850 Beech St, Unit 203 | Marketing Plan

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ERIC IANTORNO | SELLING THE EXTRAORDINARY 3 MONTH MARKETING PLAN

850 BEECH ST, UNIT 203 | SAN DIEGO

3 MONTH MARKETING PLAN

850 Beech Street, Unit 203 | Marketing Schedule

PRE-MARKET

Professional Photography

Site & Floorplans

Property Video

LOCAL PRINT ADVERTISING

Dream Homes Magazine (San Diego, Orange County, Los Angeles) - Front of Magazine Premium Ad

Dream Homes Magazine (San Diego, Orange County, Los Angeles) - 2 page Group Ad - Front of Magazine

Premier Magazine Properties and Lifestyle - 2 page Group Ad - Front of Magazine

TARGETED PAID DIGITAL ADVERTISING

Targeted Facebook Advertising

Targeted Instagram Advertising

Targeted Google/Youtube Advertising

ADDITIONAL MARKETING

"Featured Listing" on Email Newsletter

Pitch at Office Meetings

Post on Internal Communication Company Forum

Tentative placement subject to availability

JULY AUGUST SEPTEMBER
JULY AUGUST SEPTEMBER
JUNE JULY AUGUST
ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com ERIC IANTORNO | SELLING THE EXTRAORDINARY

DIGITAL ONLINE MARKETING PLAN

JUNE 2023 – CLOSE OF LISTING | ONLINE MARKETING

• Featured on WallStreetJournal.com, NewYorkTimes.com, MansionGlobal.com

• Featured listing on Zillow.com, Trulia.com, Realtor.com

• National MLS and Sotheby’s Global MLS

• Distributed on SIR.com cascading website distribution to 140 international websites

• Featured in Sotheby's e-gallery around the globe

• Listing syndication to Apple TV, SIR mobile, SIR touch gallery

• Listed on EricIantorno.com website

• Targeted social media marketing campaigns (Instagram, Facebook)

• sothebysrealty.com

• pacificsothebysrealty.com

• zillow.com

• trulia.com

• realtor.com

• juwai.com

• nikkei.com

• realestate.com

• luxuryproperty.zaobao.com

• nytimes.com

• wallstreetjournal.com

• mansionglobal.com

• ft.com (Financial Times)

• jamesedition.com

• real-buzz.com

• house24.ilsole24ore.com

• homes.com

• homefinder.com

• luxuryestate.com

• countrylife.co.uk

• propgoluxury.com

• homeadverts.com

• eGallery

• 100+ SIR affiliate websites worldwide

ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

850 BEECH ST, UNIT
| SAN DIEGO
203
ERIC IANTORNO | SELLING THE EXTRAORDINARY

850 BEECH ST, UNIT 203 | SAN DIEGO

PRINT MARKETING PLAN

JULY 2023 | PRINT MARKETING

• Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

• Dream Homes – Front of Magazine Premium Ad

• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

AUGUST 2023 | PRINT MARKETING

• Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

SEPTEMBER 2023 | PRINT MARKETING

• Premier – Iantorno Group Ad; Front of Magazine pgs 4-5

• Dream Homes – Front of Magazine Premium Ad

• Dream Homes – Iantorno Group Ad; Front of Magazine pgs 4-9

Premier Magazine

Location: San Diego County

Distribution: 23,000 print

Dream Homes Magazine

Location: San Diego County, Orange County, Los Angeles County

Distribution: 94,000 print

Del Mar Times

Location: Del Mar

Distribution: 7,200 print

Solana Beach Sun

Location: Solana Beach

Distribution: 4,500 print

Carmel Valley News

Location: Carmel Valley

Distribution: 17,500 print

Rancho Santa Fe Review

Location: Rancho Santa Fe

Distribution: 7,200 print

Wall Street Journal

Location: Global

Distribution: 1,535,900 print

Los Angeles Times

Location: Western Los Angeles

Distribution: 200,000+

New York Times

Location: NYC Tri-State Area

Distribution: 130,000+

ERIC IANTORNO DRE#01256501

858.334.3577 | eric@ericiantorno.com www.ericiantorno.com

ERIC IANTORNO | SELLING THE EXTRAORDINARY

PREMIER MAGAZINE

FRONT OF MAGAZINE GROUP AD

DISTRIBUTION: 23,000 monthly print distribution

LOCATIONS: San Diego County - luxury hotels, private golf and country clubs, executive airports, high-end retailers, salons, boutiques, yacht clubs, car dealers, interior design companies, furniture stores, top-producing real estate offices

Represented Seller

TEMECULA* $1,575,000 Representing Seller

SAN DIEGO $1,548,000 Represented Seller

ENCINITAS $1,305,000 Represented Seller

ENCINITAS $1,365,000 Represented Buyer

DEL MAR $1,350,000 Represented Buyer & Seller

OCEANSIDE* $1,080,000 Representing Buyer

SAN DIEGO $970,000 Represented Seller

OCEANSIDE* $876,000 Representing Buyer

TEMECULA* $769,000 Representing Seller

OCEANSIDE $670,000 Represented Buyer

* Sale pending at printing of publication

Premier Ad Sample SHOP PREMIER STYLE: State of Transition DESIGN INSPIRATION Elevated Outdoor Living PREMIER DESIGN & DÉCOR PREMIER A LUXURY HOMEOWNER’S GUIDE www.SeeWhatSoldYesterday.com PREMIER PROPERTIES LIFESTYLES & San Diego ™ MARCH 2021 VOL. 174 www.SANDIEGOPREMIER.net Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com DRE#01256501 WWW.ERICIANTORNO.COM THE BEST OF INDOOR/OUTDOOR LIVING $9,500,000 GRANDEUR, TIMELESSNESS & STYLE $6,495,000 LUX ESTATE WITH PANORAMIC VIEWS $13,500,000-$15,000,000* DESIGN, BEAUTY AND COMFORT $2,998,000 PRIVATE GETAWAY WITH SPECTACULAR OCEAN VIEWS $8,950,000 MASTERFULLY RESTORED MILLS ACT OPPORTUNITY $4,950,000 THE CROSBY IN RANCHO SANTA FE BANKERS HILL RANCHO SANTA FE ENCINITAS ENCINITAS RANCHO PACIFICA POINT LOMA MODERN LUXURY MEETS BALI CASUAL $7,800,000 ENCINITAS 117 ACRES + 3 PARCEL AVOCADO FARM $7,000,000 VALLEY CENTER PRIVATE, SPACIOUS AND CHARMING HOME $1,150,000 CARLSBAD CUSTOM-BUILT OCEANFRONT MASTERPIECE $7,250,000 ERIC'S RECENT TRANSACTIONS ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY! ENCINITAS* $8,900,000 Representing Buyer & Seller RANCHO PACIFICA $7,750,000 Represented Seller RANCHO SANTA FE $4,200,000 Represented Seller ENCINITAS $4,100,000 Represented Buyer DEL MAR $3,300,000 Represented Seller SAN DIEGO* $3,075,000 Representing Seller DEL MAR $2,303,000 Represented Buyer & Seller ENCINITAS $2,300,000 Represented Seller ENCINITAS $1,975,000 Represented Buyer SAN DIEGO* $1,829,000 Representing Buyer SAN DIEGO $1,900,000 Represented Buyer RANCHO SANTA FE $1,900,000 Represented Buyer & Seller CARDIFF $1,895,000 Represented Seller SAN MARCOS $1,875,000 Represented Buyer CARLSBAD $1,800,000 Represented Buyer ENCINITAS $1,675,000 Represented Seller SAN DIEGO $1,675,000 Represented Seller ENCINITAS $1,375,000 Represented Seller LA JOLLA $1,620,000
FULLY RENOVATED BEACH HOME $50,000/MONTH DEL MAR BEACH ON THE COVER COMING SOON DEL MAR POINT LOMA BONSALL CARLSBAD OCEANSIDE SAN DIEGO CALL FOR DETAILS

DREAM HOMES MAGAZINE San Diego

DREAM HOMES MAGAZINE Orange County

DREAM HOMES MAGAZINE Los Angeles

FRONT OF MAGAZINE 2-PAGE FEATURE AD

DISTRIBUTION: 94,000 monthly print distribution

LOCATIONS: hotels, retail boutiques, shopping centers, car washes, real estate offices

AREAS: San Diego County, Orange County, Los Angeles County

MASTERPIECE
the essence of La Jolla, this impressive home has it all! Built in 2020, the modern architecture, brilliant natural lighting, and ample indoor/outdoor spaces enhance a fun and sophisticated lifestyle. Having the Pacific Ocean as a panoramic backdrop, the views are breathtaking from almost every room. 6643 Muirlands Drive La Jolla $6,500,000 Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com WWW.ERICIANTORNO.COM DRE#01256501
MODERN
Capturing

FRONT OF MAGAZINE GROUP AD

DISTRIBUTION: 94,000 monthly print distribution

Dream Homes Ad Sample

BUYERS & SELLERS

CARLSBAD $2,025,000 REPRESENTED BUYERS

ENCINITAS $1,975,000 REPRESENTED BUYERS

SAN DIEGO $1,900,000 REPRESENTED BUYERS

SAN MARCOS $1,875,000 REPRESENTED BUYERS

CARMEL VALLEY $1,829,000 REPRESENTED BUYERS

CARLSBAD $1,800,000 REPRESENTED BUYERS

CARMEL VALLEY $1,675,000 REPRESENTED SELLERS

TEMECULA $1,525,000 REPRESENTED SELLERS

ENCINITAS $1,375,000 REPRESENTED SELLERS

ENCINITAS $1,365,000 REPRESENTED BUYERS

ENCINITAS $1,305,000 REPRESENTED SELLERS

CARLSBAD $1,111,500 REPRESENTED SELLER

* SALE PENDING AT PRINTING OF PUBLICATION

DREAM HOMES MAGAZINE
MODERN LUXURY MEETS BALI CASUAL | $7,800,000 PRIVATE GETAWAY WITH OCEAN VIEWS | $7,950,000-$8,450,000 117 ACRE, 3 PARCEL AVOCADO FARM $6,495,000 MODERN HILLSIDE ESTATE WITH OCEAN VIEWS $6,500,000 VALLEY CENTER LA JOLLA DEL MAR ENCINITAS ENCINITAS ENCINITAS FULLY RENOVATED BEACH HOME | $50,000/MONTH DEL MAR BEACH CUSTOM-BUILT OCEANFRONT MASTERPIECE $6,850,000 NEW CONSTRUCTION, SINGLE-LEVEL ESTATE $6,800,000 Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affliates LLC. Each Offce Is Independently Owned and Operated. DRE#01767484. *Seller will entertain offers within the listed price range. MASTERFULLY RESTORED MILLS ACT OPPORTUNITY $4,000,000 THE BEST OF INDOOR/OUTDOOR LIVING $8,750,000 BANKERS HILL RANCHO PACIFICA IMMACULATE WATERFRONT RETREAT | $8,000,000 ENCINITAS GRANDEUR, TIMELESSNESS & STYLE $6,200,000 RANCHO SANTA FE ERIC'S RECENT TRANSACTIONS ERIC IANTORNO DELIVERS RESULTS. GET YOUR HOME SOLD TODAY! POINT LOMA $13,250,000 REPRESENTED SELLER SOLANA BEACH $11,000,000 REPRESENTED BUYER POINT LOMA $10,500,000 REPRESENTED BUYER & SELLER ENCINITAS $8,000,000 REPRESENTED BUYERS RANCHO PACIFICA $7,750,000 REPRESENTED SELLERS RANCHO SANTA FE* $7,200,000 REPRESENTING BUYERS RANCHO SANTA FE $6,200,000 REPRESENTED SELLERS ENCINITAS $6,000,000 REPRESENTED BUYERS & SELLERS RANCHO SANTA FE $4,200,000 REPRESENTED SELLERS SAN DIEGO $4,000,000 REPRESENTED SELLERS ENCINITAS $4,100,000 REPRESENTED BUYERS SAN DIEGO* $3,990,000 REPRESENTING BUYERS CARLSBAD $3,650,000 REPRESENTED SELLERS ENCINITAS $3,250,000 REPRESENTED BUYERS SAN DIEGO $3,075,000 REPRESENTED SELLERS THE CROSBY AT RSF $3,003,000 REPRESENTED SELLERS DEL MAR $2,303,000 REPRESENTED
COMING SOON DEL MAR ENCINITAS LA JOLLA CARLSBAD CALL FOR DETAILS ERIC IANTORNO SELLING SAN DIEGO 858.334.3577 eric@ericiantorno.com WWW.ERICIANTORNO.COM DRE#01256501 JUST SOLD JUST SOLD JUST SOLD JUST SOLD JUST LISTED

SAMPLE OF ONLINE MARKETING SUMMARY

DAY OF LAUNCH

Photos Posted to Instagram

Photos Posted to Facebook

Video Posted on YouTube

DAYS TO FOLLOW ON SOCIAL MEDIA

Video Posted to Instagram

Video Posted to Facebook

Video Posted to TikTok

TARGETING ADS

Facebook & Instagram Targeted Ads

YouTube & Google Targeted Ads

850 BEECH ST, UNIT 203 | SAN DIEGO SOCIAL MEDIA SCHEDULE ERIC IANTORNO DRE#01256501 858.334.3577 | eric@ericiantorno.com www.ericiantorno.com ERIC IANTORNO | SELLING THE EXTRAORDINARY 850 Beech St, Unit 203 | Social Media Schedule

FACEBOOK & INSTAGRAM TARGETED ADS

DATA COLLECTED FROM 5 DAYS OF RUNNING AD

YOUTUBE & GOOGLE ADS

IMPRESSIONS: Over 45,000 in less than a month

LOCATIONS WHERE VIDEOS ARE DISTRIBUTED: San Diego County, Los Angeles County, San Francesco, & New York area

Example of YouTube and Google ads:

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