651 QUAIL GARDENS LANE | ENCINITAS
651 QUAIL GARDENS LANE | ENCINITAS
DIGITAL ONLINE MARKETING PLAN
JUNE 2024 – CLOSE OF LISTING | ONLINE MARKETING
• Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com
• Featured listing on Zillow.com, Trulia.com, Realtor.com
• National MLS and Sotheby’s Global MLS
• Distributed on SIR.com cascading website distribution to 140 international websites
• Featured in Sotheby's e-gallery around the globe
• Listing syndication to Apple TV, SIR mobile, SIR touch gallery
• Listed on EricIantorno.com website
• Targeted social media marketing campaigns (Instagram, Facebook)
• sothebysrealty.com
• pacificsothebysrealty.com
• zillow.com
• trulia.com
• realtor.com
• juwai.com
• nikkei.com
• realestate.com
• luxuryproperty.zaobao.com
• nytimes.com
• wallstreetjournal.com
• mansionglobal.com
• ft.com (Financial Times)
• jamesedition.com
• real-buzz.com
• house24.ilsole24ore.com
• homes.com
• homefinder.com
• luxuryestate.com
• countrylife.co.uk
• propgoluxury.com
• homeadverts.com
• eGallery
• 100+ SIR affiliate websites worldwide
651 QUAIL GARDENS LANE | ENCINITAS
PRINT MARKETING PLAN
JULY 2024 | PRINT MARKETING
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
AUGUST 2024 | PRINT MARKETING
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
• Los Angeles Times – Sotheby’s Section Ad
SEPTEMBER 2024 | PRINT MARKETING
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
• New York Times – Sotheby’s Section Ad
Dream Homes Magazine
Location: San Diego County, Orange County, Los Angeles County
Distribution: 94,000 print
Wall Street Journal
Location: Global
Distribution: 1,535,900 print
Los Angeles Times
Location: Western Los Angeles
Distribution: 200,000+
New York Times
Location: NYC Tri-State Area
Distribution: 130,000+
Chicago Tribune
Location: Chicago Metro Area
Distribution: 100,000+
San Francisco Takeover
Location: San Francisco & Silicon Valley Metro Area
Distribution: 36,500
651 QUAIL GARDENS LANE | ENCINITAS
PRINT MARKETING PLAN
OCTOBER 2024 | PRINT MARKETING
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
• Chicago Tribune – Sotheby’s Section Ad
• San Francisco Takeover – Sotheby’s Section Ad
NOVEMBER 2024 | PRINT MARKETING
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
• New York Times – Sotheby’s Section Ad
DECEMBER 2024 | PRINT MARKETING
• Dream Homes – Front of Magazine Premium Ad
• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9
• Wall Street Journal – Sotheby’s Section Ad
Dream Homes Magazine
Location: San Diego County, Orange County, Los Angeles County
Distribution: 94,000 print
Wall Street Journal
Location: Global
Distribution: 1,535,900 print
Los Angeles Times
Location: Western Los Angeles
Distribution: 200,000+
New York Times
Location: NYC Tri-State Area
Distribution: 130,000+
Chicago Tribune
Location: Chicago Metro Area
Distribution: 100,000+
San Francisco Takeover
Location: San Francisco & Silicon Valley Metro Area
Distribution: 36,500
DREAM HOMES MAGAZINE
San Diego
DREAM HOMES MAGAZINE Orange County
DREAM HOMES MAGAZINE Los Angeles
FRONT OF MAGAZINE 2-PAGE FEATURE AD
DISTRIBUTION: 94,000 monthly print distribution
LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices
AREAS: San Diego County, Orange County, Los Angeles County
DREAM HOMES MAGAZINE
Distribution: 1,535,900 globally
Location: US – 3.5 Million, Global – 4 Million
Distribution: 200,000+
Location: Western Los Angeles
SAN FRANCISCO TAKEOVER
Distribution: 36,500+
Digital Impressions: 200,000
Location: San Francisco & Silicon Valley Metro Area
Distribution: 123,000+
Location: Chicago Metro Area
SAMPLE OF ONLINE MARKETING
SUMMARY
651 QUAIL GARDENS LANE | ENCINITAS
SOCIAL MEDIA SCHEDULE
651 Quail Gardens Lane | Social Media Schedule
DAY OF LAUNCH
Photos Posted to Instagram
Photos Posted to Facebook
Video Posted on YouTube
DAYS TO FOLLOW ON SOCIAL MEDIA
Video Posted to Instagram
Video Posted to Facebook
Video Posted to TikTok
TARGETING ADS
Facebook & Instagram Targeted Ads
YouTube & Google Targeted Ads
FACEBOOK & INSTAGRAM TARGETED ADS
DATA COLLECTED FROM 5 DAYS OF RUNNING AD
