOPREMIER.net
PROPERTIES
DISTRIBUTION: 23,000 monthly print distributio
LIFESTYLES
LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices Premier Ad Sample POINT LOMA
RANCHO PACIFICA
ENCINITAS
ENCINITAS
ON THE COVER
LUX PRIVATE ESTATE WITH PANORAMIC VIEWS IN LA PLAYA, POINT LOMA Page 28, Cover Property presented by
ERIC IANTORNO & ASSOCIATES PACIFIC SOTHEBY’S INTERNATIONAL REALTY
LUX ESTATE WITH PANOR AMIC VIEWS | $13,500,000-$15,000,000*
THE BEST OF INDOOR/OUTDOOR LIVING | $9,500,000
PRIVATE GETAWAY WITH SPECTACULAR OCEAN VIEWS | $8,950,000
MODERN LUXURY MEETS BALI CASUAL | $7,800,000
ENCINITAS
VALLEY CENTER
RANCHO SANTA FE
BANKERS HILL
CUSTOM-BUILT OCEANFRONT MASTERPIECE | $7,250,000
117 ACRES + 3 PARCEL AVOCADO FARM | $7,000,000
GRANDEUR, TIMELESSNESS & STYLE | $6,495,000
MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,950,000
THE CROSBY IN RANCHO SANTA FE
CARLSBAD
ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!
PRIVATE, SPACIOUS AND CHARMING HOME | $1,150,000
DESIGN, BEAUTY AND COMFORT | $2,998,000
DEL MAR BEACH
COMING SOON DEL MAR POINT LOMA BONSALL CARLSBAD OCEANSIDE SAN DIEGO CALL FOR DETAILS FULLY RENOVATED BEACH HOME | $50,000/MONTH
ERIC IANTORNO SELLING SAN DIEGO
858.334.3577 | eric@ericiantorno.com | DRE#01256501
W W W.ERICIANTORNO.COM
ERIC'S RECENT TRANSACTIONS ENCINITAS* RANCHO PACIFICA RANCHO SANTA FE ENCINITAS DEL MAR SAN DIEGO* DEL MAR ENCINITAS ENCINITAS SAN DIEGO* SAN DIEGO RANCHO SANTA FE CARDIFF SAN MARCOS CARLSBAD ENCINITAS SAN DIEGO ENCINITAS LA JOLLA TEMECULA* SAN DIEGO ENCINITAS ENCINITAS DEL MAR OCEANSIDE* SAN DIEGO OCEANSIDE* TEMECULA* OCEANSIDE
| | | | | | | | | | | | | | | | | | | | | | | | | | | | |
Representing Buyer & Seller Represented Seller Represented Seller Represented Buyer Represented Seller Representing Seller Represented Buyer & Seller Represented Seller Represented Buyer Representing Buyer Represented Buyer Represented Buyer & Seller Represented Seller Represented Buyer Represented Buyer Represented Seller Represented Seller Represented Seller Represented Seller Representing Seller Represented Seller Represented Seller Represented Buyer Represented Buyer & Seller Representing Buyer Represented Seller Representing Buyer Representing Seller Represented Buyer
* Sale pending at printing of publication
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.
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$8,900,000 $7,750,000 $4,200,000 $4,100,000 $3,300,000 $3,075,000 $2,303,000 $2,300,000 $1,975,000 $1,829,000 $1,900,000 $1,900,000 $1,895,000 $1,875,000 $1,800,000 $1,675,000 $1,675,000 $1,375,000 $1,620,000 $1,575,000 $1,548,000 $1,305,000 $1,365,000 $1,350,000 $1,080,000 $970,000 $876,000 $769,000 $670,000
*Seller will entertain offers within the listed price range.
PREMIER
DESIGN & DÉCOR SHOP PREMIER STYLE: State of Transition DESIGN INSPIRATION: Elevated Outdoor Living
PREMIER
A LUXURY HOMEOWNER’S GUIDE
www.SeeWhatSoldYesterday.com
™
DREAM HOMES MAGAZINE San Dieg DREAM HOMES MAGAZINE Orange Count DREAM HOMES MAGAZINE Los Angeles FRONT OF MAGAZINE 2-PAGE FEATURE AD DISTRIBUTION: 94,000 monthly print distributio LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate office AREAS: San Diego County, Orange County, Los Angeles Count
Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room. 6643 Muirlands Drive | La Jolla | $6,500,000
ERIC IANTORNO SELLING SAN DIEGO
858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM
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DRE#01256501
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range.
MODERN MASTERPIECE Capturing the essence of La Jolla, this impressive home has it all!
DREAM HOMES MAGAZINE FRONT OF MAGAZINE GROUP AD DISTRIBUTION: 94,000 monthly print distribution Dream Homes Ad Sample ENCINITAS
ENCINITAS
JUST SOLD
PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000
MODERN LUXURY MEETS BALI CASUAL | $7,800,000
THE BEST OF INDOOR/OUTDOOR LIVING | $8,750,000
ENCINITAS
DEL MAR
RANCHO SANTA FE
NEW CONSTRUCTION, SINGLE-LEVEL ESTATE | $6,800,000
LA JOLLA
VALLEY CENTER
JUST LISTED
GRANDEUR, TIMELESSNESS & STYLE | $6,200,000
ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY!
MODERN HILLSIDE ESTATE WITH OCEAN VIEWS | $6,500,000
117 ACRE, 3 PARCEL AVOCADO FARM | $6,495,000
DEL MAR BEACH
COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD
FULLY RENOVATED BEACH HOME | $50,000/MONTH
CALL FOR DETAILS
IMMACULATE WATERFRONT RETREAT | $8,000,000
BANKERS HILL JUST SOLD
JUST SOLD
CUSTOM-BUILT OCEANFRONT MASTERPIECE | $6,850,000
ENCINITAS
RANCHO PACIFICA JUST SOLD
ERIC IANTORNO SELLING SAN DIEGO
858.334.3577 eric@ericiantorno.com W W W.ERICIANTORNO.COM DRE#01256501
MASTERFULLY RESTORED MILLS ACT OPPORTUNITY | $4,000,000
ERIC'S RECENT TRANSACTIONS POINT LOMA SOLANA BEACH POINT LOMA ENCINITAS RANCHO PACIFICA RANCHO SANTA FE* RANCHO SANTA FE ENCINITAS RANCHO SANTA FE SAN DIEGO ENCINITAS SAN DIEGO* CARLSBAD ENCINITAS SAN DIEGO THE CROSBY AT RSF DEL MAR CARLSBAD ENCINITAS SAN DIEGO SAN MARCOS CARMEL VALLEY CARLSBAD CARMEL VALLEY TEMECULA ENCINITAS ENCINITAS ENCINITAS CARLSBAD
$13,250,000 $11,000,000 $10,500,000 $8,000,000 $7,750,000 $7,200,000 $6,200,000 $6,000,000 $4,200,000 $4,000,000 $4,100,000 $3,990,000 $3,650,000 $3,250,000 $3,075,000 $3,003,000 $2,303,000 $2,025,000 $1,975,000 $1,900,000 $1,875,000 $1,829,000 $1,800,000 $1,675,000 $1,525,000 $1,375,000 $1,365,000 $1,305,000 $1,111,500
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REPRESENTED SELLER REPRESENTED BUYER REPRESENTED BUYER & SELLER REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTING BUYERS REPRESENTED SELLERS REPRESENTED BUYERS & SELLERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTING BUYERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS & SELLERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED SELLERS REPRESENTED BUYERS REPRESENTED SELLERS REPRESENTED SELLER
* SALE PENDING AT PRINTING OF PUBLICATION
Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484.
*Seller will entertain offers within the listed price range.
RANCHO SANTA FE
DEL MAR TIMES, SOLANA BEACH SUN, & CARMEL VALLEY NEWS NEWSPAPER GROUP AD Del Mar Time Location: Del Ma Distribution: 7,200 prin
THE BEST OF INDOOR/OUTDOOR LIVING | R ANCHO PACIFICA | $9,500,000
GORGEOUS PANOR AMIC VIEWS | R ANCHO PACIFICA | $9,200,000
OCEAN VIEWS IN THE R ANCH | $8,395,000
BR AND NEW SANTA BARBAR A-STYLE ESTATE | $6,850,000
Solana Beach Su Location: Solana Beac Distribution: 4,500 prin Carmel Valley New Location: Carmel Valle Distribution: 17,500 prin
DEL MAR
RANCHO SANTA FE REVIEW NEWSPAPER GROUP AD Rancho Santa Fe Revie Location: Rancho Santa F Distribution: 7,200 print
FULLY RENOVATED DEL MAR BEACH HOUSE | DEL MAR RENTAL | $50,000/month
ENCINITAS
NEW ON THE MARKET | $9,300,000
BUILD YOUR DREAM HOME | $2,395,000
CARLSBAD
ENDLESS POSSIBILITIES | $6,995,000
I REACH BUYERS FAR BEYOND SAN DIEGO... AND IT WORKS! SOLD IN 2020 BY ERIC IANTORNO ENCINITAS | Sold for $4,100,000 | Buyer from San Francisco, CA
ERIC IANTORNO
THE CROSBY | Sold for $3,780,000 | Buyer from Phoenix, AZ
SELLING SAN DIEGO
RANCHO SANTA FE | Sold for $4,700,000 | Buyer from San Francisco, CA
DEL MAR | Sold for $3,300,000 | Buyer from San Francisco, CA THE CROSBY | Sold for $1,825,000 | Buyer from Orlando, FL
WWW.ERICIANTORNO.COM
INTERESTED IN SELLING? CALL 858.334.3577
858.334.3577 | eric@ericiantorno.com | DRE#01256501
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Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated. DRE#01767484. Eric Iantorno DRE#01256501
*Seller will entertain offers within the listed price range.
Distribution: 1,535,900 globally Location: US – 3.5 Million, Global – 4 Million
Distribution: 200,000+ Location: Western Los Angeles
Distribution: 130,000+ Location: NYC Tri-State Area
SAMPLE OF ONLINE MARKETING SUMMARY
548 QUAIL POINTE LANE | ENCINITAS SOCIAL MEDIA SCHEDULE
548 Quail Pointe Lane | Social Media Schedule DAY OF LAUNCH Photos Posted to Instagram Photos Posted to Facebook Video Posted on YouTube DAYS TO FOLLOW ON SOCIAL MEDIA Video Posted to Instagram Video Posted to Facebook Video Posted to TikTok
TARGETING ADS Facebook & Instagram Targeted Ads YouTube & Google Targeted Ads
ERIC IANTORNO | SELLING THE EXTRAORDINARY
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com
FACEBOOK & INSTAGRAM TARGETED ADS DATA COLLECTED FROM 5 DAYS OF RUNNING AD
YOUTUBE & GOOGLE AD IMPRESSIONS: Over 45,000 in less than a mont LOCATIONS WHERE VIDEOS ARE DISTRIBUTED: San Diego County, Los Angeles County, San Francesco, & New York are
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Example of YouTube and Google ads: